Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Brand, Ads & Marketing Campaigns)

Company: Pavago

Location: Brazil (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: May 05, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact visual assets for brand, marketing, and performance-driven campaigns.

• Drive engagement, clicks, and conversions through strategic design interventions across various digital and print platforms.

• Maintain and evolve brand identity and consistency across all touchpoints and formats.

• Collaborate closely with marketing, product, and sales teams to align visual strategies with business objectives.

• Manage the full design lifecycle from concept to delivery, ensuring on-brand, high-quality, and performance-oriented outcomes.

📝 Enhancement Note: This role is positioned within a performance-driven marketing and brand context. The emphasis on "engagement, clicks, and conversions" and "performance-driven creative strategy" suggests a strong focus on how design directly impacts business metrics, aligning it closely with revenue operations and marketing operations goals. The requirement for A/B testing variations further solidifies this performance orientation.

📈 Primary Responsibilities

• Design high-performing visuals for social media platforms (LinkedIn, Instagram, Facebook), paid advertising (Meta, Google Display), email campaigns, and presentations/sales decks.

• Translate complex campaign ideas and messaging into clear, compelling, and actionable visual concepts.

• Develop multiple design variations for A/B testing to optimize campaign performance and identify top-performing creative.

• Build, maintain, and enforce brand identity elements including logos, typography systems, color palettes, and visual guidelines.

• Design digital assets such as web banners, landing page graphics, and digital ad creatives, optimizing them for various devices and platforms.

• Create GIFs, simple animations, and motion graphics using Adobe After Effects, and provide light video or campaign editing support (bonus skillset).

• Collaborate closely with marketing, product, and sales teams, ensuring designs align with strategic messaging and campaign objectives.

• Incorporate feedback from stakeholders efficiently and manage multiple projects with tight deadlines in a fast-paced environment.

• Deliver final assets in multiple required formats (AI, PSD, PNG, PDF) and maintain organized libraries of templates, assets, and brand materials.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, with a clear emphasis on measurable impact. The "Marketing & Campaign Design (Core Focus)" and "Key Metrics for Success" sections indicate that the primary objective is to contribute directly to marketing campaign effectiveness and revenue generation, rather than purely aesthetic design.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience, is typically expected for roles requiring this level of professional experience and responsibility.

Experience: 2+ years of professional graphic design experience, with a proven track record in branding and marketing campaign execution. Prior experience in a performance-driven creative environment is highly valued.

Required Skills:

• Advanced proficiency in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

• Strong portfolio showcasing expertise in branding, marketing campaigns, and digital asset creation.

• Experience designing for social media platforms, paid advertising channels, and print media.

• Understanding of how design impacts key performance indicators such as Click-Through Rate (CTR) and engagement rates.

• Ability to adapt design style across different brands and campaign objectives.

• Excellent organizational skills, attention to detail, and ability to manage multiple projects simultaneously.

Preferred Skills:

• Experience with motion graphics creation using Adobe After Effects.

• Familiarity with design and prototyping tools such as Figma.

• Experience with Canva for quick asset creation and variations.

• Background in marketing agencies, SaaS companies, or e-commerce environments.

• Experience working directly with performance marketing teams and understanding their creative needs.

• Familiarity with A/B testing methodologies for creative assets.

📝 Enhancement Note: The "What Makes You a Strong Fit" section strongly implies that candidates who understand design's impact on business metrics ("drives engagement, clicks, and conversions") will be prioritized. This suggests a need for candidates to articulate not just their design process but also their strategic thinking behind design choices that lead to tangible results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, demonstrating a strong foundation in branding (logos, typography, visual identity) and marketing campaign design.

• Showcase a range of digital assets including social media graphics, paid ad creatives, and web banners.

• Include examples of work that clearly illustrates how design choices contributed to specific campaign goals (e.g., increased CTR, engagement, conversions).

• For motion graphics skills, provide examples of simple animations or GIFs.

Process Documentation:

• Be prepared to discuss your design process from concept to delivery, including how you translate briefs into visual strategies.

• Demonstrate how you incorporate feedback and manage revision cycles efficiently, aiming for a low number of iterations (ideally ≤ 2 cycles per project).

• Explain your approach to ensuring brand consistency across diverse channels and formats.

• Articulate your methods for optimizing designs for different platforms (mobile, desktop, social) and for A/B testing.

📝 Enhancement Note: The emphasis on "performance-driven" and "measurable impact" means the portfolio should not just be a gallery of pretty pictures. It must tell a story about how the designer's work achieved specific business outcomes. This aligns with the expectations for operations roles where ROI and efficiency are paramount.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer (2-5 years experience) in Brazil, working remotely for a US-based company, the estimated annual salary range is R$ 60,000 to R$ 100,000 (approximately $12,000 - $20,000 USD), depending on specific experience, skill set, and negotiation. This range reflects local market rates for skilled professionals and the premium for remote work and specialized skills.

Benefits:

• Full-time remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with US-based clients and gain international market exposure.

• Potential for growth into Senior Designer or Creative Lead roles.

• Exposure to performance-driven creative strategy and measurable campaign impact.

• Direct contribution to marketing campaign effectiveness and business objectives.

Working Hours: 40 hours per week, aligned with U.S. Client Business Hours. This typically means a schedule that overlaps significantly with North American working days, requiring flexibility.

📝 Enhancement Note: The salary estimate is based on research for mid-level graphic designers in Brazil, considering the remote nature and client location. It's important to note that US client business hours might require a non-traditional schedule for candidates in Brazilian time zones to ensure adequate overlap.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the broader technology and services sector, likely focusing on providing solutions or support that requires strong visual communication. The company's emphasis on performance-driven design suggests an agile and results-oriented environment.

Company Size: While not explicitly stated, the use of a platform like Workable and the need for a dedicated Graphic Designer suggest a growing company, likely in the startup or scale-up phase (e.g., 50-250 employees), where operational roles are crucial for driving growth.

Founded: The founding date is not provided, but the company's modern approach to remote work and performance marketing indicates a relatively recent establishment or a significant evolution in its operational model.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative team, reporting to a Marketing Manager, Creative Director, or Head of Marketing.

• Collaboration will be extensive with marketing specialists (e.g., performance marketers, content creators), product managers, and sales representatives.

Methodology:

• Data-driven decision-making, with a focus on metrics like CTR, engagement, and conversions to inform design choices.

• Agile project management, requiring quick turnarounds, adaptability, and efficient feedback incorporation.

• Emphasis on continuous improvement through A/B testing and iterative design processes.

• Strong cross-functional collaboration to ensure design initiatives are aligned with overall business strategy.

Company Website: https://pavago.co/

📝 Enhancement Note: Based on the job description's focus on performance, remote work, and specific tools, Pavago likely fosters a culture that values efficiency, measurable results, and adaptability. The LATAM focus for remote talent suggests an appreciation for diverse perspectives and a global outlook.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level. It requires demonstrable professional experience and the ability to work independently on core responsibilities. The designer is expected to own specific design domains (brand, ads, campaigns) and contribute significantly to campaign performance.

Reporting Structure: The Graphic Designer will likely report to a Marketing Lead or Creative Manager. They will collaborate closely with various departments, acting as a key contributor to the visual output of marketing and sales initiatives.

Operations Impact: The Graphic Designer's work will have a direct and measurable impact on the company's revenue and growth. By creating high-performing visuals for ads, social media, and campaigns, the designer will directly influence lead generation, customer acquisition, brand perception, and ultimately, sales conversions. The emphasis on "performance-driven creative strategy" underscores this impact.

Growth Opportunities:

• Senior Designer / Creative Lead: With proven success in driving campaign performance and taking ownership, there's a clear path to a senior role with increased responsibility, strategic input, and potentially team leadership.

• Specialization: Opportunity to deepen expertise in performance marketing creative, motion graphics, or specific industry verticals (SaaS, e-commerce).

• Cross-functional Skill Development: Gain exposure to marketing strategy, analytics, and performance metrics, enhancing understanding of the broader business impact of design.

• International Exposure: Working with US clients offers valuable experience in global markets and diverse creative briefs.

📝 Enhancement Note: The "Why This Role Stands Out" section explicitly mentions "Opportunity to grow into Senior Designer / Creative Lead," indicating a defined career progression path within Pavago for high-performing individuals.

🌐 Work Environment

Office Type: This is a fully remote position. There is no physical office requirement.

Office Location(s): The role is open to candidates in Brazil, Colombia, Mexico, and Argentina.

Workspace Context:

• Flexibility: The primary benefit is the freedom to work from any suitable location within the specified LATAM countries.

• Technology: Candidates are expected to have their own reliable workspace, internet connection, and the necessary hardware to run design software efficiently.

• Collaboration: Communication and collaboration will primarily occur through digital tools (e.g., Slack, email, project management software, video conferencing). Active participation in virtual team meetings and open communication channels is essential.

Work Schedule: The role requires working 40 hours per week, aligned with U.S. Client Business Hours. This implies a schedule that maximizes overlap with North American working days, which may require adjustments based on the candidate's local time zone in Brazil.

📝 Enhancement Note: The U.S. Client Business Hours requirement is a significant aspect of the work environment. Candidates in Brazil will need to assess how this schedule aligns with their personal life and local norms, as it might involve early mornings or late afternoons depending on their specific time zone within Brazil.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submission of resume and a strong portfolio is the first step. The portfolio is critical.

• Screening Call: A brief call to assess initial fit, understand portfolio highlights, and discuss salary expectations.

• Technical/Creative Interview: This will likely involve a deep dive into the candidate's portfolio, discussing specific projects, design rationale, and performance impact. Expect questions about their process and problem-solving skills.

• Design Challenge/Case Study: Candidates may be asked to complete a small design task or present a case study from their portfolio that demonstrates their ability to meet the role's core responsibilities (e.g., designing ad variations, explaining brand consistency).

• Final Interview: A conversation with a hiring manager or team lead to assess cultural fit, communication skills, and long-term potential.

Portfolio Review Tips:

• Performance Focus: Clearly articulate the objective and results for each project. Quantify impact using metrics like CTR, engagement, conversion rates whenever possible.

• Process Storytelling: Walk through your design process for key projects, explaining your rationale for creative choices and how you incorporated feedback.

• Brand vs. Performance: Clearly distinguish between pure branding work and performance-driven campaign creative. Show versatility.

• Tool Proficiency: Ensure your portfolio demonstrates advanced skills in Adobe Illustrator, Photoshop, and InDesign. If you have Figma or After Effects experience, highlight it.

• Conciseness: Organize your portfolio for easy navigation. Prepare a concise presentation, focusing on your most relevant and impactful work.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the brief, target audience, and objectives.

• Prioritize Performance: Align your design choices with the goal of driving engagement or conversions.

• Iterative Mindset: Be prepared to explain how you would iterate on the design based on feedback or testing.

• Time Management: Practice completing design tasks within a set timeframe.

📝 Enhancement Note: The emphasis on "performance-driven" and "measurable impact" means interviewers will be looking for candidates who can connect their design work directly to business outcomes. Be ready to discuss ROI, A/B testing, and how your designs contribute to lead generation and sales.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and complex illustrations.

• Adobe Photoshop: Critical for image editing, manipulation, and creating raster-based assets for web and social media.

• Adobe InDesign: Used for layout design, presentations, and print materials.

Analytics & Reporting:

CRM & Automation:

Other Tools (Preferred/Bonus):

• Figma: Increasingly important for collaborative design, prototyping, and UI design.

• Canva: Useful for rapid asset creation, template management, and empowering non-designers.

• Adobe After Effects: For creating motion graphics, GIFs, and simple animations.

📝 Enhancement Note: The core tools listed are standard for professional graphic design. The inclusion of Figma and After Effects as preferred skills indicates a move towards more dynamic and collaborative design workflows, common in fast-paced marketing environments.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on achieving measurable results and contributing directly to business objectives (engagement, clicks, conversions).

• Data-Driven: Design decisions are informed by data and performance metrics, not just aesthetics.

• Agile & Efficient: A culture that values speed, organization, and the ability to adapt quickly to changing priorities and feedback.

• Collaborative: Open communication and close teamwork with marketing, product, and sales teams are essential for aligning visual strategies with business goals.

• Brand Stewardship: Commitment to maintaining brand integrity and consistency across all platforms.

Collaboration Style:

• Cross-functional Integration: The designer is expected to be an active participant in cross-departmental projects, bridging creative output with marketing and sales objectives.

• Feedback Culture: Openness to receiving and incorporating feedback efficiently to refine designs and meet project goals.

• Proactive Communication: Regularly communicating project status, potential roadblocks, and design rationale to stakeholders.

• Shared Ownership: Taking ownership of design outcomes and their impact on campaign success.

📝 Enhancement Note: The values emphasize a results-driven and collaborative environment where design is seen as a strategic tool for business growth, rather than an isolated creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually appealing designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration & Feedback: Working in a fast-paced environment requires quickly incorporating feedback and making revisions without compromising quality or brand integrity.

• Managing Diverse Brand Needs: Adapting design style and execution across different brands and campaign objectives for various clients or internal initiatives.

• Time Zone Differences: Effectively collaborating and meeting deadlines while working within U.S. client business hours from a LATAM time zone.

Learning & Development Opportunities:

• Performance Creative Mastery: Deepen expertise in designing for paid media, social media, and other performance-driven channels.

• Motion Graphics & Animation: Develop advanced skills in Adobe After Effects for creating engaging animated content.

• Prototyping & UI Design: Gain experience with tools like Figma, expanding capabilities into basic UI/UX and interactive design.

• Cross-Functional Acumen: Enhance understanding of marketing strategy, campaign management, and sales enablement through close collaboration.

• Career Advancement: Clear path to Senior Designer or Creative Lead roles within Pavago.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in mastering performance-driven creative and expanding technical skill sets.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a campaign asset that significantly improved CTR or engagement. What was your process, and what were the key design elements that contributed to its success?" (Focus on metrics and rationale)

• "How do you balance creative vision with the strict requirements of performance marketing and brand guidelines?" (Demonstrate strategic thinking)

• "Walk us through your process for creating A/B test variations for an ad campaign. How do you decide what elements to test?" (Showcase analytical and iterative approach)

Company & Culture Questions:

• "What do you know about Pavago and our focus on performance-driven design?" (Research the company website and job description thoroughly)

• "How do you see yourself contributing to a remote, US-client-focused team operating across LATAM?" (Address collaboration, communication, and time zone considerations)

Portfolio Presentation Strategy:

• Storytelling: For each case study, tell a narrative: the problem, your solution (design), and the quantifiable results.

• Metric Focus: Highlight the KPIs your work influenced. If exact numbers aren't available, discuss the intended impact and how the design supported it.

• Process Clarity: Be ready to detail your workflow, from understanding the brief to final delivery.

• Tool Proficiency: Be prepared to discuss your experience with the required and preferred design tools.

• Conciseness and Impact: Select your strongest, most relevant projects and present them efficiently.

📝 Enhancement Note: The interview preparation emphasizes connecting design work to business outcomes and demonstrating an understanding of performance marketing principles. Candidates should be prepared to discuss both their creative process and their strategic impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Tailor your resume: Highlight your 2+ years of professional graphic design experience, specifically mentioning your work with branding, marketing campaigns, social media, and paid ads. Quantify achievements where possible.

• Curate your portfolio: Ensure it prominently features branding, performance marketing assets (social media ads, banners), and ideally, examples of motion graphics or A/B testing variations. Clearly label each project with its objective and any measurable results.

• Prepare to discuss your process: Be ready to articulate your design workflow, how you incorporate feedback, and how your designs contribute to engagement and conversions.

• Research Pavago: Understand their business model, target audience, and their emphasis on performance-driven creative. Align your portfolio and interview responses with these aspects.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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