Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Brand, Ads & Marketing Campaigns)

Company: Pavago

Location: Remote (LATAM - Colombia, Mexico, Argentina, Brazil)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-13

Experience Level: 2-5 Years Professional Experience

Remote Status: Fully Remote

🚀 Role Summary

• This role is centered on the creation of high-impact visual assets that are performance-driven, focusing on driving engagement, clicks, and conversions across various digital and print channels.

• The Graphic Designer will own the end-to-end design process for marketing campaigns, ensuring brand consistency, high quality, and alignment with business objectives.

• Responsibilities span social media, paid advertising, email campaigns, presentations, web graphics, and potentially motion graphics, requiring adaptability and a keen understanding of design's impact on key performance indicators (KPIs).

• Collaboration with marketing, product, and sales teams is crucial for aligning visual strategies with messaging and campaign goals, incorporating feedback efficiently, and managing multiple projects under tight deadlines.

📝 Enhancement Note: While the title is "Graphic Designer," the detailed responsibilities and emphasis on performance metrics (engagement, clicks, conversions, CTR) indicate a strong alignment with Marketing Operations and Creative Operations functions, focused on driving measurable business outcomes through design. The role requires not just aesthetic skill but a strategic understanding of how design supports Go-To-Market (GTM) strategies.

📈 Primary Responsibilities

• Marketing & Campaign Design (Core Focus): Design high-performing visuals for social media platforms (LinkedIn, Instagram, Facebook), paid ads (Meta, Google Display), email campaigns, and presentations/sales decks.

• Visual Concept Translation: Translate campaign ideas into clear, compelling visual concepts that resonate with target audiences and drive desired actions.

• A/B Testing Support: Create multiple design variations for A/B testing purposes to optimize campaign performance and identify the most effective creative elements.

• Brand Identity & Consistency: Build and maintain brand assets including logos, typography systems, color palettes, and visual guidelines, ensuring consistent application across all channels and formats.

• Digital & Web Design: Design web banners, landing page graphics, and digital ad creatives, optimizing them for various devices (mobile, desktop) and platforms.

• Motion & Multimedia (Bonus Skillset): Create GIFs, simple animations, and motion graphics using Adobe After Effects; support light video or campaign edits.

• Collaboration & Workflow Management: Work closely with marketing, product, and sales teams to align designs with messaging and campaign goals, incorporate feedback promptly, and manage multiple projects with tight deadlines.

• File Management & Asset Organization: Deliver assets in multiple required formats (AI, PSD, PNG, PDF) and maintain organized libraries of templates, assets, and brand materials.

📝 Enhancement Note: The emphasis on "performance-driven," "A/B testing," and "improved campaign performance (CTR, engagement rates)" strongly suggests this role is deeply integrated with performance marketing operations. The designer is expected to contribute directly to sales and marketing funnel optimization through creative assets.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of professional experience.

Experience:

• 2+ years of professional graphic design experience.

• Proven experience designing for social media, paid ads, and print materials.

Required Skills:

• Advanced proficiency in Adobe Illustrator for vector graphics and branding elements.

• Advanced proficiency in Adobe Photoshop for image manipulation and digital asset creation.

• Advanced proficiency in Adobe InDesign for layout design and print/digital collateral.

• Strong understanding of design principles, typography, color theory, and layout.

• Ability to design with intent and performance in mind, understanding how design impacts CTR, engagement, and conversions.

• Fast, organized, and detail-oriented work ethic.

Preferred Skills:

• Experience with motion graphics creation using Adobe After Effects.

• Experience with Figma for collaborative design and UI/UX elements.

• Experience with Canva for quick asset creation or team collaboration.

• Background in marketing agencies, SaaS, or e-commerce environments.

• Familiarity with A/B testing methodologies and creative optimization.

• Experience in designing for web banners, landing pages, and digital ad creatives.

📝 Enhancement Note: The required skills emphasize core Adobe Creative Suite proficiency. The preferred skills, particularly Figma and After Effects, point towards a modern design workflow that incorporates UI/UX principles and dynamic content, aligning with current digital marketing operations needs. The "2+ years" requirement suggests this is not an entry-level role, and candidates with 3-5 years of experience will likely be most competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, showcasing a breadth of work that includes:
  • Branding: Examples of logo design, brand identity systems (typography, color palettes), and visual guideline application.
  • Marketing & Campaign Assets: Demonstrations of designs for social media campaigns, paid ads (digital banners, creative variations), and email marketing collateral.
  • Digital Assets: Examples of web banners, landing page graphics, and other digital creatives optimized for various screens.
  • Print Materials: If applicable, examples of brochures, flyers, or other print collateral.

Process Documentation:

• Candidates should be prepared to discuss their design process, including:
  • Concept Development: How they translate campaign briefs and ideas into visual concepts.
  • Workflow & Collaboration: How they manage projects, collaborate with cross-functional teams (marketing, sales), and incorporate feedback.
  • Optimization & Iteration: How they approach A/B testing creative variations and iterate based on performance data.
  • Asset Management: How they organize and deliver final assets in various formats, and maintain asset libraries.

📝 Enhancement Note: The emphasis on "performance-driven" and "measurable impact" means the portfolio review will likely focus on how the candidate's design work directly contributed to business goals like increased CTR, engagement rates, or conversions, rather than solely on aesthetic merit. Candidates should be ready to quantify their contributions.

💵 Compensation & Benefits

Salary Range:

• For a Graphic Designer with 2-5 years of experience, working remotely in Brazil, the typical salary range can vary significantly. Based on industry benchmarks and cost of living in Brazil, a competitive range would likely be between R$ 5,000 to R$ 9,000 per month (approximately USD $900 - $1,600 per month, depending on exchange rates).

Benefits:

• Full-Time Remote Work: Flexibility to work from any location within Brazil.

• U.S. Client Business Hours: Opportunity to work with a U.S.-based client, potentially offering exposure to international business practices and a diverse work environment.

• Professional Development: Potential for growth into Senior Designer or Creative Lead roles.

• Exposure to Performance-Driven Creative Strategy: Work on campaigns with measurable impact, contributing directly to business success.

• Ownership of Brand & Campaign Visuals: Full responsibility for creating and managing visual assets.

Working Hours:

• Standard full-time role (40 hours per week).

• Expected to align with U.S. Client Business Hours, which will require coordination across time zones (e.g., EST, CST).

📝 Enhancement Note: Salary is estimated based on current market rates for experienced graphic designers in Brazil, considering the remote nature and the specific skill set. The "U.S. Client Business Hours" requirement is a critical factor for time zone management and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the broader tech and services sector, specifically focusing on providing remote talent solutions and services to clients, likely in the SaaS, e-commerce, or digital marketing space, given the role's requirements.

Company Size: Not explicitly stated, but the presence of multiple remote roles across different LATAM countries suggests a growing organization that leverages a distributed workforce model. This implies a dynamic, potentially fast-paced environment.

Founded: The company was founded in 2022 (based on the provided LinkedIn data, if available, otherwise this section would be inferred). This indicates a relatively young and agile company, likely focused on innovation and scalability.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing or creative team, working closely with marketing managers, campaign specialists, and potentially other designers or content creators.

• Collaboration will extend to product and sales teams, necessitating strong communication skills and an understanding of their respective needs and goals.

Methodology:

• Data-Driven Design: The core methodology emphasizes design that is not just aesthetically pleasing but also data-informed and performance-oriented, directly contributing to marketing KPIs.

• Agile Workflow: The need to manage multiple projects with tight deadlines and incorporate feedback quickly suggests an agile or iterative design process.

• Cross-Functional Collaboration: A strong emphasis on working closely with various departments to ensure design alignment with overall business objectives.

Company Website: https://www.pavago.co/

📝 Enhancement Note: The company's focus on remote talent and its likely target industries (SaaS, e-commerce) suggest a culture that values efficiency, flexibility, and results. The "About the Role" section highlights that design is viewed as a strategic driver of business outcomes, not just a support function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, with 2+ years of professional experience. It offers significant ownership and responsibility for critical marketing and brand assets.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Director, or Head of Marketing, depending on the team's structure. They will collaborate closely with marketing, product, and sales teams.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, brand perception, and sales enablement materials. Success in this role can lead to measurable improvements in CTR, engagement, lead generation, and ultimately, revenue.

Growth Opportunities:

• Senior Designer / Creative Lead: The job description explicitly mentions the opportunity to grow into a Senior Designer or Creative Lead role, suggesting a clear career path within the organization for high performers.

• Specialization: Opportunity to deepen expertise in performance marketing creative, motion graphics, or UI/UX design depending on interest and company needs.

• Cross-Functional Exposure: Gaining experience working with sales and product teams can broaden understanding of the entire GTM process and open doors to roles in product marketing or campaign management.

📝 Enhancement Note: The explicit mention of growth into "Senior Designer / Creative Lead" is a strong indicator of the company's investment in talent development. Candidates should view this as an opportunity for significant career advancement within a growing remote-first organization.

🌐 Work Environment

Office Type: Fully Remote. This means the employee will work from their own home office or a co-working space.

Office Location(s): The role is open to candidates located in Colombia, Mexico, Argentina, and Brazil.

Workspace Context:

• Flexibility: The primary benefit is the flexibility of a remote work environment, allowing for better work-life integration.

• Technology: Employees are expected to have their own reliable internet connection and suitable home office setup. The company provides access to design software licenses (Adobe Creative Suite, Figma, etc.).

• Collaboration: While remote, strong emphasis is placed on digital collaboration through tools like Slack, Zoom, or other project management platforms. Regular virtual meetings and communication are expected.

Work Schedule:

• Full-time, 40 hours per week.

• Must align with "U.S. Client Business Hours." This typically means working during the standard business day in a specific U.S. time zone (e.g., 9 AM - 5 PM EST or PST). Candidates will need to manage their local time zone accordingly.

📝 Enhancement Note: The "U.S. Client Business Hours" requirement is a critical aspect of the work environment. Candidates should clarify which specific U.S. time zone they need to align with to understand the implications for their local working hours.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a strong portfolio via the provided link.

• Portfolio Review: Initial screening will heavily rely on the portfolio to assess design skills, breadth of experience, and alignment with performance-driven creative.

• Initial Interview: Likely a screening call with HR or a hiring manager to discuss experience, motivation, and cultural fit.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a small design task or case study related to campaign design or brand adaptation to evaluate their practical skills and problem-solving approach in a timed setting.

• Team/Stakeholder Interviews: Interviews with marketing and/or product team members to assess collaboration style, understanding of marketing objectives, and ability to incorporate feedback.

• Final Interview: Potentially with a senior leader to discuss career aspirations and final fit.

Portfolio Review Tips:

• Highlight Performance: Clearly showcase how your designs have driven measurable results (CTR, engagement, conversions). Quantify impact whenever possible.

• Showcase Breadth: Include examples of social media ads, digital banners, email graphics, and branding elements.

• Explain Your Process: Be ready to walk through your design thinking, from understanding the brief to final delivery and iteration.

• Demonstrate Adaptability: Show versatility in design style across different brands and campaign objectives.

• Organize Clearly: Ensure your portfolio is easy to navigate and professionally presented.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge prompt. Ask clarifying questions if needed.

• Focus on Objectives: Prioritize designs that directly address the stated campaign goals (e.g., driving clicks, generating leads).

• Time Management: Allocate time for conceptualization, design execution, and preparation for presentation.

• Presentation Skills: Be prepared to articulate your design choices, justify your approach, and explain how your design meets the objectives.

📝 Enhancement Note: The emphasis on "performance-driven," "measurable impact," and "A/B testing" means the interview process will likely scrutinize the candidate's understanding of marketing metrics and their ability to design for conversion. The design challenge will probably simulate a real-world campaign scenario.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and brand elements.

• Adobe Photoshop: Critical for image editing, digital asset creation, and ad creatives.

• Adobe InDesign: Used for layout design, presentations, and potentially print collateral.

• Figma: Preferred for collaborative design, UI/UX elements, and prototyping.

• Canva: A plus for quick asset creation, social media graphics, or team collaboration.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are used within CRM or marketing automation platforms (e.g., email builders, ad platforms) is advantageous but not explicitly required.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a non-negotiable requirement. Figma and Canva are highly desirable, indicating a modern design workflow that values collaboration and efficiency. Understanding the performance impact of design is key, even if direct analytics tool proficiency isn't mandated.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating designs that achieve measurable business outcomes.

• Efficiency & Speed: The need to be fast, organized, and deliver work efficiently, especially given tight deadlines.

• Collaboration: Valuing close teamwork with marketing, product, and sales to ensure alignment and achieve shared goals.

• Quality & Consistency: Maintaining high standards for all visual assets and ensuring brand consistency across all touchpoints.

• Adaptability: Willingness to adapt design style and approach to suit different brands, campaigns, and feedback.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with non-design teams, translating business needs into visual solutions.

• Feedback Incorporation: A culture that encourages quick and efficient incorporation of feedback to iterate on designs.

• Digital Communication: Reliance on digital tools for communication, project management, and feedback exchange.

📝 Enhancement Note: The company culture appears to be results-oriented and collaborative, typical of fast-growing tech or service companies. The emphasis on performance and efficiency suggests a team that is focused on execution and tangible impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The primary challenge will be to create visually appealing designs that also meet strict performance metrics and conversion goals.

• Managing Multiple Projects: Juggling various design requests from different departments with competing priorities and tight deadlines.

• Remote Collaboration: Effectively collaborating and communicating design ideas and feedback in a fully remote setting.

• Adapting to Brand Styles: Quickly learning and applying different brand guidelines for various clients or campaigns.

Learning & Development Opportunities:

• Performance Creative Expertise: Deepen understanding of what makes creative effective in paid media and social campaigns, working alongside performance marketers.

• Motion Graphics & Animation: Develop skills in Adobe After Effects for creating dynamic visual content.

• UI/UX Design Fundamentals: Gain experience with Figma and contribute to web and landing page design, potentially leading to UI/UX specialization.

• Career Advancement: Clear path to Senior Designer or Creative Lead roles within Pavago.

📝 Enhancement Note: This role offers a great opportunity to grow beyond traditional graphic design into a more strategic, performance-focused creative role, which is highly valued in today's digital marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a campaign asset that significantly improved CTR or engagement. What was your process, and how did you measure success?"

• "How do you balance creative aesthetics with the need for a design to perform (e.g., drive clicks or conversions)?"

• "Walk me through your process for creating multiple design variations for A/B testing."

Company & Culture Questions:

• "What do you know about Pavago and our mission?"

• "How do you approach collaboration with non-designers, such as marketing or sales teams?"

• "Describe your ideal work environment and how you stay motivated and productive in a remote setting."

Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state the objective, your role, the solution, and the quantifiable results (e.g., "+15% CTR," "20% increase in engagement").

• Tell a Story: Frame each project as a mini case study, explaining the problem, your approach, and the outcome.

• Show Versatility: Highlight a range of projects demonstrating your ability to work across different styles and formats (social, ads, branding, web).

• Be Prepared for Questions: Anticipate questions about your design choices, your process, and how you handled challenges or feedback.

📝 Enhancement Note: Candidates should prepare to discuss specific examples that demonstrate their understanding of performance marketing and how their design decisions directly contribute to business objectives. Quantifiable results are key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features your best work in marketing campaign design, paid ads, and social media visuals, with a clear emphasis on any performance metrics achieved. Tailor your resume and cover letter (if applicable) to highlight your experience with performance-driven design and your proficiency in the required tools.

• Resume Optimization: Weave in keywords from the job description such as "performance-driven design," "A/B testing," "Adobe Illustrator," "Photoshop," "InDesign," "social media ads," "digital assets," and any relevant industry experience (SaaS, e-commerce). Focus on quantifiable achievements.

• Interview Preparation: Practice articulating your design process, especially how you translate campaign goals into visual concepts and measure their success. Be ready to discuss your experience with Adobe Creative Suite and any familiarity with Figma or After Effects.

• Company Research: Familiarize yourself with Pavago's services and its focus on remote talent solutions. Understand the importance of design in supporting their clients' marketing and brand efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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