Graphic Designer - Baroness Hospital - Marketing Team - Full-time

📍 Job Overview

Job Title: Graphic Designer - Baroness Hospital - Marketing Team - Full-time

Company: Erlanger Health System

Location: Chattanooga, Tennessee, United States

Job Type: Full-time, Regular

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-02T20:32:40.756

Experience Level: 0-2 years

Remote Status: On-site

🚀 Role Summary

• Supports the development and production of visual assets across digital and print formats within a healthcare marketing team.

• Executes design assignments, updates templated materials, and contributes to larger campaign rollouts under direction.

• Learns and applies brand guidelines, builds production skills, and researches design trends relevant to healthcare communications.

• Collaborates with design and art directors to ensure visual consistency and brand alignment across various marketing initiatives.

📝 Enhancement Note: This role is positioned as an entry-level Graphic Designer within a healthcare system's marketing department. The focus is on execution and production of design assets, with a strong emphasis on learning and adhering to established brand guidelines. It's a foundational role for a developing creative professional, implying a structured learning and mentorship environment.

📈 Primary Responsibilities

• Update and adapt templated marketing materials such as flyers, postcards, signage, internal graphics, social media images, and digital ads to maintain brand consistency and relevance.

• Prepare and format visual assets for diverse applications, including digital platforms, print collateral, and internal presentations, ensuring optimal output quality.

• Support versioning of campaign materials across different locations, service lines, or targeted audience segments to ensure tailored messaging and visual coherence.

• Assist in the development of visual assets for service line campaigns, internal communications, Foundation events, and community outreach programs, contributing to integrated marketing efforts.

• Work in partnership with the Graphic Designer to support layout creation, image sourcing, iconography development, and overall asset assembly for various projects.

• Participate actively in creative feedback sessions and implement revisions as directed by the Art Director to refine designs and meet project objectives.

• Ensure all assigned design work strictly adheres to Erlanger's established brand guidelines and visual standards to maintain a cohesive brand identity.

• Maintain accuracy, consistency, and visual clarity in all outputs, particularly when working with existing templates or style guides, to prevent errors and ensure professionalism.

• Help maintain the creative library of assets, templates, and archived design files, ensuring organized and accessible resources for the marketing team.

• Learn Erlanger's brand voice, aesthetic system, and design philosophy through hands-on application and mentorship to develop a deep understanding of the organization's visual identity.

• Receive coaching and constructive feedback from the Art Director and Graphic Designer to foster growth in both technical design skills and conceptual thinking.

• Stay curious and proactive in building design knowledge and expanding capabilities through continuous learning and exploration of new design techniques and trends.

📝 Enhancement Note: The responsibilities clearly indicate a focus on production-level design tasks, template adaptation, and supporting senior designers. The emphasis on "updating," "adapting," and "assisting" highlights an entry-level capacity. The inclusion of healthcare-specific marketing materials like "service line campaigns" and "Foundation events" underscores the industry context.

🎓 Skills & Qualifications

Education:

• Required: Bachelor's degree or equivalent experience in Graphic Design, Visual Communications, or a related field.

Experience:

• Required: 0-2 years of professional or internship experience in a design or creative production role.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop, for professional design execution.

• Strong foundational skills in layout design, understanding principles of visual organization and composition.

• Expertise in typography, including the ability to select and apply typefaces effectively for readability and aesthetic appeal.

• Solid understanding of visual hierarchy, ensuring key information is prioritized and easily digestible for the audience.

• Experience in creating visual assets for both digital formats (social media, web, digital ads) and print formats (flyers, signage).

• Demonstrated ability to align design work with established brand guidelines and visual identity systems.

• Skills in asset production, including preparing files for various output methods and ensuring quality.

Preferred Skills:

• Experience specifically within a healthcare marketing environment, understanding its unique communication needs and regulatory considerations.

• Familiarity with iconography development and usage within brand systems.

• Basic understanding of user experience (UX) principles as they apply to digital design assets.

• Exposure to campaign development processes and the creation of cohesive visual narratives across multiple touchpoints.

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

📝 Enhancement Note: The qualifications are typical for an entry-level designer, emphasizing core design software proficiency and fundamental design principles. The "0-2 years" experience requirement strongly suggests this is an early-career position. The 'required' skills are core to graphic design, while 'preferred' skills hint at areas where additional experience would be a bonus, particularly within the healthcare context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A developing portfolio showcasing a range of design work across digital and/or print formats, demonstrating foundational design skills.

• Examples of template adaptation and material updates, illustrating the ability to work within existing brand frameworks.

• Case studies or project examples that highlight attention to detail, accuracy, and consistency in design execution.

• Visualizations of how design assets were prepared and formatted for specific applications (e.g., web vs. print readiness).

Process Documentation:

• Ability to follow and document established design workflows for asset creation and revision.

• Understanding of file preparation processes for both digital and print outputs.

• Familiarity with version control for design assets and maintaining organized file structures.

📝 Enhancement Note: For an entry-level role, the portfolio expectation is more about demonstrating foundational skills and adherence to brand/template requirements rather than complex strategic project ownership. The emphasis is on the execution of design tasks and the ability to learn and follow established processes.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance plans (medical, dental, vision) tailored for healthcare system employees.

• Retirement savings plan (e.g., 401k) with potential employer matching contributions.

• Paid Time Off (PTO) including vacation, sick leave, and holidays, designed to support work-life balance.

• Opportunities for professional development, including access to training, workshops, and educational resources to enhance design skills.

• Employee assistance programs offering confidential counseling and support services.

Working Hours:

• Standard full-time work week, typically 40 hours per week.

• Working hours are generally aligned with standard business operations, likely Monday through Friday, with expectations for on-site presence.

📝 Enhancement Note: Salary is estimated based on typical entry-level graphic designer compensation in a mid-sized US city, considering the healthcare industry context. Benefits are standard for full-time roles in large organizations, particularly in healthcare. The "on-site" requirement is noted for working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Services. Erlanger Health System is a major provider of healthcare services in the Chattanooga region, offering a wide range of medical specialties and community health initiatives. This context means designs will often relate to health, wellness, patient care, and medical advancements, requiring sensitivity and accuracy.

Company Size: Erlanger Health System is a large organization, likely employing several thousand individuals across multiple facilities. This scale suggests a structured corporate environment with established processes and a significant marketing department.

Founded: Erlanger was founded in 1973, indicating a long-standing presence and deep roots in the community, which can influence brand messaging and visual representation towards stability and trust.

Team Structure:

• The Junior Graphic Designer is part of the in-house marketing department, functioning as a full-service marketing firm for the health system.

• The creative team includes a Graphic Designer and an Art Director, under whom the Junior Graphic Designer will work directly.

Methodology:

• The marketing department develops strategy-driven campaigns and content supporting enterprise priorities, service lines, public health initiatives, physician practices, and Foundation programming.

• Design work is expected to align with these strategies, contributing to the visual quality and consistency of the Erlanger brand.

• Emphasis is placed on learning the brand's aesthetic system and design philosophy through practical application and mentorship.

Company Website: https://www.erlanger.org/

📝 Enhancement Note: The company context highlights a large, established healthcare provider with a robust internal marketing team. The role's placement within this structure means designs will serve diverse internal and external stakeholders within a complex organization. The emphasis on "strategy-driven campaigns" suggests that while this is an execution role, understanding the strategic intent behind designs is important.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level (0-2 years) position, specifically a "Junior Graphic Designer." It serves as a foundational role for individuals beginning their careers in graphic design and visual communications within a corporate setting. The scope involves executing assigned tasks, adapting templates, and supporting larger projects under direct supervision.

Reporting Structure: The Junior Graphic Designer reports directly to the Art Director, with guidance and collaboration from the Graphic Designer. This structure provides direct mentorship and oversight, crucial for skill development at this career stage.

Operations Impact: While not directly managing operational processes, the Junior Graphic Designer's work contributes to the overall effectiveness of marketing campaigns and brand communication. High-quality, on-brand visual assets are essential for public perception, patient engagement, and support for service lines and initiatives, indirectly impacting patient acquisition and system reputation.

Growth Opportunities:

• Skill Advancement: Opportunities to develop proficiency in advanced design techniques, explore new software, and gain experience in diverse design applications (digital, print, social media, event collateral).

• Brand Expertise: Deepen understanding of healthcare marketing nuances, brand strategy, and visual identity systems within a large organization.

• Mentorship: Receive direct guidance from experienced Art Directors and Graphic Designers, facilitating learning and career progression.

• Portfolio Expansion: Build a comprehensive professional portfolio with diverse project examples that can lead to roles with greater creative responsibility or specialization.

• Potential for Advancement: With demonstrated growth and experience, potential to move into a Graphic Designer role, Senior Graphic Designer, or specialized creative positions within the marketing department.

📝 Enhancement Note: The growth analysis focuses on skill development and portfolio building, which are critical for an entry-level creative role. The mentorship aspect is highlighted as a key component for career progression within Erlanger's marketing team.

🌐 Work Environment

Office Type: The role is part of an in-house marketing department operating with the capabilities of a full-service firm, suggesting a professional office environment. This likely includes dedicated workspaces for designers and collaborative areas for team meetings and brainstorming.

Office Location(s): The position is based at the Erlanger Baroness Hospital in Chattanooga, TN. This location provides access to the primary hospital campus and its associated facilities.

Workspace Context:

• The workspace is expected to be collaborative, with regular interaction and feedback sessions with the Art Director and Graphic Designer.

• Access to relevant design software and hardware (Adobe Creative Suite, potentially Apple or Windows workstations) is assumed.

• The environment will involve working on a variety of marketing materials, requiring adaptability and focus.

Work Schedule:

• The role is full-time, typically 40 hours per week.

• The work schedule is expected to be on-site during standard business hours, Monday through Friday, supporting the collaborative and production-oriented nature of the marketing team.

📝 Enhancement Note: The work environment description emphasizes the on-site nature and collaborative aspects typical of an in-house creative team. The location at a major hospital campus provides specific context for the types of projects and interactions encountered.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational design skills, software proficiency, and alignment with the role's requirements.

• Portfolio Review: Candidates will likely present their portfolio to the hiring team (Art Director, Graphic Designer), discussing specific projects, design process, and problem-solving approaches. Be prepared to articulate your role and contributions.

• Skills Assessment: A practical design exercise or a detailed discussion about hypothetical design challenges may be included to evaluate problem-solving abilities and design thinking under pressure.

• Cultural Fit Interview: Conversations to assess collaboration style, communication skills, and alignment with Erlanger's values and the marketing team's culture.

• Final Interview: Potentially with marketing leadership to discuss career aspirations and overall fit within the organization.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest projects that best represent the skills required for this Junior Graphic Designer role (layout, typography, Adobe Suite proficiency, digital/print examples).

• Highlight Template Work: Include examples where you've adapted existing templates or worked within strict brand guidelines. This demonstrates your ability to follow direction and maintain consistency.

• Explain Your Process: For each project, briefly describe the objective, your role, the challenges faced, your design decisions (e.g., why you chose certain layouts or fonts), and the outcome.

• Showcase Variety: If possible, include examples of both digital and print designs to demonstrate versatility.

• Ensure Professional Presentation: Your portfolio itself should be well-designed, easy to navigate, and free of errors.

Challenge Preparation:

• Practice Template Adaptation: Familiarize yourself with creating variations of existing designs while maintaining brand integrity.

• Typography Exercises: Be ready to discuss font choices and their impact on readability and brand perception.

• Problem-Solving Scenarios: Think about how you would approach designing marketing materials for common healthcare scenarios (e.g., promoting a new service line, announcing a community health event).

📝 Enhancement Note: The application and portfolio review process is tailored to an entry-level creative role, emphasizing the demonstration of core skills and the ability to follow direction. Practical exercises and portfolio presentation are key components.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design tasks.
  • Adobe InDesign: For layout and print production (flyers, postcards, signage).
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but awareness of how marketing automation platforms use visual assets could be relevant.

📝 Enhancement Note: The technology stack is focused purely on the design tools required for the role. There's no expectation of CRM or advanced analytics tool proficiency, aligning with the entry-level, production-focused nature of the position.

👥 Team Culture & Values

Operations Values:

• Accuracy & Consistency: A core value for this role, ensuring all designs adhere strictly to brand guidelines and are error-free, especially in a healthcare context where precision is critical.

• Collaboration: Working effectively within the marketing team, taking direction from superiors, and contributing to a positive team dynamic.

• Creativity & Brand Stewardship: Balancing creative expression with the need to uphold and enhance the Erlanger brand identity.

• Efficiency & Adaptability: Ability to efficiently produce design assets, adapt to changing project needs, and learn new techniques or software.

• Patient-Centricity (Implied): Designs will ultimately serve the purpose of communicating with patients and the community, thus an underlying commitment to clear, helpful, and empathetic communication is implied.

Collaboration Style:

• Expected to be team-oriented, responsive to feedback, and proactive in seeking clarification or support when needed.

• Regular interaction with Art Director and Graphic Designer for project guidance and review.

• Potential collaboration with content creators, campaign managers, and other marketing specialists.

• Openness to constructive criticism and a willingness to iterate on designs based on team input.

📝 Enhancement Note: The team culture and values emphasize the practical requirements of an entry-level designer within a professional marketing team, highlighting the importance of brand adherence, teamwork, and adaptability.

⚡ Challenges & Growth Opportunities

Challenges:

• Strict Brand Adherence: Balancing creative input with the necessity of strictly following established brand guidelines, especially within a large healthcare system.

• High Volume of Templated Work: Managing a significant workload of updating and adapting existing templates, which requires diligence and attention to detail to avoid monotony or errors.

• Learning Curve for Healthcare Nuances: Understanding the specific communication sensitivities, regulatory considerations (though not directly responsible), and target audiences within the healthcare industry.

• Balancing Speed and Quality: Producing high-quality design assets efficiently to meet marketing campaign timelines.

Learning & Development Opportunities:

• Formal Training: Access to internal training resources or external workshops focused on Adobe Creative Suite advanced features, typography, or digital design trends.

• Mentorship: Direct guidance from experienced designers and an Art Director, providing hands-on learning and career advice.

• Industry Exposure: Gaining experience in healthcare marketing, a specialized and impactful field, which can open doors to future opportunities.

• Portfolio Building: Consistently working on diverse projects to build a robust and professional portfolio.

📝 Enhancement Note: The challenges are framed around the typical constraints and learning opportunities of an entry-level design role in a corporate environment, particularly within the healthcare sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to work within strict brand guidelines. How did you ensure your design met those requirements while still being effective?" (Focus on process, attention to detail, and understanding brand purpose).

• "Walk us through a project in your portfolio where you adapted a template. What was the original design, and what changes did you make?" (Demonstrate template execution and rationale for any modifications).

• "How do you approach receiving constructive criticism on your designs?" (Highlight openness to feedback, learning, and iterative improvement).

Company & Culture Questions:

• "What interests you about working in healthcare marketing at Erlanger?" (Research Erlanger's mission, recent campaigns, and community impact).

• "How do you see yourself contributing to our marketing team's goals as a Junior Graphic Designer?" (Align your skills with the role's responsibilities and team objectives).

Portfolio Presentation Strategy:

• Select Relevant Projects: Focus on 2-3 projects that best showcase your template adaptation skills, foundational design principles (layout, typography), and experience with either digital or print assets.

• Explain Your Role Clearly: Be specific about your contributions if it was a team project. For template work, explain how you interpreted and executed the brief within the given constraints.

• Discuss Your Process: For each chosen project, briefly outline the brief, your design thought process, any challenges, and the final outcome.

• Be Ready for Technical Questions: Expect questions about your software proficiency and design choices.

📝 Enhancement Note: Interview preparation advice is geared towards demonstrating foundational design skills, adherence to brand, learning agility, and suitability for an entry-level role within a structured marketing department.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Erlanger Health System careers portal (link provided: erlanger.taleo.net).

• Customize your resume to highlight your relevant skills and any internship or project experience in graphic design, particularly mentioning proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), layout, and typography.

• Prepare your portfolio to showcase 2-3 of your strongest design projects. Prioritize examples that demonstrate your ability to work with templates, maintain brand consistency, and execute designs for both digital and print. Ensure your portfolio is easily accessible online.

• Research Erlanger Health System: Familiarize yourself with their mission, values, and recent marketing efforts to articulate your interest and preparedness during the interview process. Understand the context of healthcare marketing.

• Practice explaining your design choices and workflow for portfolio projects, anticipating questions about your process, challenges, and how you handle feedback.

⚠️ Important Notice: This enhanced job description provides insights into the Junior Graphic Designer role at Erlanger Health System. Actual interview processes, specific responsibilities, and benefits may vary. Candidates are encouraged to review the official job posting and speak directly with the hiring team for the most accurate and up-to-date information.