Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Optimum

Location: Long Island City, NY

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 15, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Design compelling visual assets for diverse communication channels, including corporate, customer, and social media, to enhance Optimum's brand narrative.

• Collaborate closely with integrated communications teams to translate strategic business objectives into impactful visual storytelling.

• Drive proactive ideation and pitch fresh, bold design concepts that align with brand guidelines and push creative boundaries.

• Ensure all design deliverables are polished, consistent, and executed with speed and agility without compromising quality.

• Partner with cross-functional teams to maintain visual consistency across all platforms and deliver integrated campaign experiences.

📝 Enhancement Note: This role is classified as a Graphic Designer, typically falling under the umbrella of Marketing Operations or Creative Operations within a larger GTM (Go-To-Market) structure. The emphasis on corporate, customer, and social media visuals, alongside collaboration with integrated communications, marketing, and social media teams, indicates a need for a designer who can execute across various platforms and support broad communication strategies. The requirement for speed and agility suggests a fast-paced environment common in the telecommunications and connectivity industry.

📈 Primary Responsibilities

• Design engaging and on-brand visuals for presentations, internal newsletters, customer communications, social media posts, and digital marketing campaigns.

• Develop and maintain a library of graphic assets, templates, and layouts for consistent brand application across all internal and external communications.

• Translate complex business priorities, leadership messages, and employee spotlights into clear, compelling visual narratives.

• Ensure all design outputs adhere to brand guidelines, maintain visual consistency, and are strategically aligned with communication objectives.

• Produce external-facing graphics for press releases, owned media platforms, and social channels to enhance brand visibility and engagement.

• Support customer communication initiatives with visuals designed to foster loyalty, drive upsell opportunities, and support retention efforts.

• Proactively identify opportunities for design innovation, anticipate communication needs, and propose fresh, impactful design concepts.

• Benchmark and integrate best-in-class creative work to elevate the team's overall design standards and visual output.

• Collaborate with content creators, writers, and video producers to ensure seamless integration of visual elements within broader marketing and communication campaigns.

• Provide design support wherever needed to ensure the overall success of communication projects and campaigns.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic support, common for designers embedded within communications or marketing operations. The emphasis on "translating business priorities into compelling visual storytelling" and "supporting customer communications with visuals that drive loyalty, upsell, and retention" indicates the need for a designer who understands business objectives and can effectively communicate them visually. The expectation to "move quickly and efficiently" is a critical operational requirement in a dynamic industry.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Communications, or a related field is typically preferred for roles requiring 5+ years of experience.

Experience: Minimum of 5 years of professional graphic design experience, preferably within an agency setting or an in-house corporate communications/marketing department.

Required Skills:

• Brand Design Expertise: Proven ability to create and maintain brand consistency across various visual mediums.

• Digital Graphics Proficiency: Skilled in designing assets for social media, digital campaigns, web, and other digital platforms.

• Visual Storytelling: Ability to translate complex ideas and business objectives into clear, engaging visual narratives.

• Adobe Creative Suite Mastery: Advanced proficiency in Photoshop, Illustrator, and InDesign for creating high-quality graphics and layouts.

• Design Tool Versatility: Experience with collaborative design tools such as Figma or Canva.

• Typography & Layout: Strong understanding of typography principles, layout composition, and visual hierarchy.

• Organization & Detail Orientation: Meticulous attention to detail and exceptional organizational skills to manage multiple projects simultaneously.

• Project Management Acumen: Ability to manage projects from concept to completion, adhering to deadlines and project scopes.

• Proactive & Collaborative Mindset: A positive, "can-do" attitude with a willingness to take initiative, contribute new ideas, and work effectively within a team.

• Fast-Paced Environment Adaptability: Ability to thrive and deliver high-quality work under pressure and with quick turnaround times.

Preferred Skills:

• Motion Graphics: Experience with After Effects or similar software for creating animated graphics and visual effects.

• Video Editing: Familiarity with video editing software (e.g., Premiere Pro) for producing short-form video content.

• Illustration: Ability to create original illustrations to complement graphic designs.

• Content Strategy Understanding: Awareness of how design contributes to overall content and communication strategies.

📝 Enhancement Note: The requirement for 5+ years of experience and a strong portfolio suggests this is not an entry-level position. The blend of required software (Adobe Suite, Figma/Canva) and preferred skills (motion graphics, video editing, illustration) indicates a need for a versatile designer capable of handling a broad range of creative tasks. The emphasis on "proactive ideation" and "bringing new ideas" suggests the company values designers who can contribute strategically beyond just execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Design Examples: Showcase projects demonstrating a strong understanding of brand identity, guidelines, and consistent application across different collateral.

• Digital Campaign Assets: Include examples of graphics created for social media, digital ads, email campaigns, and web banners, highlighting engagement metrics if possible.

• Presentation Design: Provide examples of visually compelling presentations, such as corporate decks, internal communications, or leadership reports.

• Visual Storytelling Case Studies: Present projects where you effectively translated complex information or business objectives into clear, impactful visuals.

• Versatility Showcase: Demonstrate proficiency across various design styles and mediums, reflecting the diverse needs of corporate, customer, and social media communications.

Process Documentation:

• Workflow Design: Illustrate how you approach design projects from brief to final delivery, including stages for concept development, feedback, revisions, and final asset handoff.

• Collaboration Integration: Highlight how you integrate feedback from stakeholders and collaborate with writers, marketing teams, and other creatives to refine designs.

• Quality Assurance: Detail your process for ensuring design accuracy, brand compliance, and overall quality before final delivery.

• Asset Management: Briefly describe how you organize and manage design files and assets for future use and accessibility.

📝 Enhancement Note: For a Graphic Designer role, a robust portfolio is paramount. The emphasis is on demonstrating not just creative skill but also the ability to execute within brand parameters and achieve communication objectives. Candidates should be prepared to discuss the strategic thinking behind their design choices and the processes they used to achieve successful outcomes, especially for projects that drove measurable results.

💵 Compensation & Benefits

Salary Range: $64,260 - $105,570 per year. This range is competitive for a Graphic Designer with 5+ years of experience in the Long Island City, NY area, reflecting the cost of living and demand for skilled creative professionals in the region.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans.

• Retirement Savings: 401(k) plan with potential company match.

• Paid Time Off: Generous vacation, sick leave, and paid holidays.

• Life Insurance: Company-paid life insurance coverage.

• Disability Insurance: Short-term and long-term disability coverage.

• Employee Assistance Program (EAP): Support services for personal and work-related challenges.

• Potential for Bonuses: Performance-based bonuses may be offered.

• Career Development: Opportunities for training, workshops, and professional growth.

• Connectivity Services: Potential for employee discounts on Optimum's services.

Working Hours: Standard full-time hours, typically 40 hours per week. While the role is on-site, there may be occasional flexibility required to meet project deadlines, especially during campaign launches.

📝 Enhancement Note: The provided salary range is specific and falls within the typical market rate for a mid-to-senior level Graphic Designer in the New York metropolitan area. Benefits typically include standard offerings for full-time employees in the tech/telecom industry, with potential perks related to the company's core services. The mention of "quick responses" and "fast-paced environment" suggests that while standard hours apply, occasional overtime or adjusted schedules might be necessary to meet urgent business needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and Connectivity. Optimum is a prominent provider of internet, TV, and mobile services, operating in a highly competitive and rapidly evolving market. This industry demands continuous innovation, customer-centricity, and operational efficiency.

Company Size: Optimum is a large organization, part of Altice USA, indicating a well-established structure with numerous departments and a significant employee base across various locations. This size offers stability and ample opportunities for career progression.

Founded: While the exact founding date for Optimum as it stands today is complex due to mergers and acquisitions, its roots trace back to early cable and telecommunications companies. This history suggests a company with deep industry experience and a legacy of service.

Team Structure:

• The Graphic Designer will be part of a growing Communications team, likely reporting to a Communications Manager or Director.

• This team collaborates closely with other departments, including Marketing, Corporate Communications, Customer Communications, and Social Media teams.

Methodology:

• Data-Informed Creativity: While creativity is key, designs are expected to be strategically aligned with business goals and potentially informed by campaign performance data.

• Agile Execution: The emphasis on speed and agility suggests a workflow that prioritizes efficient project turnaround and adaptability to changing priorities.

• Brand-Centric Approach: A strong focus on maintaining and enhancing brand consistency is fundamental to all design work.

• Collaborative Problem-Solving: Design challenges are tackled through open communication and teamwork with various stakeholders.

Company Website: https://www.optimum.com/

📝 Enhancement Note: Optimum operates in a dynamic tech/telecom sector. The company culture is described as driven by "Guiding Principles" focused on integrity, teamwork ("One Optimum"), and execution ("Make It Happen"). This implies a performance-oriented environment that values proactivity and a "Be The Difference" mindset, where employees are empowered to contribute and learn. The size of the organization suggests opportunities for specialized growth within creative functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer. It requires a strong foundation of experience and the ability to work independently while also being a collaborative team member. The scope includes supporting various communication functions, indicating a significant contribution to the company's visual strategy.

Reporting Structure: The Graphic Designer will likely report to a Communications Manager or Director within the Communications department. This structure provides guidance and oversight while allowing for autonomy in creative execution.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and internal communication effectiveness. By creating visually compelling content, they help to:

• Enhance brand recognition and loyalty.

• Improve the clarity and impact of marketing and communication messages.

• Drive customer acquisition, upsell, and retention through effective visuals.

• Strengthen internal alignment and employee engagement.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific design areas such as motion graphics, UI/UX design, or campaign-specific creative direction.

• Leadership: Progress into a Senior Graphic Designer role, potentially leading design projects or mentoring junior designers.

• Cross-Functional Moves: Transition into related roles such as Creative Manager, Brand Manager, or Marketing Specialist, leveraging design expertise within broader marketing functions.

• Industry Exposure: Gain experience in the telecommunications industry, a sector with continuous technological evolution and demand for effective communication.

• Skill Development: Opportunities for continuous learning through workshops, online courses, and industry conferences to stay abreast of design trends and tools.

📝 Enhancement Note: For a mid-to-senior level designer, growth opportunities often involve increased responsibility, specialization, or a move into leadership. The emphasis on "proactive ideation" and "bringing new ideas" suggests that individuals who demonstrate strategic thinking and initiative may be fast-tracked for more senior or specialized roles within the creative or broader marketing functions.

🌐 Work Environment

Office Type: The role is based in Long Island City, NY, indicating an on-site position within a corporate office environment. This setting typically offers a professional atmosphere conducive to collaboration and focused work.

Office Location(s): Long Island City, NY. This location provides access to a major metropolitan area with public transportation options, making it accessible for employees commuting from various parts of the New York City area.

Workspace Context:

• Collaborative Spaces: The office likely features collaborative workspaces, meeting rooms, and potentially dedicated design areas to facilitate teamwork with the communications, marketing, and social media departments.

• Technology Access: Employees will have access to necessary hardware, software (Adobe Creative Suite, Figma, etc.), and potentially company-provided design equipment.

• Team Interaction: Regular interaction with colleagues within the communications team and across other departments is expected, fostering a dynamic and communicative work environment.

Work Schedule: Standard business hours (e.g., 9 AM - 5 PM, Monday to Friday) are anticipated. However, the fast-paced nature of the industry and the emphasis on quick responses may require occasional flexibility to meet critical project deadlines or respond to urgent communication needs.

📝 Enhancement Note: An on-site role in a corporate setting suggests a structured work environment. The emphasis on collaboration indicates that the physical workspace is designed to encourage interaction. The mention of "fast-paced" and "quick responses" implies that while standard hours are the norm, adaptability to occasional extended work or immediate task completion might be a characteristic of the day-to-day operations.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or HR representative will review applications and conduct a brief phone screen to assess basic qualifications, experience, and cultural fit.

2. Portfolio Review & Skills Assessment: Candidates will be asked to submit a portfolio and potentially complete a design challenge or skills test. This stage evaluates creative ability, technical proficiency, and understanding of brand principles.

3. Hiring Manager Interview: A more in-depth interview with the hiring manager and potentially key team members to discuss experience, project examples, problem-solving approach, and alignment with team dynamics.

4. Cross-Functional/Final Interview: A final interview with senior leadership or stakeholders from collaborating departments (e.g., Marketing, Corporate Communications) to assess strategic thinking, collaboration skills, and overall fit within the company culture.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best align with the job description's requirements (corporate, customer, social media, brand consistency, visual storytelling).

• Showcase Process: For each project, briefly outline the brief, your role, the challenges, your creative process, and the final outcome. Include any quantifiable results if available (e.g., increased engagement metrics).

• Highlight Brand Alignment: Emphasize how you maintained or enhanced brand consistency and executed within established guidelines.

• Demonstrate Versatility: Include a variety of work that showcases your range of skills across different platforms and styles.

• Be Ready to Discuss: Prepare to articulate your design decisions, rationale, and how your work contributed to business objectives.

Challenge Preparation:

• Understand the Brand: Research Optimum's current branding, recent campaigns, and overall market positioning.

• Anticipate Briefs: Be prepared for a design challenge that might involve creating assets for a specific campaign, adapting existing materials, or responding to a communication scenario.

• Focus on Clarity & Impact: Ensure your response is clear, visually impactful, and strategically aligned with the presumed objectives.

• Time Management: Practice working efficiently under a time constraint, as design challenges often have strict deadlines.

📝 Enhancement Note: The interview process is likely multi-stage, common for creative roles in larger corporations. The portfolio is critical, so candidates should tailor their submissions to highlight relevant experience. A design challenge is a standard practice to assess practical skills and problem-solving abilities in real-time scenarios.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design. Proficiency in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print design, digital publications) is a must.

• Figma: Increasingly important for collaborative design, UI/UX prototyping, and creating design systems, especially for digital assets and web-related graphics.

• Canva: Useful for quickly creating social media graphics, presentations, and other collateral, particularly for less complex or rapid-turnaround needs.

Analytics & Reporting: While not a primary design tool, understanding how to interpret basic performance metrics for digital assets (e.g., social media engagement, click-through rates) can inform design decisions. Familiarity with analytics dashboards (e.g., Google Analytics, social media platform analytics) is beneficial.

CRM & Automation: No direct CRM/automation tools are specified as primary requirements for this design role, but awareness of how assets are used within marketing automation platforms or CRM-driven campaigns (e.g., email marketing) is advantageous for contextual understanding.

Other Potential Tools:

• Microsoft PowerPoint/Google Slides: For creating and designing presentations.

• Adobe After Effects: (Preferred skill) For motion graphics and animation.

• Adobe Premiere Pro: (Preferred skill) For basic video editing.

• Project Management Tools: (e.g., Asana, Jira, Trello) for tracking design tasks and project progress.

📝 Enhancement Note: The core requirement is strong proficiency in Adobe Creative Suite. Figma is highlighted as a key tool, indicating a move towards collaborative and digital-first design workflows. Canva is also mentioned, suggesting a need for versatility in tool usage, from high-end professional software to more accessible platforms.

👥 Team Culture & Values

Operations Values:

• Do What's Right: Emphasizes integrity, ethical conduct, and prioritizing customer and employee well-being in all design decisions.

• Drive One Optimum: Fosters a collaborative spirit, encouraging teamwork across departments and ensuring that design efforts align with the unified goals of the company.

• Make It Happen: Promotes a proactive, results-oriented approach, valuing initiative, efficiency, and a commitment to delivering high-quality work on time.

• Be The Difference: Encourages individual empowerment, innovation, and a continuous learning mindset, where each employee's contribution is valued and can lead to positive change.

Collaboration Style:

• Integrated Teamwork: Designers are expected to work seamlessly with communications, marketing, and social media teams, acting as a creative partner rather than an isolated function.

• Feedback Loop: Open to receiving and providing constructive feedback to ensure designs meet objectives and uphold brand standards.

• Agile Communication: Utilizes quick, efficient communication methods to facilitate rapid iteration and decision-making in a fast-paced environment.

• Cross-Functional Alignment: Actively participates in discussions with various stakeholders to understand diverse perspectives and ensure design solutions are broadly effective.

📝 Enhancement Note: The company's stated values (Do What's Right, Drive One Optimum, Make It Happen, Be The Difference) directly translate into behavioral expectations for employees. For a Graphic Designer, this means being ethical, collaborative, proactive, and innovative in their approach to design and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Maintaining a fresh and innovative design approach while strictly adhering to Optimum's brand guidelines and corporate messaging.

• Managing Multiple Stakeholder Needs: Juggling requests and feedback from various departments (Corporate Comms, Customer Comms, Marketing, Social Media) to deliver cohesive visuals.

• Rapid Turnaround Demands: Meeting tight deadlines in a fast-paced environment without sacrificing design quality or strategic alignment.

• Translating Complex Information: Simplifying intricate technical or business information into easily digestible and visually appealing graphics.

• Staying Current with Design Trends & Technology: Continuously learning and adapting to new design software, techniques, and digital platform requirements.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite, motion graphics (After Effects), or explore new design tools.

• Industry Trends Workshops: Access to training on the latest design trends, digital marketing strategies, and visual communication best practices.

• Cross-Functional Exposure: Gaining insights into marketing strategy, content creation, and campaign management by working closely with other teams.

• Mentorship: Potential to be mentored by senior creatives or communication leads, or to mentor junior designers as the team grows.

• Portfolio Enhancement: Opportunities to work on high-impact projects that can significantly strengthen a professional portfolio.

📝 Enhancement Note: The challenges presented are typical for a designer in a large, fast-paced organization. Growth opportunities are tied to skill development, strategic contribution, and potential leadership within the creative function, aligning with the role's mid-to-senior level positioning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business objective into a simple, compelling visual. What was your process, and what was the outcome?" (Focus on your problem-solving, strategic thinking, and ability to simplify information.)

• "How do you ensure brand consistency across multiple design projects and collaborate with different teams to achieve this?" (Highlight your understanding of brand guidelines, stakeholder management, and collaborative approach.)

• "Walk us through a project in your portfolio where you had to work under a tight deadline. How did you manage your time and deliver high-quality results?" (Demonstrate your time management, efficiency, and ability to perform under pressure.)

Company & Culture Questions:

• "What do you know about Optimum and our services? How do you see graphic design contributing to our brand and business goals?" (Research Optimum, its services, recent campaigns, and articulate how design supports these.)

• "Our values are 'Do What's Right, Drive One Optimum, Make It Happen.' How do you see yourself embodying these values in a design role here?" (Connect your work ethic and approach to their stated principles.)

Portfolio Presentation Strategy:

• Storytelling: Present your portfolio not just as a collection of images, but as a narrative of your problem-solving capabilities and creative journey.

• Context is Key: For each project, explain the client/internal brief, your specific role, the challenges faced, your design process, and the impact of your work.

• Quantify When Possible: If you have data on engagement, conversions, or brand lift associated with your designs, present it clearly.

• Focus on Relevance: Prioritize projects that align directly with the responsibilities outlined in the job description (corporate communications, customer campaigns, social media, digital assets).

• Be Prepared for Q&A: Anticipate questions about your design choices, technical skills, and how you handle feedback and revisions.

📝 Enhancement Note: Preparation should focus on demonstrating how your skills and experience align with Optimum's specific needs and culture. Highlighting your ability to execute within brand guidelines, collaborate effectively, and deliver impactful visuals under pressure will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the Optimum careers portal.

• Portfolio Customization: Curate your online or PDF portfolio to specifically highlight projects that demonstrate your experience in corporate communications, customer campaigns, social media graphics, and brand consistency, aligning with the job description's requirements.

• Resume Optimization: Tailor your resume to emphasize keywords related to graphic design, Adobe Creative Suite, Figma, visual storytelling, brand consistency, and cross-functional collaboration. Quantify achievements where possible (e.g., "Designed graphics for a campaign that increased social media engagement by X%").

• Interview Preparation: Practice articulating your design process, rationale behind your creative choices, and how you handle feedback. Prepare specific examples from your portfolio that showcase your ability to meet tight deadlines and work collaboratively.

• Company Research: Thoroughly research Optimum, its services, its brand identity, and its recent marketing and communication efforts. Understand their Guiding Principles and how your design approach can contribute to their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.