Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Once Upon a Farm

Location: Remote (United States)

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: August 27, 2026

Experience Level: 3+ Years

🚀 Role Summary

• Spearhead the conceptualization and execution of visually compelling brand assets across print, digital, and packaging for a leading organic children's nutrition company.

• Drive brand consistency and innovation by developing and updating packaging artwork, retail signage, and marketing collateral that resonates with parents and children.

• Leverage cutting-edge AI design tools to enhance creative output and accelerate the design process for packaging and experiential marketing.

• Collaborate closely with cross-functional teams, including marketing, brand, and sales, to translate business objectives into impactful design solutions.

• Manage project timelines, vendor relationships, and file production to ensure timely and on-spec delivery of all creative assets.

📝 Enhancement Note: While the role is titled "Graphic Designer," its responsibilities heavily overlap with GTM (Go-To-Market) operational functions, particularly in creative asset production, brand execution, and vendor coordination. The emphasis on packaging, retail, and digital marketing collateral directly supports sales and marketing efforts, making this a crucial role within the broader GTM operations framework. The requirement for AI tool proficiency signals a forward-thinking approach to creative operations efficiency.

📈 Primary Responsibilities

• Print Design: Conceptualize and design direct-to-consumer (DTC) insert catalogs, postcards, and other mailer assets that enhance the unboxing experience. Design impactful signage for experiential events, retail activations (in-store graphics, cooler signage), and out-of-home media (billboards, transit ads).

• Creative Packaging Design: Lead creative concept development for a diverse range of packaging formats, including cartons, pouches, labels, and cases. Rapidly iterate on packaging ideas using emerging AI design tools, ensuring brand accuracy, craft, and premium appeal are maintained. Update existing packaging designs to align with evolving brand aesthetics and maintain portfolio cohesion.

• Digital Design: Create essential assets for retail partners, such as sell-in materials, sell-sheets, coupons, and shopper marketing creative. Support the Digital Graphic Designer with assets for ads, social media, and email campaigns, ensuring brand identity is consistently applied. Develop and maintain templates and design systems to facilitate rapid, on-brand execution across digital platforms.

• Production & Vendor Relations: Manage communications with printers and print vendors, overseeing bids, file submissions, and press checks. Coordinate with vendors and internal stakeholders to deliver press-ready and digital-ready files that meet specifications and deadlines. Provide clear creative briefs and constructive feedback to freelance designers and illustrators to ensure successful project outcomes.

• Brand Guidelines & Team Collaboration: Uphold and advance brand guidelines across all creative outputs, contributing to regular updates of the Brand Guideline documentation. Partner effectively with creative teammates, brand managers, sales representatives, and other cross-functional stakeholders to achieve business objectives and respond to feedback efficiently. Proactively contribute innovative ideas for campaigns, packaging, and brand moments.

📝 Enhancement Note: The responsibilities highlight a strong need for project management and cross-functional collaboration, which are core to operational roles. The emphasis on updating brand guidelines and ensuring consistency across diverse applications (packaging, retail, digital, print) underscores the operational aspect of maintaining brand integrity within a fast-paced consumer packaged goods (CPG) environment.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design or a related field is preferred. A strong portfolio demonstrating relevant experience and design capabilities is prioritized over formal degree attainment.

Experience: Minimum of 3 years of professional graphic design experience, with a preference for candidates with experience in Consumer Packaged Goods (CPG), the food and beverage industry, or other fast-growing consumer brands.

Required Skills:

• Expertise in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign.

• Proficiency in Figma for design and prototyping.

• Demonstrated fluency in AI design tools such as Claude, ChatGPT, and current AI design plug-ins, with the ability to produce photo-realistic renders for packaging, out-of-home, and in-store experiential concepts.

• Strong understanding of modern design principles, with exceptional typography and layout craft.

• Highly organized with robust time management skills, capable of managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines with meticulous attention to detail.

• Excellent communication and interpersonal skills, with the ability to articulate ideas, provide clear feedback, and collaborate effectively in a remote setting.

• Adaptability and resilience in a fast-moving environment with shifting priorities and high production volumes.

• Ability to work collaboratively and contribute across a variety of tasks within a team setting. Preferred Skills:

• Motion graphics or video editing skills.

• Experience developing and maintaining design systems and brand guidelines.

• Familiarity with sustainability initiatives and their integration into brand and packaging design.

• Previous exposure to cross-functional work between Sustainability and Marketing departments.

• Knowledge of Microsoft Suite, Outlook, and Slack for professional communication and collaboration.

📝 Enhancement Note: The explicit mention of AI tools like Claude and ChatGPT, alongside Adobe Creative Suite and Figma, points to a need for design operations professionals who can leverage technology for efficiency and innovation. The emphasis on organization, time management, and remote communication highlights essential operational competencies for a distributed team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of professional graphic design work, with a strong emphasis on CPG, food & beverage, or similar consumer brand experience.

• Include diverse examples demonstrating expertise across packaging design (various formats), print collateral (DTC inserts, event signage, retail graphics), and digital assets (retail partner materials, social media concepts).

• Highlight projects where AI design tools were utilized for concepting, rendering, or efficiency gains, explaining the process and impact.

• Present case studies that illustrate your ability to translate business objectives and brand guidelines into effective design solutions.

• Demonstrate strong typography, layout, and visual hierarchy skills through clear and compelling visual examples. Process Documentation:

• Provide examples of how you've managed multiple design projects concurrently, showcasing your organizational methods and prioritization strategies.

• Illustrate your approach to collaborating with cross-functional teams (e.g., marketing, sales, brand) and incorporating feedback into design iterations.

• Detail your experience working with printers and vendors, including file preparation, bid coordination, and press checks.

• Showcase your understanding and application of brand guidelines, including examples of how you've maintained brand consistency or contributed to guideline updates.

📝 Enhancement Note: For a design role supporting GTM operations, a portfolio is crucial for demonstrating not just aesthetic skill but also process management, collaboration, and the ability to deliver effective marketing and sales collateral. The inclusion of AI tool usage in the portfolio requirements is a modern take on operational efficiency in creative production.

💵 Compensation & Benefits

Salary Range: $75,000 - $85,000 annually. The final salary offer will be determined based on the candidate's skills, qualifications, experience, and geographic location.

Benefits:

• Compensation: Full-Time, Salaried, Exempt position with an annual bonus potential.

• Financial: 401(k) program with a 4% company match after three months of employment.

• Remote Work Support: New Hire Remote Life Stipend, monthly Cell and Internet Stipend.

• Perks: Annual Nourish and Nurture Allowance, quarterly Farm-to-Fridge home deliveries, and employee discounts on products.

• Time Off: Unlimited Paid Time Off (PTO), Paid Volunteer Time, and paid time off for civic responsibilities (jury duty, voting).

• Parental Leave: Up to 18 weeks of paid Parental Leave, including a "Baby Steps Back To Work" program, 3 months of product supply, and breast milk shipping support for traveling parents.

• Health & Wellness: Medical Insurance covered at 100% for the employee on select plans, with additional options at reduced cost. Vision and Dental Insurance covered at 100% for the employee and dependents. Life insurance, Flexible Spending Account (FSA), and Health Savings Accounts (HSA) for applicable plans. Employee Assistance Program (EAP).

• Other: All legally mandated benefits based on residence, and more.

Working Hours: Standard full-time hours, expected to be around 40 hours per week, with flexibility inherent in a remote-first environment.

📝 Enhancement Note: The salary range provided is typical for a Graphic Designer with 3+ years of experience in a remote, US-based role, particularly within a growing consumer brand. The comprehensive benefits package, especially the generous parental leave and remote work stipends, reflects a company culture that values employee well-being and supports a distributed workforce. The "Unlimited PTO" is a key benefit often sought by professionals valuing work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Organic Children's Nutrition). Once Upon a Farm operates in a highly competitive and rapidly growing market focused on health-conscious consumers, particularly parents seeking nutritious options for their children. This context drives a need for innovative, trustworthy, and visually appealing brand communication.

Company Size: The company description implies a growing, dynamic organization, likely falling into the mid-size category (50-250 employees) based on the description of a fully remote, collaborative team with significant growth ambitions. This size often allows for both structure and agility.

Founded: While the founding date is not explicitly provided, the company's mission and growth trajectory suggest a relatively modern founding, aligning with current trends in organic food and direct-to-consumer (DTC) business models.

Team Structure:

• The Graphic Designer reports to the VP of Creative + Community on the Marketing Team, indicating a direct line into brand strategy and execution.

• The team is described as "fully remote," fostering a highly collaborative, dynamic, and supportive environment.

• Cross-functional collaboration is a key aspect, with expectations to partner with creative teammates, brand managers, sales, and other stakeholders. Methodology:

• Data-Driven Creative: While not explicitly stated, the emphasis on impact and business objectives suggests that design decisions will be informed by market insights and performance metrics.

• Agile & Iterative Design: The role requires rapid concepting and iteration, particularly with AI tools, and responsiveness to feedback, indicative of an agile approach to creative development.

• Process-Oriented Execution: Despite the fast-moving environment, there's a clear emphasis on organization, file management, and vendor coordination, highlighting the importance of robust operational processes within the creative function.

Company Website: onceuponafarmorganics.com

📝 Enhancement Note: The company's focus on childhood nutrition and organic ingredients provides a strong mission-driven context for the creative team. The "remote-first" culture and emphasis on collaboration suggest a work environment that values communication, autonomy, and shared purpose, which are critical for GTM operations effectiveness.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the creative operations and marketing function. It requires significant hands-on design expertise and the ability to manage projects independently, contributing to the strategic execution of GTM initiatives through compelling creative assets. The scope includes concept development, execution, and production oversight.

Reporting Structure: The Graphic Designer reports directly to the VP of Creative + Community. This provides visibility to senior leadership and an opportunity to influence creative direction within the marketing team. Collaboration is expected with peers in creative, brand, sales, and digital marketing.

Operations Impact: The visual assets created by this role directly impact brand perception, customer engagement, and sales conversion. Effective packaging design can drive shelf appeal and purchase decisions, while compelling print and digital collateral supports marketing campaigns, retail partnerships, and DTC sales efforts. By ensuring brand consistency and high-quality execution, the Graphic Designer plays a vital role in the overall GTM strategy's success.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like packaging design, AI-driven creative workflows, or brand system development within the CPG/food and beverage sector.

• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, leading projects, mentoring junior designers, and contributing more heavily to strategic creative planning.

• Cross-Functional Development: Gain exposure to broader marketing operations, brand strategy, and sustainability initiatives through collaboration with other departments.

• Skill Enhancement: Continuous learning opportunities in emerging design technologies, AI tools, and best practices in CPG branding and marketing.

📝 Enhancement Note: The growth potential outlined emphasizes progression within creative operations, highlighting opportunities to take on more strategic responsibilities and leadership roles as the company expands. This is a key consideration for operations professionals seeking long-term career development.

🌐 Work Environment

Office Type: Remote-first work environment. This means the primary workspace is the employee's home office. The company fosters a connected culture despite the distributed nature of the workforce.

Office Location(s): While the role is remote, the company mentions that "Farmers" (employees) do meet as a company and/or department a few times a year. This implies potential for in-person gatherings or offsites, with up to 10% travel required. Specific locations for these gatherings are not detailed but are expected to be in the United States.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes collaboration and mutual support, suggesting active use of communication tools like Slack and video conferencing for team interactions.

• Tools & Technology: Employees are expected to have a suitable home office setup and will be provided with stipends for cell and internet. Access to necessary design software and project management tools is assumed.

• Team Interaction: Regular communication through digital channels is expected, and occasional in-person meetings will facilitate deeper team bonding and strategic alignment.

Work Schedule: Full-time, likely adhering to standard business hours in the US, but with the flexibility inherent in a remote role. The emphasis on hitting deadlines and managing multiple projects suggests a need for disciplined time management and proactive communication regarding availability and progress.

📝 Enhancement Note: The remote-first model necessitates strong self-management and communication skills, which are critical for any operational role. The occasional in-person meetings highlight a commitment to building team cohesion, a common practice in remote-first companies to foster collaboration and strategic alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative output. Candidates must reside in the United States.

• Portfolio Presentation: A key stage will likely involve presenting a portfolio to the VP of Creative + Community and potentially other creative team members. This is an opportunity to showcase design rationale, process, and impact.

• Skills Assessment/Challenge: Candidates may be asked to complete a design challenge or a take-home assignment simulating real-world tasks, focusing on packaging, print, or digital design within the brand's aesthetic. This assesses practical skills, problem-solving, and efficiency.

• Behavioral & Cultural Fit Interviews: Discussions with hiring managers and team members to evaluate communication skills, collaboration style, adaptability, passion for the mission, and alignment with company values.

• Final Round: Potential discussion with senior leadership or cross-functional stakeholders to ensure alignment with broader business objectives.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize CPG, food/beverage, and packaging design.

• Showcase Process: For each project, explain your role, the objective, your design process (including AI tool usage if applicable), challenges faced, and the outcome. Use visuals to illustrate key stages.

• Highlight Brand Understanding: Demonstrate how you interpreted and applied brand guidelines, and how your designs met specific business needs.

• Quantify Impact (if possible): If you have metrics on how your designs performed (e.g., increased sales, engagement), include them.

• Be Ready to Discuss AI: Clearly articulate how you used AI tools, the benefits achieved (e.g., speed, realism), and your approach to ensuring brand consistency and ethical use.

• Organized Presentation: Ensure your portfolio is easily navigable, whether digital or in-person.

Challenge Preparation:

• Understand the Brand: Thoroughly review Once Upon a Farm's website, products, and marketing materials to grasp their visual identity, tone, and target audience.

• Focus on Efficiency: If a challenge is given, consider how you can deliver a high-quality result within the specified timeframe, potentially leveraging AI tools.

• Address the Brief: Carefully read and address all aspects of the design brief.

• Prepare Talking Points: Be ready to explain your design decisions, process, and rationale clearly and concisely.

📝 Enhancement Note: The emphasis on AI tool usage in the portfolio and potential challenges is a critical differentiator. Candidates should be prepared to demonstrate proficiency and strategic application of these tools in a design operations context. The "Farmers" team terminology suggests a unique company culture that applicants should be aware of.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all core graphic design tasks. Proficiency expected in Illustrator (vector graphics, logos, illustrations), Photoshop (image editing, manipulation, digital assets), and InDesign (layout, print collateral, packaging dielines).

• Figma: Required for collaborative design, prototyping, and potentially building design systems.

• AI Design Tools: Fluency expected in tools like Claude, ChatGPT, and various AI design plug-ins for generating photo-realistic renders of packaging, out-of-home, and in-store experiential concepts. This indicates a focus on leveraging AI for efficiency and advanced visualization.

Analytics & Reporting:

• While not explicitly listed as primary tools for the designer, an understanding of how design assets perform in marketing campaigns may be beneficial. Familiarity with basic analytics dashboards used by marketing teams could be advantageous. CRM & Automation:

• Not directly applicable to the Graphic Designer role, but an awareness of how design assets integrate into marketing automation platforms or CRM systems for campaign deployment could be a plus. Other Professional Tools:

• Microsoft Suite: Proficiency in Outlook for email communication and calendar management.

• Slack: Essential for day-to-day team communication and collaboration in a remote environment.

• Project Management Tools: Familiarity with tools like Asana, Trello, or similar platforms often used for task management and workflow tracking in creative operations.

📝 Enhancement Note: The explicit requirement for AI design tool proficiency is a significant technical requirement, signaling a modern approach to creative operations where automation and advanced visualization are key drivers of efficiency and output quality.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A strong commitment to improving childhood nutrition for a healthier, happier, and more equitable world. This mission should resonate with and be reflected in the candidate's work.

• Collaboration & Humility: The team values working together, sharing credit, and supporting one another. A humble approach and willingness to jump in wherever needed are highly valued.

• Honesty & Transparency: Open communication, flagging risks early, and maintaining transparency are critical, especially in a remote setting.

• Passion & Positive Impact: Genuine passion for the company's mission and a desire to contribute to positive social change and food justice.

• Fun & Entrepreneurial Spirit: A dynamic, fast-moving environment where creativity and new ideas are encouraged.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with brand, sales, and marketing teams, requiring clear communication and a shared understanding of business objectives.

• Feedback-Oriented: A culture where feedback is seen as fuel for improvement, and designers are receptive to constructive criticism.

• Knowledge Sharing: In a remote setting, proactive sharing of ideas, best practices, and learnings is essential to maintain team cohesion and drive collective growth.

• Efficiency & Adaptability: The team thrives in a fast-paced setting, valuing individuals who can maintain process and attention to detail while adapting to shifting priorities.

📝 Enhancement Note: The emphasis on mission, collaboration, and adaptability aligns with the core tenets of successful GTM operations teams. These values are crucial for fostering an environment where creative operations can effectively support business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-growing CPG environment, there's constant pressure to deliver high-quality creative assets quickly. Managing multiple projects and deadlines while maintaining brand integrity and design craft will be a key challenge.

• Remote Collaboration Nuances: Effectively collaborating and communicating complex design ideas and feedback in a fully remote setting requires strong interpersonal and digital communication skills.

• Leveraging AI Ethically and Effectively: Integrating new AI tools into a design workflow requires careful consideration of brand consistency, intellectual property, and ensuring AI enhances, rather than replaces, human creativity and judgment.

• Navigating Ambiguity: As a growing company, there may be times of ambiguity in project briefs or strategic direction. The ability to thrive in such environments, seek clarity, and make informed decisions is essential.

Learning & Development Opportunities:

• AI Tool Mastery: Become a go-to expert for AI-driven creative workflows within the organization, exploring new applications and techniques.

• CPG Branding Expertise: Deepen knowledge of CPG marketing, packaging strategies, and retail design trends.

• Cross-Departmental Exposure: Gain insights into marketing strategy, sales enablement, and sustainability initiatives through collaboration.

• Leadership Potential: Develop skills in project leadership, potentially mentoring junior designers or leading specific creative initiatives as the company grows.

📝 Enhancement Note: The challenges highlighted are common in dynamic GTM environments, emphasizing the need for adaptable and skilled operations professionals. The growth opportunities focus on skill enhancement and career progression within a mission-driven organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to accelerate a design project. What was the impact, and what were the challenges?" (Focus on efficiency, realism, and brand alignment.)

• "How do you ensure brand consistency across diverse platforms like packaging, print, and digital, especially when working with multiple stakeholders?" (Highlight process, brand guidelines, and communication.)

• "Walk us through a challenging packaging design project from concept to production. What was your role, and how did you overcome obstacles?" (Demonstrate problem-solving, vendor management, and technical execution.) Company & Culture Questions:

• "What excites you most about Once Upon a Farm's mission, and how do you see your design work contributing to it?" (Show passion for childhood nutrition and social impact.)

• "Describe your experience working in a remote, collaborative environment. How do you maintain strong communication and team connection?" (Emphasize proactivity, transparency, and tool proficiency.)

• "How do you approach receiving and incorporating feedback on your designs, especially from non-designers?" (Show receptiveness and ability to translate feedback into actionable design changes.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation to tell a story for each project: the problem, your solution, and the result.

• Highlight AI Integration: Clearly identify projects where AI was used, explaining the specific tools and the value they added (e.g., speed, concept exploration, photorealism).

• Showcase Process & Rationale: Be prepared to discuss your design decisions, the tools used, and how you addressed project requirements and brand guidelines.

• Quantify Success: Whenever possible, use metrics or tangible outcomes to demonstrate the effectiveness of your designs.

• Engage and Interact: Treat it as a conversation. Be ready to answer questions thoughtfully and demonstrate your collaborative spirit.

📝 Enhancement Note: The interview preparation should strongly emphasize the candidate's ability to articulate their process, particularly their innovative use of AI tools, and their understanding of the company's mission and operational needs within a remote GTM context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Tailor your portfolio to highlight CPG, packaging, and print design experience. Explicitly showcase projects where AI tools were utilized, detailing the process and outcomes. Ensure clear organization and easy navigation.

• Resume Optimization: Update your resume to emphasize relevant skills like Adobe Creative Suite, Figma, AI design tools, project management, and cross-functional collaboration. Use keywords from the job description and quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your rationale behind key design decisions, and your experience with AI tools. Prepare specific examples for behavioral questions related to collaboration, feedback, and remote work.

• Company Research: Thoroughly review the Once Upon a Farm website, understand their mission, target audience, and current branding. Be prepared to discuss why you are passionate about their product and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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