Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: NYU Langone Health

Location: Binghamton, NY, United States

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: April 14, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Develops and executes visually compelling creative concepts for marketing and communication materials across all platforms, ensuring alignment with brand standards and strategic communication goals.

• Manages the end-to-end design project lifecycle, from planning and concept development to final execution, ensuring efficiency and adherence to budget.

• Collaborates closely with system members and the Communications & Marketing team to position the organization as a leading healthcare provider through impactful design.

• Leverages proficiency in Adobe Creative Suite to produce high-quality deliverables for diverse marketing and communication needs within the healthcare sector.

📝 Enhancement Note: This role is categorized under Marketing & Design Operations due to its focus on creating visual assets that support marketing initiatives and operational communication strategies, requiring a blend of creative talent and project management skills within a healthcare context.

📈 Primary Responsibilities

• Conceptualize and design visually engaging marketing collateral, including brochures, flyers, digital ads, social media graphics, and presentations, adhering to brand guidelines.

• Translate creative briefs and strategic communication objectives into effective design solutions for various internal and external audiences.

• Manage multiple design projects simultaneously, prioritizing tasks, setting timelines, and ensuring timely delivery within budget constraints.

• Collaborate with cross-functional teams, including marketing, communications, and clinical departments, to gather requirements and ensure design accuracy and relevance.

• Maintain and update brand assets, style guides, and design templates to ensure consistency across all organizational communications.

• Prepare and package final artwork for various media channels, including print, web, and digital platforms, ensuring optimal output quality.

📝 Enhancement Note: Based on the typical responsibilities of a Graphic Designer in a large healthcare organization and the provided description, these responsibilities are tailored to emphasize project management, cross-functional collaboration, and brand consistency within a marketing operations framework.

🎓 Skills & Qualifications

Education:

• Associate’s degree in Graphic Design or a related field.

Experience:

• Minimum of 6 years of professional graphic design experience with an Associate’s degree.

• Minimum of 2 years of professional graphic design experience with a Bachelor’s degree.

Required Skills:

• Proficiency in Adobe Creative Suite applications: InDesign, Photoshop, Illustrator, and Acrobat.

• Strong understanding of graphic design principles, typography, color theory, and layout design.

• Ability to develop and execute creative concepts for marketing and communication materials.

• Excellent project management skills, with the ability to manage multiple projects and deadlines effectively.

Preferred Skills:

• Experience working within a healthcare system or medical institution.

• Familiarity with content management systems (CMS) for web content integration.

• Knowledge of pre-press and print production processes.

• Experience with video editing or motion graphics software.

📝 Enhancement Note: The experience requirements have been detailed to reflect the minimums provided for both Associate's and Bachelor's degrees, clearly outlining the expected professional design background. Preferred skills are inferred based on the healthcare industry context and common adjacent skill sets for graphic designers in such environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design projects, demonstrating creativity, technical skill, and versatility across different media.

• Examples of marketing and communication materials developed for diverse audiences, highlighting problem-solving through design.

• Demonstrations of proficiency with Adobe Creative Suite applications, showcasing complex design techniques and workflow efficiency.

Process Documentation:

• Showcase examples of workflow management for design projects, including concept development, revision cycles, and final delivery.

• Illustrate how brand standards and strategic communication goals were integrated into the design process for specific projects.

• Provide evidence of efficient project execution, including adherence to timelines and budget considerations where applicable.

📝 Enhancement Note: Portfolio requirements are tailored to highlight the practical application of design skills, project management, and adherence to brand and strategic objectives, crucial for evaluating a candidate's operational capability in a design context.

💵 Compensation & Benefits

Salary Range: $25.27 - $37.90 per hour, depending on experience.

Benefits:

• Comprehensive Medical, Dental, and Vision coverage starting the first of the month after hire for employees working 24+ hours/week.

• 403(b) retirement plan with a company match to support long-term financial security.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care expenses.

• Access to financial advisors for personalized financial planning.

• Generous Paid Time Off (PTO) accrual from day one for work-life balance.

• Tuition reimbursement programs to support ongoing education and professional development.

• 24/7 Employee Assistance Program (EAP) offering confidential counseling services.

• Additional voluntary benefits such as Pet Insurance, Legal Services, and Identity Theft Protection.

• Wellness rewards program offering up to $400/year.

Working Hours:

• Regular scheduled weekly hours: 40 hours.

• Primary Work Shift: Day.

📝 Enhancement Note: The salary range and unit are directly extracted from the provided information. The benefits list is compiled from the detailed "Why You'll Love Working at UHS" section, highlighting key offerings relevant to employee well-being and professional support, which are critical for attracting and retaining talent in specialized roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Services. NYU Langone Health operates within a complex and highly regulated industry, emphasizing patient care, medical innovation, and community well-being. This context means design work must be sensitive, accurate, and compliant with healthcare regulations.

Company Size: United Health Services (UHS) is a substantial healthcare system, comprising four hospitals, long-term care and home care services, and physician practices. With over 6,300 employees and providers, it has a significant economic impact of $1.3 billion annually. This large scale suggests a structured environment with established processes, cross-functional teams, and opportunities for specialized roles like Graphic Design to support a broad range of organizational needs.

Founded: While the founding date of NYU Langone Health is not explicitly provided, the information about United Health Services (UHS) being a locally owned, not-for-profit healthcare system in New York's Southern Tier implies a long-standing commitment to the community. This history often translates into a culture that values stability, patient-centricity, and long-term relationships.

Team Structure:

• The Graphic Designer will likely be part of the Communications & Marketing team, which is described as a system member. This implies a centralized or regional department responsible for overarching brand messaging and creative output.

• The role requires collaboration with "system members" and the Communications & Marketing team, suggesting a matrixed reporting or project-based interaction structure.

Methodology:

• Design conceptualization and execution are guided by brand standards and strategic communication goals, emphasizing a data-informed and objective-driven approach.

• Project management methodologies are employed to ensure efficient, on-time, and within-budget delivery of all creative assets.

• Collaboration and feedback loops are integral, ensuring that design solutions meet the needs of stakeholders and effectively communicate key messages.

Company Website: [NYU Langone Health's official website, e.g., www.nyulangone.org]

📝 Enhancement Note: Company context is derived from the provided description of United Health Services (UHS), highlighting its scale, industry, and community focus. The "NYU Langone Health" title suggests a potential affiliation or specific campus focus, which is noted here as a point for candidates to clarify. The team structure and methodology are inferred from the responsibilities and collaboration requirements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring a significant amount of professional experience (6+ years with an Associate's degree, or 2+ years with a Bachelor's). The responsibilities involve independent project execution, concept development, and collaboration with various stakeholders, indicating a level of autonomy and contribution beyond entry-level tasks.

Reporting Structure: The Graphic Designer reports to the Communications & Marketing team, likely under a Creative Director, Marketing Manager, or similar leadership role. This structure ensures alignment with broader organizational marketing strategies and brand governance.

Operations Impact: The Graphic Designer's work directly impacts the organization's external perception and internal communication effectiveness. High-quality, on-brand visuals are crucial for positioning NYU Langone Health as a preferred healthcare provider, attracting patients, engaging employees, and conveying important health information accurately and compellingly. Their output is a key component of the overall marketing and communication operations.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in healthcare design, potentially focusing on specific areas like patient education materials, digital health campaigns, or branding initiatives.

• Skill Development: Access to extensive online learning resources (100,000+ courses), tuition reimbursement, and leadership programs can facilitate growth into senior design roles, art direction, or project management within the creative operations function.

• Advancement: Potential to move into a Senior Graphic Designer role, Art Director, or team lead positions within the Communications & Marketing department, overseeing junior designers and larger-scale projects.

📝 Enhancement Note: Career and growth analysis is based on standard progression paths for graphic designers in large organizations, augmented by the specific growth opportunities mentioned in the "Why You'll Love Working at UHS" section, such as online courses and tuition reimbursement. The "Operations Impact" section emphasizes the role's contribution to the broader operational goals of marketing and communication.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office-based work environment. This setting facilitates in-person collaboration, immediate feedback, and access to on-site resources.

Office Location(s): Binghamton, NY, United States. This location is part of New York's Southern Tier, described as an area offering affordable living, four-season recreation, and a close-knit community feel, while still being within reach of major Northeast cities.

Workspace Context:

• The workspace will likely be within the Communications & Marketing department at the Binghamton campus, potentially in Phelps Hall at the UHS Binghamton General Campus.

• Expect a collaborative environment where designers interact with marketing specialists, content creators, and other team members to develop integrated communication campaigns.

Work Schedule:

• Standard full-time schedule of 40 hours per week.

• The primary work shift is "Day," aligning with typical business hours for effective team collaboration and client interaction.

📝 Enhancement Note: The work environment details are directly extracted or inferred from the location and remote status provided. The description of the Southern Tier region is included to offer context for potential candidates considering relocation or living in the area.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and alignment with job requirements. Candidates should ensure their portfolio clearly showcases relevant projects and design capabilities.

• Technical Interview/Portfolio Review: A deeper dive into the candidate's portfolio, discussing specific projects, design challenges, and problem-solving approaches. Be prepared to articulate design choices, the creative process, and the impact of your work.

• Behavioral/Team Fit Interview: Discussion with hiring managers and potential team members to assess cultural fit, collaboration style, and alignment with UHS values (Compassion, Trust, Respect, Teamwork, Innovation).

• Final Interview: May involve a discussion with senior leadership or department heads to finalize selection, focusing on strategic thinking and long-term contribution potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest and most relevant projects that demonstrate proficiency in the required Adobe Creative Suite tools and experience with marketing/communication materials. Prioritize healthcare-related work if available.

• Tell a Story: For each project, explain the brief, your role, the design challenges, your creative process, the solutions you implemented, and the outcomes or impact. Quantify results where possible (e.g., increased engagement, improved clarity).

• Showcase Versatility: Include examples of different types of collateral (print, digital, social media) to demonstrate adaptability.

• Highlight Brand Adherence: Provide examples where you successfully worked within established brand guidelines or developed new ones.

Challenge Preparation:

• Candidates may be asked to complete a design challenge, such as creating a piece of marketing collateral based on a hypothetical brief.

• Focus on understanding the target audience, strategic objectives, and brand voice.

• Be prepared to present your solution clearly, explaining your design rationale and how it meets the requirements within a given timeframe.

📝 Enhancement Note: This section outlines a typical interview process for a creative role in a large organization, with specific advice focused on portfolio presentation and preparation for potential design challenges, tailored for a healthcare marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in InDesign, Photoshop, Illustrator, and Acrobat for design creation, manipulation, and finalization of assets.

• Project Management Software: Likely utilized for task tracking, deadline management, and workflow coordination (e.g., Asana, Trello, or internal UHS systems).

Analytics & Reporting:

CRM & Automation:

• Not directly used by the Graphic Designer, but an understanding of how design assets are deployed through marketing automation platforms or CRM campaigns could be advantageous for optimizing asset creation for specific channels.

📝 Enhancement Note: The tools and technology stack are primarily derived from the explicit requirements (Adobe Creative Suite) and inferred based on the nature of the role and the organizational context (project management, marketing analytics).

👥 Team Culture & Values

Operations Values:

• Compassion: Designing materials that are sensitive and empathetic, particularly important within a healthcare setting where communication can impact patient well-being and trust.

• Trust: Ensuring all visual information is accurate, reliable, and upholds the integrity of NYU Langone Health's brand and medical expertise.

• Respect: Creating inclusive designs that respect diverse audiences and perspectives, avoiding any visual misrepresentations.

• Teamwork: Actively collaborating with colleagues in marketing, communications, and other departments to achieve shared communication goals.

• Innovation: Applying creative thinking to develop fresh, engaging design solutions that effectively communicate complex information and stand out in a competitive healthcare landscape.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing professionals, content creators, and potentially clinical staff to ensure designs are accurate, on-message, and strategically aligned.

• Feedback and constructive criticism are likely integral to the design process, fostering a culture of continuous improvement.

• Knowledge sharing regarding design trends, best practices, and successful campaign elements is encouraged to elevate the overall quality of creative output.

📝 Enhancement Note: The team culture and values are directly extracted from the explicitly stated UHS values, with an interpretation of how these values apply specifically to the role and responsibilities of a Graphic Designer within the healthcare industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Meeting diverse creative briefs while strictly adhering to established brand guidelines and healthcare compliance standards can be challenging.

• Managing Stakeholder Expectations: Effectively translating the needs and visions of various internal stakeholders into compelling visual designs requires strong communication and negotiation skills.

• Rapidly Evolving Digital Landscape: Keeping up with new design trends, software updates, and digital platform requirements to ensure materials are modern and effective across all channels.

• Healthcare Sensitivity: Designing materials that are informative, visually appealing, and sensitive to the often serious nature of healthcare topics.

Learning & Development Opportunities:

• Access to Online Courses: Leverage the extensive library of over 100,000 online courses for continuous learning in design software, digital marketing, and emerging design techniques.

• Industry Conferences & Certifications: Opportunities to attend design conferences or pursue certifications relevant to graphic design or healthcare marketing.

• Mentorship & Leadership Development: Potential for mentorship from senior designers or leaders within the Communications & Marketing team, with pathways for leadership development programs.

📝 Enhancement Note: Challenges are identified based on common issues faced by graphic designers in corporate and healthcare settings, while growth opportunities are directly linked to the extensive learning and development resources mentioned in the company description.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?" (Focus on your process for adhering to standards while pushing creative boundaries.)

• "How do you ensure your designs effectively communicate complex information to a diverse audience, particularly in a healthcare context?" (Highlight your understanding of target audiences and clarity in design.)

Company & Culture Questions:

• "What interests you about working for NYU Langone Health, and how do you see your design skills contributing to our mission?" (Research UHS values and recent initiatives.)

• "How do you approach collaboration with non-designers, such as marketing managers or medical professionals?" (Emphasize communication and understanding stakeholder needs.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or client. For each project, have a concise summary ready that includes the objective, your role, the solution, and the outcome.

• Visuals: Ensure your presented work is high-resolution and clearly showcases your best designs. Use clean, professional slides for digital presentations.

• Storytelling: Articulate your design rationale clearly and passionately. Explain why you made certain design decisions and how they served the project goals.

• Engagement: Be prepared to answer questions about your work and engage in a discussion about design principles and strategy.

📝 Enhancement Note: Interview preparation questions are crafted to probe key competencies for a Graphic Designer role, focusing on design process, stakeholder management, industry relevance, and cultural fit, with specific guidance on portfolio presentation.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday link: https://nyuhs.wd12.myworkdayjobs.com/nyuhscareers1/job/Binghamton-NY/Graphic-Designer_R0000013791-1

• Customize Your Resume: Tailor your resume to highlight the specific skills and experience mentioned in the job description, such as proficiency in Adobe Creative Suite, project management, and any healthcare design experience. Use keywords from the listing.

• Prepare Your Portfolio: Curate your strongest, most relevant design projects. Ensure it clearly showcases your ability to create marketing and communication materials and demonstrates your proficiency with required software. Have case studies ready for key projects.

• Research NYU Langone Health/UHS: Familiarize yourself with the organization's mission, values (Compassion, Trust, Respect, Teamwork, Innovation), and recent marketing or communication campaigns. Understand their position in the healthcare industry.

• Practice Your Presentation: Rehearse how you will present your portfolio, focusing on articulating your design process, rationale, and the impact of your work. Be ready to discuss how your skills align with the needs of a healthcare organization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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