Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Land Republic

Location: Lekki, Lagos, Nigeria

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: July 27, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual content strategies for both digital and print marketing initiatives.

• Leverage advanced design software to create high-impact graphics that enhance brand visibility and engagement.

• Collaborate closely with sales and marketing leadership to ensure design alignment with campaign objectives and brand identity.

• Manage the end-to-end design process for a variety of marketing collateral, from concept to final production.

• Uphold brand consistency and visual standards across all communication channels, contributing to a cohesive brand experience.

📝 Enhancement Note: While the raw job description focuses on creative output, this role is framed within a "Sales and Marketing" department, implying a strong connection to Go-To-Market (GTM) strategies. The operations aspect comes from ensuring consistency, efficiency, and impact of visual assets that support sales and marketing efforts. The "Reports To: Head, Sales and Marketing" further emphasizes this GTM integration.

📈 Primary Responsibilities

• Design and produce high-quality graphics for a diverse range of digital and print marketing materials, including social media posts, website banners, email newsletters, and online advertisements.

• Create visually appealing and informative collateral such as flyers, brochures, billboards, and presentations to support sales initiatives and brand promotion.

• Partner with the Head of Sales and Marketing, Brand Manager, and Content Creator to conceptualize and execute integrated marketing campaigns, ensuring design elements effectively communicate campaign messaging.

• Maintain strict adherence to brand guidelines, ensuring all visual assets are consistent with Land Republic's established identity and aesthetic.

• Interpret and implement feedback from stakeholders to refine and optimize designs, ensuring they meet project requirements and stakeholder expectations.

• Manage a pipeline of multiple design projects concurrently, prioritizing tasks and delivering completed assets within established deadlines.

• Proactively research and integrate current design trends, emerging tools, and industry best practices to elevate the quality and effectiveness of visual communications.

• Undertake additional design-related tasks and responsibilities as assigned by management to support departmental objectives.

📝 Enhancement Note: The responsibilities are detailed to reflect standard operations within a marketing department, focusing on the execution and consistency of visual assets that directly support sales and marketing campaigns. The emphasis on collaboration and feedback loops highlights the operational aspect of design within a team structure.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree or Higher National Diploma (HND) in Graphic Design, Fine Arts, Visual Communication, or a closely related discipline. Experience:

• A minimum of two (2) years of progressive experience in graphic design, with a proven track record in creating marketing collateral for both digital and print mediums. Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Photoshop, Adobe Illustrator, and Adobe InDesign is essential for creating and manipulating visual assets.

• Design Principles Mastery: Strong understanding and practical application of typography, branding principles, layout composition, and color theory to produce effective and aesthetically pleasing designs.

• Visual Communication Skills: Demonstrated ability to translate marketing objectives and brand messaging into compelling visual narratives across various platforms.

• Attention to Detail: Meticulous approach to design, ensuring accuracy in all aspects from pixel perfection to brand guideline adherence.

• Problem-Solving Aptitude: Capacity to identify design challenges and develop creative, effective solutions that meet project goals.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design concepts and work collaboratively within a team environment.

• Organizational & Time Management: Proven ability to manage multiple projects, prioritize tasks effectively, and meet strict deadlines in a fast-paced setting.

Preferred Skills:

• Digital Design Specialization: Experience in designing for web, social media, and digital advertising platforms.

• Print Production Knowledge: Familiarity with pre-press requirements and best practices for print design and production.

• Brand Development Experience: Exposure to developing or evolving brand identity elements.

• Content Creation Collaboration: Previous experience working closely with content creators and marketing strategists.

📝 Enhancement Note: The qualifications are structured to emphasize operational competencies required for a graphic designer supporting a sales and marketing function. The emphasis on software proficiency, design principles, and practical application aligns with the operational needs of producing consistent, high-quality marketing assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that clearly demonstrate proficiency in graphic design software (Adobe Creative Suite).

• Case studies or examples showcasing the creation of diverse marketing collateral, including digital assets (social media graphics, web banners) and print materials (flyers, brochures, presentations).

• Visualizations that highlight an understanding of branding principles, typography, layout, and color theory in practice.

• Examples of how designs have supported specific marketing campaigns or business objectives, illustrating an impact-driven approach.

• Evidence of iterative design processes, such as revisions based on feedback or problem-solving solutions. Process Documentation:

• Ability to articulate the design process from brief to final delivery, including stages of concept development, iteration, and finalization.

• Understanding of workflow management for creative projects, including task prioritization and deadline adherence.

• Familiarity with ensuring brand consistency and quality control throughout the design production lifecycle.

📝 Enhancement Note: This section emphasizes the practical application of design skills in an operational context, focusing on the portfolio as a tool to demonstrate process adherence, problem-solving, and the ability to deliver impactful, on-brand visual assets that support business goals.

💵 Compensation & Benefits

Salary Range: ₦250,000 per month.

Benefits:

• Health Insurance: Comprehensive medical coverage for employees.

• Paid Time Off: Generous annual leave and public holiday entitlements.

• Professional Development: Opportunities for training and skill enhancement in design software and marketing trends.

• Team Environment: A collaborative and supportive work atmosphere within the Sales and Marketing department.

• Career Growth: Potential for advancement within Land Republic based on performance and contribution.

Working Hours:

• Standard full-time working hours, typically 40 hours per week. Flexibility may be required during peak campaign periods or for urgent design requests.

📝 Enhancement Note: The salary is explicitly stated. Benefits are inferred based on standard offerings for full-time positions in Nigeria, tailored to what might appeal to a creative professional in a marketing department. Working hours are standard, with a note on potential flexibility common in marketing roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Development & Sales. Land Republic operates within the dynamic Nigerian real estate market, focusing on land acquisition, development, and sales. This industry requires visually appealing marketing to convey value, trust, and aspiration.

Company Size: Land Republic is likely a growing company, indicated by the need for dedicated roles like Graphic Designer within Sales and Marketing. Its size suggests opportunities for direct impact and visibility.

Founded: While the founding date isn't explicitly provided, Land Republic is positioned as an active player in the real estate sector, implying established operations and a forward-looking strategy.

Team Structure:

• The Graphic Designer will be part of the Sales and Marketing Department, reporting directly to the Head of Sales and Marketing.

• This department likely includes roles such as Brand Manager, Content Creator, and Sales Executives, fostering a collaborative environment focused on GTM initiatives.

• Cross-functional collaboration will extend to sales teams, project managers, and potentially legal/compliance departments for asset approvals. Methodology:

• Data-Informed Design: While creativity is key, designs will likely be informed by market research, sales performance data, and customer demographics to ensure effectiveness.

• Campaign-Centric Workflow: Design processes will be closely aligned with marketing campaign timelines and objectives, prioritizing timely delivery of assets.

• Brand Consistency Enforcement: A rigorous approach to maintaining brand guidelines across all visual communications to build a strong, recognizable brand identity.

Company Website: www.landrepublic.co

📝 Enhancement Note: The company context is derived from its industry (Real Estate) and the nature of the role (Graphic Designer for Sales & Marketing). This informs the operational needs—visuals that sell, build trust, and maintain brand integrity in a competitive market.

📈 Career & Growth Analysis

Operations Career Level: This role represents an entry to mid-level position within the operations of the Sales and Marketing department. It requires foundational design skills combined with the ability to execute marketing collateral independently and contribute to campaign visuals.

Reporting Structure: The Graphic Designer reports to the Head of Sales and Marketing, indicating a direct line of communication and accountability within the core GTM function. This provides visibility to leadership and an understanding of strategic marketing goals.

Operations Impact: The Graphic Designer's work directly impacts Land Republic's brand perception, marketing campaign effectiveness, and sales enablement. High-quality visuals can drive lead generation, enhance customer engagement, and differentiate Land Republic in the competitive real estate market.

Growth Opportunities:

• Specialization: Opportunity to specialize in specific areas of design, such as digital marketing design, branding, or motion graphics, based on project needs and personal development.

• Skill Expansion: Learning new design software, tools, and techniques relevant to evolving marketing and design trends.

• Leadership Potential: With demonstrated success and expanded responsibilities, potential to move into a Senior Graphic Designer role or lead design projects within marketing campaigns.

• Cross-functional Exposure: Gaining deeper understanding of sales strategies, marketing campaign planning, and brand management through close collaboration.

📝 Enhancement Note: The career analysis focuses on how this design role functions as an operational component of the sales and marketing engine, highlighting its impact and potential for growth within the GTM framework.

🌐 Work Environment

Office Type: Land Republic likely operates from a professional office environment in Lekki, Lagos, designed to support collaborative teamwork and focused individual work.

Office Location(s): Lekki, Lagos, Nigeria. This is a bustling commercial hub, offering accessibility and a vibrant business atmosphere.

Workspace Context:

• Collaborative Atmosphere: The workspace will likely encourage interaction with marketing, sales, and brand teams to foster idea exchange and ensure design alignment with campaign objectives.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially project management tools to streamline workflows.

• Team Interaction: Regular meetings and brainstorming sessions with the Head of Sales and Marketing, Brand Manager, and Content Creator to discuss project requirements and provide creative input.

Work Schedule: A standard 40-hour work week is expected, with potential for occasional extended hours to meet critical project deadlines or support urgent marketing needs. This schedule allows for consistent engagement with ongoing campaigns and team collaboration.

📝 Enhancement Note: The work environment is described to reflect a typical professional setting in Lagos for a design role supporting sales and marketing, emphasizing collaboration and the tools necessary for creative output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and design capabilities.

• Portfolio Presentation & Technical Interview: Candidates will be asked to present their portfolio, discuss their design process, and potentially complete a design challenge or skills test focusing on creating marketing collateral relevant to the real estate industry.

• Team Fit Interview: Meeting with the Head of Sales and Marketing and potentially other team members to evaluate communication skills, cultural fit, and ability to collaborate within the sales and marketing department.

• Final Interview: Discussion of role expectations, career aspirations, and final confirmation of suitability.

Portfolio Review Tips:

• Showcase Relevance: Prioritize projects that demonstrate experience in creating marketing materials for similar industries (real estate, B2C sales) or that highlight skills in digital and print design.

• Highlight Process: For each project, briefly explain the brief, your design approach, the tools used, challenges overcome, and the final outcome or impact.

• Demonstrate Versatility: Include a range of work that showcases your ability to adapt to different brand styles and project types.

• Quality Over Quantity: Select your strongest pieces that best represent your skills and creative potential. Ensure all work is high-resolution and well-presented.

• Tell a Story: Use your portfolio to narrate your journey as a designer and your ability to solve problems visually.

Challenge Preparation:

• Be prepared to create a design concept for a specific marketing campaign (e.g., a new property launch, a seasonal promotion) within a given timeframe.

• Focus on demonstrating your understanding of the target audience, brand messaging, and effective visual communication for real estate.

• Practice articulating your design choices and justifying your creative decisions clearly and concisely.

📝 Enhancement Note: The application process and portfolio review tips are tailored to a graphic design role supporting sales and marketing, emphasizing the need to showcase practical skills, process understanding, and an ability to create visually impactful assets for the real estate industry.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Photoshop: For raster image editing, photo manipulation, and digital art creation.

• Adobe Illustrator: For vector graphics, logo design, icons, and complex illustrations.

• Adobe InDesign: For layout design, pageation, and creating print-ready documents such as brochures, flyers, and presentations.

Supporting Tools:

• Graphic Design Principles: Strong command of typography, color theory, composition, and layout.

• Brand Guideline Adherence: Ability to consistently apply established brand elements and styles.

• File Management: Organized approach to saving, naming, and retrieving design files.

Analytics & Reporting (Indirectly Related):

• While not directly using analytics tools, the designer must understand how visual content performs on platforms like social media and websites to inform future designs. CRM & Automation (Indirectly Related):

• Familiarity with how designs are integrated into marketing automation platforms or CRM systems for email campaigns or sales collateral distribution.

📝 Enhancement Note: This section lists the core design software expected for a graphic designer and highlights the understanding of design principles as crucial "tools" for operational effectiveness in creating marketing assets.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and unique visual solutions that capture attention and effectively communicate brand messages.

• Quality & Precision: A commitment to producing polished, error-free designs that reflect Land Republic's professionalism and attention to detail.

• Collaboration & Communication: Valuing teamwork and open dialogue with marketing and sales teams to ensure design alignment and project success.

• Efficiency & Timeliness: Prioritizing the timely delivery of high-quality design assets to support ongoing marketing campaigns and sales efforts.

• Brand Advocacy: Acting as a guardian of the brand's visual identity, ensuring consistency and integrity across all platforms.

Collaboration Style:

• Integrated Teamwork: Working closely with the Head of Sales and Marketing, Brand Manager, and Content Creator in a highly collaborative manner to brainstorm ideas, receive briefs, and provide design input.

• Feedback-Driven Iteration: Openness to constructive criticism and a process of iterative design based on feedback to achieve optimal results for marketing campaigns.

• Knowledge Sharing: Actively participating in team discussions, sharing design insights, and learning from colleagues to foster continuous improvement within the department.

📝 Enhancement Note: The team culture and values are framed around operational excellence in a creative context, emphasizing collaboration, quality, and efficiency, which are critical for a design role supporting a sales and marketing department.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: The primary challenge will be to produce innovative and engaging designs while strictly adhering to Land Republic's brand guidelines and the specific requirements of sales and marketing campaigns.

• Managing Multiple Project Demands: Juggling various design requests from different stakeholders, each with its own deadlines and priorities, requires robust time management and prioritization skills.

• Adapting to Evolving Marketing Trends: Staying current with rapidly changing digital design trends, social media platform updates, and marketing technologies to ensure visuals remain relevant and effective.

• Translating Complex Information into Visuals: Simplifying technical or sales-related information (e.g., property details, market data) into easily understandable and visually appealing graphics.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and technologies.

• Marketing Campaign Strategy Exposure: Learning how design contributes to overall marketing strategy and campaign success through close collaboration with the marketing team.

• Branding and Visual Identity Development: Gaining experience in building and evolving a brand's visual language, potentially contributing to brand guideline updates.

• Industry Best Practices: Staying updated on design trends specific to the real estate industry and digital marketing through professional development resources.

📝 Enhancement Note: Challenges and growth opportunities are tailored to a graphic designer role within a sales and marketing department, focusing on the intersection of creative execution, brand management, and marketing objectives.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic that aims to drive engagement for a real estate listing. What are the key elements you consider?" (Preparation: Focus on user engagement, CTA, platform best practices, Land Republic's brand.)

• "How do you ensure brand consistency across various marketing materials, from a digital ad to a printed brochure?" (Preparation: Discuss brand guideline adherence, asset management, and communication with stakeholders.)

• "Walk us through a project where you had to revise your design based on feedback. How did you handle the feedback and what was the outcome?" (Preparation: Prepare a specific portfolio example demonstrating adaptability and client/stakeholder management.) Company & Culture Questions:

• "What interests you about Land Republic and the real estate industry, and how do you see your design skills contributing to our success?" (Preparation: Research Land Republic's current marketing, brand, and recent projects. Connect your skills to their business goals.)

• "How do you typically collaborate with marketing and sales teams on campaign projects?" (Preparation: Highlight your teamwork, communication style, and ability to translate marketing needs into design solutions.)

• "How do you stay updated on design trends, and how do you decide which trends are appropriate for a brand like Land Republic?" (Preparation: Mention specific sources, how you evaluate trend relevance, and your commitment to professional development.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem you solved, your design process, the tools used, and the results or impact.

• Highlight Relevance: Emphasize projects that showcase your ability to create impactful marketing collateral for sales and promotional purposes, especially within or similar to the real estate sector.

• Demonstrate Technical Proficiency: Be ready to discuss your software expertise and how you leverage specific tools to achieve desired visual outcomes.

• Showcase Brand Understanding: Explain how you've applied or adapted to brand guidelines in your work.

• Be Concise and Engaging: Present your work with enthusiasm and clarity, allowing time for questions and discussion.

📝 Enhancement Note: Interview preparation advice is designed to help candidates demonstrate not only their design skills but also their understanding of the operational context within sales and marketing, emphasizing strategic thinking and brand alignment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Land Republic careers portal.

• Curate Your Portfolio: Select and organize your strongest design projects, prioritizing those that demonstrate experience with marketing collateral, digital and print media, and ideally, the real estate industry. Ensure your portfolio is easily accessible (e.g., online link) and clearly showcases your skills in typography, branding, and layout.

• Tailor Your Resume: Highlight your 2+ years of relevant experience and specific proficiencies in Adobe Photoshop, Illustrator, and InDesign. Use keywords from the job description, such as "digital marketing," "print materials," "brand consistency," and "visual communication." Quantify achievements where possible.

• Prepare for a Design Challenge: Anticipate a task that may require you to create a design concept for a specific marketing scenario (e.g., a property advertisement). Practice articulating your creative process and design rationale.

• Research Land Republic: Familiarize yourself with Land Republic's current branding, marketing campaigns, and the real estate market in Nigeria. Understand their target audience and value proposition to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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