Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Lake of the Torches Resort & Casino

Location: Lac Du Flambeau, WI, US

Job Type: Regular Full-Time

Category: Marketing Operations & Creative Services

Date Posted: 2026-05-12T18:07:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Execute creative assets across print, digital, and motion graphics for marketing and guest-facing channels.

• Support visual conceptualization and execution for promotions, events, and brand campaigns within the hospitality and gaming industry.

• Maintain brand consistency and ensure alignment with campaign goals across all creative materials.

• Collaborate effectively with internal marketing teams, creative leadership, and external vendors to deliver high-quality design solutions.

• Manage personal design workload and project timelines to meet deadlines in a fast-paced casino environment.

📝 Enhancement Note: This role is specifically tailored for a Graphic Designer supporting a resort and casino environment. The focus is on executing creative projects that drive guest engagement and promote various offerings, including gaming, entertainment, and food & beverage. The "operations" aspect here relates to the systematic creation and delivery of marketing collateral and visual assets, ensuring brand consistency and supporting promotional calendars.

📈 Primary Responsibilities

• Develop and execute creative assets for a variety of media, including digital signage, direct mail, advertising, menus, flyers, newsletters, and promotional collateral.

• Assist in conceptualizing and developing visual themes for marketing promotions, special events, and overarching brand campaigns.

• Plan and manage individual design project timelines and workflows to ensure timely delivery of assets.

• Create and support motion graphics and slot display visuals for ongoing promotions and special events.

• Uphold and enforce brand guidelines to ensure consistency across all visual communications and marketing materials.

• Collaborate with copywriters, marketing leadership, and other internal stakeholders to ensure cohesive messaging and visual alignment.

• Liaise with external agencies, printers, and production vendors to guarantee accuracy, consistency, and quality of deliverables.

• Organize and maintain a comprehensive library of photo and video assets for marketing and promotional use.

• Participate in on-property marketing events and promotional activities as required to support campaign execution.

• Perform additional duties as assigned to support the marketing department's objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management within a deadline-driven, customer-facing environment. Emphasis on collaboration with both internal teams and external vendors is crucial for successful asset delivery, a common operational requirement in marketing departments.

🎓 Skills & Qualifications

Education:

• High school diploma or equivalent required.

Experience:

• Minimum of 2-3 years of professional graphic design experience, with a portfolio demonstrating strong design execution and campaign support.

• Proven experience producing both print and digital assets.

• Familiarity with motion graphics is a plus.

• Prior experience working with external vendors, printers, or production teams is preferred.

Required Skills:

• Proficiency in Adobe Creative Cloud Suite: Photoshop, Illustrator, InDesign.

• Strong understanding of visual design principles, typography, color theory, and layout.

• Ability to translate marketing objectives into compelling visual solutions.

• Excellent communication, collaboration, and organizational skills.

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• Proficiency with Mac-based design environments and modern creative workflows.

• Keen attention to detail and accuracy in all design work.

Preferred Skills:

• Proficiency in Adobe After Effects and Premiere Pro for motion graphics and video editing.

• Experience with digital signage content creation.

• Understanding of casino marketing and promotional strategies.

• Familiarity with project management tools and methodologies.

• Ability to maintain a professional demeanor in potentially stressful situations.

📝 Enhancement Note: The experience and skills requirements emphasize core graphic design competencies coupled with specific software proficiencies (Adobe Creative Cloud) and industry-relevant experience (hospitality, gaming). The "operations" aspect is reflected in the need for project management, deadline adherence, and vendor collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2-3 years of professional graphic design work.

• Demonstrations of successful execution of creative assets across various media (print, digital, motion).

• Case studies or examples highlighting contributions to marketing campaigns, promotions, or brand initiatives.

• Evidence of maintaining brand consistency and adhering to design standards.

Process Documentation:

• While formal process documentation is not explicitly required, the portfolio should implicitly demonstrate an understanding of design workflows, from concept to final delivery.

• Applicants should be prepared to discuss their personal design process, including how they manage feedback, revisions, and project timelines.

• Examples of how they have ensured brand consistency and accuracy in past projects will be valuable.

📝 Enhancement Note: For a creative role like this, the "portfolio" serves as the primary "process and systems" demonstration. It's the tangible output of their design process. The emphasis is on showcasing their ability to execute, manage their work, and integrate with broader marketing efforts, which are key operational considerations for creative production.

💵 Compensation & Benefits

Salary Range:

While a specific salary range is not provided, based on industry standards for a Graphic Designer with 2-5 years of experience in a resort and casino setting in Wisconsin, a competitive annual salary would typically range from $45,000 to $65,000. This estimate considers the cost of living in Lac du Flambeau, WI, and the specialized nature of the hospitality and gaming industry.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Retirement savings plan options (e.g., 401(k) with potential company match).

• Employee discounts on resort amenities, dining, and entertainment.

• Opportunities for professional development and training.

Working Hours:

• This is a Regular Full-Time position, typically requiring 40 hours per week.

• The role is on-site, and work may require flexibility outside standard business hours, including weekends and holidays, to support events and time-sensitive needs.

📝 Enhancement Note: The salary estimation is based on general U.S. market data for Graphic Designers with the specified experience level and location. Benefits are standard for full-time roles in the hospitality sector. The working hours highlight the operational reality of event-driven industries requiring flexible scheduling.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Entertainment, Gaming

Company Size: The Lake of the Torches Resort & Casino is a significant regional employer. While an exact employee count isn't provided, resort and casino operations typically involve hundreds of employees across various departments. This size suggests a structured environment with established marketing and operational teams.

Founded: Lake of the Torches Resort & Casino has a history tied to the Lac Courte Oreilles Band of Lake Superior Chippewa Indians, indicating a unique cultural heritage and community focus within its operational framework.

Team Structure:

• The Graphic Designer will be part of the Marketing department, reporting to the Integrated Marketing Manager and Director of Marketing.

• They will work closely with a Senior Graphic Designer, indicating a tiered creative structure.

Methodology:

• The marketing team likely employs a campaign-driven approach, requiring systematic planning and execution of promotional materials.

• Emphasis on brand consistency and alignment with operational goals (e.g., driving traffic, increasing revenue for specific departments like gaming or F&B).

• Data-driven insights may inform campaign creative, requiring designers to understand target audiences and promotional objectives.

Company Website: https://www.lakeofthetorches.com/

📝 Enhancement Note: Understanding the company's industry (gaming/hospitality) and its cultural context is vital for a designer. The operations are geared towards guest experience and revenue generation, meaning marketing assets must be impactful and aligned with these goals. The team structure suggests clear reporting lines and opportunities for mentorship.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level Graphic Designer. It requires foundational design skills and professional experience, focusing on the execution of creative tasks under guidance. It's a hands-on role within the marketing operations framework.

Reporting Structure: The Graphic Designer reports to the Integrated Marketing Manager and Director of Marketing, with direct guidance from the Senior Graphic Designer. This structure provides clear direction and mentorship, essential for developing operational efficiency in design.

Operations Impact: The Graphic Designer's work directly impacts the visual appeal and communication effectiveness of marketing campaigns. High-quality, on-brand creative assets are crucial for attracting and retaining guests, driving engagement with promotions, and ultimately contributing to revenue generation across all operational departments of the resort and casino.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in Adobe Creative Cloud, particularly in motion graphics (After Effects, Premiere Pro), and potentially explore new design technologies and trends relevant to the gaming and hospitality sectors.

• Specialization: Potential to specialize in specific areas like digital advertising creative, on-property signage, or event branding within the resort.

• Leadership Path: Progression to a Senior Graphic Designer role, taking on more complex projects, providing mentorship to junior designers, and potentially leading creative aspects of larger campaigns.

• Cross-functional Exposure: Gaining broader marketing experience by working on diverse campaigns that span gaming, F&B, entertainment, and hotel operations.

📝 Enhancement Note: The growth path emphasizes expanding technical skills and gaining experience within the specific operational context of a resort and casino, which can lead to specialized roles or more senior creative positions.

🌐 Work Environment

Office Type: This is an on-property role, meaning the Graphic Designer will work from an office space located within the Lake of the Torches Resort & Casino premises. This allows for close collaboration with marketing leadership and other departments.

Office Location(s): Lac Du Flambeau, WI. The workspace is integrated within the resort's operational hub, providing direct exposure to the environment they are marketing for.

Workspace Context:

• The work environment is likely dynamic and fast-paced, typical of the casino and hospitality industry.

• Close proximity to marketing leadership and the Senior Graphic Designer facilitates regular communication and feedback loops, crucial for efficient workflow.

• Access to necessary design hardware (Mac-based systems) and software is expected.

Work Schedule:

• Standard full-time hours are expected, but the role requires flexibility to support time-sensitive needs, events, and promotions, which may include evenings, weekends, and holidays. This adaptability is a key operational requirement in the service industry.

📝 Enhancement Note: The on-site nature of the role is critical. It implies direct immersion in the brand and operational environment, facilitating better creative output and immediate collaboration. The flexibility in schedule is a common operational demand in hospitality.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and design style.

• Portfolio Review & Discussion: Candidates will likely present their portfolio, discussing specific projects, design process, problem-solving approaches, and how they achieved campaign objectives. Emphasis will be placed on execution accuracy and brand consistency.

• Skills Assessment/Creative Challenge: A practical design exercise may be given to evaluate technical skills, speed, and ability to interpret a brief within a set timeframe. This is a common operational test for design roles.

• Interviews with Marketing Leadership: Meetings with the Integrated Marketing Manager and Director of Marketing to assess cultural fit, communication skills, understanding of the brand, and strategic thinking related to marketing objectives.

• Final Assessment: Evaluation based on portfolio quality, creative challenge performance, interview responses, and overall fit with the team and company culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills and experience relevant to hospitality, gaming, or promotional design.

• Showcase Process: For each project, briefly explain the brief, your creative process, the tools used, challenges faced, and the measurable impact or outcome.

• Highlight Brand Consistency: Demonstrate your ability to adhere to brand guidelines and maintain consistency across different deliverables.

• Include Variety: Showcase a mix of print and digital work, and if applicable, examples of motion graphics or slot display designs.

• Be Prepared to Discuss: Anticipate questions about your design choices, your approach to feedback, and how you manage project timelines.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Lake of the Torches Resort & Casino's current marketing materials, promotions, and overall brand aesthetic.

• Practice Timed Design: Simulate the conditions of a creative challenge by setting a timer and working through a mock brief.

• Focus on Clarity and Execution: For any challenge, prioritize clear communication of the message and precise execution of design elements over overly complex concepts.

• Think Operationally: Consider how your design would be implemented across various channels and its effectiveness in driving desired guest actions.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking, common in operational roles where execution and impact are key. The portfolio and challenge are critical for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite:

  • Photoshop: Essential for image editing, manipulation, and digital asset creation.
  • Illustrator: Crucial for vector graphics, logos, icons, and layout elements.
  • InDesign: The primary tool for page layout and professional print design (brochures, flyers, menus, direct mail).

• Mac-based Design Environment: The company utilizes Mac operating systems for its design workstations.

Analytics & Reporting:

CRM & Automation:

Preferred/Plus Tools:

• Adobe After Effects: For creating motion graphics, animations, and visual effects for digital ads, social media, and on-property displays.

• Adobe Premiere Pro: For basic video editing and incorporating graphics into video content.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and Mac OS highlights the core technical requirements. Proficiency in these tools is fundamental to the operational execution of design tasks. The inclusion of After Effects and Premiere Pro points towards an increasing need for dynamic visual content.

👥 Team Culture & Values

Operations Values:

• Professionalism: Maintaining a high standard of conduct and delivering work with accuracy and reliability.

• Collaboration: Working effectively with teammates, leadership, and external partners to achieve shared goals.

• Respect: Valuing diverse perspectives and fostering a positive working environment for all colleagues and guests.

• Efficiency: A focus on executing tasks effectively and meeting deadlines to support the operational flow of marketing campaigns and resort activities.

• Brand Stewardship: A commitment to upholding and enhancing the visual identity of Lake of the Torches Resort & Casino.

Collaboration Style:

• The team values a collaborative approach where designers work closely with marketing managers, copywriters, and senior creative staff.

• Open communication and constructive feedback are encouraged to ensure that creative output aligns with strategic objectives and operational needs.

• The environment likely promotes teamwork to meet the demands of a fast-paced hospitality and gaming operation.

📝 Enhancement Note: The values emphasize the operational requirements of a service-oriented business: professionalism, collaboration, and efficiency. These are critical for smooth functioning and guest satisfaction.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Juggling numerous design requests from different departments (gaming, F&B, entertainment) with competing deadlines. This requires strong organizational and time management skills, key operational competencies.

• Adapting to Brand Evolution: Keeping up with evolving brand guidelines and marketing strategies in the dynamic casino industry.

• Working Under Pressure: Meeting tight deadlines for promotions and events in a high-stakes, fast-paced environment.

• Translating Marketing Objectives: Effectively translating diverse marketing goals into compelling visual narratives that resonate with the target audience.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to enhance skills in motion graphics (After Effects, Premiere Pro) or explore new design software and techniques.

• Industry Exposure: Gaining deeper insights into the operational and marketing strategies of the gaming and hospitality sectors.

• Mentorship: Learning from the Senior Graphic Designer and Marketing leadership, gaining practical experience in campaign development and execution.

• Portfolio Development: Continuously building a strong portfolio with impactful projects that showcase growth and versatility.

📝 Enhancement Note: The challenges highlight the operational demands of the role, particularly the need for agility and resilience. Growth opportunities focus on skill enhancement and leveraging the unique industry context for career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure all deliverables were met?" (Assesses organizational and time management skills relevant to operations.)

• "How do you ensure brand consistency across a wide range of marketing materials for different departments within an organization like a resort and casino?" (Tests understanding of brand stewardship and operational execution.)

Company & Culture Questions:

• "What interests you about working for Lake of the Torches Resort & Casino specifically, and how do you see your design skills contributing to our brand and guest experience?" (Assesses motivation and alignment with the company's operational context.)

• "Describe your experience working with external vendors like printers or agencies. What is your approach to ensuring successful collaboration and quality control?" (Probes experience with operational vendor management.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the challenge, your solution, and the outcome. Focus on how your design solved a marketing problem or achieved an objective.

• Highlight Process: Be ready to explain your thought process, design decisions, and any challenges you overcame.

• Quantify Impact (if possible): If you have any metrics or data showing the success of your designs (e.g., increased engagement, successful promotion turnout), be prepared to share them.

• Tailor to the Role: Emphasize projects that demonstrate experience with print collateral, digital assets, and ideally, any work related to hospitality or entertainment.

📝 Enhancement Note: Interview preparation advice focuses on demonstrating operational aptitude—project management, adherence to standards, and effective collaboration—alongside creative talent.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the ADP application portal.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and experience with print and digital collateral. If you have motion graphics, highlight those as well.

• Resume Optimization: Tailor your resume to highlight 2-3 years of professional graphic design experience, specifically mentioning any relevant experience in hospitality, gaming, or agency settings. Use keywords from the job description such as "Adobe Creative Cloud," "brand consistency," "print and digital assets," and "project management."

• Interview Preparation: Practice discussing your design process, your approach to brand consistency, and how you handle project management and deadlines. Be ready to present your portfolio and discuss specific projects in detail.

• Company Research: Familiarize yourself with Lake of the Torches Resort & Casino's brand, current marketing efforts, and the resort's offerings to demonstrate your understanding of their operational context and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.