Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: John Gore Organization

Location: New York, NY, United States

Job Type: Part time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-12T00:00:00

Experience Level: 0-2 years

Remote Status: Hybrid (4 days in office)

🚀 Role Summary

• This role focuses on the creation and execution of marketing collateral to support Go-To-Market (GTM) strategies for touring Broadway productions across North America.

• The Graphic Designer will be instrumental in translating campaign objectives into visually compelling digital and print assets that resonate with target audiences.

• Collaboration with regional marketing teams and production stakeholders is key to ensuring brand consistency and maximizing the impact of marketing initiatives.

• The position requires a strong understanding of design fundamentals, including layout, typography, and color theory, applied within the context of performance marketing and brand storytelling.

📝 Enhancement Note: While this role is for a Graphic Designer, its function within the John Gore Organization's Marketing division, supporting regional marketing campaigns for touring Broadway productions, positions it within the broader scope of Marketing Operations or Creative Operations. The emphasis on creating assets for marketing plans and collaborating with regional teams highlights its operational function in executing GTM strategies.

📈 Primary Responsibilities

• Conceptualize, design, and code marketing collateral, including responsive and accessible emails, digital display ads, print materials, outdoor advertisements, and social media graphics.

• Ensure a harmonious balance between the artistic integrity of show key artwork and the specific branding requirements of local markets and regional marketing teams.

• Receive and implement feedback from the Director of Creative, Senior Graphic Designer, regional marketing teams, and production stakeholders to refine and finalize creative assets.

• Proactively manage and prioritize workload to ensure timely completion of projects from initial concept through to final delivery, adhering to strict deadlines.

• Collaborate effectively with regional marketing teams to provide necessary creative assets and support for their local marketing initiatives and campaign execution.

• Assist in basic video editing and motion graphics tasks, contributing to dynamic multimedia marketing content.

• Organize and maintain project files, layers, and assets in a clear, future-proof manner, facilitating efficient collaboration and reuse by self and other team members.

📝 Enhancement Note: The responsibilities emphasize the operational execution of marketing campaigns by creating standardized yet adaptable creative assets. The mention of "future-proofing" and organizing work for others highlights an operational focus on efficiency and scalability within the creative process.

🎓 Skills & Qualifications

Education:

• Undergraduate or associate’s degree in graphic design is preferred. Experience:

• Graphic design work experience (freelance, full-time, part-time, or internship) is required.

• 0-2 years of experience is anticipated based on the "0-2" experience level classification. Required Skills:

• Proficiency in the Adobe Creative Suite, with a strong command of InDesign, Photoshop, and Illustrator.

• Foundational knowledge of HTML coding for email and web, including experience coding emails and websites.

• Basic understanding of web and mobile responsive design principles and concepts.

• Solid grasp of graphic design fundamentals, including layouts, typography, composition, and color theory.

• Strong visual aesthetic sense and ability to create compelling design work.

• Excellent writing, editing, and proofreading skills for clear communication and asset creation.

• Demonstrates accuracy, thoroughness, and meticulous attention to detail in all work.

• Ability to effectively present information and design concepts to national and regional marketing teams.

• Critical thinking skills to resolve conflicts and balance competing priorities between production aesthetics and local brand identities.

• Ability to solve layout and information design challenges within specified deliverable constraints.

• Commitment to creating accessible assets for audiences with diverse physical and cognitive abilities. Preferred Skills:

• Knowledge of HTML5, JavaScript, WordPress, and CSS.

• Experience with motion graphics and video editing, specifically proficiency in After Effects and Premiere Pro.

📝 Enhancement Note: The emphasis on HTML coding, responsive design, and accessibility highlights the operational aspect of creating digital marketing assets that must function across various platforms and user needs, aligning with GTM operational requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling portfolio showcasing a range of graphic design work is mandatory, demonstrating the candidate's ability to create attractive and functional assets.

• The portfolio should include examples of email design, digital display ads, print collateral, and social media graphics, illustrating versatility.

• Projects demonstrating an understanding of responsive design principles and basic HTML coding for web/email applications are highly valued.

• The portfolio should highlight the candidate's ability to balance aesthetic appeal with functional requirements, especially in digital marketing contexts.

• Showcase examples where brand identity and show-specific artwork were effectively integrated. Process Documentation:

• While not explicitly stated as a deliverable, the ability to organize and future-proof work (files, layers, projects) implies a need for systematic process management and documentation of creative workflows.

• Candidates should be prepared to discuss their personal workflow for managing projects from concept to completion, demonstrating an organized approach to design execution.

• The expectation to "receive feedback and make necessary changes" suggests a cyclical design process that requires clear communication and iterative adjustments.

📝 Enhancement Note: The requirement for a "compelling portfolio of graphic design work" is standard for design roles. For this position, it's enhanced to specifically request examples that demonstrate proficiency in digital marketing asset creation, responsive design, and the ability to integrate brand guidelines, which are critical for marketing operations.

💵 Compensation & Benefits

Salary Range:

• The stated hourly rate is $26.50 USD.

• This rate translates to an estimated annual salary of $55,120 USD (assuming a 40-hour work week, as per ai_working_hours). Benefits:

• As a part-time role, specific benefits may vary. However, typical benefits for part-time employees in similar organizations can include:

  • Paid time off (accrued based on hours worked).

  • Potential for participation in company-wide events and employee discounts on Broadway tickets.

  • Access to professional development resources and training opportunities.

  • Opportunities for networking within the theatre and entertainment industry.

  • While not explicitly listed, a part-time role may not include comprehensive health insurance, retirement plans, or other extensive benefits often associated with full-time positions. Working Hours:

• This is a part-time position, with an estimated 40 hours per week.

• The role is described as hybrid, requiring 4 days in the office and 1 day remote.

📝 Enhancement Note: The salary is explicitly stated as $26.50/hour. The annual estimate is based on the provided ai_working_hours of 40, which is typical for a full-time equivalent, but it's important to note this is a part-time role. Benefits are inferred based on typical industry standards for part-time roles, as none were provided.

🎯 Team & Company Context

🏢 Company Culture

Industry: Live Touring Theatre & Entertainment Marketing. The John Gore Organization is a leader in presenting, distributing, and marketing Broadway theatre globally, with a significant presence in North America through Broadway Across America.

Company Size: The John Gore Organization is a large organization with a significant presence in the entertainment industry. While specific employee numbers for the entire organization aren't provided, its description as a "leading presenter, distributor, and marketer of Broadway theatre worldwide" and its ownership of multiple historic theaters suggests a robust operational structure.

Founded: The organization operates under the leadership of John Gore and has established a broad network of operations across North America and internationally. The company's history is rooted in bringing Broadway productions to diverse markets.

Team Structure:

• The Graphic Designer will be part of the in-house Marketing division's creative team.

• This team is responsible for developing marketing collateral for regional marketing campaigns.

• The role involves collaboration with a Director of Creative and a Senior Graphic Designer, indicating a hierarchical structure within the creative function.

• Cross-functional collaboration is expected with regional marketing teams across 25+ cities and production teams. Methodology:

• The team's methodology focuses on creating assets that balance the aesthetic of specific shows with the branding needs of local markets.

• Emphasis is placed on responsive and accessible design for digital marketing.

• A collaborative approach is adopted, incorporating feedback from various stakeholders to refine creative output.

• Processes are designed to support marketing and advertising plans for hundreds of performances annually.

Company Website: https://www.johngore.com/

📝 Enhancement Note: The company context highlights a large, established organization within the entertainment industry. The operations of this company involve complex logistics for touring productions, making the creative operations role crucial for consistent and effective GTM execution across numerous markets.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior position (0-2 years experience) within the creative operations function. It provides foundational experience in marketing collateral design for a large-scale entertainment organization.

Reporting Structure: The Graphic Designer will report to the Director of Creative and/or the Senior Graphic Designer within the Marketing division. They will also collaborate closely with members of regional marketing teams.

Operations Impact: The Graphic Designer's work directly impacts the success of marketing and advertising plans by creating engaging visual assets that drive ticket sales and build brand awareness for Broadway productions in numerous markets. Their output is a critical component of the Go-To-Market strategy execution.

Growth Opportunities:

• Skill Development: Opportunity to deepen proficiency in Adobe Creative Suite, HTML coding, and potentially explore motion graphics and video editing. Gaining experience in responsive and accessible design for a wide range of marketing channels.

• Industry Exposure: Exposure to the dynamic world of touring Broadway, understanding the nuances of marketing live entertainment across different regional markets.

• Career Progression: Potential to advance to a Senior Graphic Designer role, or move into specialized areas like digital marketing design, UI/UX design within the company, or even marketing project management roles within operations.

• Networking: Building connections with marketing professionals across various regions and within the broader entertainment industry.

📝 Enhancement Note: The growth opportunities are framed within the context of creative operations, emphasizing skill development directly applicable to marketing execution and potential career paths within the GTM function of a large entertainment enterprise.

🌐 Work Environment

Office Type: Hybrid work environment, requiring 4 days per week in an office setting and allowing 1 day remote. This suggests a structured approach to in-office collaboration while offering some flexibility.

Office Location(s): The primary location mentioned is New York, NY. Other listed locations (Seattle, WA; Salt Lake City, UT) may represent other operational hubs or potential for remote work in those regions, though the primary role is New York-based.

Workspace Context:

• The office environment is expected to be collaborative, given the hybrid model and the need for direct interaction with the creative team and potentially other marketing personnel.

• Access to standard office equipment, computers, and design software (Adobe Creative Suite) is assumed.

• Opportunities for direct interaction with team members and supervisors will be frequent due to the in-office requirement, facilitating feedback and knowledge transfer.

Work Schedule: The role is part-time, with an estimated 40 hours per week. The specific daily schedule within the 4-day in-office requirement would likely be standard business hours, but flexibility might exist depending on project demands.

📝 Enhancement Note: The hybrid nature (4 days in-office) is a key aspect of the work environment, indicating a preference for in-person collaboration for creative tasks and team synergy, which is common in operations roles that require significant cross-functional interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative output.

• First Interview: Likely with the Director of Creative or Senior Graphic Designer to discuss design philosophy, experience, and technical skills (Adobe Suite, HTML). This stage will heavily involve a review of the candidate's portfolio.

• Skills Assessment/Case Study: A potential exercise or case study where candidates might be asked to create a sample asset or critique existing marketing collateral, demonstrating their understanding of brand alignment and design principles.

• Final Interview: May involve meeting with other marketing team members or stakeholders to assess cultural fit and collaborative abilities.

Portfolio Review Tips:

• Showcase Relevant Work: Prioritize examples that align with the job description, such as email designs, digital ads, social media graphics, and any print collateral. Highlight projects that demonstrate responsive design and HTML coding capabilities.

• Tell a Story: For each project, briefly explain the objective, your role, the challenges you faced, your design process, and the outcome or impact of your work. Focus on how your design contributed to marketing goals.

• Demonstrate Technical Proficiency: Ensure clear examples of your skills in InDesign, Photoshop, and Illustrator. If you have HTML/CSS or video editing experience, include relevant pieces.

• Highlight Accessibility: If possible, include examples where accessibility was a consideration in your design process.

• Organized Presentation: Present your portfolio in a clean, professional, and easily navigable format (e.g., a personal website, PDF, or Behance profile).

Challenge Preparation:

• Familiarize yourself with Broadway Across America's current marketing campaigns and visual branding.

• Be prepared to discuss how you would approach designing collateral for different types of shows (e.g., musicals, dramas, family shows).

• Practice articulating how you balance creative vision with brand guidelines and marketing objectives.

• Prepare to explain your process for receiving and implementing feedback constructively.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges is critical. Candidates should prepare to demonstrate not just aesthetic skill but also the ability to execute operational tasks within marketing campaigns, including technical proficiency in digital asset creation and understanding of brand integration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required, specifically:

  • InDesign: For layout and print design.
  • Photoshop: For image editing and digital asset creation.
  • Illustrator: For vector graphics and logo design.

• HTML Coding: For email and web design; basic proficiency required.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts metrics (e.g., click-through rates for digital ads, engagement on social media) is beneficial. Familiarity with basic analytics platforms (e.g., Google Analytics, social media insights) might be an advantage. CRM & Automation:

• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, or similar) that utilize HTML for template design would be highly relevant.

• Familiarity with content management systems (CMS) like WordPress is a plus. Additional Tools (Preferred):

• After Effects: For motion graphics and animation.

• Premiere Pro: For video editing.

• JavaScript: For more advanced web interactivity.

• CSS: For styling web content.

📝 Enhancement Note: This section highlights the core technical tools essential for the role, emphasizing Adobe Creative Suite and HTML coding. The inclusion of preferred tools like After Effects and Premiere Pro points to potential areas for growth and expanded responsibilities within creative operations.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working cooperatively in group situations, establishing and maintaining effective relationships, and offering assistance to co-workers.

• Adaptability: The ability to work around unexpected changes, modify planned actions based on new circumstances, and manage a dynamic workload with strict deadlines.

• Accuracy & Thoroughness: Demonstrating meticulous attention to detail and delivering high-quality work consistently.

• Efficiency: Organizing work, files, and project layers in a way that is understandable and reusable by others, contributing to overall team efficiency.

• User-Centric Design: Creating accessible assets for diverse audiences, reflecting a commitment to inclusivity in all marketing efforts.

Collaboration Style:

• Active Listening: Valued in receiving feedback and understanding project requirements from various stakeholders.

• Cooperative Work: Expected to function effectively both independently and as part of a team, contributing to shared project goals.

• Communication: Open to discussing and making changes based on feedback, and adapting communication style to achieve the best results.

• Cross-Functional Integration: Working closely with regional marketing teams to support their local initiatives, requiring clear communication and understanding of diverse market needs.

📝 Enhancement Note: The cultural values emphasize a blend of creative collaboration and operational efficiency, which is typical for creative roles embedded within larger marketing operations structures. The focus on adaptability and accuracy is crucial for meeting the demands of a fast-paced GTM environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Competing Priorities: Managing the diverse needs and brand identities of numerous touring productions and regional markets simultaneously.

• Meeting Strict Deadlines: The fast-paced nature of live event marketing requires consistently delivering high-quality assets under tight timelines.

• Adapting to Feedback: Effectively incorporating feedback from various stakeholders, some of whom may have differing creative visions or technical requirements.

• Maintaining Brand Consistency: Ensuring that all created assets align with both the overarching Broadway Across America brand and the specific branding of individual shows and local markets.

• Staying Current with Technology: Keeping pace with evolving digital design trends, responsive design best practices, and new creative software features.

Learning & Development Opportunities:

• Technical Skill Enhancement: Opportunity to gain deeper expertise in Adobe Creative Suite, HTML/CSS, and potentially explore animation and video editing software.

• Industry Knowledge: Learning the intricacies of marketing live theatre productions and understanding audience engagement strategies across different regions.

• Design Process Optimization: Developing skills in workflow management, file organization, and efficient project execution within a professional creative team.

• Accessibility Design: Gaining practical experience in creating inclusive marketing materials that cater to a wider audience.

• Cross-Functional Understanding: Developing a better appreciation for the needs and challenges of regional marketing teams and production management.

📝 Enhancement Note: The challenges highlight the operational complexities of the role, such as managing multiple projects and stakeholders. Growth opportunities are focused on expanding both technical creative skills and understanding the operational mechanics of marketing within the live entertainment sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to balance the core branding of a show with specific requirements from a local market. How did you approach it?" (Focus on your process, collaboration, and problem-solving.)

• "How do you ensure your digital marketing assets are accessible to all audiences?" (Demonstrate your understanding of accessibility principles in design.)

• "Walk us through your process for creating an email marketing campaign from brief to final asset." (Highlight your workflow, tool usage, and attention to detail.)

• "How do you manage your workload when faced with multiple urgent design requests from different stakeholders?" (Showcase your prioritization and time management skills.) Company & Culture Questions:

• "What excites you about working for The John Gore Organization and specifically Broadway Across America?" (Research the company's mission, recent productions, and overall impact.)

• "How do you approach receiving and implementing constructive criticism on your designs?" (Emphasize your openness to feedback and collaborative spirit.)

• "Describe a time you had to adapt your communication style to effectively collaborate with different teams or individuals." (Highlight your interpersonal and teamwork skills.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically. For each piece, briefly state the client/project, your role, the objective, the tools used, and the outcome.

• Highlight Relevance: Focus on projects that best showcase your skills in email design, digital ads, social media graphics, and any print collateral. If you have HTML/CSS experience, point to relevant web or email examples.

• Showcase Process: Be prepared to discuss your design process, from concept development to final execution, including how you incorporated feedback.

• Quantify Impact (if possible): If you have any metrics associated with your designs (e.g., increased click-through rates, engagement), be ready to share them.

• Technical Details: Be ready to discuss your proficiency with Adobe Creative Suite and your experience with HTML coding.

📝 Enhancement Note: The interview questions are designed to assess not only creative talent but also the candidate's ability to operate effectively within a structured marketing environment, manage multiple projects, and collaborate with diverse teams – key traits for success in operations-related roles.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday link: https://johngore.wd1.myworkdayjobs.com/Careers/job/New-York-NY-Mon---Th-In-Office/Graphic-Designer_R100704

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, HTML coding, and any relevant marketing collateral design, using keywords from the job description such as "responsive design," "digital display ads," and "social media graphics."

• Curate Your Portfolio: Ensure your portfolio prominently features examples of email designs, digital ads, and social media graphics. Include specific projects that demonstrate your ability to integrate brand guidelines and your understanding of web/email HTML. Prepare a brief narrative for each piece explaining your process and any measurable outcomes.

• Prepare for the Interview: Research The John Gore Organization and Broadway Across America. Practice articulating your design philosophy, your approach to collaboration, and how you handle feedback. Be ready to walk through your portfolio and discuss your technical skills.

• Understand the Role's Operational Context: Recognize that this role is integral to executing marketing strategies for touring Broadway shows. Be prepared to discuss how your design work supports broader GTM objectives and contributes to ticket sales.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.