Graphic Designer at JETSET Pilates

📍 Job Overview

Job Title: Graphic Designer

Company: JETSET Pilates Franchising

Location: Remote (with travel to Miami, FL)

Job Type: Full Time

Category: Marketing Operations / Creative Operations

Date Posted: July 31, 2026

Experience Level: 7+ Years Professional Experience

Remote Status: Remote (with occasional travel)

🚀 Role Summary

Spearhead the visual identity and creative direction for JETSET Pilates' brand campaigns, ensuring a cohesive and compelling brand narrative across all marketing channels.
Develop and maintain robust design systems and template libraries, primarily utilizing Canva, to empower a distributed franchise network in executing on-brand marketing collateral independently.
Collaborate closely with cross-functional teams, including Brand Marketing, Franchise Development, and Retail & Merchandise, to support strategic initiatives through impactful visual design.
Manage the end-to-end design process for various assets, from initial concept and ideation to production-ready files, ensuring timely delivery and adherence to brand guidelines.
Organize and maintain marketing design assets and file structures, ensuring efficient access and version control for internal teams and the franchise network.

📝 Enhancement Note: This role, while titled Graphic Designer, has significant operational components related to system building and franchise enablement, aligning it closely with aspects of Marketing Operations and Creative Operations. The emphasis on creating scalable design solutions for a franchise network points to a need for process-oriented thinking and system design.

📈 Primary Responsibilities

Ideate and develop compelling campaign aesthetics and visual storytelling in direct collaboration with the Director of Brand Marketing.
Execute the design and production of cross-channel marketing assets, managing project timelines from concept through final delivery to ensure on-schedule deployment.
Act as the primary guardian of the JETSET brand's visual integrity, ensuring consistency across all platforms and proactively identifying opportunities for brand extension.
Design engaging content for JETSET's owned marketing channels, including social media, email newsletters, website, and other key brand touchpoints.
Develop and manage a comprehensive library of Canva templates tailored for franchise partners, enabling them to independently create marketing materials that align with brand standards.
Create professional, executive-level presentation deck templates for both internal leadership and franchise-facing communications.
Design marketing collateral for Franchise Development, including paid advertising creative, flyers, one-pagers, and display ads, to support lead generation efforts.
Collaborate with the Franchise Development committee to ensure creative assets are strategically aligned with current growth objectives and target market demographics.
Design apparel and retail merchandise items, overseeing the process from initial concept to production-ready artwork, in partnership with the Merchandise team.
Maintain brand consistency across all merchandise assortments, working closely with the Retail & Merchandise team to curate cohesive product lines.
Proactively organize and maintain the marketing department's design folders, files, and digital asset management systems, ensuring robust version control and accessibility.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and operational system building. The emphasis on "content for franchise network use," "Canva template library," and "organizing design folders" points to a need for a structured, process-driven approach to creative asset management and distribution, typical of operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a closely related field.

Experience: Minimum of 7 years of professional graphic design experience, with a proven track record of developing brand-consistent visual assets.

Required Skills:

Exceptional proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
Advanced expertise in Canva, with a demonstrated ability to create and manage template libraries for use by non-designers.
Strong understanding of visual identity systems and brand stewardship principles, with the ability to translate brand guidelines into diverse creative assets.
Highly organized with proven experience in managing shared design systems, digital asset libraries, and maintaining meticulous file structures.
Ability to manage multiple concurrent design projects and production timelines effectively, ensuring accuracy and on-time delivery.
Excellent communication and interpersonal skills for effective cross-functional collaboration.
A robust portfolio showcasing a range of design work, including campaign collateral, digital assets, and template design. Preferred Skills:
Prior experience within the boutique fitness industry or a franchise business model, providing context for network enablement needs.
Familiarity with project management tools such as Asana, enabling efficient workflow tracking and task management.
Basic proficiency in motion graphics or video editing software, such as Adobe After Effects, for dynamic content creation.
Experience in designing and developing retail apparel or merchandise.

📝 Enhancement Note: The requirement for 7+ years of experience and the emphasis on building scalable design systems for a franchise network suggest a candidate who can operate with a high degree of autonomy and strategic thinking, going beyond pure creative execution to encompass operational efficiency in creative asset delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 5-7 diverse projects that demonstrate a strong understanding of brand identity and consistency across multiple applications.
Include examples of campaign creative, encompassing digital and print collateral, highlighting concept development and execution.
Feature at least one case study detailing the creation and implementation of a template library (e.g., Canva) designed to empower non-designers.
Demonstrate experience in designing for retail or merchandise, including apparel graphics if applicable.
Provide examples of organized digital asset management, illustrating file naming conventions, folder structures, and version control strategies. Process Documentation:
Detail the workflow for developing a new brand campaign, from initial brief to final asset delivery, emphasizing cross-functional input.
Outline the methodology for creating and maintaining a scalable template system, including user testing and feedback integration for franchise network adoption.
Illustrate the process for managing design requests from various departments (e.g., Franchise Development, Retail) and prioritizing them based on strategic impact.
Describe strategies for ensuring brand consistency across a distributed network, including training materials and communication protocols.

📝 Enhancement Note: Given the role's emphasis on building systems for a franchise network, the portfolio should explicitly highlight the candidate's ability to create scalable, user-friendly design solutions and their approach to operationalizing creative processes for distributed teams.

💵 Compensation & Benefits

Salary Range: $80,000 - $90,000 per year (Base Salary)

Benefits:

Competitive base salary with potential for performance-based incentives.
Comprehensive health plan with 75% employer contribution for individuals.
Additional insurance options including dental, vision, life, and pet insurance.
401(k) retirement plan with up to a 4% employer match.
Flexible fitness and wellness membership program.
Generous paid time off (PTO) and company-observed holidays.
A culture that fosters innovation, ownership, and a commitment to excellence.
Unique opportunity to build and own design systems that are critical to the growth of a rapidly scaling franchise network.

Working Hours: Standard full-time work hours, estimated at 40 hours per week, with flexibility for remote work.

📝 Enhancement Note: The salary range provided is typical for a seasoned Graphic Designer with specialized skills in system building and franchise enablement in a remote capacity within the US market. The benefits package is robust, reflecting a company that invests in employee well-being and professional development, which is often attractive to operations-focused professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Boutique Fitness Franchising. JETSET Pilates operates within the rapidly growing fitness franchise sector, focusing on modern Pilates and curated retail. This industry demands high brand visibility, consistent customer experience across locations, and strong support for franchisees.

Company Size: JETSET Pilates Franchising is a dynamic, fast-paced startup environment. While specific employee numbers aren't provided, the "franchising" aspect implies a growing network of independent studio operators managed by a central corporate team. This structure requires efficient communication and scalable operational systems.

Founded: The founding date is not specified, but the mention of "fast-growing franchise network" suggests a relatively recent or rapidly expanding operation. This entrepreneurial spirit likely permeates the company culture.

Team Structure:

The Graphic Designer reports directly to the VP of Marketing, indicating a key role within the marketing department.
The role involves close partnerships with Brand Marketing, Franchise Development, and Retail & Merchandise teams, requiring strong cross-functional collaboration.
The design function will serve as a central hub, enabling other departments and the wider franchise network with necessary creative assets and systems. Methodology:
Data-Driven Design: While not explicitly stated, a successful franchise model relies on data to inform marketing strategies and operational efficiency. The design role will likely support data-informed campaigns and asset performance.
Systems Thinking: The core of this role involves building and maintaining design systems and templates, reflecting a methodical and process-oriented approach to creative operations.
Scalability and Enablement: The focus on empowering franchisees with on-brand materials underscores a methodology geared towards scalability and enabling decentralized execution.

Company Website: https://www.jetsetpilates.com/

📝 Enhancement Note: The company's focus on franchising suggests a need for robust brand governance and standardized operational processes. The Graphic Designer's role in creating these systems is critical for the company's growth trajectory and brand integrity across its network.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-to-senior level, requiring significant experience (7+ years) and a blend of creative expertise and operational system-building skills. It's an individual contributor role with substantial impact on brand consistency and franchise enablement.

Reporting Structure: The Graphic Designer reports directly to the VP of Marketing. This provides visibility to senior leadership and an opportunity to influence marketing strategy from a visual and operational perspective. The role also requires close collaboration with other department leads.

Operations Impact: The Graphic Designer's impact is critical for operationalizing the JETSET brand. By creating scalable design systems and empowering franchisees, they directly contribute to:

Brand Consistency: Ensuring a unified brand experience across all franchise locations, which is paramount for customer trust and recognition.
Franchise Development Efficiency: Providing effective marketing collateral that aids in lead generation and franchisee recruitment.
Retail Success: Designing appealing merchandise that drives revenue and strengthens brand loyalty.
Marketing Campaign Effectiveness: Creating visually engaging assets that support marketing initiatives and drive customer engagement.

Growth Opportunities:

Specialization in Franchise Operations: Deepen expertise in building and managing creative operations for franchise networks, a niche and valuable skill set.
Lead Creative Systems: Potentially evolve into a lead role for creative operations or brand governance as the company scales.
Broader Marketing Strategy: Gain exposure to broader marketing strategy through close work with the VP of Marketing and other department heads.
Product Development: Contribute to the development and merchandising of retail products, expanding skill sets into product design and strategy.

📝 Enhancement Note: The growth potential lies not just in advancing design skills but in developing expertise in operationalizing creative processes for a distributed network, which is highly valuable in franchise and multi-location business models.

🌐 Work Environment

Office Type: This is a fully remote role, offering flexibility and the ability to work from anywhere within the United States. Occasional travel is required for team offsites, training, and content shoots, primarily to the JETSET HQ in Miami, FL.

Office Location(s): The primary hub for occasional travel is Miami, FL. This implies that team meetings, workshops, and critical content creation events will occur in this location a few times per year.

Workspace Context:

Remote Autonomy: The role is designed for self-motivated individuals who can manage their workload effectively in a remote setting, requiring strong self-discipline and time management.
Technology-Enabled Collaboration: Expect to utilize digital collaboration tools for communication, file sharing, and project management, typical of remote creative operations environments.
Cross-Functional Interaction: Despite the remote nature, there's a strong emphasis on fluid collaboration with various internal teams, suggesting a culture that values connection and shared goals.
Brand Immersion: Occasional travel to Miami HQ and studio locations will provide direct exposure to the JETSET brand experience and its operational execution.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected. While remote work offers flexibility, maintaining availability for team meetings and project deadlines will be crucial, particularly when coordinating with different time zones or during critical campaign launches.

📝 Enhancement Note: The "Remote (with travel to Miami, FL)" designation is key. It signals a need for a candidate who is comfortable with remote work but also values in-person collaboration and can travel periodically to support key initiatives, a common setup for operational roles in growing companies.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A brief call to assess overall fit, experience, and understanding of the role's operational aspects.
Portfolio Review & Deep Dive: A more in-depth session where candidates present their portfolio, focusing on how they've built design systems, enabled others, and managed brand consistency in previous roles. Expect questions about specific projects, creative process, and problem-solving approaches.
Skills Assessment/Case Study: Candidates may be asked to complete a design challenge or case study that simulates a key responsibility, such as creating a Canva template for franchisees or outlining a brand consistency protocol.
Cross-Functional Interviews: Meetings with key stakeholders from Brand Marketing, Franchise Development, and potentially the VP of Marketing to assess collaboration style and strategic alignment.
Final Interview: Likely with senior leadership to discuss overall fit, long-term vision, and alignment with company culture.

Portfolio Review Tips:

Highlight Systems & Enablement: Prioritize projects where you've built templates, established style guides, or created systems to empower non-designers. This directly addresses the core operational aspect of the role.
Quantify Impact: Where possible, include metrics or outcomes that demonstrate the success of your design work, particularly for franchise enablement or campaign effectiveness.
Showcase Process: Be prepared to walk through your thought process for creating assets and systems. Explain why you made certain design choices and how they align with brand strategy and operational goals.
Canva Proficiency: Clearly demonstrate your expertise in Canva, especially template creation. Show examples of how your templates are user-friendly and maintain brand integrity.
Brand Stewardship Examples: Include instances where you've proactively identified and resolved brand consistency issues.

Challenge Preparation:

Franchise Enablement Focus: If a case study is provided, frame your solution around how it will empower a franchise owner to execute effectively and on-brand with minimal support.
Process Design: Be ready to outline a step-by-step process for a given design task, emphasizing efficiency, clarity, and scalability.
Stakeholder Management: Prepare to discuss how you would collaborate with different departments, manage feedback, and ensure alignment on design objectives.

📝 Enhancement Note: The emphasis on "systems-builder" and "empowering non-designers" means the interview process will likely focus heavily on the candidate's ability to create and manage operational workflows for design, not just their aesthetic talent.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for core design work, including Illustrator, Photoshop, and InDesign. Proficiency is required for creating high-quality assets and print-ready files.
Canva: A critical tool for this role. Advanced proficiency is expected, specifically in building, managing, and distributing branded templates for a distributed network.
Project Management Software (e.g., Asana): Preferred, indicating the need for experience in managing workflows, tasks, and deadlines within a structured project management environment.

Analytics & Reporting:

While not explicitly listed as a primary tool, understanding how to create assets that are trackable and contribute to campaign performance metrics will be beneficial. Experience with analytics platforms is a plus for understanding asset effectiveness. CRM & Automation:
Familiarity with how marketing assets are deployed through CRM or marketing automation platforms (e.g., email marketing systems) would be advantageous for understanding the context of asset creation.

📝 Enhancement Note: The explicit mention of Canva and the preference for project management tools like Asana highlight the operational nature of this role. It's not just about creating beautiful designs but about building and managing the systems that deliver them efficiently and consistently across a network.

👥 Team Culture & Values

Operations Values:

Brand Stewardship: A deep commitment to protecting and consistently evolving the JETSET brand's visual identity across all touchpoints. This means valuing accuracy, attention to detail, and adherence to guidelines.
Systems Thinking & Efficiency: A proactive approach to building and optimizing design processes and templates that enhance efficiency for both the internal team and the franchise network. This value prioritizes creating scalable solutions.
Collaboration & Partnership: A strong emphasis on fluidly partnering with various departments (Brand Marketing, Franchise Development, Retail) to achieve shared objectives. This means valuing open communication and a team-oriented mindset.
Ownership & Innovation: Encouraging individuals to take ownership of their work and contribute innovative ideas, particularly in developing new systems or improving existing processes.
Excellence: A drive to produce high-quality work that meets strategic objectives and upholds the premium nature of the JETSET brand.

Collaboration Style:

Cross-Functional Integration: Expect a collaborative environment where design is integrated early in campaign and product development processes. The ability to communicate design concepts and operational needs effectively across departments is key.
Feedback-Driven Improvement: A culture that encourages constructive feedback for continuous improvement of both design assets and operational processes.
Knowledge Sharing: A willingness to share best practices, template usage guidelines, and design insights with the franchise network and internal teams to foster a consistent brand experience and operational excellence.

📝 Enhancement Note: The company's stated values and the role's responsibilities strongly suggest a culture that values operational efficiency, structured processes, and collaborative problem-solving, in addition to creative output.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creative Ideation with Systemization: The primary challenge will be to balance the need for innovative campaign creative with the necessity of building robust, user-friendly design systems and templates for a diverse franchise network.
Maintaining Brand Consistency Across a Network: Ensuring consistent brand application across numerous independent franchise locations, each with varying levels of design acumen, will require strong systems and clear communication.
Managing Diverse Stakeholder Needs: Juggling design requests and strategic priorities from multiple departments (Marketing, Development, Retail) while adhering to brand standards.
Adapting to a Fast-Paced Startup Environment: Navigating evolving priorities and rapid growth within a dynamic startup setting, requiring agility and resilience.

Learning & Development Opportunities:

Franchise Operations Specialization: Develop deep expertise in the unique operational challenges and creative solutions required for franchise businesses.
Creative Operations Leadership: Gain experience in building and scaling creative workflows and systems, potentially leading to future roles in creative operations management.
Brand Strategy Integration: Deeper involvement in strategic marketing discussions, understanding how design contributes to broader business objectives.
Merchandise & Product Design: Expand skill set into product design and retail merchandising through direct involvement with the Merchandise team.

📝 Enhancement Note: The challenges are framed around operationalizing creativity and managing brand at scale, which are common themes in growth-stage companies and franchise models, offering significant learning opportunities in operations management.

💡 Interview Preparation

Strategy Questions:

"Describe your process for developing a comprehensive set of branded templates for a distributed network. What key elements would you include, and how would you ensure ease of use for non-designers?" (Focus on process, system design, and user enablement.)
"How would you approach balancing the need for cutting-edge campaign creative with maintaining strict brand consistency across franchise locations?" (Focus on strategic thinking, brand governance, and operational trade-offs.)
"Walk me through a time you had to troubleshoot a brand inconsistency issue within a large organization or network. What was your approach, and what was the outcome?" (Focus on problem-solving, proactive identification, and resolution.) Company & Culture Questions:
"Based on your understanding of JETSET Pilates and its franchise model, what do you see as the biggest operational challenges for the brand's visual identity?" (Demonstrate research and strategic insight into the company's operational context.)
"How do you see your role as a 'systems builder' contributing to the growth and success of a franchise network like JETSET's?" (Connect your skills directly to the company's growth strategy and operational needs.)
"Describe your ideal collaboration with a VP of Marketing and other department heads. How do you ensure alignment and effective communication?" (Assess collaboration style and ability to work with senior leadership.) Portfolio Presentation Strategy:
Structure for Operations: Organize your portfolio to clearly showcase your ability to build systems and empower others. Start with case studies that highlight template creation, brand guide development, or process optimization.
Quantify Impact: For each relevant project, be ready to discuss metrics or qualitative feedback that demonstrate the effectiveness of your solutions, especially concerning brand consistency or operational efficiency.
Demonstrate Canva Mastery: Have live examples or screen recordings ready to showcase your Canva template-building skills, highlighting features that ensure brand integrity and user-friendliness.
Tell a Story: For each project, explain the problem, your solution (emphasizing the operational aspects of your design), and the outcome. Connect your work to business objectives.

📝 Enhancement Note: Interview preparation should heavily emphasize the operational aspects of the role: system building, process design, franchise enablement, and brand governance, in addition to creative skills.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided Lever link.
Curate Your Portfolio: Select projects that prominently feature your experience in building design systems, creating templates (especially for Canva), and ensuring brand consistency for distributed teams or franchise networks. Quantify impact where possible.
Tailor Your Resume: Highlight keywords related to brand stewardship, systems building, franchise enablement, Canva proficiency, Adobe Creative Suite, cross-functional collaboration, and project management. Emphasize achievements that demonstrate operational impact.
Prepare Your Presentation: Practice walking through your portfolio, focusing on your process, problem-solving skills, and how your work has operationalized creative solutions. Be ready to discuss your approach to template creation and brand governance.
Research JETSET Pilates: Understand their brand, their franchise model, and their target audience. Consider how your design and operational skills can directly support their growth objectives and address potential brand consistency challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer