Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Hupo

Location: Singapore (Remote)

Job Type: FULL_TIME

Category: Marketing / Sales Operations Support

Date Posted: 2026-07-21

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping Hupo's external brand perception by creating high-impact visual assets for sales and marketing initiatives.

• The Graphic Designer will be the primary owner of marketing and sales-facing design output, ensuring consistency and professionalism across all client touchpoints.

• You will be instrumental in applying and maintaining Hupo's newly refreshed brand identity across all company materials, collaborating closely with product design.

• This position offers a unique opportunity to contribute significantly to an AI-native startup targeting the banking, financial services, and insurance (BFSI) industry.

📝 Enhancement Note: While the job title is "Graphic Designer," its placement within the "Sales" team and the emphasis on "sales enablement videos," "sales proposals," and "investor presentations" strongly suggest this role functions as a vital support function within Revenue Operations or Sales Operations, focusing on the visual aspects of Go-To-Market (GTM) strategy. The need to align with the "Commercial Director" and "Marketing Manager" further solidifies its GTM operations context.

📈 Primary Responsibilities

• Design and consistently refine sales proposals, brochures, and one-pagers to clearly articulate Hupo's value proposition to B2B enterprise clients.

• Produce visually compelling and polished presentation decks for crucial internal and external stakeholders, including board updates, investor pitches, and client demonstrations.

• Develop engaging event collaterals such as banners, standees, and signage for offline activations, as well as digital invitations for events across APAC, EMEA, and Americas.

• Edit and produce sales enablement videos, including product demos, customer testimonials, and event recaps, to enhance the sales team's storytelling capabilities.

• Learn and meticulously apply Hupo's refreshed brand identity system (visual language, logo usage, typography, color palette, tone of voice) across all company assets.

• Collaborate closely with the Product Design team to ensure brand consistency between marketing materials and product user interfaces (UI/UX).

• Act as the go-to expert for brand application, ensuring creative execution remains grounded in the established brand system.

• Adapt design output to evolving business priorities and take ownership of new design challenges as they arise.

📝 Enhancement Note: The responsibilities highlight a need for a designer who understands the nuances of B2B enterprise sales cycles and can translate complex product value into clear, persuasive visual communication. The emphasis on "sales enablement videos" and "sales collateral" indicates a direct contribution to the sales funnel and revenue generation efforts, positioning this role firmly within a GTM operations support framework.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level roles. A strong portfolio can often substitute for formal education.

Experience: 3–4 years of professional experience in graphic design, with a preference for B2B, startup, or agency environments.

Required Skills:

• Design Software Proficiency: Expert-level skills in Figma, Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

• Video Editing Skills: Competency with video editing tools such as Premiere Pro, CapCut, or similar platforms.

• Visual Design Fundamentals: Strong understanding of layout principles, typography, color theory, and visual hierarchy for both print and digital mediums.

• Brand Application: Proven ability to learn and consistently apply a brand identity system across diverse assets.

• Presentation Design: Experience creating professional and impactful presentation decks.

• B2B Marketing Context: Understanding of design principles relevant to Business-to-Business (B2B) marketing and sales environments.

• Communication: Clear verbal and written communication skills, particularly in English, to collaborate effectively with cross-functional teams.

Preferred Skills:

• Founder/Leadership Collaboration: Experience working directly with founders or senior leadership in a fast-paced, high-feedback environment.

• B2B Enterprise Sales Exposure: Familiarity with the visual needs and communication styles prevalent in B2B enterprise sales cycles.

• Event Production Experience: Prior involvement in designing materials for industry conferences or events.

• UI/UX Collaboration: Experience working alongside product design teams to ensure brand consistency across product interfaces.

• Motion Graphics: Basic knowledge of animation or motion graphics for enhancing video content.

📝 Enhancement Note: The "Must-Haves" list clearly indicates the technical software proficiency required. The "Nice-to-Haves" provide insight into the ideal candidate profile, suggesting a need for someone who can quickly integrate into a dynamic startup environment and understand the specific demands of enterprise sales and event marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated B2B Impact: Showcase a minimum of 3-4 distinct projects that highlight your ability to create effective marketing and sales collateral for B2B clients. This should include examples like sales decks, one-pagers, or brochures.

• Brand Consistency Case Study: Include a project that illustrates your process for learning and applying a new brand identity system. Detail how you ensured consistency across various assets and collaborated with other design functions if applicable.

• Presentation Design Excellence: Feature at least one complex presentation deck (e.g., investor pitch, client proposal) that demonstrates strong visual storytelling, data visualization, and professional polish.

• Video Editing Showcase: Provide a sample of video editing work, preferably related to product demos, testimonials, or event recaps, showcasing your ability to create engaging sales enablement content.

• Process Documentation: Briefly explain your design process for key deliverables, such as sales decks or event materials, highlighting your approach to brief interpretation, concept development, feedback integration, and final output.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their typical workflow for designing sales collateral, from initial brief to final delivery, emphasizing efficiency and client-centricity.

• Brand Application Strategy: Be ready to explain how you would approach integrating a new brand identity across a wide range of marketing and sales assets, ensuring a cohesive visual experience.

• Collaboration Protocols: Describe your methods for collaborating with marketing, sales, and product teams to gather requirements, incorporate feedback, and ensure design alignment with business objectives.

• Tool Utilization: Be prepared to detail how you leverage design tools (Figma, Adobe Suite, video editors) to streamline your workflow and enhance output quality.

📝 Enhancement Note: For a Graphic Designer role supporting sales and marketing operations, a portfolio is crucial. It needs to demonstrate not just aesthetic skill but also an understanding of how design directly supports business objectives like lead generation, sales conversion, and brand perception in a B2B enterprise context. The emphasis on process and tool utilization reflects the operational aspect of design execution.

💵 Compensation & Benefits

Salary Range:

Given the locations (Singapore, Jakarta, Kuala Lumpur, Bangkok, Hanoi) and the mid-level experience requirement (3-4 years), a competitive salary range for a remote Graphic Designer in the APAC region would typically fall between SGD 50,000 - SGD 85,000 per annum.

• Singapore: Higher end of the range, reflecting the cost of living and market rates (SGD 65,000 - SGD 85,000).

• Kuala Lumpur & Bangkok: Mid-range (SGD 50,000 - SGD 70,000).

• Jakarta & Hanoi: Potentially lower end, depending on specific experience and company compensation strategy (SGD 45,000 - SGD 65,000).

This estimate is based on general market data for graphic design roles in major Southeast Asian tech hubs and remote work compensation trends. Hupo's status as an AI-native startup could influence its compensation strategy, potentially offering competitive salaries to attract top talent.

Benefits:

• Remote Work Flexibility: The opportunity to work fully remotely from anywhere within the APAC/Asia time zone.

• Health Coverage: Comprehensive health insurance, potentially including dental and vision, tailored for international remote employees.

• Professional Development: Budget for training, courses, conferences, and certifications to enhance design and video editing skills.

• Performance Bonuses: Potential for performance-based bonuses tied to individual contributions and company success.

• Stock Options: As a startup, Hupo may offer stock options as part of the compensation package, providing an opportunity for long-term equity growth.

• Annual Leave: Generous paid time off, including public holidays and personal leave days.

Working Hours:

The role requires availability within the APAC/Asia time zone, with a standard full-time commitment likely around 40 hours per week. While remote, maintaining core working hours will be essential for effective collaboration with the sales and marketing teams, particularly during critical periods like investor meetings, client pitches, and event planning.

📝 Enhancement Note: Salary ranges are estimated based on location data and experience level, considering Singapore as a preferred location and the broader APAC region for remote work. Benefits are inferred based on typical startup offerings and the needs of a remote, international workforce. The emphasis on APAC time zone collaboration is crucial for a remote role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) - specifically Sales Enablement products for Banking, Financial Services, and Insurance (BFSI). Hupo is an AI-native startup.

Company Size: The description implies a growing startup environment, likely ranging from 50-200 employees, given the need for dedicated roles like this Graphic Designer and the mention of "dozens of enterprise customers."

Founded: The company was founded recently, as indicated by its "AI-native startup" status and the ongoing "brand refresh." This suggests a dynamic, agile, and forward-thinking culture.

Team Structure:

• Sales Team Focus: This role sits within the Sales team, underscoring its direct contribution to GTM efforts.

• Cross-functional Collaboration: The Graphic Designer will work closely with the Marketing Manager, Commercial Director, and Product Design team, indicating a highly collaborative environment.

• Reporting: Likely reports to the Marketing Manager or potentially a Head of Growth/Sales, with direct interaction and support for the Commercial Director.

Methodology:

• AI-Driven Innovation: Hupo leverages AI to build its products, suggesting a data-centric and technologically advanced approach to problem-solving.

• Customer-Centric Design: The focus on enterprise customers (including Fortune 500) implies a strong emphasis on understanding client needs and delivering tailored solutions.

• Agile Development & Marketing: As a startup, Hupo likely employs agile methodologies for product development and marketing campaigns, requiring flexibility and rapid iteration.

Company Website: https://careers.hupo.co

📝 Enhancement Note: Understanding Hupo's position as an AI-native startup in the BFSI sales enablement space is key. This context informs the expected design needs – professional, data-driven, and aligned with enterprise sales standards. The collaborative structure highlights the importance of communication and teamwork for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Individual Contributor. While titled "Graphic Designer," its integration into the Sales team and focus on sales enablement and brand stewardship for GTM activities places it within the broader operational support function of revenue generation. The responsibilities suggest ownership and autonomy over specific design outputs.

Reporting Structure: The Graphic Designer will likely report to the Marketing Manager, with significant collaboration and direction from the Commercial Director. This structure suggests exposure to senior sales and marketing leadership.

Operations Impact: The design output of this role directly impacts Hupo's brand perception among Fortune 500 clients and at industry conferences. High-quality, consistent design is critical for building trust, communicating value, and supporting sales conversations, thereby directly contributing to lead generation, sales velocity, and ultimately, revenue growth.

Growth Opportunities:

• Specialization in B2B/SaaS Design: Deepen expertise in designing for the SaaS and enterprise sales landscape, becoming a go-to expert in visual communication for this sector.

• Brand Leadership: Evolve into a Brand Designer or Art Director role as the company scales, potentially leading a small design team or defining broader brand strategy.

• Product Design Collaboration: Gain exposure to UI/UX principles and collaborate more closely with product teams, potentially transitioning into a Product Designer role if interested.

• Marketing Operations Integration: Develop a stronger understanding of marketing operations workflows and how design integrates into broader GTM campaigns and sales enablement strategies.

• Leadership in Design Processes: Take ownership of refining and documenting design processes, templates, and best practices for Hupo.

📝 Enhancement Note: The "Graphic Designer" title belies a role with significant operational impact on sales and marketing efforts. The growth potential is framed around deepening expertise within the B2B/SaaS domain and potentially moving into leadership or more specialized design roles, reflecting typical career paths for operations-adjacent creative professionals.

🌐 Work Environment

Office Type: Fully Remote. The company operates across the APAC region, indicating a distributed team model.

Office Location(s): While the role is remote, the preferred location is Singapore, with flexibility for other major APAC cities such as Jakarta, Kuala Lumpur, Hanoi, and Bangkok. This implies that while physical office presence isn't required, adherence to APAC/Asia time zones is essential for collaboration.

Workspace Context:

• Collaborative Digital Environment: Expect to work primarily through digital collaboration tools (e.g., Slack, project management software, video conferencing) with sales, marketing, and product teams.

• Access to Tools: Hupo will provide access to necessary design and video editing software licenses.

• Team Interaction: Regular virtual meetings, brainstorming sessions, and feedback loops will be crucial for staying connected and aligned with team objectives. The company emphasizes a "tight-feedback-loop environment."

Work Schedule: The role is full-time, requiring availability within the APAC/Asia time zone. While remote, a degree of flexibility is expected, but responsiveness during core business hours for key stakeholders (sales, marketing leadership) will be paramount. This ensures timely support for urgent sales needs or event preparations.

📝 Enhancement Note: The remote nature of the role necessitates strong self-discipline and proactive communication. The emphasis on APAC time zones is a critical constraint for candidates. The "tight-feedback-loop" suggests a need for agility and quick turnaround times in design tasks.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

2. Portfolio Review & Technical Interview: A deeper dive into your portfolio with the hiring manager (likely Marketing Manager or Commercial Director). Expect to walk through specific projects, discuss your design process, tool proficiency, and how you've applied design to achieve business goals. This may include technical questions about design software and video editing.

3. Skills Assessment/Design Challenge: A practical exercise, possibly involving a short design task related to sales collateral, presentation refinement, or a small video editing challenge. This evaluates your ability to execute under realistic conditions and within a defined timeframe.

4. Team/Cross-functional Interview: An opportunity to meet with key collaborators, such as a member of the Product Design team or another sales/marketing team member. This assesses your collaboration style and ability to integrate into the team.

5. Final Interview: Potentially with a founder or senior leadership, focusing on strategic alignment, long-term vision, and cultural fit within the startup environment.

Portfolio Review Tips:

• Curate for Impact: Select projects that best demonstrate your skills relevant to this role: B2B sales collateral, presentation design, video editing for sales enablement, and brand application.

• Tell a Story: For each project, explain the problem, your approach, the tools used, your specific contributions, and the measurable results or impact. Quantify outcomes where possible (e.g., "increased engagement," "clarified value proposition").

• Showcase Process: Highlight your design process – how you interpret briefs, conduct research, iterate on concepts, and incorporate feedback. This is crucial for operations-focused roles.

• Brand Consistency Example: If possible, include an example of how you've applied or maintained a brand identity.

• Video Editing Samples: Ensure video samples are concise, professional, and clearly demonstrate your editing skills and understanding of sales enablement objectives.

• Technical Proficiency: Be prepared to discuss your proficiency with Figma, Adobe Creative Suite, and video editing tools in detail.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief. Ask clarifying questions if needed.

• Focus on Objectives: Prioritize design elements that directly support the stated business objectives (e.g., clarity of message, call to action, brand consistency).

• Time Management: Allocate your time effectively across concept development, execution, and final polish.

• Presentation Readiness: Be prepared to present your solution, explaining your rationale and design choices clearly and concisely.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also operational efficiency, strategic thinking, and the ability to contribute directly to sales and marketing goals. A strong portfolio showcasing relevant B2B and sales enablement work is paramount.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, UI prototyping, and creating scalable design systems. Expect to use it extensively for sales decks, one-pagers, and potentially collaborating on UI elements.

• Adobe Creative Suite:

  • Adobe Illustrator: For vector graphics, logos, and complex illustrations.
  • Adobe InDesign: For layout and design of brochures, one-pagers, and print-ready materials.
  • Adobe Photoshop: For image editing, manipulation, and asset creation.

Video Editing & Production:

• Adobe Premiere Pro: Professional video editing software for cutting, assembling, and polishing video content.

• CapCut (or similar mobile/simpler editor): For quicker edits, social media content, or internal use.

Collaboration & Project Management:

• Slack: For real-time communication and team updates.

• Project Management Software (e.g., Asana, Trello, Jira): To track design tasks, deadlines, and project progress.

• Google Workspace / Microsoft 365: For document creation, presentations, and general productivity.

Brand Management:

• Brand Guidelines Documentation: Familiarity with using and adhering to established brand guidelines.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with video editing tools like Premiere Pro is also a key requirement, highlighting the role's contribution to multimedia sales enablement content. Understanding collaboration tools is essential for remote work.

👥 Team Culture & Values

Operations Values:

• Data-Driven Execution: While design is creative, Hupo's AI-native nature suggests an appreciation for how design impacts measurable business outcomes. Expect to align design choices with performance metrics.

• Efficiency & Agility: As a startup, speed and adaptability are crucial. The culture likely values quick turnarounds, iterative improvements, and the ability to pivot when necessary.

• Customer Focus: Design work must ultimately serve the goal of attracting, engaging, and converting enterprise clients. Understanding the client's perspective is paramount.

• Collaboration & Transparency: Open communication and teamwork across departments (Sales, Marketing, Product) are essential for success in a distributed environment.

• Innovation: Embracing new design trends, tools, and AI-powered solutions to create compelling visual experiences.

Collaboration Style:

• Cross-Functional Integration: Actively participate in discussions with Sales and Marketing leadership to understand campaign objectives and sales needs.

• Feedback-Rich Environment: Be open to constructive feedback from peers and stakeholders, and provide thoughtful design critiques when necessary.

• Proactive Communication: Regularly update teams on project status, potential roadblocks, and design recommendations.

• Shared Ownership: Contribute to a shared sense of responsibility for Hupo's brand perception and GTM success.

📝 Enhancement Note: The culture is likely fast-paced, collaborative, and focused on tangible business results. A designer who can balance creativity with a pragmatic, results-oriented approach will thrive here. Understanding the "AI-native" aspect implies a potential for embracing technology and data in design processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Sales Needs: Ensuring the brand identity is strictly adhered to while also creating visually distinct and compelling assets for specific sales campaigns or events.

• Rapid Iteration in a Startup Environment: Adapting quickly to shifting priorities, tight deadlines, and frequent feedback loops common in a fast-growing startup.

• Remote Collaboration Effectiveness: Maintaining strong working relationships and clear communication across different locations and time zones without in-person interaction.

• Evolving Brand Identity: Successfully adopting and championing a newly refreshed brand identity, ensuring its consistent application across all touchpoints immediately.

• Measuring Design Impact: Connecting design efforts directly to sales enablement success and quantifying the impact of visual assets on conversion rates or client engagement.

Learning & Development Opportunities:

• Specialization in B2B SaaS Design: Gain deep expertise in visual communication strategies tailored for the enterprise software and AI industry.

• Advanced Video Production: Develop advanced video editing and storytelling skills for sales enablement content.

• Brand Strategy Involvement: Contribute to the ongoing evolution and application of Hupo's brand identity, potentially influencing future brand guidelines.

• Cross-Functional Exposure: Learn about sales cycles, marketing campaigns, and product development from a strategic perspective.

• Tool Mastery: Become an expert in industry-leading design and video editing software, potentially exploring new AI-powered design tools.

📝 Enhancement Note: The challenges presented are typical for a growth-stage startup in a competitive market. The learning opportunities focus on deepening technical skills, gaining strategic business understanding, and developing expertise within a specific industry niche.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a sales deck for a new AI product targeting enterprise financial institutions, given a tight deadline?" (Assesses process, time management, understanding of B2B sales needs).

• "Describe a time you had to implement a new brand identity. What was your process, and how did you ensure consistency across various assets?" (Assesses brand stewardship, process, attention to detail).

• "How do you balance creative freedom with brand guidelines and client/stakeholder feedback?" (Assesses collaboration, adaptability, problem-solving).

• "What are your favorite design tools, and why? How do you stay updated on design trends and new software?" (Assesses technical skills, continuous learning). Company & Culture Questions:

• "What interests you about Hupo's mission and our focus on AI for sales enablement in the BFSI sector?" (Assesses research, alignment with company vision).

• "How do you envision your role contributing to Hupo's success as a remote team member?" (Assesses remote work readiness, understanding of impact).

• "Describe your experience working in a fast-paced startup or agency environment. How do you handle ambiguity and shifting priorities?" (Assesses adaptability, cultural fit). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Sales Collateral, Presentations, Video) or by client/industry.

• Narrative: For each key project, clearly articulate the problem, your role, your process, the solution, and the outcome/impact. Use visuals effectively to tell the story.

• Tool Demonstration: Be ready to briefly discuss or show how you used specific tools (Figma, Adobe Suite, Premiere Pro) to achieve results.

• Brand Application: Highlight examples where you've applied or developed brand guidelines.

• Conciseness: Focus on quality over quantity. Choose your strongest, most relevant pieces. Be prepared to present within a limited timeframe.

• Engagement: Be ready to answer questions about your design choices and process.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strong understanding of business objectives, operational efficiency, and the ability to collaborate effectively in a remote, fast-paced startup environment. Portfolio presentation is key to showcasing these abilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Hupo careers portal link provided.

• Portfolio Customization: Tailor your portfolio to highlight B2B sales collateral, presentation design, and video editing for sales enablement. Ensure it clearly demonstrates your proficiency with Figma and Adobe Creative Suite.

• Resume Optimization: Update your resume to emphasize achievements related to sales support, brand stewardship, and experience in fast-paced environments. Use keywords like "B2B," "Sales Enablement," "Brand Identity," "Figma," and "Adobe Creative Suite."

• Preparation for Design Challenge: Anticipate a practical design task and prepare by reviewing common B2B sales collateral needs and practicing quick design iterations.

• Company Research: Thoroughly research Hupo, its AI-native approach, its target BFSI industry, and its recent brand refresh to articulate your interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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