Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: HP

Location: Sant Cugat del Vallès, Barcelona, Spain

Job Type: Full-time

Category: Marketing / Creative Operations

Date Posted: 2026-06-26

Experience Level: 4-7 years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end creation of diverse marketing collateral, including direct mail, catalogs, brochures, spec sheets, white papers, sales tools, newsletters, and email marketing campaigns, ensuring brand consistency and impact.

• Plan, execute, and measure image-building, awareness-building, promotional, and demand generation programs across various industries, sales channels, and business units.

• Oversee the qualification and management of customer references, ensuring timely and high-quality support for internal clients and maintaining an accurate customer reference database.

• Drive the execution of strategic communication plans tailored to global, national, regional, or local audiences, ensuring effective message delivery.

• Lead tracking, measurement, and reporting of key performance indicators (KPIs) for business group or country success, including calls, clicks, leads, and revenue.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities extensively cover marketing program management, customer reference management, and communication strategy execution. This suggests the role is more of a "Marketing Program Specialist" or "Marketing Operations Specialist" with a strong creative component, rather than a pure graphic design role. The emphasis on metrics, budget management, and cross-functional coordination points towards an operations-focused marketing position.

📈 Primary Responsibilities

• Spearhead the design and production of direct mail campaigns, product catalogs, telemarketing materials, brochures, detailed spec sheets, insightful white papers, comprehensive sales tools, engaging newsletters, and impactful email marketing projects, adhering to brand guidelines and project objectives.

• Develop and implement comprehensive marketing programs focused on building brand image, increasing awareness, and driving demand generation through strategic contact strategies across designated industries, sales channels, or business units.

• Manage the entire customer reference lifecycle, from initial qualification and vetting of potential references to their active engagement in marketing initiatives, ensuring a robust and reliable pool of customer advocates.

• Execute communication plans with precision, targeting diverse global, national, regional, sub-regional, or local audiences to effectively convey marketing messages and achieve campaign goals.

• Establish and lead robust tracking, measurement, and reporting mechanisms for critical business group or country success metrics, including but not limited to call volumes, click-through rates, lead generation, and revenue contribution.

• Oversee assigned project budgets, meticulously managing expenses, and acting as the primary point of contact for external agencies or contractors, ensuring cost-effectiveness and adherence to financial targets.

• Foster strong collaboration with cross-functional teams, including sales, product marketing, legal, and other GTM stakeholders, to ensure seamless and successful execution of all communication and marketing programs.

• Tackle complex and novel challenges with innovative solutions, exercising sound judgment in selecting creative approaches and managing projects autonomously to deliver exceptional results.

• Lead moderately to highly complex projects, producing professionally written reports that support strategic and operational planning, and contribute to the overall business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic program management. Candidates should be prepared to demonstrate experience not only in design but also in campaign planning, execution, measurement, budget oversight, and stakeholder management, which are core to operations roles.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Marketing, Communications, Business Administration, Graphic Design, or a closely related field.

• Alternatively, equivalent work experience demonstrating commensurate expertise and capabilities. Experience:

• Typically 4-7 years of progressive work experience in marketing, communications, or a related creative field.

• For candidates with an advanced degree, 3-5 years of relevant work experience is expected. Required Skills:

• Marketing Program Management: Proven ability to plan, execute, and measure integrated marketing campaigns, including awareness-building and demand generation initiatives.

• Content Creation & Strategy: Expertise in developing compelling content for various marketing channels (direct mail, email, digital, print) and defining overarching content strategies.

• Graphic Design Proficiency: Strong command of design principles and software (e.g., Adobe Creative Suite) for creating high-quality marketing collateral.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, from conception through completion, including scope, timeline, and resource allocation.

• Communication & Collaboration: Excellent written and verbal communication skills, with a strong ability to present ideas clearly and collaborate effectively with cross-functional teams and external stakeholders.

• Customer Reference Management: Experience in qualifying, managing, and leveraging customer references for marketing purposes.

• Budget Management: Ability to manage project budgets, track expenses, and ensure cost-effectiveness.

• Measurement & Reporting: Proficiency in tracking key performance indicators (KPIs) and reporting on campaign effectiveness.

Preferred Skills:

• Change Management: Experience navigating and driving organizational change related to marketing initiatives.

• Corporate Communications: Understanding of internal and external corporate communication strategies.

• Media Relations & PR: Familiarity with media outreach and public relations best practices.

• Digital Marketing: Knowledge of social media marketing, email marketing automation, and digital campaign execution.

• Journalism Principles: Ability to craft clear, concise, and engaging narratives.

• Strategic Communication: Skill in developing and implementing communication strategies that align with business objectives.

• Customer Relationship Management (CRM): Familiarity with CRM systems for managing customer interactions and data.

📝 Enhancement Note: The "Knowledge & Skills" section from the original listing is extensive and leans heavily into marketing and communications. For a role described as a "Graphic Designer," the emphasis on "Marketing Program Management," "Content Strategy," and "Customer Reference Management" is significant. This reinforces the interpretation that the role requires a blend of creative and operational marketing expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Case Studies: Showcase 2-3 comprehensive marketing campaign projects, detailing objectives, target audiences, creative execution, channel strategies, and measurable outcomes. Highlight your specific contribution, especially in areas of design, content, and program execution.

• Design Samples: Provide a curated selection of graphic design work relevant to the responsibilities, including examples of direct mail, brochures, newsletters, email templates, and sales collateral.

• Content Development Examples: Include samples of written content such as white papers, spec sheets, or newsletter copy to demonstrate content creation capabilities.

• Process Optimization Showcase: If possible, include an example of a process improvement you implemented within a marketing or design workflow, detailing the challenge, your solution, and the resulting efficiency gains.

Process Documentation:

• Demonstrate an understanding of how to document marketing workflows, from initial brief and creative brief development through design, approval, production, and measurement.

• Be prepared to discuss how you would establish or improve processes for managing customer references, ensuring data integrity and accessibility for internal stakeholders.

• Showcase an ability to articulate and document communication plans, outlining strategic objectives, target audiences, messaging, channels, and success metrics.

📝 Enhancement Note: Given the extensive responsibilities beyond pure graphic design, a portfolio should emphasize not just visual assets but also the strategic thinking, project management, and results-driven approach behind marketing initiatives. Demonstrating an understanding of process creation and optimization will be crucial for this role.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Marketing Specialist or Graphic Designer with 4-7 years of experience in Barcelona, Spain, the estimated annual salary range is between €35,000 and €50,000 gross. This estimate considers the cost of living in Barcelona, the experience level required, and the comprehensive responsibilities outlined. Benefits:

• Hybrid Work Model: Flexibility to balance work between home and office.

• Health & Life Insurance: Comprehensive coverage for employees.

• Ticket Restaurant Vouchers: Meal vouchers or subsidized canteen meals.

• Flexible Working Hours: Support for work-life balance.

• HP Flex Program: Vouchers for kindergarten and a transport card.

• Employee Product Discounts: Special offers on HP products for employees, friends, and family.

• Employee Networks: Access to global employee networks (Women, Pride, Inclusion, NextGen, Sustainability & Disability) for professional development and community engagement.

• Volunteering Initiatives: Opportunities to participate in company-sponsored community service.

• Onsite Sports Center: Access to fitness facilities and over 25 coordinated activities.

• Onsite Medical Services: On-site doctor and medical team for checkups, nutrition, and health consultations.

• Printing Happy Hour & Workshops: Opportunities to engage with HP's printing technologies for creative projects.

• Easy Commuting: Free parking available and good access via public transport.

• Women Network Initiatives: Specific networking, promotion, and development sessions.

Working Hours:

• Standard full-time employment, likely around 40 hours per week. The role offers flexible working hours to support work-life balance.

📝 Enhancement Note: The provided benefits are extensive and align with large multinational corporations. The salary estimate is based on general market research for similar roles in Spain and should be considered an approximation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Computers, Printers, Software, Services)

Company Size: Large Enterprise (HP has over 50,000 employees globally). This size implies structured processes, established career paths, and a potentially diverse and complex organizational matrix. For operations professionals, this means opportunities for specialization, exposure to large-scale projects, and the need for strong navigation skills within a large organization.

Founded: 1939. HP has a long history and a strong brand presence, indicating stability and a deep understanding of its markets.

Team Structure:

• Operations Team: Likely part of a larger Marketing department, this role may sit within a regional marketing operations team or a specific business unit's marketing function. The team would likely include specialists in digital marketing, content, events, and analytics, with this role bridging creative execution and program management.

• Reporting Structure: The Graphic Designer likely reports to a Marketing Manager, Marketing Operations Lead, or Creative Director, who oversees campaign strategy and execution.

• Cross-functional Collaboration: This role will extensively collaborate with sales teams, product marketing, global marketing functions, IT, and external agencies, requiring strong interpersonal and communication skills to align on objectives and deliverables.

Methodology:

• Data-Driven Marketing: Emphasis on measuring campaign performance (KPIs) and using data to inform future strategies and optimizations.

• Integrated Campaign Planning: Utilizing a multi-channel approach to reach target audiences effectively across different touchpoints.

• Agile Project Management: Likely, projects will be managed with an agile or iterative approach to allow for flexibility and quick adjustments based on feedback and performance data.

• Brand Consistency: Rigorous adherence to HP's brand guidelines across all creative outputs.

Company Website: https://www.hp.com/

📝 Enhancement Note: HP's size and history suggest a company with well-defined processes and a global reach. The operations roles within such an organization often involve managing complex systems and collaborating across diverse teams and geographies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level, with 4-7 years of experience. It requires a blend of hands-on creative skills and operational program management capabilities. The "lead" designation in responsibilities indicates a capacity for autonomy and project ownership beyond junior roles.

Reporting Structure: The role typically reports to a Marketing Manager or a Marketing Operations Lead, who provides strategic direction and oversight. This structure allows for mentorship and guidance while also empowering the individual to manage their projects.

Operations Impact: The role directly impacts the company's revenue and market presence by creating compelling marketing materials that drive awareness, generate leads, and support sales efforts. Effective customer reference management also plays a crucial role in building trust and credibility, indirectly influencing sales conversions.

Growth Opportunities:

• Senior Graphic Designer / Art Director: Progression into more senior design roles with greater creative responsibility and potentially team leadership.

• Marketing Program Manager: Transition into roles focused purely on campaign strategy, planning, and execution, leveraging the operational experience gained.

• Marketing Operations Specialist: Develop expertise in the operational aspects of marketing, including technology stack management, process optimization, and performance analytics.

• Brand Management: Move into roles focused on maintaining and evolving the company's brand identity and guidelines.

• Specialization: Deepen expertise in specific areas like digital marketing, content strategy, or customer advocacy programs.

📝 Enhancement Note: The hybrid nature of this role (creative + operations) offers a unique growth trajectory. Candidates can choose to specialize further in design or pivot towards broader marketing operations and program management, leveraging the foundational experience gained at HP.

🌐 Work Environment

Office Type: Hybrid. Employees are expected to work from the office for a portion of the week, with flexibility to work remotely. This model aims to balance the benefits of in-person collaboration and team cohesion with the flexibility of remote work.

Office Location(s): Sant Cugat del Vallès, Barcelona, Spain. This is a significant business hub for HP in Spain, suggesting a well-equipped and modern office environment.

Workspace Context:

• Collaborative Environment: The office likely features open-plan areas designed for collaboration, meeting rooms equipped with A/V technology, and dedicated quiet zones for focused work.

• Tools & Technology: Access to HP's standard suite of professional software and hardware, including advanced design tools and collaboration platforms.

• Team Interaction: Opportunities for regular interaction with colleagues within the marketing team and across other departments, fostering a sense of community and shared purpose.

Work Schedule: Full-time, with flexible working hours. This allows employees to structure their workday to accommodate personal needs and peak productivity times, while still ensuring core business hours coverage and project deliverables are met.

📝 Enhancement Note: The hybrid setup in a major HP office location points to a dynamic and well-resourced work environment. Operations professionals will benefit from the structured yet flexible approach to work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and resumes, focusing on relevant experience in graphic design, marketing collateral creation, and program support.

• Skills Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, showcasing a range of creative work and discussing their role in specific projects. This may include a practical design exercise or a case study presentation related to marketing campaign execution.

• Hiring Manager Interview: A deeper dive into experience, focusing on responsibilities such as campaign planning, customer reference management, budget oversight, and cross-functional collaboration. Behavioral questions assessing problem-solving, communication, and teamwork will be common.

• Team/Stakeholder Interviews: Meetings with potential team members or key cross-functional collaborators (e.g., marketing specialists, sales representatives) to assess cultural fit, collaboration style, and ability to integrate into the existing team dynamics.

• Final Interview: May involve senior leadership or a final confirmation interview.

Portfolio Review Tips:

• Curate Strategically: Select projects that best align with the job description's responsibilities, emphasizing marketing collateral, campaign execution, and any process improvement examples.

• Tell a Story: For each project, clearly articulate the objective, your specific role and contributions, the challenges faced, the solutions implemented, and the measurable results. Quantify impact wherever possible.

• Showcase Process: Include examples that demonstrate your understanding of marketing workflows, from brief to execution to measurement.

• Highlight Operations Aspects: If you managed budgets, tracked KPIs, or coordinated with multiple teams for a project, make sure to explicitly mention and showcase this.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital presentation or a physical/PDF document.

Challenge Preparation:

• Be ready to discuss how you would approach creating a marketing campaign for a new HP product, detailing the design elements, content strategy, and measurement plan.

• Prepare to explain how you would manage the qualification and ongoing engagement of customer references for a specific business unit.

• Practice articulating how you would ensure brand consistency across diverse marketing materials produced by different team members or agencies.

• Review HP's current marketing campaigns and brand identity to demonstrate your understanding of their market positioning and creative direction.

📝 Enhancement Note: The interview process will likely assess both creative talent and operational acumen. A strong portfolio that demonstrates strategic thinking and results-driven execution, alongside creative design skills, will be key to success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and content creation (Photoshop, Illustrator, InDesign).

• Microsoft Office Suite: Particularly PowerPoint for presentations and reports, Excel for data tracking and budget management.

• Project Management Software: Tools like Asana, Trello, Jira, or HP's internal project management systems for task tracking and workflow management.

• Collaboration Platforms: Microsoft Teams, Slack, or similar tools for internal communication and team collaboration.

Analytics & Reporting:

• Web Analytics Tools: Google Analytics or similar platforms to track website traffic, campaign performance, and user behavior.

• Marketing Automation Platforms: Experience with platforms like Marketo, HubSpot, or Salesforce Marketing Cloud for email marketing and campaign automation.

• CRM Systems: Salesforce or HP's internal CRM for customer data management and sales pipeline insights.

• Reporting Dashboards: Tools like Tableau, Power BI, or internal HP dashboards for visualizing KPIs and campaign performance.

CRM & Automation:

• Salesforce: Likely used for CRM functionalities and potentially integrated with marketing automation tools.

• Marketing Automation Tools: (As mentioned above) for managing leads, email campaigns, and nurture programs.

• Content Management Systems (CMS): Familiarity with platforms used for website content updates and management.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is expected for a graphic designer. However, the role's operational breadth means familiarity with marketing automation, CRM, project management, and analytics tools will significantly enhance a candidate's profile.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A focus on understanding and serving the needs of both internal stakeholders (sales, marketing) and external customers, ensuring that marketing efforts are aligned with customer value.

• Results Orientation: A strong emphasis on achieving measurable outcomes and driving business impact through marketing activities, with a data-driven approach to performance evaluation.

• Collaboration & Teamwork: A culture that encourages open communication, mutual support, and shared responsibility across teams to achieve common goals.

• Innovation & Continuous Improvement: A mindset that embraces new ideas, technologies, and processes to enhance efficiency, creativity, and effectiveness in marketing operations.

• Integrity & Accountability: Upholding high ethical standards and taking ownership of responsibilities, ensuring transparency and reliability in all work.

Collaboration Style:

• Cross-functional Integration: Encourages proactive engagement with various departments to ensure marketing initiatives are well-integrated with sales strategies, product development, and overall business objectives.

• Feedback Culture: Open to constructive criticism and feedback, using it to refine creative outputs and improve operational processes.

• Knowledge Sharing: Fosters an environment where team members share best practices, insights, and learnings to collectively elevate the team's capabilities.

• Agile and Responsive: Adapts quickly to changing market dynamics and business needs, allowing for flexible project adjustments and timely execution.

📝 Enhancement Note: HP emphasizes values that are crucial for a successful operations environment: data-driven decision-making, strong collaboration, and a focus on customer value, all while fostering innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: Effectively managing the dual responsibilities of producing high-quality creative assets while also overseeing campaign execution, customer references, and performance tracking.

• Navigating a Large Corporate Structure: Working within a global organization with established processes and multiple stakeholders can present challenges in terms of speed, approvals, and alignment.

• Keeping Pace with Evolving Marketing Technologies: Staying current with new design tools, marketing automation platforms, and digital marketing trends to maintain a competitive edge.

• Measuring ROI of Creative Efforts: Clearly demonstrating the direct impact of design and creative content on marketing campaign success and business outcomes.

Learning & Development Opportunities:

• Advanced Design Software & Techniques: Access to training and resources to master new features in Adobe Creative Suite and explore emerging design technologies (e.g., AI-assisted design).

• Marketing Strategy & Operations Training: Opportunities to deepen knowledge in areas like demand generation, CRM, marketing automation, and data analytics through internal training programs or external certifications.

• Project Management & Leadership Skills: Development programs focused on enhancing project leadership, stakeholder management, and strategic planning capabilities.

• Industry Conferences & Workshops: Potential for attendance at design or marketing industry events to gain insights and network with peers.

• Mentorship Programs: Access to experienced professionals within HP for guidance and career development advice.

📝 Enhancement Note: The challenges are inherent to hybrid creative/operational roles in large companies. HP's commitment to learning and development provides a strong framework for overcoming these challenges and advancing one's career.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex marketing campaign you led from concept to completion. What was your specific role, and how did you measure its success?" (Focus on your contribution to design, content, campaign elements, and measurement.)

• "How would you approach managing customer references for a new product launch at HP? What steps would you take to ensure a quality experience for both the customer and the internal team?" (Assess your understanding of process, CRM, and stakeholder management.)

• "Imagine we need to create a brochure and an email campaign for [specific HP product category]. How would you ensure brand consistency across both assets, and what would be your key design considerations?" (Tests creative judgment and brand adherence.)

• "How do you stay updated on the latest graphic design trends and marketing technologies? Can you give an example of how you've incorporated a new tool or technique into your workflow?" (Evaluates learning agility and proactivity.) Company & Culture Questions:

• "What interests you most about HP, and why do you believe your skills are a good fit for this specific role and our company culture?" (Research HP's mission, values, and recent campaigns.)

• "Describe a time you had to collaborate with a challenging stakeholder or cross-functional team to achieve a project goal. How did you manage the situation?" (Assesses collaboration and problem-solving skills.)

• "How do you prioritize your workload when faced with multiple competing deadlines for different projects?" (Evaluates time management and organizational skills.) Portfolio Presentation Strategy:

• Highlight Impact: For each project, clearly state the business objective, your role, the challenges, your creative solutions, and the quantifiable results achieved (e.g., increased engagement, lead generation, conversion rates).

• Showcase Process: Walk through your design process, from understanding the brief to final execution, and discuss how you managed any operational aspects like approvals, budget, or timelines.

• Demonstrate Versatility: Present a range of work that showcases your ability to adapt to different styles, formats, and target audiences, reflecting the diverse responsibilities of the role.

• Connect to HP: If possible, tailor your presentation to show how your skills and experience align with HP's brand and their specific marketing needs.

• Be Prepared for Technical Questions: Anticipate questions about software proficiency, design techniques, and your understanding of print vs. digital production.

📝 Enhancement Note: Candidates should prepare to showcase not just their design aesthetic but also their strategic thinking, operational execution capabilities, and understanding of how creative work drives business results within a large corporate context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the HP careers portal via the provided URL.

• Tailor Your Resume: Highlight experience in graphic design, marketing collateral creation, campaign execution, customer reference management, and budget oversight. Use keywords from the job description such as "demand generation," "content strategy," "project management," and "KPIs."

• Curate Your Portfolio: Select 3-5 of your strongest projects that best align with the responsibilities. Ensure your portfolio showcases both creative design skills and evidence of operational contributions (campaign planning, results).

• Prepare Your Narrative: Practice articulating your experience using the STAR method (Situation, Task, Action, Result) for behavioral questions, focusing on achievements related to the core responsibilities.

• Research HP: Understand HP's current product lines, marketing campaigns, brand messaging, and company values. Be prepared to discuss why you are a good fit for their specific culture and operational environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---