Graphic Designer - Retail & B2B (6 Month Contract)

📍 Job Overview

Job Title: Graphic Designer - Retail & B2B (6 Month Contract)

Company: Who Gives A Crap

Location: Australia (Remote)

Job Type: Contract

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-26

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual brand consistency and impact across critical Retail and B2B channels through expert graphic design.

• Develop engaging campaign assets, shopper marketing toolkits, and sales enablement materials that reflect the Who Gives A Crap brand ethos.

• Collaborate cross-functionally with Sales, Marketing, and Operations teams to translate business objectives into compelling visual narratives.

• Contribute to the company's purpose-led mission by creating designs that enhance brand perception and support sales growth, ultimately driving donations for clean water and sanitation initiatives.

📝 Enhancement Note: This role is a 6-month contract, which is crucial for candidates to understand for their career planning and expectations. The "Remote OK" status is further refined to a specific geographic requirement: "Australia (Remote)", indicating that while the role is remote, the candidate must be based in Australia. The focus on "Retail & B2B" is a key differentiator, requiring a designer experienced in both consumer-facing retail environments and business-to-business sales collateral.

📈 Primary Responsibilities

• Design and produce a wide range of creative assets for retail environments, including point-of-sale materials, in-store displays, aisle fins, and carpark takeovers, ensuring brand alignment and shopper engagement.

• Develop and maintain a comprehensive shopper marketing toolkit, standardizing brand presentation for consistent and effective in-store presence across various retail partners.

• Create compelling and professional pitch decks and sales collateral for the B2B sales team to introduce the brand and secure new retail partnerships.

• Design digital assets for e-commerce platforms, optimizing visual content for online retail channels to drive traffic and conversion.

• Collaborate with the B2B team on brand activations for trade shows and events, developing visually engaging experiences that represent the company's mission and products.

• Support the development of limited edition packaging designs for nationwide retail rollouts, ensuring aesthetic appeal and brand storytelling.

• Work closely with external printers and production teams to ensure flawless execution of print materials, managing timelines and quality control.

• Translate creative briefs into practical, impactful design solutions that meet commercial objectives and reinforce the company's purpose-driven mission.

📝 Enhancement Note: The responsibilities emphasize a blend of high-impact campaign design (e.g., "carpark takeover") and foundational brand management (e.g., "shopper marketing toolkit"). The direct mention of supporting the sales team with pitch decks and collaborating on B2B trade show activations highlights the B2B component, requiring a strategic design approach beyond typical consumer marketing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design principles is expected, often acquired through a Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent professional experience.

Experience: A minimum of 4 years of professional graphic design experience is required, with a demonstrated focus on Retail and/or B2B design projects.

Required Skills:

• Proven expertise in graphic design with a strong portfolio showcasing work in Retail and/or B2B environments.

• Proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop, for creating high-quality print and digital assets.

• Strong command of Figma for collaborative design workflows and digital asset creation.

• Experience in designing for experiential environments and crafting cohesive brand experiences that bridge physical and visual storytelling.

• Ability to work effectively across both print and digital mediums, transitioning seamlessly between them.

• Excellent communication and interpersonal skills, with a proven ability to articulate creative vision and present work to diverse stakeholders.

• Demonstrated ability to translate creative briefs into practical, impactful design solutions that align with commercial objectives.

• Experience in collaborating with cross-functional teams, including Sales, Marketing, and Operations.

• Familiarity with working with external printers and production teams, including managing project timelines and ensuring quality execution. Preferred Skills:

• Experience in shopper marketing campaign development and execution.

• Familiarity with designing for e-commerce platforms.

• Understanding of sustainable and eco-friendly product branding.

• Basic knowledge of project management principles for design workflows.

📝 Enhancement Note: The requirement for "at least 4 years of design experience" and a portfolio specifically showcasing "Retail or B2B space" and "experiential environments" indicates a need for a designer who understands how to create impactful brand experiences beyond just static visuals. The explicit mention of Adobe Creative Suite and Figma points to the core technical proficiencies expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear understanding of brand consistency across diverse touchpoints, particularly in retail and B2B contexts.

• Showcase case studies of successful retail campaigns or B2B sales collateral that directly contributed to business objectives (e.g., increased sales, successful retailer onboarding, improved brand visibility).

• Highlight projects that involved translating creative briefs into practical, executable design solutions for physical spaces or sales presentations.

• Include examples of digital assets designed for e-commerce or online sales enablement, illustrating proficiency in adapting designs for digital platforms.

• Present work that exhibits strong visual storytelling, connecting the brand's mission with its products and customer experience. Process Documentation:

• For each portfolio piece, provide a brief overview of the design process, from initial brief interpretation to final production.

• Detail how feedback was incorporated and how collaboration with cross-functional teams (Sales, Marketing, Operations) influenced the final design.

• Document the rationale behind design choices, linking them to specific commercial objectives or brand messaging goals.

• Include examples of how print and digital design considerations were balanced or integrated within a single project.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing work in the Retail or B2B space" and "designing for experiential environments" means candidates should curate their portfolio to highlight projects that demonstrate an understanding of physical retail spaces, trade shows, and sales pitches, not just general branding or digital marketing assets. The ability to show how designs translate into tangible business impact is crucial.

💵 Compensation & Benefits

Salary Range: As this is a 6-month contract position for a remote role based in Australia, the salary would typically range from AUD $70,000 to $95,000 per annum, pro-rated for a 6-month period. This range is based on industry benchmarks for mid-level Graphic Designers with 4+ years of experience specializing in Retail and B2B, considering the cost of living in major Australian cities and the remote work flexibility.

Benefits:

• Competitive, market-informed salary for the contract duration.

• Meaningful support towards healthcare for team members in Australia.

• Generous paid leave entitlements.

• Tailored learning and development opportunities to enhance design skills and industry knowledge.

• Complimentary Who Gives A Crap toilet paper supply.

• Opportunity to work for a certified B Corp™ with a strong social and environmental mission.

Working Hours: The standard working hours are approximately 40 hours per week. While the role is remote, flexibility may be available, but adherence to core business hours for team collaboration and client/stakeholder interaction is expected, particularly given the global nature of the team.

📝 Enhancement Note: The salary range is an estimation for a contract role in Australia, considering the experience level and specialization. It's important to note that contract rates can sometimes be higher than equivalent full-time salaries on an annualized basis, but without the typical long-term benefits. The benefits listed are directly from the provided text, emphasizing the company's unique offerings and its B Corp status.

🎯 Team & Company Context

🏢 Company Culture

Industry: Household Essentials (Eco-friendly consumer goods), Social Enterprise, Certified B Corporation. The company operates in a competitive consumer goods market but differentiates itself through its strong environmental mission and commitment to social impact. This creates a unique culture where business success is directly tied to positive societal and environmental outcomes.

Company Size: 250+ employees globally, with a significant presence in Australia for the global creative team. This indicates a scaling company that likely balances the structure and processes of a larger organization with the agility and dynamic nature of a growing startup. For operations professionals, this means opportunities to implement and refine processes within a growing framework, potentially influencing how the company scales its impact.

Founded: The founding date is not explicitly stated, but the company has been in operation long enough to contribute over $20 million AUD to its mission as of June 2026, indicating a mature and successful business model. The company's ethos is built around making it "easy to do good," which permeates its operations and marketing.

Team Structure:

• The Graphic Designer will be part of the global Creative team, which is based in Australia. This suggests a centralized creative function supporting various markets.

• The role requires close collaboration with cross-functional teams such as Sales, Marketing, and Operations, indicating a matrixed or highly collaborative structure where operations professionals are integral to campaign success.

• The reporting structure likely involves a Creative Director or Marketing Lead, with direct interaction with B2B sales personnel and retail account managers. Methodology:

• Data Analysis & Insights: While not directly a data analyst role, the designer will need to understand campaign performance data and customer insights to inform design decisions for retail and B2B channels.

• Workflow Planning & Optimization: The role involves managing design projects from brief to execution, requiring an organized approach to workflow and potentially optimizing design processes for efficiency.

• Automation & Efficiency: While not explicitly stated for the design role, the company's overall ethos of efficiency and impact suggests an appreciation for streamlined processes, which operations professionals would support.

Company Website: whogivesacrap.org

📝 Enhancement Note: The "purpose-led scale up" and "certified B Corp™" status are critical cultural indicators. For operations professionals, this means a focus on mission alignment, ethical practices, and measurable social impact alongside financial performance. The company size suggests a need for organized processes that can scale efficiently.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Graphic Designer position, focused on execution and tactical application of design principles within specific channels (Retail & B2B). It offers a pathway for designers to gain experience in specialized areas of commercial design and contribute directly to revenue-generating activities through sales enablement and retail presence.

Reporting Structure: The Graphic Designer will report into the Creative team, likely under a Creative Director or Senior Designer. However, they will have significant direct interaction and collaboration with the Sales, Marketing, and Operations teams. This cross-functional exposure is beneficial for understanding the broader business context and how design impacts different operational areas.

Operations Impact: The Graphic Designer's work has a direct impact on sales performance by creating engaging retail experiences and effective B2B sales collateral. Well-designed pitch decks can close deals, and strong in-store visuals can drive consumer purchasing decisions. This role contributes to the company's mission by enhancing brand appeal and facilitating sales, which in turn increases the profits donated to clean water and sanitation projects.

Growth Opportunities:

• Specialization: Potential to deepen expertise in Retail Marketing Design, Shopper Marketing, or B2B Sales Enablement Design.

• Skill Development: Opportunities to learn about trade show activations, limited edition packaging, and e-commerce visual merchandising.

• Project Leadership: For successful contract performance, there may be opportunities for increased responsibility on larger projects or potential for extension, depending on business needs.

• Broader Understanding: Gaining insights into how design integrates with sales, marketing, and operational strategies within a purpose-driven organization.

📝 Enhancement Note: The "mid-level" designation for this contract role suggests that while hands-on execution is key, strategic thinking in translating briefs to commercial objectives is also valued. The growth opportunities here are more about skill enhancement and project-specific experience rather than a defined linear career path within this single contract.

🌐 Work Environment

Office Type: This is a Remote-first role, meaning the primary workspace will be a home office or co-working space, provided the candidate is located in Australia.

Office Location(s): While the role is remote, the company specifies that candidates must be based in Australia, as the global creative team is located there. This implies that while physical office presence might not be required, there's a concentration of the team and potentially a headquarters or hub in Australia (e.g., Melbourne is mentioned in secondary locations).

Workspace Context:

• Collaborative Environment: The role emphasizes collaboration with cross-functional teams, suggesting frequent virtual meetings, use of collaboration tools (like Slack, Figma, etc.), and a culture of shared input and feedback.

• Tools and Technology: Access to and proficiency with design software (Adobe Creative Suite, Figma) is essential. The company likely utilizes project management and communication tools to facilitate remote collaboration.

• Team Interaction: Regular interaction with designers, marketers, sales representatives, and operations personnel will occur, fostering a dynamic and communicative work environment despite the remote setup.

Work Schedule: The standard work schedule is approximately 40 hours per week. While remote, maintaining consistent availability during core Australian business hours is likely expected to facilitate seamless collaboration with the Australian-based creative team and other stakeholders.

📝 Enhancement Note: The "Remote-first" nature of the role, coupled with the requirement to be based in Australia, is a critical detail. This means candidates should be comfortable and equipped for remote work, with a dedicated workspace and reliable internet connection. The emphasis on collaboration suggests that active participation in virtual team activities is expected.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation: A session where you present your portfolio, highlighting relevant Retail and B2B projects, explaining your design process, and demonstrating how your work achieved commercial objectives. Be prepared to discuss your approach to shopper marketing and experiential design.

• Skills Assessment/Case Study: You may be given a small design challenge or asked to critique existing designs, demonstrating your strategic thinking and problem-solving abilities. This could involve adapting a campaign for a new retail context or developing a concept for a B2B pitch.

• Cross-functional Interviews: Interviews with key stakeholders from Sales, Marketing, and potentially Operations to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with the hiring manager or a senior leader to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your experience in Retail and B2B design. Prioritize work that shows end-to-end campaign development or significant sales enablement impact.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your design process, the solutions you proposed, and the outcomes (quantitative where possible, e.g., increased sales, successful launch).

• Highlight Retail & B2B Specifics: Ensure you have examples of in-store collateral, POS displays, pitch decks, or trade show materials. Explain the strategic thinking behind these designs.

• Showcase Tool Proficiency: Be ready to discuss your use of Adobe Creative Suite and Figma, and how these tools facilitated your workflow.

• Demonstrate Brand Understanding: Show how you can adapt your design style to fit different brand guidelines while maintaining a strong visual impact.

Challenge Preparation:

• Understand the Brand: Thoroughly research Who Gives A Crap's mission, products, current marketing campaigns, and target audiences (both retail consumers and B2B clients).

• Retail Context: Think about how to create impactful in-store experiences and marketing materials that stand out on crowded shelves and drive impulse purchases.

• B2B Sales Context: Consider what makes a compelling pitch deck for a retailer or a business client. Focus on clarity, professionalism, and demonstrating value.

• Purpose-Driven Design: Be prepared to discuss how you would integrate the company's social and environmental mission into your design work.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for relevance to Retail and B2B channels. Candidates should prepare to articulate not just their design aesthetic, but also their strategic thinking in how their designs support specific business goals and the company's broader mission.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including:

  • Adobe InDesign: For layout design of brochures, pitch decks, shopper marketing toolkits, and print collateral.
  • Adobe Illustrator: For creating vector graphics, logos, custom illustrations, and complex visual elements.
  • Adobe Photoshop: For image editing, manipulation, and creating digital assets for e-commerce and campaigns.

• Figma: Crucial for collaborative design workflows, prototyping, and creating digital assets for web and mobile platforms. Expected proficiency for teamwork and efficient iteration.

Analytics & Reporting: While not a primary tool for the designer, understanding how their designs perform is beneficial. Familiarity with e-commerce analytics or campaign performance metrics might be advantageous for iterating on digital assets.

CRM & Automation: The designer will likely interact with CRM systems indirectly by creating assets for sales teams who use them. Understanding how marketing automation platforms are used for campaign deployment could provide context for digital asset creation.

Other Potential Tools:

• Project Management Software: Such as Asana, Trello, or Jira, for managing design tasks and project timelines.

• Communication Platforms: Slack, Microsoft Teams, or similar for team collaboration.

• File Sharing/Cloud Storage: Google Drive, Dropbox for storing and sharing design assets.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Figma is paramount. Candidates must be proficient in these tools. Understanding how these tools integrate into broader workflows, especially for collaborative remote work, is key.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A strong commitment to the company's mission of providing clean water and sanitation, influencing all business decisions and creative output.

• Impact-Focused: Emphasis on measurable outcomes, both in terms of business growth and social/environmental impact. Designers are expected to create work that drives results.

• Collaboration: A culture that values teamwork and open communication across departments. Designers work closely with Sales, Marketing, and Operations.

• Efficiency & Agility: As a scaling business, there's an appreciation for streamlined processes and the ability to adapt quickly to new opportunities or challenges.

• Integrity & Authenticity: Maintaining high standards of social and environmental responsibility, as evidenced by B Corp certification.

Collaboration Style:

• Cross-functional Integration: Designers are integrated into project teams with Sales, Marketing, and Operations, contributing their expertise from the outset.

• Feedback-Driven: An open culture for giving and receiving constructive feedback to refine designs and ensure alignment with objectives.

• Shared Vision: All team members are encouraged to understand and contribute to the overarching company mission, fostering a sense of shared purpose.

• Proactive Communication: Given the remote nature, proactive and clear communication is essential for keeping projects on track and stakeholders informed.

📝 Enhancement Note: The company's values are deeply intertwined with its mission. Operations professionals in this environment will be expected to align with and contribute to this purpose-driven culture, understanding that their work directly supports the company's social impact goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Commercial Needs: Effectively translating the playful, purpose-driven brand identity into impactful designs that meet the strategic and commercial objectives of both retail partners and B2B clients.

• Remote Collaboration: Maintaining strong creative output and seamless collaboration with a distributed team and cross-functional departments without in-person interaction.

• Fast-Paced Environment: Working within a scaling company means adapting to evolving priorities and potentially tight deadlines for campaigns and sales support materials.

• Diverse Stakeholder Needs: Catering to the varied visual and strategic requirements of different retail channels, B2B clients, and internal teams.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in retail experiential design, shopper marketing, and B2B sales collateral creation.

• Cross-Functional Acumen: Gain a better understanding of sales processes, retail channel management, and operational workflows by working closely with these teams.

• Impact Measurement: Learn how design directly contributes to sales figures, brand perception, and ultimately, the company's philanthropic donations.

• Working with a B Corp: Experience the unique operational and cultural dynamics of a certified B Corporation, focusing on balancing profit with purpose.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically skilled but also strategically minded, adaptable, and an excellent communicator within a remote, purpose-driven context. The growth opportunities are focused on expanding specialized design expertise and business understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand identity with specific commercial requirements for a retail or B2B client. How did you approach it, and what was the outcome?" (Focus on strategic thinking, problem-solving, and results.)

• "How would you approach designing a shopper marketing toolkit for a new product launch that needs to resonate with both impulse buyers and retailers looking for effective merchandising?" (Assess understanding of retail strategy and design application.)

• "Walk us through a B2B sales deck you designed. What was the objective, who was the audience, and how did your design choices support the sales team's goals?" (Evaluate ability to create persuasive sales collateral.)

• "Given our mission, how would you ensure our brand's purpose is effectively communicated through design in both retail environments and B2B sales pitches?" (Gauge alignment with company values and mission integration.) Company & Culture Questions:

• "What interests you about Who Gives A Crap's mission and our B Corp status? How does this align with your personal values or career aspirations?" (Assess cultural fit and purpose alignment.)

• "How do you approach collaboration with remote teams, particularly when working with Sales and Marketing departments who may have different priorities?" (Evaluate collaboration style and communication skills.)

• "How do you stay updated on design trends relevant to retail and B2B marketing, and how do you ensure your work remains fresh yet aligned with brand guidelines?" (Assess professional development and strategic design thinking.) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and highlight your most relevant Retail/B2B experience.

• Case Studies: For each chosen project, present the problem, your solution (detailing design choices), your process, and the results. Use clear visuals and concise explanations.

• Quantify Impact: Whenever possible, use data to demonstrate the success of your designs (e.g., increased engagement, sales uplift, positive client feedback).

• Tool Demonstration: Be prepared to briefly discuss your proficiency with Adobe Creative Suite and Figma and how you leverage them for efficiency and collaboration.

• Q&A: Anticipate questions about your design choices, your understanding of the Who Gives A Crap brand, and your ability to meet the role's specific requirements.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, commercial acumen, and a genuine passion for the company's mission. Candidates should be ready to articulate how their design work directly contributes to sales and the company's purpose.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in Retail and B2B design, including examples of shopper marketing, pitch decks, and experiential design. Ensure clarity on the context and impact of each piece.

• Resume Optimization: Tailor your resume to highlight the required 4+ years of experience, proficiency in Adobe Creative Suite and Figma, and specific experience in Retail and B2B environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic rationale, and the business impact of your work. Prepare to discuss your understanding of Who Gives A Crap's mission and brand.

• Company Research: Thoroughly research Who Gives A Crap's mission, products, B Corp status, and recent campaigns. Understand their target markets and the competitive landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.