Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Crunch Fitness Corporate

Location: New York City, NY

Job Type: FULL_TIME

Category: Marketing / Creative

Date Posted: 2026-09-08T22:39:22

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (minimum three office days)

🚀 Role Summary

• Design a wide range of marketing assets, including digital ads, social media content, email campaigns, and print collateral, ensuring adherence to the distinctive Crunch brand identity.

• Develop and maintain scalable templates within the Storyteq creative automation platform to facilitate efficient localization and customization for the franchise network.

• Collaborate cross-functionally with marketing, creative, and digital teams to execute integrated campaigns and ensure consistent brand messaging across all customer touchpoints.

• Leverage expertise in digital design, social media trends, and performance marketing to create engaging content that optimizes for campaign effectiveness.

• Stay abreast of emerging design and social media trends to infuse innovative and platform-appropriate creative into marketing initiatives.

📝 Enhancement Note: The role requires a strong understanding of performance marketing and how design directly impacts campaign success, indicating a need for data-informed creative decision-making. The emphasis on Storyteq and franchise network support suggests a significant component of scalable design systems and brand governance.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality marketing collateral across digital, social, email, and print media, with a focus on social-first creative.

• Create visually compelling and platform-optimized content for social media channels (Instagram, TikTok, Facebook) that aligns with current trends and brand personality.

• Adapt and resize existing campaign creative into multiple formats and sizes, ensuring brand consistency and visual integrity across all executions.

• Prepare final artwork and production-ready files for both digital and print channels, adhering to specific technical requirements.

• Build and manage editable templates within the Storyteq platform, enabling franchisees to customize creative assets while upholding brand standards and guidelines.

• Partner with internal teams, including Marketing, Creative, and Digital departments, to ensure seamless execution of integrated marketing campaigns.

• Manage a high volume of concurrent projects, prioritizing tasks effectively to meet tight deadlines in a fast-paced environment.

• Uphold and enforce Crunch brand standards across all customer touchpoints, ensuring a cohesive and recognizable brand experience.

• Contribute to the evolution of the Crunch brand's visual identity through innovative design solutions and trend adoption.

📝 Enhancement Note: The responsibility to "prepare files for production" implies a need for meticulous attention to detail regarding bleed, resolution, color profiles (CMYK/RGB), and file formats (e.g., EPS, AI, PDF for print; JPG, PNG, GIF for digital).

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of responsibility.

Experience: 2-5 years of professional graphic design experience, with a significant portion focused on digital marketing, social media content creation, and brand collateral development.

Required Skills:

• Expert proficiency in Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign).

• Strong understanding of digital design principles, including layout, typography, color theory, and visual hierarchy.

• Proven experience designing for various digital platforms, including social media (Instagram, TikTok, Facebook), display advertising, and email marketing.

• Solid grasp of performance marketing concepts and how design contributes to campaign effectiveness.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

• Excellent organizational, communication, and project management skills.

• Keen attention to detail and commitment to producing high-quality, error-free work.

• Passion for design, health, fitness, and staying current with creative and social media trends. Preferred Skills:

• Experience working with creative automation platforms such as Storyteq, Bannerflow, Celtra, or Smartly.

• Proficiency in motion graphics, video editing (e.g., Adobe Premiere Pro, After Effects), or animation.

• Experience in developing scalable design systems or brand guideline documentation.

• Familiarity with web design principles and UI/UX considerations.

• Experience supporting a franchise network or multi-location business.

📝 Enhancement Note: The emphasis on "social-first creative" and "platform-appropriate" content suggests that candidates should demonstrate an understanding of native content formats and best practices for each social media platform, not just general design skills. The "20% travel" requirement implies candidates should be comfortable with occasional business travel for creative reviews or on-site support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design work showcasing proficiency in digital marketing, social media content, and brand collateral.

• Examples demonstrating the ability to adapt creative assets across multiple formats and sizes while maintaining brand consistency.

• Case studies or examples that highlight successful campaigns where design significantly contributed to performance metrics or engagement.

• Evidence of experience with scalable design systems or template creation, particularly if related to creative automation platforms.

• If applicable, examples of motion graphics, video editing, or animation projects. Process Documentation:

• Demonstrations of how design briefs were translated into actionable creative strategies and executed designs.

• Examples of file preparation for both digital and print production, illustrating adherence to technical specifications and quality control.

• Insights into how brand standards were maintained and enforced across various design projects.

• If experience with creative automation platforms is present, documentation of template creation workflow and franchise support processes.

📝 Enhancement Note: Candidates should be prepared to walk through their portfolio, explaining their design process, the rationale behind their creative choices, and the impact of their work on campaign objectives. Specific attention to how they managed brand consistency within a complex or multi-location environment will be crucial.

💵 Compensation & Benefits

Salary Range: $60,000 - $65,000 per year.

Benefits:

• Flexible work from home options available.

• Comprehensive health, dental, and vision insurance (standard for full-time corporate roles).

• Paid time off (vacation, sick leave, holidays).

• 401(k) retirement savings plan with company match.

• Opportunities for professional development and continued learning.

• Employee discounts on Crunch Fitness memberships and services.

Working Hours: Standard full-time hours are expected, likely 40 hours per week. The hybrid model allows for a balance between in-office collaboration and remote work flexibility.

📝 Enhancement Note: The provided salary range of $60,000 - $65,000 for a Graphic Designer with 2-5 years of experience in New York City is at the lower end of the market rate. While NYC has a high cost of living, this range might be competitive for a company that offers strong benefits and growth opportunities. The "Flexible work from home options" is a key benefit, but the "minimum three office days" requirement clarifies the hybrid nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fitness and Health Services. Crunch Fitness operates within a highly competitive and dynamic fitness industry, known for its innovative approach to making fitness accessible and enjoyable.

Company Size: Crunch Fitness has over 600 franchised and company-owned clubs, indicating a large, established brand with a significant operational footprint. The corporate team likely supports this extensive network.

Founded: While the founding date isn't provided, Crunch has a history of growth and brand evolution, positioning itself as a forward-thinking fitness provider.

Team Structure:

• The Graphic Designer will report to the VP of Creative and work within the Marketing department.

• Collaboration is expected with Creative, Digital, and Marketing teams, as well as cross-functional partners across the organization.

• The role likely involves interaction with franchise owners or their representatives, requiring clear communication and brand advocacy. Methodology:

• The Marketing and Creative teams likely employ a data-informed approach to campaign development, using performance metrics to guide creative decisions.

• Emphasis on efficient workflow and scalable solutions, particularly through the use of creative automation platforms like Storyteq.

• A culture that values innovation, creativity, and maintaining a bold, inclusive brand personality.

Company Website: https://www.crunch.com/

📝 Enhancement Note: The "No Judgments" philosophy is a core cultural tenet, suggesting an inclusive and welcoming environment. For a graphic designer, this means creating visuals that resonate with a diverse audience and avoid exclusionary aesthetics. The rapid growth and international presence imply a need for adaptability and understanding of diverse market needs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, focusing on execution and template development. It's a hands-on creative role with significant responsibility for brand consistency and campaign asset creation.

Reporting Structure: Reports directly to the VP of Creative, providing a clear line of communication and mentorship within the creative hierarchy. This structure allows for direct impact on creative strategy and execution.

Operations Impact: The Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, and franchise partner success. High-quality, on-brand creative drives member acquisition and retention, contributing directly to revenue generation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in creative automation platforms (Storyteq), motion graphics, or performance-driven digital design.

• Creative Leadership: Potential to move into a Senior Graphic Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-Functional Roles: Opportunity to transition into marketing management, brand strategy, or digital content development roles within Crunch.

• Franchise Support Expertise: Develop specialized knowledge in supporting a large franchise network, a valuable skill in many brand-centric organizations.

📝 Enhancement Note: The hybrid work model and 20% travel requirement suggest a role that balances flexibility with essential in-person collaboration and operational needs, typical for many corporate creative positions supporting a distributed business model like franchising.

🌐 Work Environment

Office Type: The role is hybrid, requiring a minimum of three days per week in the New York City office. This suggests a professional office environment designed for collaboration, meetings, and focused work.

Office Location(s): New York City, NY (Postal Code: 10016). This central location likely offers good accessibility via public transportation.

Workspace Context:

• The office space is expected to foster collaboration among the Creative, Marketing, and Digital teams, facilitating brainstorming and project reviews.

• Access to necessary design software and hardware will be provided.

• The hybrid model allows for dedicated remote workdays, enabling focused creative tasks and personal time management.

Work Schedule: The role is full-time, likely with standard business hours (e.g., 9 AM - 5 PM EST), but with flexibility inherent in the hybrid model. The 20% travel may require occasional adjustments to the schedule.

📝 Enhancement Note: The minimum three office days per week in NYC is a key aspect of the hybrid arrangement, indicating that in-person interaction, team meetings, and collaborative sessions are highly valued by Crunch Fitness for their creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review and potential brief phone screen to assess basic qualifications and interest.

• Portfolio Review: A crucial step where candidates present their portfolio, highlighting relevant projects and design process. Expect questions about specific work, creative rationale, and problem-solving approaches.

• Skills Assessment/Creative Challenge: Candidates may be asked to complete a design exercise or a short creative brief to evaluate their skills under timed conditions and their understanding of the Crunch brand.

• Team/Stakeholder Interviews: Meetings with the VP of Creative, members of the Marketing/Creative team, and potentially cross-functional partners to assess cultural fit, collaboration style, and strategic thinking.

• Final Interview: Possibly with a senior leader to discuss the role's impact and long-term vision.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest, most relevant projects. Prioritize digital and social media work, and include examples demonstrating template creation or adaptation skills if possible.

• Tell a Story: For each project, explain the brief, your role, your creative process, design choices, challenges faced, and the outcome or impact. Use metrics if available.

• Brand Alignment: Demonstrate a clear understanding of the Crunch brand's bold, inclusive personality and how your designs reflect it.

• Technical Proficiency: Be prepared to discuss the software and techniques used. Highlight any experience with creative automation platforms.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether digital or physical.

Challenge Preparation:

• Research Crunch: Deeply understand Crunch Fitness's brand, target audience, current marketing campaigns, and social media presence.

• Analyze Competitors: Familiarize yourself with the visual branding and social media strategies of other fitness brands.

• Practice Brand Application: Mentally (or physically) create sample social posts or digital ad concepts that align with the Crunch brand.

• Storyteq Understanding: If you have experience with similar platforms, be ready to discuss how you'd approach template creation for scalability and franchisee use.

📝 Enhancement Note: The emphasis on Storyteq and franchise network support means that candidates who can demonstrate not just creative talent but also an understanding of scalable design systems, brand governance, and supporting a distributed user base will have a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert knowledge required, specifically Photoshop, Illustrator, and InDesign for asset creation and manipulation.

• Storyteq: Experience or strong aptitude for learning creative automation platforms is highly desirable for template building and campaign localization.

• Other Creative Automation Platforms: Familiarity with Bannerflow, Celtra, Smartly, or similar tools is a plus.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts performance metrics (e.g., click-through rates, engagement) is essential. Familiarity with social media analytics dashboards and basic web analytics concepts is beneficial. CRM & Automation:

• Not directly applicable to this role, but understanding how marketing assets integrate into CRM or marketing automation workflows could be an advantage.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is non-negotiable. The emphasis on Storyteq suggests that candidates should highlight any experience with similar template-based design systems or their ability to quickly master such platforms, as this is a core requirement for efficient franchise support.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging, and trend-aware creative solutions.

• Brand Integrity: A commitment to upholding and enhancing the bold, inclusive, and "No Judgments" personality of the Crunch brand.

• Efficiency & Scalability: Focus on creating designs and systems (like Storyteq templates) that can be efficiently deployed across a large network.

• Collaboration: A willingness to work closely with various teams to achieve integrated marketing goals.

• Performance-Driven: An understanding that design choices should contribute to measurable marketing objectives.

Collaboration Style:

• Cross-functional partnership: Working closely with Marketing, Digital, and other departments to ensure cohesive campaign execution.

• Feedback Integration: Openness to receiving and incorporating constructive feedback from stakeholders and the VP of Creative.

• Proactive Communication: Regularly updating project status and anticipating needs to ensure smooth workflow.

• Franchisee Support: A service-oriented approach when interacting with and supporting franchise partners on creative needs.

📝 Enhancement Note: The "No Judgments" philosophy is central to Crunch's brand and culture. This translates into a creative approach that is welcoming, diverse, and avoids exclusionary imagery or messaging. Designers are expected to embody this inclusive spirit in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting high-volume demands in a fast-paced environment while maintaining exceptional design quality and brand standards.

• Franchisee Customization: Developing templates that offer sufficient flexibility for franchisees without compromising brand integrity or visual consistency.

• Staying Ahead of Trends: Continuously adapting to rapidly evolving social media platforms, design trends, and digital marketing best practices.

• Cross-Platform Consistency: Ensuring a cohesive brand experience across diverse media (digital, social, print, in-club).

Learning & Development Opportunities:

• Creative Automation Expertise: Becoming a power user of Storyteq and similar platforms, potentially leading to specialized roles in marketing operations or creative technology.

• Motion Graphics & Video: Developing skills in animation and video editing, which are increasingly critical for social media engagement.

• Performance Marketing Design: Deepening understanding of how design elements impact campaign performance and conversion rates.

• Brand Management: Gaining experience in managing and evolving the visual identity of a large, established brand.

📝 Enhancement Note: The challenge of supporting a franchise network means the designer must be adept at creating "guardrails" within templates, ensuring brand consistency while allowing for necessary local adaptations. This requires a strategic approach to design systems.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief and translating it into finalized design assets for a campaign."

• "How do you ensure brand consistency across multiple platforms and formats, especially when supporting a large franchise network?"

• "Walk us through a social media campaign you designed. What were the objectives, your creative approach, and the results?"

• "Describe your experience with creative automation platforms like Storyteq. How would you approach building scalable templates for franchisees?"

• "How do you stay current with design trends and emerging social media features, and how do you incorporate them into your work?" Company & Culture Questions:

• "What appeals to you about the Crunch Fitness brand and its 'No Judgments' philosophy?"

• "How would you ensure your designs are inclusive and resonate with a diverse audience?"

• "Describe your ideal collaborative environment. How do you work with marketing and other teams?"

• "What are your thoughts on hybrid work and managing your time effectively between office and remote days?" Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your digital, social, and template design skills, and ideally, any experience with brand consistency for multi-location businesses.

• Highlight the "Why": For each project, clearly articulate the problem, your solution, your design rationale, and the measurable impact (engagement, clicks, brand lift).

• Demonstrate Brand Adaptability: Show how you can apply a specific brand's voice and visual identity, using Crunch as an example if possible, or discuss how you would approach it.

• Explain Your Process: Be ready to detail your workflow, from brief interpretation to final file delivery, including your use of software and any challenges overcome.

• Storyteq/Automation Focus: If you have experience, be prepared to discuss template creation, asset scaling, and workflow efficiency. If not, express your eagerness to learn and highlight transferable skills in system design.

📝 Enhancement Note: Candidates should be prepared to discuss their understanding of performance marketing metrics and how design directly contributes to them. This demonstrates a strategic, results-oriented approach beyond just aesthetic execution.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Crunch Fitness Corporate career portal.

• Curate Your Portfolio: Select your strongest, most relevant design samples, prioritizing digital, social media, and any template-based work. Ensure it's easily accessible (e.g., a personal website or a well-organized PDF).

• Tailor Your Resume: Highlight keywords from the job description such as "Adobe Creative Cloud," "Storyteq," "social media creative," "digital design," "brand standards," and "performance marketing." Quantify achievements wherever possible.

• Prepare Your Narrative: Practice articulating your design process, creative rationale, and experience with brand consistency and creative automation for your portfolio presentation.

• Research Crunch Fitness: Familiarize yourself with their brand identity, marketing campaigns, social media presence, and company culture to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.