Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: cabi, LLC

Location: Long Beach, California

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: 2026-08-11

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Executes high-quality, on-brand creative assets across digital, social, print, and site channels, ensuring visual consistency and adherence to brand guidelines.

• Leverages Figma and Adobe Creative Suite to produce campaign materials, seasonal content, and website assets, contributing to the overall visual identity of the brand.

• Collaborates closely with the Art Director, Senior Graphic Designer, Copy, Social, Production, and Marketing teams to align design with content strategy and campaign timing.

• Manages multiple design requests and revisions efficiently, demonstrating strong project management and organizational skills in a fast-paced environment.

📝 Enhancement Note: This role is focused on the execution of design assets within established brand frameworks, rather than conceptual design leadership. The emphasis on Figma templates and design systems suggests a need for efficient, repeatable design processes.

📈 Primary Responsibilities

• Design and produce a wide range of creative assets including email campaigns, website banners, social media graphics, print collateral, and other marketing materials, strictly adhering to provided creative briefs and brand guidelines.

• Utilize cabi's established Figma templates and design systems to ensure consistent brand application across all digital and print touchpoints, maintaining brand integrity.

• Partner with the Art Director and Senior Graphic Designer to translate seasonal concepts and photoshoot selects into compelling visual narratives for various marketing channels.

• Conduct thorough proofreading and quality checks of all design work to ensure accuracy, brand consistency, and a polished final output before handover to production or publishing.

• Foster strong collaboration with Copy, Social Media, Production, and Marketing teams to guarantee that all design assets are aligned with campaign objectives, content strategies, and critical timelines.

• Effectively manage a diverse workload of concurrent design projects and revision requests, prioritizing tasks to meet all project deadlines within a dynamic operational workflow.

• Proactively stay informed about current graphic design trends, emerging digital platforms, and best practices, integrating fresh ideas and innovative approaches into execution-based design tasks.

• Perform other related duties as assigned, demonstrating flexibility and adaptability to evolving project needs and company objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and process adherence. The emphasis on "reliable turnaround" and "routine execution work" suggests the need for efficiency and a strong understanding of production workflows within a creative operations context.

🎓 Skills & Qualifications

Education: Associate's or Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred. Equivalent professional experience will also be considered.

Experience: 2-4 years of hands-on graphic design experience is required. Experience within a fashion, lifestyle, or consumer brand environment is highly desirable.

Required Skills:

• Proficiency in Figma for collaborative design and template-based execution.

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for asset creation and manipulation.

• Strong portfolio showcasing clean, effective design execution across digital, social media, and print formats.

• Solid understanding of typography principles, layout design, and maintaining brand consistency.

• Demonstrated ability to manage multiple projects and deadlines effectively in a fast-paced environment.

• Excellent attention to detail for quality assurance and accuracy in all design deliverables.

• Proven collaboration skills, with the ability to work effectively within a cross-functional creative team. Preferred Skills:

• Experience with fashion or lifestyle brands, understanding their unique visual communication needs.

• Familiarity with content management systems (CMS) for website asset integration.

• Basic understanding of motion graphics or animation principles for digital assets.

• Experience working within established design systems and style guides.

📝 Enhancement Note: The experience requirement of 2-4 years positions this as a mid-level role, focusing on skilled execution rather than strategic design direction. The preference for fashion/lifestyle experience indicates a need for understanding industry-specific aesthetics and market dynamics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects demonstrating proficiency across digital (email, social media, web banners), social media graphics, and print collateral.

• Case studies or project examples that highlight the successful application of brand guidelines and creative briefs in executing marketing campaigns.

• Visual evidence of strong typography, layout composition, and consistent brand application across multiple deliverables.

• Examples showcasing efficient use of design tools like Figma and Adobe Creative Suite, particularly in adhering to templates or design systems. Process Documentation:

• While not explicitly stated as a requirement for the portfolio, candidates should be prepared to discuss their personal design process, including how they approach brief interpretation, feedback incorporation, and quality assurance checks.

• Be ready to articulate how you ensure brand consistency and manage multiple project timelines, demonstrating an understanding of workflow efficiency.

• Ability to explain how you integrate feedback from various stakeholders (Art Director, Copy, Marketing) into your design iterations.

📝 Enhancement Note: For a role focused on execution, the portfolio should emphasize the quality and consistency of design output, as well as the candidate's ability to work efficiently within established frameworks. Demonstrating an understanding of the design process and collaboration is key.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 2-4 years of experience in the Long Beach, California area, the estimated annual salary range is between $55,000 and $75,000. This estimate considers the cost of living in Southern California and the typical compensation for creative roles in consumer brands.

Benefits:

• Comprehensive health insurance plans (medical, dental, vision) to support employee well-being.

• Paid time off (PTO) for vacation, personal days, and holidays, promoting work-life balance.

• Retirement savings plan (e.g., 401k) with potential company matching to support long-term financial goals.

• Employee discounts on cabi apparel, offering a tangible benefit of working with a fashion brand.

• Opportunities for professional development and training, including workshops and access to design resources.

• Potential for hybrid work arrangements or flexible scheduling, depending on business needs and team collaboration requirements.

Working Hours: A standard 40-hour work week is expected, typically during regular business hours (e.g., 9:00 AM to 5:00 PM PST), with flexibility for project-driven needs and team collaboration.

📝 Enhancement Note: Salary estimation is based on current market data for Graphic Designers in comparable U.S. metropolitan areas with a similar experience level and within the fashion/retail sector. Benefits are typical for full-time roles in this industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail (Women's Apparel)

Company Size: While not explicitly provided, cabi, LLC is a significant player in the women's fashion industry, suggesting a company size that supports dedicated creative and marketing departments, likely ranging from 200-500 employees. This size typically allows for specialized roles and structured teams.

Founded: cabi was founded in 2005, bringing over 15 years of experience in building its unique direct-selling fashion model. This history indicates a stable company with established processes and a strong brand legacy.

Team Structure:

• The Graphic Designer will be part of the broader Creative team, likely reporting to an Art Director or Senior Graphic Designer.

• This team collaborates closely with Marketing, Social Media, Copywriting, and Production departments to ensure cohesive campaign execution.

• The structure is likely collaborative and project-oriented, with a focus on delivering on-brand assets efficiently. Methodology:

• Brand-Centric Design: Emphasis on strict adherence to brand guidelines and established design systems to maintain a consistent visual identity across all platforms.

• Data-Informed Execution: While the role is execution-focused, designs are informed by campaign briefs, photoshoot concepts, and potentially performance data from previous campaigns to ensure relevance and impact.

• Collaborative Workflow: Designs are developed through close partnership with various teams, ensuring alignment and integrated campaign strategies.

Company Website: https://www.cabionline.com/

📝 Enhancement Note: cabi's focus on connection, confidence, and purpose, as well as its entrepreneurial and people-first culture, suggests a supportive and collaborative work environment. The direct-selling model also implies a strong emphasis on marketing and visual communication to empower Stylists and clients.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned as a mid-level execution specialist. It requires a solid foundation in design principles and software proficiency, with an emphasis on delivering high-quality assets consistently and efficiently within established brand parameters. The role is crucial for translating creative concepts into tangible marketing materials.

Reporting Structure: The Graphic Designer will likely report to an Art Director or Senior Graphic Designer within the Creative department. This reporting line ensures guidance on creative direction, brand standards, and project prioritization.

Operations Impact: The Graphic Designer's work directly impacts the brand's visual communication, influencing customer perception, campaign effectiveness, and overall brand coherence across all channels. High-quality, on-brand assets are critical for driving engagement and supporting sales efforts within the direct-selling model.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like digital marketing assets, social media content, or print production workflows.

• Creative Development: Potential to grow into a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing more to creative concept development.

• Cross-Functional Exposure: Gaining broader experience by working closely with marketing, social media, and production teams, potentially leading to roles in broader marketing or brand management capacities.

• Figma Mastery: Developing advanced skills in Figma's collaborative features and design systems, which are increasingly valuable in modern creative workflows.

📝 Enhancement Note: Growth for an execution-focused role often involves deepening expertise, taking on more responsibility within established processes, or moving into roles that involve more strategic input or leadership.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Long Beach, California, indicating a traditional office environment. This setup is typical for creative teams that benefit from in-person collaboration, spontaneous brainstorming, and direct access to resources and team members.

Office Location(s): Long Beach, California, offers a vibrant urban setting with access to creative talent and a strong business community. Specific office amenities and accessibility details would be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The on-site nature fosters direct interaction with colleagues, facilitating quick feedback loops, team brainstorming sessions, and a shared sense of project ownership.

• Tools and Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially other creative or project management tools necessary for efficient workflow.

• Team Interaction: Opportunities for daily interaction with the Art Director, Senior Designers, Copywriters, and Marketing teams, promoting a dynamic and supportive creative atmosphere.

Work Schedule: A standard full-time schedule, likely Monday through Friday during business hours, is anticipated. While the role emphasizes reliable turnaround, the company culture may offer some flexibility for project peaks and personal needs, especially given the emphasis on a "people-first" approach.

📝 Enhancement Note: An on-site role in a fashion company's headquarters often implies a dynamic, fast-paced environment with a strong emphasis on team synergy and immediate access to creative resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skill alignment, and basic qualifications.

• Portfolio Review & Skills Assessment: A more in-depth discussion of your portfolio, focusing on specific projects, your design process, and problem-solving approach. This may include technical questions about Figma and Adobe Creative Suite. You may be asked to discuss how you apply brand guidelines and handle revisions.

• Team/Hiring Manager Interview: A conversation with the Art Director or hiring manager to evaluate your fit with the team's workflow, creative direction, and company culture. Questions might focus on your understanding of fashion branding and your collaborative style.

• Final Interview (Optional): Potentially a conversation with a higher-level manager or HR to discuss overall fit, career aspirations, and finalize terms.

Portfolio Review Tips:

• Curate for Relevance: Showcase projects that best align with cabi's brand aesthetic and the responsibilities of this role (digital, social, print execution).

• Highlight Process: For key projects, briefly explain the brief, your approach, challenges overcome, and the final outcome. Focus on how you applied brand guidelines and achieved the campaign's objectives.

• Demonstrate Tool Proficiency: Be prepared to discuss your workflow in Figma and Adobe Creative Suite, especially how you leverage templates or design systems.

• Showcase Consistency: Include examples that clearly demonstrate your ability to maintain brand consistency across different asset types and platforms.

• Quantify Impact (If Possible): While challenging for design execution, if any projects had measurable results (e.g., increased engagement on social media, higher click-through rates on emails), be ready to discuss them.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a specific asset (e.g., a social media graphic or email banner) based on a brief, or refining an existing piece of creative.

• Focus on speed, accuracy, and adherence to brand guidelines during any timed challenge.

• Practice articulating your design choices concisely, explaining why you made certain decisions based on the brief and brand.

📝 Enhancement Note: For an execution-focused role, the portfolio review is critical. Candidates should be ready to demonstrate not just creative talent, but also their ability to work efficiently, accurately, and collaboratively within a defined brand framework.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, creating and utilizing templates, and maintaining design system consistency. Proficiency in Figma's core features, component system, and collaborative editing is expected.

• Adobe Creative Suite:

  • Adobe Photoshop: For image manipulation, retouching, and creating pixel-based graphics.
  • Adobe Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • Adobe InDesign: For layout design of print collateral, brochures, and multi-page documents.

Analytics & Reporting: While not a primary focus for this role, familiarity with how design assets perform on digital platforms (e.g., social media engagement metrics, email click-through rates) can be beneficial for understanding design impact.

CRM & Automation: Basic awareness of how design assets are deployed through marketing automation platforms or CRM systems might be helpful, but not a core requirement.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite highlights the core technical requirements. A candidate's ability to efficiently use these tools to produce on-brand assets is paramount.

👥 Team Culture & Values

Operations Values:

• Connection: A strong emphasis on building relationships, both internally within the team and externally with Stylists and clients, reflected in collaborative design approaches.

• Confidence: Empowering individuals through strong visual communication that instills confidence in the brand and its products.

• Purpose: Contributing to a mission-driven company that aims to empower women, with design work supporting this overarching goal.

• Creativity & Craft: Valuing high-quality design execution and attention to detail in all creative outputs.

• Entrepreneurial Spirit: Encouraging initiative and a proactive approach to problem-solving and design execution.

Collaboration Style:

• Team-Oriented: Expect a collaborative environment where designers work closely with other creatives and cross-functional teams.

• Feedback-Driven: Openness to receiving and incorporating feedback from Art Directors, Copywriters, and Marketing to refine designs.

• Process-Focused: Adherence to established workflows and brand guidelines to ensure efficient and consistent delivery of creative assets.

📝 Enhancement Note: cabi's stated values of connection, confidence, and purpose, combined with a people-first and entrepreneurial culture, suggest a workplace that values both individual contribution and collective success, with a strong emphasis on empowering women.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting tight deadlines for multiple projects while maintaining a high standard of design execution and brand consistency.

• Adhering to Strict Brand Guidelines: Effectively translating creative briefs and seasonal concepts within a well-defined brand framework that may have limitations.

• Managing Revisions: Incorporating feedback from various stakeholders, which can sometimes be conflicting or require significant adjustments, while maintaining project momentum.

• Staying Current: Keeping up with rapidly evolving digital design trends and platform best practices while focusing on execution within established brand parameters.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Deepening expertise in Figma, including its advanced features for collaboration, prototyping, and design system management.

• Industry Trend Awareness: Learning how to best apply current design trends within the context of a specific brand's aesthetic and marketing objectives.

• Cross-Functional Understanding: Gaining insights into marketing campaign strategy, social media content planning, and production workflows to better inform design execution.

• Portfolio Enhancement: Opportunity to build a strong portfolio with diverse project examples that showcase consistent, high-quality execution for a well-known consumer brand.

📝 Enhancement Note: For an execution-focused role, growth often involves refining existing skills, becoming a subject matter expert in specific tools or design areas, and understanding how one's work contributes to broader business objectives.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final design asset, particularly when working within established templates." (Focus on workflow, interpretation, and execution.)

• "How do you ensure brand consistency across various digital and print platforms when working on different campaign elements?" (Highlight your understanding of brand guidelines and quality control.)

• "Walk me through a project in your portfolio where you had to manage multiple revisions or conflicting feedback. How did you approach it?" (Demonstrate problem-solving, collaboration, and communication skills.) Company & Culture Questions:

• "What do you know about cabi's brand and its mission to empower women? How do you see your design work contributing to that?" (Show research and alignment with company values.)

• "How do you approach collaboration with non-design teams like Marketing or Copywriting?" (Emphasize teamwork and clear communication.)

• "Describe your experience working with design systems or within established brand templates." (Reinforce your execution capabilities.) Portfolio Presentation Strategy:

• Storytelling: For each selected project, briefly explain the objective, your role, the challenge, your solution, and the outcome.

• Visual Clarity: Ensure your portfolio is well-organized and easy to navigate. Highlight the visual impact and quality of your work.

• Tool Focus: Be ready to discuss your process and proficiency with Figma and Adobe Creative Suite, especially how you managed assets and adhered to brand standards.

• Conciseness: Present your work efficiently, focusing on the most relevant examples for this role. Be prepared for targeted questions rather than lengthy monologues.

📝 Enhancement Note: Preparation should focus on demonstrating not only design skill but also the ability to work within a structured environment, collaborate effectively, and understand the brand's mission.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor your Resume: Highlight your experience with Figma and Adobe Creative Suite, emphasizing your years of experience in graphic design and any relevant fashion/lifestyle brand work. Quantify achievements where possible (e.g., number of assets produced, contribution to successful campaigns).

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your execution skills across digital, social, and print media. Ensure they showcase your ability to adhere to brand guidelines and your proficiency with Figma and Adobe.

• Prepare for a Design Challenge: Be ready to potentially complete a short design exercise that assesses your speed, accuracy, and ability to follow instructions and brand standards.

• Research cabi: Understand their brand, target audience, and mission. Be prepared to discuss how your design approach aligns with their values and aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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