Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Borderless

Location: Mumbai, Maharashtra, India

Job Type: Full time

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-25

Experience Level: Mid-Level (4-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on creating compelling visual content to enhance Borderless's brand presence across digital and marketing platforms, directly supporting GTM initiatives.

• The Graphic Designer will be instrumental in simplifying and visualizing complex financial concepts for a diverse audience through impactful design.

• Responsibilities include the design of social media content, website assets, email campaigns, and marketing collateral, ensuring brand consistency.

• A key aspect of this role involves collaborating closely with Marketing and Product teams to develop engaging visual experiences that resonate with users.

📝 Enhancement Note: While the title is "Graphic Designer," the context of working for a fintech company ("Borderless") specializing in cross-border banking and global investing, and the emphasis on translating complex financial concepts into simple designs, positions this role as critical for Marketing Operations and Go-To-Market (GTM) strategy execution. The output will be tailored to reflect these operational and strategic contributions.

📈 Primary Responsibilities

• Design and produce a wide range of visual assets for digital marketing channels, including social media graphics, website banners, email templates, and online advertisements.

• Develop engaging visual content for marketing campaigns, presentations, and product collateral to support sales and customer acquisition efforts.

• Collaborate with cross-functional teams, particularly Marketing and Product, to conceptualize and execute design solutions that align with brand guidelines and campaign objectives.

• Create motion graphics, animations, and short-form video content to enhance user engagement and communication of financial services.

• Translate complex financial concepts, investment strategies, and banking features into clear, accessible, and visually appealing designs that drive user understanding and adoption.

• Ensure consistent application of brand identity, style guides, and design principles across all visual communications to reinforce brand recognition and trust.

• Contribute to the development and refinement of UI/UX designs for digital platforms, aiming to improve user experience and streamline interaction with financial products.

• Stay abreast of the latest design trends, fintech innovations, and digital marketing best practices to continuously elevate the visual output and effectiveness of marketing materials.

📝 Enhancement Note: The raw description emphasizes creative output. This enhancement focuses on the operational impact of that output, linking design responsibilities directly to marketing campaign execution, user acquisition, brand consistency, and the simplification of complex financial products, all crucial for GTM success.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Marketing, Communications, or a closely related field is required.

• A strong foundation in design principles and visual communication theory is expected, complementing formal education. Experience:

• 4-5 years of professional experience in graphic design, with a significant focus on digital and marketing collateral.

• Proven experience working within a fast-paced environment, managing multiple design projects simultaneously from concept to completion. Required Skills:

• Expert proficiency in the Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and Adobe XD.

• Strong portfolio demonstrating exceptional digital design skills, including branding, social media graphics, and marketing campaign assets.

• Solid understanding of UI/UX principles and their application in creating intuitive digital experiences.

• Creative mindset with meticulous attention to detail, ensuring high-quality and error-free design deliverables.

• Ability to effectively translate complex financial concepts into simple, impactful visual narratives.

• Excellent communication and collaboration skills, with the capacity to work effectively with cross-functional teams.

• Proficiency in managing multiple projects and prioritizing tasks in a deadline-driven environment. Preferred Skills:

• Experience in motion graphics, animation, or video editing, with a portfolio showcasing relevant work.

• Familiarity with or a strong interest in the finance, fintech, or investment sectors.

• Experience in creating UI/UX designs for web and mobile applications.

• Knowledge of design best practices for accessibility and internationalization.

📝 Enhancement Note: The raw requirements list specific software. This enhancement contextualizes them within design workflows and highlights the importance of a portfolio as proof of applied skills, especially for roles supporting marketing and product teams. The "plus" for fintech interest is framed as a preferred skill due to the industry's complexity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of digital design projects.

• Emphasis should be placed on work that demonstrates brand development, social media campaign effectiveness, and the successful simplification of complex information.

• Include case studies or project examples that highlight your process from initial brief to final execution, detailing design choices and their intended impact.

• Showcase proficiency in creating assets for various digital platforms (web, mobile, social media, email) and demonstrate an understanding of their specific design requirements. Process Documentation:

• Candidates should be prepared to discuss their design process, including how they approach client briefs, conduct research, develop concepts, iterate on designs, and manage feedback.

• Understanding of workflow management tools and processes used in creative teams (e.g., project management software, version control for design assets) is beneficial.

• Ability to document design specifications and guidelines to ensure brand consistency across all outputs.

📝 Enhancement Note: For a design role supporting operations, the portfolio isn't just a showcase of aesthetics but a demonstration of process, problem-solving, and the ability to deliver on strategic objectives. This section emphasizes how the portfolio should reflect these operational aspects.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 4-5 years of experience in Mumbai, India, the estimated salary range is ₹600,000 to ₹900,000 per annum. This range considers the cost of living in Mumbai, the competitive nature of the fintech industry, and the specific skill set required. Benefits:

• Global Impact: Opportunity to contribute to a mission that empowers individuals across Asia, the Middle East, and India with global financial opportunities.

• Supportive Team: Work within a collaborative and growth-oriented environment with passionate colleagues dedicated to mutual development.

• Exciting Growth: Be part of an innovative fintech platform experiencing rapid expansion, offering dynamic challenges and opportunities for professional advancement.

• Fun Environment: Enjoy a vibrant startup culture that balances hard work with a dynamic and engaging atmosphere.

• Health and Wellness: Comprehensive health insurance and wellness programs.

• Professional Development: Access to training, workshops, and conferences to enhance design and industry-specific skills.

• Flexible Work Arrangements: While this role is on-site, the company culture may offer some flexibility in work hours, conducive to focused creative work.

Working Hours:

• Standard full-time employment, typically 40 hours per week. While on-site, the company fosters a productive yet engaging work environment.

📝 Enhancement Note: Salary estimation is based on typical compensation for this role in Mumbai, India, considering the fintech sector. Benefits are expanded from the provided points to reflect standard offerings and the context of a growing fintech startup.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech), Cross-Border Banking, Global Investing. Borderless operates in a rapidly evolving sector that demands innovation, regulatory compliance, and a strong focus on user experience. The fintech landscape requires agility, data-driven decision-making, and continuous adaptation to market trends and technological advancements.

Company Size: The company is likely a growing startup or scale-up, indicated by the need for experienced hires and the emphasis on growth opportunities. This suggests a dynamic, fast-paced environment where individual contributions are highly visible and impactful.

Founded: Borderless was founded with a mission to globalize wealth management, implying a culture driven by innovation, entrepreneurship, and a user-centric approach to financial services.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, working closely with marketing managers, content creators, and digital strategists.

• Collaboration will extend to the Product team, requiring close interaction with product managers and UX/UI designers to ensure visual consistency and effective communication of product features.

• The team is expected to be agile, with a strong emphasis on cross-functional collaboration and shared ownership of GTM success. Methodology:

• Data-Driven Design: Utilizing user data and campaign performance metrics to inform design decisions and optimize visual content for maximum engagement and conversion.

• Agile Marketing: Iterative design processes that allow for quick adaptation to market feedback and campaign performance, ensuring marketing materials remain relevant and effective.

• User-Centricity: A core focus on understanding the target audience's needs and preferences to create designs that are not only aesthetically pleasing but also highly functional and easy to understand, especially for complex financial products.

Company Website: www.borderless.world

📝 Enhancement Note: This section expands on the company's industry and size to infer the operational context for a designer. It highlights the need for data-driven and agile approaches common in fintech marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the creative and marketing operations function. It requires a solid foundation of technical design skills and a growing ability to contribute strategically to marketing campaigns and brand development. The designer is expected to operate with a degree of autonomy on assigned projects while being a key collaborator within their teams.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or Creative Lead. This individual will be responsible for guiding design strategy, managing project pipelines, and providing feedback on creative output.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, brand perception, user acquisition, and customer engagement. By creating clear, compelling visual communication for complex financial products, this role plays a crucial part in driving customer understanding, trust, and ultimately, revenue growth for Borderless. Strong design can improve conversion rates, reduce customer support queries by enhancing clarity, and build a memorable brand identity.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, UI/UX design, or data visualization for financial content.

• Leadership Potential: With proven performance and strategic contribution, potential to move into a Senior Graphic Designer role, leading projects or mentoring junior designers.

• Cross-Functional Learning: Exposure to product development, marketing strategy, and user research, enabling a broader understanding of the fintech business and potential pivots into related roles.

• Industry Expertise: Developing specialized knowledge in fintech and investment design, becoming a valuable asset in a high-growth industry.

📝 Enhancement Note: This section frames the Graphic Designer role within a broader operations and career context, emphasizing its strategic importance and potential for growth within a fintech company.

🌐 Work Environment

Office Type: The role is on-site in Mumbai, suggesting a traditional office setting. This environment typically facilitates direct collaboration, spontaneous brainstorming, and a stronger sense of team cohesion compared to remote setups.

Office Location(s): Mumbai, Maharashtra, India. This location offers access to a large talent pool and is a significant business hub.

Workspace Context:

• Collaborative Environment: The office space is likely designed to encourage interaction between team members, with common areas for meetings and informal discussions.

• Tools and Technology: Access to standard office equipment, high-performance workstations, and the latest design software and hardware required for creative production.

• Team Interaction: Opportunities for daily interaction with marketing, product, and potentially other creative professionals, fostering a dynamic and supportive work atmosphere.

Work Schedule:

• Standard full-time, on-site schedule (typically 40 hours per week). While deadlines are critical, the company culture may support focused work blocks and flexibility where possible, aligning with the creative nature of the role.

📝 Enhancement Note: This section details the on-site work environment, focusing on how it supports collaboration and creative output, essential for a design role within a fast-paced fintech company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Technical Interview: A session where you will present your portfolio, discuss your design process, and answer technical questions related to design software and principles. Be prepared to articulate your design rationale and problem-solving approach.

• Cross-Functional Interviews: Meetings with members of the Marketing and Product teams to evaluate your collaboration style, communication skills, and ability to understand and visualize complex financial concepts.

• Final Interview: A discussion with a senior leader to assess cultural fit, long-term potential, and alignment with Borderless's vision and values.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in digital design, branding, social media, and UI/UX. Prioritize projects that show how your design solved a problem or achieved a business objective.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions you implemented, and the outcomes or impact. Use visuals effectively to guide the viewer.

• Highlight Fintech Relevance: If you have any projects related to finance, investing, or complex data visualization, ensure they are prominently featured. Showcase your ability to simplify complex information.

• Demonstrate Software Proficiency: Include examples that showcase your command of Adobe Creative Suite tools, particularly Photoshop, Illustrator, After Effects, and XD. If you have UI/UX work, ensure it's presented clearly.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. A digital portfolio (e.g., website, PDF) is standard.

Challenge Preparation:

• Design Challenge: You may be given a short design task or brief to complete within a set timeframe. This will likely involve creating a visual asset for a hypothetical marketing campaign or a feature explanation.

• Focus on Process: Even in a timed challenge, demonstrate your thought process, decision-making, and how you would approach problem-solving.

• Brand Alignment: Show an understanding of the Borderless brand and how your design would fit within its existing visual identity.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their portfolio and prepare for interviews specifically for a design role in the fintech sector, emphasizing process and strategic impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects, Adobe XD are essential. Proficiency is non-negotiable.

• UI/UX Design Tools: Figma, Sketch, or similar tools may be used for prototyping and wireframing, complementing Adobe XD.

• Motion Graphics & Animation: After Effects will be the primary tool for creating dynamic visual content.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how design impacts key metrics (e.g., click-through rates, conversion rates, engagement) is crucial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) to see how visual content performs is beneficial. CRM & Automation:

• The designer will likely create assets that are deployed through marketing automation platforms (e.g., HubSpot, Mailchimp) and used in CRM systems. Understanding the technical constraints and best practices for these platforms (e.g., email template design, social media posting requirements) is advantageous.

📝 Enhancement Note: This section lists the essential software and tools, emphasizing their role in the design workflow and marketing operations.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to finding new and better ways to communicate financial concepts and engage users through design.

• User-Centricity: Prioritizing the user experience and understanding their needs to create accessible and impactful visual content.

• Collaboration: A belief in the power of teamwork and cross-functional partnerships to achieve common goals.

• Excellence: A drive for high-quality, detail-oriented work that upholds brand integrity and delivers measurable results.

• Adaptability: Embracing change and responding quickly to evolving market trends and business needs in the dynamic fintech space.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with Marketing, Product, and other teams to ensure design solutions are aligned with business objectives and user needs.

• Open Communication: Fostering an environment where feedback is shared constructively and design ideas are discussed openly.

• Shared Ownership: Working collaboratively towards shared goals, with a collective responsibility for the success of marketing campaigns and product launches.

📝 Enhancement Note: This section interprets the company's stated values and implies a collaborative, innovative, and user-focused culture relevant to operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge will be translating intricate financial products and investment concepts into easily digestible and visually appealing designs for a broad audience.

• Brand Consistency: Maintaining a cohesive brand identity across a wide array of digital and marketing materials, especially as the company scales.

• Pace of Fintech: Keeping up with the rapid evolution of the fintech industry, design trends, and user expectations in a highly competitive market.

• Balancing Creativity and Strategy: Effectively merging creative vision with marketing objectives and technical constraints to deliver designs that are both aesthetically pleasing and strategically effective.

Learning & Development Opportunities:

• Fintech Design Specialization: Gaining deep expertise in designing for financial services, a niche with high demand.

• Advanced Design Software: Opportunities to master advanced features in After Effects, explore new design tools, and potentially delve into 3D rendering or interactive design.

• Strategic Marketing Input: Contributing to the strategic planning of marketing campaigns through design insights and trend analysis.

• Mentorship: Potential for mentorship from senior designers or marketing leaders, fostering professional growth and career advancement.

📝 Enhancement Note: This section identifies specific challenges and growth areas relevant to a Graphic Designer in the fintech sector, offering a realistic outlook for potential candidates.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign to explain the benefits of a multi-currency account to a target audience unfamiliar with cross-border finance?" (Focus on simplifying concepts, audience segmentation, and visual storytelling.)

• "Describe your process for ensuring brand consistency across diverse marketing channels, from social media posts to website landing pages." (Highlight your understanding of brand guidelines and systematic approach.)

• "Walk us through a project where you had to translate a complex technical or financial concept into a simple visual. What was your process, and what was the outcome?" (Prepare a case study demonstrating your problem-solving and simplification skills.) Company & Culture Questions:

• "What interests you about Borderless and the fintech industry specifically?" (Research the company's mission, products, and recent news. Show genuine interest in finance and global markets.)

• "How do you stay updated on design trends, especially within the fintech or finance sector?" (Demonstrate proactive learning and industry awareness.)

• "Describe a time you collaborated with a marketing or product team. How did you manage feedback and ensure alignment on design goals?" (Prepare an example that showcases your communication and teamwork skills.) Portfolio Presentation Strategy:

• Focus on Impact: For each project, emphasize the problem you solved and the results you achieved (e.g., increased engagement, clearer communication, brand uplift).

• Articulate Your Process: Be ready to explain why you made certain design choices, not just what you designed. Connect your decisions to the project's objectives.

• Showcase Versatility: Highlight your ability to adapt your style and approach to different project types and audiences.

• Technical Details: Be prepared to discuss the software and techniques you used, especially for motion graphics or UI/UX work.

• Ask Insightful Questions: Prepare questions about the design team, current projects, company culture, and how design contributes to Borderless's GTM strategy.

📝 Enhancement Note: These interview questions and preparation tips are tailored to assess the candidate's ability to perform in a fintech environment, focusing on strategic thinking, problem-solving, and collaboration within an operations context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Borderless careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating digital design, branding, social media content creation, and your ability to simplify complex information. Prioritize examples that show impact and problem-solving.

• Resume Optimization: Ensure your resume clearly outlines your 4-5 years of experience, proficiency in Adobe Creative Suite, UI/UX understanding, and any relevant fintech or finance industry exposure. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and preparing answers to common interview questions, especially those related to translating complex concepts and collaborating with marketing/product teams.

• Company Research: Thoroughly research Borderless, its mission, products, target markets, and recent developments. Understand their brand identity and how your design skills can contribute to their growth and GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.