Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Beechwood Sales & Service

Location: New Berlin, WI, USA

Job Type: Full-Time

Category: Marketing/Creative Operations

Date Posted: June 10, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute creative marketing materials that support Beechwood Sales & Service's product portfolio and sales initiatives.

• Ensure adherence to strict supplier brand standards and maintain visual brand identity across all created collateral.

• Collaborate with sales teams and management to produce internal and external presentation materials and promotional items.

• Provide potential support for digital marketing efforts, including social media content and website updates, enhancing the company's online presence.

📝 Enhancement Note: While the title is Graphic Designer, the responsibilities heavily lean into supporting sales and marketing operations by creating tangible promotional assets. This role requires a blend of creative design skills and an understanding of Go-To-Market (GTM) support needs, particularly within the beverage distribution industry. The focus on "point-of-sale items," "menus," and "portfolios" indicates a strong connection to sales enablement and operational marketing.

📈 Primary Responsibilities

• Design and produce a variety of marketing collateral, including posters, banners, menus, table tents, and portfolios, ensuring strict adherence to supplier brand guidelines and internal brand identity.

• Execute creative concepts for new promotional materials, aligning with marketing objectives and sales team requirements.

• Assist in the development and refinement of internal and external presentation materials to enhance communication and engagement.

• Manage the operation and routine maintenance of printing equipment, including troubleshooting and inventory evaluation, to ensure seamless production.

• Perform finishing tasks such as trimming, folding, and laminating to prepare promotional items for distribution.

• Proactively manage project timelines, solicit necessary input, and meet all deadlines for design and production tasks.

• Provide support for digital marketing initiatives, including formatting social media posts and updating website content to complement physical marketing efforts.

• Collaborate effectively with sales representatives, management, vendors, and suppliers to gather requirements and ensure project success.

📝 Enhancement Note: The emphasis on "customer service standards," "working relationships with the Beechwood Sales & Service Team," and "soliciting input and direction" highlights the operational aspect of this role. The Graphic Designer is expected to be a key support function for the sales and marketing teams, requiring strong collaboration and communication skills beyond pure design execution.

🎓 Skills & Qualifications

Education:

• Associate Degree in Graphic Design is required.

• Bachelor’s Degree in Graphic Design is preferred. Experience:

• 2-5 years of professional graphic design experience, with a demonstrated ability to manage multiple projects and meet tight deadlines.

• Experience in a fast-paced environment, preferably within sales support, marketing operations, or a related creative function.

• Proven ability to work independently and take initiative while also collaborating effectively within a team. Required Skills:

• Demonstrated expertise in Adobe Creative Cloud suite, specifically InDesign, Illustrator, Photoshop, and Acrobat, within a PC environment.

• Strong understanding of fundamental design principles, including composition, typography, color theory, and layout.

• Proficiency in creating and maintaining brand identity standards for various suppliers and internal branding.

• Exceptional organizational skills and the ability to prioritize and manage a high volume of projects simultaneously.

• Meticulous attention to detail, with proven proofreading capabilities and excellent spelling and grammar.

• Strong interpersonal and communication skills to effectively brainstorm and collaborate with diverse stakeholders, including sales teams, management, and external partners. Preferred Skills:

• Experience in digital marketing support, including social media content creation and website updates.

• Familiarity with print production processes and equipment operation, including trimming, folding, and laminating.

• Previous experience in the beverage distribution or consumer goods industry.

• Ability to adapt quickly to client direction and evolving aesthetic requirements.

📝 Enhancement Note: The requirement for a "strong and dynamic portfolio" is paramount for this role, serving as the primary evidence of design capabilities and understanding of brand consistency. The emphasis on "supplier brand standards" suggests the need for meticulous execution and a nuanced understanding of diverse brand guidelines.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects, with a focus on marketing collateral, point-of-sale items, and presentation materials relevant to sales enablement.

• Include examples demonstrating the ability to work within and adapt existing branded templates while strictly adhering to supplier brand standards.

• Present case studies or project examples that highlight problem-solving through design, such as creating effective promotional materials for specific sales goals.

• Demonstrate proficiency in the Adobe Creative Cloud suite through the variety and quality of work presented, especially InDesign, Illustrator, and Photoshop. Process Documentation:

• Be prepared to discuss your personal design workflow, from initial concept and client brief to final production and delivery, emphasizing efficiency and collaboration.

• Highlight your approach to managing multiple projects with competing deadlines, including prioritization strategies and communication methods.

• Detail your experience with adhering to strict brand guidelines and ensuring consistency across various marketing assets.

📝 Enhancement Note: The portfolio should not only showcase artistic talent but also the candidate's ability to function as a reliable operational support for the sales and marketing teams. Demonstrating an understanding of the end-to-end design process, from brief to execution and production, is crucial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Graphic Designers with 2-5 years of experience in the New Berlin, WI area, the estimated salary range is $50,000 - $70,000 annually. This estimate considers the required Associate's degree, preferred Bachelor's, and the specific responsibilities outlined, which include operational support beyond pure design. Benefits:

• Competitive Salaries: Reflecting industry standards and individual experience.

• Outstanding Healthcare: Platinum-level coverage including comprehensive medical, dental, and vision insurance with low deductibles and premium contributions.

• Generous Retirement Package: Includes a 401K with a company match and profit sharing, offering significant long-term financial security.

• Paid Time Off (PTO): Ample paid vacation days.

• Paid Holidays: Recognized public holidays are compensated.

• Career Development: Opportunities for in-house and on-the-job training to enhance skills.

• Tuition Assistance: Support for further education and professional development.

• Wellness Benefits: Programs and resources to support employee well-being.

• Cell Phone Discounts: A practical perk for staying connected.

Working Hours:

• Standard full-time position, typically 40 hours per week. The role is on-site, requiring consistent presence during business hours. Flexibility may be offered based on project needs and team coordination.

📝 Enhancement Note: The salary range is estimated based on Glassdoor, Salary.com, and LinkedIn Salary data for Graphic Designers in the Milwaukee metropolitan area, adjusted for the specified experience level and the additional operational support aspects of the role. The benefits package is detailed and robust, typical of companies prioritizing employee well-being and long-term retention.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically Beer Distribution). This industry is characterized by fast-paced sales cycles, strong supplier relationships, and a focus on brand promotion and market presence.

Company Size: Beechwood Sales & Service is part of The Sheehan Family Companies, which implies a larger organizational structure with established processes and support systems, while still maintaining a family-owned ethos. The direct entity likely operates with a focused team structure.

Founded: While the exact founding date of Beechwood Sales & Service isn't specified, the mention of "family owned and operated" suggests a long-standing tradition and commitment to its employees and community. The Sheehan Family Companies' history likely underpins Beechwood's operational stability and values.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Sales Support team, potentially reporting to a Marketing Manager or Sales Director.

• The role involves direct collaboration with the Beechwood Sales & Service Team, indicating a close working relationship with sales representatives and management.

• Cross-functional collaboration will extend to suppliers and vendors, requiring the ability to manage external relationships and understand their brand requirements. Methodology:

• Data-Driven Design: While not explicitly stated, the need to adhere to "supplier brand standards" and support sales initiatives implies designs should be effective and measurable in their impact.

• Process Optimization: The emphasis on "adhering to customer service standards" and "ensuring operation of equipment" points to a structured approach to workflow and operational efficiency.

• Collaborative Execution: The role requires active participation in brainstorming sessions and feedback exchanges, fostering a culture of shared creation and improvement.

Company Website: https://www.beechwoodsales.com/

📝 Enhancement Note: The company's focus on representing "world-class breweries" and its recognition as a "Top Workplace" suggest a culture that values quality, employee satisfaction, and a professional yet engaging work environment. The beer distribution sector often fosters a dynamic and social atmosphere.

📈 Career & Growth Analysis

Operations Career Level: This is an intermediate-level Graphic Designer role, focused on execution and support within the broader operations framework of sales and marketing. It requires a solid understanding of design principles and software, coupled with the ability to translate business needs into creative assets.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a senior member of the sales leadership team who oversees marketing collateral and sales support materials. This structure ensures alignment with sales objectives and brand strategies.

Operations Impact: This role directly impacts revenue by creating visually compelling point-of-sale materials, promotional items, and presentations that drive product awareness, sales team effectiveness, and customer engagement. High-quality, on-brand collateral reinforces Beechwood's image and strengthens its relationships with both suppliers and customers.

Growth Opportunities:

• Specialization: Develop deep expertise in beverage marketing design, print production management, or digital marketing content creation.

• Advancement: Progress to a Senior Graphic Designer role, potentially leading design projects or managing junior designers as the team grows.

• Cross-Functional Roles: Transition into Marketing Coordinator, Sales Enablement Specialist, or Digital Marketing roles by leveraging design skills and understanding of GTM strategies.

• Industry Expertise: Gain specialized knowledge in beer branding, distribution logistics, and sales support, becoming a valuable asset within the food and beverage sector.

📝 Enhancement Note: The "opportunities for growth and development within our organization" mentioned in the company description are key indicators of potential career progression. The blend of creative and operational responsibilities offers a unique pathway for a designer to impact business outcomes directly.

🌐 Work Environment

Office Type: Beechwood Sales & Service operates from a physical location, indicating an on-site work environment. This likely includes office spaces for administrative and sales teams, and potentially a dedicated area or equipment for design and print production.

Office Location(s): New Berlin, Wisconsin, USA. This location is near Milwaukee, offering access to a significant metropolitan area with amenities and professional networks.

Workspace Context:

• The workspace will likely be collaborative, requiring interaction with sales representatives and marketing personnel to understand their needs and gather feedback.

• Access to necessary design software (Adobe Creative Cloud on a PC) and potentially in-house printing and finishing equipment will be provided.

• Opportunities for team interaction will be frequent, fostering a sense of camaraderie and shared purpose within the sales support function. Work Schedule:

• The role is full-time, typically 40 hours per week. As an on-site position supporting a sales team, adherence to standard business hours is expected, with potential flexibility for critical deadlines.

📝 Enhancement Note: The "family owned and operated" nature of Beechwood suggests a potentially more personal and supportive work environment compared to larger, corporate entities, while still maintaining professional operational standards.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, software proficiency, and relevant experience.

• Design Challenge: Candidates may be asked to complete a small design task or present a case study from their portfolio that demonstrates their ability to meet brand standards and create effective marketing collateral.

• Interviews: Multiple rounds of interviews, likely including HR, hiring manager (e.g., Marketing Manager or Sales Director), and potentially key stakeholders from the sales team. These interviews will assess technical skills, creative approach, problem-solving abilities, and cultural fit.

• Final Discussion: A discussion focused on understanding the candidate's fit with the company culture, their career aspirations, and their approach to collaboration within a sales-supportive operations environment.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the skills required for this role, focusing on marketing collateral, brand adherence, and sales support materials.

• Showcase Process: For key projects, briefly explain the brief, your design process, the challenges you faced, and how your final design met the objectives and adhered to brand guidelines.

• Highlight Brand Compliance: Clearly demonstrate your ability to work with and maintain strict brand identities, especially if you have examples of working with multiple brands or clients.

• Emphasize Operational Impact: If possible, include examples where your design work directly contributed to sales goals or improved a process (e.g., clearer menus, more effective POS displays).

• Digital Presentation: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, a well-organized PDF) and easy to navigate.

Challenge Preparation:

• Understand the Brand: Research Beechwood Sales & Service, its suppliers (Anheuser-Busch, Diageo-Guinness, Sierra Nevada, New Glarus), and the beer distribution industry.

• Anticipate Design Briefs: If a design challenge is given, focus on understanding the core objective, target audience, and any brand constraints. Prioritize clarity, brand consistency, and visual appeal.

• Practice Articulating Your Process: Be ready to verbally walk through your design choices, software usage, and how you would ensure brand integrity and meet deadlines.

📝 Enhancement Note: The emphasis on "supplier brand standards" and the need to create "point-of-sale items" and "presentation materials" means interviewers will be looking for a designer who can execute with precision and understand the commercial context of their work, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in InDesign (for layout and print production), Illustrator (for vector graphics and logos), Photoshop (for image editing and manipulation), and Acrobat (for PDF creation and management).

• PC Environment: Experience working with Windows operating systems and associated hardware.

Analytics & Reporting:

• While not a primary analytics role, an understanding of how design impacts engagement (e.g., social media metrics, website traffic for updated content) would be beneficial. CRM & Automation:

• Familiarity with how marketing collateral integrates with CRM systems or sales enablement platforms may be advantageous, though not explicitly required. Basic understanding of digital asset management (DAM) principles could also be helpful.

📝 Enhancement Note: The core requirement is deep technical proficiency in the Adobe Creative Cloud suite. Experience with specific printers or finishing equipment might be a plus but is secondary to software expertise.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, on-brand marketing materials that meet stringent supplier standards and support sales objectives.

• Customer Focus: Prioritizing the needs of the internal sales team and external customers by delivering timely, effective, and visually appealing creative solutions.

• Collaboration: Fostering strong working relationships with sales, management, and external partners through open communication, constructive feedback, and teamwork.

• Responsibility & Initiative: Taking ownership of projects, working independently to meet deadlines, and proactively identifying opportunities for improvement in design and processes.

• Innovation: Bringing creative ideas and solutions to the table while respecting established brand guidelines and operational requirements.

Collaboration Style:

• Team-Oriented: Actively participating in brainstorming sessions and cross-functional team meetings to ensure alignment and gather diverse perspectives.

• Feedback-Driven: Open to giving and receiving constructive criticism to refine designs and improve overall project outcomes.

• Proactive Communication: Maintaining clear and consistent communication with stakeholders regarding project status, potential roadblocks, and design decisions.

• Process-Aware: Understanding the operational workflows involved in sales and marketing, and how design fits into the broader business objectives.

📝 Enhancement Note: The "Top Workplace" recognition suggests a positive and supportive company culture that values its employees. The "family owned and operated" aspect likely contributes to a culture of loyalty, mutual respect, and a shared commitment to the company's success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Standards: Juggling the diverse brand guidelines of multiple world-class breweries while ensuring consistency and adherence.

• Managing Project Volume: Prioritizing and executing a large number of design projects simultaneously under tight deadlines typical of a fast-paced sales environment.

• Translating Sales Needs: Effectively interpreting the requirements of the sales team into compelling visual assets that drive results.

• Keeping Pace with Trends: Staying current with graphic design trends and digital marketing best practices to keep collateral fresh and effective.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in specific areas like packaging design for beverages, trade show collateral, or digital ad creative.

• Industry Knowledge: Gain in-depth understanding of the beer distribution market, supplier brand strategies, and sales enablement tactics.

• Software Proficiency: Master advanced features within Adobe Creative Cloud or explore new design and marketing software.

• Cross-Functional Exposure: Learn more about sales strategy, marketing campaigns, and operational processes through collaboration with other departments.

📝 Enhancement Note: The role offers a unique opportunity for a designer to become an expert in the niche yet dynamic beer distribution industry, providing specialized knowledge that can be highly valuable.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to work with conflicting brand guidelines from different clients. How did you ensure brand integrity for each?" (Assesses ability to manage multiple brands and adhere to standards.)

• "Walk us through your process for creating a point-of-sale display or promotional poster from initial concept to final output." (Evaluates workflow, problem-solving, and execution.)

• "How do you prioritize multiple design projects with urgent deadlines? Can you give an example?" (Tests organizational skills and time management under pressure.)

• "How do you incorporate feedback on your designs, especially if it's constructive criticism?" (Gauges adaptability and collaboration skills.) Company & Culture Questions:

• "What interests you about working for Beechwood Sales & Service and specifically in the beer distribution industry?" (Assesses motivation and industry interest.)

• "Our company is recognized as a Top Workplace. What does a positive work environment mean to you?" (Evaluates cultural fit and understanding of company values.)

• "How do you see your role contributing to the success of our sales team?" (Focuses on understanding the impact of design on sales enablement.) Portfolio Presentation Strategy:

• Narrative is Key: Don't just show slides; tell the story behind each project. What was the objective? Who was the audience? What was your creative solution? What was the outcome?

• Highlight Brand Adherence: Specifically point out how you managed and executed brand standards, especially if you have examples of working with multiple suppliers.

• Showcase Technical Skills: Be ready to briefly discuss the software and techniques you used to achieve specific visual effects or prepare files for print.

• Demonstrate Efficiency: If you have examples of projects completed under tight timelines or with limited resources, highlight them to show your ability to work efficiently.

📝 Enhancement Note: Interviewers will be looking for a designer who is not only creatively talented but also process-oriented, detail-focused, and client-service minded, understanding that their work directly supports business objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on recruiting.ultipro.com.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of marketing collateral, POS items, and brand adherence, tailored to showcase your strengths relevant to this role.

• Tailor Your Resume: Highlight your experience with Adobe Creative Cloud, your understanding of design principles, your project management skills, and any experience in fast-paced environments or the food/beverage industry.

• Prepare for Design Challenges: Familiarize yourself with Beechwood's suppliers and typical marketing materials in the beverage industry. Be ready to discuss your design process and how you handle feedback.

• Research Beechwood: Understand their mission, values, and their position as a "Top Workplace" to articulate your fit and enthusiasm during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.