Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Anavah Talent (representing a U.S.-based premium ice cream franchise)

Location: Metro Manila, Philippines

Job Type: Full-Time

Category: Creative & Design Operations

Date Posted: April 30, 2026

Experience Level: Mid-Level (2-5 years suggested)

Remote Status: Fully Remote

🚀 Role Summary

• Focus on high-volume production design, primarily updating and maintaining existing marketing assets like menus, signage, and promotional materials for a U.S.-based ice cream franchise.

• Execute design tasks accurately and efficiently within established brand guidelines and templates, ensuring visual consistency across 175+ franchise locations.

• Collaborate closely with a remote U.S.-based team, particularly a Traffic Coordinator, to manage and deliver design requests within defined timelines.

• Manage digital menu board updates on a monthly rotation for ice cream flavors and support various retail marketing collateral needs.

• Utilize expertise in Adobe Creative Suite and other design tools to produce clean, consistent, and high-quality design outputs for a growing franchise network.

📝 Enhancement Note: This role is framed as a "Graphic Designer" but the core responsibilities heavily lean into "Production Design" and "Design Operations" within a franchise retail context. The emphasis on updating existing assets, working within templates, and high-volume execution points towards a need for efficiency and process adherence over pure creative ideation. The target company is a U.S.-based ice cream franchise, suggesting a need for understanding retail marketing collateral and franchise-specific needs.

📈 Primary Responsibilities

• Digital Menu Board Updates: Regularly update digital in-store menu boards across 40+ franchise locations to reflect monthly flavor rotations, ensuring accurate adjustments to layouts, pricing, and descriptions within existing templates.

• Retail Marketing Asset Production: Create and update various retail marketing collateral, including in-store signage, flyers, promotional materials, and point-of-sale displays, ensuring adherence to brand standards and adapting existing graphics for new store openings or specific campaigns.

• Template-Based Design Execution: Primarily work within predefined templates and design systems to execute design requests, focusing on accuracy, consistency, and efficient modification of existing assets rather than originating new designs from scratch.

• Design Workflow Management: Receive and process design briefs from the Traffic Coordinator, manage a queue of incoming requests, and deliver completed design assets within specified turnaround times, demonstrating strong project management and prioritization skills.

• Brand Guideline Adherence: Diligently apply established brand guidelines and design systems to all produced assets, ensuring a consistent and professional visual identity across all franchise locations and marketing touchpoints.

• File Management and Organization: Maintain an organized system for all design files, ensuring proper naming conventions, folder structures, and efficient storage within the company’s digital asset management system for easy retrieval and future use.

• Feedback Implementation: Proactively incorporate feedback and revisions from the Traffic Coordinator and marketing team to ensure the final output meets project requirements and stakeholder expectations.

📝 Enhancement Note: The primary focus is on production and maintenance of existing assets, emphasizing speed and accuracy within established frameworks. The mention of 70-100 design requests per week during peak season highlights the need for an efficient, process-driven approach.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Production Design Expertise: Proven ability to efficiently update and maintain existing design assets, focusing on accuracy and adherence to established templates.

• Adobe Creative Suite Proficiency: Strong command of Adobe Illustrator, Photoshop, and InDesign, including experience working with layered files, templates, and asset libraries.

• Brand Guideline Application: Demonstrated experience in consistently applying brand guidelines and design systems to ensure visual uniformity across diverse marketing materials.

• Attention to Detail: Meticulous approach to design work, ensuring accuracy in text, imagery, layout, and file preparation for all deliverables.

• English Communication: Excellent written English communication skills for effective collaboration with a remote, U.S.-based team.

• Time Management & Prioritization: Ability to independently manage multiple recurring design requests and deadlines, prioritizing tasks effectively to meet project timelines.

• Remote Work Capability: Proven experience and comfort working effectively in a fully remote setting.

Preferred Skills:

• Franchise/Retail/F&B Experience: Prior experience supporting brands in the restaurant, retail, franchise, or food and beverage sectors.

• Menu & Signage Design: Specific experience designing and updating menus, in-store signage, and other retail promotional materials.

• High-Volume Design Environment: Comfort and proven success working in fast-paced, high-volume design production environments.

• Canva & Presentation Tools: Familiarity with other design and presentation tools like Canva, Microsoft PowerPoint, or Microsoft Office for creating or adapting marketing materials.

• Distributed Team Collaboration: Experience working effectively with geographically dispersed teams.

📝 Enhancement Note: The "2-5 years" AI experience level seems a bit low given the "3-5+ years" stated in the requirements. The core requirement is production design, which is distinct from pure creative concepting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Production Design Focus: Showcase examples of design updates and modifications to existing assets (e.g., menu boards, signage, flyers) rather than solely original creative concepts.

• Brand Guideline Adherence: Include case studies or examples that demonstrate your ability to work strictly within brand guidelines, maintaining visual consistency across different applications.

• Template Utilization: Highlight projects where you successfully utilized existing templates or design systems to produce marketing collateral efficiently.

• Volume & Efficiency Examples: If possible, include examples that illustrate your capacity to handle a high volume of design requests or demonstrate efficient production workflows.

Process Documentation:

• Workflow Management: Be prepared to discuss your personal workflow for managing multiple design requests, prioritizing tasks, and meeting deadlines in a remote setting.

• Asset Management: Demonstrate an understanding of organized file management practices, including naming conventions and folder structures commonly used in digital asset management systems.

• Collaboration Protocols: Be ready to explain how you communicate with project managers or coordinators to clarify briefs, receive feedback, and ensure project success.

📝 Enhancement Note: For a production design role, the portfolio should emphasize the how and what of modifying existing assets. It's about demonstrating meticulousness, efficiency, and adherence to standards.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Work From Home: Fully remote position offering flexibility and work-life balance.

• Training & Development: Opportunities for learning and skill enhancement relevant to design and production.

Working Hours:

• Full-time, with an expectation of 40 hours per week.

• A minimum of 1-2 hours of overlap with U.S. Eastern Time (ET) is required daily to facilitate communication and collaboration with the U.S.-based team.

📝 Enhancement Note: The salary is set at $8/hr, which is a key piece of information for candidates in the Philippines. The time zone overlap requirement is critical for managing expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically, premium ice cream franchise with a national U.S. presence).

Company Size: The franchise has 175+ store locations nationwide in the U.S. The internal marketing team size is not specified but handles 70-100 design requests per week, indicating a robust operational structure.

Founded: Not specified, but described as "fast-growing."

Team Structure:

• The Graphic Designer will be part of the internal marketing team.

• They will report to or work closely with a Traffic Coordinator who manages incoming design requests and briefs.

Methodology:

• Data-Driven Updates: Design updates, particularly for menu boards, are driven by monthly flavor rotations and potentially sales data or promotional cycles.

• Template-Centric Workflow: Emphasis on utilizing established templates and design systems to ensure brand consistency and efficiency.

• Agile Design Execution: The ability to respond to a high volume of requests and adapt to changing needs (e.g., new flavors, store openings) is crucial.

Company Website: Anavah Talent is the recruiting agency; the client is a U.S.-based premium ice cream franchise. The franchise's specific website is not provided but implied to be a significant retail brand.

📝 Enhancement Note: The context of a franchise system is important – this means designs need to be adaptable across many locations, and consistency is paramount. The "fast-growing" nature suggests opportunities for process improvement involvement.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level Production Graphic Designer position. It's focused on execution and maintenance within a defined operational framework, rather than strategic design leadership.

Reporting Structure: The Graphic Designer will work under the guidance of a Traffic Coordinator, who acts as the primary liaison for design requests. This suggests a structured workflow where briefs and feedback are channeled through a specific point person.

Operations Impact: The Graphic Designer's work directly impacts the customer experience at the point of sale by ensuring attractive, informative, and consistent in-store marketing materials and digital menu boards. This efficiency in design production supports the franchise's ability to execute marketing initiatives effectively across its network, contributing to brand perception and sales.

Growth Opportunities:

• Specialization in Franchise Marketing: Deepen expertise in the unique design needs and operational challenges of franchise systems and retail environments.

• Process Improvement Contribution: As the company grows, there may be opportunities to suggest or implement improvements to the design workflow, asset management, or template utilization.

• Broader Design Skill Development: Potential to gain experience with a wider array of marketing collateral types and potentially other design tools if the role expands.

• Leadership in Production: With proven performance, there could be opportunities to take on more complex production tasks or mentor junior designers if the team expands.

📝 Enhancement Note: Growth here is likely more about deepening expertise in a specific niche (franchise retail production design) and improving operational efficiency within that niche, rather than a direct path to creative director.

🌐 Work Environment

Office Type: Fully remote, meaning the work environment is the candidate's home office.

Office Location(s): The role is based in Metro Manila, Philippines, but the work is performed remotely. The client company is U.S.-based.

Workspace Context:

• Home Office Setup: Candidates are expected to have a functional and professional home office space conducive to focused design work.

• Digital Collaboration Tools: The team relies on digital communication and collaboration tools for briefs, feedback, file sharing, and team interaction.

• Independent Work Culture: While collaboration is key, the role requires significant independence and self-management to execute tasks efficiently.

Work Schedule:

• Full-time, approximately 40 hours per week.

• Requires a minimum of 1-2 hours of daily overlap with U.S. Eastern Time (ET). This means candidates must be available during specific U.S. business hours for essential communication.

📝 Enhancement Note: The time zone overlap is a critical aspect of the work environment, requiring careful planning by the candidate.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an assessment of resume and portfolio against core requirements, focusing on production design experience and Adobe Suite proficiency.

• Skills Assessment/Technical Interview: May involve a practical design test (e.g., updating a template) or a deep dive into Adobe Creative Suite usage and problem-solving for production challenges.

• Portfolio Review: A dedicated session to walk through selected portfolio pieces, focusing on how you approached specific production tasks, adhered to brand guidelines, and managed workflow.

• Cultural Fit/Behavioral Interview: Discussion about work style, collaboration, communication with remote teams, attention to detail, and ability to take feedback.

Portfolio Review Tips:

• Highlight Production Work: Prioritize examples of menu updates, signage adaptations, and template-based designs. Clearly articulate the "before" and "after" or the specific modifications made.

• Showcase Brand Adherence: If possible, show how you applied brand guidelines to different assets. Explain your process for ensuring consistency.

• Demonstrate Efficiency: If you have examples of fast turnarounds or how you streamlined a production process, mention it. Quantify where possible (e.g., "Reduced update time by X%").

• Prepare for Template Discussion: Be ready to discuss your comfort level with and approach to working within pre-defined templates in InDesign or Illustrator.

• Clarity on Collaboration: Be prepared to discuss how you've collaborated with project managers or non-designers to interpret briefs and deliver results.

Challenge Preparation:

• Practical Design Task: Expect a task that mirrors the daily responsibilities, such as updating a digital menu board template or resizing a piece of signage according to instructions and brand guidelines.

• Time Management Focus: Practice completing design tasks within a limited timeframe, simulating the high-volume environment.

• Communication Clarity: Focus on clear communication during the challenge, asking clarifying questions if needed and explaining your thought process.

📝 Enhancement Note: The emphasis will be on process, efficiency, and accuracy over pure creative flair. Candidates should prepare to demonstrate practical skills and adherence to established workflows.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Illustrator: Essential for vector-based graphics, logo work, and layout elements for signage and menus.
  • Adobe Photoshop: Crucial for image editing, manipulation, and preparing graphics for digital and print.
  • Adobe InDesign: The primary tool for layout and production design, especially for multi-page documents, menus, and brochures.

• Digital Asset Management (DAM) System: Proficiency in using and maintaining organized digital asset libraries is expected.

• Communication Platforms: Tools like Slack, Microsoft Teams, or similar for remote team communication.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Monday.com (or similar) used by the Traffic Coordinator for managing requests.

Analytics & Reporting:

CRM & Automation:

• While not directly used for design tasks, understanding the context of CRM and marketing automation might help in aligning design assets with broader marketing campaigns.

📝 Enhancement Note: Proficiency in Adobe InDesign is particularly critical given the focus on menu and signage production using templates. Familiarity with DAM systems is also a key operational requirement.

👥 Team Culture & Values

Operations Values:

• Detail-Oriented Execution: A strong emphasis on accuracy, precision, and meticulousness in all design tasks.

• Reliability and Consistency: Being a dependable team member who consistently delivers high-quality work on time.

• Efficiency and Productivity: A drive to complete tasks effectively and meet the high-volume demands of the role.

• Collaboration and Adaptability: Openness to feedback, flexibility in revisions, and a collaborative spirit when working with a remote team.

• Brand Stewardship: A commitment to upholding and accurately representing the brand's visual identity.

Collaboration Style:

• Remote Teamwork: Expect to work asynchronously for much of the time, with structured synchronous communication for briefs, feedback, and problem-solving.

• Clear Briefs and Feedback Loops: The Traffic Coordinator will provide briefs, and the designer is expected to provide updates and receive feedback efficiently.

• Process-Oriented: Collaboration likely follows established processes for request submission, design execution, and final delivery.

📝 Enhancement Note: The culture values structured execution and reliability, essential for maintaining brand consistency across a large franchise network.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: Managing a continuous stream of design requests without sacrificing accuracy or quality.

• Maintaining Brand Consistency: Ensuring all updates strictly adhere to brand guidelines across diverse assets and locations.

• Remote Collaboration Nuances: Effectively communicating and collaborating with a U.S.-based team across different time zones and cultural contexts.

• Template Limitations: Working within predefined templates may sometimes feel restrictive, requiring creativity within boundaries.

• Time Zone Overlap Management: Balancing personal schedule with the required 1-2 hours of overlap with U.S. ET.

Learning & Development Opportunities:

• Franchise Marketing Specialization: Gaining deep experience in the specific design and operational needs of a multi-location franchise.

• Production Workflow Optimization: Contributing to or learning about how to make high-volume design processes more efficient.

• Cross-Tool Proficiency: Potentially expanding skills into other design or presentation tools like Canva or PowerPoint if integrated into the workflow.

• Understanding Retail Marketing: Developing a better grasp of how design supports sales and customer experience in a retail food and beverage environment.

📝 Enhancement Note: The primary challenge is managing high-volume, template-driven work with precision. Growth opportunities lie in specializing within this niche and potentially influencing process improvements.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience with production design and how it differs from purely conceptual design." (Focus on your process for updates, template use, and efficiency.)

• "How do you ensure brand consistency when working with existing templates and guidelines?" (Highlight your systematic approach and attention to detail.)

• "Walk me through your process for managing multiple design requests with competing deadlines." (Explain your prioritization methods and communication strategies.)

Company & Culture Questions:

• "What interests you about working for a franchise brand, specifically in the food and beverage industry?" (Show research into the industry and franchise model.)

• "How do you handle receiving feedback or revisions on your design work?" (Emphasize adaptability and a focus on achieving the best outcome.)

• "Describe your experience working with remote teams and across different time zones." (Highlight your communication tools and strategies for effective collaboration.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type (e.g., Menu Updates, Signage, Promotional Materials) or by client type (if applicable).

• Tell a Story for Each Piece: For key production design examples, explain the brief, your approach to updating the asset, the tools used, and the outcome.

• Quantify Your Impact: If possible, mention metrics like turnaround time, number of assets produced, or how your work maintained brand standards.

• Highlight Template Use: Clearly point out examples where you worked within templates and how you ensured accuracy and adherence.

• Be Ready for Live Edits: If a design challenge is given, be prepared to share your screen and work on a task live, explaining your steps.

📝 Enhancement Note: Prepare specific examples that demonstrate your ability to work efficiently within constraints and deliver accurate, on-brand assets.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Craft a targeted resume: Emphasize your production design experience, proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), experience with brand guidelines, and any relevant retail or franchise work.

• Curate your portfolio: Select 3-5 strong examples that best showcase your ability to update existing assets (menus, signage), work within templates, and maintain brand consistency. Ensure it's easily accessible online.

• Prepare for a skills assessment: Be ready for a practical design task that simulates the daily responsibilities of updating marketing collateral.

• Research the industry: Familiarize yourself with the challenges and opportunities within the U.S. ice cream franchise market and retail marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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