Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: 123inkt

Location: Almere, Flevoland, Netherlands

Job Type: FULL_TIME

Category: Graphic Design / Creative Operations

Date Posted: May 13, 2026

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Hybrid

🚀 Role Summary

• Responsible for developing and executing visually compelling designs across multiple e-commerce brands, with a strong emphasis on packaging design that adheres to technical specifications and brand guidelines.

• Translates internal marketing and product briefs into effective visual assets, ensuring consistency and technical accuracy for production and digital publication.

• Collaborates cross-functionally with marketing, procurement, and other internal teams to deliver high-quality design solutions in a fast-paced environment.

• Creates a variety of visual assets, including packaging, online banners, digital campaign materials, and print-ready files, contributing to the overall brand presence and marketing initiatives.

• Utilizes design software and DTP (Desktop Publishing) skills to produce technically sound and aesthetically pleasing designs ready for immediate use.

📝 Enhancement Note: While the role is explicitly "Graphic Designer," the emphasis on packaging design, technical accuracy for production, and supporting e-commerce brands positions this role within a broader creative operations context, requiring a strong understanding of GTM (Go-To-Market) visual asset production and brand consistency across multiple product lines.

📈 Primary Responsibilities

• Design and meticulously develop packaging for e-commerce brands including 123inkt.nl, 123accu.nl, 123led.nl, and 123schoon.nl, ensuring technical correctness and adherence to brand identity.

• Translate internal briefings from various departments (e.g., marketing, purchasing) into clear, effective, and visually consistent designs that align with established house styles.

• Support marketing campaigns and promotional activities by designing engaging campaign materials and action-specific assets.

• Create and optimize digital assets such as online banners and other digital advertising collateral for various online platforms.

• Prepare and deliver print-ready files, ensuring all technical requirements for production are met to the highest standards.

• Maintain and enforce brand consistency across all visual outputs, ensuring a cohesive brand experience for customers.

• Collaborate closely with internal stakeholders to understand project requirements and deliver design solutions efficiently.

• Continuously develop design skills and stay updated on industry trends to enhance creative output and adapt to evolving brand needs.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage multiple brand identities simultaneously and understand the technical requirements of print production for packaging, which is a critical aspect of GTM execution for physical products.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Strong experience with DTP (Desktop Publishing), layout, and print production processes.

• Proficient in design software, specifically Figma and the Adobe Creative Suite (e.g., Illustrator, InDesign, Photoshop).

• Excellent visual acuity and ability to translate campaign briefs into consistent visuals within defined brand frameworks.

• High accuracy and strong technical understanding of design for production.

• Solid grasp of working within established brand guidelines and house styles.

• Ability to work independently, with strong organizational and prioritization skills.

Preferred Skills:

• Experience with packaging design specifically for consumer goods or e-commerce.

• Familiarity with project management tools or workflows for design asset delivery.

• Understanding of digital asset management (DAM) principles.

• Experience in a fast-paced, dynamic company environment.

📝 Enhancement Note: The requirement for 5+ years in a production or e-commerce environment, coupled with specific tool proficiency (Figma, Adobe Suite) and DTP/print production expertise, indicates a need for a hands-on, technically skilled designer capable of immediate contribution to the company's high-volume output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of packaging design projects, demonstrating technical accuracy, adherence to brand guidelines, and production readiness.

• Include examples of how you have translated marketing briefs into effective visual assets for campaigns or product launches.

• Present case studies highlighting your process for creating digital banners and other online advertising materials.

• Demonstrate your ability to manage multiple brand identities and maintain consistency across various e-commerce platforms.

Process Documentation:

• Be prepared to discuss your workflow for receiving and interpreting design briefs, from initial concept to final file delivery.

• Explain your process for ensuring technical accuracy and print-readiness in your designs.

• Detail how you collaborate with cross-functional teams (marketing, procurement) to ensure design alignment and project success.

• Illustrate your methods for maintaining brand consistency across different digital and print mediums.

📝 Enhancement Note: For a role focused on packaging and production-ready assets, a portfolio must prove not just aesthetic skill but also a deep understanding of technical specifications, brand consistency across multiple entities, and efficient workflow management, crucial for GTM operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive salary commensurate with experience and responsibilities.

• Attractive pension scheme.

• Travel allowance for commuting.

• Access to over 100 training courses through the company's Online Academy for continuous professional development.

• Access to the Corporate Benefits platform, offering discounts on fashion, electronics, holidays, and day trips.

• Bi-weekly massages to promote well-being.

• Hybrid working model with flexible working hours, allowing for a work-life balance.

• Significant employee discounts on 123inkt's extensive product range.

Working Hours:

• Full-time position requiring 40 hours per week. Flexible working hours are offered within this framework.

📝 Enhancement Note: The salary estimate is based on market research for similar mid-senior level Graphic Designer roles in the Netherlands, particularly those with a focus on production and e-commerce, factoring in regional cost of living and the specific benefits package offered.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Office Supplies, Ink, Batteries, LED Lighting, Cleaning Supplies). 123inkt operates as a significant online retailer with multiple specialized webshops, indicating a dynamic and rapid growth environment. The company's focus on efficiency and customer service in a competitive online market shapes its operational culture.

Company Size: The company employs a substantial number of people, as indicated by its extensive online presence and multiple office locations. This suggests a well-established organization with structured departments and processes, yet likely retaining a degree of agility common in e-commerce.

Founded: Founded in 2000, 123inkt has grown into a leading online retailer in the Netherlands, demonstrating a history of innovation, adaptability, and sustained growth, which is reflected in its operational strategies and team dynamics.

Team Structure:

• The Graphic Design team is part of a larger marketing or creative department. It operates with a collaborative structure, indicated by the requirement to work closely with marketing, purchasing, and other internal teams.

• The team likely has a lead designer or manager overseeing operations and quality control, with designers specializing in different areas such as packaging, digital, or campaigns.

Methodology:

• Data-driven decision-making is implied by the e-commerce nature of the business, where visual assets are often tested and optimized based on performance metrics.

• Workflow planning and optimization are essential, given the need to produce a high volume of designs for multiple brands efficiently.

• Automation and efficiency practices are likely employed where possible, especially in file preparation and asset management.

Company Website: https://www.123inkt.nl/

📝 Enhancement Note: The company's multi-brand e-commerce model implies a need for strong brand management and operational efficiency in creative production, suggesting a culture that values speed, accuracy, and adaptability in design execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior Level Graphic Designer. It requires a solid foundation of at least 5 years of experience, with a specific focus on production-oriented design tasks like packaging and DTP. The role involves independent work, translating briefs, and ensuring technical quality, indicating a level of responsibility beyond junior design positions.

Reporting Structure: The Graphic Designer will likely report to a Creative Manager, Lead Designer, or Head of Marketing. They will work closely with colleagues from Marketing, Sales, and Purchasing departments, highlighting a collaborative but structured reporting line.

Operations Impact: The Graphic Designer's work directly impacts the company's Go-To-Market (GTM) strategy by ensuring that product packaging and marketing materials are visually appealing, brand-consistent, and technically sound. Effective packaging design can influence purchasing decisions, while well-executed campaign materials drive customer engagement and sales for all of 123inkt's brands. This role is crucial for maintaining brand perception and operational efficiency in creative asset production.

Growth Opportunities:

• Specialization: Develop deeper expertise in packaging design, print production, or specific brand aesthetics for 123inkt's diverse portfolio.

• Skill Advancement: Utilize the Online Academy to acquire new design skills, explore digital design trends, or enhance project management capabilities.

• Leadership Potential: With proven performance and understanding of operational needs, opportunities may arise for lead designer roles, mentoring junior designers, or taking on more strategic creative responsibilities within the GTM process.

• Cross-functional Exposure: Gain broader experience by collaborating on projects with different departments, potentially leading to roles in marketing coordination or brand management.

📝 Enhancement Note: The role offers a clear path for growth within a specialized creative operations function, particularly for individuals who excel in production-focused design and can demonstrate an understanding of how design impacts sales and brand perception in an e-commerce context.

🌐 Work Environment

Office Type: The role involves working from the company's office in Almere, with one designated day per week for team collaboration and meetings at the Nederhorst den Berg location. This hybrid model blends focused individual work with essential team interaction.

Office Location(s):

• Almere: Koningsbeltweg 60, 1329 AK Almere, Netherlands. This will be the primary work location for focused design tasks.

• Nederhorst den Berg: A secondary location for team meetings and coordination with the design team.

Workspace Context:

• The workspace is described as "practical and direct," suggesting an environment focused on productivity and efficient workflow.

• Collaboration with internal stakeholders is facilitated by short lines of communication, enabling quick feedback and decision-making.

• Access to necessary design tools and technology (Figma, Adobe Creative Suite) is inherent to the role.

Work Schedule:

• Full-time, 40 hours per week.

• Flexible working hours are available, allowing for adaptation to personal needs while ensuring operational coverage and project deadlines are met.

📝 Enhancement Note: The hybrid nature of the role and the emphasis on a "practical and direct" environment suggest a focus on output and efficiency, with structured opportunities for collaboration and team building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess relevant experience, technical skills, and alignment with the role's requirements, particularly packaging design and e-commerce experience.

• Technical Assessment/Portfolio Presentation: Candidates will likely present their portfolio, discussing specific projects, their design process, and how they handled technical challenges (e.g., DTP, print production, brand consistency). Expect questions on Figma and Adobe Creative Suite proficiency.

• Stakeholder Interview: Meeting with hiring managers and potentially team members from marketing or product teams to assess collaboration skills, understanding of business needs, and cultural fit.

• Final Interview: May involve a discussion about career aspirations, problem-solving scenarios, and final confirmation of suitability for the role and company culture.

Portfolio Review Tips:

• Showcase Production-Ready Work: Prioritize packaging designs, print materials, and digital assets that demonstrate technical proficiency and adherence to specifications. Clearly label files as "print-ready" or "production-ready" where applicable.

• Highlight Brand Consistency: Include examples where you successfully maintained or adapted existing brand guidelines across different applications and for multiple brands.

• Detail Your Process: For key projects, explain your approach to translating briefs, problem-solving technical issues, collaborating with stakeholders, and the specific tools used. Quantify results if possible (e.g., "reduced file errors by X%").

• Technical Accuracy: Be prepared to discuss the technical aspects of your designs, such as color profiles, bleed, resolution, and file formats for print and digital.

• Tailor to 123inkt: If possible, include a design concept or analysis for one of 123inkt's brands to show initiative and understanding of their market.

Challenge Preparation:

• Be ready for a potential design challenge, which might involve adapting an existing product's packaging or creating a digital banner based on a brief.

• Practice articulating your design decisions clearly and concisely, focusing on how your choices support business objectives.

• Prepare to discuss your experience with DTP workflows, print production, and managing multiple projects simultaneously.

📝 Enhancement Note: The emphasis on packaging and production suggests that the interview process will heavily scrutinize technical skills and the ability to deliver "production-ready" assets efficiently, making a portfolio that highlights these aspects critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI/UX prototyping, and creating vector-based graphics. Proficiency in Figma is a core requirement.

• Adobe Creative Suite:

  • Adobe Illustrator: For vector graphics, logo design, and intricate illustrations, crucial for packaging elements.
  • Adobe InDesign: The industry standard for DTP, page layout, and preparing print-ready documents, vital for packaging and campaign collateral.
  • Adobe Photoshop: For image editing, manipulation, and creating raster-based graphics, useful for digital assets and photo retouching.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirements are specified for this design role, but understanding how design assets are used within marketing automation platforms or e-commerce workflows would be advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite, particularly InDesign for DTP and Illustrator for packaging elements, is non-negotiable for this role.

👥 Team Culture & Values

Operations Values:

• Efficiency and Accuracy: A strong emphasis on delivering precise, production-ready designs quickly, reflecting the fast-paced nature of e-commerce operations.

• Brand Consistency: Upholding and meticulously applying house styles across multiple brands to ensure a unified customer experience.

• Collaboration: Working effectively with various internal teams to translate business needs into successful visual outcomes.

• Continuous Improvement: A commitment to learning and adapting, utilizing resources like the Online Academy to enhance skills and stay current with design and production techniques.

• Customer Focus: Understanding that design choices directly impact customer perception and purchasing decisions.

Collaboration Style:

• Direct and Practical: The work environment is described as "practical and direct," implying straightforward communication and a focus on achieving tangible results.

• Cross-functional Integration: Designers are expected to actively engage with marketing, purchasing, and other departments, acting as a key liaison for visual asset creation.

• Feedback-Oriented: Openness to receiving and providing constructive feedback to ensure designs meet requirements and quality standards.

• Team-Oriented: While individual contribution is key, working together with the design team, especially on the designated day in Nederhorst den Berg, fosters shared learning and problem-solving.

📝 Enhancement Note: The company's operational values are deeply intertwined with its e-commerce business model, requiring designers to be not just visually creative but also highly organized, technically proficient, and collaborative to support rapid Go-To-Market cycles.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Effectively maintaining distinct visual identities and technical specifications for four different e-commerce brands simultaneously.

• High Volume Production: Meeting the demands of a fast-paced e-commerce environment that requires consistent output of packaging, digital banners, and campaign materials.

• Technical Precision: Ensuring all designs, especially packaging, are technically flawless for print production, minimizing errors and reworks.

• Balancing Creativity with Constraints: Delivering innovative designs while strictly adhering to established brand guidelines and technical requirements.

Learning & Development Opportunities:

• Advanced Design Software Training: Deepen expertise in Figma, Adobe Illustrator, and InDesign through courses or workshops.

• Packaging Design Specialization: Focus on advanced techniques, materials, and printing processes relevant to packaging.

• E-commerce Design Best Practices: Learn about conversion-focused design principles for digital assets like banners and landing pages.

• Project Management Skills: Develop skills in managing design projects from brief to completion, including time management and stakeholder communication.

• Cross-Departmental Knowledge: Gain insights into marketing strategies, product development, and procurement processes to better inform design decisions.

📝 Enhancement Note: The challenges are typical of a growing e-commerce operation with multiple brands, offering significant opportunities for a designer who thrives on problem-solving and wants to expand their expertise in production-critical design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new packaging design from initial brief to final print-ready file. What technical considerations are paramount?"

• "How do you ensure brand consistency when working across multiple distinct brands like those of 123inkt?"

• "Walk us through a challenging DTP or print production issue you encountered and how you resolved it."

Company & Culture Questions:

• "What attracts you to working for 123inkt, given our e-commerce model and multiple brands?"

• "How do you see your design skills contributing to the success of our brands like 123inkt.nl and 123accu.nl?"

• "Describe your experience working in a hybrid environment and collaborating with a team you don't see daily."

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight packaging design first, followed by campaign materials and digital assets. For each project, clearly state the objective, your role, the process, the tools used, and the outcome.

• Emphasize Technical Execution: For packaging projects, detail the technical specifications, print requirements, and how you ensured file accuracy. Use annotations or callouts to explain specific design elements and their technical implications.

• Showcase Brand Versatility: Include examples that demonstrate your ability to adapt to different brand identities and maintain consistency across various media.

• Be Ready for a Live Exercise: Prepare for a potential short design challenge, focusing on clear communication of your thought process and quick execution.

📝 Enhancement Note: Interview preparation should center on demonstrating technical proficiency in design software and DTP, a strong understanding of brand management for multiple entities, and the ability to deliver production-ready assets efficiently within an e-commerce context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the 123inkt careers page.

• Portfolio Customization: Curate your portfolio to prominently feature at least 2-3 strong examples of packaging design and DTP work for production. If you have experience with multiple brands or e-commerce, highlight those projects specifically.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of experience in production or e-commerce environments. Use keywords from the job description such as "Packaging Design," "DTP," "Print Production," "Figma," and "Adobe Creative Suite." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process for packaging and digital assets, your experience with brand consistency, and your problem-solving approach to technical design challenges. Be ready to discuss your familiarity with Figma and the Adobe Suite.

• Company Research: Familiarize yourself with 123inkt.nl and its sister sites (123accu.nl, 123led.nl, 123schoon.nl) to understand their product offerings and visual styles. Research their current marketing campaigns and packaging if possible.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.