Graphic Designer & Content Creator

📍 Job Overview

Job Title: Graphic Designer & Content Creator

Company: Too Sweet Cakes

Location: Phoenix, Arizona, United States

Job Type: Part-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-14T18:31:13.027

Experience Level: Entry-Level (0-2 years)

Remote Status: Hybrid (minimum 2 days in-office per week)

🚀 Role Summary

• Drive visual brand consistency and aesthetic across all digital platforms, with a strong emphasis on social media channels like Instagram and TikTok.

• Conceptualize, create, and execute a high volume of engaging visual content, including static graphics, dynamic Stories, and short-form video (Reels, TikToks).

• Collaborate closely with the Marketing Lead to translate campaign objectives into compelling visual narratives and support the execution of the content calendar.

• Leverage design tools, particularly Canva, and potentially Adobe Creative Suite, to produce polished and on-brand creative assets for a growing bakery brand.

• Contribute fresh, trend-aware ideas and formats to the marketing team, ensuring Too Sweet Cakes stays visually relevant and captivating in the digital space.

📝 Enhancement Note: While the title is "Graphic Designer & Content Creator," the responsibilities and context strongly suggest a role within a marketing or creative operations function. The emphasis on brand consistency, content calendar execution, and collaboration with a Marketing Lead points to a need for operational rigor in creative output, aligning with Marketing Operations principles. The hybrid nature with required in-office days is also a key operational consideration for team collaboration and brand immersion.

📈 Primary Responsibilities

• Design and produce a variety of social media assets, including Instagram Stories, static posts, carousels, and visual editorials, ensuring alignment with the brand's aesthetic and seasonal campaigns.

• Conceptualize, shoot, and edit short-form video content for platforms such as Reels and TikTok, focusing on engaging and trend-driven formats.

• Maintain rigorous brand consistency across all visual outputs, including typography, color palettes, tone of voice, and overall visual style.

• Proactively monitor and analyze visual trends on Instagram and TikTok, identifying and proposing fresh ideas, formats, and creative approaches for the brand.

• Collaborate effectively with the Marketing Lead and broader marketing team to brainstorm and bring campaign concepts to life visually.

• Support the timely and accurate execution of the content calendar by delivering creative assets that meet specified requirements and deadlines.

• Assist with on-site content capture at retail locations, production facilities, and warehouse spaces as required to gather authentic brand visuals.

📝 Enhancement Note: The responsibilities are framed to highlight operational aspects such as "rigorous brand consistency," "timely and accurate execution of the content calendar," and "delivering creative assets that meet specified requirements and deadlines." This emphasizes the structured approach required for a content creator within a growing business, moving beyond purely creative tasks to operational delivery.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a background in Graphic Design, Digital Media, Marketing, Communications, or a related creative field is highly beneficial.

Experience:

• 1–3 years of professional experience in graphic design, content creation, social media content development, or a closely related creative role.

• Proven ability to manage multiple creative projects simultaneously, meeting deadlines without compromising the quality of deliverables.

Required Skills:

• Graphic Design: Strong proficiency in creating visually appealing graphics for digital platforms.

• Content Creation: Demonstrated ability to develop engaging content, particularly for social media.

• Canva: Must-have proficiency in Canva for rapid design and content creation.

• Short-form Video: Experience conceptualizing, shooting, and editing Reels, TikToks, or similar short video formats.

• Visual Storytelling: Ability to translate brand messaging and concepts into compelling visual narratives.

• Brand Consistency Management: Skill in maintaining a unified brand aesthetic across diverse visual assets.

• Trend Awareness: Keen understanding of current visual trends on platforms like Instagram and TikTok.

Preferred Skills:

• Adobe Creative Suite: Strong plus for proficiency in Photoshop, Illustrator, and Premiere Pro (or equivalent video editing software).

• Photography: Practical photography skills for on-site content capture.

• Food/Lifestyle Branding: Prior experience creating content for food, beverage, or lifestyle brands.

• Social Media Strategy: Basic understanding of social media analytics and how content performance informs strategy.

📝 Enhancement Note: The "Required Skills" section is structured to align with typical operations needs for content creation, emphasizing tool proficiency (Canva, Adobe Suite), process adherence (brand consistency, calendar execution), and output quality. The preference for Adobe Suite and photography skills suggests a desire for a creator who can handle more complex visual tasks and contribute to a richer content library, indicating a growth potential within the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Branded Social Media Content: Showcase examples of Instagram Stories, static posts, carousels, and visual editorials that demonstrate your ability to maintain brand identity and aesthetic.

• Short-Form Video/Reels: Provide links or examples of Reels, TikToks, or other short-form video content you've created, highlighting your understanding of platform-specific engagement strategies.

• Editorial/Campaign/Lifestyle Work: Include any work that clearly represents your personal aesthetic and ability to create visually cohesive campaigns or lifestyle-oriented content.

• Process Workflow Demonstration: (Implicit) The portfolio should implicitly demonstrate your ability to manage a workflow from concept to final asset delivery, showcasing efficiency and organizational skills.

Process Documentation:

• While not explicitly stated as a deliverable, the ability to document your creative process or contribute to a content creation workflow guide would be an asset, demonstrating an understanding of operational efficiency.

📝 Enhancement Note: The portfolio requirements are interpreted through an operations lens, emphasizing not just the final output but the underlying ability to execute a structured creative process consistently. The "Process Workflow Demonstration" is inferred as a key indicator of operational capability, showing that candidates can manage their creative tasks efficiently from start to finish.

💵 Compensation & Benefits

Salary Range: $24–$30 per hour

Explanation: This hourly range is based on the provided information and market data for entry-level (0-2 years) Graphic Designers and Content Creators in the Phoenix, Arizona market. The upper end of the range is for candidates with demonstrated proficiency in Adobe Creative Suite and strong short-form video creation skills. The compensation is commensurate with experience and the strength of the candidate's portfolio.

Benefits:

• Flexibility: Hybrid work schedule offering a mix of remote and in-office days, allowing for a better work-life balance.

• Creative Ownership: Opportunity to have significant creative input and ownership over visual concepts from ideation through execution, moving beyond mere asset production.

• Growth Opportunity: Potential to grow within a small, collaborative marketing team as the brand expands, offering pathways for increased responsibility and skill development.

• Impactful Role: Direct contribution to shaping the visual identity and brand perception of a growing, community-focused business.

Working Hours: Approximately 20 hours per week, as a Part-Time role. The schedule will include a minimum of 2 required in-person days per week in Phoenix, AZ, with flexibility for remote work on other days.

📝 Enhancement Note: The salary range is directly extracted and explained based on the provided text. The benefits are also directly pulled and framed to highlight aspects attractive to operations-minded professionals, such as "flexibility," "creative ownership" (implying autonomy within a structured framework), and "growth opportunity" (career progression). The working hours are specified, emphasizing the hybrid nature and required in-office commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Bakery/Retail)

Company Size: Small to Medium-sized Business (SMB) - implied by a growing marketing team and retail/production operations across multiple states.

Founded: The founding date is not specified, but the company is described as "community-rooted" and "growing," suggesting a stable but evolving business.

Team Structure:

• Marketing Team: The role reports to the Marketing Lead, indicating a small, focused marketing department.

• Cross-functional Collaboration: The Graphic Designer & Content Creator will collaborate with the Marketing Lead and potentially other team members across retail, production, and operations to gather content and align on brand messaging.

• Reporting: Directly reports to the Marketing Lead, suggesting a clear line of communication and accountability.

Methodology:

• Visual-First Approach: The company emphasizes that its visuals should "feel just as good as our product tastes," indicating a strong commitment to aesthetic quality.

• Trend-Driven Content: The role requires staying "ahead of visual trends on Instagram and TikTok," suggesting a dynamic and current approach to marketing.

• Collaborative Ideation: Campaigns are brought to life "visually" through collaboration with the marketing team.

Company Website: Too Sweet Cakes (toosweetcakes.com)

📝 Enhancement Note: The company culture is inferred from the description emphasizing "community-rooted," "beautiful, craveable food," and a growing team. The "Methodology" section highlights operational aspects like a "visual-first approach" and a "trend-driven content" strategy, which require structured execution by the content creator. The team structure is detailed to provide context on reporting lines and collaboration patterns relevant to operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Entry-Level to Junior position (0-2 years experience) within the creative/marketing operations function. It offers foundational experience in content creation, brand management, and marketing execution for a growing company.

Reporting Structure: The role reports directly to the Marketing Lead. This structure provides clear guidance and oversight, ideal for someone early in their career looking to develop operational and creative skills under experienced mentorship.

Operations Impact: The Graphic Designer & Content Creator will have a direct impact on Too Sweet Cakes' brand perception, customer engagement, and overall market presence. High-quality, consistent visual content is crucial for attracting new customers, retaining existing ones, and reinforcing brand identity in a competitive food and beverage retail market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like short-form video production, advanced graphic design techniques, or social media analytics.

• Content Strategy Development: As the brand grows, there may be opportunities to contribute more significantly to content strategy and planning, moving beyond execution.

• Creative Leadership: Potential to grow into a senior designer or creative lead role within the marketing team as the company scales its operations.

• Brand Building: Direct involvement in building and evolving the visual identity of a recognized regional brand.

📝 Enhancement Note: This section frames the role's career trajectory within an operational context, highlighting how an entry-level position contributes to broader business impact and offers structured growth paths. The "Operations Impact" section specifically links the creative output to business objectives like customer engagement and brand perception, a key consideration for operations roles.

🌐 Work Environment

Office Type: Hybrid work model with a requirement for a minimum of 2 in-person days per week in Phoenix, AZ. This suggests a flexible but structured work environment.

Office Location(s): Phoenix, Arizona, United States. Specific office details are not provided, but the hybrid model implies access to a collaborative workspace when on-site.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates in-person days for collaboration, team meetings, and potentially on-site content capture. This fosters team cohesion and direct communication.

• Tools & Technology: Access to necessary design software (Canva is mandatory, Adobe Suite is a strong plus) and potentially company equipment for content creation and editing.

• Creative Immersion: The in-person days likely provide opportunities to immerse in the brand's physical retail and production environments, informing more authentic content creation.

Work Schedule: Part-time, approximately 20 hours per week. The schedule will involve a blend of remote and in-office work, allowing for flexibility while ensuring operational needs for in-person collaboration are met.

📝 Enhancement Note: The "Workspace Context" emphasizes how the hybrid model supports operational efficiency through collaboration while also providing opportunities for creative immersion, which can lead to more effective content. The mention of specific tools and the need for in-person days highlights the operational requirements of the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio. Applications without a portfolio will not be considered, highlighting the critical importance of this component.

• Portfolio Review: Detailed examination of submitted work to assess design skills, content creation capabilities, brand aesthetic alignment, and proficiency with required tools (Canva, Adobe Suite).

• Skills Assessment: Potential for a practical design challenge or a discussion about past projects to gauge problem-solving abilities, creative initiative, and understanding of visual trends.

• Team/Culture Fit Interview: Discussion with the Marketing Lead to assess collaboration style, communication skills, proactive approach, and alignment with Too Sweet Cakes' brand values.

• Final Evaluation: Based on portfolio strength, demonstrated skills, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select your strongest and most relevant pieces. Prioritize work that aligns with the aesthetic of a food/lifestyle brand and showcases social media content (Stories, Reels, static posts).

• Showcase Process: If possible, briefly explain your creative process for a few key projects – from brief to concept to final asset, highlighting problem-solving and decision-making.

• Highlight Tool Proficiency: Clearly indicate which tools were used for each piece, especially emphasizing Canva and any Adobe Creative Suite work.

• Video Matters: Ensure your short-form video examples are polished, engaging, and demonstrate an understanding of platform best practices.

• Clarity and Organization: Present your portfolio in a clean, easy-to-navigate format (link or PDF).

Challenge Preparation:

• Understand the Brand: Thoroughly research Too Sweet Cakes, their current marketing, and their brand aesthetic.

• Analyze Current Content: Study their social media presence (Instagram, TikTok) to understand their existing style, tone, and what might be missing or could be improved.

• Prepare for Trend Discussions: Be ready to discuss current social media visual trends and how you would apply them to the Too Sweet Cakes brand.

• Think About Collaboration: Prepare examples of how you've collaborated with others on creative projects and how you handle feedback.

📝 Enhancement Note: This section provides actionable advice tailored to the specific requirements of this role, emphasizing the portfolio as a critical component. The "Portfolio Review Tips" and "Challenge Preparation" are designed to guide candidates on how to best present themselves operationally and creatively, aligning with the company's focus on visual execution and brand consistency.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Mandatory proficiency. This suggests a need for rapid content creation, template utilization, and efficient design workflows.

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro): Strong plus. Indicates a potential for more complex design tasks, advanced photo editing, vector graphics, and professional video editing.

Analytics & Reporting:

• Social Media Platforms (Instagram, TikTok): Proficiency in understanding and creating content optimized for these platforms, implying an awareness of their native analytics and best practices.

CRM & Automation:

• Content Calendar Management Tools: Implicitly required for supporting content calendar execution. While not specified, candidates should be accustomed to working with or within such systems.

📝 Enhancement Note: The tools section is focused on the specified requirements (Canva, Adobe Suite) and infers the need for content calendar management tools, which are standard in marketing operations. The emphasis on platform-specific optimization for Instagram and TikTok highlights the operational aspect of content creation for performance.

👥 Team Culture & Values

Operations Values:

• Aesthetic Excellence: A strong emphasis on creating "beautiful, craveable" visuals that match the quality of the product.

• Brand Consistency: A core requirement for maintaining a unified visual identity across all platforms.

• Trend Awareness & Innovation: A drive to stay "ahead of visual trends" and bring "fresh ideas" to the team.

• Collaboration & Teamwork: The role involves working "closely with our Marketing Lead" and the broader marketing team.

• Proactive Initiative: Candidates are expected to be "self-starters who take creative initiative and bring ideas to the table."

Collaboration Style:

• Close Partnership: Working "closely" with the Marketing Lead suggests a collaborative and communicative relationship.

• Campaign-Focused: Collaboration is geared towards bringing "campaign ideas to life visually."

• Feedback-Driven: The expectation of bringing "ideas to the table" implies an environment where creative input is valued and potentially debated.

📝 Enhancement Note: The "Operations Values" are derived from the job description's emphasis on quality, consistency, and innovation, framing them as operational principles that guide creative output. The "Collaboration Style" highlights the interactive nature of the role within a small team structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to create high-volume content for platforms like Instagram Stories and Reels while maintaining brand consistency and aesthetic quality.

• Staying Ahead of Trends: Continuously monitoring and adapting to rapidly evolving visual trends on social media platforms.

• Hybrid Work Integration: Effectively collaborating and capturing on-site content during the minimum 2 required in-office days, while maximizing remote work efficiency.

• Translating Brand Vision: Accurately interpreting and visually executing the brand's identity and marketing campaign objectives.

Learning & Development Opportunities:

• Deepen Social Media Expertise: Gain hands-on experience with what performs best on Instagram and TikTok for a specific brand.

• Expand Design Tool Proficiency: Opportunity to develop skills in Adobe Creative Suite if not already proficient.

• Contribute to Content Strategy: As the marketing team grows, there's potential to move from pure execution to contributing to content planning and strategy.

• Brand Building Experience: Develop a strong portfolio of work for a growing regional brand, enhancing future career prospects.

📝 Enhancement Note: The "Challenges" section identifies potential operational hurdles specific to the role, such as managing high-volume output and hybrid work integration. The "Learning & Development Opportunities" are framed to highlight how overcoming these challenges can lead to significant professional growth within the operations and creative fields.

💡 Interview Preparation

Strategy Questions:

• Creative Process: "Describe your process for creating a set of Instagram Stories for a new product launch. How do you ensure brand consistency and engagement?"

• Trend Application: "How do you stay updated on visual trends for platforms like TikTok and Reels, and how would you apply a new trend to Too Sweet Cakes' brand?"

• Tool Proficiency: "Walk me through a project where you used Canva extensively. What were the benefits, and what limitations did you encounter? How would you leverage Adobe Creative Suite for more complex assets?"

• Collaboration & Feedback: "Describe a time you received constructive feedback on a creative piece. How did you incorporate it, and what was the outcome?"

Company & Culture Questions:

• Brand Alignment: "What do you admire about Too Sweet Cakes' current visual presence, and what opportunities do you see for enhancing it?"

• Hybrid Work: "How do you plan to maximize your productivity and collaboration during your required in-office days?"

• Initiative: "Tell me about a time you proactively identified a creative opportunity or proposed a new idea without being asked."

Portfolio Presentation Strategy:

• Storytelling: For 2-3 key projects, walk through the brief, your creative concept, the tools used, the execution process, and the final outcome. Highlight any measurable impact if possible.

• Demonstrate Versatility: Showcase a range of work, from static graphics to video, and explain how you adapted your approach for different platforms.

• Highlight Canva Mastery: Be prepared to discuss your efficient use of Canva and how it supports rapid content creation.

• Showcase Adobe Potential: If you have Adobe Suite experience, clearly articulate how you would use those tools to elevate the brand's visual output beyond what Canva alone can achieve.

📝 Enhancement Note: The interview preparation questions are designed to probe for operational competencies such as process adherence, tool utilization, proactive problem-solving, and collaborative skills, in addition to creative abilities. The portfolio presentation strategy emphasizes demonstrating a structured and effective creative workflow.

📌 Application Steps

To apply for this Graphic Designer & Content Creator position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features examples of branded social media content (Stories, static posts, carousels), short-form video (Reels/TikToks), and lifestyle/editorial work. Tailor your selection to showcase relevance to a food/bakery brand.

• Resume Optimization: Highlight your 1-3 years of experience in graphic design and content creation. Clearly list proficiency in Canva as mandatory, and any Adobe Creative Suite skills (Photoshop, Illustrator, Premiere Pro) as a strong advantage. Quantify achievements where possible.

• Prepare for Portfolio Walkthrough: Be ready to discuss your creative process, tool usage (especially Canva), and how you approach brand consistency and trend integration during an interview.

• Company Research: Thoroughly research Too Sweet Cakes' current brand identity, social media presence, and any recent marketing campaigns to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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