Graphic Designer (1 Year Contract)

📍 Job Overview

Job Title: Graphic Designer (1 Year Contract)

Company: Estée Lauder Companies

Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Job Type: Full-Time, Temporary

Category: Creative & Media / Marketing / Retail Operations Support

Date Posted: 2026-07-29

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This Graphic Designer role is integral to the Go-To-Market (GTM) strategy execution for Estée Lauder Companies across Southeast Asia (SEA), specifically focusing on digital content and asset creation for online, media, and CRM operations.

• The position requires translating GTM plans into platform-specific briefs, coordinating localization efforts, and managing relationships with internal brand teams and external creative agencies.

• Key responsibilities include producing visual assets for social media, e-commerce platforms, CRM campaigns, and print, ensuring strict adherence to brand guidelines and channel-specific requirements.

• This role demands proficiency in design tools and a strong understanding of e-commerce platforms (Lazada, Shopee, TikTok Shop) and media asset requirements to support daily project management and content creation workflows.

📝 Enhancement Note: While the job title is "Graphic Designer," the description strongly indicates a role that bridges creative execution with operations support for GTM initiatives. The emphasis on platform-specific briefs, CRM and media content, product listing requirements, and agency management positions this as a crucial link in the operations and marketing execution chain, particularly within the digital marketing operations and creative operations spectrum. The contract nature suggests a project-driven need for these operational creative services.

📈 Primary Responsibilities

• Translate overarching GTM strategies into detailed, platform-specific content briefs tailored for the SEA6 markets (Malaysia, Vietnam, Indonesia, Philippines, Singapore, Thailand).

• Coordinate the localization process and oversee the creation of digital assets with in-market teams and external agencies to ensure regional relevance and brand consistency.

• Develop comprehensive media content briefs that are strategically aligned with the objectives of the CRM and Media teams, ensuring cohesive campaign execution.

• Act as the primary point of contact for external creative agencies, defining Statements of Work (SoW), managing agency selection processes when required, and overseeing daily project management for content creation.

• Define monthly product listing requirements in collaboration with brand marketing and e-merchandising teams to ensure accurate and compelling product presentation across e-commerce platforms.

• Collect, share, and perform quality checks on all local product listings to maintain data integrity and optimize online product visibility.

• Manage ad-hoc resizing and adaptation requests for creative assets, ensuring efficient turnaround times and cost-effectiveness through agency collaboration.

• Create and adapt a wide range of visual assets specifically for social media channels, various e-commerce platforms, CRM communications, and print collateral.

• Ensure all created designs strictly adhere to established brand guidelines and meet the unique requirements of each specific marketing channel.

• Collaborate effectively with internal cross-functional teams (brand, media, CRM, e-merchandising) and external agencies using design tools like Adobe Creative Suite and Figma to deliver quick-turn creative needs and campaign mock-ups.

📝 Enhancement Note: The responsibilities clearly define a role that requires not only creative output but also significant project management, stakeholder coordination, and process oversight. The emphasis on defining briefs, managing agencies, and ensuring timely delivery of assets points to a strong operations management component within the creative function. The specific mention of "defining content agency SoW and run agency process selection" highlights a procurement and vendor management aspect often found in operations roles.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Digital Marketing, Communications, Graphic Design, or a closely related field.

• A strong understanding of online Go-To-Market (GTM) strategies and digital marketing principles is essential. Experience:

• 2-3 years of hands-on experience in creating and coordinating digital content across various channels, including e-commerce platforms, social media, and CRM communications.

• Proven experience in graphic design and layout for digital assets such as banners, email templates, and campaign visuals.

• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment. Required Skills:

• Graphic Design Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator) for creating high-quality visual assets.

• Digital Content Creation: Proven ability to design for various digital platforms, including social media, websites, and email campaigns.

• E-commerce Platform Familiarity: Understanding of asset requirements and best practices for platforms like Lazada, Shopee, and TikTok Shop.

• Brand Guideline Adherence: Meticulous attention to detail in ensuring all creative output aligns with established brand identity and standards.

• Project Management: Capable of managing project timelines, coordinating with stakeholders, and ensuring deliverables are met on schedule.

• Communication Skills: Excellent verbal and written communication skills for brief development, stakeholder updates, and agency liaison.

Preferred Skills:

• Familiarity with Figma: Experience with Figma for collaborative design workflows and quick-turn asset creation.

• Canva Proficiency: Ability to use Canva for rapid design needs or for simpler asset creation tasks.

• CRM Content Understanding: Knowledge of content requirements and best practices for Customer Relationship Management (CRM) marketing.

• Media Asset Requirements: Familiarity with technical specifications and best practices for digital advertising and media assets.

• Localization Experience: Prior experience in adapting creative content for different regional markets.

📝 Enhancement Note: The required experience level (2-3 years) combined with the responsibilities suggests this is not an entry-level design role but one that requires a foundational understanding of marketing operations and GTM execution. The emphasis on specific e-commerce platforms and CRM content points towards a candidate who can quickly grasp the operational nuances of these channels.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 diverse projects demonstrating end-to-end content creation for digital campaigns, highlighting the process from brief to final asset.

• Include examples of assets created for e-commerce platforms (e.g., product banners, promotional graphics) and social media campaigns.

• Present examples of CRM-related assets, such as email banners or promotional visuals for newsletters.

• Demonstrate adaptability by including examples of asset resizing or adaptation for different platforms or campaign phases.

• Clearly articulate your role and contributions in each project, especially concerning collaboration with marketing teams or agencies. Process Documentation:

• Be prepared to discuss your personal workflow for managing creative requests, from initial brief interpretation to final asset delivery.

• Outline your approach to ensuring brand consistency and adherence to technical specifications across multiple digital channels.

• Describe how you collaborate with cross-functional teams (e.g., brand, e-merchandising) and external agencies during the content creation lifecycle.

• Be ready to explain how you manage feedback, revisions, and quality assurance for creative assets.

📝 Enhancement Note: For a role that supports GTM and operations, a portfolio should not just showcase aesthetic quality but also the candidate's ability to execute within operational constraints. This includes understanding campaign objectives, platform requirements, and brand governance. The ability to present a structured process for creative delivery is key.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 2-3 years of experience in Kuala Lumpur, Malaysia, and considering the contract nature of the role, the estimated annual salary range is MYR 48,000 - MYR 72,000. This translates to approximately MYR 4,000 - MYR 6,000 per month. Benefits:

• On-the-job training: Opportunities to gain practical experience and develop new skills relevant to the beauty industry and digital marketing operations.

• Career development opportunities: Support for professional growth through assignments, potential relocations, and new experiences within the Estée Lauder Companies.

• Flexible working hours: Policies and benefits designed to help employees achieve a better balance between their personal and professional lives.

• Enhanced parental leave: Generous leave provisions for new parents, supporting work-life balance.

• Contractual Project Exposure: Opportunity to work with a leading global prestige beauty company, gaining valuable experience and portfolio pieces within a 1-year contract.

Working Hours:

• Typically 40 hours per week, with potential for flexibility as indicated in the benefits. The role supports on-site work, implying a standard business schedule with potential for occasional extended hours to meet campaign deadlines.

📝 Enhancement Note: Salary estimation is based on publicly available data for Graphic Designer roles in Kuala Lumpur with 2-3 years of experience, adjusted for the contract duration and the prestige of the employer. Benefits are directly drawn from the provided text, highlighting aspects attractive to operations and creative professionals seeking work-life balance and career progression.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Prestige Beauty sector, a highly competitive and trend-driven market requiring continuous innovation and strong brand storytelling. This context means that creative output must be sophisticated, aligned with luxury brand positioning, and adaptable to evolving consumer preferences and digital marketing landscapes.

Company Size: Estée Lauder Companies is a large, global corporation with a significant presence worldwide. This implies a structured environment with established processes, clear hierarchies, and extensive resources, but also a need for agility within teams to respond to market dynamics. For operations roles, this means working within defined frameworks while contributing to efficiency improvements.

Founded: Founded in 1946, Estée Lauder Companies has a long-standing history and deep expertise in the beauty industry. This legacy contributes to a culture that values quality, excellence, and a commitment to innovation, driving a forward-thinking approach to marketing and operations.

Team Structure:

• The role reports to the Content Manager, indicating a focused team responsible for digital content strategy and execution.

• It involves close collaboration with Brand Teams, E-merchandising Teams, Media Teams, and CRM Teams, highlighting a cross-functional operational model.

• Interaction with external creative agencies is a significant component, requiring clear communication and vendor management skills. Methodology:

• Data-Driven Content Strategy: Content briefs and asset creation are informed by GTM plans, CRM data, and media performance metrics to ensure effectiveness.

• Agile Creative Operations: The role requires quick-turnaround creative needs and adaptation, suggesting an agile approach to content production and project management.

• Brand Governance: Strict adherence to brand guidelines and channel-specific requirements is paramount, ensuring a consistent and high-quality brand experience across all touchpoints.

Company Website: https://www.elcompanies.com/

📝 Enhancement Note: The company's position as a global leader in prestige beauty suggests a culture that values high standards, innovation, and a sophisticated approach to marketing and operations. The team structure emphasizes collaboration across various departments, which is typical of a well-functioning GTM operation.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level within the creative and marketing operations spectrum. While titled "Graphic Designer," the responsibilities extend beyond pure design execution to include content strategy coordination, agency management, and GTM plan translation. This provides a solid foundation for understanding the operational aspects of marketing execution.

Reporting Structure: Reporting to the Content Manager provides direct mentorship and oversight within a specialized content team. Collaboration with brand, e-merchandising, media, and CRM teams offers exposure to diverse operational functions and strategic objectives.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of digital marketing campaigns, e-commerce conversion rates, and CRM engagement by providing visually compelling and platform-optimized assets. Their ability to translate GTM plans into actionable creative briefs and manage agency output directly influences the speed and quality of market execution.

Growth Opportunities:

• Specialization in Digital Marketing Operations: Deepen expertise in content creation for specific channels (e-commerce, social, CRM) and learn how these assets integrate into broader operational workflows.

• Agency Management & Vendor Relations: Develop skills in defining SoWs, managing agency performance, and optimizing vendor relationships, which are transferable to broader operations or procurement roles.

• Cross-Functional Exposure: Gain a comprehensive understanding of how creative assets support different business functions (marketing, sales enablement, e-commerce) to inform future strategic roles.

• Brand Strategy Acumen: Enhance understanding of how creative execution aligns with and supports overarching brand positioning and GTM strategies within the prestige beauty sector.

📝 Enhancement Note: The role offers a unique blend of creative execution and operational support, providing a pathway for a designer to evolve into a more strategic marketing operations or creative operations role, especially within a large organization like Estée Lauder.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment within Estée Lauder Companies' Kuala Lumpur location. This setup typically fosters direct collaboration, team cohesion, and immediate access to resources.

Office Location(s): Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia. This central location likely offers good accessibility for employees and facilitates interaction with local partners and agencies.

Workspace Context:

• Collaborative Environment: The office setting will likely encourage direct interaction with team members, including the Content Manager, brand teams, and other creative professionals, facilitating quick feedback loops and idea exchange.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Figma) and company-specific project management or asset management systems will be available to support daily tasks.

• Team Interaction: Regular team meetings, project reviews, and cross-departmental discussions will be part of the daily routine, providing opportunities to understand broader business objectives and operational challenges.

Work Schedule: The role is full-time, implying a standard 40-hour work week. While the company offers flexible working hours as a benefit, the on-site nature and the demands of campaign execution may require adherence to specific office hours and potential for overtime during peak periods.

📝 Enhancement Note: An on-site role in a large corporation like Estée Lauder often provides a structured yet dynamic work environment, balancing established operational procedures with the creative demands of the beauty industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Creative Assessment/Portfolio Review: A session where you will present your portfolio, discuss your design process, and potentially undertake a small design challenge to evaluate your creative thinking, technical skills, and ability to interpret briefs. Be prepared to discuss how your work supported specific marketing objectives or operational needs.

• Manager/Team Interview: An interview with the Content Manager and potentially other team members to assess your collaborative style, problem-solving abilities, understanding of brand guidelines, and cultural fit within the team and Estée Lauder Companies.

• Final Interview (if applicable): Potentially a meeting with a more senior stakeholder to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your experience relevant to digital content creation for e-commerce, social media, and CRM. Highlight projects that demonstrate impact or problem-solving.

• Showcase Process, Not Just Polish: For each project, explain the brief, your role, the design process, challenges faced, and the final outcome. If possible, include metrics or explain how the asset contributed to campaign goals.

• Highlight Adaptability: Include examples of asset resizing, localization, or adaptation for different platforms to demonstrate your versatility.

• Digital Format: Ensure your portfolio is easily accessible online (e.g., PDF, personal website, Behance) and clearly organized.

Challenge Preparation:

• Brief Interpretation: Practice breaking down a marketing brief into key objectives, target audience, platform requirements, and creative constraints.

• Brand Alignment: Familiarize yourself with Estée Lauder Companies' brand aesthetic and guidelines for various brands. Research their current campaigns on social media and e-commerce.

• Technical Skills: Be ready to demonstrate proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, and discuss your experience with Figma or Canva.

📝 Enhancement Note: The interview process for a creative role with operational aspects will likely focus on both creative talent and the candidate's ability to execute within a structured marketing framework. Demonstrating an understanding of GTM objectives and operational efficiency in your portfolio and interview will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required, particularly Photoshop and Illustrator, for creating and manipulating digital assets.

• Figma: Familiarity preferred for collaborative design workflows, prototyping, and quick-turn asset creation.

• Canva: Familiarity preferred for rapid design needs or simpler asset creation tasks.

Analytics & Reporting:

• While not a primary analyst role, understanding how assets perform on e-commerce, social media, and CRM platforms is beneficial. Familiarity with basic analytics dashboards for these channels (e.g., social media insights, e-commerce platform analytics) is a plus. CRM & Automation:

• CRM Platforms: Familiarity with content requirements for CRM systems (e.g., email marketing platforms) is expected.

• E-commerce Platforms: Direct experience or strong understanding of asset requirements for platforms like Lazada, Shopee, and TikTok Shop is crucial.

📝 Enhancement Note: Proficiency in the core Adobe Creative Suite is non-negotiable. Familiarity with collaborative design tools like Figma and quick-design platforms like Canva demonstrates adaptability and efficiency, which are key operational traits. Understanding the specific needs of e-commerce and CRM platforms is critical for operational effectiveness.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to delivering high-quality creative assets that uphold the prestige of Estée Lauder brands.

• Creativity & Innovation: Encouraging new ideas and pushing boundaries in design to capture consumer attention in the dynamic beauty market.

• Collaboration: Working effectively with cross-functional teams and external partners to achieve shared marketing and operational objectives.

• Efficiency: Delivering timely and effective creative solutions, managing workflows efficiently, and adapting to rapid market changes.

• Brand Integrity: Upholding brand guidelines and ensuring consistent brand representation across all touchpoints.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with brand, e-merchandising, media, and CRM teams to ensure creative assets align with broader campaign strategies and operational plans.

• Agency Partnership: Building strong working relationships with external creative agencies, providing clear briefs, constructive feedback, and managing projects effectively.

• Feedback-Driven Improvement: Openness to receiving and acting upon feedback from various stakeholders to refine creative output and improve processes.

📝 Enhancement Note: Estée Lauder Companies emphasizes values like respect, ethics, integrity, and a passion for creativity. For this role, these translate into a collaborative, quality-focused, and brand-conscious work environment where designers contribute to the operational success of marketing campaigns.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Platform Specificity: Ensuring that creative assets maintain the high-end appeal of prestige beauty brands while adhering to the unique technical and stylistic requirements of diverse digital platforms (social, e-commerce, CRM).

• Managing Multiple Stakeholders and Agencies: Coordinating feedback and approvals from various internal teams and external agencies can be complex, requiring strong organizational and communication skills.

• Quick-Turnaround Demands: The fast-paced nature of digital marketing, especially in beauty, often necessitates rapid asset creation and adaptation, requiring efficiency and agility.

• Localization Nuances: Adapting creative content effectively for different SEA markets while maintaining brand consistency and cultural relevance can be challenging.

Learning & Development Opportunities:

• Deep Dive into Digital Marketing Operations: Gain granular experience in how creative assets function within specific marketing channels and contribute to overall GTM operational efficiency.

• Exposure to Global Brand Strategies: Understand the strategic framework behind international marketing campaigns for a leading beauty conglomerate.

• Vendor Management Skills: Develop practical experience in managing creative agencies, which is a valuable skill for operations and project management career paths.

• Industry Trend Awareness: Stay abreast of the latest design trends, digital marketing strategies, and e-commerce innovations within the beauty sector.

📝 Enhancement Note: This role presents an excellent opportunity to hone skills in operationalizing creative strategies within a large, structured organization, tackling the inherent challenges of global brand management and digital execution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a GTM plan or campaign brief into actionable design requirements and asset specifications."

• "How do you ensure brand consistency across multiple platforms and for different brands within a portfolio like Estée Lauder's?"

• "Walk us through a project where you had to adapt creative assets for different regions or platforms. What were the challenges and how did you overcome them?"

• "How do you prioritize creative requests when you have multiple urgent deadlines from different teams or stakeholders?" Company & Culture Questions:

• "What interests you about working for Estée Lauder Companies and in the prestige beauty industry?"

• "How do you approach collaboration with internal marketing teams and external creative agencies?"

• "Describe a time you received constructive feedback on your design work. How did you incorporate it?"

• "How do you stay updated on design trends and best practices relevant to digital marketing and e-commerce?" Portfolio Presentation Strategy:

• Storytelling: For each selected project, tell a clear story: the challenge, your approach, your specific contributions, the tools used, and the measurable outcome or impact.

• Focus on Operational Relevance: Highlight projects where your design work directly supported marketing objectives, e-commerce sales, or CRM engagement.

• Demonstrate Process: Be ready to discuss your workflow, how you managed feedback, and how you ensured brand compliance.

• Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Suite, Figma, and Canva, and how you leverage these tools for efficiency.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of how design supports business objectives and operational efficiency, not just aesthetic talent. Be ready to articulate your process and problem-solving skills in the context of marketing operations.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided career link on the Estée Lauder Companies website.

• Portfolio Customization: Tailor your portfolio to highlight relevant experience in digital content creation for e-commerce, social media, and CRM. Showcase examples of asset resizing and adaptation for different platforms or markets.

• Resume Optimization: Ensure your resume clearly articulates your experience with Adobe Creative Suite, Figma, and any e-commerce platforms (Lazada, Shopee, TikTok Shop). Quantify achievements where possible, e.g., "Created X assets per month," or "Supported Y campaigns."

• Interview Preparation: Practice articulating your design process, collaboration style, and how you manage creative projects within operational constraints. Be ready to discuss your understanding of GTM strategies and brand guidelines.

• Company Research: Familiarize yourself with Estée Lauder Companies, its portfolio of brands, and their current digital marketing activities in the Southeast Asian region to demonstrate your interest and understanding of their market presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.