Graphic Design Manager

📍 Job Overview

Job Title: Graphic Design Manager
Company: Lorna Jane
Location: Eagle Farm, Queensland, Australia
Job Type: Full-Time
Category: Creative & Design / Marketing Leadership
Date Posted: May 07, 2026
Experience Level: 5-10 Years
Remote Status: On-site

🚀 Role Summary

• Lead and mentor a team of six talented designers, shaping the visual identity of a globally recognized activewear brand.
• Drive campaign ideation and concept development across all channels, from global marketing initiatives to in-store experiences and digital platforms.
• Oversee the end-to-end creative output for digital, motion, print, campaigns, and retail environments, ensuring premium, global-standard quality.
• Maintain unwavering brand integrity, ensuring every asset is accurate, polished, and aligned with the Lorna Jane brand ethos.
• Foster a collaborative and high-performing design team environment, championing creative thinking and professional development.

📝 Enhancement Note: This role is positioned as a senior creative leadership opportunity within the marketing function, with a strong emphasis on hands-on contribution and team management. The primary focus is driving brand narrative and visual execution across all consumer touchpoints for a premium lifestyle brand.

📈 Primary Responsibilities

• Provide direct creative leadership and day-to-day direction for a team of six graphic designers, fostering a culture of excellence and innovation.
• Conceptualize and develop compelling campaign ideas that align with brand strategy and commercial objectives across digital, print, and retail channels.
• Oversee the creation and refinement of all visual assets, including digital graphics, motion graphics, print collateral, and in-store signage, ensuring adherence to brand guidelines and quality standards.
• Execute and direct image retouching and finishing to achieve a premium, global-standard aesthetic that reflects the brand's elevated positioning.
• Develop and manage the creation of in-store and signage assets for Lorna Jane's extensive global retail network, ensuring consistency and impact.
• Act as the primary guardian of brand integrity, meticulously reviewing all creative output to ensure accuracy, polish, and brand alignment before delivery.
• Present and articulate creative concepts and strategies with clarity, conviction, and a deep understanding of commercial outcomes.
• Coach, mentor, and develop junior and senior designers, fostering their professional growth and building the next generation of Lorna Jane creatives.
• Proactively research and implement new technologies, design trends, and continuous improvement methodologies to elevate the team's capabilities and output.

📝 Enhancement Note: The responsibilities clearly indicate a dual mandate: strategic creative leadership and hands-on execution oversight. The role requires managing the entire creative lifecycle from ideation through final delivery, with a significant focus on team development and maintaining high-quality brand representation across diverse media.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Graphic Design, Visual Communications, Fine Arts, or a related creative field is highly beneficial and often implied for senior creative roles.

Experience: A minimum of 5 years in a creative leadership role, with a preference for experience within the fashion, apparel, lifestyle, or premium retail sectors. Demonstrated success in managing integrated campaigns from concept to completion is essential.

Required Skills:

• Proven experience in creative leadership and team management, including mentoring and developing designers.
• A robust portfolio showcasing exceptional conceptual thinking, precise execution, and a strong understanding of brand storytelling.
• Expertise in leading integrated campaigns end-to-end, from initial brief to final delivery across multiple channels.
• Strong stakeholder management skills, with the ability to influence and gain buy-in from various internal partners.
• A commercial mindset, balancing creative vision with tangible business outcomes without compromising brand integrity.
• Proficiency in brand storytelling across campaign, digital, print, and retail environments.
• Confidence and gravitas in presenting ideas, providing constructive feedback, and upholding high creative standards.
• Deep understanding of design principles and application across digital (web, social, email), motion graphics, and print media.
• Expertise in image retouching and finishing to a premium, global-standard quality.

Preferred Skills:

• Experience with A/B testing creative assets for digital channels to optimize performance.
• Familiarity with project management tools for creative workflows.
• Knowledge of sustainable design practices and their application in marketing materials.
• Experience working with global brands and understanding diverse market aesthetics.

📝 Enhancement Note: The emphasis on "5+ years in a creative leadership role" suggests a need for demonstrated experience in managing people and projects, not just individual contribution. The portfolio requirement is critical and should highlight strategic thinking and the ability to translate brand vision into impactful visual assets across various media.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of integrated campaigns, demonstrating end-to-end creative ownership from concept ideation to final execution and delivery.
• Include examples of digital design (website banners, social media assets, email graphics), motion graphics (short animations, video edits), and print collateral (lookbooks, brochures, in-store signage).
• Highlight projects where you successfully maintained brand integrity and aligned creative output with commercial objectives.
• Present case studies that detail your strategic approach, problem-solving methodologies, and the impact of your creative direction on business results.
• Demonstrate your ability to lead and mentor designers, potentially including examples of team collaboration or project delegation.

Process Documentation:

• Evidence of established creative workflow processes, from brief intake and concept development to review, feedback, and final asset delivery.
• Examples of how you manage creative briefs, ensuring clarity on objectives, target audience, and desired outcomes.
• Documentation of your approach to quality control and brand consistency checks across all creative outputs.
• Methodologies for project planning and resource allocation within a design team, particularly for campaign rollouts.

📝 Enhancement Note: The portfolio is expected to be a comprehensive representation of leadership capabilities, strategic thinking, and execution excellence. It should not only display aesthetic quality but also demonstrate a structured approach to creative problem-solving and team management within a brand-focused environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Design Manager role with 5-10 years of experience, leading a team of six, in a major Australian city like Brisbane (Eagle Farm is in the Brisbane metropolitan area), the estimated salary range is AUD $100,000 - $140,000 per annum, possibly with a performance-based bonus.

Benefits:

• Wellbeing Culture: A company culture centered around "Move, Nourish, Believe" with a supporting calendar of events.
• Career Progression: Opportunities for genuine career advancement and significant creative influence within the business.
• Exclusive Team Discounts: Access to special discounts on Lorna Jane products.
• Birthday Off: An additional day of leave for your birthday.
• Health and Wellness Programs: Likely includes initiatives supporting physical and mental well-being.
• Potential for performance-based bonuses or incentives.

Working Hours: Standard full-time hours are typically 38-40 hours per week. While the role is on-site, there may be flexibility around start and end times, subject to team and business needs.

📝 Enhancement Note: Salary estimate is based on research of similar management-level creative roles in Australia, considering the experience level, team size, and the premium nature of the Lorna Jane brand. Benefits are directly pulled from the job description, highlighting aspects attractive to creative professionals focused on work-life balance and personal development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail / Activewear. Lorna Jane is a globally recognized, female-founded brand that pioneered activewear, emphasizing purpose, movement, and empowering women through their attire. Company Size: While not explicitly stated, Lorna Jane is a well-established global brand with a significant retail presence, suggesting a medium to large enterprise with likely hundreds or thousands of employees worldwide. Founded: 1989. The company has a long-standing history of innovation and leadership in the activewear market.

Team Structure:

• The Graphic Design team consists of six talented designers, operating within the broader Marketing department.
• The team reports to a Head of Marketing who is described as supportive, a champion of creative thinking, and invested in her team's success.
• Collaboration is expected to be high, both within the design team and cross-functionally with marketing, product development, and retail operations.

Methodology:

• Creative output is driven by a blend of strategic vision and commercial outcomes, with a strong emphasis on brand storytelling.
• The approach values concept development, meticulous execution, and maintaining a consistent, premium brand aesthetic across all touchpoints.
• A focus on continuous improvement, staying ahead of new technologies, and developing creative talent is integral.

Company Website: https://www.lornajane.com/

📝 Enhancement Note: Lorna Jane positions itself as a purpose-driven brand with a strong emphasis on women's empowerment and active living. This ethos is expected to permeate its creative output and company culture, influencing the work of the Graphic Design Manager and her team.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior management position within the creative function, equivalent to a Director or Senior Manager level in other industries. It requires strategic leadership, team oversight, and significant influence over brand representation.

Reporting Structure: The Graphic Design Manager reports directly to the Head of Marketing. This position acts as a critical link between the marketing strategy and its visual execution, ensuring alignment and effective communication.

Operations Impact: The Graphic Design Manager has a direct and substantial impact on Lorna Jane's brand perception, customer engagement, and ultimately, commercial performance. By shaping the visual narrative across all channels, the role influences brand recognition, desirability, and sales conversion. The quality and effectiveness of the creative output directly contribute to the brand's market position and competitive edge.

Growth Opportunities:

• Step into a more senior creative leadership role, potentially overseeing broader marketing creative functions or moving into a Global Creative Director position.
• Specialize further in a specific area of creative direction, such as global campaign strategy or brand experience design.
• Transition into broader marketing leadership roles, leveraging a deep understanding of brand building and customer engagement.
• Influence company-wide creative standards and contribute to strategic brand development initiatives.

📝 Enhancement Note: The role offers significant scope for impact and growth, particularly for individuals looking to lead and shape the creative direction of a well-established global brand. The emphasis on "genuine career progression and creative influence" suggests a supportive environment for ambitious creative leaders.

🌐 Work Environment

Office Type: The role is based on-site at the Lorna Jane office in Eagle Farm, Queensland. This suggests a professional office environment designed to foster collaboration and creativity.

Office Location(s): Eagle Farm, Queensland, Australia. This is a business district location, likely accessible by public transport or with available parking.

Workspace Context:

• The office environment is expected to facilitate collaboration among the design team and with other marketing functions.
• Access to necessary creative tools, software, and technology for design, retouching, and motion graphics is presumed.
• The culture emphasizes a "wellbeing culture," suggesting a supportive and health-conscious workplace, potentially with amenities or initiatives promoting physical and mental health.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected. While the role is on-site, there might be some flexibility in daily scheduling, contingent on team needs and project demands. The focus is on delivering high-quality work and leading the team effectively.

📝 Enhancement Note: The on-site requirement indicates a preference for in-person collaboration and team synergy. The "wellbeing culture" aspect suggests an environment that values work-life balance and employee health, which can be a significant draw for professionals seeking a supportive work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by HR or a recruitment partner to assess basic qualifications and creative alignment.
• Portfolio Presentation & Interview: A key stage where you will present your portfolio to the hiring manager (Head of Marketing) and potentially other senior stakeholders. This will involve discussing your conceptual thinking, leadership approach, and how you've driven commercial outcomes through creative strategy. Be prepared to articulate your vision for the Lorna Jane brand.
• Team Meet & Greet: An opportunity to meet the design team and potentially other marketing team members. This assesses cultural fit and your ability to connect with and lead the team.
• Final Interview: Likely with a senior leader within the organization to discuss strategic alignment, long-term vision, and fit within the broader company culture.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase leadership, campaign ideation, and end-to-end execution. Prioritize projects from fashion, apparel, or premium lifestyle sectors.
• Tell a Story: For each project, articulate the brief, your strategic approach, the challenges faced, your role in problem-solving, the creative solutions developed, and the measurable impact or outcomes.
• Highlight Leadership: Clearly define your role in leading the team, mentoring designers, and managing stakeholders. Use "we" when discussing team efforts but "I" when detailing your direct contributions and decisions.
• Demonstrate Brand Acumen: Show how you interpret and elevate a brand's identity through design. For Lorna Jane, emphasize how your work aligns with their "Move, Nourish, Believe" ethos and premium positioning.
• Prepare for Detail: Be ready to discuss the technical aspects of your work, including retouching quality, motion graphics execution, print production considerations, and adherence to brand guidelines.

Challenge Preparation:

• Creative Brief Exercise: You might be given a hypothetical creative brief related to Lorna Jane and asked to outline your concept, approach, and how you would brief your team.
• Brand Audit: Be prepared to discuss your initial thoughts on Lorna Jane's current creative output and areas for potential enhancement or evolution.
• Leadership Scenario: Questions related to managing difficult team members, handling creative disagreements, or presenting to senior stakeholders who may not have a creative background.

📝 Enhancement Note: The interview process heavily emphasizes portfolio presentation and strategic thinking. Candidates must be prepared to not only showcase their design skills but also their leadership capabilities, commercial understanding, and ability to articulate a compelling creative vision aligned with the Lorna Jane brand.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (for retouching and image manipulation), Illustrator (for vector graphics and branding), InDesign (for layout and print design), and After Effects (for motion graphics and animation).
• Motion Graphics Software: Advanced skills in After Effects or similar tools for creating dynamic visual content.
• Prototyping/Wireframing Tools: Familiarity with tools like Figma, Sketch, or Adobe XD might be beneficial for digital design concepts and collaboration.

Analytics & Reporting:

• Web Analytics (e.g., Google Analytics): Understanding how to interpret data related to digital asset performance can inform creative decisions.
• Social Media Analytics Platforms: Familiarity with native platform insights or third-party tools to track engagement with visual content.
• Reporting Dashboards: Experience using tools like Tableau, Power BI, or internal marketing dashboards to track campaign performance and creative effectiveness.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Understanding how design assets are integrated into email campaigns and marketing workflows.
• Project Management Software (e.g., Asana, Trello, Monday.com): Crucial for managing team workflows, deadlines, and project tracking.
• Digital Asset Management (DAM) Systems: Experience with systems for organizing, storing, and distributing creative assets.

📝 Enhancement Note: A strong command of the Adobe Creative Suite is non-negotiable. Proficiency in motion graphics and an understanding of how creative assets perform digitally are increasingly important. Familiarity with project management and DAM systems will be key for efficient team operations.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A commitment to empowering women through movement and fashion, reflecting the "Move, Nourish, Believe" ethos.
• Creative Excellence: A dedication to producing high-quality, impactful creative work that elevates the brand.
• Collaboration: A strong emphasis on teamwork, open communication, and supporting colleagues.
• Innovation: Encouraging new ideas, embracing new technologies, and continuously seeking ways to improve.
• Integrity: Upholding brand standards and ethical practices in all aspects of work.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, product, and retail teams to ensure cohesive brand messaging and campaign execution.
• Open Feedback Loops: Encouraging constructive feedback within the design team and from other departments to refine creative output.
• Empowerment: Fostering an environment where designers feel empowered to contribute ideas and take ownership of their work.
• Supportive Leadership: The Head of Marketing is described as backing her people and championing creative thinking, setting a tone for supportive collaboration.

📝 Enhancement Note: The company culture appears to be built around a strong brand purpose and a supportive, collaborative environment. The Graphic Design Manager will be expected to embody these values and foster them within their team, driving both creative quality and team cohesion.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Demands: Ensuring that innovative creative concepts align with marketing objectives and drive measurable business results.
• Managing a Diverse Team: Effectively leading and motivating designers with varying skill sets, experience levels, and creative styles.
• Maintaining Brand Consistency Globally: Ensuring that all creative assets adhere to brand guidelines across different markets and applications.
• Adapting to Evolving Trends: Staying ahead of fast-paced changes in design, digital media, and consumer preferences within the activewear industry.

Learning & Development Opportunities:

• Advanced Creative Leadership Training: Opportunities to hone skills in strategic creative direction, team management, and stakeholder engagement.
• Industry Conferences & Workshops: Participation in events focused on design trends, digital marketing, and brand storytelling.
• Cross-Departmental Exposure: Gaining deeper insights into product development, retail strategy, and global marketing initiatives.
• Mentorship: Potential to be mentored by senior leaders within the marketing department or the wider organization.

📝 Enhancement Note: The role presents opportunities to tackle complex creative challenges and drive significant brand impact. The growth potential is substantial, offering pathways for individuals eager to lead and innovate within a prominent lifestyle brand.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a new global campaign concept for Lorna Jane, considering our 'Move, Nourish, Believe' ethos?" (Focus on ideation process, brand alignment, and team involvement).
• "Describe a time you had to balance competing stakeholder demands on a creative project. How did you manage it and what was the outcome?" (Assess stakeholder management and negotiation skills).
• "How do you ensure brand integrity and consistent quality across all creative outputs from your team, especially when dealing with multiple channels and deadlines?" (Highlight process, quality control, and leadership).

Company & Culture Questions:

• "What excites you most about the Lorna Jane brand, and how do you see your creative leadership contributing to its future?" (Demonstrate research and genuine interest).
• "How do you foster a collaborative and high-performing environment within a creative team?" (Discuss team dynamics, feedback, and motivation strategies).
• "Describe your approach to mentoring and developing junior designers." (Showcase leadership and team development philosophy).

Portfolio Presentation Strategy:

• Start with the 'Why': Begin by articulating your understanding of the Lorna Jane brand and the strategic objectives of the role.
• Structure Your Narrative: For each project, present the problem, your solution (concept & execution), your role, and the results. Use visual aids effectively.
• Highlight Leadership: Clearly articulate your leadership contributions, team management, and stakeholder interactions within each case study.
• Be Ready for Deep Dives: Anticipate questions about specific design choices, technical execution, and commercial impact.
• Showcase Your Vision: Conclude by reiterating your enthusiasm and outlining your initial thoughts on how you would lead the Lorna Jane design team.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, leadership acumen, and a deep understanding of the Lorna Jane brand. Candidates must be ready to articulate their creative process, problem-solving skills, and how they drive commercial success through design leadership.

📌 Application Steps

To apply for this Graphic Design Manager position:

• Submit your application through the provided link on jobs.dayforcehcm.com.
• Tailor Your Resume: Ensure your resume highlights your experience in creative leadership, campaign management, team mentoring, and relevant industries (fashion, apparel, lifestyle, premium retail). Use keywords from the job description.
• Curate Your Portfolio: Prepare a digital portfolio that showcases your most relevant and impactful work, emphasizing conceptual thinking, end-to-end campaign execution, and leadership. Include case studies detailing your process and results.
• Research Lorna Jane: Thoroughly understand the brand's mission, values ("Move, Nourish, Believe"), target audience, and current marketing efforts. Consider how your creative vision aligns with their positioning.
• Practice Your Presentation: Rehearse presenting your portfolio and answering potential interview questions, focusing on clarity, conciseness, and demonstrating strategic thinking and leadership capabilities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.