GEO, SEO & UX Senior Manager (H/F/X)

📍 Job Overview

Job Title: GEO, SEO & UX Senior Manager (H/F/X)

Company: AccorCorpo

Location: Paris, Île-de-France, France

Job Type: Full-time

Category: Revenue Operations / Digital Performance Marketing

Date Posted: 2026-08-27

Experience Level: Senior (10+ years)

Remote Status: Hybrid (Minimum 2 days on-site per week)

🚀 Role Summary

• Spearhead the strategic direction and execution of SEO and Generative Engine Optimization (GEO) for a portfolio of luxury brand websites (Sofitel, MGallery, Emblems), driving organic traffic and revenue growth.

• Industrialize AI-driven search capabilities, transforming agency-led pilots into scalable, measurable frameworks for AI Overviews, AI assistants, and advanced search experiences.

• Define and implement content and information architecture strategies to enhance discoverability and engagement across traditional search engines and emerging AI search platforms.

• Drive e-merchandising and User Experience (UX) initiatives, collaborating with internal teams and external partners to optimize website performance, conversion rates, and commercial impact.

• Monitor and analyze website performance data, translating insights into actionable recommendations to prioritize high-impact opportunities for organic growth and revenue.

📝 Enhancement Note: This role is positioned within the Digital Performance Marketing or Revenue Operations umbrella, focusing on driving direct business through organic channels. The emphasis on GEO and AI-driven search indicates a forward-thinking approach to digital strategy, requiring a candidate adept at navigating evolving search landscapes and leveraging advanced technologies for commercial gain. The hybrid model with specific on-site days suggests a need for collaborative engagement within a structured corporate environment.

📈 Primary Responsibilities

• Develop and execute comprehensive SEO strategies for Sofitel, MGallery, and Emblems brand websites, managing external SEO agencies and collaborating with internal Product & Tech and Digital Experience teams to ensure sustained organic traffic and revenue growth.

• Lead the industrialization of Generative Engine Optimization (GEO) by establishing a scalable and measurable framework for structured data, semantic markup, content hierarchy, and entity visibility to optimize performance in AI-generated search results and assistants.

• Define and implement effective content and information architecture strategies, including page structures, internal linking, and content hierarchy, to maximize brand discoverability and appeal for both traditional search engines and AI-powered search experiences.

• Drive the corporate e-merchandising and content strategy across luxury brand websites, working with an external e-merchandising consultant to enhance brand understanding, customer engagement, conversion rates, and overall revenue.

• Collaborate with Digital Experience and Product teams to optimize website architecture, page layouts, and modules by defining and implementing best-in-class UX and Conversion Rate Optimization (CRO) practices, validated through A/B testing and behavioral analytics.

• Establish and maintain website guidelines for hotels, empowering them to optimize their hotel-specific sections on brand websites, with a strong focus on SEO/GEO best practices.

• Lead content optimization initiatives in close collaboration with Brand, Marketing, Digital Experience, Business Intelligence, Revenue Management, and Commercial teams, as well as external agencies.

• Proactively monitor website performance using reporting tools and dashboards, identifying and prioritizing opportunities with the highest potential impact on organic growth and conversion.

• Stay abreast of emerging trends in AI Search, Generative AI, SEO, digital merchandising, and user behavior to ensure Accor's luxury brands remain at the forefront of digital innovation.

📝 Enhancement Note: The responsibilities highlight a blend of strategic planning, tactical execution, and cross-functional leadership. The emphasis on "industrializing" GEO suggests a need for a candidate who can operationalize new technologies and processes, moving beyond experimental phases to established, measurable capabilities. This requires strong project management and change management skills in addition to technical SEO expertise.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Marketing, Digital Technologies, Business Administration, or a related field is typically expected for a Senior Manager role.

Experience: 8-12 years of progressive experience in SEO, Digital Performance Marketing, E-commerce, Content Strategy, or Digital Merchandising.

Required Skills:

• Proven, hands-on expertise in Technical SEO, Content SEO, and Internal Linking strategies for large-scale, multi-market, and multi-language websites.

• Solid understanding of Generative Engine Optimization (GEO) principles and AI-driven search ecosystems, with a demonstrated ability to scale and industrialize these capabilities.

• Strong knowledge of content structuring, information architecture, and technical SEO principles critical for discoverability across search engines and AI assistants.

• Demonstrated experience in steering external agencies and consultants, effectively influencing Product & Tech roadmaps without direct hierarchical authority.

• Advanced analytical skills, with a proven ability to translate performance data into prioritized, business-oriented recommendations and actionable insights.

• Excellent communication, presentation, and stakeholder management skills, capable of navigating an international, matrixed organizational structure.

• Fluency in both French and English, written and spoken. Preferred Skills:

• Experience in e-merchandising, website optimization, and digital customer journeys on transactional websites.

• Good understanding of UX principles and Conversion Rate Optimization (CRO), including experience with experimentation methodologies like A/B testing and behavioral analytics.

• Hands-on experience with key operations and analytics tools: Adobe Experience Manager (AEM), Google Analytics 4 (GA4), Botify, Contentsquare, or The Hotels Network.

• Experience within the Luxury, Hospitality, or Travel industry.

• A strong interest in digital innovation, Artificial Intelligence, and emerging search technologies.

📝 Enhancement Note: The experience requirement of 8-12 years, coupled with the "Senior Manager" title, indicates a need for a seasoned professional with a track record of success in complex digital environments. The emphasis on influencing without authority and managing external agencies points to strong leadership and collaboration skills. Fluency in both French and English is a critical requirement given the international scope and location.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case studies demonstrating successful SEO and GEO strategy development and implementation for large, complex websites.

• Examples of how you've translated complex data and analytics into actionable recommendations that drove significant organic traffic or revenue growth.

• Evidence of your ability to influence product roadmaps and collaborate with technical teams to implement SEO/GEO best practices.

• Documentation showcasing your process for industrializing new capabilities, such as GEO, from pilot to scalable operation.

• Examples of content structuring and information architecture strategies that improved discoverability and user engagement. Process Documentation:

• Showcase your methodology for developing and executing SEO and GEO strategies, including keyword research, technical audits, content gap analysis, and competitive benchmarking.

• Detail your approach to managing external agencies and consultants, including objective setting, performance tracking, and feedback mechanisms.

• Illustrate your process for defining and implementing e-merchandising and UX optimizations, including A/B testing frameworks and user journey analysis.

• Provide examples of reporting dashboards and performance analysis you've created to track key metrics and communicate insights to stakeholders.

• Demonstrate your process for staying updated on emerging trends in AI search, GEO, and SEO, and how you integrate this knowledge into strategic planning.

📝 Enhancement Note: For a role like this, a portfolio should not just list achievements but demonstrate the process behind them. Candidates should be prepared to walk through their strategic thinking, problem-solving methodologies, and the tools/techniques they used to achieve measurable results, particularly in the context of SEO, GEO, and e-merchandising.

💵 Compensation & Benefits

Salary Range: For a Senior Manager role with 8-12 years of experience in Paris, France, specializing in SEO/GEO and Digital Performance, the estimated annual gross salary range is typically between €65,000 and €90,000. This range can vary based on specific experience, negotiation, and the exact scope of responsibilities.

Benefits:

• Competitive annual salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage (mutuelle) and social benefits typical for full-time employees in France.

• Hybrid working model, allowing for a balance between remote work flexibility and in-office collaboration.

• Opportunities for professional development, training, and attending industry conferences related to SEO, AI, and digital marketing.

• Access to Accor's employee benefits program, potentially including hotel discounts and other perks.

• Contribution to pension schemes as per French labor law.

• Meal vouchers (titres-restaurant) may be provided.

Working Hours: Standard full-time working hours in France are typically 35 hours per week, though this role may involve a slightly longer commitment due to its senior nature and project demands. The hybrid model allows for flexibility, with a minimum of 2 days per week required on-site at the Issy-les-Moulineaux office.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for similar roles in Paris, considering the experience level and specialized skills required. Benefits are typical for a large corporate organization in France, with specific details likely to be confirmed during the hiring process. The hybrid working arrangement is a key benefit, offering a blend of flexibility and in-person collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Hospitality, with a focus on brand websites and e-commerce performance. Accor's luxury portfolio includes Sofitel, Sofitel Legend, MGallery, and Emblems, operating across 60 countries.

Company Size: Accor is a global hospitality leader, employing tens of thousands of individuals worldwide. This specific role likely sits within a central digital or e-commerce division, which, while part of a large corporation, operates with a more focused team structure.

Founded: Accor was founded in 1963, bringing a long history and established corporate structure to its operations.

Team Structure:

• The GEO, SEO & UX Senior Manager reports to the E-commerce Performance Director.

• This role has no direct reports but leads and steers external consultants and agencies (e-merchandising consultant, SEO agency, GEO pilot agency).

• Close collaboration is expected with internal Product & Tech teams and Digital Experience teams.

• The role also involves working hand-in-hand with Brand, Marketing, Business Intelligence, Revenue Management, and Commercial teams. Methodology:

• Data-driven decision-making, leveraging tools like GA4, Botify, and Contentsquare for performance analysis and insight generation.

• A focus on continuous improvement and optimization through A/B testing and behavioral analytics.

• Strategic planning that anticipates and adapts to evolving digital landscapes, particularly in AI search and Generative AI.

• Collaborative approach to problem-solving, involving cross-functional teams and external partners.

• Emphasis on industrializing processes, moving from experimental phases to scalable, measurable capabilities.

Company Website: https://group.accor.com/

📝 Enhancement Note: Accor's values (Passion & Pride, Excellence, Empowerment, Trust & Transparency, Long-term relationship, Bespoke & Free, Proximity) provide a framework for understanding the desired cultural fit. The emphasis on "Entrepreneurs" and "tailor-made experiences" suggests a culture that values initiative, customer-centricity, and a hands-on approach, even within a large corporate structure. The digital team likely operates with a blend of corporate strategy and agile execution.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Manager position, indicating a significant level of autonomy, strategic responsibility, and experience required. It sits at a crucial junction, bridging strategic oversight with hands-on execution in a specialized digital performance area.

Reporting Structure: Reporting directly to the E-commerce Performance Director places this role within a key leadership team focused on driving online business. The ability to influence peers in Product & Tech and Digital Experience, as well as manage external partners, is critical.

Operations Impact: The role directly impacts the company's direct business channels, which constitute one-third of their overall revenue. Organic search (12% of that) is a critical, cost-effective lever. Success in this role will directly contribute to revenue growth, brand visibility in emerging search environments, and overall digital performance for Accor's luxury brands.

Growth Opportunities:

• Potential to evolve into a Director-level role within E-commerce Performance or Digital Strategy, managing larger teams or broader scopes.

• Opportunity to become a recognized expert in Generative Engine Optimization (GEO) and AI-driven search within the hospitality industry.

• Possibility to expand responsibilities to include other direct digital channels or to lead larger digital transformation initiatives.

• Development of advanced leadership and stakeholder management skills within a global organization.

• Opportunities for specialized training and certifications in AI, advanced analytics, and digital marketing technologies.

📝 Enhancement Note: This role offers significant career progression potential within a global hospitality leader. The focus on cutting-edge areas like GEO and AI positions the candidate for high-demand expertise. The ability to manage complex projects and influence across departments is a strong foundation for future leadership roles.

🌐 Work Environment

Office Type: The role is based in Issy-les-Moulineaux, a business district near Paris, suggesting a modern corporate office environment. The hybrid model implies a blend of remote work and in-office collaboration.

Office Location(s): Issy-les-Moulineaux (Greater Paris), France. This location is well-connected by public transport, making it accessible for employees commuting from Paris and surrounding areas.

Workspace Context:

• A hybrid work model requiring a minimum of 2 days per week on-site, fostering a collaborative team environment and enabling face-to-face interactions with colleagues and stakeholders.

• Access to standard corporate office amenities and technology infrastructure.

• Opportunities to collaborate closely with Product & Tech and Digital Experience teams, likely involving shared workspaces or dedicated project areas.

• A dynamic environment where cutting-edge digital strategies are developed and implemented, requiring adaptability and a proactive approach.

Work Schedule: Standard full-time hours, with flexibility offered by the hybrid working model. The role demands a proactive approach to managing deadlines and project timelines, especially given the fast-evolving nature of search engine algorithms and AI technologies.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment, balancing flexibility with the need for team cohesion and collaboration. The location in a major business hub like Issy-les-Moulineaux suggests a professional and well-equipped office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter or HR screen to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A discussion with the E-commerce Performance Director to delve into experience, strategic thinking, and alignment with the role's objectives. This is where your approach to SEO, GEO, and e-merchandising will be explored in detail.

• Panel Interview / Case Study: This stage may involve interviews with key stakeholders from Product & Tech, Digital Experience, or Brand teams. A case study or practical exercise focusing on SEO/GEO strategy, problem-solving, or website optimization scenarios is highly probable.

• Final Interview: Potentially with a more senior leader or a final check on cultural fit and overall suitability.

Portfolio Review Tips:

• Focus on Impact: Quantify achievements whenever possible. Instead of "Improved SEO," state "Increased organic traffic by X% and organic revenue by Y% over Z months, leading to a €X ROI."

• Showcase Process: Be prepared to walk through your strategic process for SEO, GEO, and e-merchandising. How do you identify opportunities? How do you prioritize? How do you measure success?

• Demonstrate GEO Expertise: Clearly articulate your understanding of AI search, structured data, and how you've approached or would approach industrializing GEO capabilities. This is a key differentiator.

• Highlight Collaboration: Provide examples of how you've successfully collaborated with technical teams, agencies, and other departments to achieve digital performance goals.

• Structure: Organize your portfolio logically, perhaps by project or by skill area (e.g., SEO Strategy, GEO Implementation, UX Optimization).

Challenge Preparation:

• Anticipate GEO Questions: Be ready to discuss the current search landscape, the impact of AI Overviews, and specific strategies for optimizing for AI assistants and generative search.

• Problem-Solving Scenarios: Prepare for questions like: "How would you diagnose a drop in organic traffic for a specific luxury brand?" or "How would you prioritize SEO initiatives with limited resources?"

• Stakeholder Management: Think about how you would gain buy-in for your strategies from different departments (e.g., Brand, Tech, Commercial).

• Tool Proficiency: Be ready to discuss your experience with the listed tools (AEM, GA4, Botify, Contentsquare) and how you've leveraged them for insights and optimization.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to not only understand SEO and GEO but also to operationalize these strategies within a large corporate structure, manage external partners, and drive measurable business outcomes. A strong, data-backed portfolio is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Experience Manager (AEM): For content management and website architecture. Proficiency in understanding its capabilities for SEO and UX optimization is key.

• Google Analytics 4 (GA4): Essential for website performance tracking, traffic analysis, conversion monitoring, and audience segmentation.

• Botify: A leading SEO platform for technical SEO audits, site crawl analysis, and performance monitoring on a large scale.

• Contentsquare: A powerful digital experience analytics platform for understanding user behavior, identifying UX friction points, and optimizing conversion rates through heatmaps, session replays, and user journey analysis.

• The Hotels Network: A platform focused on enhancing direct bookings and user experience on hotel websites, likely used for competitive insights, rate intelligence, and conversion optimization.

Analytics & Reporting:

• GA4 will be central for data analysis and performance measurement.

• Botify for in-depth SEO technical analysis and reporting.

• Contentsquare for qualitative user behavior insights and UX performance.

• Custom dashboards likely built using GA4 or other BI tools to monitor key performance indicators (KPIs) for SEO and GEO. CRM & Automation:

• While not explicitly listed as primary tools for this role, understanding how website data integrates with CRM systems (e.g., Salesforce, Microsoft Dynamics) and marketing automation platforms (e.g., Adobe Marketo, HubSpot) would be beneficial for a holistic view of the customer journey and revenue impact.

• Experience with AEM suggests an understanding of content management systems and their role in digital ecosystems.

📝 Enhancement Note: Mastery of GA4, Botify, and Contentsquare is crucial for success in this role. The ability to integrate insights from these platforms and translate them into actionable strategies for AEM-driven websites is paramount. Familiarity with The Hotels Network indicates a need for understanding direct booking optimization strategies.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to achieving best-in-class performance in all aspects of digital strategy, from SEO technicalities to user experience and content impact.

• Passion & Pride: A deep enthusiasm for the luxury hospitality sector and Accor's brands, driving a desire to create exceptional online experiences.

• Empowerment: Taking ownership of the SEO and GEO strategy, driving initiatives forward, and being accountable for performance outcomes.

• Trust & Transparency: Open communication and feedback with internal teams and external agencies, fostering a collaborative and honest working relationship.

• Bespoke & Free: A focus on tailored digital experiences that resonate with luxury travelers, encouraging creativity in content and UX design.

• Proximity: Working closely with Brand, Marketing, and Commercial teams to ensure digital strategies are aligned with business objectives and market needs.

Collaboration Style:

• Cross-functional integration: Working seamlessly with Product & Tech, Digital Experience, Brand, Marketing, BI, and Revenue Management teams to achieve shared goals.

• Agency and consultant steering: Effectively managing and directing external partners to deliver on strategic objectives.

• Data-driven dialogue: Engaging in informed discussions with stakeholders, backed by performance data and analytical insights.

• Proactive communication: Regularly sharing insights, progress, and potential challenges to ensure alignment and efficient problem-solving.

📝 Enhancement Note: The Accor values are deeply embedded in the company culture and will guide how team members interact and approach their work. This role requires someone who can embody these values, particularly Excellence, Empowerment, and Proximity, while navigating a complex, global organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Search Landscape: The rapid advancements in AI Search, Generative AI, and changes like the Digital Markets Act present a constant challenge to traditional SEO strategies, requiring continuous learning and adaptation.

• Industrializing GEO: Moving GEO from an agency-led pilot to a scalable, measurable capability across multiple luxury brands requires significant strategic planning, process definition, and cross-functional buy-in.

• Influencing Without Authority: Steering Product & Tech roadmaps and gaining alignment from various departments without direct reporting lines demands strong influencing, negotiation, and communication skills.

• Balancing Brand vs. Performance: Ensuring that SEO and GEO strategies enhance brand perception for luxury offerings while simultaneously driving conversion and revenue can be a delicate balance.

• Data Integration & Analysis: Effectively synthesizing data from multiple tools (GA4, Botify, Contentsquare) to derive cohesive, actionable insights can be complex.

Learning & Development Opportunities:

• Deep specialization in Generative Engine Optimization (GEO) and AI-driven search technologies, becoming a subject matter expert in a rapidly growing field.

• Advanced training in digital analytics, UX optimization, and e-merchandising best practices.

• Opportunities to lead digital transformation initiatives within Accor's luxury portfolio.

• Development of robust stakeholder management and cross-functional leadership skills within a global corporate setting.

• Potential to attend key industry conferences and workshops focused on digital marketing, AI, and e-commerce innovation.

📝 Enhancement Note: The primary challenge lies in navigating the dynamic search environment and operationalizing new technologies like GEO. The growth opportunities are significant for someone who can master these challenges and establish themselves as a leader in digital performance for luxury hospitality.

💡 Interview Preparation

Strategy Questions:

• "How would you approach industrializing Generative Engine Optimization (GEO) for a portfolio of luxury brand websites, moving from an agency pilot to a scalable capability?"

• "Describe your process for defining and implementing an effective content and information architecture strategy to improve discoverability in both traditional search and AI-generated search experiences."

• "Given the current search landscape and the rise of AI, what are the top 3 SEO priorities you would focus on for Sofitel, MGallery, and Emblems websites in the next 12 months?"

• "How would you balance the need to drive direct bookings and revenue with maintaining the premium brand image of luxury hotels through your SEO and UX efforts?" Company & Culture Questions:

• "How do Accor's stated values (e.g., Excellence, Empowerment, Bespoke & Free) align with your approach to digital performance and team collaboration?"

• "Describe a time you had to influence a technical or product team to prioritize SEO/GEO initiatives without direct authority. What was the outcome?"

• "How do you stay current with emerging trends in AI, SEO, and digital merchandising, and how would you integrate new learnings into our strategy?"

• "What is your experience working within a matrixed, international organization, and how do you ensure effective communication and alignment across different departments and regions?" Portfolio Presentation Strategy:

• Highlight GEO Success: Dedicate a section or specific case study to your experience or proposed approach to GEO. This is a key differentiator.

• Quantify Impact: For each case study, clearly state the objectives, your strategy, the actions taken, and the measurable results (e.g., traffic increase, revenue growth, conversion rate improvement, ROI).

• Showcase Process Flow: Visually represent your workflow for SEO audits, content strategy development, A/B testing, or GEO implementation.

• Tool Integration: Explain how you've used tools like GA4, Botify, and Contentsquare in conjunction to derive insights and drive action.

• Storytelling: Frame your portfolio items as narratives that demonstrate your problem-solving skills, strategic thinking, and ability to deliver tangible business value.

📝 Enhancement Note: Candidates should prepare to articulate their vision for GEO, demonstrate a deep understanding of technical SEO and content strategy, and showcase their ability to manage complex projects and stakeholders in a global environment. The interview will likely test both strategic thinking and practical execution capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the AccorCorpo careers portal.

• Customize your Resume/CV: Tailor your resume to highlight experience in SEO, GEO, digital merchandising, e-commerce, and analytics, using keywords from the job description (e.g., "Generative Engine Optimization," "AI Search," "Information Architecture," "AEM," "GA4"). Quantify achievements with specific metrics.

• Prepare Your Portfolio: Curate a selection of case studies that demonstrate your expertise in SEO strategy, GEO implementation, UX/CRO optimization, and data analysis. Focus on showcasing your process, the tools you used, and the measurable business impact.

• Research Accor Luxury Brands: Familiarize yourself with Sofitel, MGallery, and Emblems. Understand their target audience, brand positioning, and digital presence. Consider potential SEO/GEO opportunities or challenges for these brands.

• Practice Interview Questions: Rehearse answers to common interview questions, focusing on your strategic approach to GEO, your experience managing agencies, and your ability to collaborate cross-functionally. Be prepared to discuss your portfolio in detail.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.