Generative AI Brand Designer (FTC - 6 Months)

📍 Job Overview

Job Title: Generative AI Brand Designer (FTC - 6 Months)

Company: Norton Motorcycles

Location: London, England, United Kingdom

Job Type: Contractor

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-17

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the creation of high-impact visual content for global campaigns, leveraging cutting-edge Generative AI tools and established design software.

• Enhance creative production efficiency and quality through the strategic adoption of AI-powered design workflows.

• Ensure consistent application of Norton's premium visual identity across all paid media, social media, CRM, and digital channels.

• Collaborate cross-functionally with Brand, Performance Marketing, and Regional Marketing teams to translate strategic briefs into compelling creative executions.

• Develop and manage scalable design systems and asset libraries to empower regional teams for efficient, on-brand communications.

📝 Enhancement Note: This role sits at the intersection of Brand Design and Marketing Operations, focusing on the efficient and high-quality production of creative assets. The emphasis on Generative AI indicates a forward-thinking approach to creative workflows, requiring a candidate adept at both traditional design principles and emerging technologies. The "FTC - 6 Months" designation suggests a project-based need for specialized skills.

📈 Primary Responsibilities

• Lead the design and production of premium creative assets for paid media, social media, CRM, retailer communications, websites, and campaign toolkits.

• Deliver high-quality static, motion, and video content that embodies Norton's premium design language and meets the practical needs of international marketing teams.

• Create engaging motion graphics, animation, and short-form video content to showcase Norton's products and campaigns across digital channels.

• Produce assets optimized for platform best practices, balancing creative excellence with commercial effectiveness.

• Utilize AI-powered creative tools such as Figma Make/Weave, Adobe Firefly, and emerging technologies to accelerate concept development, creative production, and asset adaptation.

• Continuously explore and implement new workflows that improve quality, efficiency, and consistency without compromising creative standards.

• Translate global campaign master assets into market-ready creative for regional teams across Europe, North America, and Asia, ensuring brand consistency and local market relevance.

• Develop scalable templates, design systems, and production frameworks to enable regional marketing teams to efficiently create and deploy on-brand communications.

• Maintain organized asset libraries and ensure robust version control across all campaign assets.

• Partner closely with Brand, Performance Marketing, Product Marketing, and Regional Marketing teams to understand campaign objectives and translate strategic briefs into compelling creative executions.

• Collaborate with external agencies and production partners as needed to deliver integrated campaigns.

• Support the development of campaign concepts through mood boards, visual exploration, presentation design, and creative direction.

• Champion Norton's premium visual identity across all customer touchpoints, ensuring the highest standards of creative craft are maintained.

• Manage multiple creative projects simultaneously, ensuring accurate, on-time delivery to the highest standard.

• Review all creative outputs for quality, consistency, and technical accuracy across all channels and formats.

📝 Enhancement Note: The responsibilities highlight a strong need for both creative execution and operational efficiency. The role requires a designer who can not only produce visually stunning work but also manage creative production at scale, adapt assets for multiple markets, and leverage AI to streamline workflows. This is more than a pure design role; it requires an understanding of campaign deployment and asset management within a marketing operations context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communications, or a related field is expected, demonstrated through a robust portfolio.

Experience: Proven experience in graphic design, motion design, or creative production, ideally within the automotive, luxury, or premium consumer brands sectors, or at a reputable creative agency. A minimum of 5-10 years of relevant professional experience is anticipated for this level of responsibility.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud, including After Effects, Premiere Pro, Photoshop, Illustrator, and InDesign, with a strong focus on creating motion graphics, digital advertising, social media content, and campaign assets across multiple digital platforms.

• Practical experience using AI-powered creative tools such as Figma Make/Weave, Adobe Firefly, ChatGPT, or equivalent technologies to enhance creative development and production workflows.

• Strong understanding of digital production techniques, platform specifications, and content optimization across paid social, organic social, CRM, web, and retailer communications.

• Exceptional understanding of typography, layout, composition, and visual storytelling principles.

• Ability to balance exceptional creative standards with efficient production at scale.

• Ability to translate brand strategy into compelling creative executions that reinforce Norton's premium positioning.

• Exceptional organizational skills with the ability to manage multiple projects, priorities, and stakeholders simultaneously.

• Comfortable working within a fast-paced global marketing environment, maintaining accuracy, attention to detail, and meeting deadlines.

• Confident communicator skilled in working effectively across marketing, product, commercial, and regional teams.

• Ability to present creative ideas clearly, respond positively to feedback, and build strong working relationships across the organization.

• Demonstrates a proactive approach to learning new tools, challenging existing ways of working, and helping evolve the company's creative capability. Preferred Skills:

• Experience specifically within the automotive or luxury goods industry.

• Familiarity with design system implementation and management.

• Experience in translating global campaign master assets into localized variations.

• Basic understanding of CRM and marketing automation platforms from a content perspective.

📝 Enhancement Note: The requirement for AI tool proficiency is a critical differentiator. Candidates should be prepared to showcase how they've integrated these tools into their workflow to achieve demonstrable improvements in efficiency or creative output. The emphasis on a strong portfolio with specific examples of digital design, motion graphics, and social-first creative is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is essential, showcasing exceptional craft across digital design, motion graphics, and social-first creative.

• Include case studies demonstrating the application of Generative AI tools in the creative process, highlighting improvements in efficiency, speed, or creative exploration.

• Showcase examples of campaign assets created for various digital channels (paid media, social, web) and their adaptation for different markets or platforms.

• Demonstrate experience in creating motion graphics and short-form video content.

• Provide examples of how brand guidelines were applied and maintained across diverse creative outputs. Process Documentation:

• Examples of workflow optimization through the use of AI tools and efficient production methodologies.

• Case studies detailing the process of translating global master assets into market-ready creative for regional teams, including challenges and solutions.

• Demonstrations of how scalable templates, design systems, or production frameworks were developed and implemented to improve efficiency.

• Evidence of asset management practices, including organized libraries and version control.

📝 Enhancement Note: The portfolio review will likely focus on both creative quality and operational efficiency. Candidates should be prepared to articulate their design process, specifically how they leverage AI tools to enhance this process, and how they manage asset production and adaptation for a global brand. Demonstrating an understanding of scalable creative solutions is key.

💵 Compensation & Benefits

Salary Range: Based on the 5-10 years of experience required, the London location, and the specialized nature of Generative AI skills, a competitive salary range for a 6-month FTC is estimated to be between £50,000 - £70,000 per annum (pro-rata). This range is an estimation considering industry benchmarks for senior creative roles with AI expertise in London.

Benefits:

• Competitive salary package that recognizes skills and experience.

• 33 days of holiday (including Bank Holidays) per annum.

• Generous pension scheme with access to personalized advice.

• Private Medical Insurance and a Cash Back Programme.

• Life insurance coverage (4x salary).

• Complimentary fruit provided.

• WeCare Employee Assistance Programme offering access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme.

• Opportunity to work within an entrepreneurial environment within a well-funded company.

• Participation in the "Ideas for Excellence" scheme, rewarding innovative ideas.

• Access to a diverse and international team.

• Regular employee events, socials, and activities.

• Free electric bicycle hire.

• On-site free parking and FREE electric charge points.

Working Hours: The role is advertised with an implied full-time capacity, typical for a 6-month FTC. Standard working hours are estimated at 40 hours per week, with flexibility expected to meet project deadlines, especially in a fast-paced global marketing environment.

📝 Enhancement Note: The salary estimate is based on typical contractor rates for senior-level creative professionals in London with AI specialization. The provided benefits are comprehensive and reflect a commitment to employee well-being and engagement, common for established companies like Norton Motorcycles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive (Motorcycles), Luxury Goods. Norton Motorcycles is an iconic British motorcycle brand with over 120 years of history. Under new ownership and part of the TVS Motor family, it's entering a new era of global success with state-of-the-art facilities.

Company Size: While not explicitly stated, the description of a "tight-knit, but ever-expanding team" and operating from "new state-of-the-art facilities" suggests a growing, mid-to-large size organization that retains an entrepreneurial spirit. The "well-funded company with ambitious long-term goals" further supports this.

Founded: Norton Motorcycles has a rich history dating back over 120 years. This heritage is a key aspect of its brand identity.

Team Structure:

• The role reports into the Global Brand and Performance Marketing teams, indicating a collaborative structure where creative output directly supports marketing initiatives.

• The designer will work closely with Global Brand, Performance Marketing, and Regional Marketing teams, suggesting a matrixed or highly collaborative environment.

• There will be interaction with Product Marketing and external agencies/production partners.

• The emphasis on supporting regional teams implies a global operational structure. Methodology:

• Data-Driven Creativity: While the role is creative, the emphasis on "commercial effectiveness," "platform best practice," and "campaign objectives" suggests that creative decisions will be informed by performance data and marketing strategy.

• Workflow Optimization: A core aspect of the role is to "improve both the quality and efficiency of creative production" and "continuously explore new workflows."

• Brand Consistency: A primary methodology will be ensuring every output reflects the "Norton's distinctive visual identity" and "premium visual identity."

Company Website: https://careers.nortonmotorcycles.com

📝 Enhancement Note: The company culture values "respect, trust, and responsibility," alongside "personal development, teaching, and learning." This suggests an environment that encourages growth and collaboration. The blend of heritage and innovation (Generative AI) points to a company that respects its past while aggressively pursuing future success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Designer with specialized expertise in Generative AI and its application within a marketing context. It requires a high degree of autonomy in creative execution and a proactive approach to workflow improvement. The focus on translating strategy into creative, managing projects, and supporting regional teams indicates a mid-to-senior level of responsibility within the creative operations function.

Reporting Structure: The Generative AI Brand Designer will work closely with Global Brand, Performance Marketing, and Regional Marketing teams. While the direct reporting line isn't specified, it's likely to be within the Brand or Marketing department, with strong collaboration across these functions. This structure offers exposure to various facets of global marketing strategy.

Operations Impact: The role has a direct impact on the brand's perception and the effectiveness of marketing campaigns. By creating compelling visual content and improving production efficiency, this designer will contribute to:

• Brand Equity: Reinforcing Norton's premium image and storytelling.

• Campaign Performance: Enabling markets to execute campaigns consistently and effectively, potentially leading to improved engagement and conversion rates.

• Operational Efficiency: Streamlining the creative production process, saving time and resources for marketing teams.

• Innovation: Pioneering the use of new technologies like Generative AI to keep Norton at the forefront of creative execution.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Generative AI tools and their application in brand design and marketing.

• Cross-Functional Exposure: Gain insights into global brand strategy, performance marketing, and regional market nuances.

• Process Improvement Leadership: Opportunity to influence and shape creative production workflows for a global brand.

• Project Leadership: Lead specific creative projects and asset adaptation initiatives.

• Potential for Extension/Permanent Role: A successful 6-month contract could lead to opportunities for extension or a permanent position, depending on business needs and performance.

📝 Enhancement Note: The 6-month FTC nature means the immediate growth is project-focused and skill-enhancement. However, a strong performance could pave the way for future opportunities within Norton or the broader TVS Motor group, especially as AI adoption in creative roles becomes more mainstream.

🌐 Work Environment

Office Type: The role is based on-site in London, W1G 9JU. Norton Motorcycles emphasizes its "new state-of-the-art facilities" and offers "on-site free parking." This suggests a modern, well-equipped office environment conducive to collaboration and creative work.

Office Location(s): London, W1G 9JU. This is a central London postcode, implying accessibility via public transport and proximity to business hubs.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with various marketing teams, suggesting an open or hybrid office layout that facilitates interaction.

• Technology & Tools: Access to advanced design software (Adobe Creative Cloud) and emerging AI tools (Figma, Adobe Firefly) is a given, supporting efficient and innovative creative production.

• Team Interaction: Opportunities to interact with a diverse, international team, fostering knowledge sharing and diverse perspectives. The company also hosts regular employee events and socials.

Work Schedule: The standard working hours are likely 9 am to 5 pm, 40 hours per week, typical for a full-time contract. However, the description notes a "fast-paced global marketing environment" and the need to manage multiple projects, suggesting that some flexibility and willingness to work beyond standard hours may be required to meet critical deadlines.

📝 Enhancement Note: The on-site requirement in London, combined with the emphasis on collaboration and modern facilities, suggests an environment where in-person teamwork and direct communication are valued. The provision of free parking and electric charging points are practical amenities for employees.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a senior creative role like this would involve:

• Initial Screening: Review of CV and portfolio to assess qualifications and creative output.

• First Interview: Likely with the hiring manager or a senior member of the Brand/Marketing team to discuss experience, approach to design, and understanding of AI tools.

• Portfolio Presentation/Creative Challenge: A key stage where candidates will be asked to present their portfolio, discuss case studies, and potentially complete a short, relevant creative task or scenario. This will assess their design craft, problem-solving skills, and how they apply AI.

• Final Interview: Potentially with higher-level management or cross-functional stakeholders to assess cultural fit, strategic thinking, and ability to collaborate.

Portfolio Review Tips:

• Showcase Generative AI Integration: Clearly highlight projects where AI tools were used, explaining the problem, the AI solution, and the resulting impact (e.g., time saved, enhanced creativity, scalability).

• Demonstrate Premium Craft: Ensure all examples reflect a high standard of design, typography, and visual storytelling, aligning with Norton's luxury brand positioning.

• Variety of Outputs: Include examples of static graphics, motion graphics, social-first content, and potentially short-form video.

• Case Study Depth: For key projects, provide context on the brief, your role, the process (including AI usage), and the outcomes. Use metrics if possible (e.g., engagement rates, efficiency gains).

• Adaptation Examples: If possible, show how you've adapted creative assets for different platforms or markets.

• Conciseness and Clarity: Organize your portfolio logically and be prepared to walk through it efficiently, focusing on the most relevant work.

Challenge Preparation:

• AI Tool Proficiency: Be ready to discuss your practical experience with Figma Make/Weave, Adobe Firefly, and other AI tools. You might be asked to demonstrate your workflow or provide examples of specific prompts and outputs.

• Brand Understanding: Research Norton Motorcycles' current brand aesthetic, its heritage, and its target audience. Understand how to apply a premium visual identity.

• Marketing Campaign Awareness: Familiarize yourself with current trends in digital marketing, social media, and paid media creative.

• Problem-Solving Scenarios: Prepare to discuss how you would approach specific design challenges, such as adapting a global campaign for a specific region or creating a high volume of assets efficiently.

• Collaboration & Communication: Be ready to articulate how you would work with different teams and stakeholders, manage feedback, and present your creative ideas.

📝 Enhancement Note: The interview process will heavily weigh the candidate's ability to integrate Generative AI into their design workflow and demonstrate tangible benefits. A well-curated portfolio that tells a story of innovation and efficiency is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in After Effects, Premiere Pro, Photoshop, Illustrator, and InDesign. These are the core tools for visual content creation.

• Figma: Specifically "Figma Make/Weave" is mentioned, indicating a need for experience with Figma's AI-powered features for design generation and adaptation.

• Generative AI Platforms: Experience with Adobe Firefly, ChatGPT, or similar emerging AI technologies for creative development and production.

Analytics & Reporting:

• While not a primary focus for this role, understanding how creative assets perform on platforms (paid social, web) is important for optimization. Awareness of analytics dashboards used by marketing teams would be beneficial. CRM & Automation:

• Familiarity with how creative assets are deployed through CRM and marketing automation platforms (e.g., email marketing, personalized content) is advantageous, though not a direct requirement for content creation.

📝 Enhancement Note: The explicit mention of Figma Make/Weave and Adobe Firefly indicates these are key technologies the company is actively adopting. Candidates should be prepared to discuss their practical experience and innovative uses of these tools.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A strong emphasis on "premium design language," "exceptional craft," and "highest standards of creative craft" is central.

• Innovation & Forward-Thinking: The adoption of "AI-powered design tools," "emerging generative AI technologies," and "challenging existing ways of working" highlights a value placed on innovation and embracing new technologies.

• Efficiency & Scalability: The need to "improve both the quality and efficiency of creative production," "deliver assets optimized for platform best practice," and develop "scalable templates" points to a value in streamlining processes and delivering at scale.

• Collaboration & Communication: Working closely with "Global Brand, Performance Marketing and Regional Marketing teams," and being a "confident communicator" underscores the importance of teamwork and clear communication.

• Responsibility & Professionalism: The company values "respect, trust, and responsibility," implying a professional and accountable work ethic.

Collaboration Style:

• Cross-Functional Integration: The role demands close partnership with Brand, Performance Marketing, Product Marketing, and Regional Marketing teams, indicating a highly integrated collaborative approach.

• Feedback-Driven: The ability to "respond positively to feedback" suggests a culture that encourages constructive criticism and iteration.

• Knowledge Sharing: Working within a "diverse and international team" and fostering "personal development, teaching, and learning" implies an environment where knowledge is shared and continuous improvement is encouraged.

📝 Enhancement Note: The company culture appears to be a blend of respecting its rich heritage while embracing cutting-edge technology and efficient operational practices. The ideal candidate will be collaborative, innovative, and committed to high-quality execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of AI Evolution: The Generative AI landscape is rapidly changing. Staying abreast of new tools, techniques, and best practices will be an ongoing challenge.

• Balancing AI with Brand Integrity: Ensuring that AI-generated or AI-assisted content consistently upholds Norton's premium visual identity and brand narrative requires careful oversight and creative direction.

• Global Asset Adaptation at Scale: Efficiently translating and adapting master assets for diverse international markets, each with unique requirements and channel specifications, can be complex.

• Managing Stakeholder Expectations: Collaborating with multiple teams (Brand, Marketing, Regional) with potentially different priorities and creative inputs requires strong stakeholder management.

• Project Management in a Fast-Paced Environment: Simultaneously managing multiple creative projects with tight deadlines within a global context demands excellent organizational and time-management skills.

Learning & Development Opportunities:

• Generative AI Mastery: Become a go-to expert within the organization for leveraging AI in creative production, deepening skills in prompt engineering and AI tool integration.

• Global Marketing Exposure: Gain hands-on experience with international campaign execution and the nuances of regional marketing strategies.

• Design System Development: Contribute to or lead the development of scalable design systems and production frameworks, enhancing operational efficiency.

• Creative Strategy Input: Influence campaign concepts and creative direction by translating brand strategy into impactful visual executions.

• Industry Trend Immersion: Continuous learning about emerging design technologies, digital marketing trends, and best practices in the luxury automotive sector.

📝 Enhancement Note: The challenges presented are inherent to working with new technologies and global operations. The growth opportunities are significant for a designer eager to blend creative excellence with operational efficiency and technological innovation.

💡 Interview Preparation

Strategy Questions:

• "How would you approach using Generative AI to create a series of social media assets for a new Norton model launch, ensuring brand consistency and premium quality?" (Assesses AI application, brand understanding, and strategic thinking).

• "Describe a time you had to adapt a global campaign for a specific regional market. What were the challenges, and how did you ensure brand integrity while meeting local needs?" (Evaluates adaptation skills, operational process, and cross-cultural awareness).

• "Imagine we need to produce 50 variations of a digital banner ad for a performance marketing campaign. How would you leverage AI and your design process to achieve this efficiently and effectively?" (Tests problem-solving, efficiency focus, and practical AI usage). Company & Culture Questions:

• "What excites you about Norton Motorcycles as a brand, and how do you see your role contributing to its next chapter?" (Assesses brand alignment and motivation).

• "How do you stay updated on the latest trends in Generative AI and their application in design?" (Gauges proactivity and continuous learning).

• "Describe your experience working in a collaborative environment with multiple marketing stakeholders. How do you manage feedback and ensure alignment?" (Evaluates teamwork and communication skills). Portfolio Presentation Strategy:

• AI Integration Storytelling: For each relevant project, clearly articulate the problem, the AI tools used (e.g., specific prompts, functionalities), the creative process, and the quantifiable results or qualitative benefits achieved.

• Visual Hierarchy & Clarity: Present your work with a strong visual hierarchy, ensuring key assets are prominent. Use clear, concise descriptions for each piece.

• Process Over Product: While the final output is important, emphasize your design process, especially how you iterate and leverage tools like AI to refine concepts and execute efficiently.

• Brand Alignment Examples: Show specific examples of how you've maintained or elevated a premium brand identity across different platforms and asset types.

• Interactive Elements: If presenting digitally, consider interactive elements or short video snippets to showcase motion graphics and dynamic content effectively.

📝 Enhancement Note: Candidates should prepare to speak fluently about their experience with AI tools, demonstrating not just technical ability but also strategic thinking on how these tools can serve business objectives and brand goals. Practical examples are key.

📌 Application Steps

To apply for this Generative AI Brand Designer (FTC) position:

• Submit your application through the careers portal link provided by Norton Motorcycles.

• Curate your portfolio: Focus on showcasing 3-5 of your strongest projects that demonstrate expertise in graphic design, motion graphics, and particularly your practical application of Generative AI tools (e.g., Figma Make/Weave, Adobe Firefly). Highlight projects that reflect premium branding and digital content creation.

• Tailor your resume: Emphasize your experience with Adobe Creative Cloud, AI design tools, digital production, and any experience in the automotive or luxury sectors. Quantify achievements where possible (e.g., "increased production efficiency by X%," "created Y assets for Z campaigns").

• Prepare your portfolio presentation: Be ready to walk through your selected projects, explaining your process, the role of AI, and the outcomes. Practice articulating your design strategy and how you would approach challenges specific to Norton Motorcycles.

• Research Norton Motorcycles: Understand their brand heritage, current product lines, target audience, and recent marketing efforts. Familiarize yourself with their visual identity and any recent creative campaigns.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.