Generative AI Brand Designer (FTC - 6 Months)

📍 Job Overview

Job Title: Generative AI Brand Designer (FTC - 6 Months)

Company: Norton Motorcycles

Location: London, England, United Kingdom

Job Type: CONTRACTOR

Category: Creative & Design / Marketing Operations

Date Posted: 2026-07-17

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and production of premium visual content across paid media, social media, CRM, and retail channels, ensuring brand consistency for a historic luxury motorcycle brand.

• Leverage advanced skills in graphic design and motion graphics to create compelling static, motion, and video content optimized for various digital platforms and international markets.

• Integrate cutting-edge AI-powered design tools, such as Figma Make/Weave and Adobe Firefly, to accelerate concept development, enhance creative production efficiency, and adapt assets at scale.

• Collaborate closely with Global Brand, Performance Marketing, and Regional Marketing teams to translate strategic briefs into impactful creative executions that reinforce Norton's distinctive visual identity and premium positioning.

📝 Enhancement Note: While the job title is "Generative AI Brand Designer," the core responsibilities and required skills strongly indicate a role that blends traditional brand design with a forward-thinking approach to creative technology. The emphasis on AI tools suggests a need for an operations-minded designer who can optimize workflows and scale creative output efficiently, aligning with typical Marketing Operations or Creative Operations functions. The "FTC - 6 Months" nature suggests a project-driven need for rapid deployment of creative assets leveraging these new technologies.

📈 Primary Responsibilities

• Lead the end-to-end design and production of high-quality creative assets for paid media, social media, CRM, retailer communications, websites, and comprehensive campaign toolkits.

• Deliver exceptional static, motion graphics, and short-form video content that embodies Norton's premium design language and meets the specific needs of diverse international marketing teams.

• Utilize AI-powered creative tools like Figma Make/Weave and Adobe Firefly, alongside emerging technologies, to expedite concept generation, streamline creative production, and facilitate rapid asset adaptation.

• Continuously research and implement innovative workflows that elevate creative quality, boost efficiency, and ensure unwavering consistency without compromising established creative standards.

• Translate global campaign master assets into market-ready creative solutions for regional teams across Europe, North America, and Asia, ensuring meticulous brand adherence and local relevance.

• Develop and maintain scalable design systems, robust templates, and efficient production frameworks to empower regional marketing teams in creating and deploying on-brand communications effectively.

• Manage organized asset libraries and implement rigorous version control protocols across all campaign materials to ensure accuracy and accessibility.

• Foster close partnerships with Brand, Performance Marketing, Product Marketing, and Regional Marketing teams to deeply understand campaign objectives and translate strategic briefs into visually compelling creative executions.

• Collaborate with external agencies and production partners as needed to execute integrated marketing campaigns seamlessly.

• Support the conceptualization of campaigns through the creation of mood boards, visual explorations, presentation designs, and providing creative direction.

• Act as a brand guardian, championing Norton's premium visual identity across all customer touchpoints and upholding the highest standards of creative craft.

• Efficiently manage multiple creative projects concurrently, ensuring all assets are delivered accurately, on time, and to exacting quality standards.

• Conduct thorough reviews of all creative outputs to guarantee quality, consistency, and technical accuracy across diverse channels and formats.

📝 Enhancement Note: The responsibilities highlight a strong need for process-oriented thinking, particularly in asset adaptation, scalability, and the implementation of design systems. This role requires not just creative talent but also an understanding of how to operationalize creative production, especially with the integration of AI tools. The emphasis on international market adaptation and consistency points towards a need for structured creative operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual arts, or a related creative field is implied through the portfolio requirement.

Experience: Proven experience in graphic design, motion design, or creative production, with a preference for candidates who have worked with automotive, luxury, or premium consumer brands, or within creative agencies. A minimum of 5-10 years of relevant experience is suggested by the comprehensive skill set and responsibilities.

Required Skills:

• Demonstrated expertise in graphic design, with a strong portfolio showcasing exceptional craft across digital design, motion graphics, and social-first creative.

• Advanced proficiency in the Adobe Creative Cloud suite, including After Effects, Premiere Pro, Photoshop, Illustrator, and InDesign.

• Proven experience in creating sophisticated motion graphics, engaging digital advertising, impactful social media content, and versatile campaign assets for multiple digital platforms.

• Practical, hands-on experience utilizing AI-powered creative tools such as Figma Make/Weave, Adobe Firefly, ChatGPT, or equivalent technologies to enhance creative development and production workflows.

• Strong understanding of digital production techniques, platform-specific content optimization best practices, and content adaptation for paid social, organic social, CRM, web, and retailer communications.

• Excellent grasp of typography, layout principles, composition, and visual storytelling techniques.

• Ability to translate high-level brand strategy into compelling creative executions that consistently reinforce Norton's premium market positioning.

• Exceptional organizational skills with a proven ability to manage multiple projects, competing priorities, and diverse stakeholders simultaneously.

• Confidence in working within a fast-paced global marketing environment, maintaining meticulous accuracy, attention to detail, and meeting strict deadlines.

• Articulate communicator with a proven ability to work effectively and collaboratively across marketing, product, commercial, and regional teams.

• Ability to present creative ideas clearly, receive feedback constructively, and build robust working relationships across the organization.

• A palpable passion for design, emerging technologies, and driving creative innovation.

• Proactive approach to learning new tools, challenging existing workflows, and contributing to the evolution of Norton's creative capabilities. Preferred Skills:

• Experience with Figma's collaborative design features beyond AI generation, such as component libraries and design system management.

• Familiarity with project management tools commonly used in creative operations (e.g., Asana, Monday.com, Wrike).

• Experience in developing and maintaining brand guidelines and style guides for digital assets.

• Understanding of A/B testing principles for creative asset optimization in digital advertising.

• Experience working with international markets and adapting creative for cultural nuances.

📝 Enhancement Note: The "5-10 Years" experience level is inferred from the breadth and depth of required skills, particularly the advanced proficiency in Adobe Suite, AI tools, and the strategic understanding of brand positioning and campaign execution. The preference for specific industries and agency experience suggests a need for candidates who can quickly adapt to the demands of a luxury brand and a fast-paced production environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio is mandatory, clearly demonstrating exceptional craft in graphic design, motion graphics, and social-first creative.

• Showcase a range of work that highlights proficiency in creating static visuals, animated graphics, and short-form video content suitable for diverse digital channels.

• Include case studies or examples that illustrate the application of AI-powered creative tools (Figma Make/Weave, Adobe Firefly) in concept development, production, or asset adaptation processes.

• Present work that reflects an understanding of brand consistency, visual storytelling, and the ability to translate brand strategy into impactful creative executions for premium or luxury brands.

• Demonstrate experience in designing assets optimized for various platforms, including paid social, organic social, CRM, web, and retailer communications. Process Documentation:

• Candidates should be prepared to discuss their process for managing creative projects from brief to final delivery, emphasizing efficiency and quality control.

• Be ready to articulate how they would integrate AI tools into existing creative workflows to improve speed, scalability, and consistency.

• Provide examples of how they have translated global brand guidelines into localized or platform-specific creative assets.

• Discuss their approach to developing and maintaining design systems, templates, or production frameworks to enable efficient creative output by regional teams.

📝 Enhancement Note: For a role heavily focused on integrating AI into creative production, a portfolio that explicitly showcases this integration is crucial. It demonstrates not just creative skill but also the operational mindset required to leverage new technologies for efficiency and scalability, which is a key aspect of modern creative operations.

💵 Compensation & Benefits

Salary Range: Given the 6-month FTC nature, location in London, and the specialized skill set (Generative AI, advanced Adobe Suite, luxury brand experience), a competitive day rate or equivalent salary is expected. For a senior designer role with these requirements in London, a range of £250 - £400 per day (or an annual equivalent of £52,000 - £83,200) is a reasonable estimate, depending on the candidate's specific experience and proven track record with AI tools.

Benefits:

• Competitive salary package recognizing skills and experience.

• 33 days of holiday (inclusive of Bank Holidays) for a 6-month contract, this would be pro-rated.

• Access to a Generous pension scheme (pro-rated for contract duration).

• Private Medical Insurance and a Cash Back Programme.

• Life insurance (4x salary) coverage.

• Complimentary fruit provided.

• WeCare Employee Assistance Programme, offering access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme.

• Opportunity to work within an entrepreneurial environment within a well-funded company.

• Participation in the "Ideas for Excellence" scheme.

• Free electric bicycle hire.

• On-site free parking and FREE electric charge points.

Working Hours: The role is advertised with an implied full-time commitment, likely around 40 hours per week, typical for a contractor role of this nature. While specific flexibility isn't detailed, the on-site requirement suggests standard office hours.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for contract roles in London, considering the specialized nature of AI in design and the premium brand context. Benefits listed are standard for full-time employees, and it's assumed a pro-rata approach would apply for a 6-month contract, particularly for holiday and pension contributions. The provided benefits are comprehensive and reflect a company that values employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive (Luxury Motorcycles). Norton Motorcycles is an iconic British motorcycle brand with over 120 years of history, now under new ownership and part of the TVS Motor family. This context implies a heritage-driven brand that is simultaneously investing in modernization and global expansion.

Company Size: While not explicitly stated, the mention of "new state-of-the-art facilities" and an "ever-expanding team" suggests a growing organization, likely in the medium-to-large enterprise bracket, especially considering the backing of TVS Motor. This size can offer a blend of established processes and an agile, entrepreneurial spirit.

Founded: Over 120 years ago, with a recent significant investment and rebranding phase under new ownership. This rich history combined with a forward-looking vision is a key aspect of the company's identity.

Team Structure:

• The Generative AI Brand Designer will likely be part of the Global Brand or Marketing team, working closely with Performance Marketing and Regional Marketing.

• The team structure likely involves collaboration with brand strategists, campaign managers, digital marketers, and potentially product marketing specialists.

• Cross-functional collaboration is a key element, requiring seamless interaction with international marketing teams to ensure consistent brand application and campaign execution. Methodology:

• Data-Driven Creative: While the role is creative, there's an emphasis on "commercial effectiveness" and "platform best practice," suggesting that creative decisions are informed by data and performance metrics.

• Workflow Optimization: A core aspect is the adoption and continuous exploration of new workflows, particularly those enhanced by AI, to improve quality, efficiency, and consistency.

• Agile Production: The role requires managing multiple projects simultaneously in a fast-paced environment, indicating an agile approach to creative production and delivery.

Company Website: https://careers.nortonmotorcycles.com

📝 Enhancement Note: The combination of a historic brand with modern investment and technology integration (AI) suggests a company culture that values both heritage and innovation. The "entrepreneurial environment within a larger, well-funded company" indicates a dynamic workplace where employees can influence change while benefiting from stability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized, mid-to-senior level creative position. It requires a blend of established design craft and forward-thinking adoption of new technologies. While it's a 6-month FTC, the skills developed – particularly in generative AI for design and efficient creative production – are highly transferable and in demand across various industries.

Reporting Structure: The designer will report to a Brand Manager or Creative Lead within the Global Brand or Marketing department. They will work collaboratively with various marketing functions and regional teams, requiring strong stakeholder management skills.

Operations Impact: The role directly impacts brand perception, campaign effectiveness, and marketing ROI by ensuring high-quality, consistent, and efficiently produced creative assets. The integration of AI aims to scale creative output, enabling more markets to run campaigns effectively and potentially increasing conversion rates through optimized visuals.

Growth Opportunities:

• Skill Specialization: Deepen expertise in generative AI tools and their application in brand design and creative production workflows, becoming a go-to specialist in this emerging field.

• Process Improvement Leadership: Contribute significantly to defining and refining creative production processes, potentially leading to further operational efficiencies and establishing best practices for AI integration within the marketing department.

• Portfolio Enhancement: Build a robust portfolio showcasing successful integration of AI in a premium brand context, which can open doors to similar roles in other luxury or tech-forward organizations, or even lead to permanent positions.

• Cross-Functional Exposure: Gain valuable experience collaborating across global, performance, and regional marketing teams, understanding diverse market needs and campaign strategies.

📝 Enhancement Note: Although a fixed-term contract, this role offers significant opportunities for professional development in a high-demand area (AI in creative). The impact on operational efficiency through AI integration makes it a valuable experience for anyone looking to bridge creative talent with operational excellence.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a physical presence at Norton Motorcycles' facilities. Given the mention of "new state-of-the-art facilities in Solihull, West Midlands" in the company description (though the job location is London), it's likely the role requires attendance at a London office, or potentially travel to Solihull if the London office is a satellite/brand hub.

Office Location(s): The job is located in London (W1G 9JU). This postcode suggests a central London location, likely offering good public transport links.

Workspace Context:

• Collaborative Environment: The role emphasizes close collaboration with Global Brand, Performance Marketing, and Regional Marketing teams, suggesting an open and interactive workspace designed for teamwork.

• Technology Focused: As a designer integrating cutting-edge AI tools, the workspace would likely be equipped with modern computer hardware, high-resolution monitors, and access to the necessary software and cloud-based platforms.

• Brand Immersion: Being part of an iconic motorcycle brand, the environment might reflect this heritage, perhaps with displays of motorcycles, brand memorabilia, and a general appreciation for design and engineering excellence.

Work Schedule: Standard full-time working hours are implied for a 6-month contract. While the description doesn't detail specific flexibility, on-site roles typically adhere to established office hours, allowing for structured team collaboration and project work. The fast-paced nature may occasionally require flexibility to meet project deadlines.

📝 Enhancement Note: The "On-site" requirement in London suggests a need for a candidate who can commute to the specified postcode. The company description mentions Solihull, which might be the primary headquarters. Clarification on the specific London office location and its connection to Solihull would be beneficial for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess creative skills, AI tool experience, and relevance to the luxury automotive sector.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, focusing on key projects that demonstrate their design craft, motion graphics capabilities, and, crucially, their experience and strategic approach to using generative AI tools. Be prepared to discuss the workflow, challenges, and outcomes of these projects.

• Technical/Creative Challenge: A practical exercise may be given, potentially involving the creation of a concept or adaptation of an asset using AI tools, or a scenario-based problem-solving task related to brand consistency or campaign execution under time pressure.

• Team/Stakeholder Interviews: Meetings with key stakeholders from Brand, Performance Marketing, and potentially Regional Marketing to assess collaboration style, communication skills, and cultural fit within the team.

• Final Interview: A concluding discussion to confirm suitability, discuss contract terms, and address any remaining questions.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where generative AI tools were used. Explain how they were used, the benefits achieved (e.g., speed, iteration, novel concepts), and any challenges overcome.

• Quantify Impact: Where possible, use metrics or descriptive outcomes to demonstrate the effectiveness of your designs. For example, "Increased engagement by X%," "Reduced production time by Y hours," or "Successfully adapted Z assets for N markets."

• Showcase Craft: Ensure your portfolio visually represents a high standard of design, typography, and motion graphics, befitting a premium brand like Norton Motorcycles.

• Tell a Story: For each project, explain the brief, your role, your process (especially AI integration), your creative solution, and the results. This narrative approach is key for operations roles.

• Adaptability: Include examples of how you've adapted creative assets for different platforms and markets, demonstrating your understanding of channel best practices and international requirements.

Challenge Preparation:

• AI Tool Proficiency: Be ready to demonstrate or discuss your practical application of tools like Figma Make/Weave and Adobe Firefly. Practice generating and refining assets within these tools.

• Brand Consistency: Prepare to discuss strategies for maintaining brand consistency across diverse outputs, especially when using AI that can sometimes produce unexpected results.

• Efficiency & Scale: Think about how you would approach producing a high volume of assets quickly and efficiently, leveraging AI and other workflow optimizations.

• Problem-Solving Scenarios: Anticipate questions about how you would handle tight deadlines, conflicting feedback, or challenges in integrating new technologies into established processes.

📝 Enhancement Note: The emphasis on AI integration means that candidates must be prepared to demonstrate practical application and strategic thinking around these tools, not just theoretical knowledge. The portfolio should serve as evidence of operationalizing creative processes with AI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in After Effects, Premiere Pro, Photoshop, Illustrator, and InDesign for core graphic and motion design tasks.

• Generative AI Tools: Practical experience with Figma Make/Weave and Adobe Firefly is essential. Familiarity with other AI platforms like ChatGPT for ideation or content generation is also beneficial.

• Design Collaboration: Figma is specifically mentioned, implying its use for design collaboration, prototyping, or design system management, especially with the "Make/Weave" component.

Analytics & Reporting:

• While not explicitly listed as a primary responsibility, understanding how creative assets perform on various platforms (paid social, web) is crucial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics, ad platform insights) to inform creative optimization would be advantageous. CRM & Automation:

• Experience creating assets for CRM campaigns is mentioned. Understanding the requirements and best practices for email marketing visuals and CRM-driven content would be a plus.

📝 Enhancement Note: The explicit mention of Figma Make/Weave and Adobe Firefly highlights a critical technical requirement. Candidates should be prepared to discuss their experience with these specific AI tools and how they integrate them into their broader Adobe Creative Cloud workflow.

👥 Team Culture & Values

Operations Values:

• Excellence & Craft: A strong commitment to producing visually stunning and technically perfect creative assets that uphold the premium image of Norton Motorcycles.

• Innovation & Forward-Thinking: Embracing new technologies, particularly generative AI, to push creative boundaries and improve production processes.

• Collaboration & Teamwork: Working effectively across diverse teams (global, performance, regional marketing) to achieve shared campaign objectives.

• Efficiency & Scalability: A focus on optimizing workflows and leveraging tools to produce high-quality creative content at scale, meeting the demands of a global brand.

• Brand Stewardship: Acting as a guardian of the Norton brand identity, ensuring consistency and premium quality across all customer touchpoints.

Collaboration Style:

• Proactive & Responsive: Engaging actively with stakeholders, responding promptly to briefs and feedback, and proactively seeking to understand campaign goals.

• Data-Informed Creativity: Balancing creative vision with an understanding of commercial effectiveness and platform best practices, using insights to refine creative output.

• Open Communication: Clearly articulating creative ideas, providing constructive feedback, and building strong, positive working relationships across departments and international teams.

• Continuous Improvement: A culture of learning and adaptation, actively sharing knowledge about new tools and techniques, and being open to challenging existing ways of working to drive better outcomes.

📝 Enhancement Note: The company culture emphasizes a blend of heritage pride and modern innovation. For an operations-focused role like this, demonstrating an ability to work within established brand guidelines while also driving forward with new technologies and efficient processes will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace & High Volume: The need to produce a high volume of creative assets quickly for multiple markets within a 6-month timeframe can be demanding.

• Balancing AI with Brand Integrity: Effectively integrating generative AI while ensuring absolute brand consistency and maintaining the premium aesthetic of a luxury brand requires careful oversight and creative judgment.

• Technical Skill Evolution: Staying abreast of rapidly evolving AI design tools and their practical applications requires continuous learning and adaptation.

• Cross-Cultural Collaboration: Effectively translating creative concepts and ensuring brand consistency across diverse international markets, each with unique nuances.

Learning & Development Opportunities:

• Generative AI Mastery: Gaining hands-on experience and deep expertise in cutting-edge AI design tools, which are becoming increasingly vital in the creative industry.

• Process Optimization: Contributing to and learning from the development of efficient creative production workflows, particularly those enhanced by AI.

• Premium Brand Experience: Working with an iconic luxury brand like Norton Motorcycles, understanding its brand strategy and marketing nuances.

• Global Marketing Exposure: Gaining insights into how global marketing campaigns are executed and adapted across different regions.

📝 Enhancement Note: This role is a prime opportunity for a designer to become a leader in the application of AI within creative operations, offering significant growth potential in a rapidly evolving field. The challenges are directly linked to opportunities for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for integrating generative AI tools into a creative workflow for a premium brand. What are the key benefits and potential pitfalls?" (Focus on structured approach, quality control, and brand integrity).

• "How would you ensure brand consistency across dozens of creative assets adapted for multiple international markets, especially when using AI tools?" (Emphasize process, templates, guidelines, and QA).

• "Walk us through a project where you used AI to accelerate creative production or achieve a novel creative outcome. What was your role, the tools used, and the impact?" (Prepare a specific case study from your portfolio). Company & Culture Questions:

• "What excites you about Norton Motorcycles as a brand, and how do you see your role contributing to its future?" (Research Norton's history, recent developments, and brand values).

• "How do you approach collaboration with performance marketing and regional teams to ensure creative aligns with commercial objectives and local market needs?" (Discuss communication, feedback loops, and understanding campaign goals).

• "How do you measure the success of your creative work, especially when it's produced at scale or with AI assistance?" (Talk about metrics, performance, and ROI where applicable). Portfolio Presentation Strategy:

• AI Showcase: Dedicate a significant portion of your presentation to projects demonstrating AI tool usage. Clearly articulate how you used the tools and the results.

• Process Narrative: For each project, explain the problem, your solution (including AI), and the outcome. Focus on your strategic thinking and operational approach to creative production.

• Quantifiable Results: Wherever possible, use data, metrics, or clear descriptions of impact to back up your claims about efficiency, quality, or effectiveness.

• Conciseness: Be mindful of time. Present your strongest, most relevant work efficiently, ensuring each example clearly illustrates a key skill or experience.

• Brand Alignment: Demonstrate an understanding of premium brand aesthetics and how your work aligns with Norton's visual identity.

📝 Enhancement Note: Interviewers will likely probe deeply into practical application of AI tools and how these tools are used to solve operational challenges in creative production for a high-end brand. Be prepared with specific examples and a clear articulation of your process.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Norton Motorcycles careers page.

• Tailor your CV: Highlight your experience with Adobe Creative Cloud, motion graphics, graphic design, and specifically any use of generative AI tools (Figma Make/Weave, Adobe Firefly). Quantify achievements where possible (e.g., "Reduced asset production time by X%").

• Curate your portfolio: Ensure it prominently features projects showcasing your AI integration, brand design craft for premium products, and experience with digital/social media content. Be ready to walk through specific examples that demonstrate your process and impact.

• Prepare for AI-focused questions: Research recent advancements in AI for design and be ready to discuss your perspective, practical applications, and how you'd approach integrating these tools at Norton.

• Research Norton Motorcycles: Understand their brand history, current market position, and recent marketing efforts. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.