Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Bulgaria

Job Type: Part-Time, Freelance

Category: GTM Operations (Marketing & Design)

Date Posted: 2026-06-25

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive specialized data scraping workflows by providing critical thinking, domain expertise, and layout skills for web-ready designs.

• Collaborate with AI agents and human specialists to transform briefs and rough drafts into polished, on-brand web designs.

• Focus on creating high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project (tendem.ai).

• Ensure absolute visual consistency and adherence to brand guidelines across interactive web pages, static PDFs, and social media materials.

📝 Enhancement Note: This role is positioned within the GTM Operations umbrella due to its direct impact on marketing collateral, lead generation through landing pages, and conversion optimization, which are critical components of Go-To-Market strategies. The "hybrid AI + human system" aspect suggests a need for operations professionals who can bridge technical capabilities with creative execution.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections for seamless implementation by developers or no-code tools.

• Prepare and securely package production-ready design files, ensuring organized Figma frames, exported assets, and detailed specifications for efficient handoff.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web design trends prior to final delivery.

• Maintain absolute visual consistency between interactive web pages, static PDFs, and social media marketing materials, aligning with the broader brand ecosystem.

📝 Enhancement Note: The responsibilities emphasize a strong focus on conversion optimization and developer handoff, which are key operational aspects of marketing and GTM execution. The need to "prepare and securely package production-ready files" highlights the importance of structured workflow and asset management, typical in operations roles.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying digital touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above, required for effective communication.

Preferred Skills:

• Design Systems: Experience in developing and maintaining design systems for brand consistency and scalability.

• No-code Tools: Familiarity with no-code platforms like Webflow or Framer to understand implementation constraints and opportunities.

• Digital Marketing Design: Understanding of marketing principles and how design impacts conversion rates and user engagement.

• Visual Communications: Strong ability to convey messages and brand identity effectively through visual elements.

📝 Enhancement Note: The emphasis on Figma proficiency, developer handoff, and conversion-driven layouts indicates a need for a designer who understands the operational aspects of bringing digital products and marketing campaigns to life efficiently and effectively. The "upper-intermediate English proficiency" is a critical operational requirement for remote collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: A robust portfolio showcasing at least 2 years of relevant web design experience, with a strong emphasis on marketing pages and landing experiences.

• Conversion Focus: Demonstrable examples of designs that were optimized for conversion rates, with clear articulation of the design strategy and its impact.

• Figma Proficiency: Examples of complex Figma work, including auto-layout components, scalable design systems, and responsive design implementations.

• Developer Handoff Examples: Clear documentation or examples of how design specifications and assets were prepared for developer implementation.

Process Documentation:

• Design Workflow: Ability to articulate a structured design process from brief to final asset delivery, highlighting efficiency and quality control checkpoints.

• System Consistency: Evidence of maintaining visual and functional consistency across multiple platforms and asset types (web, PDF, social).

• Quality Assurance: Examples of how design quality standards, responsiveness, and adherence to modern trends are verified before final delivery.

📝 Enhancement Note: For a freelance role focused on creating production-ready assets, a portfolio is paramount. The expectation for "process documentation" implies that the candidate should be able to explain their methodology and how they ensure quality and efficiency, which is a core aspect of operations.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent.

Benefits:

• Flexible Work Schedule: Part-time, freelance engagement with work estimated at 10-20 hours per week during active project phases.

• Remote Work: Fully remote position, allowing for work from anywhere in Bulgaria.

• Project Variety: Opportunity to work on diverse AI projects through the Mindrift platform, potentially leading to other engagements.

• Skill Development: Exposure to hybrid AI + human systems and cutting-edge AI projects.

Working Hours: Estimated 10-20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The "up to $40 per hour equivalent" suggests a mid-level to senior freelance rate, aligned with the 2-5 years of experience requirement. The "project time expectations" highlight the variable nature of freelance work, common in operations support roles. The compensation is presented as an "equivalent," which is typical for freelance engagements where specific project rates can vary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Human-AI Collaboration)

Company Size: Small to Medium (Implied by freelance/project-based model and platform nature)

Founded: Mindrift is a platform connecting specialists with AI projects; likely a newer company focused on the evolving AI landscape.

Team Structure:

• Project-Based: The role is for a specific Tendem project, implying collaboration within a project team that includes "Tendem Agents" (AI) and human specialists.

• Cross-Functional: Collaboration will likely involve product managers, developers, and other specialists within the Tendem project.

• Remote-First: The company operates with a distributed workforce, emphasizing asynchronous communication and self-management.

Methodology:

• Hybrid AI + Human System: The core methodology involves leveraging AI for repetitive tasks while relying on human expertise for critical thinking, domain knowledge, and creative execution.

• Data-Driven Design: Emphasis on designing for conversion and ensuring measurable impact through design choices.

• Agile Project Execution: Project tasks are estimated, indicating an agile or iterative approach to project management.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift operates in the innovative space of AI and human augmentation. The company culture likely values agility, remote collaboration, and a results-oriented approach, typical for tech startups and platforms. The "hybrid AI + human system" is a key differentiator, suggesting a need for individuals who can effectively integrate with automated processes.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role, offering direct contribution to a specific project rather than a traditional hierarchical career path within Mindrift. It represents an opportunity to build a portfolio of AI-adjacent design work.

Reporting Structure: Reports into the project lead or designated point of contact for the Tendem project. Collaboration is primarily with AI agents and other project specialists.

Operations Impact: The Web Designer's work directly influences the user experience of marketing pages and landing sites, impacting lead generation, conversion rates, and brand perception for the Tendem project. This role is crucial for translating the project's technical capabilities into accessible and compelling user-facing materials.

Growth Opportunities:

• Portfolio Expansion: Gain experience designing for AI-related products and platforms, enhancing your portfolio with cutting-edge projects.

• Skill Specialization: Deepen expertise in conversion-driven design, responsive layouts, and effective developer handoff within the context of AI-powered workflows.

• Platform Engagement: Potential for continued freelance work or new project opportunities on the Mindrift platform based on performance and project needs.

• Networking: Connect with other specialists and innovators in the AI field through project collaborations.

📝 Enhancement Note: While not a traditional corporate growth path, this freelance role offers significant growth in terms of specialized experience, portfolio building, and potential for future project-based work within the AI sector. The "operations impact" is clear in driving key GTM metrics.

🌐 Work Environment

Office Type: Fully Remote. No physical office required; work can be performed from any location within Bulgaria.

Office Location(s): Bulgaria.

Workspace Context:

• Self-Managed Environment: Requires a dedicated, professional home office setup conducive to focused design work and reliable internet connectivity.

• Digital Collaboration Tools: Work will be conducted primarily through digital platforms (Figma, communication tools, project management software).

• Asynchronous Communication: Expect a need for clear, concise written communication and the ability to work effectively without constant real-time interaction.

Work Schedule: Flexible, part-time commitment estimated at 10-20 hours per week during active project phases. The candidate must be available to meet project deadlines and potentially engage in brief synchronous meetings as required.

📝 Enhancement Note: The remote nature of this role necessitates strong self-discipline, time management, and communication skills, all vital operational competencies for remote freelancers. The flexibility is a key benefit for those managing other commitments.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume (in English) and a link to your portfolio. Applications without a portfolio or relevant web design cases will not be considered.

• Portfolio Review: Initial screening will focus on the quality and relevance of web design examples in your portfolio.

• Skills Assessment: Potential for a brief assessment or discussion focusing on Figma proficiency, conversion design principles, and developer handoff practices.

• Project Brief Discussion: A conversation to understand your approach to designing based on textual briefs and rough drafts, and to gauge your fit for the Tendem project's needs.

• English Proficiency Check: Assessment of English language skills as required for the role.

Portfolio Review Tips:

• Highlight Relevant Projects: Feature your strongest web design, landing page, and marketing site examples prominently. Prioritize projects that demonstrate conversion optimization and strong UI/UX principles.

• Showcase Figma Skills: Include examples that clearly illustrate your command of Figma, such as complex auto-layout components, design systems, or responsive design implementations.

• Detail Your Process: For each featured project, briefly explain your design process, the problem you were solving, your creative solutions, and the tools you used (especially Figma).

• Quantify Results: If possible, include metrics or outcomes related to conversion rates, user engagement, or successful developer handoffs.

• Organize for Clarity: Ensure your portfolio is easy to navigate and that your best work is immediately visible.

Challenge Preparation:

• Design Brief Interpretation: Be ready to discuss how you would approach designing a marketing page or landing page based on a textual description or outline.

• Figma Workflow: Be prepared to articulate your workflow within Figma, including how you manage components, create responsive designs, and prepare assets for handoff.

• Brand Consistency: Think about how you ensure visual consistency across different digital assets and platforms.

📝 Enhancement Note: The emphasis on a portfolio and specific demonstrations of skills like Figma proficiency and conversion design indicates a rigorous selection process focused on tangible output, typical for freelance and operations-oriented roles where immediate contribution is expected.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Deep proficiency required for creating scalable, responsive web layouts, auto-layout components, and design systems. This is the core design tool.

• Webflow / Framer (Familiarity): Understanding of no-code platforms is beneficial for efficient developer handoff and implementation.

Analytics & Reporting:

• Implied: While not explicitly stated, an understanding of how design impacts analytics (e.g., conversion rates, bounce rates) is valuable. Familiarity with analytics platforms like Google Analytics may be beneficial for understanding design performance.

CRM & Automation:

• Not Directly Applicable: This role is focused on design output rather than CRM management or marketing automation implementation. However, understanding how landing pages integrate with CRMs is a plus.

📝 Enhancement Note: The explicit mention of Figma and the implied need for understanding no-code tools and conversion metrics points to a tech-forward design environment where efficiency and integration are key operational considerations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: Ability to deliver production-ready assets quickly and efficiently.

• Quality & Consistency: Commitment to high standards in design, layout, and brand adherence.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Collaboration: Working effectively with AI agents and human team members to achieve project goals.

• Self-Direction: Taking ownership of tasks and troubleshooting independently.

Collaboration Style:

• Asynchronous & Remote: Primarily digital and remote collaboration, requiring clear communication and proactive engagement.

• Specialist Integration: Working alongside AI agents and other human specialists, requiring an ability to integrate design work into a larger workflow.

• Feedback-Oriented: Openness to feedback and iterative design based on project requirements and performance data.

📝 Enhancement Note: The values reflect a typical freelance and remote tech environment, emphasizing productivity, quality, and adaptability. The "hybrid AI + human system" implies a unique collaborative dynamic that requires clear operational processes for integration.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Ideas: Effectively translating technical concepts or textual briefs into intuitive and appealing web designs.

• Maintaining Brand Consistency: Ensuring strict visual alignment across diverse digital touchpoints and evolving brand guidelines.

• Balancing Speed and Quality: Delivering high-quality, production-ready designs within project timelines.

• Working with AI Components: Understanding how to integrate human-designed elements seamlessly with AI-generated or AI-assisted workflows.

Learning & Development Opportunities:

• AI Project Exposure: Gain hands-on experience in the rapidly growing field of AI and human-AI collaboration.

• Conversion Optimization Mastery: Deepen expertise in designing for high-converting landing pages and marketing funnels.

• Remote Work Best Practices: Enhance skills in remote collaboration, asynchronous communication, and self-management.

• Platform Experience: Develop familiarity with the Mindrift platform and its ecosystem of AI projects.

📝 Enhancement Note: The challenges are inherent to the role of a designer in a fast-paced, tech-driven environment, especially one involving AI. The growth opportunities are focused on expanding specialized skills and gaining experience in emerging technology sectors.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief and turning it into a high-converting landing page. What are the key steps and considerations?" (Focus on process, user-centricity, conversion drivers)

• "How do you ensure visual consistency between a web page, a PDF document, and social media graphics?" (Focus on brand adherence, asset management, cross-platform strategy)

• "Walk us through a project where you had to prepare design files for developer handoff. What tools and methods did you use to ensure a smooth implementation?" (Focus on technical handoff, Figma features, no-code understanding) Company & Culture Questions:

• "What interests you about working on an AI project like Tendem.ai, and how do you see your design skills contributing to its success?" (Focus on motivation, understanding of AI/human systems)

• "How do you manage your time and prioritize tasks when working remotely on a part-time, freelance basis?" (Focus on self-management, work ethic, reliability)

• "How do you approach receiving and incorporating feedback on your designs?" (Focus on collaboration, adaptability, communication) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the project goal, your role, the challenge, your design solution, and the outcome (especially if conversion metrics are involved).

• Showcase Figma Capabilities: Be prepared to talk about specific Figma features you used (e.g., auto-layout, components, variants, prototypes) and how they contributed to efficiency or responsiveness.

• Highlight Conversion Focus: Emphasize the strategic design choices you made to drive conversions, traffic, or engagement.

• Explain Handoff Process: Clearly articulate how you prepare and deliver assets to developers or no-code platforms, demonstrating your understanding of implementation needs.

📝 Enhancement Note: Interview questions will likely probe practical application of design skills, understanding of the project's unique operational context (AI + human), and ability to work effectively in a remote, freelance setting. Portfolio presentation is key.

📌 Application Steps

To apply for this operations position:

• Submit your resume in English and indicate your level of English proficiency.

• Ensure your resume includes a direct link to your web design portfolio. Applications without a portfolio or relevant web design cases will not be considered.

• Curate your portfolio to prominently feature at least 2-3 strong case studies of marketing pages, landing pages, or simple marketing sites, emphasizing conversion-driven design and responsive layouts.

• Prepare to discuss your Figma workflow, your process for developer handoff, and how you ensure brand consistency across various digital assets.

• Research Mindrift and the Tendem project (tendem.ai) to understand their mission and the context of your potential contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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