Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Belgium

Job Type: Part-Time, Freelance

Category: Web Design / UI/UX Design

Date Posted: July 30, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This is a part-time, freelance role focused on creating high-quality web designs for the Tendem project (tendem.ai).

• The core function involves transforming briefs and concepts into clean, on-brand, and implementation-ready web designs with a focus on marketing pages and conversion-driven layouts.

• The role requires a strong portfolio demonstrating expertise in UI/web design, layout, and visual communication, with a user-centric and conversion-minded approach.

• Candidates must be proficient in Figma and understand developer handoff processes for seamless implementation by developers or no-code tools.

📝 Enhancement Note: This role is specifically for a Tendem project, an AI technology initiative, implying a need for modern, forward-thinking design aesthetics and a keen understanding of how design supports product adoption and user engagement within a tech context. The emphasis on "implementation-ready" designs suggests a practical, results-oriented approach beyond pure aesthetics, bridging the gap between design and development.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections suitable for implementation by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends before delivery.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on actionable design deliverables that directly contribute to marketing and sales enablement. The need to "enforce layout quality standards" and ensure "absolute visual consistency" points to a meticulous and quality-driven designer who can maintain brand integrity across diverse digital touchpoints.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography is required. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Visual Communication: Ability to translate brand assets and concepts into visually cohesive and impactful web designs.

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for understanding implementation constraints and possibilities.

• Familiarity with AI-generated drafts and the ability to refine them into polished designs.

• Understanding of SEO best practices as they relate to web design structure and content presentation.

• Experience working with startup environments or tech projects.

📝 Enhancement Note: The explicit requirement for a portfolio with specific examples (landing pages, marketing websites, one-pagers) and the strong emphasis on Figma proficiency indicate a highly specialized and practical role. The "plus" for academic qualifications suggests that practical experience and a strong portfolio are prioritized over formal degrees.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Conversion Focus: Showcase examples of landing pages and marketing sites designed with clear calls-to-action and a focus on user conversion.

• Highlight Responsiveness: Include case studies or examples demonstrating how designs adapt effectively across different devices and screen sizes.

• Showcase Implementation Readiness: Present work that clearly illustrates how designs are structured for easy developer handoff or no-code tool implementation (e.g., organized Figma files, clear spacing specifications).

• Brand Consistency Examples: Provide instances where you've successfully maintained or translated brand identity across web and other digital assets.

Process Documentation:

• Workflow Design: Illustrate your process for taking a brief or concept from initial ideation through to final, production-ready design, emphasizing clarity and efficiency.

• Asset Organization: Demonstrate best practices for organizing design files (e.g., Figma frames, components, asset exports) to facilitate smooth handoffs.

• Quality Assurance: Outline your methods for ensuring design quality, including checks for responsiveness, spacing, typography, and adherence to design trends.

📝 Enhancement Note: Given the freelance and project-based nature of this role, the portfolio is paramount. It's not just about showcasing aesthetics but demonstrating a structured design process that leads to tangible business outcomes (conversions) and efficient implementation. The "production-ready files" requirement means the portfolio should implicitly convey an understanding of these technical aspects.

💵 Compensation & Benefits

Salary Range:

• Up to $50 per hour equivalent, dependent on experience level and pace of contribution.

• Note: Compensation varies across projects on the Tendem platform based on scope, complexity, and required expertise.

Benefits:

• Flexible, part-time, remote work arrangement.

• Opportunity to contribute to innovative AI technology projects (Tendem).

• Potential for ongoing project work based on performance and project needs.

• Exposure to a global network of specialists and tech professionals. Working Hours:

• Estimated 10-20 hours per week during active project phases.

• This is an estimate, not a guaranteed workload, and applies only while the project is active.

📝 Enhancement Note: The compensation is presented as an "up to" figure, common for freelance platforms, indicating performance-based earning potential. The estimated weekly hours provide clarity on the part-time commitment. The benefits are framed around flexibility and project engagement rather than traditional employee benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Project Connection Platform)

Company Size: Information not directly provided, but Mindrift operates a platform connecting specialists to projects, suggesting a network effect and potentially a lean core team managing the platform.

Founded: Information not directly provided.

Team Structure:

• This role is part of the Tendem project, which connects specialists with AI development efforts.

• You will likely collaborate with project managers, AI developers, and potentially other designers or content specialists on the Tendem project.

• The broader Mindrift platform connects a global network of freelancers to projects. Methodology:

• Data-Driven Project Matching: Mindrift likely uses data to match specialists with suitable projects.

• Agile Project Execution: Projects on the platform likely follow agile methodologies, requiring adaptability and efficient delivery.

• Focus on Quality & Innovation: The mission to help develop high-quality AI technologies suggests a culture valuing expertise, precision, and cutting-edge solutions.

Company Website: mindrift.ai

📝 Enhancement Note: Mindrift acts as a facilitator, connecting talent to AI projects. The Tendem project is the immediate context, implying a specific mission within the broader Mindrift ecosystem. The culture likely values autonomy, expertise, and efficient, high-quality output, typical of platform-based freelance work.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focused on execution within a specific project. It's not a traditional "operations" role focused on internal business processes but rather a "GTM-adjacent" design role supporting product marketing and conversion.

Reporting Structure:

• You will report to the project lead or manager for the Tendem project.

• Communication will likely be through the Tendem platform or designated project channels. Operations Impact:

• Your designs will directly impact the perception, user engagement, and conversion rates of the Tendem project's web presence.

• High-quality, conversion-focused designs are critical for attracting users, partners, and potentially investors to the Tendem AI initiative. Growth Opportunities:

• Project Expansion: Successful delivery can lead to more hours or subsequent projects on Tendem/Mindrift.

• Skill Specialization: Deepen expertise in conversion-focused web design, AI product marketing visuals, or specific no-code implementation tools.

• Portfolio Enhancement: Build a robust portfolio with high-impact AI tech projects.

• Network Building: Connect with other specialists and tech professionals on the Mindrift platform.

📝 Enhancement Note: While not a core Revenue Operations or Sales Operations role, this position significantly influences Go-To-Market (GTM) efforts through its impact on marketing pages and conversion rates. Growth here is primarily project-based and portfolio-driven rather than through internal career ladders.

🌐 Work Environment

Office Type: Fully Remote. No physical office requirement.

Office Location(s): The role is open to candidates in Belgium.

Workspace Context:

• Autonomy: You will be expected to manage your own time and workflow within the project's deadlines.

• Digital Collaboration: All communication and file sharing will be done digitally.

• Tool-Centric: The environment relies heavily on digital design tools (Figma) and communication platforms.

Work Schedule:

• Flexible part-time commitment, estimated 10-20 hours per week during active project phases.

• Requires availability for communication and file handoffs during standard working hours in European time zones (due to Belgian location requirement).

📝 Enhancement Note: The remote and freelance nature implies a need for strong self-discipline and effective digital communication. The "Belgium" location requirement suggests adherence to local labor regulations or tax considerations for freelancers.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV (with portfolio link) and any other requested information.

• Portfolio Review: Initial screening will focus heavily on your portfolio's relevance and quality.

• Skills Assessment (Potential): You may be asked to complete a small design task or discuss your approach to specific design challenges.

• Project Discussion: A conversation to assess your understanding of the project requirements, your design process, and your ability to work independently.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work (landing pages, marketing sites, one-pagers).

• Showcase Process: Briefly explain the problem, your approach, and the results (e.g., conversion improvements, successful implementation).

• Highlight Figma Proficiency: Ensure examples demonstrate advanced Figma usage (auto-layout, component systems).

• Emphasize Conversion Focus: Clearly articulate how your designs drive user action.

• Ensure Clarity & Consistency: Your portfolio itself should be well-designed and easy to navigate.

Challenge Preparation:

• Design Task Simulation: Be prepared to quickly mock up a simple landing page section or refine an existing design based on a prompt.

• Figma Proficiency: Demonstrate your ability to work efficiently in Figma, create responsive layouts, and prepare assets for handoff.

• Problem-Solving: Articulate your thought process for overcoming design challenges, especially those related to conversion optimization or brand consistency.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio. Candidates should treat their portfolio as the primary application document, ensuring it directly addresses the core responsibilities and required skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including creating responsive layouts, auto-layout components, and design systems.

• [Potential No-Code Tools]: While not strictly required to design in, understanding Webflow, Framer, or similar is beneficial for preparing assets and understanding implementation constraints.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts analytics (e.g., conversion rates, bounce rates) is crucial for a conversion-minded approach. CRM & Automation:

• Not directly applicable to this design role.

📝 Enhancement Note: Figma is the non-negotiable core tool. Familiarity with no-code platforms is a strong advantage as it informs the design process for easier implementation.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: High standards for design output, ensuring visual consistency and adherence to modern trends.

• Efficiency & Speed: Ability to deliver production-ready assets quickly and effectively, supporting rapid project development.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Autonomy & Self-Direction: Working independently, troubleshooting issues, and managing workload effectively.

• Collaboration: Effectively communicating and handing off designs to developers or no-code implementers.

Collaboration Style:

• Primarily digital and asynchronous, with clear communication for task handoffs and feedback.

• Expect to collaborate with project managers and potentially technical implementers.

• The ability to clearly articulate design decisions and rationale is key.

📝 Enhancement Note: The culture emphasizes delivering high-quality, actionable design outputs within a flexible, remote, and project-driven framework. It values professionals who can work independently and deliver results efficiently.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Rough Concepts: Effectively converting basic briefs or AI-generated drafts into polished, functional web designs.

• Maintaining Strict Brand Consistency: Ensuring all web assets align perfectly with existing brand guidelines and other marketing materials.

• Balancing Aesthetics and Conversion: Designing visually appealing pages that also drive desired user actions.

• Fast-Paced Project Environment: Adapting to project timelines and delivering high-quality work efficiently.

Learning & Development Opportunities:

• Advanced Figma Techniques: Deepen skills in auto-layout, component libraries, and design system creation.

• Conversion Rate Optimization (CRO) Principles: Learn how design directly impacts conversion metrics.

• No-Code Platform Insights: Gain a better understanding of how designs are implemented in tools like Webflow or Framer.

• AI Industry Exposure: Work on projects within the cutting-edge AI technology sector.

📝 Enhancement Note: The challenges are centered around the practical application of design skills in a project-specific, results-oriented context. The growth opportunities are geared towards enhancing technical design skills and understanding the business impact of design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a text-based brief." (Focus on your structured approach, user journey mapping, and conversion element integration.)

• "How do you ensure visual consistency between a website, social media graphics, and a pitch deck?" (Highlight your methods for brand asset management and cross-platform adaptation.)

• "Walk me through a project in your portfolio where you successfully translated a concept into an implementation-ready web design." (Use the STAR method, emphasizing your role in Figma, handoff preparation, and the outcome.) Company & Culture Questions:

• "What interests you about working on AI technology projects like Tendem?" (Show genuine curiosity about the AI space and Mindrift's mission.)

• "How do you manage your time and prioritize tasks when working remotely on a freelance basis?" (Demonstrate self-discipline, organization, and proactive communication.)

• "Describe a time you had to work with existing brand assets to create new web designs." (Focus on your ability to adhere to guidelines while being creative.) Portfolio Presentation Strategy:

• Select 3-4 Strongest Examples: Prioritize landing pages, marketing sites, or one-pagers that align with the job description.

• Structure Each Case Study: Briefly outline the Project Goal, Your Role, The Challenge, Your Solution (Design Process in Figma), and the Outcome/Impact (e.g., successful handoff, alignment with brand).

• Highlight Figma Features: Point out specific uses of auto-layout, components, and how you organized frames for developer handoff.

• Articulate Conversion Focus: Explain why you made specific design choices to drive conversions.

• Be Ready for Live Figma Demo: If possible, have your Figma file open to quickly demonstrate aspects of your design process.

📝 Enhancement Note: Interview preparation should heavily emphasize practical design skills, portfolio insights, and an understanding of the project's goals (conversion, implementation readiness). Be prepared to discuss your Figma workflow and how you approach design challenges.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV includes a direct, working link to your online portfolio. Curate your portfolio to prominently feature your strongest and most relevant web design examples (landing pages, marketing sites, one-pagers).

• Resume Optimization: Highlight your proficiency in Figma, experience with conversion-driven design, and your ability to prepare production-ready assets for developer handoff. Use keywords from the job description.

• Portfolio Walkthrough Practice: Be prepared to discuss specific projects from your portfolio during an interview, detailing your design process, Figma usage, and how your designs achieved specific goals.

• Company Research: Familiarize yourself with Mindrift and the Tendem project (tendem.ai) to understand their mission and market. Consider how your design skills can best support their objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.