Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Bulgaria

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: May 24, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive specialized data scraping workflows within a hybrid AI + human system, focusing on specialized data scraping workflows.

• Provide critical thinking, domain expertise, and layout skills to transform briefs and rough drafts into clean, on-brand web-ready designs for the Tendem project.

• Own the look and feel of all web-based materials, ensuring consistency, polish, and alignment with the broader brand ecosystem for marketing pages and landing experiences.

• Collaborate with AI-driven Tendem Agents to optimize repetitive tasks and focus on high-level design execution and strategic visual communication.

📝 Enhancement Note: This role is framed as "Freelance Web Designer" but the responsibilities and required skills, particularly around data scraping workflows, AI collaboration, and conversion-driven design for a tech platform, suggest a strong overlap with Revenue Operations or Marketing Operations, specifically within a GTM context focused on digital presence and lead generation. The emphasis on "specialized data scraping workflows" and "hybrid AI + human system" points to a need for operational efficiency and strategic design implementation that directly supports business objectives.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts, with a focus on lead generation and conversion optimization.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools, ensuring seamless GTM asset deployment.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for efficient developer handoff and agile deployment cycles.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, maintaining brand integrity across all GTM touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery, optimizing for user experience and conversion.

📝 Enhancement Note: The responsibilities are heavily geared towards supporting Go-To-Market (GTM) initiatives through effective digital asset creation. The focus on "high-converting pages," "seamless handoff," and "visual consistency" directly impacts sales enablement and marketing effectiveness, aligning this role closely with GTM Operations functions.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends that support GTM objectives.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer), crucial for agile GTM execution.

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks for unified marketing campaigns.

• English Proficiency: Upper-intermediate (B2) or above (required for effective collaboration and understanding of briefs).

Preferred Skills:

• Experience with no-code tools like Webflow or Framer for rapid prototyping and deployment.

• Familiarity with AI-driven platforms or hybrid AI + human systems, given the project context.

• Understanding of basic SEO principles as they relate to landing page design for improved GTM performance.

• Experience in digital marketing design or visual communications to ensure brand alignment and campaign effectiveness.

📝 Enhancement Note: The skills listed are standard for a web designer but are enhanced with operations-centric language like "GTM objectives," "agile GTM execution," and "conversion optimization" to highlight the role's impact on business operations and revenue generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: Showcase at least 2-3 distinct projects demonstrating expertise in designing high-converting landing pages, marketing sites, or one-pagers. Each case study should highlight the design process, problem statement, and quantifiable results or improvements.

• Figma Proficiency Examples: Include examples of complex Figma projects demonstrating the use of auto-layout, component libraries, and responsive design principles for scalable asset creation.

• Developer Handoff Samples: Provide examples of how design specifications, asset exports, and style guides were prepared for seamless handoff to developers or no-code platforms.

• Brand Consistency Examples: Present projects where brand aesthetics were consistently applied across multiple digital touchpoints (e.g., web, social media, PDFs).

Process Documentation:

• Workflow Design: Demonstrate an understanding of designing efficient workflows for transforming initial briefs into final, production-ready web assets.

• System Implementation: Show evidence of how designs were prepared for implementation using developer handoff protocols or specific no-code platform capabilities.

• Quality Assurance: Illustrate a systematic approach to verifying design quality, including responsiveness, spacing, and adherence to modern web trends, prior to final delivery.

📝 Enhancement Note: The portfolio requirements are tailored to showcase operational efficiency in design delivery, emphasizing structured processes, documentation, and a focus on measurable outcomes, which are critical in operations roles.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent.

Explanation: This is an estimated hourly rate based on the provided information of "up to $40 per hour equivalent" for freelance contributors on the Tendem project. Compensation can vary based on project scope, complexity, and required expertise.

Benefits:

• Flexible Work Schedule: Part-time, remote work arrangement allowing for work-life balance and integration with other professional commitments.

• Project-Based Engagement: Opportunity to work on specific projects with major tech innovators, offering diverse challenges and exposure.

• Skill Development: Potential to hone skills in UI/UX design, conversion optimization, and working within hybrid AI + human systems.

• Global Collaboration: Engage with a diverse, international team of specialists and AI projects.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload, applicable only while the project is active.

📝 Enhancement Note: The compensation is presented as an hourly rate, common for freelance or contract roles. The benefits are described with a focus on flexibility and professional development, aligning with the expectations of operations professionals in project-based roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI & Human Collaboration Platforms)

Company Size: Information not directly provided, but implies a growing platform connecting specialists with AI projects.

Founded: Specific founding date not provided, but Mindrift aims to unlock the potential of Generative AI.

Team Structure:

• Project-Centric Teams: Operates on a project basis, likely forming specialized teams for initiatives like the Tendem project.

• Hybrid AI + Human Collaboration: The core operational model involves integrating AI agents with human specialists, fostering a unique collaborative environment.

• Cross-Functional Collaboration: Designers will collaborate with Tendem Agents (AI) and potentially other specialists or project managers to deliver on project goals.

Methodology:

• AI-Assisted Workflows: Leverages AI to handle repetitive tasks, allowing human specialists to focus on critical thinking, domain expertise, and strategic execution.

• Data-Driven Design: Emphasizes conversion-driven layouts and systematic verification of design quality to ensure effectiveness and impact.

• Agile Project Management: Implied by the freelance nature and project-based work, suggesting adaptability and quick turnaround times for design assets.

Company Website: https://mindrift.ai/

📝 Enhancement Note: The company culture is centered around innovation in AI and human collaboration, with a strong emphasis on operational efficiency through AI assistance. This implies a fast-paced, results-oriented environment where design directly contributes to business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, ideal for individuals seeking to apply their design expertise within an operations-focused technology project. It offers tactical execution within a broader GTM and AI strategy context.

Reporting Structure: Likely reports to a project lead or manager overseeing the Tendem project, with direct interaction with AI agents for task execution.

Operations Impact: Directly impacts the effectiveness of Tendem's GTM efforts by creating visually appealing, user-friendly, and high-converting web assets. This role contributes to the overall brand perception, lead generation, and conversion rates, all critical metrics for revenue operations.

Growth Opportunities:

• Specialized Skill Development: Deepen expertise in UI/UX for AI platforms, conversion rate optimization, and designing for AI-driven workflows.

• Portfolio Expansion: Build a portfolio showcasing successful projects within cutting-edge AI technology and GTM initiatives.

• Networking Opportunities: Connect with innovators and specialists within the AI and technology sectors.

• Potential for Future Engagements: Successful contributions may lead to further freelance opportunities or involvement in other Mindrift projects.

📝 Enhancement Note: Growth is framed in terms of skill enhancement and portfolio building relevant to the operations and technology sector, emphasizing practical application and contribution to business objectives.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Primarily Bulgaria, with the expectation of remote work from any location within the country.

Workspace Context:

• Independent Work Environment: Requires self-discipline and the ability to manage workload and troubleshoot independently from a remote location.

• Digital Collaboration Tools: Reliance on digital platforms like Figma, communication tools, and project management software for seamless interaction and asset sharing.

• AI Integration: Opportunity to work alongside AI agents, fostering a unique and forward-thinking digital workspace.

Work Schedule: Part-time, with tasks estimated at 10–20 hours per week during active project phases. Flexibility is key, allowing contributors to manage their schedules around project needs.

📝 Enhancement Note: The remote and flexible nature of the work environment is highlighted, emphasizing the need for self-management and proficiency with digital collaboration tools, which are essential for remote operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on CV and portfolio link to assess relevant experience and design capabilities.

• Skills Assessment: Potential for a skills-based challenge or short project to evaluate Figma proficiency, conversion-focused design skills, and adherence to brand guidelines.

• Interview: Discussion on design philosophy, approach to conversion optimization, experience with developer handoff, and English proficiency.

• Portfolio Walkthrough: Candidates will likely present specific web design case studies from their portfolio, explaining their process and impact.

Portfolio Review Tips:

• Highlight Conversion Focus: Clearly articulate how your designs have driven conversions, improved user engagement, or met specific GTM objectives. Use metrics where possible.

• Showcase Figma Skills: Demonstrate mastery of Figma features like auto-layout, component systems, and responsive design. Explain your organizational structure within Figma files.

• Detail Developer Handoff: Provide clear examples of how you prepare and spec designs for implementation, showcasing your understanding of the developer workflow.

• Emphasize Brand Consistency: Present projects that show a strong understanding and execution of brand guidelines across various digital assets.

• Structure Your Presentation: For any portfolio walkthrough, have a clear narrative for each project: the challenge, your solution, and the outcome.

Challenge Preparation:

• Figma Practice: Ensure you are comfortable with all advanced features of Figma, especially auto-layout and component creation.

• Conversion Principles: Refresh your understanding of landing page best practices for conversion rate optimization (CRO).

• Developer Handoff Familiarity: Be ready to discuss how you would prepare assets and specs for a developer or a no-code platform.

📝 Enhancement Note: The interview and portfolio review process is detailed with operations-centric advice, focusing on demonstrating efficiency, impact, and technical proficiency relevant to GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• No-code Tools (Webflow, Framer): Familiarity is preferred for understanding implementation constraints and facilitating efficient handoffs.

Analytics & Reporting:

CRM & Automation:

• While not directly managing CRM or automation systems, an understanding of how web designs integrate with marketing automation platforms and CRM data for lead capture is advantageous.

📝 Enhancement Note: The tools listed are specific to web design but are contextualized within their operational use for GTM and efficient asset deployment.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A drive to deliver production-ready assets quickly and efficiently, mirroring the pace of operations.

• Precision & Quality: Commitment to upholding high standards of visual consistency, responsiveness, and clarity in all designs.

• Collaboration: Ability to work effectively with AI agents and human counterparts to achieve project objectives.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Adaptability: Willingness to adapt to project requirements and evolving technology trends.

Collaboration Style:

• AI-Assisted: Comfortable working alongside and leveraging AI tools for task optimization.

• Remote & Digital: Proficient in remote collaboration, utilizing digital tools for communication and project management.

• Feedback-Oriented: Open to receiving and incorporating feedback to improve design outcomes.

📝 Enhancement Note: The team culture and values are framed around operational excellence, efficiency, and a forward-thinking approach to technology integration, which are key aspects of modern operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Input: Effectively integrating AI-generated elements or workflows with human critical thinking and creative design.

• Rapid Iteration Cycles: Adapting to potentially fast-paced project requirements and quick turnaround times inherent in GTM and tech projects.

• Maintaining Brand Consistency: Ensuring a unified brand experience across diverse digital touchpoints, especially when working with AI-generated inputs or multiple project streams.

• Remote Work Discipline: Maintaining productivity and motivation while working independently in a remote setting.

Learning & Development Opportunities:

• Advanced Figma Techniques: Opportunity to master advanced features and workflows within Figma.

• Conversion Rate Optimization (CRO) Design: Gain practical experience in designing for maximum conversion impact.

• AI in Design: Exposure to how AI is integrated into design processes and workflows.

• GTM Strategy Exposure: Understanding how design contributes to broader Go-To-Market strategies.

📝 Enhancement Note: Challenges and growth opportunities are presented with a focus on operational problem-solving and skill development relevant to a tech-driven, GTM-oriented environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a high-converting landing page. What were the key elements you focused on, and what was the outcome?" (Focus on CRO principles, user journey mapping, and A/B testing considerations).

• "How do you ensure visual consistency across different digital platforms (web, social, PDF) when translating brand assets?" (Highlight your process for asset management, style guides, and cross-platform application).

Company & Culture Questions:

• "What interests you about working with AI-driven projects and hybrid human-AI systems at Mindrift?" (Show genuine curiosity about the company's unique operational model).

• "How do you approach self-directed work and manage your time effectively in a remote, freelance capacity?" (Emphasize your discipline, communication, and commitment to deadlines).

Portfolio Presentation Strategy:

• Quantify Impact: Whenever possible, use metrics (e.g., conversion rate increase, bounce rate decrease, engagement improvements) to demonstrate the success of your designs.

• Showcase Process: For each case study, clearly outline the problem, your design process, the tools used, and the rationale behind your design decisions.

• Emphasize Handoff: Clearly explain how you prepared and handed off assets and specifications to developers or implemented them using no-code tools.

• Be Concise and Clear: Present your work effectively, focusing on the most relevant projects and key takeaways.

📝 Enhancement Note: Interview preparation advice is tailored to assess not just design skills but also operational mindset, efficiency, and strategic thinking relevant to the role's impact on GTM and business objectives.

📌 Application Steps

To apply for this freelance web design position:

• Submit your resume in English, clearly indicating your level of English proficiency.

• Ensure your CV includes a direct link to your portfolio, featuring relevant web design case studies. Applications without a portfolio link or suitable web design examples will not be considered.

• Prepare to articulate your design process, conversion optimization strategies, and experience with developer handoffs during potential interviews.

• Research Mindrift and the Tendem project (tendem.ai) to understand their mission and how your design skills can contribute to their AI + human collaboration model.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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