Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Bulgaria

Job Type: PART_TIME

Category: Web Design & Development Operations

Date Posted: 2026-08-17

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design and deliver high-converting, on-brand marketing pages and landing experiences for real-world AI use cases.

• Translate brand assets and concepts into clean, responsive web layouts and structured components for implementation.

• Ensure absolute visual consistency across web pages, static PDFs, and social media materials.

• Prepare and package production-ready design files, meticulously organizing Figma frames and exporting assets for seamless developer handoff.

• Uphold layout quality standards through systematic verification of responsiveness, spacing, clarity, and adherence to modern web trends.

📝 Enhancement Note: This role is positioned within the "Operations" framework by focusing on the systematic delivery of design assets, ensuring consistency, and facilitating seamless implementation, which are core operational functions in a GTM or product development context. The emphasis on "production-ready files" and "developer handoff" highlights operational efficiency in the design-to-development pipeline.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff to development teams.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials to maintain brand integrity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: These responsibilities are framed to emphasize the operational aspects of design delivery, focusing on process, consistency, and efficiency, which are critical for GTM and product development operations.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable. Candidates must have a strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks. Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for design implementation.

• Familiarity with AI-generated drafts or existing brand systems to convert them into structured designs.

• Strong understanding of Human-Computer Interaction (HCI) principles.

• Experience in digital marketing design and visual communications.

📝 Enhancement Note: The required skills are highly specific to the operational delivery of design assets, emphasizing tools and processes that streamline the handoff to development and ensure brand consistency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrate clear visual hierarchy and strong typography in all presented web design examples.

• Highlight examples of conversion-driven layouts and their effectiveness.

• Include case studies or examples illustrating the process of translating rough prompts or existing brand systems into structured, implementation-ready web designs. Process Documentation:

• Present examples of how design specifications and assets were prepared and packaged for developer handoff.

• Illustrate the systematic verification process for layout quality, responsiveness, and adherence to modern web trends.

• Showcase the ability to maintain visual consistency across different digital touchpoints (web, PDF, social).

• Provide insights into the workflow for translating textual copy or outlines into complete web page designs.

📝 Enhancement Note: The portfolio requirements are designed to assess the candidate's operational proficiency in design delivery, focusing on the process, documentation, and efficiency of their work rather than just the aesthetic outcome.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent. Compensation varies across projects depending on scope, complexity, and required expertise.

Benefits:

• Freelance, part-time remote work opportunity.

• Flexible working hours estimated at 10–20 hours per week during active project phases.

• Opportunity to work on innovative AI technology projects through the Tendem platform.

• Direct contribution to the development of high-quality AI technologies.

Working Hours: Estimated 10–20 hours per week during active project phases.

📝 Enhancement Note: The compensation is presented as an hourly equivalent, common for freelance roles, with an upper limit indicating potential based on skill and contribution level. The "Benefits" are framed around the operational advantages of a flexible, remote, and project-based role within an innovative tech environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Connection Platform)

Company Size: Not specified, but the Tendem project suggests a focus on connecting a global network of specialists.

Founded: Not specified, but Mindrift operates the Tendem platform.

Team Structure:

• The role is part of the Tendem project, connecting specialists with AI development efforts.

• The Web Designer will work within a project team, likely collaborating with AI developers, project managers, and other specialists.

• This is a freelance, remote position, implying a decentralized and asynchronous collaboration model. Methodology:

• Data-driven approach to connecting specialists with projects.

• Focus on developing high-quality AI technologies by integrating real-world expertise.

• Emphasis on clear communication and efficient asset delivery for project implementation.

Company Website: https://tendem.ai/ (Project website), https://mindrift.ai/ (Parent company implied)

📝 Enhancement Note: The company context is interpreted through the lens of a platform connecting talent to projects, which necessitates strong operational processes for project management, communication, and asset delivery.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focused on design execution within a specific project lifecycle. It represents an opportunity for experienced web designers to apply their skills in a flexible, project-based environment.

Reporting Structure: Likely reports to a Project Manager or Lead within the Tendem project, with direct collaboration with development teams or platform coordinators.

Operations Impact: The Web Designer's work directly impacts the perception and conversion rates of Tendem's web presence, influencing specialist acquisition and client engagement. Ensuring polished and effective web designs is crucial for the operational success of marketing and outreach efforts.

Growth Opportunities:

• Gain exposure to cutting-edge AI technology projects and learn about their unique design needs.

• Expand portfolio with diverse use cases and branding challenges within the AI sector.

• Develop expertise in efficient design-to-development workflows and cross-platform asset consistency.

• Potentially lead design efforts on future Tendem projects or collaborate on a broader range of Mindrift initiatives.

📝 Enhancement Note: Growth is framed around skill enhancement within operational contexts (workflow efficiency, cross-platform consistency) and exposure to specialized industries, aligning with the nature of freelance project work.

🌐 Work Environment

Office Type: Fully Remote. This is a freelance, part-time role with no physical office requirement.

Office Location(s): Primarily based in Bulgaria, with the expectation of remote work from any location within the country.

Workspace Context:

• Requires a dedicated home office setup conducive to focused design work and online collaboration.

• Access to reliable internet connectivity is essential for communication and file sharing.

• The work environment emphasizes self-discipline, autonomy, and proactive communication within a distributed team.

Work Schedule: Part-time, estimated 10-20 hours per week during active project phases. Flexibility is expected in managing workload to meet project deadlines, with clear communication regarding availability.

📝 Enhancement Note: The work environment description emphasizes the operational requirements of remote freelance work, focusing on self-management, communication protocols, and the need for a structured personal workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio link to assess relevance and quality of web design examples.

• Portfolio Review & Discussion: A deeper dive into selected portfolio pieces, focusing on design process, problem-solving, and understanding of conversion-driven layouts.

• Technical/Skills Assessment: May involve a small design task or discussion about Figma proficiency, developer handoff processes, and responsiveness implementation.

• Cultural Fit & Project Alignment: Discussion about working style, communication, and alignment with the Tendem project's goals.

Portfolio Review Tips:

• Highlight Landing Pages: Ensure the portfolio prominently features examples of high-converting landing pages, marketing sites, and one-pagers.

• Demonstrate Process: For each relevant project, briefly explain the brief, your design process, the tools used (especially Figma), and the outcome or impact.

• Showcase Figma Mastery: Include examples that demonstrate your use of auto-layout, design systems, and component creation within Figma.

• Emphasize Handoff: Detail how you prepare and package files for developers or no-code tools, showcasing your understanding of implementation readiness.

• Visual Consistency Examples: If possible, show how you’ve maintained brand consistency across different mediums.

Challenge Preparation:

• Be prepared to discuss your approach to translating textual copy or rough prompts into polished web designs.

• Familiarize yourself with modern web design trends and conversion optimization best practices.

• Understand the basics of responsive design and how to ensure layouts adapt across devices.

• Be ready to articulate your experience with developer handoff and the considerations for implementation.

📝 Enhancement Note: The interview and portfolio review process is detailed with an emphasis on the operational aspects of design delivery, including process, tools, and implementation readiness, which are key for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Candidates must demonstrate deep proficiency.

• No-Code Platforms (Webflow, Framer): Familiarity and experience with these platforms are highly valued for understanding implementation possibilities and efficient handoff.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, an understanding of how design impacts conversion metrics is crucial. Candidates should be able to discuss how their designs contribute to user engagement and conversion goals. CRM & Automation:

• Not directly applicable to this design role, but an awareness of how marketing pages integrate into broader GTM funnels is beneficial.

📝 Enhancement Note: The "Tools & Technology Stack" section focuses on the core design tools and related platforms that are essential for the operational execution of the Web Designer's responsibilities.

👥 Team Culture & Values

Operations Values:

• Efficiency: Emphasis on delivering production-ready assets quickly and systematically.

• Consistency: Maintaining absolute visual alignment across all brand touchpoints.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Collaboration: Effective communication and handoff processes with developers and project managers.

• Quality: Upholding high standards for layout, responsiveness, and modern design trends.

Collaboration Style:

• Asynchronous Communication: Primarily through project management tools and shared design files.

• Proactive Communication: Designers are expected to troubleshoot independently and communicate progress or roadblocks clearly.

• Feedback Integration: Openness to feedback from project leads and developers to refine designs.

• Cross-Functional Awareness: Understanding the needs and constraints of development teams and no-code implementers.

📝 Enhancement Note: The team culture and values are interpreted through the operational needs of a remote, freelance project team, emphasizing efficiency, clear processes, and effective remote collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Converting textual copy, outlines, or AI-generated drafts into clear, effective web designs requires strong interpretation skills.

• Maintaining Strict Brand Consistency: Ensuring visual alignment across web, PDF, and social media requires meticulous attention to detail.

• Balancing Design Aesthetics with Conversion Goals: Creating visually appealing designs that also drive user action.

• Efficient Developer Handoff: Preparing files in a way that minimizes ambiguity and speeds up implementation.

Learning & Development Opportunities:

• AI Project Exposure: Gaining experience designing for innovative AI technology use cases.

• Platform Proficiency: Deepening skills in Figma, auto-layout, and design systems.

• Conversion Optimization Techniques: Learning best practices for designing high-performing landing pages.

• Remote Freelance Workflow: Developing effective self-management and communication skills for distributed project work.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands of the role and the freelance/remote work environment, focusing on skill development in design execution and operational efficiency.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a text-based brief and transforming it into a fully designed, responsive landing page."

• "How do you ensure visual consistency across different digital platforms like web, social media, and PDFs?"

• "Walk us through a project where you had to prepare design assets for developer handoff. What tools and methods did you use, and what was the outcome?"

• "How do you balance aesthetic design principles with the need for conversion-driven layouts?" Company & Culture Questions:

• "What interests you about working on the Tendem project and Mindrift's mission?"

• "How do you approach working independently and managing your time for a remote, part-time freelance role?"

• "Describe a time you had to adapt your design process based on feedback from developers or project managers." Portfolio Presentation Strategy:

• Structure your presentation: Start with an overview of your experience, then dive into 2-3 key projects that best showcase your skills in landing page design, conversion optimization, and Figma proficiency.

• Detail your process: For each project, explain the problem, your approach, the tools used (especially Figma features like auto-layout and component systems), and the results or impact.

• Emphasize Handoff: Clearly explain how you prepared and packaged files for implementation, highlighting your understanding of developer needs.

• Be ready for technical questions: Be prepared to discuss Figma features, responsive design principles, and your understanding of web development constraints.

📝 Enhancement Note: Interview preparation questions are tailored to assess the candidate's operational design skills, process, and ability to collaborate effectively in a remote, project-based setting.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link, ensuring your CV includes a direct link to your portfolio.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest examples of landing pages, marketing websites, and one-pagers, specifically highlighting conversion-driven designs and your process using Figma.

• Resume Optimization: Tailor your resume to emphasize your 2+ years of relevant experience, proficiency in Figma, understanding of developer handoff, and ability to maintain visual consistency across platforms.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you ensure production-ready assets for efficient implementation. Be ready to discuss your experience with conversion optimization and responsive design.

• Company Research: Familiarize yourself with Mindrift and the Tendem project (tendem.ai) to understand their mission and the context of the AI technology projects you might be designing for.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.