Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Slovakia

Job Type: PART_TIME

Category: Web Design / Digital Creative

Date Posted: 2026-07-30

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on creating high-converting, implementation-ready web designs for marketing pages, landing experiences, and conversion-driven layouts within the Tendem project.

• The Freelance Web Designer will be responsible for transforming concepts and textual briefs into clean, on-brand, and polished web designs, ensuring visual consistency across all digital assets.

• Key responsibilities include designing one-pagers, pitch-style landing pages, and simple marketing sites, and preparing production-ready files for seamless developer handoff.

• This is a part-time, freelance position requiring a strong portfolio of landing page and marketing website designs, with an estimated workload of 10-20 hours per week during active project phases.

📝 Enhancement Note: This role is specifically for a freelance Web Designer on the Tendem project, emphasizing marketing and conversion-focused web design rather than full-stack development or broader UX research. The output is geared towards actionable design assets for developers or no-code tools.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff to development teams.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, aligning with the broader brand ecosystem.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities are heavily focused on the visual and structural design of marketing-oriented web assets, with a strong emphasis on preparing them for implementation. The "developer handoff" aspect is critical, implying a need for clear specifications and organized design files.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Candidates must have a strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

Preferred Skills:

• Familiarity with no-code platforms such as Webflow or Framer for understanding implementation capabilities.

• Experience with AI-generated design drafts or working from AI-assisted prompts.

• Understanding of basic HTML/CSS principles to inform design decisions for web implementation.

• Prototyping skills within Figma to demonstrate interactive elements or user flows.

📝 Enhancement Note: The emphasis on Figma, conversion-driven layouts, and developer handoff highlights a practical, implementation-focused design role. While a degree is a plus, practical experience and a strong portfolio are paramount. The inclusion of no-code platforms suggests a need for designs that are easily adaptable to such environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, with a significant focus on landing pages, marketing websites, and product or startup one-pagers.

• Designs should clearly demonstrate hierarchy, strong typography, and a user-centric, conversion-minded approach.

• Showcase examples of translating textual briefs or existing brand systems into structured, implementation-ready web designs.

• Include case studies that detail the design process, problem-solving, and the rationale behind design decisions, particularly for conversion optimization. Process Documentation:

• Demonstrate a structured approach to design, from brief interpretation to final asset delivery.

• Showcase how you organize Figma frames, export assets, and detail specifications for developer handoff.

• Illustrate methods for ensuring visual consistency across different digital touchpoints (web, PDF, social).

• Provide examples of how you verify layout quality, responsiveness, and adherence to modern web trends.

📝 Enhancement Note: The portfolio is the primary evaluation tool. It needs to go beyond aesthetics to demonstrate a structured design process, a focus on conversion, and the practical ability to deliver assets that developers can easily use.

💵 Compensation & Benefits

Salary Range:

• Up to $40 per hour equivalent. Compensation will vary based on the contributor's level, pace of contribution, and project scope/complexity. Benefits:

• Flexible Part-Time Schedule: Work 10-20 hours per week during active project phases, offering significant flexibility.

• Remote Work: Fully remote position, allowing work from anywhere within Slovakia.

• Project-Based Engagement: Opportunity to work on innovative technology projects with the Tendem platform.

• Global Collaboration: Connect with professionals and AI development efforts worldwide.

• Skill Development: Exposure to real-world AI technology projects and diverse design challenges.

Working Hours:

• Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload, fluctuating based on project requirements.

📝 Enhancement Note: The compensation structure is project-dependent and uses an hourly equivalent rate. The benefits are primarily focused on flexibility, remote work, and the nature of the project itself, rather than traditional corporate benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Platforms)

Company Size: Mindrift operates as a platform connecting specialists with technology projects. While the exact size of Mindrift itself isn't specified, the Tendem project likely involves a distributed team of specialists and AI developers.

Founded: Information not directly provided, but the company's focus on AI suggests a modern, forward-thinking organization.

Team Structure:

• The Tendem project will likely involve collaboration with project managers, AI developers, and potentially other specialized freelancers.

• The Web Designer will report to the project lead or a designated point person for the Tendem initiative.

• Cross-functional collaboration will be key, particularly with developers and potentially marketing stakeholders, to ensure designs are implemented effectively and align with project goals. Methodology:

• Data-Driven Design: While not explicitly stated, a conversion-focused role implies an understanding of data and user behavior to inform design choices for optimal outcomes.

• Agile Project Execution: Freelance projects often operate within agile frameworks, requiring adaptability and quick iteration.

• Remote Collaboration Tools: Emphasis on efficient communication and file sharing through digital platforms.

Company Website: https://tendem.ai/ (for the project), Mindrift's broader platform is implied.

📝 Enhancement Note: Mindrift functions as a facilitator for projects like Tendem. The culture is likely geared towards independent, skilled professionals working on cutting-edge technology in a distributed, remote environment. The focus is on project delivery and specialist expertise.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, suitable for professionals with 2-5 years of experience seeking project-based work. It's not a traditional full-time operations role but offers opportunities to hone specific design skills.

Reporting Structure: The Web Designer will report to a project manager or lead within the Tendem project. Communication will primarily be remote and digital.

Operations Impact: While not a direct "operations" role in the RevOps/SalesOps sense, the Web Designer's impact is crucial for the Tendem project's success by creating effective marketing materials that drive user engagement and conversions, directly contributing to project visibility and adoption.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, responsive design, and conversion-focused landing page creation.

• Portfolio Expansion: Build a robust portfolio with real-world AI technology projects.

• Network Building: Connect with other specialists and AI professionals through the Mindrift platform.

• Project Variety: Potentially engage in future projects on the Mindrift platform, offering diverse design challenges.

📝 Enhancement Note: This is a freelance role, so "career growth" is framed around skill development, portfolio building, and expanding professional networks rather than a traditional corporate ladder. The impact is measured by the effectiveness of the designed assets.

🌐 Work Environment

Office Type: Fully Remote. This position is a freelance, telecommuting role.

Office Location(s): Slovakia. The role is open to candidates located within Slovakia.

Workspace Context:

• Independent Work: Requires a self-directed work ethic and the ability to troubleshoot independently.

• Digital Collaboration: Primarily through digital tools for communication, file sharing, and project management.

• Tools & Technology: Access to and proficiency in Figma is essential. Familiarity with no-code tools like Webflow or Framer is beneficial for understanding implementation.

• Flexibility: The remote nature and part-time commitment allow for significant flexibility in managing personal and professional schedules.

Work Schedule:

• Flexible part-time engagement, estimated at 10-20 hours per week during active project phases. The designer will need to manage their time effectively to meet project deadlines.

📝 Enhancement Note: The work environment is entirely remote and project-based, emphasizing autonomy and digital collaboration. The key is the ability to deliver high-quality design assets on schedule within a flexible framework.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV with a mandatory link to a web design portfolio.

• Portfolio Review: The primary evaluation will be based on the portfolio, specifically looking for landing page and marketing website examples demonstrating conversion-driven design and clear hierarchy.

• Initial Screening: Likely a brief call to discuss experience, portfolio, and alignment with project needs.

• Technical Assessment (Potential): May involve a small design challenge or a more in-depth discussion of design problem-solving and Figma proficiency.

• Final Selection: Based on portfolio quality, demonstrated skills, and cultural fit for independent, remote work.

Portfolio Review Tips:

• Curate your portfolio to prominently feature your strongest landing page, marketing website, and one-pager projects.

• For each project, clearly articulate the objective (e.g., conversion, user engagement), your process, design choices, and the outcome or intended impact.

• Ensure your Figma work is well-organized and showcases your ability to create scalable, responsive layouts and components.

• Highlight examples where you translated basic briefs or AI-generated content into polished, implementation-ready designs.

• Include at least one case study demonstrating how your design contributed to conversion optimization. Challenge Preparation:

• If a design challenge is presented, focus on understanding the brief thoroughly and applying a conversion-minded, user-centric approach.

• Be prepared to articulate your design decisions, especially regarding layout structure, typography, and visual hierarchy, in the context of driving specific user actions.

• Practice preparing production-ready files and explaining your handoff process concisely.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio. Candidates must ensure their portfolio directly addresses the requirements of conversion-driven marketing pages and professional developer handoff.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems. Deep proficiency is required.

• Adobe Creative Suite (Photoshop, Illustrator): Useful for asset preparation, image editing, and graphic creation, though Figma is the core design tool.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts analytics (e.g., conversion rates, bounce rates) is beneficial. Familiarity with tools like Google Analytics is a plus. CRM & Automation:

• Not directly applicable to this role, but understanding how landing pages integrate with marketing automation or CRM systems can be advantageous. Other Potential Tools:

• Webflow/Framer: Familiarity with these no-code platforms is preferred to understand implementation constraints and capabilities.

• Prototyping Tools: Within Figma or other platforms for demonstrating interactive elements.

• Project Management Tools: (e.g., Asana, Trello) for task tracking and communication in a remote setting.

📝 Enhancement Note: Figma is the non-negotiable core tool. Familiarity with no-code implementation platforms is a significant advantage, indicating a pragmatic approach to design delivery.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: Delivering high-quality, production-ready designs that meet project requirements.

• User-Centricity & Conversion Focus: Designing with the end-user and desired business outcomes (conversions) at the forefront.

• Efficiency & Speed: Ability to work independently and deliver assets quickly, especially in a freelance context.

• Brand Consistency: Maintaining a cohesive visual identity across all web assets and marketing materials.

• Collaboration & Communication: Effective remote communication with project leads and developers.

Collaboration Style:

• Independent Contributor: Primarily working autonomously on design tasks.

• Remote Teamwork: Engaging with project managers and developers through digital channels for feedback, clarification, and handoff.

• Proactive Communication: Clearly articulating progress, challenges, and needs to ensure smooth project flow.

• Feedback Integration: Open to constructive feedback to refine designs and meet project objectives.

📝 Enhancement Note: The culture values autonomy, quality, and efficiency, fitting for a freelance, remote role focused on delivering tangible design outputs.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Vague Briefs: Converting textual copy, outlines, or AI-generated drafts into clear, compelling visual designs requires strong interpretation skills.

• Maintaining Brand Consistency: Ensuring visual alignment across diverse digital touchpoints and with existing brand assets can be complex.

• Balancing Aesthetics and Conversion: Designing visually appealing pages that also perform optimally in terms of conversion rates requires strategic thinking.

• Independent Problem-Solving: As a freelancer, you'll need to troubleshoot design and technical implementation challenges independently.

• Managing Remote Communication: Effectively collaborating and receiving feedback in a fully remote setting.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in Figma, advanced auto-layout, design systems, and conversion optimization techniques.

• Portfolio Growth: Gain experience working on projects within the AI technology sector, adding valuable diversity to your portfolio.

• Industry Exposure: Understand the design needs for AI technology products and startups.

• Freelance Best Practices: Develop skills in managing client relationships, project timelines, and remote work efficiency.

• No-Code Platform Familiarity: Enhance understanding of how designs translate to platforms like Webflow or Framer.

📝 Enhancement Note: The challenges are inherent to freelance design work and translating abstract ideas into concrete visual solutions. Growth opportunities focus on skill refinement and portfolio building within a specific tech niche.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief or AI draft and turning it into a high-converting landing page. What are the key stages?" (Focus on your structured approach, research, and conversion optimization steps.)

• "How do you ensure visual consistency across a web page, social media graphics, and a PDF pitch deck?" (Highlight your methods for brand asset translation and maintaining a unified aesthetic.)

• "Walk us through a project where your design significantly improved a key metric, such as conversion rate or user engagement." (Prepare a specific case study from your portfolio that demonstrates ROI.)

• "How do you prepare design files for developer handoff? What information do you include, and why?" (Detail your Figma organization, export process, and spec documentation.) Company & Culture Questions:

• "What interests you about the Tendem project and Mindrift's mission?" (Show genuine interest in their work with AI technology.)

• "How do you approach working independently and managing your time for a remote, part-time role?" (Emphasize your self-discipline, organization, and communication habits.)

• "How do you stay updated on modern web design trends and best practices for conversion optimization?" (Demonstrate continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Structure: Organize your presentation by project, starting with the most relevant (landing pages, marketing sites).

• Storytelling: For each project, explain the problem, your design process, key decisions (especially regarding conversion), and the outcome.

• Visuals: Use high-quality mockups and interactive prototypes if available. Clearly show responsiveness.

• Figma Showcase: Be ready to briefly demonstrate your Figma file organization and handoff capabilities if asked.

• Conciseness: Focus on the most impactful aspects of your work and be mindful of time.

📝 Enhancement Note: Interview preparation should heavily emphasize the portfolio and the ability to articulate a design process focused on conversion and efficient developer handoff.

📌 Application Steps

To apply for this Web Design position:

• Submit your application through the Workable platform.

• Resume Optimization: Ensure your CV clearly highlights your 2+ years of relevant experience in web/UI design and lists proficiency in Figma and conversion-driven design.

• Portfolio Curation: Prepare your portfolio to prominently feature 2-3 of your strongest landing page and marketing website projects. Ensure each case study explains the objective, your process, and the design's intended impact on conversion.

• Portfolio Link: Double-check that the link to your portfolio is included and functional on your application. Applications without a portfolio or relevant web design cases will not be considered.

• Company Research: Familiarize yourself with the Tendem project (https://tendem.ai/) and Mindrift's general mission to understand the context of the work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially regarding compensation, project scope, and specific requirements, should be verified directly with Mindrift during the application and interview process.