Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: South Korea

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-07-30

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and responsive layouts that align with the Tendem.ai brand ecosystem.

• Translate brand assets and concepts into clean, on-brand, and implementation-ready web designs for developers or no-code tools.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials.

• Prepare and package production-ready files with meticulous attention to detail for seamless developer handoff.

📝 Enhancement Note: This role is specifically focused on the "operations" of web design within a project-based context (Tendem project), emphasizing efficiency, consistency, and deliverability for implementation. The focus on conversion-driven layouts and developer handoff highlights the operational aspect of bridging design and development.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools (e.g., Webflow, Framer).

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, maintaining brand integrity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities are framed around the operational execution of design tasks, focusing on efficiency, quality control, and deliverability. This includes systematic verification and packaging of files, emphasizing the "operations" side of design production.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Upper-intermediate (B2) or above English proficiency. Preferred Skills:

• Experience with digital marketing design principles and conversion optimization strategies.

• Familiarity with no-code platforms like Webflow or Framer for implementation insights.

• Experience working with AI-generated drafts or existing brand systems to create structured designs.

• Strong eye for typography and visual hierarchy.

📝 Enhancement Note: The required skills are heavily focused on practical application and tool proficiency (Figma, developer handoff) that are crucial for efficient design operations. The emphasis on a "user-centric, conversion-minded approach" points to the operational goal of maximizing design effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• Showcase clear examples of responsive web layouts and their implementation readiness.

• Include case studies that highlight your process from brief/concept to final, production-ready files.

• Demonstrate your ability to maintain brand consistency across different digital assets. Process Documentation:

• Examples of how you organize and spec files within Figma for efficient developer handoff.

• Case studies detailing your workflow for translating textual copy or outlines into structured, implementation-ready web designs.

• Evidence of systematic verification processes for layout quality, responsiveness, and adherence to modern web trends.

• Demonstrations of how you ensure visual consistency between web pages, PDFs, and social media materials.

📝 Enhancement Note: The portfolio requirements specifically call for evidence of operational design execution—demonstrating the ability to take raw input and produce structured, implementable output efficiently and consistently, which is core to design operations.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on contribution level and pace.

Benefits:

• Freelance opportunity with flexible part-time hours.

• Opportunity to work on innovative AI technology projects with the Tendem.ai platform.

• Potential for ongoing engagement based on project requirements and performance.

• Direct contribution to high-quality AI technology development by combining global expertise with AI development.

Working Hours: Estimated 10–20 hours per week during active project phases.

📝 Enhancement Note: The compensation is presented as an hourly equivalent, typical for freelance and project-based roles. The "benefits" are framed around the nature of the freelance work and the project itself, aligning with the operational flexibility and impact of such roles. The estimated hours are crucial for understanding the part-time operational commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Connections)

Company Size: Not specified, but operates as a platform connecting specialists with projects.

Founded: Not specified.

Team Structure:

• The role is part of the Tendem project, a specific initiative within Mindrift.

• You will be an independent specialist contributor, working remotely.

• Collaboration will likely be with project managers, AI developers, and other specialists involved in the Tendem project. Methodology:

• Data-driven approach to connecting specialists with AI development needs.

• Focus on delivering high-quality AI technologies through expert collaboration.

• Emphasis on efficient project execution and clear communication.

Company Website: https://tendem.ai/ (Project website) / https://mindrift.ai/ (Company website)

📝 Enhancement Note: The company context highlights Mindrift's role as a facilitator for AI projects and Tendem.ai as a specific initiative. This implies a dynamic, project-focused environment where operational efficiency and clear deliverables are paramount for connecting specialists and driving project success.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role, suitable for individuals with 2-5 years of experience looking to apply their design operations skills on a project basis. It offers a chance to gain experience with AI technology projects.

Reporting Structure: As a freelance contributor, you will likely report to a project manager or lead for the Tendem project. Direct reporting lines are less formal than in a full-time employee role.

Operations Impact: Your designs will directly influence the perception and conversion rates of marketing materials for the Tendem project, playing a critical role in its outreach and adoption.

Growth Opportunities:

• Gain hands-on experience with cutting-edge AI technology projects.

• Expand your portfolio with high-impact web design case studies for a tech platform.

• Develop expertise in designing for conversion and seamless developer handoff in a remote, project-based setting.

• Potentially lead design efforts on future Tendem project phases or other Mindrift initiatives based on performance.

📝 Enhancement Note: The growth analysis focuses on how this project-based role can enhance an individual's operations-focused design career, emphasizing portfolio building and specialized experience in the AI tech sector.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): South Korea (required geographical location for the freelancer).

Workspace Context:

• You will work independently from your chosen location in South Korea.

• Collaboration will occur primarily through digital communication channels (e.g., email, project management tools, video conferencing).

• Access to necessary design software and a stable internet connection is essential.

Work Schedule: Flexible part-time schedule, estimated at 10-20 hours per week during active project phases, allowing for integration with other commitments.

📝 Enhancement Note: The remote and flexible nature of this work environment is key for operational efficiency, allowing individuals to manage their time effectively while meeting project deliverables.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on your CV and portfolio link. Ensure your portfolio clearly showcases relevant web design experience, particularly landing pages and marketing sites.

• Portfolio Deep Dive: Expect to walk through specific case studies from your portfolio, explaining your design process, decision-making, and the operational aspects of your work (e.g., how you prepared files for handoff, ensured consistency).

• Skills Assessment: Potential for a small design challenge or discussion about your approach to specific design scenarios relevant to marketing pages and conversion optimization.

• Cultural/Fit Discussion: A conversation to assess your communication style, ability to work independently, and your understanding of Mindrift's mission and the Tendem project.

Portfolio Review Tips:

• Highlight Conversion Focus: Emphasize how your designs are geared towards achieving specific conversion goals (e.g., sign-ups, leads).

• Showcase Figma Proficiency: Include examples that demonstrate your use of auto-layout, component systems, and design system principles.

• Detail Developer Handoff: Clearly explain how you package and spec designs for developers or no-code tools, showcasing your understanding of implementation workflows.

• Demonstrate Brand Consistency: Present examples where you've successfully translated brand guidelines across different web assets.

• Structure Your Presentation: Be ready to articulate your process and the rationale behind your design choices concisely and effectively.

Challenge Preparation:

• Be prepared to discuss your approach to designing a landing page based on a brief or copy provided.

• Think about how you would ensure responsiveness and visual consistency under time constraints.

• Practice articulating your design decisions and how they support conversion goals.

📝 Enhancement Note: The interview process and portfolio review are heavily geared towards assessing practical design operations skills—how efficiently and effectively you can produce implementable design assets that meet business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI design, prototyping, and creating design systems. Proficiency in auto-layout and component management is key.

• Developer Handoff Tools (within Figma): Understanding of how to use Figma's inspect mode and export features for seamless asset delivery.

Analytics & Reporting:

• While not directly responsible for analytics, an understanding of conversion metrics and how design impacts them is crucial. Familiarity with how data from tools like Google Analytics informs design iterations is beneficial. CRM & Automation:

• No direct CRM/automation tools required for this role, but understanding how landing pages integrate with marketing automation or CRM systems (e.g., for lead capture) is a plus. No-Code Platforms (Familiarity):

• Webflow / Framer: Understanding of their capabilities and constraints will aid in designing implementation-ready assets.

📝 Enhancement Note: The emphasis on Figma and developer handoff tools underscores the operational efficiency and technical execution required for this role. Familiarity with no-code platforms is also a significant operational advantage.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: Delivering high-quality, production-ready designs quickly and effectively.

• Consistency & Precision: Maintaining strict visual consistency and adherence to brand guidelines across all deliverables.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Collaboration: Effectively communicating and collaborating with project managers and developers in a remote setting.

• Self-Direction: Taking ownership of tasks and proactively solving problems.

Collaboration Style:

• Primarily asynchronous communication, with clear documentation and well-organized files.

• Proactive communication regarding progress, potential roadblocks, and design clarifications.

• Openness to feedback and iterative design based on project needs.

📝 Enhancement Note: The culture and values are aligned with the operational demands of a freelance, project-based role within a tech company, emphasizing efficiency, autonomy, and clear deliverables.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Vague Briefs: Effectively interpreting and executing designs from minimal textual descriptions or AI-generated drafts.

• Maintaining Brand Consistency: Ensuring all designs align with an evolving brand ecosystem across various digital touchpoints.

• Meeting Tight Deadlines: Delivering high-quality, implementation-ready assets within project timelines.

• Remote Collaboration: Navigating communication and feedback loops effectively in a fully remote setting.

Learning & Development Opportunities:

• Specialized AI Project Exposure: Deepen understanding of the AI technology landscape and what drives innovation in this sector.

• Conversion Rate Optimization (CRO) Insights: Learn best practices for designing high-converting landing pages through practical application.

• Advanced Figma Techniques: Further hone skills in design systems, auto-layout, and efficient workflow management within Figma.

• Cross-Platform Design Strategy: Enhance ability to create cohesive visual experiences across web, PDF, and social media.

📝 Enhancement Note: The challenges and growth opportunities are framed around the operational realities of freelance design work in the tech industry, focusing on skill enhancement and navigating project-specific complexities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a rough prompt or AI-generated draft and turning it into a polished, implementation-ready web design." (Focus on your operational workflow and decision-making.)

• "How do you ensure visual consistency between a landing page, a PDF pitch deck, and social media graphics for a brand?" (Highlight your approach to brand operations.)

• "Walk us through a challenging landing page design project where you had to optimize for conversion. What were the key design decisions, and what was the outcome?" (Prepare a case study showcasing your conversion-focused design operations.) Company & Culture Questions:

• "What interests you about working on the Tendem.ai project and Mindrift's mission?" (Show your understanding of the company's operational goals.)

• "How do you manage your time and prioritize tasks when working on multiple freelance projects or with flexible hours?" (Demonstrate your self-management and operational discipline.)

• "How do you handle feedback on your designs, especially when working remotely?" (Assess your collaboration and communication operations.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest conversion-focused landing page case studies.

• Detail the Process: Clearly articulate your step-by-step operational workflow from brief to final assets, highlighting your use of Figma and handoff preparations.

• Quantify Results (if possible): If you have any data on conversion improvements or positive feedback from developers, present it.

• Showcase Technical Proficiency: Point out specific Figma features used (auto-layout, components) that demonstrate efficiency and scalability.

• Be Prepared for Questions: Anticipate questions about your design choices, problem-solving approaches, and how you ensure implementation readiness.

📝 Enhancement Note: Interview preparation advice is tailored to showcase operational strengths: workflow efficiency, consistency management, conversion impact, and self-directed execution, all critical for a freelance design operations role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link, ensuring you include a direct link to your portfolio.

• Portfolio Customization: Ensure your portfolio prominently features at least 2-3 strong examples of landing pages, marketing sites, or one-pagers that clearly demonstrate your skills in conversion-driven design and developer handoff.

• Resume Optimization: Tailor your CV to highlight your experience with Figma, responsive design, UI/UX, and any experience with marketing campaign design or conversion optimization. Use keywords from the job description.

• Portfolio Walkthrough Practice: Prepare to articulate your process and design rationale for at least one key project in your portfolio, focusing on how you ensured efficiency, consistency, and implementation readiness.

• Company Research: Familiarize yourself with Mindrift's mission and the Tendem.ai project to understand the context of your design work and how it contributes to their operational goals in AI technology development.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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