Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Hungary

Job Type: PART_TIME

Category: Web Design / UI Design / Digital Marketing Design

Date Posted: 2026-09-08

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for real-world use cases.

• Translate brand assets and concepts into clean, on-brand, and implementation-ready web designs for the Tendem project (tendem.ai).

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials.

• Prepare and package production-ready files for seamless handoff to developers or no-code tools, adhering to modern web trends and quality standards.

📝 Enhancement Note: This role is framed as a freelance, part-time opportunity, emphasizing the creation of marketing and conversion-focused web assets. The core function revolves around translating briefs and brand guidelines into polished, implementable web designs, with a strong emphasis on visual consistency and developer handoff.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities highlight a practical, execution-oriented approach to web design, focusing on tangible outputs like one-pagers, landing pages, and marketing sites. The emphasis on "implementation-ready" files and "seamless handoff" points to a need for designers who understand the development pipeline and can deliver assets that are easy for others to work with, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to translate briefs and concepts into clean, on-brand web designs.

• Typography: Strong understanding and application of typography principles in web design.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Familiarity with AI-generated drafts or existing brand systems for conversion into structured designs.

• Experience in digital marketing design.

📝 Enhancement Note: The qualifications emphasize hands-on technical skills in Figma and a strategic understanding of conversion optimization and developer handoff. The "2-5 years" experience level inferred from the job description suggests a need for designers who are beyond entry-level and can work independently with minimal supervision, demonstrating a solid grasp of practical design execution for marketing purposes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• Examples showcasing the ability to translate rough prompts, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs.

• Demonstrations of visual consistency across different digital assets (web pages, PDFs, social media).

• Case studies or examples illustrating the process of preparing and packaging production-ready files for developers or no-code tools. Process Documentation:

• Evidence of a structured, user-centric, and conversion-minded approach to design within portfolio case studies.

• Examples highlighting systematic verification of responsiveness, proper spacing, and clarity in final web layouts.

• Portfolio pieces that clearly articulate the design process from brief to final handoff.

📝 Enhancement Note: The portfolio requirements are critical for this role, demanding specific examples of landing pages, marketing sites, and one-pagers. The emphasis on structured, implementation-ready designs and developer handoff indicates a need for portfolio pieces that not only showcase aesthetic appeal but also functional clarity and usability for downstream implementation, a key aspect for GTM efficiency.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent for this project.

Benefits:

• Freelance project-based engagement.

• Opportunity to work on innovative technology projects with the Tendem platform.

• Remote work flexibility, allowing work from anywhere in Hungary.

• Potential for varied workload based on project requirements (estimated 10-20 hours per week during active phases).

Working Hours: Estimated 10–20 hours per week during active project phases. This is a part-time, freelance role with flexible scheduling within these hours.

📝 Enhancement Note: The compensation is structured as an hourly equivalent rate of up to $40 USD. This estimate is based on the provided information and industry benchmarks for freelance web designers with the specified experience and skill set in a remote capacity. The actual compensation can vary based on the contributor's level and pace, as well as project scope and complexity. The benefits are typical for freelance roles, focusing on flexibility and project variety rather than traditional employee benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development Support)

Company Size: 50-200 Employees (Estimated based on typical platform connector models)

Founded: (Information not provided, but the platform model suggests a relatively modern or growth-stage company)

Team Structure:

• This role is part of the Tendem project, a platform connecting specialists with AI technology projects.

• The Web Designer will likely collaborate with project managers, AI developers, and other specialists.

• The role operates within a freelance, project-based framework, implying a distributed and autonomous team structure. Methodology:

• Data Analysis & Insights: While not directly responsible for data analysis, the designer will interpret project briefs and brand guidelines to inform design decisions.

• Workflow Planning & Optimization: Focus on creating efficient, implementation-ready designs that streamline the development process.

• Automation & Efficiency: Leveraging tools like Figma's auto-layout and ensuring designs are easily implementable by developers or no-code tools.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift operates as a platform connecting talent to tech projects, specifically focusing on AI development. The culture is likely to be agile, project-driven, and internationally distributed, emphasizing autonomy and results. The Tendem project itself aims to bridge the gap between real-world expertise and AI development, suggesting a need for clear, effective communication and design that supports this mission.

📈 Career & Growth Analysis

Operations Career Level: Specialist/Mid-Level Freelancer. This role is for an individual contributor focused on executing specific design tasks within a project context.

Reporting Structure: Reports to the project lead or designated point of contact for the Tendem project. The freelance nature implies direct communication and task management rather than a hierarchical management structure.

Operations Impact: The Web Designer's work directly impacts the perception and effectiveness of marketing materials, landing pages, and overall brand presentation for Tendem. This influences lead generation, conversion rates, and the professional image of the AI technologies being developed.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-driven design, responsive layouts, and specific no-code platforms (Webflow, Framer).

• Project Variety: Gain experience across diverse AI technology projects, expanding design portfolio and industry knowledge.

• Platform Engagement: Build a reputation on the Mindrift platform, potentially leading to more consistent or higher-value project engagements.

• Cross-functional Learning: Opportunity to understand the nuances of AI development projects and how design supports them.

📝 Enhancement Note: This role is positioned as a freelance opportunity, offering growth through project experience and skill refinement rather than traditional corporate advancement. The impact is measured by the quality and effectiveness of the design deliverables and their contribution to project success, aligning with GTM objectives of lead generation and conversion.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Primarily based in Hungary, allowing for remote work within the country.

Workspace Context:

• Collaborative Environment: While remote, collaboration will occur through digital channels (e.g., project management tools, video calls, design review platforms).

• Tools & Technology: Access to and proficiency in digital design tools (Figma) and potentially no-code platforms are essential.

• Team Interaction: Interaction will be focused on project-specific tasks, feedback loops, and handoffs with project managers and developers.

Work Schedule: Flexible part-time schedule, estimated at 10-20 hours per week during active project phases. This allows for work-life balance and integration with other commitments.

📝 Enhancement Note: The work environment is entirely remote, emphasizing flexibility and autonomy. The designer will need to be self-disciplined and adept at digital collaboration tools to effectively engage with the Mindrift platform and project teams. The focus is on delivering high-quality design assets efficiently within the allocated project time.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening based on CV and portfolio link. Applications without relevant web design cases or a portfolio will not be considered.

• Portfolio Deep Dive: Review of specific examples of landing pages, marketing websites, and one-pagers. Emphasis on clarity, hierarchy, typography, and conversion-driven layouts.

• Technical Assessment (Implied): Discussion on Figma proficiency, auto-layout usage, developer handoff processes, and experience with no-code tools.

• Cultural Fit & Work Style: Assessment of user-centric approach, conversion-mindedness, self-direction, and English proficiency.

• Project Brief Discussion: Potential scenario-based questions or a small design challenge to evaluate problem-solving and design execution from a prompt.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects (landing pages, marketing sites, one-pagers).

• Highlight Process: For each project, briefly explain the brief, your design process, the tools used (especially Figma), and how you ensured conversion focus and clear developer handoff.

• Demonstrate Consistency: Include examples that show how you translated brand guidelines across different web elements or into other formats.

• Quantify Impact (If Possible): If you have data on conversion improvements or positive developer feedback from previous projects, include it.

• Organize for Clarity: Ensure your portfolio is easy to navigate and clearly links to live examples or detailed mockups.

Challenge Preparation:

• Be prepared to discuss how you would approach designing a landing page based on a brief or a set of copy points.

• Review modern web design trends, focusing on effective layouts, call-to-actions, and user flow for conversion.

• Practice articulating your design decisions, especially concerning spacing, hierarchy, and responsiveness.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates must demonstrate not just aesthetic skill but also a strategic understanding of conversion, user experience, and the practicalities of developer handoff. Being able to articulate the "why" behind design choices, especially in relation to conversion goals, will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Deep proficiency is essential for creating scalable, responsive web layouts, auto-layout components, and design systems.

• No-code Platforms (Preferred): Experience with Webflow or Framer for understanding implementation capabilities and constraints.

Analytics & Reporting:

• While not directly using analytics tools for design, an understanding of how design impacts conversion metrics is crucial. Familiarity with A/B testing concepts in web design is beneficial. CRM & Automation:

• Not directly applicable to the core design role, but understanding how landing pages feed into CRM systems and marketing automation workflows can be a plus for context.

📝 Enhancement Note: Figma is the cornerstone tool for this role. Proficiency extends beyond basic design to advanced features like auto-layout for efficiency and responsiveness. Familiarity with Webflow or Framer is also highly valued, indicating a need for designers who understand the practicalities of building and deploying web designs in real-world scenarios, especially for GTM initiatives.

👥 Team Culture & Values

Operations Values:

• User-Centricity: Designing with the end-user and their journey towards conversion in mind.

• Conversion-Mindedness: A primary focus on creating designs that drive desired actions and achieve project goals.

• Precision & Clarity: Ensuring designs are clean, well-organized, and easy to understand and implement.

• Efficiency & Speed: Delivering production-ready assets promptly, enabling faster project execution.

• Brand Consistency: Maintaining a cohesive and polished brand identity across all web assets.

Collaboration Style:

• Autonomous & Self-Directed: Expected to work independently, troubleshoot issues, and deliver results.

• Clear Communication: Essential for relaying design specifications, receiving feedback, and coordinating handoffs.

• Feedback Integration: Openness to constructive criticism and incorporating feedback to refine designs.

• Digital Collaboration: Proficient in using digital tools for communication, file sharing, and design reviews.

📝 Enhancement Note: The team culture values autonomy, efficiency, and a results-oriented approach. Designers are expected to be self-starters who can translate project goals into effective visual solutions with minimal oversight. The emphasis on conversion and clear handoffs suggests a culture that is highly aligned with GTM objectives and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Converting rough prompts or AI-generated drafts into polished, actionable designs requires strong interpretation skills.

• Maintaining Visual Consistency: Ensuring a unified brand look across diverse web materials and touchpoints can be demanding.

• Balancing Aesthetics and Conversion: Achieving a visually appealing design that also optimizes for user conversion requires a strategic approach.

• Fast-Paced Project Cycles: The freelance, project-based nature may involve tight deadlines and the need to adapt quickly to changing project requirements.

Learning & Development Opportunities:

• Mastering Figma Advanced Features: Enhancing skills in auto-layout, component libraries, and design system creation.

• Exploring No-Code Platforms: Gaining deeper expertise in Webflow, Framer, or similar tools to better understand implementation.

• Understanding AI Project Nuances: Learning about the specific needs and contexts of AI technology development projects.

• Conversion Rate Optimization (CRO) Principles: Developing a stronger strategic understanding of design's role in CRO.

📝 Enhancement Note: The challenges presented are common in freelance and project-based design roles, requiring adaptability and strong problem-solving skills. The growth opportunities lean towards deepening technical design skills and gaining exposure to specialized project types, which can enhance a designer's marketability and project value.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new AI product based on this brief [hypothetical brief provided]?" - Preparation: Outline your process, focusing on user journey, key messaging, CTA placement, and visual hierarchy. Mention Figma features you'd use.

• "Describe a time you had to ensure visual consistency across web pages and social media graphics." - Preparation: Use a past project example. Highlight your methods for maintaining brand guidelines and asset management.

• "How do you balance creative design with the need for conversion optimization?" - Preparation: Discuss your user-centric approach, how you identify conversion points, and how you use design elements to guide users towards desired actions. Company & Culture Questions:

• "What do you know about Mindrift and the Tendem project?" - Preparation: Research Mindrift's platform and the Tendem project's mission (connecting specialists with AI development). Show genuine interest.

• "How do you manage your time and prioritize tasks when working remotely on multiple projects?" - Preparation: Discuss your organizational methods, use of tools, and how you ensure deadlines are met.

• "What does 'implementation-ready' design mean to you?" - Preparation: Explain your understanding of developer handoff, file organization, asset export, and clear specification documentation. Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, walk through the problem, your solution, and the outcome. Emphasize your role and the specific design decisions made.

• Highlight Key Skills: Explicitly point out how your showcased projects demonstrate Figma proficiency, conversion-driven design, and developer handoff capabilities.

• Be Ready for Technical Q&A: Prepare to answer questions about your Figma workflow, auto-layout usage, and how you spec out designs for developers.

• Showcase Your Process: Demonstrate your structured, user-centric approach by explaining your thought process behind layout choices, spacing, and visual hierarchy.

📝 Enhancement Note: Interview preparation should focus on demonstrating a practical, results-oriented approach to design. Candidates need to articulate their design process, technical skills (especially in Figma), and their understanding of how design contributes to business objectives like conversion and efficient development.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable application link, ensuring your CV includes a direct link to your portfolio.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of landing pages, marketing sites, and one-pagers that demonstrate conversion-driven design and clear developer handoff processes.

• Resume Optimization: Ensure your resume clearly highlights your 2+ years of experience in web/UI design, your proficiency with Figma, and any experience with conversion optimization or no-code tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your understanding of conversion principles, and how you prepare files for developer implementation. Be ready to discuss your approach to translating briefs into polished designs.

• Company Research: Understand Mindrift's platform and the Tendem project's goal of connecting specialists with AI development. This will help you frame your interest and contributions effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.