Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Poland

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-07-30

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and deliver high-converting, implementation-ready web designs for marketing pages, landing experiences, and conversion-driven layouts.

• Translate brand assets and concepts into clean, on-brand, and responsive web designs, ensuring visual consistency across digital touchpoints.

• Prepare and package production-ready design files with meticulous attention to detail for seamless developer or no-code tool implementation.

• Uphold rigorous layout quality standards, focusing on responsiveness, proper spacing, clarity, and modern web design trends.

📝 Enhancement Note: This role focuses on the operational execution of web design within a specific project (Tendem.ai), emphasizing the conversion of briefs and existing assets into production-ready designs for developers or no-code platforms. The "operations" aspect lies in the structured delivery of design assets and adherence to implementation-ready standards.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials to maintain a cohesive brand ecosystem.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities are heavily focused on the practical, production-oriented aspects of web design, including asset preparation and quality assurance, which are critical operational components for efficient project execution.

🎓 Skills & Qualifications

Education:

• A Bachelor's or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is considered a plus. Experience:

• A minimum of 2 years of relevant professional experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Demonstrated experience working with a user-centric, conversion-minded approach.

• Proven ability to work independently and troubleshoot design challenges. Required Skills:

• Web & UI Design: Deep proficiency in Figma, specifically for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong emphasis on clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying digital touchpoints, ensuring web pages align with existing social materials and pitch decks.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Understanding of SEO best practices as they relate to web design structure.

• Familiarity with AI-generated drafts as a starting point for design.

• Experience in managing and expanding a brand ecosystem through design.

📝 Enhancement Note: The emphasis on Figma proficiency and developer handoff indicates a need for operational efficiency and a structured design process, moving beyond pure aesthetics to functional asset delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrate clear visual hierarchy and strong typography within portfolio pieces.

• Showcase examples of responsive design implementation across different devices.

• Include case studies or project descriptions that highlight your conversion-minded approach and the impact of your designs. Process Documentation:

• Clearly outline your design process from brief interpretation to final asset delivery.

• Detail your methods for ensuring visual consistency across web, PDF, and social media assets.

• Explain your system for preparing and packaging production-ready files for developers or no-code tools.

• Illustrate how you verify and enforce layout quality standards (responsiveness, spacing, clarity) before delivery.

📝 Enhancement Note: The requirement for a portfolio specifically showcasing landing pages and marketing sites, along with detailed process documentation for handoff, emphasizes the operational aspect of delivering ready-to-implement design solutions.

💵 Compensation & Benefits

Salary Range:

• Up to $40 per hour equivalent, depending on skill level and pace of contribution. Compensation varies across projects based on scope, complexity, and required expertise. Benefits:

• Flexible Part-Time Schedule: Approximately 10-20 hours per week during active project phases, offering flexibility for work-life balance.

• Remote Work: Fully remote position, allowing you to work from anywhere in Poland.

• Project Variety: Opportunity to work on innovative AI technology projects through the Mindrift platform.

• Global Collaboration: Connect with specialists worldwide and contribute to cutting-edge AI development.

• Professional Development: Potential to enhance skills in UI/UX design, conversion optimization, and working with AI-driven projects.

Working Hours:

• Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload; it applies only while the project is active.

📝 Enhancement Note: The compensation is structured as an hourly equivalent, common for freelance and project-based roles. The benefits highlight the flexibility and remote nature, key attractors for operations professionals seeking project-based work. The estimated hours indicate a part-time operational capacity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Platform), Freelance Talent Marketplace

Company Size: While specific numbers for Mindrift aren't provided, the platform connects specialists with projects, suggesting a network model that can scale significantly. The Tendem project is part of Mindrift's initiative to connect global expertise with AI development.

Founded: Mindrift operates as a platform connecting talent to projects; the founding date of Mindrift itself is not specified, but the Tendem project is a contemporary initiative.

Team Structure:

• This role operates within a project-based team structure for the Tendem project, likely involving a project manager, AI developers, and potentially other specialized freelancers.

• The Web Designer will likely report to a project lead or a design manager overseeing the Tendem initiative.

• Collaboration will be cross-functional, working closely with developers and potentially AI specialists to ensure design feasibility and alignment with project goals. Methodology:

• Data-Driven Design: Emphasis on conversion-driven layouts and user-centric approaches to inform design decisions.

• Agile Project Execution: Tasks are estimated per project phase, suggesting an agile or iterative approach to design delivery.

• Remote Collaboration: Reliance on digital tools and clear communication protocols for effective collaboration across distributed teams.

Company Website: https://mindrift.ai/

📝 Enhancement Note: The company culture is embedded in its platform model, connecting global talent for specific projects. For a web designer, this means operating within a lean, project-focused environment where clear communication and efficient asset delivery are paramount.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focused on execution within the Web Design discipline, fitting into a "Specialist" or "Mid-Level" operational capacity for project-based work.

Reporting Structure: As a freelance contributor to the Tendem project, the designer will likely report to a project manager or a designated point person for design-related tasks and approvals within the project team.

Operations Impact: The Web Designer's impact is directly tied to the success of the Tendem project's marketing and user acquisition efforts. High-quality, conversion-focused web designs are crucial for attracting users, partners, and stakeholders to the Tendem platform, directly influencing its growth and adoption.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, advanced responsive design techniques, and conversion optimization strategies for web interfaces.

• Project Portfolio Expansion: Gain experience working on innovative AI technology projects, building a robust portfolio with real-world case studies.

• Platform Networking: Become a recognized contributor on the Mindrift platform, potentially leading to opportunities on other high-impact projects.

• No-Code Integration Expertise: Develop advanced skills in integrating designs with platforms like Webflow or Framer, a highly sought-after operational skill.

📝 Enhancement Note: Growth in this freelance role is measured by project complexity, the impact of designs, and the expansion of a specialized portfolio, rather than traditional hierarchical advancement within a single company.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office for this role. Work is conducted from the freelancer's chosen location within Poland.

Office Location(s): Poland (Remote)

Workspace Context:

• Independent Workstation: The designer is responsible for their own workspace, ensuring it is conducive to focused design work and stable internet connectivity.

• Digital Collaboration Tools: The primary interaction will be through digital communication platforms (e.g., Slack, email, project management tools) and design collaboration software like Figma.

• Asynchronous Communication: Given the remote and potentially global nature of Mindrift projects, expect a mix of synchronous and asynchronous communication, requiring excellent written communication skills.

Work Schedule:

• Flexible, with an estimated 10–20 hours per week required during active project phases. This allows for self-management of time to meet project deadlines.

📝 Enhancement Note: The work environment is entirely self-managed and remote, demanding a high degree of self-discipline and proficiency in digital collaboration tools and asynchronous communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios for relevance to web design, landing pages, and conversion-focused work. Applications without a portfolio link or relevant cases will be rejected.

• Portfolio Deep Dive: A potential interview focused on reviewing specific projects within your portfolio, discussing your design process, rationale, and the impact of your work.

• Skills Assessment: Discussion of technical skills, particularly proficiency in Figma, understanding of responsive design, and experience with developer handoff.

• Project Fit: Assessment of your ability to work independently, adhere to brand guidelines, and meet project timelines for the Tendem project.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that directly align with the requirements: landing pages, marketing sites, and conversion-focused designs.

• Highlight Process & Rationale: For each project, clearly articulate the problem, your design process, the tools used (especially Figma), your design decisions, and the outcomes or impact.

• Demonstrate Consistency: Ensure your portfolio visually represents your ability to maintain brand consistency across different digital assets.

• Quantify Impact: If possible, include metrics or results that demonstrate the conversion effectiveness or user engagement of your designs.

• Organize for Clarity: Ensure your portfolio is easy to navigate and that the "production-ready" aspect of your work is evident.

Challenge Preparation:

• Be prepared to discuss how you would approach designing a specific type of landing page based on a brief or existing copy.

• Anticipate questions about your workflow for preparing design assets for developer handoff or no-code implementation.

• Think about how you ensure visual consistency across different platforms (web, social, PDF).

📝 Enhancement Note: The emphasis on portfolio review and specific project types (landing pages, marketing sites) indicates that the hiring team will be looking for practical, execution-oriented design skills that directly contribute to project deliverables.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems. Deep proficiency is a must.

• No-code Platforms (Webflow, Framer): Familiarity and experience with these platforms are highly desirable for understanding implementation workflows and delivering designs that are easy to integrate.

• Design Handoff Tools: Proficiency in Figma's developer handoff features or similar tools for exporting assets and specifications.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts conversion rates and user engagement is key. Familiarity with analytics concepts related to web performance and user behavior is beneficial. CRM & Automation:

• Not directly applicable to this role's core responsibilities, but understanding how marketing pages integrate with CRM and marketing automation workflows can be a plus.

📝 Enhancement Note: The explicit mention of Figma and preferred experience with no-code tools like Webflow and Framer highlights the operational focus on efficient design implementation and integration.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on delivering production-ready assets quickly and accurately, minimizing rework for developers.

• User-Centricity: Designing with the end-user and conversion goals in mind, ensuring interfaces are intuitive and effective.

• Brand Consistency: Maintaining a high standard of visual alignment across all digital touchpoints to strengthen the brand ecosystem.

• Self-Direction & Ownership: Expectation for freelancers to manage their workload, troubleshoot independently, and take ownership of their design deliverables.

• Quality Assurance: A commitment to meticulous verification of designs for responsiveness, clarity, and adherence to modern standards.

Collaboration Style:

• Remote & Asynchronous: Primarily collaborative through digital tools, often asynchronously, requiring clear, concise communication.

• Project-Focused: Interactions are centered around specific project tasks, briefs, and deliverables for the Tendem project.

• Feedback Integration: Openness to receiving and incorporating feedback from project managers or stakeholders to refine designs.

📝 Enhancement Note: The culture values autonomy, efficiency, and a results-oriented approach, typical for freelance and project-based roles in the tech industry. The emphasis on quality assurance and brand consistency points to operational rigor.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Diverse Inputs: Effectively converting varied inputs (textual copy, AI drafts, existing brand systems) into polished, cohesive web designs.

• Maintaining Brand Consistency: Ensuring a unified look and feel across web pages, social media, and other collateral, especially when working with potentially disparate brand assets.

• Rapid Iteration & Delivery: Meeting project timelines that may require quick turnarounds while maintaining high design quality and attention to detail.

• Independent Problem-Solving: Troubleshooting design and implementation challenges without immediate on-site support.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering advanced features for complex layouts, component systems, and prototyping.

• Conversion Rate Optimization (CRO) in Design: Gaining deeper insights into how design choices directly impact conversion rates.

• No-Code Platform Workflow: Becoming highly proficient in designing for and implementing with platforms like Webflow and Framer.

• AI Project Exposure: Understanding the unique design considerations for AI-related technologies and platforms.

📝 Enhancement Note: The challenges highlight the need for adaptable design skills and strong operational execution. Growth opportunities are tied to mastering specific tools and methodologies relevant to modern web development and marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief and turning it into a high-converting landing page design. What key elements do you focus on?" (Focus on user journey, CTA placement, hierarchy, and visual appeal.)

• "How do you ensure visual consistency across different digital assets like web pages, social media graphics, and PDFs?" (Discuss brand guides, component libraries, and systematic checks.)

• "Walk us through your workflow for preparing a Figma design for developer handoff or implementation in a no-code tool like Webflow." (Detail asset export, spacing specs, component organization, and communication with implementers.) Company & Culture Questions:

• "What interests you about the Tendem project and Mindrift's mission?" (Show genuine interest in AI technology and connecting specialists with projects.)

• "How do you manage your time and prioritize tasks when working on multiple freelance projects or within project phases?" (Highlight self-discipline, time management techniques, and communication strategies.)

• "How do you approach learning new design trends or tools, such as advancements in Figma or new no-code platforms?" (Emphasize continuous learning and proactive skill development.) Portfolio Presentation Strategy:

• Select Relevant Projects: Choose 2-3 projects that best showcase your experience with landing pages, marketing sites, and conversion-driven designs.

• Tell a Story: For each project, explain the objective, your role, the challenges, your design process, the tools you used (Figma, etc.), and the results achieved.

• Highlight Technical Aspects: Point out how your designs are responsive, how you ensured consistency, and how they are prepared for implementation.

• Demonstrate Figma Proficiency: Be ready to show specific examples of auto-layout, component usage, or prototyping within Figma.

• Focus on Conversion: Explain how your design choices were intended to drive conversions and user engagement.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design execution, understanding of conversion principles, and proficiency in the operational aspects of design delivery.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV includes a direct, functional link to your online portfolio. Tailor the projects featured to highlight your strongest examples of landing pages, marketing sites, and conversion-focused designs.

• Resume Optimization: Clearly articulate your experience with Figma, responsive design, developer handoff, and any experience with no-code tools. Use keywords from the job description such as "conversion-driven layouts," "visual consistency," and "production-ready files."

• Portfolio Walkthrough Practice: Prepare to discuss 2-3 key projects from your portfolio in detail, focusing on your process, rationale, and the impact of your designs, particularly concerning conversion and implementation readiness.

• Company & Project Research: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai). Understand their mission and how effective web design contributes to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.