Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Sweden

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-07-30

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design and deliver high-converting web pages, including marketing pages, landing experiences, and conversion-driven layouts, to support the Tendem project.

• Translate brand assets and conceptual briefs into visually consistent, on-brand, and implementation-ready web designs, ensuring seamless integration with the broader brand ecosystem.

• Prepare and package production-ready files with meticulous attention to detail, facilitating efficient handoff to developers or no-code platforms.

• Enforce rigorous layout quality standards, verifying responsiveness, clarity, spacing, and adherence to modern web design trends before final delivery.

📝 Enhancement Note: This role is positioned within a "Tendem project" under Mindrift, suggesting a focus on specific, project-based deliverables that require specialized design execution. The emphasis on "conversion-driven layouts" and "implementation-ready designs" indicates a need for a designer who understands the practical application of design in a business context, bridging the gap between creative vision and functional output.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, maintaining brand integrity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can work efficiently with various input formats (textual copy, drafts, brand assets) and deliver assets in a developer-friendly manner. The emphasis on "systematic verification" points to a process-oriented approach to quality assurance in design delivery.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer.

• Knowledge of digital marketing principles and conversion rate optimization (CRO).

• Familiarity with AI-generated drafts or systems as a starting point for design.

📝 Enhancement Note: The explicit mention of Figma, Webflow, and Framer indicates a specific technology stack requirement. The emphasis on "conversion-driven" and "user-centric" design suggests that understanding marketing goals and user psychology is as important as aesthetic execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrations of clear hierarchy and strong typography within web design projects.

• Case studies showcasing the translation of rough prompts, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs.

• Examples highlighting the ability to ensure visual consistency across web pages, static PDFs, and social media materials.

• Evidence of a user-centric, conversion-minded approach to design problem-solving. Process Documentation:

• Ability to document design specifications and asset preparation for developer handoff.

• Methodologies for systematic verification of layout quality, responsiveness, and adherence to modern web trends.

• Workflow examples for translating brand assets and conceptual briefs into structured web components.

• Processes for ensuring visual consistency across diverse digital touchpoints.

📝 Enhancement Note: The portfolio requirements are highly specific, demanding proof of practical application in creating conversion-focused web assets and demonstrating a structured approach to design delivery and quality assurance.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent. Compensation may vary across projects depending on scope, complexity, and required expertise.

Benefits:

• Flexible Part-Time Work: Contribute 10-20 hours per week during active project phases, offering a flexible schedule.

• Remote Work: Work from anywhere within Sweden, providing autonomy and work-life balance.

• Project Variety: Access to diverse "Tendem project" opportunities on the Mindrift platform.

• Skill Development: Opportunity to work with innovative AI technology projects and refine design skills.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is presented as an "up to" rate, common for freelance and project-based roles. The estimated hours are project-dependent, emphasizing the freelance nature of the position. The benefits are geared towards flexibility and remote work, aligning with the freelance model.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI Development / Platform Services. Mindrift operates within the burgeoning field of AI development, connecting global expertise with AI projects to foster innovation. The Tendem project, specifically, focuses on applying AI to real-world use cases.

Company Size: Mindrift is a platform connecting specialists, implying a distributed network rather than a traditional large corporate structure. The Tendem project likely involves a dedicated team or cohort of specialists.

Founded: Not specified, but the focus on AI and platform services suggests a modern, innovation-driven organization.

Team Structure:

• The role is part of a "Tendem project," implying a project-specific team structure that likely includes AI developers, project managers, and other specialists.

• Collaboration will primarily occur digitally with project stakeholders.

• The Web Designer will be a core specialist responsible for the visual identity of web-based materials. Methodology:

• Data-Driven Design: Emphasis on "conversion-driven layouts" and "user-centric" approaches suggests a reliance on data and user feedback to inform design decisions.

• Agile Project Execution: The project-based nature and estimated weekly hours point towards an agile or flexible project management style.

• Remote Collaboration: Operations and communication will be conducted remotely, requiring strong digital collaboration tools and practices.

Company Website: https://jobs.workable.com/company/r7muFeAbcksMFWASJu45jA/jobs-at-mindrift (Company careers page) and https://tendem.ai/ (Project website)

📝 Enhancement Note: Mindrift's model of connecting specialists to AI projects suggests a culture that values expertise, flexibility, and remote collaboration. The Tendem project's focus on real-world AI applications implies a practical, results-oriented approach to design.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focused on Web Design execution within a project framework. It's an opportunity for experienced designers to apply their skills on specific AI-related initiatives.

Reporting Structure: While freelance, the designer will likely report to a Project Manager or Lead within the Tendem project for task assignment and feedback.

Operations Impact: The Web Designer's impact is directly tied to the effectiveness of marketing materials and landing pages in attracting users, conveying value, and achieving conversion goals for the Tendem project. A well-designed web presence is critical for the success of AI technology projects aiming for real-world adoption.

Growth Opportunities:

• Specialization: Deepen expertise in designing for AI-focused products and platforms.

• Portfolio Expansion: Build a robust portfolio with high-impact, conversion-driven web design case studies.

• Network Building: Connect with other specialists and potential future project opportunities through the Mindrift platform.

• Skill Enhancement: Gain experience working with AI-generated design inputs and modern no-code tools.

📝 Enhancement Note: Growth in this freelance capacity is less about traditional corporate ladder climbing and more about expanding a professional portfolio, developing specialized skills, and building a network within the AI and tech project space.

🌐 Work Environment

Office Type: Fully remote. This role operates entirely outside of a traditional office setting.

Office Location(s): Sweden. While remote, the role specifies a requirement to be based in Sweden, likely for legal, tax, or payment processing reasons.

Workspace Context:

• Autonomous Workspace: Designers are expected to manage their own workspace, ensuring it is conducive to focused design work and effective digital communication.

• Digital Tool Integration: The environment relies heavily on digital collaboration and design tools (Figma, communication platforms).

• Project-Centric Collaboration: Interaction will be focused on project deliverables and feedback loops with the Tendem project team.

Work Schedule: Flexible, with an estimated 10–20 hours per week required during active project phases. This allows for integration with other commitments or projects.

📝 Enhancement Note: The remote, Sweden-based nature suggests candidates should be comfortable with asynchronous communication and managing their work environment independently.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening based on CV and portfolio link. Applications without a portfolio or relevant web design cases will not be considered.

• Portfolio Deep Dive: A thorough review of your portfolio will be conducted to assess skills in landing pages, marketing websites, and conversion-driven design.

• Skills Assessment: Potential for a short design exercise or discussion focusing on Figma proficiency, developer handoff, and conversion principles.

• Stakeholder Discussion: A conversation to understand your approach to design briefs, brand consistency, and working with AI-generated inputs.

Portfolio Review Tips:

• Highlight Conversion Focus: Clearly showcase projects where your design directly contributed to conversion goals. Use metrics if possible.

• Demonstrate Process: For each project, explain your design process, from brief interpretation to final handoff. Detail how you translated requirements into design solutions.

• Showcase Figma Mastery: Include examples of your work in Figma, particularly auto-layout components and responsive design implementations.

• Emphasize Handoff Readiness: Present examples of how you prepare files for developers or no-code platforms, including annotations and asset organization.

• Brand Consistency Examples: Show how you've maintained brand integrity across different digital assets.

Challenge Preparation:

• Figma Practice: Be ready to discuss your Figma workflow, auto-layout strategies, and component management.

• Conversion Principles: Prepare to discuss how you approach designing for conversion, including layout structure, calls-to-action, and user flow.

• Developer Handoff Scenarios: Think about how you would spec out a complex responsive element or a component library for a developer.

📝 Enhancement Note: The emphasis on a portfolio review and the explicit exclusion of applications without one underscores its critical importance for this role. Candidates should curate their portfolio to directly address the responsibilities and required skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Proficiency is a core requirement.

• No-code Platforms (Webflow, Framer): Familiarity and understanding of how designs are implemented on these platforms are crucial for effective developer handoff.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how to design for conversion implies an awareness of metrics and reporting tools that measure design effectiveness. CRM & Automation:

• Not directly applicable to this design role, but an understanding of how web designs integrate into marketing automation or CRM systems might be beneficial for context.

📝 Enhancement Note: The technology stack is heavily weighted towards design and implementation tools. Proficiency in Figma is non-negotiable, and familiarity with popular no-code builders is highly advantageous for seamless project execution.

👥 Team Culture & Values

Operations Values:

• Precision & Quality: High standards for visual consistency, layout quality, and responsiveness are paramount.

• Efficiency & Speed: Ability to deliver production-ready assets quickly and effectively from various inputs.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Collaboration: Working effectively with project managers and developers in a remote setting.

• Innovation: Contributing to cutting-edge AI technology projects.

Collaboration Style:

• Digital & Asynchronous: Primarily online collaboration, requiring clear communication and documentation.

• Feedback-Oriented: Openness to receiving and acting on feedback from project stakeholders.

• Independent Execution: Self-directed work ethic with the ability to troubleshoot independently.

📝 Enhancement Note: The values emphasize a blend of creative execution with a pragmatic, results-oriented approach, crucial for a freelance role supporting specific project objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Diverse Inputs: Effectively converting varied inputs (text, AI drafts, brand assets) into cohesive, high-quality web designs.

• Maintaining Brand Consistency: Ensuring visual alignment across web pages, PDFs, and social media materials in a fast-paced project environment.

• Meeting Tight Deadlines: Delivering production-ready assets promptly while maintaining high quality standards.

• Working Independently: Thriving in a remote, freelance capacity requiring strong self-management and problem-solving skills.

Learning & Development Opportunities:

• AI Project Exposure: Gain unique experience designing for AI products and platforms.

• Advanced Figma Skills: Further develop expertise in auto-layout, component systems, and responsive design within Figma.

• No-Code Platform Insights: Enhance understanding of how designs are implemented using Webflow or Framer.

• Conversion Optimization Strategies: Learn and apply best practices for designing high-converting web pages.

📝 Enhancement Note: The challenges are inherent to freelance project work and the specific demands of the Tendem project, offering opportunities for significant skill development and portfolio enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief or AI-generated draft and turning it into a polished, conversion-focused landing page." (Focus on structured workflow, design decisions, and tool usage.)

• "How do you ensure visual consistency across different digital assets, such as web pages, social media graphics, and PDFs?" (Highlight your systematic approach to brand adherence.)

• "Walk us through a project in your portfolio where your design significantly contributed to a conversion goal. What were the challenges and your solutions?" (Prepare a specific case study with metrics if possible.) Company & Culture Questions:

• "What interests you about working on AI technology projects with Mindrift and the Tendem project?" (Show genuine curiosity about the company's mission and the project's domain.)

• "How do you manage your workload and prioritize tasks when working remotely on multiple project deliverables?" (Emphasize your self-management and organizational skills.)

• "How do you approach receiving feedback on your designs, especially from stakeholders who may not have a design background?" (Demonstrate flexibility and constructive communication.) Portfolio Presentation Strategy:

• Curate for Relevance: Select 2-3 projects that best showcase your skills in landing pages, marketing sites, and conversion-driven design.

• Tell a Story: For each project, explain the problem, your approach, the tools used, your specific contributions, and the outcome (especially conversion results).

• Showcase Figma Work: Be prepared to briefly demonstrate specific Figma features you used, like auto-layout or component systems, if relevant.

• Highlight Handoff: Clearly explain how you prepared and delivered assets for implementation.

📝 Enhancement Note: Preparation should focus on demonstrating practical design skills, a conversion-oriented mindset, and the ability to work effectively and independently in a remote, project-based environment.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the Workable portal, ensuring your CV includes a direct link to your online portfolio.

• Portfolio Customization: Ensure your portfolio prominently features at least 2-3 strong case studies of landing pages, marketing sites, or one-pagers, clearly demonstrating your conversion-design approach and Figma proficiency.

• Resume Optimization: Highlight your experience with Figma, responsive design, developer handoff, and any experience with Webflow or Framer. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to conversion optimization, and how you ensure brand consistency. Be ready to discuss your portfolio projects in detail.

• Company Research: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to understand their mission and the context of the design work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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