Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Denmark

Job Type: PART_TIME

Category: Web Design / UI Design / Digital Marketing Design

Date Posted: 2026-07-30

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This is a part-time, freelance role focused on creating high-quality web designs for real-world use cases within the Tendem project (tendem.ai).

• The core responsibility involves transforming briefs and concepts into clean, on-brand, and implementation-ready web designs, with a strong emphasis on marketing pages, landing experiences, and conversion-driven layouts.

• Candidates will be expected to ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials, maintaining brand integrity.

• A key aspect of the role is preparing and securely packaging production-ready files, organizing design frames, exporting assets, and detailing specifications for seamless developer handoff or no-code tool implementation.

📝 Enhancement Note: This role is framed as a freelance, part-time engagement, emphasizing project-based contributions rather than a traditional full-time employment structure. The focus on "real-world use cases" and "AI technologies" suggests a dynamic, potentially cutting-edge project environment. The role is specifically tied to the Tendem project, indicating a need for designers to quickly understand and align with its specific goals and branding.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining brand integrity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web design trends prior to delivery.

• Collaborate with project stakeholders to understand brief requirements and iteratively refine designs based on feedback.

• Maintain a user-centric and conversion-minded approach throughout the design process, prioritizing user experience and desired outcomes.

📝 Enhancement Note: The responsibilities highlight a practical, execution-focused approach to web design, emphasizing the ability to work from various inputs and deliver ready-to-implement assets. The inclusion of "no-code tools" suggests a need for adaptable design outputs that can be easily integrated into platforms like Webflow or Framer. The emphasis on "systematic verification" and "layout quality standards" points to a need for meticulous attention to detail and a commitment to design excellence.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Demonstrable experience in designing landing pages, marketing websites, and product or startup one-pagers is essential. Required Skills:

• Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Strong eye for clarity, white space, and modern web layout trends.

• Upper-intermediate (B2) or above English proficiency. Preferred Skills:

• Experience with specific no-code platforms like Webflow or Framer.

• Familiarity with AI technologies and their application in product development or marketing.

• Understanding of digital marketing principles and conversion rate optimization (CRO) strategies.

• Experience working on projects related to AI or technology startups.

📝 Enhancement Note: The emphasis on Figma is critical, indicating it's the primary design tool. The requirement for "conversion-driven layouts" and specific mention of "Webflow" and "Framer" suggests the output needs to be not just aesthetically pleasing but also functional and easily deployable. The portfolio requirement is paramount, with a clear directive to showcase relevant web design cases.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio link must be included with the CV.

• Portfolio must heavily focus on landing pages, marketing websites, and product or startup one-pagers.

• Designs should demonstrate clear hierarchy, strong typography, and a user-centric approach.

• Examples showcasing conversion-driven layouts and effective visual communication are highly valued.

• Showcase of responsive design implementation and cross-platform consistency is expected. Process Documentation:

• Designs should reflect a systematic approach to preparing and packaging production-ready files.

• Evidence of organizing Figma frames, exporting assets, and detailing specifications for developer handoff.

• Demonstrate the ability to translate brand assets and social media visuals into structured, implementable web components.

• Highlight how layout quality standards (responsiveness, spacing, clarity) are enforced prior to delivery.

📝 Enhancement Note: The portfolio is explicitly stated as a mandatory component. The emphasis is not just on aesthetics but on the practical usability and implementability of designs, reflecting a GTM operations focus on efficiency and clear deliverables. The need to document process steps within the portfolio (e.g., handoff preparation) is crucial for demonstrating workflow competence.

💵 Compensation & Benefits

Salary Range:

• Up to $50 per hour equivalent, depending on level and pace of contribution.

• Compensation varies across projects based on scope, complexity, and required expertise. Benefits:

• This is a freelance, part-time role, so traditional benefits like health insurance, paid time off, or retirement plans are typically not included.

• Opportunity to work on innovative AI technology projects (Tendem project).

• Flexible remote work environment based in Denmark.

• Potential for ongoing project-based work depending on performance and project needs.

• Exposure to a global network of specialists and AI development efforts. Working Hours:

• Estimated 10–20 hours per week during active project phases.

• This is an estimate and not a guaranteed workload; it applies only while the project is active.

• Freelance flexibility allows for self-management of work hours within project deadlines.

📝 Enhancement Note: The compensation is explicitly tied to an hourly equivalent rate, up to $50/hour. It's crucial to note this is a freelance role, and standard employee benefits are unlikely. The "working hours" are project-dependent and estimated, highlighting the variable nature of freelance engagements. The primary "benefit" is the opportunity to work on innovative projects and gain experience in the AI tech space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI), Platform/Marketplace for Specialists

Company Size: While not explicitly stated, Mindrift operates as a platform connecting specialists with projects, suggesting a distributed network rather than a large, centralized corporate structure. The Tendem project could be a specific initiative within this model.

Founded: Information not directly provided, but the existence of the platform and its mission implies a modern, tech-focused organization.

Team Structure:

• This role is part of the Tendem project, which leverages global specialists.

• The Web Designer will work within a project team, likely collaborating with project managers, developers, and potentially AI specialists.

• The structure is lean and project-oriented, designed for agility and remote collaboration. Methodology:

• Focus on connecting global expertise with AI development.

• Emphasis on delivering high-quality AI technologies through collaboration.

• Agile and iterative approach to project development and design.

• Data-driven insights and user-centric design principles are likely valued.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift positions itself as an enabler of AI development by connecting human expertise with technological innovation. The Tendem project is a specific application of this model. The culture is likely to be fast-paced, collaborative, and globally distributed, valuing autonomy and expert contributions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, not a traditional full-time employee with a defined career ladder within Mindrift. However, it offers growth in specialized design skills.

Reporting Structure: The Web Designer will report to a project lead or manager within the Tendem project. Communication will primarily be through the Mindrift platform or designated project channels.

Operations Impact: The Web Designer's impact is direct and critical for the Tendem project's market presence and user acquisition. High-quality, conversion-driven designs are essential for attracting users and partners, directly contributing to the project's success and Mindrift's platform growth.

Growth Opportunities:

• Develop expertise in designing for AI-related products and platforms.

• Gain experience in rapid prototyping and deployment workflows, including no-code tools.

• Expand portfolio with diverse, real-world project examples for innovative technologies.

• Build a reputation within Mindrift's network for delivering high-quality, conversion-focused web designs.

• Potentially secure more significant or ongoing freelance engagements based on performance.

📝 Enhancement Note: Growth in this context is freelance-centric: building a strong portfolio, gaining specialized experience (AI tech, rapid deployment), and potentially securing more work. It's not a linear corporate progression but rather an accumulation of valuable project experience and professional reputation.

🌐 Work Environment

Office Type: Fully Remote. The role is designed for individuals working from their own locations.

Office Location(s): The role is based in Denmark, meaning the freelancer should ideally be located in Denmark to comply with potential local regulations or project requirements, though the work itself is remote.

Workspace Context:

• The work environment is entirely digital and remote, requiring strong self-discipline and reliable internet connectivity.

• Collaboration will occur through digital communication tools and project management platforms.

• Access to design software (Figma) and potentially other collaboration tools is necessary.

• The environment is geared towards independent work with asynchronous communication being common. Work Schedule:

• Flexible, part-time schedule estimated at 10-20 hours per week during active project phases.

• Requires availability to meet project deadlines and potentially participate in scheduled check-ins or review sessions.

• The freelancer has autonomy in managing their daily schedule, provided project deliverables are met.

📝 Enhancement Note: This is a classic remote freelance setup. The "Denmark" location requirement might be for tax, legal, or time zone alignment reasons, even though the work is remote. The emphasis is on autonomy and output, rather than fixed office hours or location.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV with a mandatory portfolio link. Applications without a portfolio or relevant web design cases will not be considered.

• Portfolio Review: Initial screening will heavily focus on the portfolio's quality, relevance (landing pages, marketing sites), and demonstration of required skills (Figma, conversion-driven design).

• Technical Assessment/Interview: Likely to involve a discussion about design philosophy, process, and problem-solving. May include a small design challenge or a deep dive into portfolio case studies.

• Stakeholder Discussion: Potential brief call with the Tendem project lead or a Mindrift representative to discuss project scope, expectations, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant projects (landing pages, marketing sites, one-pagers).

• Showcase Process: Briefly explain your design process for key projects, focusing on problem-solving, user-centricity, and conversion goals.

• Highlight Figma Mastery: Demonstrate your proficiency in Figma, including auto-layout, component systems, and responsive design capabilities.

• Emphasize Deliverables: Clearly show how your designs translate into implementation-ready assets, including details on developer handoff.

• Quantify Impact (if possible): If any past projects had measurable results (e.g., improved conversion rates), include that data.

• Ensure Brand Consistency Examples: If you have examples of translating brand guidelines across different mediums, include them.

Challenge Preparation:

• Be prepared to discuss your approach to designing for conversion and user engagement.

• Review modern web design trends, focusing on clarity, white space, and responsive layouts.

• Understand the basics of developer handoff and no-code implementation workflows.

• Familiarize yourself with the Tendem project (tendem.ai) and Mindrift's mission to align your responses.

• Practice articulating your design decisions clearly and concisely, linking them back to project goals.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. Candidates must be prepared to demonstrate not just design skills but also a practical understanding of implementation and conversion. Familiarity with the Tendem project is crucial for tailoring responses.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/web design tasks, including creating scalable layouts, auto-layout components, and design systems.

• Design Systems: Ability to create or work within existing design systems for consistency.

Analytics & Reporting:

• While not a core requirement for design, an understanding of how design impacts analytics (e.g., conversion rates) is beneficial. CRM & Automation:

• Familiarity with how web designs integrate with marketing automation platforms or CRMs is a plus, especially for conversion-focused pages. Implementation Tools (Familiarity):

• Webflow: Understanding of how designs can be implemented using this no-code platform.

• Framer: Similar to Webflow, familiarity with Framer for implementation is advantageous.

• Developer Handoff Tools: Proficiency in preparing assets and specs for developers (e.g., using Figma's inspect mode, Zeplin, etc.).

📝 Enhancement Note: Figma is the central tool. The mention of Webflow and Framer indicates a practical need for designs that are easily translatable into live web experiences, bridging the gap between design and deployment, which is a key aspect of GTM operations.

👥 Team Culture & Values

Operations Values:

• Precision & Quality: Commitment to high standards in design execution, responsiveness, and asset preparation.

• User-Centricity: Designing with the end-user experience and conversion goals in mind.

• Efficiency & Speed: Ability to deliver production-ready assets quickly and effectively, especially in a freelance, project-based environment.

• Brand Alignment: Maintaining strict visual consistency with the Tendem project's brand ecosystem.

• Collaboration & Communication: Clear and effective communication with project stakeholders, especially during the design and handoff phases.

Collaboration Style:

• Primarily asynchronous communication, common in remote freelance settings.

• Requires proactive engagement and clear feedback loops to ensure alignment.

• Collaborative effort focused on achieving project-specific design goals for the Tendem project.

• Expectation to work independently but communicate progress and challenges transparently.

📝 Enhancement Note: The values lean towards a professional, results-oriented freelance culture. Efficiency, quality, and clear communication are paramount for successful remote collaboration on project-based work.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Diverse Inputs: Effectively designing from textual copy, outlines, or AI-generated drafts requires strong interpretation and creative problem-solving skills.

• Maintaining Brand Consistency: Ensuring a unified look and feel across web pages, PDFs, and social media, especially when working with varied source materials.

• Rapid Iteration & Handoff: Balancing speed with quality to deliver production-ready files promptly for developer implementation.

• Remote Autonomy: Thriving in a fully remote, freelance environment requires strong self-management, discipline, and proactive communication.

Learning & Development Opportunities:

• Specialization in AI Product Design: Gaining niche expertise in designing for technology and AI-focused products.

• No-Code Platform Proficiency: Deepening skills in implementing designs via platforms like Webflow or Framer.

• Conversion Rate Optimization (CRO): Understanding and applying CRO principles to design for tangible business outcomes.

• Global Project Exposure: Working with a diverse, international team on cutting-edge projects.

📝 Enhancement Note: The challenges are typical for project-based freelance work involving creative interpretation and tight delivery schedules. The growth opportunities are focused on skill enhancement and specialization within the tech and AI design landscape.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a high-converting landing page from a brief." (Focus on user research, wireframing, visual design, and testing principles).

• Figma Expertise: "How do you leverage Figma's features like auto-layout and components to ensure design scalability and consistency for a web project?"

• Conversion Focus: "Describe a time you designed a web element or page specifically to improve conversion rates. What was your strategy?"

• Developer Handoff: "What are the critical elements you include in a developer handoff package to ensure a smooth implementation of your web designs?"

Company & Culture Questions:

• "What interests you about the Tendem project and Mindrift's mission?" (Research tendem.ai and mindrift.ai beforehand).

• "How do you ensure brand consistency across different digital assets?"

• "Describe your experience working independently as a freelancer. How do you manage your time and communicate progress?"

• "What are your thoughts on modern web design trends and their impact on user experience and conversion?" Portfolio Presentation Strategy:

• Project Selection: Choose 2-3 projects that best showcase your skills in landing page design, marketing websites, and conversion-driven layouts.

• Storytelling: For each project, explain the problem, your approach (highlighting Figma and conversion focus), the solution (your design), and the outcome (if measurable).

• Visual Clarity: Clearly present the designs, emphasizing responsive states and key interactive elements.

• Technical Details: Be ready to discuss your design system implementation, asset preparation, and handoff process.

• Conciseness: Be prepared to present key aspects of your portfolio efficiently within interview time constraints.

📝 Enhancement Note: Preparation should focus on demonstrating practical application of design skills, understanding of conversion metrics, and ability to work effectively in a remote, project-driven environment. A thorough understanding of the Tendem project is crucial.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the provided link.

• Crucially, ensure your CV includes a direct link to your online portfolio.

• Portfolio Customization: Your portfolio should prominently feature your strongest examples of landing pages, marketing websites, and one-pagers, demonstrating your expertise in Figma, responsive design, and conversion-focused layouts.

• Resume Optimization: Tailor your CV to highlight your 2+ years of experience in web/UI design, specifically mentioning skills like Figma, responsive design, conversion-driven layouts, and developer handoff.

• Interview Preparation: Practice articulating your design process, your approach to conversion optimization, and your experience with developer handoff. Be ready to discuss your portfolio case studies in detail.

• Company Research: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to demonstrate genuine interest and align your responses with their mission and technology focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.