Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Glasgow, Scotland, United Kingdom

Job Type: PART_TIME

Category: Web Design / UI Design / Digital Marketing Design

Date Posted: May 24, 2026

Experience Level: 2-5 years

Remote Status: Fully Remote (TELECOMMUTE)

🚀 Role Summary

• This role focuses on creating high-converting, on-brand web designs for the Tendem.ai project, a hybrid AI + human system.

• The position requires a strong emphasis on UI/UX design principles, particularly for marketing pages, landing experiences, and conversion-driven layouts.

• Successful candidates will translate textual briefs and rough drafts into polished, web-ready designs that align with brand guidelines and can be easily implemented by developers or no-code tools.

• This is a freelance, part-time opportunity requiring approximately 10-20 hours per week during active project phases, offering an equivalent earning potential of up to $50 per hour.

📝 Enhancement Note: The job title "Freelance Web Designer" is broad. Based on the description emphasizing "marketing pages, landing experiences, and conversion-driven layouts," and the requirement for design systems and developer handoff, this role leans heavily into UI/UX design for digital marketing and product interfaces, rather than purely aesthetic or brochure-style website design. The "Tandem project" and its "hybrid AI + human system" context suggests a need for designs that are not only visually appealing but also functional and user-friendly within a specialized tech platform.

📈 Primary Responsibilities

• Design and develop high-converting one-pagers, pitch-style landing pages, and concise marketing websites from textual copy, outlines, or existing drafts.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and modular sections suitable for implementation by developers or through no-code platforms (e.g., Webflow, Framer).

• Prepare and securely package production-ready design files, including organized Figma frames, exported assets, and detailed specification documentation, to ensure seamless developer handoff.

• Maintain absolute visual consistency across all digital touchpoints, ensuring interactive web pages, static PDFs, and social media creatives adhere to unified brand aesthetics.

• Enforce rigorous layout quality standards through systematic verification of responsiveness, proper spacing, visual clarity, and adherence to modern web design trends before final delivery.

📝 Enhancement Note: The responsibilities highlight a practical, implementation-focused approach to design. The emphasis on "structured components," "modular sections," and "preparation for developers or no-code tools" indicates a need for designs that are not just visually appealing but also technically feasible and efficient to build. The role requires a designer who understands the development lifecycle and can proactively address potential implementation challenges through meticulous file preparation and clear specifications.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, utilizing auto-layout components, and contributing to or working with design systems.

• Conversion-Driven Layouts: Expertise in structuring landing pages and marketing sites for maximum conversion, with a keen understanding of user flow, clarity, white space, and modern design trends.

• Developer Handoff: Solid understanding of preparing, specifying, and packaging digital assets for efficient implementation by developers or via no-code platforms.

• Cross-Platform Consistency: Proven ability to translate core brand aesthetics across various digital touchpoints, ensuring alignment between web pages, social media materials, and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above is a mandatory requirement.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Familiarity with Generative AI concepts and their application in design workflows.

• Understanding of A/B testing principles for optimizing landing page performance.

• Experience working in a freelance or remote, project-based environment.

📝 Enhancement Note: The requirements emphasize practical design skills with a strong focus on implementation and conversion. Proficiency in Figma is paramount, suggesting it's the primary tool for design and prototyping. The need for "conversion-driven layouts" and "developer handoff" indicates that candidates should possess a user-centric, business-oriented design approach, prioritizing effectiveness and efficiency alongside aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Your CV must include a direct link to a comprehensive online portfolio showcasing relevant web design examples.

• The portfolio must feature case studies demonstrating experience in designing high-converting landing pages, marketing sites, or digital marketing materials.

• Portfolio submissions should highlight your ability to translate textual briefs into visually compelling and user-friendly web layouts.

Process Documentation:

• Showcase your systematic approach to design, including user-centric methodologies and conversion-minded strategies.

• Illustrate your process for ensuring visual consistency across different digital platforms and collateral types.

• Provide examples of how you verify and enforce layout quality standards, including responsiveness, spacing, and adherence to modern web trends.

📝 Enhancement Note: The explicit requirement for a portfolio with "web design examples" and "relevant web design cases" underscores its critical importance. This isn't just about showcasing aesthetics; it's about demonstrating a specific skill set: creating functional, conversion-oriented web assets with a clear understanding of implementation requirements. Candidates should curate their portfolios to specifically address these points, rather than submitting a general graphic design portfolio.

💵 Compensation & Benefits

Salary Range:

• Equivalent to up to $50 USD per hour.

• Compensation is project-dependent, varying based on scope, complexity, and required expertise.

Benefits:

• Flexible, part-time freelance work schedule.

• Fully remote work environment, allowing for global collaboration.

• Opportunity to work on innovative AI projects with major tech innovators through the Mindrift platform.

Working Hours:

• Estimated 10–20 hours per week during active project phases.

• This is an estimate and not a guaranteed workload; hours fluctuate with project requirements.

• The role is part-time and freelance, offering flexibility in scheduling.

📝 Enhancement Note: The compensation is presented as an "equivalent up to $50 per hour." This often implies a project-based fee structure that, when broken down by estimated hours, reaches this upper threshold. Candidates should clarify the exact payment structure (e.g., per-project, per-task, or hourly equivalent) during the application process. The "10-20 hours per week" is an estimate for "active phases," suggesting project availability might not be constant, which is typical for freelance roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Platform Services)

Company Size: 50-200 employees (estimated based on typical platform-based freelance networks).

Founded: Information not readily available, but Mindrift operates a platform connecting specialists with AI projects.

Team Structure:

• The role is part of the Tendem.ai project, which operates as a "hybrid AI + human system."

• You will collaborate with "Tandem Agents" (likely AI assistants or automated workflows) and potentially other human specialists.

Methodology:

• The Mindrift platform connects specialists with AI projects, emphasizing real-world expertise.

• The Tendem project specifically aims to leverage human critical thinking and domain expertise to enhance AI-driven data scraping workflows.

• Design work requires a structured, user-centric, and conversion-minded approach, with a focus on systematic verification and quality standards.

Company Website: https://mindrift.ai/ (Platform) and https://tendem.ai/ (Project)

📝 Enhancement Note: Mindrift functions as a talent marketplace for AI projects. This means the "company culture" is less about a traditional office environment and more about the culture of remote, freelance collaboration within specific projects. The Tendem project's "hybrid AI + human system" suggests a need for designers who can work seamlessly with both automated tools and human stakeholders, understanding the strengths of each.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, suitable for individuals with 2-5 years of experience looking for project-based work. It's not a traditional full-time operational role but offers opportunities to hone specific design skills within a tech context.

Reporting Structure: As a freelance contributor on the Tendem project, you would likely report to a project manager or team lead responsible for the project's execution and quality. Collaboration will also be with AI agents and potentially other human specialists.

Operations Impact: While not a direct "operations" role in the traditional sense (e.g., Sales Ops, Rev Ops), the web designer's work directly impacts the user experience, conversion rates, and brand perception of the Tendem.ai project. High-quality, conversion-driven designs are crucial for the project's success in attracting and retaining users or clients, thereby contributing to the overall business objectives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UI/UX design for AI-driven platforms and conversion optimization.

• Portfolio Expansion: Gain experience with cutting-edge AI projects and potentially diverse clients through the Mindrift platform.

• Network Building: Connect with other specialists and AI innovators within the Mindrift ecosystem.

• Project Variety: Potentially move to other projects on the Mindrift platform, gaining exposure to different challenges and technologies.

📝 Enhancement Note: This role offers growth not through traditional corporate ladder climbing, but through skill development, portfolio enhancement, and exposure to innovative projects. The "operations" aspect is more about the operational efficiency of the design process itself – ensuring timely delivery, clear handoffs, and high-quality output that supports the project's business goals.

🌐 Work Environment

Office Type: Fully Remote. This is a telecommuting position with no physical office requirement.

Office Location(s): The role is based in the United Kingdom, specifically targeting candidates in or near Glasgow, Scotland, but is fully remote. This implies adherence to UK working hours or a closely aligned timezone.

Workspace Context:

• Independent Work: Requires a self-directed work ethic, with the ability to troubleshoot independently and manage time effectively.

• Technology Integration: Candidates must be comfortable using digital design tools (primarily Figma) and potentially collaborating with AI-powered assistants or workflows.

• Collaboration: While remote, collaboration with project managers and potentially other specialists is expected, requiring strong communication skills.

Work Schedule:

• Part-time, estimated 10-20 hours per week during active project phases.

• Flexibility is implied, but adherence to UK working hours or project-specific deadlines is likely necessary.

📝 Enhancement Note: The "fully remote" and "part-time" nature dictates a work environment centered on asynchronous communication and independent task management. The "United Kingdom" and "Glasgow" location, despite being remote, suggests a need for candidates to align with local business hours for crucial communications or meetings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume (in English) with a link to your portfolio. Applications without a portfolio or relevant web design cases will not be considered.

• Portfolio Review: The primary focus will be on reviewing your portfolio for relevant web design examples, case studies, and demonstrated skills in conversion-driven layouts and developer handoff.

• Skills Assessment: Potential technical assessments or case studies may be used to evaluate Figma proficiency, understanding of responsive design, and ability to translate briefs into functional designs.

• Cultural/Fit Interview: Discussion to assess your self-directed work ethic, problem-solving abilities, and suitability for remote, project-based collaboration within the Tendem project's hybrid system.

Portfolio Review Tips:

• Curate for Relevance: Select case studies that specifically showcase your experience with marketing pages, landing pages, conversion optimization, and responsive web design.

• Showcase Process: Clearly articulate your design process for each project, highlighting how you translated requirements into design solutions and solved specific challenges.

• Demonstrate Figma Mastery: Include examples that highlight your use of auto-layout, component systems, and detailed specifications for handoff.

• Quantify Impact: If possible, include metrics or results demonstrating the success of your designs (e.g., improved conversion rates, user engagement).

• Accessibility: Ensure your portfolio link is easily accessible and all content loads correctly.

Challenge Preparation:

• Be prepared to discuss your approach to designing for conversion and user experience.

• Anticipate questions about your workflow for preparing assets and specifications for developers or no-code platforms.

• Review modern web design trends and best practices for layout, spacing, and responsiveness.

• Practice articulating your design decisions clearly and concisely, especially when explaining how your designs meet project objectives.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. Candidates should treat the portfolio not just as a gallery, but as a primary tool for demonstrating their qualifications. A structured approach to presenting case studies, focusing on problem, solution, and outcome, will be highly beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Deep proficiency is required for creating scalable, responsive web layouts, auto-layout components, and design systems.

• Webflow / Framer (or similar no-code platforms): Familiarity is preferred for understanding implementation capabilities and requirements for developer handoff.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the core design tasks, but an understanding of how marketing pages integrate with broader marketing automation or CRM systems could be beneficial context.

📝 Enhancement Note: Figma is the non-negotiable tool here. Candidates should be ready to showcase their expertise within Figma, specifically demonstrating their ability to create well-structured, reusable components and responsive designs. Knowledge of no-code platforms is a strong advantage as it bridges the gap between design and implementation.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: The role requires delivering production-ready assets quickly and efficiently, supporting the fast-paced nature of AI projects.

• Quality & Precision: Emphasis on rigorous verification of layout standards, visual consistency, and adherence to brand guidelines.

• Collaboration & Communication: Ability to work effectively in a remote, hybrid AI+human system, communicating clearly with project managers and potentially AI agents.

• User-Centricity & Conversion Focus: Designs must prioritize user experience and drive desired outcomes (conversions).

• Adaptability: Willingness to work on diverse projects within the Mindrift platform, adapting to varying client needs and project scopes.

Collaboration Style:

• Remote & Asynchronous: Primarily remote, likely involving asynchronous communication and task management.

• Cross-functional: Collaboration with project management and potentially development/implementation teams (or AI agents performing similar functions).

• Feedback-Oriented: Expectation of receiving and incorporating feedback to refine designs and ensure project alignment.

📝 Enhancement Note: The culture values practical output, meticulous execution, and effective remote collaboration. The "hybrid AI + human system" implies a need for designers who are comfortable working alongside automated processes and can leverage them effectively, while still contributing essential human creativity and critical thinking.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Creating visually appealing designs that also achieve high conversion rates and are easily implemented.

• Remote Collaboration: Effectively communicating design intent and receiving feedback in a fully remote, potentially asynchronous environment.

• Project Variability: Managing fluctuating workloads (10-20 hours/week) and adapting to different project requirements and brand guidelines across various Tendem project initiatives.

• Integration with AI: Understanding and designing for workflows that involve AI agents, ensuring seamless integration between human-designed elements and AI-driven processes.

Learning & Development Opportunities:

• Specialized UI/UX for AI: Gaining experience designing for advanced technology platforms and AI-driven projects.

• Conversion Optimization Techniques: Enhancing skills in designing for specific business outcomes through continuous practice and feedback.

• No-Code Tool Integration: Deepening understanding of how designs translate into functional web experiences on platforms like Webflow or Framer.

• Freelance Project Management: Developing skills in time management, client communication, and project delivery within a freelance context.

📝 Enhancement Note: The primary growth opportunity lies in specializing in a high-demand niche: UI/UX design for technology platforms, particularly those leveraging AI, with a strong focus on conversion. The challenges are typical of freelance and remote work but are amplified by the cutting-edge nature of the Tendem project.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief. What are the key elements you focus on?" (Preparation: Outline your steps from brief analysis to final design, emphasizing conversion principles, user flow, and clarity.)

• "How do you ensure visual consistency between web designs and other marketing materials like social media graphics or PDFs?" (Preparation: Discuss your approach to brand guideline implementation, asset management, and creating reusable design elements.)

Company & Culture Questions:

• "What attracts you to working on a project like Tendem.ai, which uses a hybrid AI + human system?" (Preparation: Connect your interest to the innovative nature of AI, the value of human expertise in tech, and your desire to contribute to cutting-edge projects.)

• "How do you manage your time and stay productive in a remote, freelance role?" (Preparation: Discuss your organizational methods, tools, and strategies for effective self-management and meeting deadlines.)

Portfolio Presentation Strategy:

• Structure Your Walkthrough: For each selected case study, follow a clear narrative: Problem/Brief -> Your Solution/Design Process -> Key Design Decisions -> Outcome/Results.

• Highlight Figma Expertise: Point out specific Figma features you used (auto-layout, components, variants, prototyping) and how they facilitated efficient design and handoff.

• Emphasize Conversion & User Focus: Clearly articulate how your design choices were driven by the goal of conversion and user experience.

• Showcase Handoff Readiness: Demonstrate your understanding of preparing files for implementation, explaining the rationale behind your spec choices.

• Be Concise and Engaging: Practice presenting your work efficiently, focusing on the most impactful aspects of each project.

📝 Enhancement Note: Interview preparation should center on demonstrating practical design skills, a strong understanding of conversion optimization, and the ability to execute efficiently in a remote, project-based setting. The portfolio is your primary evidence; prepare to discuss it in detail.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application via the provided link, ensuring your resume is in English and includes your level of English proficiency.

• Portfolio Customization: Ensure your portfolio link is prominently displayed on your resume and within your application. Curate your portfolio to prominently feature web design projects, specifically highlighting landing pages, conversion-focused layouts, and examples of developer handoff preparation.

• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "Figma," "UI Design," "Web Design," "Conversion-Driven Layouts," "Responsive Design," and "Developer Handoff." Quantify your experience where possible (e.g., "2+ years of experience").

• Interview Preparation: Practice articulating your design process, your experience with Figma, and your understanding of conversion optimization. Prepare to walk through specific portfolio projects, explaining your design decisions and their impact.

• Company Research: Familiarize yourself with Mindrift and the Tendem.ai project. Understand their mission and the context of a hybrid AI + human system to better align your responses with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.