Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: France (Remote)

Job Type: Part-Time, Freelance

Category: Web Design & Development Operations

Date Posted: 2026-07-30

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-converting marketing pages, landing experiences, and responsive web layouts.

• Translate brand assets and concepts into polished, implementation-ready web designs using Figma.

• Ensure visual consistency and enforce layout quality standards across all digital touchpoints.

• Prepare production-ready files and specifications for seamless developer handoff.

• Collaborate remotely on the Tendem project (tendem.ai) to enhance AI technology development.

📝 Enhancement Note: This role focuses on the operational execution of web design for marketing and product initiatives, requiring a strong emphasis on conversion optimization and efficient developer handoff, aligning with Go-To-Market (GTM) and Sales Operations support functions.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials across the Tendem project's digital presence.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities emphasize the tactical execution of design deliverables crucial for marketing and sales enablement, indicating a need for a designer who understands the downstream impact of their work on GTM efforts and user acquisition.

🎓 Skills & Qualifications

Education: Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is preferred.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Typography & Layout Design: Strong command over visual hierarchy, typography, white space, and modern web layout trends. Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for prototyping or implementation.

• Familiarity with design systems and their application in scalable web projects.

• Understanding of basic HTML/CSS principles to inform design decisions for developer handoff.

• Experience working with AI-related technology projects or startups.

📝 Enhancement Note: The required technical skills, particularly Figma proficiency and developer handoff expertise, are critical for efficient GTM operations and product development cycles, suggesting the company values speed and seamless integration between design and implementation teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a robust portfolio with a strong focus on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrate clear visual hierarchy, strong typography, and user-centric design principles in all case studies.

• Include examples that highlight conversion-driven layouts and a structured approach to design.

• Present examples of how you have translated brand assets and rough prompts into polished web designs. Process Documentation:

• Articulate your design process from brief to final asset delivery, emphasizing how you ensure conversion optimization and brand consistency.

• Detail your workflow for preparing production-ready files, including spec sheets and asset organization for developers or no-code tools.

• Explain how you verify responsiveness and layout quality across different devices and platforms.

• Provide examples of how you've ensured visual consistency across diverse digital touchpoints (web, social, PDFs).

📝 Enhancement Note: A strong portfolio is essential for this role as it serves as the primary evidence of the candidate's ability to execute operational design tasks effectively and efficiently, directly impacting marketing and sales collateral quality.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on experience and project pace.

Benefits:

• Flexible, part-time freelance engagement.

• Remote work flexibility, allowing you to work from anywhere in France.

• Opportunity to contribute to innovative AI technology projects through the Tendem platform.

• Potential for ongoing project work based on performance and project needs.

• Direct contribution to high-impact marketing and product initiatives.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation structure is project-based, common for freelance roles supporting GTM operations, allowing for scalability and flexibility. The hourly rate is competitive for specialized freelance design work in France.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Platform)

Company Size: Not specified, but likely growing given the Tendem project focus on connecting specialists with tech projects.

Founded: Not specified, but Mindrift operates a platform connecting global expertise with AI development.

Team Structure:

• Operates as a platform connecting external specialists (like this Web Designer) with specific projects (Tendem).

• Collaboration will likely be primarily remote and asynchronous, with clear communication channels.

• The Web Designer will work closely with project leads or product managers for the Tendem initiative. Methodology:

• Data-driven approach to connecting talent with projects.

• Focus on developing high-quality AI technologies by leveraging global expertise.

• Emphasis on efficient project execution and clear deliverable standards.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift's model suggests a lean, agile, and distributed operational structure, prioritizing efficient project delivery and specialized talent acquisition, which is common in tech startups and GTM environments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, offering hands-on design execution rather than management. It's suitable for experienced designers looking for project-based work.

Reporting Structure: The Web Designer will report to a project manager or lead within the Tendem project, receiving briefs and feedback on design tasks.

Operations Impact: The Web Designer's work directly impacts the perception and conversion rates of marketing pages and product interfaces, crucial for the success of the Tendem project and Mindrift's platform.

Growth Opportunities:

• Gain exposure to cutting-edge AI technology projects.

• Expand portfolio with real-world use cases and conversion-focused designs.

• Develop expertise in working with remote teams and asynchronous workflows.

• Potential for repeat engagements or similar projects on the Mindrift platform.

📝 Enhancement Note: While not a traditional career ladder, this role offers significant growth in terms of portfolio building and experience with specialized tech projects, valuable for anyone in a creative or GTM operations support role.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Primarily based in France, but the remote nature allows for flexibility within the country.

Workspace Context:

• Candidates are expected to have their own dedicated remote workspace with reliable internet access.

• Collaboration will occur through digital communication tools (e.g., Slack, email, video conferencing).

• Access to necessary design software (Figma) is the responsibility of the designer.

Work Schedule: Flexible, part-time engagement, requiring responsiveness during core communication hours within France (Europe/Paris timezone) for project coordination.

📝 Enhancement Note: The remote, flexible nature of this role is a key benefit, aligning with modern work trends and offering autonomy, which is often sought by operations professionals looking to balance work and life.

📄 Application & Portfolio Review Process

Interview Process:

• Initial screening based on CV and portfolio submission.

• A potential short call to discuss experience, approach, and project fit.

• A design task or case study review may be part of the evaluation.

• Final discussion to confirm collaboration terms and project scope. Portfolio Review Tips:

• Ensure your portfolio prominently features landing pages, marketing sites, and one-pagers with clear metrics or results if possible.

• Structure your case studies to explain your design process, problem-solving approach, and the impact of your design choices.

• Highlight your proficiency with Figma and your ability to deliver production-ready files.

• Clearly demonstrate your understanding of conversion optimization and visual consistency. Challenge Preparation:

• Be ready to discuss your approach to designing for conversion and user engagement.

• Prepare to walk through specific examples from your portfolio, explaining your design decisions.

• Understand how your design work contributes to broader marketing and GTM objectives.

📝 Enhancement Note: The emphasis on portfolio review highlights the practical, results-oriented nature of this role, common in GTM operations where tangible outcomes are paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/web design, creating scalable layouts, auto-layout components, and design systems.

• No-code platforms (e.g., Webflow, Framer): Familiarity is a plus for understanding implementation capabilities.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how designs impact conversion rates is key. Familiarity with analytics concepts is beneficial. CRM & Automation:

• Not directly applicable to this design role, but understanding how web designs integrate with marketing automation or CRM systems can be an advantage.

📝 Enhancement Note: The explicit requirement for Figma proficiency and familiarity with no-code tools underscores the need for a designer who can quickly translate concepts into functional web assets, supporting agile GTM initiatives.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: Delivering high-quality, production-ready designs efficiently.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Collaboration: Working effectively in a remote, project-based environment.

• Adaptability: Ability to work from rough prompts and evolving project requirements.

• Precision: Ensuring visual consistency and adherence to brand standards.

Collaboration Style:

• Primarily asynchronous communication via digital platforms.

• Clear, concise briefs and feedback loops are essential for remote collaboration.

• Emphasis on self-direction and proactive problem-solving.

📝 Enhancement Note: The values point towards a results-oriented, independent work culture, suitable for experienced freelance professionals who can manage their time and deliverables effectively within a distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting designs from potentially rough or AI-generated drafts requires strong interpretation skills.

• Maintaining absolute visual consistency across diverse digital assets can be demanding.

• Working with estimated hours and varying project needs requires flexibility and good time management.

• Ensuring designs meet both aesthetic and conversion-optimization goals simultaneously. Learning & Development Opportunities:

• Enhance skills in Figma's advanced features for responsive design and component systems.

• Deepen understanding of conversion rate optimization (CRO) principles in web design.

• Gain experience working with AI technology projects and understanding their unique design requirements.

• Build a strong portfolio of high-impact marketing and product web pages.

📝 Enhancement Note: This role presents opportunities to hone specialized design skills in a high-demand area (conversion-focused web design for tech projects), offering practical experience that directly contributes to GTM success.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a brief and transforming it into a high-converting landing page."

• "How do you ensure visual consistency between a website, social media graphics, and other marketing materials?"

• "Walk me through a project where you had to work with limited or rough initial input. How did you ensure a successful outcome?" Company & Culture Questions:

• "What interests you about working on the Tendem project or with AI technology?"

• "How do you manage your time and prioritize tasks when working remotely on multiple aspects of a project?"

• "Describe your experience with developer handoff and what makes a design 'production-ready'." Portfolio Presentation Strategy:

• Select 2-3 key projects that best showcase your landing page, marketing website, and conversion design skills.

• For each project, clearly articulate the problem, your design process, your specific contributions, and the outcome (if quantifiable).

• Be prepared to discuss your use of Figma and any specific components or systems you utilized.

• Highlight your understanding of responsiveness, spacing, and modern web trends.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured, efficient design process that directly supports marketing objectives and contributes to measurable outcomes like conversions.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor your CV: Highlight your experience with web design, UI design, Figma, landing pages, and conversion optimization. Quantify achievements where possible.

• Curate your portfolio: Ensure it prominently features relevant web design examples, especially marketing pages and one-pagers. Organize it clearly to showcase your process and results.

• Prepare for portfolio review: Be ready to articulate your design decisions and process for selected projects.

• Research Mindrift and the Tendem project: Understand their mission and how your design skills can contribute to their success in developing AI technologies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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