(Freelance) CI Brand Designer (m/w/d) für YouTuber

📍 Job Overview

Job Title: CI Brand Designer (m/w/d) für YouTuber (Freelance)

Company: Total Rush

Location: Berlin, Germany

Job Type: CONTRACTOR

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 14, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and define the comprehensive visual identity and corporate design for a burgeoning YouTube creator.

• Establish a unique, recognizable brand that maintains consistency across YouTube, TikTok, Instagram, and other digital platforms.

• Conceptualize and execute a distinct CI and Creator Brand that aligns with the creator's personality and content style.

• Collaborate closely with the creator to iterate on designs and ensure the final brand assets effectively represent their vision.

📝 Enhancement Note: This role is specifically for a freelance Brand Designer focusing on the CI and branding for a YouTuber. The emphasis is on creating a cohesive visual identity that spans multiple social media platforms, requiring a strong understanding of digital content creator branding and its unique requirements.

📈 Primary Responsibilities

• Lead the development of a complete visual brand identity, including strategic concept creation.

• Define and implement a cohesive color palette that reflects the creator's brand essence.

• Select and define appropriate typography that enhances brand recognition and readability.

• Design a unique and memorable logo that serves as the primary brand identifier.

• Create an engaging and platform-optimized YouTube banner to enhance channel presence.

• Develop a concise yet comprehensive brand guide outlining design principles and usage guidelines for all brand assets.

• Ensure consistent application of brand elements across all designated digital platforms (YouTube, TikTok, Instagram, etc.).

• Work collaboratively with the creator, incorporating feedback to refine designs and achieve project goals.

• Manage the design process from initial concept ideation through to final asset delivery.

📝 Enhancement Note: The primary responsibilities focus on the end-to-end creation of a brand identity. The mention of a "simple" brand guide suggests that while comprehensive, it won't be an overly complex or lengthy document, prioritizing essential guidelines for consistent application.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles and brand development is essential, implying a formal education in Graphic Design, Visual Communication, or a related field is highly beneficial.

Experience: Proven experience as a Graphic Designer or Brand Designer, with a track record of successfully developing and implementing complete visual brand identities. Experience working with digital content creators, particularly YouTubers or entertainment brands, is a strong advantage.

Required Skills:

• Expert proficiency in Brand Design and Corporate Identity development.

• Demonstrated ability to create compelling logos and visual assets.

• Strong understanding of typography and color theory.

• Experience designing for digital platforms, including social media banners (e.g., YouTube banners).

• Ability to independently develop creative concepts and lead the design process.

• Proficiency in incorporating and iterating on feedback to refine designs.

• Excellent communication skills for effective collaboration with clients.

• Portfolio showcasing a range of brand identity projects with clear examples of successful outcomes. Preferred Skills:

• Prior experience working directly with YouTubers, influencers, or entertainment brands.

• Familiarity with the unique branding needs of platforms like YouTube, TikTok, and Instagram.

• Experience in creating comprehensive brand guides, even if simplified.

• Adaptability to evolving design trends within the digital content creation space.

📝 Enhancement Note: The emphasis on a portfolio and the ability to work independently suggests that candidates with a strong self-starter mentality and a proven ability to deliver high-quality work with minimal supervision will be highly valued. Experience with digital platforms is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of brand identity projects showcasing logo development, color palette definition, and typography application.

• Case studies demonstrating the process of developing a visual brand identity from concept to final execution.

• Examples of how brand elements have been applied consistently across different platforms or media.

• Demonstrations of the ability to create a brand guide, even if a simplified version.

• Evidence of adapting designs based on client feedback and iterative refinement. Process Documentation:

• While not explicitly requiring formal process documentation deliverables, the role implies a structured approach to design. Candidates should be prepared to articulate their design process, including:

• Conceptualization and ideation phases.

• Research and analysis of target audience and competitor branding.

• Design iteration and feedback incorporation methods.

• Final asset delivery and brand guide creation workflow.

📝 Enhancement Note: The portfolio is paramount. Candidates must be able to visually articulate their design process and the impact of their branding work, demonstrating a strategic approach to brand development beyond just aesthetic execution.

💵 Compensation & Benefits

Salary Range: As this is a freelance, project-based role, compensation will be negotiated per project. Based on the scope of work (full CI development, logo, banner, brand guide) and the experience level required, a typical project fee for a mid-level designer in Berlin could range from €1,500 to €4,000, depending on the complexity and the designer's specific rates and demonstrated value.

Benefits:

• Project-based compensation based on mutual agreement.

• Opportunity to work with an emerging digital content creator with a growing audience.

• Creative freedom to shape a unique brand identity.

• Potential for ongoing collaboration on future design needs.

• Flexible working hours, typical for freelance engagements.

Working Hours: This is a freelance, project-based role, so working hours are flexible and depend on the project timeline and the designer's availability. The expectation is that the designer will dedicate sufficient time to meet project milestones and deliver high-quality work within the agreed-upon timeframe. While the role is based in Berlin, the freelance nature may allow for remote work on specific tasks, though initial collaboration and concept development might benefit from in-person meetings.

📝 Enhancement Note: Salary is project-based. The estimated range is derived from typical freelance rates for Brand Designers in Berlin with 2-5 years of experience, considering the scope of developing a full CI. It's crucial for applicants to propose their own project fee based on their rates and the defined scope.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role is within the burgeoning Creator Economy, specifically supporting a digital content creator in the Entertainment and Travel/Adventure niche. This industry is characterized by rapid growth, innovation, and a focus on authentic audience engagement.

Company Size: Total Rush appears to be a small to medium-sized agency or consultancy, possibly focused on supporting digital creators. The specific creator has a substantial following (46k subscribers, 200k views/video), indicating a need for professional branding to support their continued growth.

Founded: Information on Total Rush's founding date is not provided, but their involvement with a growing YouTuber suggests a focus on modern digital marketing and content creation support.

Team Structure:

• The applicant will likely work closely with a small team at Total Rush, potentially including a project manager or account representative.

• The primary collaborator will be the YouTuber creator themselves, who is actively involved in their content and brand direction.

• Cross-functional collaboration will involve understanding the creator's content style, audience demographics, and strategic growth objectives. Methodology:

• Emphasis on developing a unique and authentic visual identity that resonates with the creator's personality and content.

• A collaborative approach, valuing client feedback and iterative design processes.

• Focus on creating brand assets that are versatile and effective across multiple digital platforms.

• Data-informed design, considering audience engagement metrics and platform best practices.

Company Website: https://totalrush.de

📝 Enhancement Note: The company culture is likely dynamic and creator-focused, demanding creativity, adaptability, and a strong understanding of digital media trends. Collaboration will be key, both within Total Rush and directly with the YouTuber.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level for freelance Brand Designers. It requires a solid foundation of design skills and experience in brand development, but also the ability to work independently and manage a project from conception to completion. It's not an entry-level position but also not a senior strategic role requiring extensive team management.

Reporting Structure: The freelance designer will report to a project lead or account manager at Total Rush for administrative and project tracking purposes. However, the creative direction and feedback will primarily come from the YouTuber creator, with Total Rush facilitating this communication.

Operations Impact: The Brand Designer's work will have a direct and significant impact on the YouTuber's brand perception, audience engagement, and potential for future monetization and partnerships. A strong visual identity can elevate the creator's professionalism, attract more viewers, and create a more cohesive and memorable online presence.

Growth Opportunities:

• Skill Specialization: Deepen expertise in branding for digital content creators and the entertainment industry.

• Portfolio Expansion: Add a significant case study of a successful creator brand launch to your portfolio.

• Networking: Build relationships with Total Rush and the YouTuber, potentially leading to future freelance projects or collaborations.

• Client Management: Enhance skills in client communication, project management, and feedback incorporation.

📝 Enhancement Note: For a freelance role, growth is measured by portfolio enhancement, skill development, and potential for future work. This project offers a chance to work with a popular creator, which can be a significant resume builder.

🌐 Work Environment

Office Type: This is a freelance, project-based role. While Total Rush is based in Berlin, the primary work will likely be conducted remotely by the designer. Initial meetings or concept discussions might be held on-site in Berlin, but this depends on the specific agreement and the designer's location.

Office Location(s): Total Rush is located in Berlin, Germany. The specific office for any potential in-person meetings would be at their Berlin premises.

Workspace Context:

• The designer will require their own professional workspace equipped with design software and hardware.

• Collaboration will primarily occur through digital channels (email, video calls, project management tools).

• The work environment is expected to be dynamic, with a focus on creative output and meeting project deadlines.

• Access to industry-standard design software and potentially cloud-based collaboration tools will be necessary.

Work Schedule: As a freelance contractor, the work schedule is highly flexible. The designer will be responsible for managing their own time to meet project deadlines and milestones. There may be scheduled calls or meetings with the creator and Total Rush, but the majority of design work can be performed at times that suit the designer.

📝 Enhancement Note: The "On-site" designation for this role likely refers to the company's location and potential for initial meetings, but the freelance nature implies significant remote work flexibility for the designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of submitted portfolio and pricing proposal. This is critical for shortlisting candidates.

• Discovery Call: A meeting with Total Rush (and potentially the creator) to discuss the project scope, creative vision, and the designer's approach.

• Concept Presentation (Optional): For some roles, a brief presentation of initial creative concepts or mood boards might be requested.

• Feedback & Iteration: Discussion of initial design concepts, with feedback provided for revisions.

• Finalization: Approval of final designs and delivery of brand assets and guide.

Portfolio Review Tips:

• Curate Strategically: Showcase 2-3 of your strongest brand identity projects that align with the style and needs of a digital content creator.

• Highlight Process: For each project, clearly articulate your design process, from concept to execution. Use visuals to demonstrate mood boards, sketches, logo variations, and final applications.

• Demonstrate Versatility: Include examples that show your ability to work with different aesthetics and to create cohesive branding across multiple platforms.

• Quantify Impact (if possible): If you have examples where your branding significantly impacted a creator's growth or engagement, highlight these metrics.

• Brand Guide Example: If possible, include a sample of a brand guide you've created, even if it's a simplified version.

Challenge Preparation:

• Creative Brief Understanding: Be prepared to discuss how you would approach developing a brand for a YouTuber with the described content style (adventure, challenges, travel).

• Platform Awareness: Demonstrate an understanding of branding nuances for YouTube, TikTok, and Instagram.

• Pricing Justification: Be ready to clearly explain your project-based pricing, outlining what is included and why your fee is justified based on your experience and the project scope.

• Communication Style: Prepare to articulate your communication and collaboration style, emphasizing your ability to work feedback constructively.

📝 Enhancement Note: The portfolio is the most crucial element of the application. Candidates should tailor their presentation to showcase their ability to create impactful, modern branding for digital personalities.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is standard. Figma is increasingly popular for collaborative design and prototyping.

• Presentation Tools: PowerPoint, Keynote, Google Slides, or Adobe InDesign for creating presentations and brand guides.

• Collaboration Tools: Slack, Zoom, Google Meet for communication. Potentially project management tools like Asana, Trello, or Monday.com if used by Total Rush.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts engagement metrics (views, likes, shares, subscriber growth) is beneficial. Familiarity with YouTube Studio analytics or social media platform insights would be a plus. CRM & Automation:

• Not directly applicable to this design role, but an understanding of how branding integrates with marketing automation or CRM efforts in a broader Go-To-Market strategy could be an advantage.

📝 Enhancement Note: Proficiency in industry-standard design software is essential. Familiarity with collaborative design platforms like Figma is highly recommended.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce original and impactful design solutions.

• Authenticity: Creating brands that genuinely reflect the creator's personality and content.

• Collaboration: Working effectively with clients and project teams, incorporating feedback.

• Professionalism: Delivering high-quality work on time and within scope.

• Adaptability: Willingness to iterate designs and adapt to client needs and evolving digital trends.

Collaboration Style:

• Client-Centric: Prioritizing the creator's vision and audience to ensure brand resonance.

• Iterative: Embracing a feedback loop to refine designs and achieve optimal results.

• Transparent: Open communication regarding progress, challenges, and design rationale.

• Platform-Aware: Understanding how design elements function and are perceived across different digital channels.

📝 Enhancement Note: The culture emphasizes creative problem-solving and a collaborative spirit. Designers who can balance their creative vision with client needs and feedback will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a Unique Identity: Differentiating the creator's brand in a crowded digital space.

• Balancing Creator Personality with Brand Professionalism: Ensuring the brand feels authentic to the creator while appearing polished and professional.

• Platform Consistency: Creating a cohesive visual identity that works effectively across diverse platforms with different aspect ratios and user experiences.

• Managing Feedback: Effectively incorporating feedback from multiple stakeholders (creator, Total Rush) while maintaining design integrity.

Learning & Development Opportunities:

• Industry Insight: Gaining deeper knowledge of the content creator economy and branding strategies within this sector.

• Portfolio Enhancement: Adding a significant case study of a successful creator brand to your portfolio.

• Client Relationship Building: Developing skills in managing client expectations and building long-term professional relationships.

• Adaptability: Honing skills in adapting design approaches to specific client needs and evolving digital trends.

📝 Enhancement Note: Success in this role hinges on the designer's ability to translate a creator's unique personality and content into a compelling and consistent brand identity that resonates with their audience across various platforms.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand identity for a YouTube creator whose content focuses on adventure, challenges, and travel?"

• "Describe your process for creating a logo and defining a color palette for a digital personality."

• "How do you ensure brand consistency across platforms like YouTube, TikTok, and Instagram?"

• "Walk us through a time you received challenging feedback on a design project and how you addressed it."

• "What is your approach to creating a brand guide, and what are the essential elements you would include for this creator?" Company & Culture Questions:

• "What do you admire about the current YouTube landscape, and what trends do you see impacting creator branding?"

• "How do you see your design style aligning with the adventurous and authentic nature of this creator's content?"

• "What are your expectations regarding collaboration and feedback with a creator and an agency like Total Rush?" Portfolio Presentation Strategy:

• Storytelling: For each project, tell the story of the brand's development, highlighting the problem, your solution, and the outcome.

• Visual Clarity: Ensure your portfolio pieces are high-resolution and presented cleanly. Use mockups to show how the brand elements would appear in real-world applications (e.g., on a YouTube channel, social media profile).

• Process Walkthrough: Be prepared to verbally walk through your design process for 1-2 key projects, explaining your rationale behind specific design choices.

• Highlight Brand Guide: Showcase your ability to create clear, usable brand guidelines.

• Pricing Justification: Be ready to clearly articulate your pricing structure and what it covers.

📝 Enhancement Note: Candidates should prepare to discuss their creative process, demonstrate a strong understanding of digital content creator branding, and clearly articulate their value proposition through their portfolio and pricing.

📌 Application Steps

To apply for this freelance CI Brand Designer position:

• Submit your application through the provided link on join.com.

• Tailor Your Portfolio: Curate your portfolio to specifically highlight 2-3 of your strongest brand identity projects, emphasizing those that showcase logo development, color palettes, typography, and application across digital platforms.

• Prepare Your Pricing Proposal: Clearly outline your project fee for developing a full CI, including logo, color palette, typography, YouTube banner, and a simple brand guide. Justify your pricing based on your experience and the scope of work.

• Craft Your Cover Letter (if applicable): Briefly explain why you are a good fit for this role, referencing your experience with brand development and any relevant work with digital creators or entertainment brands.

• Research the Creator: Familiarize yourself with the YouTuber's current content and audience to better understand their brand needs and inform your creative approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, particularly regarding compensation and specific expectations, should be verified directly with Total Rush before making application decisions.