Freelance Brand Designer

📍 Job Overview

Job Title: Freelance Brand Designer

Company: Mindrift (Tendem Project)

Location: France

Job Type: PART_TIME

Category: Creative & Design / Brand Design

Date Posted: 2026-07-30

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop foundational brand assets, including logos, comprehensive visual identities, and color schemes for real-world brands and products within the Tendem project.

• Systematically organize and deliver all necessary variations of core brand elements, ensuring a cohesive and modern aesthetic across digital and print mediums.

• Act as the primary gatekeeper for brand consistency, meticulously reviewing and approving all internal and external materials, such as pitch decks and social media kits.

• Build scalable and long-lasting visual systems aligned with contemporary design standards, contributing to the overall brand equity and market presence.

📝 Enhancement Note: This role is specifically for a freelance Brand Designer contributing to the Tendem project, an AI technology initiative by Mindrift. The focus is on creating strong visual identities for real-world brands, emphasizing brand strategy, visual identity development, and design systems. The position requires a high degree of autonomy and a strategic, detail-oriented approach.

📈 Primary Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes from scratch.

• Create, organize, and deliver systematic variations of core brand elements for diverse applications.

• Maintain strict brand consistency across all internal and external materials, including pitch decks, social media kits, and marketing collateral.

• Architect scalable and enduring visual systems that adhere to modern design principles and best practices.

• Conduct cross-platform validation to ensure brand aesthetics translate flawlessly across digital and print mediums.

• Collaborate with project teams to understand brand objectives and translate them into compelling visual narratives.

• Organize and manage brand assets within structured libraries for efficient team access and utilization.

• Enforce design quality standards and provide guidance on brand application to stakeholders.

📝 Enhancement Note: The responsibilities highlight a need for an end-to-end brand identity creation process, from initial concept to systematic asset management and quality control. The emphasis on "gatekeeper" and "strict consistency" suggests a critical role in maintaining brand integrity.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or a related creative field is a strong asset. Experience:

• A minimum of 2 years of relevant professional experience in brand design, graphic design, art direction, or visual communications is required.

• Proven experience in building foundational brand assets, developing visual identities, and creating comprehensive brand guidelines. Required Skills:

• Brand Identity Creation: Expertise in developing scalable logos, distinct color palettes, and robust typography systems.

• Design Tools Proficiency: Deep mastery of industry-standard design software, including Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma.

• Cross-Medium Adaptation: Demonstrated ability to translate brand DNA effectively across various formats, including digital (social media kits, web assets) and print materials (corporate collateral, pitch decks).

• Brand System Architecture: Strong organizational skills to design and document clear brand guidelines, style guides, and structured asset libraries.

• English Proficiency: Upper-intermediate (B2) or above, essential for effective communication within the project team.

Preferred Skills:

• Experience with AI-related technology projects or understanding of the AI landscape.

• Familiarity with project management tools for freelance collaboration.

• Experience working on cross-functional projects with diverse teams.

📝 Enhancement Note: The requirements emphasize a blend of creative expertise, technical proficiency in core design tools, and a strategic understanding of brand systems. The need for English proficiency and experience with specific tools like Figma and Adobe Creative Suite are critical for immediate contribution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling portfolio showcasing extensive brand identity creation work, including logos, comprehensive visual identity systems, and detailed brand guidelines.

• Demonstrations of how core branding elements are translated seamlessly and consistently across different digital and print mediums.

• Examples of structured asset libraries, style guides, and brand guideline documents.

• Evidence of creating scalable and long-lasting visual systems. Process Documentation:

• Case studies or project examples that illustrate the process of developing a brand identity from concept to final asset delivery.

• Documentation showcasing the strategic thinking behind design decisions and how they align with modern design standards and brand objectives.

• Examples of how brand consistency was enforced and managed across multiple touchpoints.

📝 Enhancement Note: The portfolio is a critical component for this freelance role, serving as the primary evaluation tool. It must clearly demonstrate hands-on experience with brand identity creation, system design, and cross-medium application, reflecting a strategic and detail-oriented approach.

💵 Compensation & Benefits

Salary Range:

• Up to $50 per hour equivalent, depending on the candidate's level and pace of contribution.

• Compensation can vary across projects based on scope, complexity, and required expertise. Benefits:

• Freelance Flexibility: Ability to contribute to projects on your own schedule, with an estimated 10-20 hours of work per week during active project phases.

• Project Variety: Opportunity to work on innovative AI technology projects through the Mindrift platform.

• Global Collaboration: Connect with specialists and advanced AI development efforts worldwide.

• Skill Development: Potential to expand expertise by working on diverse real-world brand and product challenges.

Working Hours:

• Estimated 10-20