FLEX Director, Digital UX Writing

📍 Job Overview

Job Title: FLEX Director, Digital UX Writing

Company: Marriott

Location: Bethesda, Maryland, United States

Job Type: Full-time, Temporary

Category: Digital Content & UX Operations

Date Posted: 2026-08-21T18:44:33

Experience Level: 8+ Years Relevant Experience (with a Bachelor's degree or equivalent)

Remote Status: Hybrid (with potential for remote for candidates outside commuting distance to Bethesda, MD)

🚀 Role Summary

• Spearhead the creation and refinement of English-language copy across Marriott Bonvoy's digital ecosystem, encompassing web, app, and email touchpoints to optimize the customer journey.

• Collaborate cross-functionally with UX designers, product owners, and technology leads to ensure all digital copy is consistent, brand-aligned, goal-oriented, and effective in driving user engagement and conversions.

• Champion continuous improvement by contributing innovative concepts and data-driven insights to enhance the digital user experience and product offerings.

• Define and document Digital UX copy guidelines, including terminology, naming conventions, and voice/tone standards, to ensure a cohesive and high-quality brand representation across all digital platforms.

📝 Enhancement Note: The "FLEX" designation and temporary nature (through October 9, 2027) suggest this role is designed to address specific project needs or backfill, offering a unique opportunity for experienced professionals to contribute high-impact work within a defined timeframe. The hybrid model indicates a need for on-site collaboration while offering flexibility.

📈 Primary Responsibilities

• Develop, validate, and maintain customer-facing copy for the core Marriott Bonvoy Digital customer journey, including narrative content, labels, forms, system messages, emails, and select marketing/merchandising content.

• Ensure all copy adheres to the consistent, contextually appropriate voice aligned with the latest Marriott Bonvoy and individual hotel brand standards.

• Establish and manage the Digital UX team's copy intake, creation, and review processes, ensuring efficiency and quality control.

• Maintain and document Digital UX copy guidelines, ensuring terminology alignment and consistent naming conventions across all digital products.

• Ground copy solutions in research and data, leveraging user feedback and analytics to inform iterative improvements and strategic content decisions.

• Collaborate closely with UX designers, product owners, and stakeholders to thoroughly understand copy context and requirements, ensuring alignment with business objectives.

• Perform Quality Assurance (QA) on copy during the build process, effectively communicating, prioritizing, and validating updates within Figma and Jira.

• Utilize AI tools transparently to brainstorm, generate bulk copy, and improve efficiency in content creation processes.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic content definition and tactical execution, requiring a deep understanding of user-centered design principles, brand voice, and operational processes within a digital product development lifecycle. The mention of AI tools and translation support highlights a forward-thinking approach to content operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree or equivalent work experience.

Experience: 8+ years of relevant experience in digital copy, with a proven track record in digital product development.

Required Skills:

• Digital Copywriting & UX Writing: Proven ability to craft clear, concise, and engaging copy for digital interfaces, applications, and emails.

• Brand Standards & Voice: Deep understanding and application of brand guidelines to maintain a consistent voice and tone across digital touchpoints.

• Usability & Transactional Design: Proficient in general usability and transactional design best practices to create intuitive and effective user experiences.

• Stakeholder Management & Communication: Ability to communicate clearly, professionally, and effectively with business stakeholders, articulating rationale for copy decisions.

• Project Management & Organization: Prior experience proactively managing tasks, prioritizing workload, and maintaining organized workflows, design assets, documentation, and project timelines.

• Cross-Functional Collaboration: Experience working effectively with UX designers, product owners, and technology leads in a fast-paced environment.

• ADA & Legal Compliance: Awareness of ADA compliance requirements and legal compliance requirements relevant to digital content.

Preferred Skills:

• Digital Design Systems: Understanding of how to work effectively within comprehensive design systems.

• Content Strategy & Governance: Experience directing digital content strategy, shaping narrative direction, and implementing content governance frameworks.

• Agile Methodologies & Jira: Familiarity with Agile development methodologies and experience managing work through Jira.

• Presentation & Communication: Strong presentation skills with the ability to articulate copy decisions and rationale effectively.

• Iterative Design: Ability to continuously iterate on copy based on stakeholder and user feedback.

• Translation Process: Familiarity with translation processes and ability to support as needed.

• User Acceptance Testing (UAT): Experience participating in UAT to ensure quality on live digital products.

📝 Enhancement Note: The required experience level (8+ years) combined with the title "Director" suggests this role will involve significant autonomy and strategic input, going beyond basic content creation to include process definition and best practice advocacy within the digital operations framework.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a minimum of 8 years of experience in digital UX writing and digital copy for large-scale, global digital products (apps, websites).

• Include case studies that highlight your ability to develop customer-facing copy, optimize user journeys, and align content with brand standards and business objectives.

• Provide examples of how you have managed copy intake, creation, and review processes, showcasing efficiency and quality control measures.

• Showcase examples of applied usability and transactional design best practices within your copy solutions. Process Documentation:

• Provide evidence of your ability to define and document Digital UX copy guidelines, including terminology, naming conventions, and voice/tone standards.

• Illustrate your process for collaborating with UX designers, product owners, and stakeholders, detailing how you gather requirements and incorporate feedback.

• Showcase your approach to performing QA on copy during the build process, including methods for communication, prioritization, and validation of updates.

• Include examples of how you have used data and research to ground copy solutions and drive iterative improvements.

📝 Enhancement Note: For a Director-level role in Digital UX Writing, the portfolio should not only showcase writing quality but also strategic thinking, process improvement capabilities, and the ability to manage complex workflows and cross-functional collaborations. Emphasis on data-driven decision-making and adherence to brand/compliance standards will be critical.

💵 Compensation & Benefits

Salary Range: The estimated salary range for this temporary FLEX Director, Digital UX Writing position in Bethesda, MD is between $57.21 to $90.86 per hour. This range is based on industry benchmarks for Director-level UX Writing roles in the Washington D.C. metropolitan area, considering the experience requirements and the temporary nature of the assignment.

Benefits:

• Standard Benefits: 401(k) plan, stock purchase plan, employee assistance plan, commuter benefits, and discounts at Marriott properties.

• Childcare Support: Childcare discounts and dependent care flexible spending account.

• Comprehensive Health Coverage (Full-time): Medical, dental, and vision insurance, health care flexible spending account, life insurance, disability insurance, and accident insurance.

• Additional Full-time Benefits: Adoption expense reimbursements and paid parental leave.

• Paid Time Off (Washington Applicants Only): Accrued paid sick leave (0.0384 PTO balance per hour worked), minimum of 9 paid holidays annually, and paid time off (PTO).

Working Hours: Standard full-time hours, estimated at 40 hours per week. The role operates within a hybrid work environment, requiring collaboration with the Bethesda, MD headquarters-based team, with potential for remote work for candidates outside the commuting distance.

📝 Enhancement Note: The salary range is estimated based on the provided AI data points and typical Director-level compensation for specialized roles in the Bethesda, MD area. The temporary nature of the role may influence the overall benefits package compared to a permanent position, though core benefits are provided. Washington applicants receive specific PTO and holiday provisions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Travel & Tourism, and Technology. Marriott International is a global leader in the hospitality sector, operating a vast portfolio of brands and properties worldwide. The company leverages technology to enhance guest experiences and streamline operations.

Company Size: Marriott International is a very large enterprise, employing over 100,000 individuals globally, indicating a complex organizational structure with extensive resources and established processes.

Founded: Founded in 1927, Marriott has a long-standing history and a deeply ingrained culture focused on service, associate well-being, and innovation. This longevity suggests a stable yet evolving organization.

Team Structure:

• The Digital UX Writing role is part of the Digital UX team, which operates within a larger digital product development organization. This team likely comprises UX designers, product owners, researchers, and engineers.

• Reporting likely occurs within a product-focused hierarchy, with potential for matrixed reporting to a UX Director or Head of Digital Content.

• Cross-functional collaboration is integral, with frequent interaction with product management, marketing, brand teams, legal, and technology departments to ensure cohesive digital experiences. Methodology:

• Data Analysis & Insights: The team relies on user research, A/B testing results, analytics, and customer feedback to inform design and copy decisions.

• Workflow Planning & Optimization: Agile methodologies are likely employed for iterative development, with a focus on efficient workflows for content creation, review, and deployment.

• Automation & Efficiency: The role's mention of AI tools and Jira suggests a drive towards leveraging technology for process automation and efficiency gains in content operations.

Company Website: https://www.marriott.com/

📝 Enhancement Note: Marriott's size and established presence mean that operations professionals will work within robust frameworks, but also have opportunities to influence process improvements within their domain. The emphasis on "Be," "Begin," "Belong," and "Become" in their mission statement points to a culture that values associate growth, purpose, and community.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior/Director level within Digital UX Operations, specifically focused on content strategy and execution for digital products. It requires significant autonomy, strategic input into content processes, and the ability to influence product direction through effective UX writing. The "FLEX" designation indicates a focused, project-based assignment rather than a traditional long-term career path within this specific role, but it offers a significant opportunity to add high-profile experience to one's resume.

Reporting Structure: The FLEX Director will likely report to a senior leader within the Digital UX team, such as a Director of UX Design, Head of Digital Product, or a senior Content Strategist. Collaboration will be extensive with Product Owners and UX Designers who may be at similar or slightly junior levels.

Operations Impact: This role directly impacts the customer journey by shaping the language users interact with across Marriott's digital platforms. Effective UX writing is crucial for driving user engagement, facilitating transactions (bookings, loyalty program interactions), ensuring clarity, reducing friction, and reinforcing brand trust and loyalty. The impact is measurable through conversion rates, task completion success, user satisfaction scores, and reduced customer support inquiries.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in UX writing for large-scale digital products within the hospitality industry, enhancing skills in content strategy, information architecture, and brand voice management.

• Process Improvement Leadership: Lead initiatives to refine content workflows, implement new tools (like AI assistants), and establish best practices for content governance and quality assurance within the Digital UX team.

• Cross-Functional Influence: Gain exposure to broader product development cycles and build strong relationships with product management, design, and technology teams, potentially opening doors to broader product or content strategy roles.

• Project Portfolio Enhancement: The successful completion of this temporary assignment will provide a significant, high-visibility project for a resume and portfolio, demonstrating capability in managing critical digital content initiatives for a global brand.

📝 Enhancement Note: While the role is temporary, the "Director" title and the scope of responsibilities offer substantial growth in terms of strategic influence, process ownership, and portfolio building. Candidates should view this as a high-impact project opportunity rather than a traditional long-term career track within this specific position.

🌐 Work Environment

Office Type: Marriott HQ in Bethesda, MD operates on a hybrid work model. This means associates are expected to work from the office a portion of the week, fostering in-person collaboration, and work remotely for the remainder, offering flexibility. Candidates outside of commuting distance to Bethesda may be considered for fully remote positions.

Office Location(s): The primary location is Bethesda, Maryland, specifically at 7750 Wisconsin Ave. This location is likely a corporate headquarters, offering a professional office environment with access to amenities and collaborative spaces.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities for in-person brainstorming sessions, team meetings, and informal interactions with colleagues across various digital product functions.

• Access to essential operations tools and technology, including Figma for design integration and Jira for project management, is expected.

• The environment encourages interaction with UX designers, product owners, and other digital team members, facilitating a shared understanding of project goals and user needs.

Work Schedule: The role is full-time, with an estimated 40 hours per week. The hybrid nature allows for flexibility in structuring the work week, balancing office-based collaboration with remote work, which can be beneficial for focused writing and analysis tasks.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring candidates to be comfortable with both in-office and remote work. For those not within commuting distance, the explicit mention of remote consideration is important. The office environment is expected to be professional and conducive to collaborative digital product development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements. Be prepared to highlight specific achievements in UX writing and digital content strategy.

• Hiring Manager/Team Interview: This stage will likely involve discussions about your experience, approach to UX writing, understanding of brand voice, and collaboration style. Expect behavioral questions and scenario-based questions related to managing copy, stakeholder feedback, and process definition.

• Portfolio Presentation/Case Study: A crucial part of the process will be presenting a selection of your work. Prepare to walk through 2-3 relevant case studies from your portfolio, detailing the challenge, your approach to UX writing, the process you followed, and the impact of your work (e.g., improved conversion, user satisfaction). Focus on how you addressed specific user needs and business objectives.

• Cross-Functional/Stakeholder Interview: You may meet with product owners, UX designers, or other stakeholders to assess your ability to collaborate effectively and communicate your rationale for copy decisions in a cross-functional setting.

• Final Interview: Potentially a final interview with a senior leader to discuss overall fit, strategic thinking, and long-term potential, even within the context of a temporary role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest digital UX writing projects that best represent your skills in brand alignment, user-centricity, and process management.

Prioritize work that demonstrates experience with large-scale digital products, apps, or websites, ideally within hospitality or related consumer-facing industries.

• Focus on Process & Impact: For each project, clearly articulate:

  • The challenge or objective.
  • Your specific role and responsibilities.
  • Your writing process (research, ideation, drafting, iteration, UAT).
  • How you collaborated with designers, product managers, and stakeholders.
  • The rationale behind key copy decisions.
  • The measurable results or impact (e.g., increased conversion rates, improved task completion, positive user feedback).

• Showcase Brand Alignment & Compliance: Include examples that demonstrate your ability to adhere to brand voice and standards, as well as awareness of ADA and legal compliance in your copy.

• Highlight System Proficiency: If possible, subtly integrate how you used tools like Figma for placement/review or Jira for workflow management within your project descriptions.

• Conciseness and Clarity: Ensure your presentation is clear, concise, and easy to follow. Practice your narrative to ensure you can articulate complex ideas effectively within allocated time.

Challenge Preparation:

• Expect a potential short writing exercise or a discussion around how you would approach a specific UX writing challenge for Marriott Bonvoy digital products.

• Be prepared to discuss your understanding of Marriott's brand voice and how you would apply it.

• Think about how you would balance user needs with business objectives and technical constraints.

• Familiarize yourself with common digital user journeys in the hospitality sector (e.g., booking, loyalty program management, check-in/out).

📝 Enhancement Note: The emphasis on portfolio review and presentation suggests that Marriott values tangible evidence of a candidate's skills and thought process. Preparing to articulate the "why" behind your copy decisions and demonstrating your understanding of UX principles will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for placing, reviewing, and iterating on copy within design mockups. Proficiency in navigating Figma designs and understanding its component-based structure is expected.

• Jira: Used for task management, tracking project progress, and collaborating within Agile development workflows. Experience managing tickets, understanding sprints, and communicating status updates in Jira is crucial.

• Content Management Systems (CMS): While not explicitly listed, experience with CMS platforms used for web and email content management would be beneficial for understanding content deployment.

Analytics & Reporting:

• Web & App Analytics Tools (e.g., Adobe Analytics, Google Analytics): Familiarity with how to interpret data from these platforms to understand user behavior, identify pain points, and measure the impact of copy changes is highly valuable.

• User Feedback Platforms: Experience with tools that collect and analyze user feedback (surveys, in-app feedback) to inform content strategy.

CRM & Automation:

• CRM Systems (e.g., Salesforce): While not directly a UX writing tool, understanding how customer data within CRMs influences personalized digital experiences and email content can be advantageous.

• AI Writing Assistants: Explicitly mentioned as a tool to be used transparently for brainstorming and generating bulk copy, indicating an embrace of AI in content operations.

📝 Enhancement Note: Proficiency in Figma and Jira is a direct requirement for workflow management and design integration. The mention of AI tools suggests a modern approach to content creation, requiring adaptability and a willingness to integrate new technologies into the writing process.

👥 Team Culture & Values

Operations Values:

• Service Excellence: As a hospitality company, Marriott places a high value on delivering exceptional experiences, which translates to a focus on user-centricity and clarity in all digital communications.

• Integrity: Operating with honesty and transparency, particularly in communication and data handling, is paramount. This includes adhering to legal and compliance standards in all copy.

• Excellence: A commitment to high-quality work, continuous improvement, and professional development is expected, driving the need for meticulous attention to detail in UX writing.

• Innovation: Encouraging new ideas and embracing technology (like AI tools) to enhance processes and user experiences aligns with Marriott's forward-thinking approach.

• Belonging: Fostering an inclusive environment where diverse perspectives are valued, which should be reflected in copy that is accessible and welcoming to all users.

Collaboration Style:

• Cross-Functional Integration: Operations professionals are expected to work seamlessly with diverse teams (design, product, tech, marketing), requiring strong communication and negotiation skills to ensure alignment on content strategy and execution.

• Process-Oriented: A structured approach to content creation, review, and QA is essential, ensuring efficiency and consistency across projects.

• Feedback-Driven: An open culture for giving and receiving constructive feedback is key to iterating on copy and improving the user experience. This involves active listening and a willingness to adapt based on insights from stakeholders and users.

• Data-Informed: Decisions are increasingly driven by data and user research, requiring operations professionals to be analytical and comfortable using metrics to justify and refine their work.

📝 Enhancement Note: Marriott's core values are deeply embedded in its operations. Understanding and embodying these values, particularly service excellence and integrity, will be crucial for success and integration into the team culture. The emphasis on collaboration and data-informed decision-making highlights the modern operational approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Voice with User Needs: Ensuring copy is consistently on-brand while also being clear, concise, and effective for diverse user needs and scenarios across multiple digital products.

• Managing Stakeholder Expectations: Navigating feedback and priorities from various stakeholders (product, marketing, legal, brand) to arrive at optimal copy solutions within project timelines.

• Adhering to Technical Constraints: Working within character limits, design system components, and platform limitations while still crafting compelling and effective copy.

• Leveraging AI Tools Effectively: Integrating AI writing assistants into the workflow transparently and ethically, ensuring quality control and avoiding over-reliance.

• Temporary Role Management: Adapting quickly to a new team, processes, and project scope within a defined, temporary assignment, while still aiming for significant impact.

Learning & Development Opportunities:

• Deep Dive into Hospitality UX: Gain specialized knowledge of user journeys and content requirements within the global hospitality and travel industry.

• Process Optimization: Contribute to refining and documenting UX writing processes, potentially implementing new workflows or advocating for best practices.

• Cross-Functional Exposure: Work closely with product managers, UX designers, and engineers, broadening understanding of the digital product development lifecycle.

• AI Tool Adoption: Develop practical experience and strategies for utilizing AI in content creation and refinement, staying at the forefront of industry trends.

• Brand Strategy Application: Enhance skills in applying and maintaining brand voice and narrative across a complex portfolio of digital products.

📝 Enhancement Note: The challenges presented are typical for senior roles in fast-paced digital environments, particularly within large organizations. The temporary nature of the role presents a unique challenge but also an opportunity to focus intensely on delivering high-impact results and gaining specific project experience.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating UX copy for a critical user flow, such as booking a hotel room or managing a loyalty account. How do you ensure it aligns with brand standards and user needs?" (Focus on your methodology, research, collaboration, and iteration.)

• "How do you handle conflicting feedback from different stakeholders on copy? Provide an example." (Demonstrate your negotiation, communication, and prioritization skills.)

• "Imagine you need to write error messages for a new feature. What principles guide your approach, and how would you ensure clarity and helpfulness?" (Showcase your understanding of user empathy and problem-solving through copy.)

• "How have you used data or user research to inform your UX writing decisions? Can you share a specific instance?" (Highlight your data-driven approach and ability to measure impact.) Company & Culture Questions:

• "What do you know about Marriott's brands and their respective voices? How would you approach maintaining consistency across them?" (Research Marriott's brand portfolio and their stated brand voices.)

• "How do you see yourself contributing to Marriott's commitment to 'Belonging' through your UX writing?" (Connect your work to inclusivity and accessibility in language.)

• "Describe your experience working in a hybrid or remote environment. How do you ensure effective communication and collaboration?" (Align with Marriott's hybrid work model.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc:

Problem -> Your Role & Process -> Solution (Copy Examples) -> Results/Impact.

• Showcase Your Writing: Don't just talk about it; display the actual copy within its design context where possible. Highlight specific words or phrases and explain the rationale behind them.

• Quantify Impact: Whenever possible, use metrics (e.g., conversion rate lift, reduced errors, positive feedback scores) to demonstrate the effectiveness of your copy.

• Highlight Collaboration: Explain how you worked with designers, product managers, and other stakeholders. Mention specific tools like Figma and Jira if they were part of your workflow.

• Address Brand & Compliance: Point out how your copy adheres to brand guidelines and any relevant compliance requirements (ADA, legal).

• Be Ready for Live Exercises: Prepare for a short, timed writing task or a request to critique/improve existing copy on the spot. Practice thinking aloud.

📝 Enhancement Note: The interview process will heavily rely on your ability to articulate your thought process and demonstrate your impact through concrete examples from your portfolio. Be prepared to discuss not just what you wrote, but why and how you arrived at that solution, and what the outcome was.

📌 Application Steps

To apply for this FLEX Director, Digital UX Writing position:

• Submit your application through the provided Oracle Cloud link, ensuring your resume and portfolio are uploaded and easily accessible.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating 8+ years of experience in digital UX writing for large-scale, global digital products (apps, websites), with a focus on hospitality or consumer-facing industries. Emphasize case studies showing brand alignment, user-centricity, and process management.

• Resume Optimization: Ensure your resume clearly articulates your experience with UX writing, content strategy, brand voice, usability best practices, and cross-functional collaboration. Use keywords from the job description such as "Digital UX Writing," "Content Strategy," "Figma," "Jira," and "Brand Standards."

• Interview Preparation: Practice articulating your UX writing process, stakeholder management strategies, and the impact of your work. Prepare to present 2-3 key portfolio pieces, focusing on the problem, your solution, and measurable results. Research Marriott's brands and their stated values.

• Company Research: Familiarize yourself with Marriott's mission, values, and brand portfolio. Understand their commitment to guest experience and associate development. Consider how your work as a UX writer contributes to these broader company objectives and the "Be, Begin, Belong, Become" ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The temporary nature of this role (through October 9, 2027) should be a key consideration in your application strategy.