F&BP Event Design Manager

📍 Job Overview

Job Title: F&BP Event Design Manager

Company: CHANEL

Location: Seoul, South Korea

Job Type: FULL_TIME

Category: Event Design & Management (GTM Operations Support)

Date Posted: May 12, 2026

Experience Level: 10+ Years

🚀 Role Summary

• Spearhead the strategic design and execution of all F&BP (Fragrance & Beauty Products) events to achieve peak performance and uphold Chanel's esteemed brand standards.

• Lead and mentor the Event Design team, fostering a culture of innovation and excellence in developing impactful event strategies that drive brand presence, sales, and exceptional customer experiences.

• Oversee the entire event lifecycle, from initial concept development and business alignment to meticulous budget management, vendor negotiation, production quality control, and on-site execution.

• Drive continuous improvement within the event design process, ensuring scalability, agility, and efficiency to manage increasing project volumes and respond effectively to retail and marketing demands.

📝 Enhancement Note: This role, while titled "Event Design Manager," has significant Go-To-Market (GTM) operations implications. The focus on driving sales, enhancing customer experience, managing project volumes, and aligning with business strategies positions it squarely within the broader operations function, particularly in supporting the F&BP division's commercial objectives through strategic event execution.

📈 Primary Responsibilities

• Strategic Event Planning & Alignment:

  • Understand and translate F&BP division's business direction and priorities into actionable event strategies.
  • Prioritize events based on strategic business goals, proposing retail-focused and client-experience-centric event designs.
  • Assess the impact and contribution of event strategies to overall business objectives.
  • Interpret the marketing calendar to develop a comprehensive and integrated event calendar.

• Team Leadership & Development:

  • Lead, manage, and develop the Event Design team, fostering a high-performance culture.
  • Ensure clear Key Performance Indicators (KPIs) are established and communicated to the team, clarifying achievement standards.
  • Provide continuous opportunities for team members to understand divisional strategy and develop relevant capabilities.
  • Encourage proactive performance improvement by enhancing data literacy skills within the team.

• Event Execution & Management:

  • Manage the end-to-end event design and execution process, ensuring brand consistency and excellence.
  • Oversee the bidding process for contractors and suppliers, ensuring projects are delivered within budget, on schedule, and to Chanel's quality standards.
  • Manage the quality control of production and supervise installation and construction on-site.
  • Supervise the procurement of import materials, maintaining high accuracy in forecasting.
  • Manage and improve construction drawings and contractor quotes.

• Stakeholder Collaboration & Resource Management:

  • Secure collaboration agreements from internal and external stakeholders to achieve goals and maximize impact and synergy.
  • Obtain essential project resources through effective negotiation and relationship management.
  • Maintain productivity, safety, and continuity through proper job allocation and resource management.

• Performance Measurement & Continuous Improvement:

  • Collect results and feedback on projects, measuring the contribution of event design to key metrics such as traffic, sales, new recruitment, registrations, social buzz, data capture, and Chanel Code downloads.
  • Utilize project outcomes as opportunities for continuous team growth and improvement.
  • Share constructive feedback with key stakeholders to build trust and foster strong working relationships.
  • Improve the design process to effectively manage increased project volumes and be agile in responding to requests.

• Budget & Financial Management:

  • Draw and manage annual event budgets in alignment with the F&BP division's business strategies.
  • Engage in negotiation processes to secure premium locations and favorable conditions for events.

• Brand Image & Customer Experience:

  • Manage and evolve the new image of Chanel events, ensuring they are impactful and iconic.
  • Develop designs that align with local and Travel Retail (TR) customer-targeted experiences, going beyond standard design guidelines.

• Sustainability & CSR:

  • Develop sustainable event practices to realize Corporate Social Responsibility (CSR) goals.

  • Promote local sourcing of materials and increase the recycling rate in events.

📝 Enhancement Note: The core responsibilities highlight a strong blend of strategic planning, team leadership, project management, financial oversight, and creative direction, all critical for effective GTM operations support in the luxury sector. The emphasis on KPIs, data literacy, and measuring event contribution to sales and customer engagement underscores the operational impact of this role.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree or above in a design-related major.

Experience:

• Minimum of 10-12 years of progressive experience in retail design and event design, with a significant portion directly involving strategic planning and execution.

Required Competencies:

• Software Proficiency:

  • Advanced knowledge of MS Office Suite (Excel, PowerPoint, Word) for reporting, budgeting, and presentations.
  • Working knowledge of graphic and drafting software, including:
    • Photoshop
    • Illustrator
    • Sketchup
    • AutoCAD

• Communication Skills:

  • Fluent in verbal and written communication in English, essential for internal and external stakeholder engagement.

• Strategic & Operational Acumen:

  • Proven ability to understand business direction and translate it into actionable event strategies.
  • Strong project management skills with the capacity to manage multiple projects simultaneously.
  • Excellent negotiation and vendor management capabilities.
  • Robust financial acumen for budget planning and management.

Preferred Skills:

• Experience specifically within the luxury beauty or fashion retail sector.

• Familiarity with sustainability initiatives and CSR practices in event management.

• Knowledge of retail analytics and ability to interpret data for event performance assessment.

📝 Enhancement Note: The emphasis on specific software like AutoCAD and Sketchup, combined with advanced MS Office skills, points to the need for a technically proficient candidate capable of detailed design work and robust reporting. Fluent English is a critical requirement due to the global nature of luxury brands and potential interactions with international teams and suppliers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Event Design Showcase: A curated selection of past event designs demonstrating creativity, strategic alignment, and execution excellence. This should include a range of event types (e.g., product launches, in-store activations, client appreciation events).

• Strategic Alignment Documentation: Examples of how event designs were directly linked to specific business objectives (e.g., sales targets, brand awareness goals, customer acquisition). This could be presented as case studies.

• Project Management Examples: Evidence of managing complex event projects from concept to completion, highlighting timelines, budgets, and key milestones achieved.

• Visual & Technical Documentation: High-quality renderings, mood boards, floor plans, and construction drawings for key projects, showcasing proficiency in design software and attention to detail.

• Budgetary & Procurement Evidence: Examples of budget management, including cost breakdowns, negotiation outcomes with suppliers, and procurement processes managed.

Process Documentation:

• Workflow Design & Optimization: Demonstrate understanding of end-to-end event workflow design, including process mapping, identifying bottlenecks, and proposing optimization strategies for increased efficiency and scalability.

• Implementation & Automation: Showcase experience in implementing event plans and any instances where automation or process improvements were used to streamline execution or data collection.

• Measurement & Performance Analysis: Provide examples of how event success was measured, including the KPIs used, data collection methods, and how insights were derived and presented to stakeholders to demonstrate impact.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to demonstrate not just creative flair but also a rigorous operational approach to event management. Candidates should be prepared to walk through their portfolio, explaining the strategic rationale, operational challenges, and measurable outcomes for each project presented.

💵 Compensation & Benefits

Salary Range:

Given the 10-12+ years of experience required, the strategic nature of the role, and the luxury industry context in Seoul, South Korea, a competitive salary is expected. A reasonable estimated range for an F&BP Event Design Manager in Seoul would be ₩100,000,000 to ₩150,000,000 per annum.

Methodology for Estimate:

• Location: Seoul, South Korea, is a major economic hub with a high cost of living and competitive salaries for experienced professionals.

• Experience Level: 10-12+ years of experience commands a senior-level salary.

• Industry: The luxury fashion and beauty sector (Chanel) typically offers premium compensation packages.

• Role Complexity: The role involves strategic leadership, team management, significant budget responsibility, and end-to-end project oversight, justifying a higher compensation bracket.

• Data Sources: Salary benchmarks for similar senior-level event management, retail design, and brand marketing roles in South Korea and comparable global luxury markets were consulted.

Benefits:

• Comprehensive Health & Wellness: Access to wellbeing programs and potentially health insurance packages.

• Professional Development: Significant learning and development opportunities, including training, workshops, and potential for international exposure.

• Leave Benefits: Generous parental leave and other standard leave entitlements.

• Employee Discounts: Potential for employee discounts on Chanel products.

• Performance Bonuses: Possibility of performance-based bonuses tied to event success and divisional targets.

• Retirement Savings Plan: Contributions to a national pension or private retirement fund.

Working Hours:

• Standard full-time hours are anticipated, likely around 40 hours per week.

• Flexibility: While core hours will be expected, the nature of event management often requires flexibility, including potential evening and weekend work during peak event periods. This is typically compensated through time off in lieu or overtime policies where applicable.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior roles in a high-cost-of-living city within the luxury sector. Benefits are inferred from standard offerings for major global luxury brands, focusing on professional growth and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Goods (Fashion, Fragrance & Beauty). Chanel is a globally renowned brand synonymous with elegance, sophistication, and timeless style. The company operates at the pinnacle of the luxury market, demanding the highest standards in product quality, customer experience, and brand presentation.

Company Size: CHANEL is a large, multinational corporation with a significant global presence, indicating a structured corporate environment with established processes and a vast network of employees and resources.

Founded: Founded in 1910 by Gabrielle Bonheur Chanel, the company has a rich heritage and a long-standing reputation for innovation and luxury. This history influences a culture that values craftsmanship, heritage, and forward-thinking design.

Team Structure:

• Event Design Team: This team is likely composed of specialized designers, project coordinators, and potentially technical draftsmen, reporting directly to the Event Design Manager.

• Reporting Structure: The Manager will likely report to a higher-level Director within the F&BP division or a broader Marketing/Retail

Operations lead.

• Cross-functional Collaboration: The role demands extensive collaboration with:
  • Internal: FBP Retail teams, Marketing departments, Store Planning & Maintenance, Global Design Services (Artistic Director's office), Visual Merchandising teams, and Forecasting teams.
  • External: Local and overseas contractors, suppliers, department store/mall design and merchandising teams.

Methodology:

• Data-Driven Event Strategy: Leveraging data from past events, market trends, and customer feedback to inform future event designs and strategies.

• Agile Project Management: Implementing flexible and responsive processes to manage fluctuating project volumes and evolving business needs.

• Continuous Improvement Culture: Regularly reviewing event performance, gathering feedback, and implementing lessons learned to enhance future events and team capabilities.

• Brand Immersion: Ensuring all event designs deeply reflect Chanel's brand identity, heritage, and luxury positioning.

Company Website: https://www.chanel.com/

📝 Enhancement Note: Working for Chanel means operating within a highly prestigious and demanding environment. The culture likely emphasizes excellence, attention to detail, strong brand guardianship, and a sophisticated approach to client engagement, all of which are critical for event success.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level management position, typically considered a "Manager" or "Senior Manager" role within the operations or GTM support structure. It involves significant autonomy, strategic input, team leadership, and direct impact on divisional success.

Reporting Structure: The F&BP Event Design Manager will report to a senior leader within the F&BP division, likely a Director or VP. They will, in turn, manage a team of event design professionals. This structure provides visibility to senior leadership and direct influence over a specialized operational function.

Operations Impact: The role's impact on revenue is direct and measurable. Successful events driven by this manager are expected to:

• Increase foot traffic and engagement in retail spaces.

• Drive direct sales of F&BP products.

• Enhance brand loyalty and customer acquisition.

• Generate significant social media buzz and brand visibility.

• Capture valuable customer data for future marketing efforts.

Growth Opportunities:

• Specialization & Leadership: Potential to move into a Director-level role overseeing broader retail experience initiatives, global event strategy, or evolving into a Head of Retail Operations within the F&BP division.

• Cross-Functional Mobility: Opportunities to transition into related areas such as Global Brand Marketing, Retail Operations Strategy, or Visual Merchandising leadership, leveraging event management expertise.

• Global Exposure: Potential for international assignments or leading global event initiatives, given Chanel's multinational structure.

• Skill Development: Continuous learning in luxury market trends, sustainable design practices, advanced project management methodologies, and leadership development programs.

📝 Enhancement Note: This role offers a clear path for career advancement within the luxury retail sector, particularly for individuals who excel at bridging creative design with rigorous operational execution and measurable business outcomes.

🌐 Work Environment

Office Type: This is an on-site role, indicating a primary work location within a CHANEL office in Seoul. The environment is expected to be professional, sophisticated, and reflective of the brand's luxury image.

Office Location(s): Primarily the "SEOUL OFFICE" as specified. This location likely offers good accessibility within the city.

Workspace Context:

• Collaborative Environment: The workspace will foster collaboration with the internal F&BP, Retail, and Marketing teams, as well as external partners.

• Tool & Technology Access: Access to industry-standard design software, project management tools, and corporate IT infrastructure will be provided.

• Team Interaction: Frequent opportunities for direct interaction with the Event Design team, cross-functional colleagues, and potentially senior leadership during project reviews and strategic planning sessions.

Work Schedule: While the standard work week is likely 40 hours, the dynamic nature of event management may require flexibility to attend events, manage installations, or respond to urgent production issues, potentially involving evenings and weekends. The company likely has policies to manage this, such as time-off-in-lieu.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration, site visits for production oversight, and direct engagement with the physical execution of events, which are critical for maintaining Chanel's high standards.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or Talent Acquisition will review applications for basic qualifications and experience.

2. Hiring Manager Interview: A discussion with the direct hiring manager to assess strategic thinking, leadership style, relevant experience, and cultural fit. Expect questions about past event successes, team management, and understanding of the luxury market.

3. Portfolio Presentation & Deep Dive: A crucial stage where candidates present their portfolio. This will involve discussing selected projects in detail, focusing on:

• The strategic rationale and business objectives.
• The design process and creative solutions.
• Operational challenges faced and how they were overcome (budget, timeline, vendors).
• Measurable results and ROI (sales, traffic, brand impact).
• Team collaboration and stakeholder management.

1. Cross-functional/Team Interviews: Meetings with key stakeholders from F&BP Retail, Marketing, or other relevant departments to assess collaboration skills and alignment.

2. Final Interview: Potentially with a senior leader (e.g., Director or VP) to make a final decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your most impactful projects that showcase diversity in event type, scale, and strategic objectives.

• Storytelling: Structure each case study with a clear narrative: The Challenge/Objective, Your Approach (Strategy, Design, Operations), The Execution, and The Results (Quantifiable Impact).

• Quantify Impact: Be prepared to discuss specific metrics – sales uplift, foot traffic increase, lead generation, social media engagement, customer data captured, etc.

• Highlight Operations: Emphasize your role in budget management, vendor negotiation, quality control, timeline adherence, and on-site supervision.

• Brand Alignment: Demonstrate how your designs and execution strategies align with Chanel's luxury brand identity and target customer experience.

• Visuals: Use high-quality images, renderings, and floor plans to illustrate your work effectively.

Challenge Preparation:

• Case Study Analysis: Be ready to analyze a hypothetical event scenario and propose a strategic design and execution plan. Focus on how you would align with Chanel's brand, manage resources, and measure success.

• Process Improvement: Prepare to discuss how you would identify inefficiencies in event workflows and implement improvements for scalability and agility.

• Budget Scenarios: Be prepared for questions about managing event budgets, negotiating with suppliers, and making trade-offs when faced with constraints.

📝 Enhancement Note: The portfolio review is the most critical component of the application process for this role. Candidates must be able to articulate not only their creative vision but also their operational rigor and ability to deliver measurable business results within the luxury context.

🛠 Tools & Technology Stack

Primary Design & Planning Tools:

• AutoCAD: Essential for creating precise architectural and construction drawings, floor plans, and technical specifications.

• Sketchup: Useful for 3D modeling and quick visualization of event layouts and structures.

• Photoshop & Illustrator: Critical for creating visual assets, mood boards, graphic elements, and presentation materials.

• MS PowerPoint: The primary tool for creating compelling presentations to stakeholders, detailing event strategies, designs, and outcomes.

Project & Operations Management Tools:

• MS Excel: For advanced budgeting, financial tracking, data analysis, KPI reporting, and creating project schedules.

• Project Management Software: While not explicitly listed, familiarity with tools like Asana, Trello, Monday.com, or similar platforms for task management, workflow tracking, and team coordination would be beneficial.

• Procurement/ERP Systems: Experience with systems used for vendor management, purchase orders, and import/export logistics would be advantageous.

Analytics & Reporting:

• MS Excel: For data analysis and reporting on event performance metrics.

• Business Intelligence (BI) Tools: Familiarity with tools like Tableau or Power BI for creating interactive dashboards to visualize event impact and ROI would be a strong asset.

• CRM Systems: Understanding how events integrate with CRM data for customer tracking, lead generation, and personalized follow-up.

Collaboration & Communication:

• Microsoft Teams / Slack: For internal team communication and collaboration.

• Email (Outlook): Standard for professional communication.

📝 Enhancement Note: Proficiency in design software is non-negotiable. The ability to leverage MS Excel for robust financial and performance analysis, alongside effective use of presentation tools, is equally vital for demonstrating operational competence and strategic impact.

👥 Team Culture & Values

Operations Values:

• Excellence & Craftsmanship: A deep commitment to achieving the highest standards in every aspect of event design and execution, mirroring Chanel's dedication to quality and luxury.

• Brand Guardianship: A profound respect for and dedication to preserving and enhancing the Chanel brand image and heritage in all event activities.

• Client-Centricity: A focus on creating exceptional and memorable experiences for the target customer, aligning event design with customer expectations and desires.

• Data-Driven Decision Making: Utilizing insights from performance data and market trends to inform strategic decisions and optimize event outcomes.

• Efficiency & Agility: Embracing processes that ensure efficient resource utilization, timely execution, and the ability to adapt quickly to changing business needs or market opportunities.

• Sustainability: A growing emphasis on responsible event practices, including material sourcing, waste reduction, and recycling, contributing to Chanel's CSR commitments.

Collaboration Style:

• Cross-functional Integration: A proactive approach to collaborating with Retail, Marketing, Visual Merchandising, and other departments to ensure seamless event integration and alignment with broader business goals.

• Partnership with Vendors: Building strong, trust-based relationships with contractors and suppliers, fostering a collaborative environment to achieve shared objectives while ensuring quality and cost-effectiveness.

• Feedback Culture: Encouraging open communication and constructive feedback within the team and with stakeholders to drive continuous improvement and learning.

• Knowledge Sharing: Promoting the sharing of best practices, insights, and lessons learned across the team and with relevant departments to elevate overall operational effectiveness.

📝 Enhancement Note: The culture at Chanel likely emphasizes a blend of creative passion and disciplined execution. Success in this role hinges on embodying the brand's values while driving operational excellence through collaborative and data-informed practices.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Luxury Standards at Scale: Balancing the need for unique, high-impact events with the operational demands of increased project volume and the need for consistency across multiple activations.

• Bridging Creative Vision with Operational Constraints: Effectively translating sophisticated design concepts into reality within budget, timeline, and logistical limitations, especially in diverse retail environments.

• Measuring ROI in a Brand-Centric Industry: Quantifying the direct financial impact and ROI of events in a sector where brand image and customer experience are paramount and sometimes harder to measure directly against sales.

• Navigating Global vs. Local Requirements: Adapting global brand guidelines to resonate with local market nuances and customer preferences in Korea while ensuring brand consistency.

• Sustainability Implementation: Integrating and scaling sustainable practices effectively across all event productions, which can sometimes present logistical or cost challenges.

Learning & Development Opportunities:

• Advanced Event Strategy: Deepening expertise in strategic event planning, focusing on customer journey mapping and experiential marketing within the luxury context.

• Luxury Market Dynamics: Continuous learning about evolving trends in luxury consumer behavior, retail innovation, and competitive landscape within the beauty and fashion industries.

• Sustainability in Events: Specialized training or workshops on sustainable event management and CSR initiatives.

• Leadership & Team Development: Opportunities to hone leadership skills through team management, mentorship programs, and potentially formal leadership training.

• Cross-Functional Exposure: Gaining broader insights into marketing, retail operations, and brand management functions within Chanel.

📝 Enhancement Note: Addressing these challenges requires a strategic mindset, strong problem-solving skills, and a proactive approach to continuous learning, which are key attributes for success and growth in this role.

💡 Interview Preparation

Strategy Questions:

• "How would you align F&BP event strategies with Chanel's overarching business objectives for the Korean market?"

  • Preparation: Research Chanel's current business priorities, market position in Korea, and recent F&BP campaigns. Think about how events can directly contribute to sales, brand awareness, customer acquisition, or loyalty.

• "Describe a time you had to manage a significant increase in project volume. What strategies did you implement to maintain quality and efficiency?"

  • Preparation: Draw on your experience with process optimization, team delegation, and prioritization frameworks. Highlight how you adapted workflows and managed resources.

• "How do you measure the success and ROI of an event, particularly in the luxury sector where brand experience is key?"

  • Preparation: Prepare to discuss a range of KPIs beyond just sales, including foot traffic, customer engagement metrics, social media buzz, lead generation, data capture, and qualitative feedback. Be ready to present a case study demonstrating this.

• "How do you ensure that event designs and execution reflect and enhance a luxury brand's identity, such as Chanel's?"

  • Preparation: Discuss your understanding of luxury brand aesthetics, customer expectations, and attention to detail. Be ready to explain how you translate brand guidelines into tangible event experiences.

Company & Culture Questions:

• "What do you admire most about Chanel's approach to events or brand experiences?"

  • Preparation: Research recent Chanel events, campaigns, or retail experiences. Focus on aspects that align with your own values and professional interests.

• "How would you foster a culture of continuous improvement and data literacy within your event design team?"

  • Preparation: Think about performance management, feedback mechanisms, training initiatives, and how you would encourage data-driven decision-making.

• "Describe your experience collaborating with diverse stakeholders (e.g., retail, marketing, external vendors). How do you manage conflicting priorities?"

  • Preparation: Prepare examples that showcase your negotiation, communication, and stakeholder management skills, emphasizing building consensus and achieving shared goals.

Portfolio Presentation Strategy:

• Concise & Impactful: Aim for a presentation that is 20-30 minutes long, allowing ample time for Q&A.

• Focus on Strategic Impact: For each project, clearly articulate the objective, your role, the strategy, the operational execution, and the measurable results.

• Highlight Operations: Explicitly detail your responsibilities in budget management, vendor selection, quality control, and on-site supervision.

• Showcase Problem-Solving: Be prepared to discuss challenges encountered and how you creatively or operationally overcame them.

• Connect to Chanel: Where possible, draw parallels between your past work and the type of events or brand experiences Chanel delivers.

📝 Enhancement Note: Anticipate questions that probe your understanding of luxury brand operations, strategic event planning, team leadership, and your ability to deliver measurable results within a high-stakes environment. Your portfolio presentation is your primary opportunity to demonstrate these capabilities.

📌 Application Steps

To apply for this F&BP Event Design Manager position at CHANEL:

• Submit Your Application: Navigate to the provided career portal link and complete the online application form. Ensure all sections are filled accurately with your professional details.

• Tailor Your Resume: Customize your resume to highlight experience directly relevant to retail design, event management, strategic planning, budget control, and team leadership. Use keywords from the job description such as "event strategy," "retail design," "stakeholder management," and "budget management." Quantify achievements with specific numbers (e.g., managed budgets up to X, increased event traffic by Y%).

• Prepare Your Portfolio: Curate a digital portfolio (PDF or dedicated website) showcasing 3-5 of your most relevant projects. Each project should detail the objectives, your strategic approach, operational execution (including budget and vendor management), and quantifiable results. Be ready to present this portfolio effectively during the interview process.

• Research Chanel: Deeply understand Chanel's brand, its F&BP division, its marketing strategies, and its approach to customer experience and events. Familiarize yourself with its presence in the Korean market.

• Practice Your Presentation: Rehearse your portfolio presentation and your answers to common interview questions, focusing on articulating your strategic thinking, operational capabilities, and leadership style clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.