Experience & Design Strategist (m/w/d), Wien | Senior Consultant – Senior Manager Level

TOWA - the digital growth company
Full-time€60k-130k/year (EUR)Vienna, Austria

📍 Job Overview

Job Title: Experience & Design Strategist (m/w/d) | Senior Consultant – Senior Manager Level

Company: TOWA - the digital growth company

Location: Vienna, Austria

Job Type: Full-Time

Category: Digital Strategy & Experience Design (Consulting)

Date Posted: June 23, 2026

Experience Level: 5-10 Years (Senior to Senior Manager)

Remote Status: Remote OK (Hybrid with potential for full remote)

🚀 Role Summary

  • Drive end-to-end digital transformation initiatives, focusing on strategy to execution with measurable progress and real impact for clients.

  • Translate complex business models and use cases into clear, compelling experience principles and customer journey strategies.

  • Act as the central facilitator, ensuring seamless integration of strategy, content, design, and technology across project workstreams.

  • Leverage AI-native workflows and generative tools to augment creative processes and enhance output quality.

  • Foster a culture of continuous improvement, iteration, and client-challenging to achieve optimal outcomes.

📝 Enhancement Note: While the title and description emphasize "Experience & Design Strategist," the core responsibilities and required skills align with a senior-level consultant role focused on customer experience (CX), service design, and digital strategy within a consulting firm. The "AI-native" aspect suggests a forward-thinking approach to leveraging new technologies in strategy development. The Senior-Manager level implies significant project leadership and client-facing responsibilities.

📈 Primary Responsibilities

  • Lead the development and execution of comprehensive experience and design strategies, encompassing Brand Experience, Brand Identity, Customer Experience (CX), Customer Journeys, Service Design, and Information Architecture.

  • Advise clients from a strategic design perspective, effectively translating intricate business models and specific use cases into actionable experience principles that guide project vision.

  • Orchestrate and synthesize multiple workstreams (strategy, content, design, technology) to ensure cohesive and consistent end-to-end customer experiences and seamless project delivery.

  • Expertly facilitate and lead methodologies and formats such as Design Thinking, Ideation, Co-Creation Workshops, Jobs-to-be-Done (JTBD), and Service Blueprints, selecting the most impactful approach for each project.

  • Translate abstract ideas into tangible outcomes through compelling storytelling, clear visualizations, and prototypes at various fidelity levels, facilitating team alignment and informed decision-making.

  • Uphold high-quality standards while embracing exploration, iteration, and innovation, proactively challenging clients when necessary to steer them toward optimal strategic solutions.

  • Mentor and develop junior colleagues through constructive critique, collaborative engagement, and demonstrating strong craft leadership within the design and strategy team.

  • Proactively integrate AI-native workflows, defining strategic intent and utilizing generative tools for ideation and option generation, applying critical judgment for quality assurance before client delivery.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on facilitation, and mentorship. The emphasis on "AI-native" and "generative tools" indicates a requirement to be at the forefront of technological adoption in design and strategy. The role requires a strong ability to manage complex client engagements and drive cross-functional alignment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Design, Business, Marketing, or a related field is implied, complemented by continuous professional development.

Experience: A proven track record of 5-10 years in experience and/or design strategy, ideally within an agency or consulting environment. For Senior-Manager level, demonstrated depth in managing large-scale engagements and client relationships is expected.

Required Skills:

  • Experience & Design Strategy Leadership: Proven ability to lead and define strategic direction for brand, customer, and service experiences.

  • Strategic Design Thinking: Translating complex business models and B2B logics into clear, actionable experience principles and customer journey maps.

  • Methodology Mastery: Proficient in Design Thinking, Ideation, Co-Creation Workshops, Jobs-to-be-Done (JTBD), and Service Blueprints, with the acumen to select and apply them effectively.

  • Cross-functional Workstream Management: Ability to integrate strategy, content, design, and technology to ensure cohesive project outcomes.

  • Storytelling & Visualization: Exceptional talent for communicating complex ideas clearly through narratives, visual aids, and prototypes.

  • AI-Native Workflow Integration: Experience leveraging generative AI tools for ideation, content generation, and process augmentation.

  • Client & Stakeholder Management: Skill in engaging with clients and stakeholders at strategic levels, facilitating decision-making.

  • Quality Assurance & Iteration: Commitment to high standards, coupled with openness to iterative development and continuous improvement.

  • Craft Leadership & Mentorship: Ability to guide and develop design and strategy talent within a team.

  • Business Acumen: Strategic understanding of complex business models and B2B environments.

  • Language Proficiency: Excellent German and English communication skills (written and spoken).

Preferred Skills:

  • Experience in Brand Identity and Information Architecture development.

  • Familiarity with prototyping tools across various fidelity levels.

  • Experience with specific design and collaboration platforms relevant to consulting.

📝 Enhancement Note: The requirements emphasize a strategic and holistic approach to design, moving beyond individual artifacts to system-level thinking. The "AI-native" requirement is a key differentiator, suggesting a need for candidates who are early adopters of AI in creative and strategic processes. Fluency in both German and English is critical given the client base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

  • Demonstrable case studies showcasing leadership in experience and/or design strategy projects.

  • Evidence of translating complex business models into tangible customer experience strategies and service designs.

  • Examples of facilitated workshops (e.g., Design Thinking, Co-Creation, JTBD) and their outcomes.

  • Visualizations and prototypes that illustrate strategic thinking and decision-making processes.

  • Documentation of how strategy, content, design, and technology were integrated.

  • Examples of AI-assisted ideation or output within a strategic context. Process Documentation:

  • Showcase of how you define and document experience principles and customer journey frameworks.

  • Examples of how you manage and guide cross-functional workstreams towards a unified strategic vision.

  • Documentation demonstrating your iterative design process, including feedback loops and quality assurance checkpoints.

  • Case studies illustrating how you challenge conventional approaches and drive innovation for clients.

📝 Enhancement Note: The portfolio should not only showcase finished products but also the strategic thinking, process facilitation, and collaborative methods employed. For a senior-level role, demonstrating leadership in managing complex engagements and driving measurable impact is crucial. The inclusion of AI-driven processes is a significant differentiator.

💵 Compensation & Benefits

Salary Range: €60,000 - €130,000 gross per year (All-in). This range is stated to include all salary components and is a target. The exact figure within this range will depend on skills, responsibility, and experience, not previous salary. This range meets or exceeds the minimums of the applicable collective agreement for Advertising & Market Communication in Vienna.

Benefits:

  • Team Spirit: Collegial teams with strong cohesion, mutual support, and humor.

  • Transparent Structures: Flat hierarchies and an open-door policy fostering direct communication.

  • Open Vacation Policy: Statutory vacation plus additional days through the "Above & Beyond" policy.

  • Work from Anywhere: Flexibility to work from home or temporarily abroad.

  • Flexible Working Hours: Broad flextime arrangements, respecting client and team meeting commitments.

  • Adaptive Models: Options for full-time, part-time, fixed-term, or permanent employment.

  • Impactful Projects: Engaging, innovative, and varied projects with steep learning curves, contributing to real progress.

  • Growth Guaranteed: Individual training budget for workshops, certifications, or coaching.

  • Career Paths: Clear structures for professional development despite flat hierarchies.

  • Mobility & Events: Up to €467 for public transport/Deutschlandticket, regular team events, and industry conference attendance.

  • Loft Offices: Centrally located, modern, creative spaces for collaboration, stocked with snacks and drinks.

  • Rewards: Performance-based reward system for personal and company successes.

Working Hours: The role is full-time, with flexible working hours within a broad flextime framework. Specific hours will be coordinated to ensure reliability for client and team meetings. The AI-estimated standard is 40 hours per week.

📝 Enhancement Note: The compensation is competitive for a Senior-to-Senior Manager level consulting role in Vienna, particularly with the explicit all-in range and focus on skills over previous salary. The benefits package is comprehensive, emphasizing flexibility, professional development, and work-life integration, which are attractive to experienced professionals in the digital and consulting space. The "Work from Anywhere" and flexible hours are key differentiators.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Transformation Consulting & Growth. TOWA positions itself as a company that drives digital transformation end-to-end, focusing on strategy and execution to create measurable progress and impact. They emphasize a mindset where "Everything is BETA," fostering innovation and progress.

Company Size: TOWA is a medium-sized company, likely employing between 50-250 individuals based on the typical profile of a specialized digital growth consultancy operating in multiple locations. This size allows for a balance of structured processes and agile, team-oriented work.

Founded: The company was founded with a clear vision to actively shape digital transformation for their clients. While the exact founding year isn't provided, their positioning suggests a modern, forward-thinking consultancy that has evolved with the digital landscape.

Team Structure:

  • Operations Team Aspect: The "Consulting Cluster" structure implies specialized groups of consultants. This role sits within a cluster focused on consulting, likely integrating with other disciplines like technology, data, and creative services.

  • Reporting Structure: The role reports to Julius Wuhnsen, indicating a direct reporting line within the consulting hierarchy. The structure is described as flat, suggesting accessibility and direct communication channels.

  • Cross-functional Collaboration: The role is inherently cross-functional, requiring close collaboration with strategy, content, design, and technology teams, as well as direct client engagement. This fosters a highly collaborative and integrated work environment.

Methodology:

  • Data Analysis & Insights: While not explicitly detailed for this role, a digital growth company like TOWA would heavily rely on data to inform strategy and measure impact. Expect a data-driven approach to understanding client needs and validating strategic decisions.

  • Workflow Planning & Optimization: The core of this role involves planning and optimizing workflows for experience and design strategy, ensuring efficiency and effectiveness from conception to execution.

  • Automation & Efficiency: The "AI-native" aspect explicitly points to the use of automation and advanced tools to enhance efficiency and output quality in strategic and creative processes.

Company Website: https://www.towa-digital.com

📝 Enhancement Note: TOWA appears to foster a dynamic and innovative consulting environment. The "BETA" culture suggests an acceptance of experimentation and a drive for continuous improvement. The company size likely offers opportunities for significant impact and visibility for individuals, while maintaining a collaborative and supportive team atmosphere.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior Consultant to Senior Manager level. This signifies a significant level of autonomy, responsibility, and expertise.

  • Senior Consultant: Expected to lead significant project workstreams, manage client relationships at a tactical level, and contribute substantively to strategy development. They mentor junior team members and are expected to be highly proficient in core methodologies.

  • Senior Manager: Expected to lead entire projects or large engagements, manage client relationships at a strategic level, and play a key role in business development. They are responsible for team leadership, P&L awareness, and driving business impact. The "Senior-Manager Level" expectation implies the capacity for this higher level of responsibility, including steering large engagements.

Reporting Structure: The role reports directly to Julius Wuhnsen. This suggests a focused mentorship and guidance structure, with Julius likely acting as a senior leader who provides strategic direction, career coaching, and oversight for key client engagements. The flat hierarchy at TOWA means that even at this level, direct access to other leaders and cross-functional teams is encouraged.

Operations Impact: The "Experience & Design Strategist" role has a profound impact on revenue and business decisions by:

  • Enhancing Customer Acquisition & Retention: By designing superior customer experiences and journeys, the role directly influences customer satisfaction, loyalty, and lifetime value, which are critical revenue drivers.

  • Optimizing Digital Product/Service Strategy: Strategic design ensures that digital offerings meet market needs and user expectations, leading to higher adoption rates and market penetration.

  • Improving Brand Perception & Value: Strong brand and experience strategies build brand equity, differentiate offerings, and command premium pricing.

  • Driving Efficiency: Streamlined service design and information architecture can reduce operational costs and improve customer service efficiency.

  • Informing Investment Decisions: Strategic insights generated through this role help clients prioritize digital investments for maximum ROI.

Growth Opportunities:

  • Operations Skill Advancement: Deepen expertise in specific areas like Service Design, CX Strategy, or AI-driven creative processes. Potential to become a subject matter expert or lead methodology development.

  • Leadership Development: Progress from Senior Consultant to Senior Manager, taking on larger client accounts, managing teams, and contributing to business development. Opportunities for leadership in specific practice areas.

  • Specialization & Cross-Pollination: Develop expertise in AI-native workflows and generative AI applications within strategy, or pivot to focus more on brand strategy, digital product strategy, or client account management. The "Consulting Cluster" model might allow for exposure to other practice areas.

📝 Enhancement Note: This role offers a clear path for growth within a specialized consulting firm. The "Senior Consultant – Senior Manager Level" designation suggests that candidates with strong leadership potential will be considered, and the company emphasizes structured development despite flat hierarchies. The impact on business decisions is significant, linking directly to customer acquisition, retention, and overall digital growth strategy.

🌐 Work Environment

Office Type: TOWA operates from modern, creative "Loft Offices." These spaces are designed to be central, well-equipped, and conducive to collaboration, idea generation, and informal interaction. They are not traditional corporate offices but rather inspirational environments.

Office Location(s): Vienna, Austria is the primary location specified. The company also mentions operating within the DACH region (Germany, Austria, Switzerland), suggesting potential for project-based travel or collaboration with teams/clients in these areas. The "Work from anywhere" benefit indicates that while the office is a hub, physical presence is not strictly mandatory daily.

Workspace Context:

  • Collaborative Environment: The loft office design, emphasis on "Team Spirit," and "Open Door" mentality foster a highly collaborative atmosphere. Expect opportunities for spontaneous brainstorming, knowledge sharing, and peer support.

  • Operations Tools & Technology: The role requires proficiency with AI-native workflows and generative tools. The office is equipped with modern amenities, and the company likely provides access to necessary software and platforms for strategy, design, and collaboration.

  • Team Interaction: Regular team events and the open office layout encourage regular interaction with colleagues from various disciplines, facilitating cross-pollination of ideas and fostering a strong sense of community.

Work Schedule: Flexible working hours are a key benefit, with a broad flextime range. However, this flexibility is balanced by the need for reliability in client meetings and team collaborations. Standard full-time is likely around 40 hours per week, but the emphasis is on output and meeting commitments rather than strict adherence to a daily clock.

📝 Enhancement Note: The work environment at TOWA is designed to be modern, flexible, and collaborative, reflecting the agile nature of digital consulting. The "Work from Anywhere" policy, combined with physical office spaces, offers a hybrid model. The emphasis on creativity and collaboration in the loft offices suggests an environment that encourages innovation and strong team bonds.

📄 Application & Portfolio Review Process

Interview Process:

  1. Initial Application: Submit CV, salary expectations, and notice period/start date.

  2. Screening: Likely a review of qualifications and experience against the role requirements.

  3. Interviews (Potentially Multiple Rounds):

  • Hiring Manager Interview (Julius Wuhnsen): Focus on strategic alignment, experience, leadership potential, and cultural fit. Expect questions about your approach to experience strategy, AI integration, and client management.
  • Team/Peer Interviews: Interaction with potential colleagues to assess collaboration style, technical skills, and fit within the team dynamic.
  • Case Study/Presentation: A practical exercise to demonstrate your strategic thinking, problem-solving skills, and ability to articulate complex ideas. This is where your portfolio will be heavily leveraged.
  1. Final Evaluation: Assessment of overall suitability, including experience, skills, cultural alignment, and potential for growth.

Portfolio Review Tips:

  • Curate Strategically: Select 3-5 of your strongest projects that best exemplify your experience and design strategy leadership, particularly those involving complex business models or digital transformation.

  • Focus on Process & Impact: For each project, clearly articulate the challenge, your strategic approach, the methodologies used (especially Design Thinking, JTBD, AI integration), your specific role and contributions, and – crucially – the measurable business impact and ROI.

  • Showcase AI Integration: If possible, include examples where you leveraged AI tools for ideation, content generation, or process optimization, explaining your rationale and the outcomes.

  • Visual Appeal & Clarity: Ensure your portfolio is visually engaging and easy to navigate. Use clear language and strong visuals (mockups, journey maps, blueprints) to convey your ideas.

  • Storytelling: Frame each case study as a narrative – problem, solution, result. Highlight how you brought disparate workstreams together to create a cohesive experience.

  • Prepare for Walkthrough: Be ready to present and discuss your portfolio in detail, answering questions about your decisions, challenges, and learnings.

Challenge Preparation:

  • Strategic Thinking: Be prepared for questions that require you to think on your feet about hypothetical client scenarios, digital transformation challenges, or how to integrate AI into existing strategies.

  • Methodology Application: Practice articulating how you would apply specific methodologies (Design Thinking, JTBD) to solve client problems.

  • Problem-Solving: Demonstrate your ability to break down complex problems, identify root causes, and propose innovative solutions.

  • Communication & Influence: Prepare to discuss how you would present strategic recommendations to clients, manage stakeholder expectations, and drive consensus.

  • AI Strategy: Think about the strategic implications of AI for businesses and how you would advise clients on its adoption in their experience and design strategies.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on practical application and strategic thinking. A well-curated portfolio that demonstrates not just design skills but also strategic leadership, process management, and measurable impact is paramount. The AI-native requirement means candidates should be ready to discuss their experience and vision for using AI in strategy.

🛠 Tools & Technology Stack

Primary Tools:

  • Design & Strategy Facilitation: Tools supporting Design Thinking, Ideation, Co-Creation, JTBD, Service Blueprints (e.g., Miro, Mural, Figma, Adobe XD for collaboration and visualization).

  • Prototyping: Tools for creating various fidelity prototypes (e.g., Figma, Sketch, InVision, Adobe Creative Suite).

  • AI & Generative Tools: Proficiency in leveraging generative AI platforms for ideation, content generation, and workflow augmentation (specific tools may vary, but a general understanding and practical application are key).

  • Project Management: Tools for managing workstreams and project timelines (e.g., Asana, Jira, Monday.com).

Analytics & Reporting:

  • CX Analytics Platforms: Understanding of how user behavior data, NPS, CSAT, and other CX metrics are used to inform strategy.

  • Web Analytics: Familiarity with tools like Google Analytics for understanding user engagement.

  • Data Visualization Tools: Ability to interpret and present data insights, potentially using tools like Tableau or Power BI.

CRM & Automation:

  • CRM Systems: General understanding of CRM functionalities and how customer data informs journey mapping and experience design (e.g., Salesforce, HubSpot).

  • Integration Tools: Awareness of how different systems connect to create seamless customer experiences.

📝 Enhancement Note: The technology stack emphasizes collaborative digital whiteboarding, design and prototyping tools, and crucially, a demonstrated ability to integrate and leverage AI-native and generative AI tools within strategic and creative workflows. Proficiency here is not just about knowing the tools but understanding how they enhance strategic output and efficiency.

👥 Team Culture & Values

Operations Values:

  • "Everything is BETA": A core value emphasizing continuous improvement, experimentation, and an iterative approach to strategy and execution. This encourages innovation and a proactive mindset.

  • Measurable Progress & Real Impact: A strong focus on delivering tangible results and demonstrating value for clients through data-driven insights and strategic execution.

  • Holistic Thinking (End-to-End): Commitment to understanding and addressing the entire client journey, from strategy to implementation, ensuring coherence and effectiveness.

  • Customer-Centricity: Designing experiences from the perspective of the end-customer, ensuring relevance, desirability, and usability.

  • Craftsmanship & Quality: Upholding high standards in strategic thinking, design execution, and client delivery.

  • Collaboration & Teamwork: Valuing mutual support, knowledge sharing, and collective problem-solving to achieve shared goals.

Collaboration Style:

  • Cross-functional Integration: Actively seeking collaboration across strategy, content, design, and technology disciplines to ensure integrated solutions.

  • Co-Creation: Engaging clients and internal teams in collaborative workshops to foster buy-in and leverage diverse perspectives.

  • Constructive Critique: A culture of providing and receiving feedback openly and respectfully to drive continuous improvement and elevate quality.

  • Open Communication: Transparent communication channels, flat hierarchies, and an open-door policy encourage dialogue and knowledge sharing.

  • Agile & Iterative: Embracing agile principles in project execution, allowing for flexibility, adaptation, and rapid iteration based on feedback and new insights.

📝 Enhancement Note: TOWA's culture appears to be modern, progressive, and highly focused on client impact and continuous improvement. The "BETA" mindset, coupled with a strong emphasis on collaboration and customer-centricity, creates an environment ripe for innovation and professional growth. The emphasis on AI integration is a clear indicator of the company's forward-thinking approach.

⚡ Challenges & Growth Opportunities

Challenges:

  • Navigating Complexity: Translating highly complex or ambiguous business models into clear, actionable experience strategies for clients.

  • Driving Client Buy-in for Innovation: Persuading clients to adopt new approaches or technologies, especially AI, when they may be hesitant or risk-averse.

  • Balancing Strategy with Execution: Ensuring strategic visions are translated into practical, implementable solutions without compromising quality or core principles.

  • Managing Multiple Workstreams: Effectively coordinating diverse teams and deliverables across strategy, content, design, and technology to maintain a cohesive end-to-end experience.

  • Keeping Pace with AI Advancements: Continuously learning and adapting to the rapidly evolving landscape of AI tools and their application in strategy and design.

Learning & Development Opportunities:

  • Operations Skill Advancement: Deep dive into advanced CX metrics, service design frameworks, or specialized areas of brand strategy.

  • AI & Generative Technology Expertise: Access to training and hands-on experience with cutting-edge AI tools for strategic and creative applications.

  • Client Leadership & Business Development: Opportunities to hone skills in client relationship management, proposal development, and contributing to new business acquisition.

  • Mentorship & Craft Leadership: Formal and informal mentorship opportunities with senior leaders like Julius Wuhnsen and peers, focusing on developing leadership and strategic thinking capabilities.

  • Industry Exposure: Participation in industry conferences, workshops, and certifications to stay abreast of the latest trends in digital transformation, experience design, and AI.

📝 Enhancement Note: The role presents significant challenges related to strategic complexity, client influence, and technological adoption. However, these challenges are directly tied to substantial growth opportunities in specialized consulting skills, AI integration, and leadership development within a dynamic digital agency environment.

💡 Interview Preparation

Strategy Questions:

  • "Describe a time you translated a complex business model into a clear customer experience strategy. What was your process, and what was the outcome?" (Focus on methodology, stakeholder management, and impact.)

  • "How would you approach integrating generative AI into the early stages of a new client project concerning brand experience strategy?" (Demonstrate understanding of AI's role in ideation, content generation, and strategic intent.)

  • "Imagine a client is hesitant to embrace a new digital experience strategy due to perceived risk. How would you build their confidence and secure buy-in?" (Highlight your persuasive communication, risk mitigation, and strategic justification skills.)

  • "Walk me through your process for ensuring a consistent end-to-end customer journey across multiple touchpoints and teams (e.g., marketing, sales, support)." (Emphasize cross-functional coordination and holistic thinking.) Company & Culture Questions:

  • "What does 'Everything is BETA' mean to you in a consulting context, and how would you apply it in this role?" (Showcase your embrace of iteration and continuous improvement.)

  • "How do you see the role of AI evolving in digital growth and experience strategy over the next 3-5 years?" (Demonstrate forward-thinking and strategic perspective on technology.)

  • "Describe your leadership style when mentoring junior colleagues or leading project teams." (Highlight your collaborative and development-focused approach.)

  • "How do you ensure your work aligns with client business objectives and delivers measurable impact?" (Focus on ROI, KPIs, and data-driven decision-making.) Portfolio Presentation Strategy:

  • Define Your Narrative: For each case study, clearly articulate the "Why" (client challenge/goal), "What" (your strategy and solution), and "How" (methodologies, tools, collaboration), and "So What" (impact, results, learnings).

  • Highlight AI's Role: If AI was used, clearly explain how and why it was integrated, and what value it added (e.g., accelerated ideation, generated diverse options, enhanced content). Be prepared for questions on ethical considerations or limitations.

  • Showcase Process, Not Just Output: Emphasize the strategic thinking, workshop facilitation, and cross-functional alignment steps that led to the final outcome.

  • Quantify Impact: Whenever possible, use metrics to demonstrate the success of your strategies (e.g., increased conversion rates, improved customer satisfaction scores, reduced operational costs).

  • Be Ready for Deep Dives: Anticipate questions about specific design decisions, challenges encountered, and alternative approaches you considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic acumen, practical application of methodologies, a forward-thinking approach to AI, and strong client-facing skills. The portfolio presentation is a critical component, requiring a clear, impact-driven narrative that showcases strategic leadership and process.

📌 Application Steps

To apply for this Experience & Design Strategist position:

  • Submit your application through the provided link on join.com.

  • Portfolio Customization: Tailor your CV and portfolio to highlight experience in digital transformation, experience strategy, customer journey mapping, service design, and any relevant AI integration. Prepare specific case studies that showcase your strategic thinking and problem-solving skills.

  • Resume Optimization: Ensure your resume clearly articulates your track record as a Senior Consultant or Senior Manager, emphasizing leadership in strategy and design, client management, and quantifiable achievements. Integrate keywords like "Digital Transformation," "Experience Strategy," "Customer Experience," "AI-native," "Design Thinking," and "Service Design."

  • Interview Preparation: Practice articulating your thought process for hypothetical client scenarios and be ready to discuss your approach to leveraging AI in strategy. Prepare to present your portfolio with a focus on impact and process.

  • Company Research: Familiarize yourself with TOWA's website, their "BETA" culture, and their approach to digital growth. Understand their client base and typical project types to align your application and interview responses with their values and services.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Proven track record in experience or design strategy, ideally within an agency or consulting environment. Proficiency in design methodologies like Design Thinking and JTBD, combined with strong storytelling skills and fluency in German and English.