Experience & Design Strategist (m/w/d), München | Senior Consultant – Senior Manager Level

📍 Job Overview

Job Title: Experience & Design Strategist (m/w/d) | Senior Consultant – Senior Manager Level

Company: TOWA - the digital growth company

Location: München, Germany

Job Type: Full-Time

Category: Digital Transformation Consulting / Experience Strategy

Date Posted: June 23, 2026

Experience Level: Senior Consultant – Senior Manager (5-10 years)

Remote Status: Hybrid (Work from anywhere flexibility, with in-office presence for meetings)

🚀 Role Summary

• Lead and shape the end-to-end digital transformation strategy with a strong focus on user experience and design principles, driving measurable progress and real impact for clients.

• Translate complex business models and technical use cases into coherent and compelling experience strategies, acting as the central visionary for client projects.

• Orchestrate cross-functional workstreams, ensuring seamless integration of strategy, content, design, and technology to deliver consistent and engaging customer journeys.

• Leverage advanced design methodologies and AI-native tools to rapidly iterate on concepts, visualize ideas, and facilitate data-driven decision-making processes for clients and internal teams.

📝 Enhancement Note: This role is positioned as a strategic individual contributor or team lead, bridging the gap between high-level business objectives and tangible, user-centric design solutions. The "Senior Consultant – Senior Manager Level" designation suggests a need for strong project leadership, client-facing skills, and the ability to manage complex engagements independently or with minimal supervision. The emphasis on "AI-native" workflow indicates a forward-thinking approach to leveraging generative AI for ideation and prototyping, requiring candidates to be comfortable with new technological paradigms.

📈 Primary Responsibilities

• Spearhead the development and execution of comprehensive experience and design strategies, encompassing Brand Experience, Brand Identity, Customer Experience, Customer Journeys, Service Design, and Information Architecture.

• Consult clients from a strategic design perspective, translating intricate business models and specific use cases into actionable experience principles and maintaining a consistent vision throughout project lifecycles.

• Act as the central hub for project workstreams, ensuring alignment and integration across strategy, content, design, and technology to deliver a cohesive and impactful end-user experience.

• Expertly facilitate and lead a range of methodologies and formats, including Design Thinking, Ideation sessions, Co-Creation workshops, Jobs-to-be-Done (JTBD) analysis, and Service Blueprinting.

• Make complex ideas tangible and actionable through compelling storytelling, effective visualization techniques, and the creation of prototypes at various fidelity levels to align teams and stakeholders and streamline decision-making.

• Maintain high standards of quality and design excellence while fostering an environment of exploration, iteration, and continuous improvement, challenging clients constructively when necessary.

• Contribute to the growth and development of colleagues through constructive critique, close collaboration, and visible craft leadership within the design team.

• Embrace an AI-native workflow by defining clear intents, utilizing generative tools for option exploration, and applying critical judgment to ensure quality and successful deployment of solutions.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic client advisory and hands-on design leadership. The role requires not only the ability to define strategy but also to guide its implementation across various disciplines. The emphasis on "challenging clients" and "craft leadership" suggests an expectation of proactive engagement and a commitment to pushing creative boundaries within a consulting framework.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design, digital strategy, human-computer interaction, business, or a related field is expected. Advanced degrees or certifications in relevant areas may be advantageous.

Experience: A proven track record in experience design, service design, CX strategy, or digital transformation consulting, with a minimum of 5-10 years of progressive experience. Experience within an agency or consulting environment is highly preferred. For Senior Manager level, demonstrated leadership in managing large-scale engagements and client relationships is crucial.

Required Skills:

• Experience & Design Strategy: Deep expertise in developing and implementing holistic experience strategies across various touchpoints.

• Customer Experience (CX) & Journey Mapping: Ability to map, analyze, and optimize customer journeys to enhance engagement and satisfaction.

• Service Design & Blueprinting: Proficiency in designing and visualizing service ecosystems and customer interactions.

• Information Architecture: Skill in structuring and organizing digital content and navigation for optimal user flow.

• Design Thinking & Facilitation: Mastery of Design Thinking principles and expert facilitation of ideation, co-creation, and workshop sessions.

• Jobs-to-be-Done (JTBD): Application of JTBD frameworks to understand user needs and drive product/service innovation.

• Prototyping & Visualization: Ability to create compelling prototypes and visualizations at various fidelity levels.

• Storytelling: Excellent narrative and communication skills to convey complex ideas effectively.

• AI-Native Workflow: Experience or demonstrated aptitude in leveraging generative AI tools for design ideation and output generation.

• Business Acumen: Strong understanding of complex B2B business models, use cases, and stakeholder dynamics.

• Language Proficiency: Excellent command of German and English, both written and spoken.

Preferred Skills:

• Brand Experience & Identity: Experience in shaping brand perception and visual identity.

• User Interface (UI) / User Experience (UX) Design: Foundational knowledge or experience in UI/UX design principles.

• Agile Methodologies: Familiarity with agile development processes and iterative design within these frameworks.

• Stakeholder Management: Proven ability to manage and influence diverse stakeholder groups.

• Consulting Frameworks: Knowledge of common consulting frameworks and project management methodologies.

📝 Enhancement Note: The required skills map directly to the core responsibilities, emphasizing a blend of strategic thinking, design execution, and client-facing capabilities. The "AI-native" requirement is a significant differentiator, suggesting a need for candidates who are not only proficient in traditional design but also adaptable to emerging AI technologies for efficiency and innovation. The distinction between Senior Consultant and Senior Manager levels implies a progression in client management and strategic leadership responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Case Studies: Showcase a minimum of 3-5 significant projects demonstrating your ability to lead experience and design strategy from conception to execution.

• Problem-Solution-Impact: Each case study should clearly articulate the client's challenge, your strategic approach, the methodologies employed, and the measurable impact or outcomes achieved.

• Methodology Application: Highlight your expertise in applying Design Thinking, JTBD, Service Blueprints, and workshop facilitation, with visual examples of artifacts produced.

• Visual Storytelling: Include examples of compelling visualizations, prototypes, and narrative presentations used to align stakeholders and drive decisions.

• AI Integration (Optional but Recommended): If applicable, showcase projects where AI tools were used to enhance ideation, prototyping, or analysis, detailing the process and benefits.

Process Documentation:

• Workflow Design: Demonstrate experience in designing and documenting end-to-end customer journeys and service blueprints.

• Methodology Frameworks: Provide examples of how you have structured and led Design Thinking or co-creation workshops.

• Performance Metrics: Illustrate how you have defined and tracked key performance indicators (KPIs) related to experience improvements.

• Deliverable Examples: Include samples of experience principles, strategy documents, or user journey maps you have created.

📝 Enhancement Note: Given the strategic and design-centric nature of this role, a robust portfolio is critical. It serves as tangible proof of the candidate's strategic thinking, design craft, and ability to translate complex problems into actionable solutions. The emphasis on "impact" and "measurable progress" means portfolios should go beyond visual aesthetics to demonstrate business value.

💵 Compensation & Benefits

Salary Range: €60,000 - €130,000 gross per year (All-in). This range is an "all-in" target salary, potentially including variable components or additional benefits. The specific placement within this range will be determined by the candidate's skills, responsibilities, and experience, not by previous salary history.

Benefits:

• Team Spirit: Collegial teams with genuine cohesion, mutual support, and a good sense of humor.

• Transparent Structures: Flat hierarchies and an open-door policy fostering direct communication and collaboration at eye level.

• Open Vacation Policy: Statutory vacation days plus additional "Above & Beyond" policy for extra time off.

• Work from Anywhere: Flexibility to work from home or temporarily abroad, prioritizing productivity.

• Flexible Working Hours: Generous flextime with reliable scheduling for client and team meetings.

• Work Models: Full-time or part-time options, fixed or temporary, with collaborative solutions.

• Exciting Projects: Innovative, diverse projects with steep learning curves, contributing to tangible progress.

• Growth Guaranteed: Individual training budget for workshops, certifications, or coaching.

• Career Paths: Clear structures for career development despite flat hierarchies.

• Mobility & Events: Up to €467 for public transport/Deutschlandticket, regular team events, and industry event attendance.

• Loft Offices: Centrally located, modern, creative office spaces with amenities and networking opportunities.

• Rewards: Performance-based reward system for personal and company successes.

Working Hours: Standard 40-hour work week, with significant flexibility in scheduling outside of essential client and team meetings.

📝 Enhancement Note: The salary range is quite broad, reflecting the "Senior Consultant – Senior Manager Level." Candidates should be prepared to articulate their expected compensation within this range based on their specific experience and the scope of responsibilities they are prepared to undertake. The "all-in" nature means understanding how variable components might contribute to the total compensation is key. The benefits package is comprehensive, emphasizing work-life integration, professional development, and a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Transformation Consulting / Technology Services. TOWA positions itself as a "digital growth company" focused on end-to-end digital transformation, from strategy to execution, emphasizing measurable progress and impact.

Company Size: The job posting implies a growing, dynamic consulting firm with a significant project pipeline and a focus on talent acquisition. While not explicitly stated, the presence of multiple levels (Senior Consultant to Senior Manager) and a structured benefits package suggests a company size that can support structured career development and a professionalized HR function.

Founded: The company's founding date is not provided, but its focus on "digital growth" and "end-to-end transformation" suggests it's a modern firm, likely established within the last 10-20 years to capitalize on the digital revolution.

Team Structure:

• Operations Team: The role is within a "Consulting Cluster," suggesting a specialized group focused on client engagements. The "Experience & Design Strategist" will likely work within project-specific teams, collaborating closely with other consultants, strategists, designers, and potentially technical experts.

• Reporting: Candidates will report to Julius Wuhnsen, who is positioned as their lead. The reporting structure is likely lean, aligning with the company's emphasis on flat hierarchies and open-door policies.

• Cross-functional Collaboration: A core aspect of the role involves coordinating and integrating workstreams across strategy, content, design, and technology. This necessitates strong collaboration with diverse internal teams and client stakeholders.

Methodology:

• Data-Driven Strategy: The company emphasizes "measurable progress and real impact," indicating a data-informed approach to strategy development and client success.

• End-to-End Transformation: TOWA supports clients from initial strategy formulation through to final execution, implying a comprehensive project lifecycle management approach.

• Agile & Iterative: The culture values "BETA" thinking, encouraging exploration, iteration, and continuous improvement, characteristic of agile and human-centered design practices.

Company Website: https://www.towa-digital.com

📝 Enhancement Note: The company culture is described as dynamic, forward-thinking, and focused on client impact. The "BETA" mindset and "AI-native" approach suggest a company that embraces innovation and change. The emphasis on flat hierarchies and open communication is a key cultural differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior Consultant to Senior Manager level, signifying a mid-to-senior career stage. At this level, professionals are expected to lead significant project components, mentor junior team members, and engage directly with clients on strategic initiatives. They are seen as experts in their domain, capable of driving outcomes independently.

Reporting Structure: The candidate will report to Julius Wuhnsen. This direct reporting line suggests a focused mentorship and oversight, providing opportunities for career guidance and development within a specific consulting cluster. The flat hierarchy implies direct access to leadership and potential for cross-team collaboration.

Operations Impact: The "Experience & Design Strategist" is central to TOWA's value proposition. Their impact is measured by the successful digital transformation of clients, leading to measurable progress, enhanced customer experiences, and ultimately, business growth. The role directly influences client strategy, product/service design, and brand perception.

Growth Opportunities:

• Specialization & Leadership: Deepen expertise in specific areas of experience design or digital strategy, potentially leading to a Senior Manager role managing larger accounts or teams.

• Skill Development: Utilize the individual training budget for advanced certifications, workshops, or coaching in areas like AI-driven design, advanced CX analytics, or strategic leadership.

• Mentorship: Opportunity to mentor junior consultants and designers, developing leadership and people management skills.

• Client Relationship Management: Grow into a client-relationship lead, managing key accounts and strategic partnerships.

• Thought Leadership: Contribute to the company's knowledge base, potentially through internal publications, client case studies, or industry presentations.

📝 Enhancement Note: The career path for this role is clearly defined within a consulting framework, emphasizing expertise development, client impact, and leadership growth. The "Senior Consultant – Senior Manager" title indicates a significant level of responsibility and autonomy, with clear avenues for advancement within the organization.

🌐 Work Environment

Office Type: Modern, creative loft offices located centrally. These spaces are designed to foster collaboration, ideation, and networking, equipped with amenities and space for team interactions.

Office Location(s): München, Germany. The specific office address is not provided but is described as "centrally located."

Workspace Context:

• Collaborative Spaces: The loft office design supports an open and collaborative environment, ideal for brainstorming sessions, client workshops, and team meetings.

• Technology & Tools: Offices are described as "modernly equipped," implying access to necessary technology and tools to support design and consulting work.

• Team Interaction: The environment is conducive to frequent interaction with colleagues, fostering a strong team spirit and knowledge sharing.

Work Schedule: While the standard is 40 hours per week, the "Work from anywhere" and "Flexible working hours" policies offer significant autonomy. The key is "reliability at customer and team meetings," meaning core hours or availability during critical project phases will be necessary. This structure supports a balance between focused work and personal life, with the understanding that project demands may require flexibility.

📝 Enhancement Note: The work environment is designed to be both productive and inspiring, blending flexibility with opportunities for in-person collaboration. The hybrid nature, with "work from anywhere" and central office hubs, caters to modern work preferences while maintaining the benefits of physical co-location for key activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, salary expectations, and start date. This is often followed by a brief introductory call.

• Portfolio Presentation & Discussion: Candidates will likely present a curated selection of their work. This will involve discussing their strategic approach, methodologies used, challenges faced, and the impact of their projects. Be prepared to articulate your role and contributions clearly.

• Case Study/Challenge: A practical exercise, possibly involving a design thinking prompt or a strategic challenge related to a hypothetical client. This assesses problem-solving skills, strategic thinking, and methodology application under timed conditions.

• Team/Cultural Fit Interview: Discussion with potential colleagues and Julius Wuhnsen to assess alignment with TOWA's culture, values, and collaboration style. Questions will likely explore how you handle ambiguity, collaborate with diverse teams, and approach client challenges.

• Final Interview: Potentially with senior leadership, focusing on strategic vision, leadership potential, and overall fit for the Senior Consultant – Senior Manager level.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your experience in experience and design strategy, focusing on impact and problem-solving.

• Tell a Story: Structure each case study with a clear narrative: problem, your strategic approach, execution details, methodologies used, challenges overcome, and quantifiable results.

• Highlight Your Role: Clearly define your specific contributions, especially if it was a team project. Use "I" when describing your actions and "we" for team efforts.

• Showcase Methodologies: Visually demonstrate your proficiency with Design Thinking, JTBD, Service Blueprints, and workshop outputs. Explain why you chose specific methods.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your projects (e.g., improved conversion rates, increased user satisfaction, cost savings).

• AI Integration: If you've used AI, explain the intent, the tools used, and how it augmented your process and output.

Challenge Preparation:

• Understand TOWA's Approach: Research their client work and methodology to align your approach with their values of "measurable progress" and "end-to-end transformation."

• Practice Design Thinking: Be ready to quickly define a problem, brainstorm solutions, prototype concepts, and outline testing/validation strategies.

• Business Model Translation: Practice translating hypothetical business needs into user-centric experience principles and actionable design tasks.

• Storytelling Under Pressure: Focus on clear, concise communication, especially when presenting your ideas or solutions.

📝 Enhancement Note: The interview process emphasizes practical application of skills and strategic thinking, with a strong focus on a portfolio that demonstrates tangible results and methodological proficiency. The "AI-native" aspect may be tested through a challenge or discussion on how candidates would leverage AI in a given scenario.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP, Miro, Mural (for collaboration and whiteboarding).

• AI Tools: Generative AI platforms (e.g., Midjourney, Stable Diffusion, ChatGPT for design-related tasks, or specialized AI tools for UX research/analysis). Candidates are expected to be "AI-native," indicating comfort and proficiency.

• Workshop Facilitation: Tools for digital whiteboarding and co-creation, such as Miro or Mural.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior on digital platforms).

• UX Research Tools: UserTesting.com, Hotjar, SurveyMonkey (for gathering user feedback and insights).

• BI Tools (Potentially): Tableau, Power BI (for visualizing project impact and client data, though less central to the core role).

CRM & Automation:

• CRM: Salesforce, HubSpot (understanding how customer data informs experience strategy is beneficial).

• Project Management: Jira, Asana, Trello (for managing project workflows and tasks).

• Integration Tools: Familiarity with how design and strategy integrate with technical platforms.

📝 Enhancement Note: The technology stack emphasizes design and collaboration tools, with a strong, forward-looking emphasis on AI-native capabilities. Proficiency in tools like Figma and Miro is standard, but the explicit mention of "AI-native workflow" suggests a deeper expectation of leveraging generative AI for design outputs and ideation.

👥 Team Culture & Values

Operations Values:

• Impact & Progress: Driving "measurable progress and real impact" for clients is paramount. Decisions are guided by their potential to achieve tangible business outcomes.

• BETA Mindset: Embracing the idea that "everything is BETA," fostering a culture of continuous improvement, experimentation, and learning from iteration.

• Holistic Thinking: Approaching challenges from strategy to execution, considering all facets of a business model and customer interaction.

• Design-Centric Strategy: Valuing design thinking and user-centricity as core drivers of digital transformation and client success.

• Collaboration & Transparency: Open communication, flat hierarchies, and a strong team spirit are foundational.

Collaboration Style:

• Cross-functional Integration: Seamlessly working across strategy, content, design, and technology teams to ensure cohesive project delivery.

• Co-Creation: Actively involving clients and internal teams in workshops and ideation sessions to foster shared ownership and drive innovation.

• Constructive Critique: A culture that encourages honest feedback and continuous improvement through open and respectful dialogue.

• Knowledge Sharing: A commitment to sharing expertise and best practices, supporting the growth of colleagues.

📝 Enhancement Note: The company culture is built around innovation, client success, and a collaborative, iterative approach. The "BETA" mindset and "AI-native" work style are key cultural differentiators, attracting professionals who are adaptable and forward-thinking.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Leading projects where initial requirements may be unclear, requiring strong problem-framing and strategic direction.

• Balancing Strategy & Execution: Ensuring that strategic vision translates into practical, implementable design solutions across diverse workstreams.

• Client Stakeholder Management: Effectively managing expectations and gaining buy-in from diverse client stakeholders with varying priorities.

• Integrating AI Responsibly: Leveraging generative AI tools while maintaining quality, ethical considerations, and strategic intent.

• Driving Change: Challenging clients to adopt new approaches and overcome resistance to transformation.

Learning & Development Opportunities:

• Advanced AI in Design: Deep dive into specialized AI tools and techniques for design and strategy.

• Strategic Leadership: Develop skills in managing larger engagements, client portfolios, and leading teams.

• Industry Trends: Stay at the forefront of digital transformation, UX, and AI advancements through continuous learning and industry events.

• Mentorship Programs: Participate in or lead mentorship initiatives to refine leadership and coaching skills.

📝 Enhancement Note: The challenges presented are typical for senior consulting roles, requiring adaptability, strong communication, and strategic foresight. The growth opportunities are geared towards deepening expertise, expanding leadership capabilities, and staying ahead of technological advancements, particularly in AI.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex business model you've worked with and how you translated it into a user-centric experience strategy. What were the key principles you established?" (Focus on your strategic translation process and the 'why' behind your principles).

• "Walk us through a project where you had to orchestrate multiple workstreams (strategy, content, design, tech). How did you ensure consistency and alignment?" (Highlight your coordination skills and ability to see the end-to-end picture).

• "How would you approach a client challenge to define their 'Jobs-to-be-Done' for a new digital product? What methods would you use?" (Demonstrate your understanding of JTBD and your facilitation skills).

• "Describe a time you used generative AI to accelerate your design or strategy process. What was the intent, the tool, and the outcome?" (Be prepared to discuss your AI-native approach and critical judgment). Company & Culture Questions:

• "What does 'everything is BETA' mean to you, and how have you applied this mindset in your work?" (Show alignment with TOWA's iterative and experimental culture).

• "How do you ensure a 'measurable progress and real impact' for your clients?" (Connect your past successes to TOWA's core value proposition).

• "How do you approach collaboration in a flat hierarchy with an open-door policy?" (Discuss your communication style and how you engage with colleagues and leadership). Portfolio Presentation Strategy:

• Structure for Impact: Begin with an overview of your role and the project's strategic objectives. Clearly define the problem and your unique approach.

• Methodology Showcase: Visually represent key methodologies used (e.g., JTBD framework, Service Blueprint diagrams, workshop outputs). Explain why these were chosen.

• Highlight AI's Role: If applicable, clearly articulate where and how AI was integrated into your process, the benefits it provided, and your critical perspective on its output.

• Quantify Results: Dedicate a slide or section to the tangible outcomes and ROI achieved, using data and metrics.

• Conciseness: Be mindful of time. Focus on the most impactful aspects of each project and be ready for deeper dives during Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, hands-on design leadership, cross-functional coordination, and a forward-thinking approach to AI. The portfolio is the central piece, so practice presenting it compellingly, emphasizing impact and methodology.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Tailor Your CV: Ensure your resume clearly highlights experience in experience strategy, design strategy, digital transformation, and relevant methodologies (Design Thinking, JTBD, Service Design). Quantify achievements where possible.

• Prepare Your Portfolio: Curate 3-5 of your strongest strategic case studies, focusing on problem-solution-impact, methodology application, and any use of AI. Ensure it's easily accessible (e.g., a personal website, a PDF, or a presentation deck).

• Articulate Salary Expectations: Be ready to provide your desired salary range within the stated €60,000 - €130,000 bracket, justifying it based on your experience and the role's responsibilities.

• Practice Your Pitch: Rehearse your portfolio presentation and be prepared to discuss your strategic approach, collaborative style, and understanding of TOWA's "BETA" and "AI-native" culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.