Experience & Design Strategist (m/w/d), Düsseldorf | Senior Consultant – Senior Manager Level

📍 Job Overview

Job Title: Experience & Design Strategist (m/w/d) | Senior Consultant – Senior Manager Level

Company: TOWA GmbH

Location: Düsseldorf, North Rhine-Westphalia, Germany

Job Type: Festanstellung (Permanent Employment)

Category: Digital Transformation Consulting / Experience Strategy

Date Posted: June 23, 2026

Experience Level: Senior Consultant – Senior Manager Level (Equivalent to 5-10 years of experience)

Remote Status: Hybrid (Work from anywhere flexibility with client/team meeting presence required)

🚀 Role Summary

• Lead the end-to-end development and execution of Experience and Design Strategies for diverse client projects, focusing on driving digital transformation.

• Act as a strategic design authority, translating complex business models and use cases into clear, actionable experience principles and a cohesive project vision.

• Orchestrate and unify workstreams across strategy, content, design, and technology to ensure a seamless and impactful customer experience.

• Leverage a strong foundation in design methodologies and possess exceptional storytelling and co-creation capabilities to articulate and advance strategic initiatives.

• Embrace an AI-native approach to workflow, utilizing generative tools to augment creative processes and maintain a high standard of quality for client solutions.

📝 Enhancement Note: This role sits within a consulting environment focused on digital transformation. While not strictly a "Revenue Operations" or "Sales Operations" role, it requires a deep understanding of business models, customer journeys, and strategic execution, which are foundational to GTM success. The emphasis on strategy, process, and client impact aligns with the analytical and problem-solving nature of operations roles. The "Senior Consultant – Senior Manager Level" suggests a need for leadership, project management, and client-facing skills, implying a candidate who can manage complex engagements and mentor junior team members. The "AI-native" aspect highlights a forward-thinking approach to leveraging technology, a common theme in modern operations.

📈 Primary Responsibilities

• Spearhead the Experience and Design Strategy across consulting projects, encompassing Brand Experience, Brand Identity, Customer Experience (CX), Customer Journeys, Service Design, and Information Architecture.

• Provide strategic consultation from a designer's perspective, translating intricate business models and use cases into clear experience principles and championing the project's vision throughout its lifecycle.

• Facilitate seamless integration of various workstreams, ensuring that strategy, content, design, and technology converge into a cohesive and impactful end-to-end experience.

• Expertly apply and adapt methodologies such as Design Thinking, Ideation, Co-Creation Workshops, Jobs-to-be-Done (JTBD), and Service Blueprints to drive project success.

• Visualize and materialize ideas through compelling storytelling, effective visualization techniques, and prototypes at various fidelity levels to align teams and stakeholders and facilitate decision-making.

• Uphold high standards of quality and execution while fostering an environment of exploration, iteration, and innovation, challenging clients constructively when necessary to achieve optimal outcomes.

• Drive the professional development of colleagues through constructive critique, close collaboration, and visible craft leadership within the design team.

• Adopt an AI-native workflow, focusing on defining intent, leveraging generative tools for exploration, and applying critical judgment to ensure the quality and deployability of deliverables.

📝 Enhancement Note: The responsibilities emphasize strategic leadership, cross-functional orchestration, and the application of design thinking principles to solve business challenges. This mirrors the strategic planning, process optimization, and cross-departmental collaboration expected in senior operations roles, particularly those focused on Go-To-Market (GTM) strategy and customer lifecycle management. The expectation to "challenge clients" and maintain "high quality" suggests a need for strong analytical rigor and a results