EU Product Strategy Principal Product Manager

📍 Job Overview

Job Title: EU Product Strategy Principal Product Manager

Company: Procore Technologies

Location: London, United Kingdom / Dublin, Ireland

Job Type: FULL_TIME

Category: Product Management (with a focus on GTM Strategy and Operations)

Date Posted: June 26, 2026

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic vision and product roadmap for Procore's Common Data Environment (CDE) solutions specifically tailored for the European market.

• Drive market displacement of legacy CDEs by championing Procore's innovative and interconnected platform solution across Europe.

• Foster deep collaboration between Product, Engineering, Design, and Go-to-Market (GTM) teams to ensure aligned execution and successful product launches.

• Leverage AI and agentic workflows to enhance product development speed and efficiency within the construction technology domain.

• Conduct comprehensive market research, competitive analysis, and customer discovery to inform product strategy and prioritization for European construction needs.

📝 Enhancement Note: While this role is titled "Product Strategy Principal Product Manager," its emphasis on market strategy, GTM collaboration, competitive analysis, and driving adoption of a specific product category (CDE) in a defined region (Europe) positions it as a critical GTM and Product Operations-aligned role. The focus on "displacing legacy CDEs" and "evangelizing and supporting Go To Market teams" highlights the operational and strategic execution aspects crucial for success. The mention of AI as a "core competency" indicates a requirement for candidates to be proficient in leveraging advanced technologies for operational efficiency.

📈 Primary Responsibilities

• Define and own the product strategy, roadmap, and prioritization for Procore's CDE and related solutions (e.g., Documents, BIM, Assets, platform services) across the European region.

• Conduct in-depth market analysis, competitive intelligence gathering, and customer discovery initiatives to identify unmet needs and opportunities within the European construction sector.

• Develop and articulate clear, measurable product goals and outcomes that directly support Procore's overarching business objectives and European market penetration strategy.

• Collaborate closely with Product Directors, VPs, and engineering teams to ensure seamless development, integration, and delivery of market-leading CDE products using agile methodologies.

• Partner with Go-to-Market leadership (Sales, Support, Marketing) in Europe to ensure aligned execution, effective product evangelism, and successful market adoption of CDE solutions.

• Define, track, and report on key performance indicators (KPIs) and business metrics to measure feature success, product adoption, and overall impact on customer value and revenue.

• Consult across multiple product teams to identify and implement design and implementation best practices, ensuring consistency and scalability of the CDE platform.

• Proactively identify and recommend new technology trends, innovative products, and features that align with the evolving needs of the European construction market and Procore's strategic direction.

• Measure feature success post-deployment, feeding insights back to product, engineering, and business partners for continuous improvement and iterative development.

• Communicate product roadmaps, delivery milestones, and progress effectively to executive leadership, cross-functional teams, and key stakeholders across Procore.

📝 Enhancement Note: The responsibilities strongly emphasize strategic execution, cross-functional alignment, and market-facing activities, which are core to GTM operations. The focus on defining measurable goals, creating KPIs, and measuring feature success underpins the operational rigor expected in this role. Collaboration with GTM teams and customer engagement are critical operational components for successful product launches and adoption.

🎓 Skills & Qualifications

Education: Bachelor's degree in Computer Science, Engineering, Business, or a related field. Master's degree or MBA is a plus.

Experience: 10+ years of Product Management experience in enterprise SaaS software companies. Minimum of 5 years of dedicated experience working on construction Common Data Environments (CDEs) or closely related products within the European market.

Required Skills:

• Deep understanding of European construction industry standards, compliance requirements, and best practices related to Document Management and CDEs.

• Proven experience in enterprise SaaS product management, with a strong track record of successfully scaling complex software products and driving market adoption.

• Expertise in customer-centric product development, including conducting effective customer discovery, user interviews, and engaging with large enterprise clients.

• Demonstrated ability to manage products and rollouts with complex interdependencies across multiple autonomous product teams.

• Exceptional collaboration, partnership, and influencing skills, with the ability to build consensus across diverse stakeholder groups.

• Strong analytical and synthesis skills, with a proven ability to break down complex problems into structured, platform-first solutions.

• Strategic and analytical thinking with a demonstrated ability to make data-driven decisions and articulate clear rationale for trade-offs.

• Excellent written and verbal communication skills, with the ability to effectively communicate complex technical and business issues to various audiences, including executive leadership.

• Proficiency in agile software development methodologies and experience collaborating within agile teams.

• Comfort and adaptability in a fast-paced, fluid, and dynamic work environment.

• AI literacy and demonstrated ability to leverage generative AI tools and agentic workflows for enhanced productivity and innovation. Preferred Skills:

• Experience with Building Information Modeling (BIM) and its integration within CDE frameworks.

• Familiarity with other Procore CDE-related products such as Documents, Assets, and platform services.

• Experience working with international product teams and navigating cross-cultural communication nuances.

• Knowledge of specific European regional construction regulations and standards beyond general compliance.

• Experience in product evangelism and supporting Go-to-Market teams through product launches and ongoing enablement.

📝 Enhancement Note: The requirements emphasize deep domain expertise in European construction CDEs and enterprise SaaS product management, alongside strong strategic, analytical, and communication skills. The explicit mention of AI literacy points to a forward-thinking approach to product development and operational efficiency, which is a key differentiator for candidates in modern GTM and product roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case studies demonstrating successful product strategy development and execution for enterprise SaaS products, particularly within the construction or related industries.

• Examples of defining and implementing clear product roadmaps, including how strategic objectives were translated into actionable development plans.

• Documentation showcasing experience in market research, competitive analysis, and customer discovery, with insights on how these informed product decisions.

• Evidence of managing complex product dependencies and coordinating across multiple development teams to achieve unified product delivery.

• Demonstrations of how data analytics and KPIs were used to measure product success, drive adoption, and inform future iterations. Process Documentation:

• Showcase examples of defining and optimizing product development lifecycles, particularly within an agile framework.

• Illustrate experience in cross-functional process alignment, detailing how collaboration was facilitated between Product, Engineering, and GTM teams.

• Provide examples of developing and implementing go-to-market strategies for new product features or solutions, including enablement and rollout plans.

• Documentation of how customer feedback and market insights were systematically integrated into the product development and iteration process.

📝 Enhancement Note: For a Principal Product Manager role with a strong strategic and GTM component, a portfolio should highlight not just product vision but also the operational execution of that vision. This includes demonstrating how strategies were translated into actionable plans, how cross-functional teams were aligned, and how product success was measured and iterated upon. The emphasis on European market specifics and CDEs is crucial.

💵 Compensation & Benefits

Salary Range: £110,640 - £152,130 GBP Annual

Benefits:

• Generous paid vacation to support work-life balance and personal well-being.

• Employee Stock Purchase Plan (ESPP) to provide employees with an opportunity to own a part of Procore's growth.

• Enrichment and development programs designed to foster continuous learning and career advancement for operations and product professionals.

• Friends and Family Events to build community and strengthen team bonds outside of the professional setting.

• Potential eligibility for Equity Compensation and/or Bonus Incentive Compensation based on individual and company performance.

Working Hours: Standard full-time working hours, typically 40 hours per week, with flexibility expected for key project milestones and cross-time zone collaboration.

📝 Enhancement Note: The provided salary range is specific to the UK market for a Principal Product Manager role. For Dublin, Ireland, salary benchmarks typically align closely but may vary slightly based on local market data. The benefits package is comprehensive, offering both financial incentives and professional development opportunities relevant to operations and product careers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Construction Technology (ConTech) - Procore is a leading provider of cloud-based construction management software.

Company Size: Procore is a publicly traded company (NASDAQ: PCOR) with a significant global presence, indicating a mid-to-large enterprise size, likely with thousands of employees worldwide.

Founded: 2002. Procore has a long history of innovation and growth in the construction software space, evolving from its initial offerings to a comprehensive platform.

Team Structure:

• The role operates within the Product organization, likely reporting to a Director or VP of Product Management.

• Close collaboration is expected with multiple Product Managers and Engineering teams focused on CDE, BIM, Documents, Assets, and core platform services.

• Significant partnership is required with European Go-to-Market leadership, including Sales, Marketing, and Customer Support.

• The role requires interaction with executive leadership and strategic global customers. Methodology:

• Agile methodologies are standard for software development, emphasizing iterative development, flexibility, and continuous feedback loops.

• Data-driven decision-making is a core tenet, utilizing analytics and KPIs to inform product strategy and measure success.

• A strong emphasis is placed on customer-centricity, with regular engagement and discovery activities to ensure products meet market needs.

• Procore promotes an AI-literate culture, expecting team members to leverage generative AI and agentic workflows to enhance productivity and innovation in their roles.

Company Website: https://www.procore.com/

📝 Enhancement Note: Procore's position as a leader in ConTech and its focus on AI integration suggest a dynamic, innovative, and growth-oriented environment. The company culture emphasizes ownership, collaboration, and continuous improvement, which are key for operations and product roles focused on strategic execution and market impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Principal-level role, indicating a senior position with significant strategic responsibility and influence. It suggests a leader who can operate with a high degree of autonomy, define complex strategies, and mentor more junior team members.

Reporting Structure: The role likely reports into a Director or VP of Product Management, with significant dotted-line relationships and collaboration requirements across Engineering, GTM, and potentially other Product Management functions.

Operations Impact: The role has a direct impact on Procore's revenue growth and market share in Europe by defining and executing the strategy for a critical product category (CDE). Success in this role will drive customer acquisition, retention, and expansion, contributing significantly to the company's financial performance.

Growth Opportunities:

• Advancement to Director or VP of Product Management roles, potentially leading larger product portfolios or regional product strategies.

• Opportunities to specialize further in specific product areas or expand leadership scope within Procore's global product organization.

• Potential to transition into broader GTM strategy, operations leadership, or even business unit management roles given the strategic and market-facing nature of the position.

• Continuous learning and development through exposure to complex European market dynamics, advanced AI technologies, and Procore's evolving platform.

📝 Enhancement Note: As a Principal-level role, the emphasis is on strategic leadership and impact. Growth opportunities are geared towards senior leadership positions, further specialization, or broader strategic responsibilities within the company, leveraging the deep market and product expertise gained.

🌐 Work Environment

Office Type: Procore operates modern office spaces designed to foster collaboration and innovation. The London and Dublin offices are likely equipped with resources to support hybrid and on-site work, encouraging team interaction and focused work.

Office Location(s):

• London, United Kingdom: A major global business hub, offering excellent connectivity and access to a diverse talent pool.

• Dublin, Ireland: A growing technology center with a strong talent ecosystem and strategic importance for European operations. Workspace Context:

• A collaborative environment is expected, with opportunities for in-person brainstorming, strategy sessions, and team building.

• Access to Procore's suite of internal tools and technologies, including communication platforms, project management software, and analytics dashboards, will be essential.

• Proximity to GTM teams in London and Dublin will facilitate close working relationships and real-time feedback loops.

Work Schedule: While the role is on-site, Procore generally supports flexible working arrangements within the scope of business needs. This means adherence to standard working hours (approx. 40 hours/week) is expected, with flexibility for critical deadlines, product launches, and collaboration across different time zones.

📝 Enhancement Note: The on-site requirement in major European tech hubs suggests a dynamic and collaborative work environment. The focus on hybrid work models and office-based collaboration indicates a culture that values both in-person interaction and the flexibility needed for complex, global roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and conduct an initial call to assess your fit for the role and basic qualifications.

• Hiring Manager Interview: A deeper dive into your experience, strategic thinking, product management approach, and understanding of the European construction market and CDEs. Be prepared to discuss your approach to product strategy, prioritization, and cross-functional collaboration.

• Cross-Functional Interviews: Interviews with Product Directors, Engineering Leads, and GTM stakeholders to evaluate your ability to collaborate, influence, and align diverse teams. Expect questions on stakeholder management, conflict resolution, and driving consensus.

• Case Study/Presentation: A common step for Principal roles. You may be asked to prepare and present a strategy for a specific aspect of the CDE in Europe, or a plan to address a particular market challenge. This assesses your strategic thinking, analytical skills, and presentation abilities.

• Executive Interview: A final interview with a senior leader (e.g., VP of Product, CPO) to assess strategic alignment, leadership potential, and overall fit with Procore's culture and vision.

Portfolio Review Tips:

• Highlight European CDE Expertise: Showcase specific projects, strategies, or analyses related to construction CDEs in the European market. Emphasize understanding of local standards and compliance.

• Demonstrate Strategic Impact: Use case studies to illustrate how your strategic decisions led to measurable business outcomes (e.g., increased market share, improved customer adoption, revenue growth). Quantify results whenever possible.

• Showcase Cross-Functional Leadership: Provide examples of how you successfully collaborated with and influenced Engineering, Sales, Marketing, and Support teams to achieve product goals. Detail your communication and alignment strategies.

• Present Problem-Solving Skills: Include examples of how you tackled complex product challenges, managed dependencies, and made difficult trade-off decisions, clearly articulating your rationale.

• AI Integration: If possible, include examples or discuss your approach to leveraging AI in product strategy, development, or operations for efficiency and innovation.

Challenge Preparation:

• Strategic Frameworks: Be ready to discuss and apply frameworks for market analysis, competitive assessment, product strategy development, and prioritization.

• European Market Nuances: Prepare to discuss specific challenges and opportunities within the European construction market, including regulatory differences, competitive landscape, and customer needs.

• AI Application: Anticipate questions on how you would leverage AI (generative AI, agentic workflows) to accelerate product development, enhance user experience, or drive operational efficiencies for Procore's CDE in Europe.

• Stakeholder Alignment Scenarios: Practice articulating how you would gain buy-in and manage expectations from diverse stakeholders with potentially conflicting priorities.

📝 Enhancement Note: The interview and portfolio process for a Principal Product Manager role is rigorous and designed to assess strategic thinking, leadership capabilities, and deep domain expertise. A strong emphasis on demonstrating quantifiable impact and strategic execution, particularly within the specified market and product context, is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Platforms: Jira, Confluence, Aha!, Productboard (or similar for roadmap planning, backlog management, and documentation).

• Collaboration & Communication: Slack, Microsoft Teams, Zoom (for day-to-day communication, meetings, and cross-functional alignment).

• Design & Prototyping: Figma, Sketch, Adobe XD (for reviewing designs and collaborating with UX/UI teams).

• AI & Agentic Workflow Tools: Procore expects candidates to be AI-literate and leverage tools for research, content generation, data analysis, and workflow automation. Specific tools will vary, but familiarity with Generative AI platforms is key.

Analytics & Reporting:

• Product Analytics: Mixpanel, Amplitude, Pendo (for tracking user behavior, feature adoption, and product performance).

• Business Intelligence: Tableau, Power BI, Looker (for creating dashboards, reporting on KPIs, and analyzing business impact).

• CRM: Salesforce (for understanding customer data, sales pipeline, and market insights).

CRM & Automation:

• CRM: Salesforce (as the primary system of record for customer interactions and sales data).

• Automation Tools: Familiarity with workflow automation concepts and tools that integrate with CRM and product platforms to streamline processes.

• Integration Platforms: Understanding of how different systems (CRM, product, analytics) connect and exchange data is beneficial.

📝 Enhancement Note: Proficiency with standard enterprise SaaS product management tools is expected. A key differentiator for this role will be the candidate's ability to leverage AI tools and understand how they integrate into product development and operational workflows. Familiarity with analytics platforms to derive actionable insights is also critical.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for the European CDE strategy and its successful execution, driving initiatives from conception to market.

• Optimism: Maintaining a positive and forward-thinking approach to challenges, believing in the potential of Procore's solution to transform the European construction market.

• Openness: Fostering transparent communication, actively seeking and providing feedback, and being open to diverse perspectives from cross-functional teams and customers.

• Customer-Centricity: Placing the needs and success of European construction professionals at the forefront of all product strategy and development efforts.

• Data-Driven: Relying on data, analytics, and KPIs to inform decisions, measure success, and continuously optimize product performance and market strategy.

• Innovation: Embracing new technologies like AI and agentic workflows to find smarter, faster, and more efficient ways to build and deliver products.

Collaboration Style:

• Cross-Functional Integration: Actively bridging gaps between Product, Engineering, Sales, Marketing, and Support to ensure a unified approach to the European CDE market.

• Proactive Communication: Maintaining clear, consistent, and timely communication with all stakeholders, managing expectations effectively, and resolving conflicts constructively.

• Partnership and Influence: Building strong working relationships based on trust and mutual respect, influencing outcomes through compelling data, strategic vision, and collaborative problem-solving.

• Feedback Culture: Encouraging a culture of continuous feedback, both giving and receiving, to drive personal and team growth, and to refine product and strategy.

📝 Enhancement Note: Procore's stated values (Openness, Optimism, Ownership) are directly applicable to this strategic role. The emphasis on collaboration, data-driven decision-making, and AI integration reflects a modern, agile, and results-oriented company culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Fragmentation: The European construction market is diverse, with varying regulations, standards, and adoption rates across different countries. Tailoring a unified CDE strategy to meet these diverse needs will be a significant challenge.

• Legacy System Displacement: Convincing customers to migrate from established, often deeply integrated legacy CDE systems to a new platform requires a robust value proposition, strong change management, and exceptional product-market fit.

• Complex Dependencies: Managing product strategy and development across multiple internal product teams (Documents, BIM, Assets, Platform Services) requires meticulous coordination to avoid overlap and ensure a cohesive customer experience.

• AI Integration & Adoption: Successfully integrating and driving adoption of AI-powered features and agentic workflows within the construction industry, which may have varying levels of technological readiness, presents an ongoing challenge.

Learning & Development Opportunities:

• Deep Dive into European Construction: Gain unparalleled expertise in the intricacies of the European construction market, its regulatory landscape, and its technological evolution.

• Advanced AI and Product Strategy: Develop cutting-edge skills in leveraging AI and agentic workflows for strategic product development and operational efficiency within a leading SaaS company.

• Leadership and Influence: Hone leadership, stakeholder management, and cross-functional influence skills in a complex, international business environment.

• Product Portfolio Expansion: Opportunity to contribute to and potentially lead the expansion of Procore's product offerings in critical areas like BIM and platform services for the European market.

📝 Enhancement Note: The challenges are directly tied to the strategic nature of the role and the complexities of the target market. The growth opportunities are significant, offering substantial professional development in strategic product leadership, market penetration, and emerging technologies.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a product strategy for Procore's CDE in Europe, considering the diverse regulatory and market landscapes across countries like the UK, Germany, and France?" (Focus on market segmentation, competitive analysis, and phased rollout.)

• "Describe a time you successfully displaced a legacy system with a new SaaS solution. What were the key challenges, your strategy, and the measurable outcomes?" (Emphasize strategic planning, customer persuasion, and impact metrics.)

• "Given Procore's focus on AI, how would you propose integrating generative AI or agentic workflows into our European CDE offering to provide unique value and competitive differentiation?" (Prepare to discuss specific use cases, benefits, and implementation considerations.) Company & Culture Questions:

• "What do you know about Procore's current position in the construction technology market, and how do you see our CDE strategy evolving to maintain leadership in Europe?" (Research Procore's market presence, competitors, and recent product announcements.)

• "How do you align product development priorities with Go-to-Market teams, especially when there are competing demands or different perspectives on market needs?" (Discuss your approach to stakeholder management and building consensus.)

• "Procore values Ownership, Optimism, and Openness. Can you provide an example of how you've embodied these values in a previous role, particularly when facing a complex product challenge?" (Prepare specific anecdotes that demonstrate alignment with company values.) Portfolio Presentation Strategy:

• Structure: Begin with the strategic objective, detail your approach (market research, customer discovery, competitive analysis), outline the execution plan (collaboration with engineering, GTM), and conclude with measurable results and lessons learned.

• Quantify Impact: Wherever possible, use numbers and data to demonstrate the success of your initiatives (e.g., "Increased adoption by X%", "Achieved Y% market share in Z segment," "Reduced time-to-market by W%").

• Highlight European Context: Explicitly connect your portfolio examples to European market nuances, compliance, or specific customer challenges in the region.

• AI Integration: If your portfolio includes AI-related work, clearly articulate the problem solved, the AI solution implemented, and its impact. If not, discuss how you would leverage AI in the context of the role.

• Conciseness and Clarity: Aim for a clear, concise presentation that respects the interviewer's time. Focus on the most impactful aspects of your experience.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic leadership, deep domain expertise in European construction CDEs, strong cross-functional collaboration skills, and an understanding of how to leverage AI for business advantage. A well-prepared portfolio that showcases quantifiable impact and strategic execution is paramount.

📌 Application Steps

To apply for this operations-aligned product strategy position:

• Submit your application through the Procore Careers portal via the provided Workday link.

• Tailor your Resume: Highlight your experience with enterprise SaaS product management, specifically focusing on Construction CDEs, European market strategies, and any experience with AI integration. Use keywords from the job description.

• Prepare Your Portfolio: Curate 2-3 key case studies that demonstrate your ability to develop and execute product strategy, manage complex dependencies, drive market adoption, and collaborate with GTM teams. Ensure these showcase your understanding of the European construction sector.

• Research Procore: Understand Procore's mission, values, current product offerings (especially CDE, BIM, Documents), and their strategic focus on AI and the European market.

• Practice Your Narrative: Be ready to articulate your career journey, your strategic approach to product management, and why you are the ideal candidate for this specific role and Procore's culture. Practice your presentation for any potential case study.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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