Email Marketing Designer - (Ops)

📍 Job Overview

Job Title: Email Marketing Designer - (Ops)

Company: Ekwa Marketing Inc.

Location: Colombo, Western Province, Sri Lanka

Job Type: FULL_TIME

Category: Marketing Operations / Digital Marketing Design

Date Posted: May 21, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Design and develop visually compelling, responsive HTML newsletters and email marketing campaigns for a diverse international client base.

• Manage the end-to-end email campaign lifecycle, from design conversion to HTML development, scheduling, and deployment, ensuring client satisfaction and brand consistency.

• Utilize and integrate various email marketing platforms and tools, including Mailchimp, Constant Contact, Socketlabs, and Mailpoet, to execute campaigns efficiently.

• Collaborate closely with Email Marketing Client Coordinators and internal backend teams to meet campaign objectives, branding requirements, and strict deadlines.

📝 Enhancement Note: While the title includes "(Ops)," this role is primarily a design and execution function within email marketing. The "Ops" likely refers to operational efficiency in campaign delivery and platform management rather than a traditional Revenue or Sales Operations role focused on strategy, analytics, and system architecture. The focus is on the tactical execution of email marketing campaigns.

📈 Primary Responsibilities

• Design creative, visually engaging, and on-brand newsletters and email marketing content tailored to specific client industries and target audiences.

• Convert static newsletter designs into responsive, cross-client compatible HTML-based email templates, ensuring optimal rendering on desktop and mobile devices.

• Implement and manage email campaigns using specified platforms such as Mailchimp, Constant Contact, Socketlabs, and Mailpoet, ensuring accurate setup and segmentation.

• Schedule and meticulously manage the deployment of email campaigns for multiple clients, guaranteeing timely delivery in alignment with client calendars and strategic timing.

• Apply email marketing best practices diligently to enhance email deliverability rates, minimize spam complaints, and maximize subscriber engagement metrics (opens, clicks).

• Conduct thorough quality assurance (QA) checks on all email campaigns before deployment, verifying content accuracy, link functionality, rendering across diverse email clients, and compliance with client briefs.

• Proactively communicate project status, potential roadblocks, and revision needs to the Email Marketing Client Coordinator, ensuring seamless collaboration and client expectation management.

• Stay abreast of evolving email marketing trends, emerging design standards, platform updates, and compliance regulations (e.g., GDPR, CAN-SPAM) to maintain campaign effectiveness and industry best practices.

• Maintain organized project files and documentation for all email campaigns, facilitating efficient workflow management and future reference.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and technical execution within the email marketing domain. The emphasis on "client expectations," "branding requirements," and "campaign deadlines" suggests a need for strong organizational skills and client-facing communication, even if indirect. The role requires a proactive approach to problem-solving within the campaign execution process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Marketing, Communications, or a related field is highly beneficial.

Experience: Prior experience in a similar email marketing design or execution role is a mandatory requirement. Candidates should be able to demonstrate practical application of their skills.

Required Skills:

• Hands-on proficiency with graphic design tools: Canva and Adobe Photoshop.

• Expertise in converting designs into responsive HTML-based email newsletters.

• Practical knowledge of email marketing platforms: Mailpoet, Mailchimp, Constant Contact, Socketlabs, or similar.

• Strong command of written and spoken English for effective communication with international clients and internal teams.

• Meticulous attention to detail to ensure accuracy in design, coding, and campaign setup.

• Proven ability to manage multiple projects concurrently and meet tight deadlines without compromising quality.

• Demonstrated ability to design creative and engaging newsletters.

Preferred Skills:

• Basic understanding of email marketing best practices and email deliverability concepts.

• Familiarity with WordPress for content integration or management.

• Experience with A/B testing email elements for optimization.

• Knowledge of email analytics and reporting to inform design improvements.

📝 Enhancement Note: The requirement for "Prior experience in a similar field or role is required" indicates that entry-level candidates without direct email marketing design experience may not be suitable. The preference for email deliverability knowledge suggests a desire for candidates who understand the impact of design and code on campaign performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of email newsletter designs, demonstrating creativity, brand adherence, and visual appeal.

• Examples of responsive HTML email templates, highlighting technical proficiency in cross-client compatibility and mobile optimization.

• Case studies or examples of email campaigns managed, illustrating the process from design concept to successful deployment, ideally with some mention of engagement metrics.

Process Documentation:

• Ability to articulate the process of converting a design mockup into a functional HTML email.

• Explanation of personal quality assurance steps for email campaigns, including testing methods and tools used.

• Examples of workflow management for handling multiple client projects simultaneously, emphasizing organization and prioritization.

📝 Enhancement Note: Given the role's focus on design and execution, a strong visual portfolio is paramount. Candidates should be prepared to walk through their design process, explain their technical approach to HTML emails, and discuss how they ensure campaign quality and timely delivery.

💵 Compensation & Benefits

Salary Range: Starting from 85,000 LKR per month (inclusive of basic salary and fixed allowances).

Benefits:

• Work from Home (WFH): Fully remote position allowing for flexibility and comfort.

• EPF/ETF: Enrollment in the Employees' Provident Fund (EPF) and Employees' Trust Fund (ETF) as per Sri Lankan labor law.

• Legitimate Work-at-Home Company: Bizycorp adheres to the Sri Lankan Shop and Office Act, ensuring compliance with labor regulations.

• Probation Confirmation Increment: Eligibility for a salary increment after 6 months of successful probation (conditions apply).

• Paid Leave: Standard paid leave entitlements.

• Professional Development: Access to selected professional training and certification programs.

• Annual Rewards: Performance-based rewards and recognition (conditions apply).

• Diverse Team: Opportunity to work with a global team of 200+ employees from various cultural backgrounds.

Working Hours:

• Standard 40-hour work week, Monday to Friday.

• A mandatory 4-hour block must be worked between 6:30 PM and 1:30 AM (Sri Lanka Standard Time) daily.

• The remaining 4 hours of the daily work schedule can be completed at any time during the day.

• Work schedules must be defined in advance and adhered to strictly.

• No work is permitted on weekends.

• Flexibility to adapt to U.S. schedules/time zones may be required occasionally.

📝 Enhancement Note: The salary is presented as a starting point, with potential for an increment after probation. The specific breakdown of "basic + fixed allowances" is not detailed. The work hours are structured to overlap with US business hours, requiring a significant evening commitment. The LKR 85,000 starting salary for a full-time role in Colombo is competitive, considering local market conditions for skilled digital professionals, but candidates should research benchmarks for mid-level designers with specific email marketing skills in Sri Lanka.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising Services, specifically focusing on email marketing for international clients.

Company Size: 200+ employees, indicating a medium-to-large sized organization with established processes.

Founded: Not specified, but the company has a global presence across multiple cultures and backgrounds, suggesting a history of international operations.

Team Structure:

• The role reports to an Email Marketing Client Coordinator.

• Collaboration is expected with internal backend teams, suggesting a multi-disciplinary approach to campaign delivery.

Methodology:

• Focus on delivering high-quality, visually appealing email campaigns that meet client expectations and branding guidelines.

• Emphasis on operational efficiency, timely delivery, and adherence to client deadlines.

• Integration of design, technical development (HTML), and platform management within the email marketing workflow.

Company Website: https://www.ekwa.com/

📝 Enhancement Note: Ekwa Marketing Inc. appears to be an established agency specializing in digital marketing, with a strong emphasis on servicing clients primarily from North America. The "Ops" designation in the job title, combined with the operational requirements (fixed hours, specific overlap times, dedicated equipment), suggests a company that values structured processes and reliable service delivery.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer with a focus on operational execution within email marketing. It offers a pathway for designers to deepen their technical skills in HTML email development and gain experience with various email marketing platforms.

Reporting Structure: The Email Marketing Designer will report to an Email Marketing Client Coordinator, who likely manages the client relationship and campaign strategy.

Operations Impact: The role directly impacts client satisfaction and campaign success through the quality of email design and efficient execution. Successful campaign delivery contributes to client retention and the company's reputation for reliable marketing services.

Growth Opportunities:

• Skill Specialization: Deepen expertise in responsive HTML email coding, advanced email design techniques, and specific platform functionalities.

• Client Management Exposure: Gain insights into client communication and expectation management through close collaboration with Client Coordinators.

• Process Improvement: Contribute to refining design-to-deployment workflows for greater efficiency and quality.

• Potential for Senior Design or Team Lead roles: With proven performance and expanded skill sets, opportunities may arise for more senior design positions or to lead a design team within the email marketing department.

📝 Enhancement Note: While the role is design-centric, the "Ops" suffix and the emphasis on operational requirements suggest that career progression might also involve taking on more responsibility for campaign management processes or efficiency improvements within the email marketing operations.

🌐 Work Environment

Office Type: Fully remote (Work from Home - WFH).

Office Location(s): While the role is remote, the company operates globally, with a significant presence of employees in Sri Lanka, Pakistan, Malaysia, the United States, and Canada. The primary client base is in the US and Canada.

Workspace Context:

• Candidates must have a dedicated, quiet work environment conducive to concentration and online meetings.

• A stable internet connection is essential for seamless online work and video conferencing.

• A dedicated desktop or laptop is mandatory; tablets or mobile devices are not permitted for work.

• Required software, including Zoom, Chrome, Firefox, Slack, antivirus, and a mail client, must be pre-installed. The company may require installation of additional software.

Work Schedule: The structured work schedule, including a mandatory 4-hour overlap with US time zones during evenings (Sri Lanka time), is a key characteristic of the work environment, designed to facilitate client interaction and synchronized operations.

📝 Enhancement Note: The emphasis on a dedicated, quiet workspace and specific technical requirements (desktop/laptop, stable internet, pre-installed software) points to a company that prioritizes a professional and productive remote work setup, ensuring operational continuity and security.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess design skills, technical proficiency, and relevant experience.

• Skills Assessment/Technical Test: Candidates may be asked to complete a design or HTML coding test related to email newsletters, or a practical exercise involving a specific email marketing platform.

• Interview with Hiring Manager/Coordinator: Discussion focused on design philosophy, problem-solving approaches, experience with client projects, and understanding of email marketing best practices.

• Cultural Fit/Team Interview: Evaluation of communication skills, ability to collaborate, and alignment with the company's remote work culture and operational requirements.

Portfolio Review Tips:

• Highlight Responsiveness: Clearly showcase examples of emails that adapt well to different screen sizes (desktop, tablet, mobile).

• Demonstrate Tool Proficiency: Include work created using Canva and Adobe Photoshop, and mention the email marketing platforms you have used.

• Showcase Variety: Present a range of design styles and client industries to demonstrate adaptability.

• Explain Your Process: Be prepared to walk through the design and development process for a few key pieces, explaining your creative choices and technical decisions.

• Quantify Impact (if possible): If you have access to campaign performance data (e.g., open rates, click-through rates) that your designs influenced, include it.

Challenge Preparation:

• HTML Coding: Brush up on HTML and CSS specifically for email development, focusing on inline styles and common email client quirks.

• Design Principles: Review principles of visual hierarchy, typography, color theory, and branding in the context of email marketing.

• Platform Familiarity: If possible, gain hands-on experience with Mailchimp or Mailpoet, as these are explicitly mentioned.

• Client Scenario: Prepare to discuss how you would handle a request from a client with specific, potentially challenging, design or technical requirements.

📝 Enhancement Note: The "Ops" in the title, while not indicative of a pure operations role, suggests that the interview process might include questions about process adherence, time management under pressure, and quality assurance protocols, in addition to design and technical skills.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design: Canva, Adobe Photoshop.

• Email Marketing Platforms: Mailchimp, Constant Contact, Socketlabs, Mailpoet.

• Web Development: HTML, CSS (for responsive email coding).

• Collaboration & Communication: Slack, Zoom.

• Project Management: Likely internal tools or processes managed by the Client Coordinator.

Analytics & Reporting:

CRM & Automation:

• Not directly mentioned as part of the designer's role, but the company likely uses CRM and marketing automation tools for broader client management.

📝 Enhancement Note: Proficiency in the listed email marketing platforms is crucial, as is the ability to translate designs into functional HTML. Candidates should be comfortable with the full suite of tools required for end-to-end email campaign creation and deployment.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on meeting and exceeding client expectations through high-quality design and reliable execution.

• Detail-Oriented Excellence: Emphasis on accuracy, quality assurance, and meticulous attention to detail in all aspects of email campaign creation.

• Efficiency and Timeliness: Commitment to managing multiple projects effectively and delivering campaigns on schedule.

• Proactive Collaboration: Valuing clear communication and teamwork with internal coordinators and backend teams to ensure smooth project flow.

• Continuous Improvement: Encouraging staying updated with industry trends and best practices to enhance campaign performance.

Collaboration Style:

• Cross-functional Coordination: Close collaboration with Email Marketing Client Coordinators for brief interpretation and feedback, and with backend teams for technical integration.

• Remote Teamwork: Effective communication and coordination within a distributed, international team, leveraging tools like Slack and Zoom.

• Feedback Integration: Openness to receiving and implementing feedback from clients and internal stakeholders to refine designs and campaign strategies.

📝 Enhancement Note: The company's global presence and reliance on remote work suggest a culture that values clear communication, autonomy, and accountability. The emphasis on client service and operational rigor indicates a professional and results-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Overlap: The requirement to work a specific 4-hour block in the evening (Sri Lanka time) can be a significant adjustment for work-life balance.

• Managing Multiple Clients: Juggling design and deployment for numerous international clients simultaneously requires exceptional organizational and time management skills.

• Technical Constraints of Email: Designing for the limitations and inconsistencies of various email clients and devices can be technically demanding.

• Keeping Pace with Trends: The email marketing landscape evolves rapidly; staying current with design trends, platform updates, and deliverability best practices requires ongoing learning.

Learning & Development Opportunities:

• Advanced HTML/CSS for Email: Opportunities to deepen technical skills in creating complex, responsive email templates.

• Email Marketing Platform Expertise: Becoming a power user of platforms like Mailchimp and Mailpoet, potentially leading to specialization.

• Client Communication Skills: Developing better understanding of client needs and feedback through collaboration with Client Coordinators.

• Industry Best Practices: Learning and applying advanced strategies for email deliverability, personalization, and campaign optimization.

📝 Enhancement Note: The challenges are primarily operational and related to the specific demands of remote work and client service in the marketing industry. Growth opportunities are geared towards technical and operational mastery within the email marketing domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a responsive HTML email from a design brief." (Focus on your workflow, tools, and testing methods.)

• "How do you ensure your email designs align with a client's brand guidelines while also being engaging for their audience?" (Highlight creativity, brand adherence, and audience understanding.)

• "Walk me through a challenging email campaign you worked on. What were the challenges, and how did you overcome them?" (Prepare a specific case study demonstrating problem-solving and execution.)

Company & Culture Questions:

• "What do you know about Ekwa Marketing Inc. and our services?" (Research the company website and services.)

• "How do you feel about the required evening work hours and the need for a dedicated workspace?" (Address your comfort level and preparedness for the operational requirements.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., newsletters, promotional emails) or by platform used.

• Highlight Key Projects: Select 3-5 strong examples that showcase your best work and cover the required skills (design, HTML, platform usage).

• Detail Your Role: For each project, clearly state your specific contributions, the tools you used, and the challenges you faced.

• Explain the "Why": Be ready to discuss the strategic thinking behind your design choices and how they aimed to achieve campaign objectives.

• Showcase Responsiveness: Demonstrate how your designs adapt across different devices.

• Technical Aspects: Be prepared to discuss your HTML coding approach, especially regarding responsiveness and cross-client compatibility.

📝 Enhancement Note: Given the job title and operational requirements, interviewers will likely probe your understanding of process, your ability to adhere to schedules, and your comfort with the remote work setup, in addition to your design and technical skills.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Ekwa Marketing Inc. careers portal.

• Curate Your Portfolio: Select your strongest 3-5 email design projects that demonstrate your skills in Canva, Adobe Photoshop, responsive HTML, and ideally, specific email marketing platforms mentioned. Be prepared to showcase how your designs drive engagement.

• Tailor Your Resume: Highlight experience with email marketing platforms, HTML/CSS for email, graphic design tools, and any experience managing multiple projects or working in a remote capacity. Quantify achievements where possible.

• Prepare for Technical Assessment: Anticipate a practical test involving design, HTML coding, or platform usage. Familiarize yourself with Mailchimp and Mailpoet if you haven't used them extensively.

• Research Ekwa Marketing Inc.: Understand their client base, service offerings, and company culture to articulate your interest and fit during interviews. Pay attention to their emphasis on international clients and remote operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.