email marketing designer at Paired

📍 Job Overview

Job Title: Email Marketing Designer

Company: Paired (for their client)

Location: Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: July 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Spearhead the design and execution of innovative, conversion-focused email marketing campaigns for leading e-commerce brands.
Provide art direction and ensure visual excellence by collaborating with in-house design, copywriting, and development teams.
Optimize email campaign layouts for engagement, conversion, and mobile responsiveness within an Agile development framework.
Uphold best practices in email design to ensure deliverability and exceptional user experience.
Manage and mentor a team of email designers, fostering a results-oriented and collaborative environment.

📝 Enhancement Note: This role bridges creative design with marketing operations, focusing on the tactical execution of email campaigns that drive measurable results for e-commerce clients. The emphasis on "conversion-focused" and "art direction" suggests a need for a designer who understands marketing objectives and can lead design strategy.

📈 Primary Responsibilities

Lead and manage the email design team to produce exceptional, conversion-focused email campaigns that align with client brand guidelines.
Collaborate closely with the client's in-house design team, providing ongoing art direction and oversight to ensure visual excellence and brand consistency across all email projects.
Iteratively develop campaign designs within an Agile environment, rapidly incorporating stakeholder feedback to enhance campaign performance and effectiveness.
Strategically arrange brand assets, product imagery, logos, and copy into aesthetically pleasing and high-converting email layouts.
Apply deep expertise in email design best practices to create spam filter-friendly, mobile-responsive emails that deliver an outstanding user experience.
Partner effectively with Copywriting and Development teams to ensure seamless campaign execution from concept to launch.
Stay abreast of emerging trends in email marketing design and e-commerce, proactively suggesting innovative approaches.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution, team leadership, and cross-functional collaboration. The emphasis on "Agile development environment" and "iterative work" indicates a need for adaptability and a fast-paced approach.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Digital Marketing, Communications, or a related field is highly recommended.

Experience: Minimum of 3+ years of hands-on experience specifically designing innovative and effective email marketing campaigns.

Required Skills:

Mastery of design tools including Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Proven ability to create aesthetically pleasing and high-converting email campaign designs.
Strong understanding of visual hierarchy, layout design principles, and brand integration.
Expertise in email design best practices, including mobile-responsiveness, accessibility, and spam filter optimization.
Excellent time management and organizational skills, with the ability to manage multiple projects concurrently in a fast-paced environment.
Demonstrated ability to receive constructive feedback and iterate designs rapidly.
Passion for email marketing and a drive to push creative boundaries within the channel. Preferred Skills:
Experience in an Agile development environment.
Familiarity with e-commerce platforms and best practices.
Basic understanding of HTML/CSS for email development.
Previous experience managing or mentoring design teams.
Knowledge of A/B testing principles for email campaign optimization.

📝 Enhancement Note: The requirement for "3+ years of hands-on experience designing innovative email marketing campaigns" suggests the client is looking for a candidate who can hit the ground running with proven expertise, rather than an entry-level designer. Mastery of Figma and Adobe Creative Suite is a non-negotiable technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 3-5 distinct email marketing campaign projects, demonstrating a range of design styles and objectives.
Include examples of mobile-responsive designs and how they adapt across different devices.
Present case studies that highlight the design process, from concept to final execution, detailing collaboration with copywriters and developers.
Demonstrate the impact of your designs on campaign performance, ideally with metrics related to open rates, click-through rates, or conversion rates.
Include examples of how you incorporated feedback and iterated on designs to improve outcomes. Process Documentation:
Be prepared to discuss your personal design workflow, from initial brief to final asset delivery.
Articulate your approach to ensuring brand consistency and visual hierarchy across multiple campaign assets.
Explain your methodology for creating spam filter-friendly and mobile-responsive email templates.
Describe how you collaborate with cross-functional teams (copywriting, development, marketing) to bring campaigns to life.

📝 Enhancement Note: A strong portfolio is critical for this role. Candidates should be ready to present specific examples and articulate their design process, emphasizing how their work directly contributed to campaign success and client objectives.

💵 Compensation & Benefits

Salary Range: Based on the "competitive salary" mention and the mid-level experience requirement (2-5 years) for a remote role in Colombia, the estimated salary range would be between COP 60,000,000 to COP 100,000,000 annually, depending on the candidate's specific experience and skill set.

Benefits:

Competitive salary
Performance bonuses
Potential for professional development and growth within the client's organization.
Opportunity to work remotely for a leading email marketing agency.
Exposure to a fast-paced, collaborative, and results-driven culture.

Working Hours: Standard full-time working hours are typically 40 hours per week, with flexibility expected to accommodate collaboration across different time zones and client needs.

📝 Enhancement Note: The salary estimate is based on general market data for mid-level design roles in Colombia, adjusted for remote work and specialized email marketing skills. The "competitive salary" and "performance bonuses" suggest a compensation structure that rewards achievement and results.

🎯 Team & Company Context

🏢 Company Culture

Industry: Paired operates within the Staffing and Recruiting industry, acting as a bridge between global talent and companies. Their client is in the Email Marketing / Digital Advertising agency sector, serving top e-commerce brands.

Company Size: Paired is likely a growing agency, and their client is described as a "leading email marketing agency," suggesting a well-established entity within its niche. The "ambitious team" and "fast-paced, collaborative, and focused on results" culture are key indicators.

Founded: Paired's founding date is not specified, but their mission implies a modern approach to talent acquisition. Their client's founding date is also not provided, but their leadership in the e-commerce email marketing space suggests significant operational maturity.

Team Structure:

The Email Design team is led by this role, implying a direct management or team lead function.
This role will collaborate closely with the client's in-house design team, suggesting a matrixed or heavily integrated reporting structure for design initiatives.
Close partnerships are expected with Copywriting and Development teams, indicating a cross-functional, project-based team approach. Methodology:
Agile Development: Campaigns are worked on iteratively, requiring quick adaptation and feedback incorporation.
Results-Focused: Emphasis is placed on conversion optimization and campaign performance.
Collaborative Environment: Strong teamwork and communication are essential between design, copy, and development.

Company Website: Paired: https://jobs.workable.com/company/hHECN9Czz3ESR6npitHku6/jobs-at-paired (Company careers page)

📝 Enhancement Note: The culture is described as "fast-paced, collaborative, and focused on results." This suggests an environment where individuals are expected to be proactive, work well with others, and deliver tangible outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior designer with leadership responsibilities. It requires 3+ years of hands-on experience and the ability to provide art direction, manage a team, and collaborate strategically. It's a crucial role in ensuring the visual quality and effectiveness of client email campaigns.

Reporting Structure: The designer will likely report to a Marketing Director or Head of Design within the client agency. They will also manage a team of email designers. Collaboration will be extensive with other department leads (Copywriting, Development).

Operations Impact: The primary impact of this role is on client success through the creation of high-converting email marketing campaigns. Effective designs directly influence engagement rates, click-through rates, and ultimately, e-commerce sales and ROI for clients. This role is critical in maintaining the client's reputation for delivering exceptional email marketing results.

Growth Opportunities:

Leadership Development: Opportunity to grow from managing a small team to leading larger design departments or taking on more strategic art direction roles.
Specialization: Deepen expertise in e-commerce email marketing design, conversion optimization, and A/B testing.
Cross-functional Exposure: Gain experience working with various client brands and understand different e-commerce strategies.
Process Improvement: Contribute to refining the design processes and workflows for more efficient and effective campaign delivery.

📝 Enhancement Note: The role offers a clear path for growth into design leadership and strategic roles within the email marketing domain, driven by the need to consistently deliver high-impact results for e-commerce clients.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from anywhere within Colombia.

Office Location(s): The role is open to candidates located in Colombia.

Workspace Context:

Remote Collaboration: Expect to use digital collaboration tools extensively for communication, file sharing, and team meetings.
Technology-Centric: Access to design software (Figma, Adobe Creative Suite) and project management tools is essential.
Independent Work: Requires self-discipline and the ability to manage one's own workspace and work schedule effectively.

Work Schedule: Standard full-time hours (approximately 40 hours per week) apply. Flexibility may be needed to accommodate client needs and cross-timezone collaboration, but core working hours will likely be established.

📝 Enhancement Note: The "TELECOMMUTE" designation and "Colombia" location requirement specify a fully remote role within a specific country, emphasizing the need for strong remote work skills and self-management.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess relevant experience and design skills.
Technical/Skills Interview: Discussion of design process, tool proficiency (Figma, Adobe Creative Suite), and understanding of email marketing best practices. This may include a brief design exercise.
Portfolio Review: In-depth presentation and discussion of portfolio pieces, focusing on design rationale, collaboration, and impact.
Team/Culture Fit Interview: Meeting with potential team members and hiring manager to assess collaboration style, communication, and cultural alignment with the fast-paced, results-oriented environment.
Final Interview: May involve a discussion of leadership approach, team management, and strategic contributions.

Portfolio Review Tips:

Curate your strongest email marketing design projects, ensuring variety and demonstrating a range of skills.
For each project, clearly articulate your role, the design challenges, your creative process, and the outcomes (quantify results if possible).
Be prepared to discuss your approach to mobile responsiveness, A/B testing, and accessibility.
Showcase how you've incorporated feedback and iterated on designs.
Ensure your portfolio is easily accessible (e.g., via a personal website, Behance, or a shared drive link). Challenge Preparation:
Be ready for a potential design challenge that simulates a real-world email campaign task. This might involve designing a specific email layout or providing art direction for a concept.
Practice articulating your design decisions clearly and concisely, focusing on how your design choices support conversion goals.
Prepare to discuss how you would manage a design team and collaborate with other departments under tight deadlines.

📝 Enhancement Note: The emphasis on "conversion-focused" and "Agile development" suggests that interviewers will be looking for practical design skills, a results-driven mindset, and the ability to adapt quickly to feedback and evolving project requirements.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative design, prototyping, and creating responsive layouts. Proficiency is a must.
Adobe Creative Suite: Including Photoshop for image editing, Illustrator for vector graphics, and potentially InDesign for layout if used in the workflow.
Email Service Provider (ESP) Platforms: Familiarity with platforms like Mailchimp, Klaviyo, SendGrid, HubSpot, or similar is beneficial for understanding campaign deployment environments.

Analytics & Reporting:

Understanding of analytics dashboards (e.g., Google Analytics, ESP-specific analytics) to interpret campaign performance data (open rates, CTRs, conversions). CRM & Automation:
While not a direct CRM role, understanding how email marketing integrates with CRM systems and marketing automation platforms is advantageous.

📝 Enhancement Note: Mastery of Figma and Adobe Creative Suite is explicitly required. Familiarity with ESPs and analytics tools will be highly valued as they directly relate to the performance and optimization of email campaigns.

👥 Team Culture & Values

Operations Values:

Results-Driven: A strong focus on achieving measurable outcomes, particularly conversion rates and ROI for clients.
Collaboration: Working effectively with cross-functional teams (copywriting, development, client stakeholders) is paramount.
Agility & Adaptability: Embracing a fast-paced environment and quickly incorporating feedback to iterate on designs.
Innovation: A desire to push creative boundaries in email marketing to achieve better results.
Excellence: A commitment to producing high-quality, aesthetically pleasing, and high-performing designs.

Collaboration Style:

Cross-functional Integration: Seamless handoffs and continuous communication between design, copy, and development teams are expected.
Feedback-Oriented: Openness to receiving and providing constructive feedback to improve campaign quality.
Client-Centric: Understanding client needs and brand requirements to deliver tailored solutions.

📝 Enhancement Note: The culture emphasizes dynamism, teamwork, and a relentless pursuit of results. Candidates who thrive in collaborative, fast-paced settings and are driven by data-backed success will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Conversion Goals: Designing visually appealing emails that also drive specific business actions.
Rapid Iteration in Agile: Adapting quickly to frequent feedback and changes in a fast-paced development cycle.
Managing Multiple Client Demands: Juggling design needs for various e-commerce brands with different styles and objectives.
Staying Ahead of Email Marketing Trends: Continuously learning and adapting to new design techniques, platform changes, and deliverability best practices.
Team Leadership: Effectively managing and motivating a design team to consistently deliver high-quality work.

Learning & Development Opportunities:

E-commerce Specialization: Deepen expertise in the nuances of e-commerce email marketing design and strategy.
Leadership Skills: Develop management and art direction capabilities.
Tool Proficiency: Master advanced features and workflows in Figma and Adobe Creative Suite.
Industry Trends: Stay current with digital marketing and design innovations through online courses, webinars, and industry publications.
Cross-functional Training: Gain a better understanding of copywriting and development processes to enhance collaboration.

📝 Enhancement Note: This role presents opportunities to grow into a significant leadership position within the email marketing design space, with a clear focus on driving tangible business impact for clients.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing an email campaign from brief to final asset, focusing on how you ensure it's both visually appealing and conversion-focused." (Prepare to walk through a portfolio example.)
"How do you approach incorporating feedback from stakeholders, particularly when working in an Agile environment?" (Highlight your adaptability and problem-solving skills.)
"Imagine a client wants to increase their click-through rate on abandoned cart emails. What design elements would you prioritize, and how would you test them?" (Demonstrate strategic thinking and understanding of conversion optimization.) Company & Culture Questions:
"What interests you about working with e-commerce brands specifically in the email marketing channel?" (Showcase your passion for the niche.)
"How do you contribute to a fast-paced, collaborative team environment?" (Provide examples of teamwork and communication.)
"How do you stay updated on the latest trends in email design and digital marketing?" (Highlight your commitment to continuous learning.) Portfolio Presentation Strategy:
Storytelling: For each portfolio piece, tell a story: the challenge, your solution (design choices), and the results.
Visual Clarity: Ensure your presentation is clean, visually appealing, and easy to follow. Use high-quality mockups.
Metrics Focus: Quantify results wherever possible. If direct metrics aren't available, discuss anticipated outcomes or performance indicators.
Process Walkthrough: Clearly explain your design process, tool usage, and collaboration methods.
Conciseness: Be mindful of time and focus on the most impactful aspects of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency, strategic thinking, and the ability to collaborate effectively in a dynamic, results-driven environment.

📌 Application Steps

To apply for this email marketing designer position:

Submit your application through the provided Workable link.
Tailor your Resume: Highlight your 3+ years of experience in email marketing design, emphasizing skills like Figma, Adobe Creative Suite, conversion optimization, and mobile-responsive design. Use keywords from the job description.
Prepare Your Portfolio: Ensure your portfolio is up-to-date and showcases your best email marketing campaign work. Be ready to articulate your process and the impact of your designs.
Research Paired and their Client Focus: Understand Paired's mission and the type of e-commerce brands their client serves to tailor your application and interview responses.
Practice Your Pitch: Be ready to concisely explain your design philosophy, your approach to collaboration, and how you contribute to achieving conversion goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

email marketing designer