Email Marketing Designer

📍 Job Overview

Job Title: Email Marketing Designer Company: Floowi (Client of Floowi) Location: 100% Remote (LATAM only) Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: 2026-05-05 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-performing retention marketing campaigns for direct-to-consumer (DTC) ecommerce brands, focusing on driving engagement and conversions through visually compelling email experiences.
• Leverage advanced proficiency in design tools like Figma and email service providers (ESPs) such as Klaviyo to build and optimize weekly email campaigns and lifecycle flows.
• Collaborate closely with retention and creative teams to ensure brand consistency, implement A/B testing frameworks, and continuously iterate on designs based on performance metrics.
• Translate creative briefs into polished, mobile-first email designs that adhere to established design systems and brand guidelines, with a keen eye on scannability, visual hierarchy, and call-to-action effectiveness.
• Support the strategic evolution of lifecycle marketing programs, including welcome series, post-purchase communications, and promotional campaigns, to enhance customer lifetime value.

📝 Enhancement Note: While the title is "Email Marketing Designer," the responsibilities and required skills (Klaviyo, optimization, performance metrics) indicate a strong operational component. This role bridges creative execution with marketing operations by requiring the designer to understand and implement campaigns within an ESP, analyze performance, and optimize for conversion. This suggests a need for a candidate who can not only design beautifully but also think strategically about the operational impact of their creative output within a DTC ecommerce context.

📈 Primary Responsibilities

• Design and build 6-7 weekly email marketing campaigns using Figma, adhering to established email design systems and brand guidelines for multiple DTC ecommerce brands.
• Develop custom email designs for key marketing initiatives, including new product launches, seasonal promotions, and brand storytelling content, ensuring alignment with campaign objectives.
• Translate creative briefs, campaign direction, and performance data into polished, mobile-first, conversion-focused email experiences that resonate with target audiences.
• Build and quality assurance (QA) test email campaigns within Klaviyo, or prepare clean, actionable handoffs for the implementation team, ensuring flawless campaign delivery across various email clients and devices.
• Optimize email layouts, call-to-action (CTA) placement, content hierarchy, and overall structure through rigorous A/B testing and performance data analysis to drive higher engagement and conversion rates.
• Support the ongoing development and redesign of critical lifecycle email flows, such as welcome sequences, post-purchase follow-ups, and win-back campaigns, to enhance customer retention and lifetime value.
• Collaborate effectively with retention marketing specialists and broader creative teams to continuously improve email templates, streamline campaign workflows, and elevate overall campaign performance.

📝 Enhancement Note: The responsibility to "Build and QA campaigns in Klaviyo or collaborate on clean handoffs for implementation" highlights a critical operational aspect of this role. It requires the designer to not only create assets but also understand the technical build and quality assurance processes within an ESP, demonstrating a blend of creative and technical marketing operations skills.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or equivalent practical experience in digital design and marketing.

Experience: Proven track record of 2-5 years in designing marketing emails specifically for Direct-to-Consumer (DTC) or ecommerce brands, with a demonstrated ability to drive performance metrics.

Required Skills:

• Advanced proficiency in Figma, including mastery of component systems, auto layout, prototyping, and building scalable design systems for consistent brand execution.
• Demonstrated experience in building and executing email campaigns within Klaviyo or comparable ESP platforms (e.g., Mailchimp, ActiveCampaign, HubSpot).
• Strong understanding of mobile-first email design principles, including responsive layouts, visual hierarchy, scannability, and effective conversion-focused design patterns.
• Experience in optimizing retention marketing campaigns, customer lifecycle flows (e.g., welcome, post-purchase, win-back), and email workflows for improved customer engagement and LTV.
• Familiarity with key email marketing performance metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), Open Rate, and Revenue Per Recipient.
• Experience with A/B testing frameworks for email creative and content, and the ability to interpret campaign performance results to inform design decisions.
• Excellent command of spoken and written English (C1+ level) for effective communication with U.S.-based teams.

Preferred Skills:

• Experience designing for multiple DTC brands or in a fast-paced agency environment.
• Basic understanding of HTML/CSS for email to better collaborate with developers or troubleshoot rendering issues.
• Familiarity with other design tools such as Adobe Creative Suite (Photoshop, Illustrator) for asset creation.
• Knowledge of UX/UI principles as they apply to email design and user journeys.
• Experience with data visualization tools or creating reports on campaign performance.

📝 Enhancement Note: The emphasis on "advanced proficiency in Figma" and experience with "component systems, auto layout, and scalable design systems" points towards a need for a designer who can contribute to the operational efficiency of creative production by building reusable assets and adhering to strict design system protocols. This is crucial for maintaining brand consistency and speed in a high-volume, multi-brand environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing at least 3-5 distinct email marketing campaign examples for DTC or ecommerce brands, highlighting the strategic objective, design approach, and key performance outcomes.
• Case studies demonstrating experience with mobile-first design, conversion optimization techniques, and A/B testing initiatives within email campaigns.
• Examples of work that utilize or adhere to established design systems, including component libraries or style guides, to showcase an understanding of scalable and consistent creative execution.
• Visual evidence of experience with Klaviyo or similar ESP platforms, potentially including screenshots of campaign builds or workflow structures.
• A clear demonstration of how your design process translates creative briefs into measurable results, with specific data points or quantifiable achievements.

Process Documentation:

• Provide examples within your portfolio or resume that illustrate your process for translating campaign briefs into actionable design deliverables, including any user journey mapping or wireframing steps.
• Showcase your approach to quality assurance (QA) for email campaigns, detailing how you ensure cross-client compatibility, responsiveness, and accuracy of content and links.
• Highlight your methodology for collaborating with marketing and retention teams, including how you gather feedback, iterate on designs, and contribute to performance analysis and optimization strategies.
• Demonstrate experience in documenting design decisions, contributing to design system updates, or creating reusable templates that enhance operational efficiency for the marketing team.

📝 Enhancement Note: For an Email Marketing Designer role with operational responsibilities, a portfolio should not just showcase aesthetics but also the designer's ability to contribute to efficient marketing operations. This means highlighting process, system adherence, and performance-driven design choices. The ability to demonstrate a structured approach to campaign creation and optimization is as important as the visual output.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement (2-5 years), advanced Figma and Klaviyo skills, and the remote nature of the role supporting U.S. companies, a competitive salary range for a LATAM-based professional would typically fall between $40,000 - $65,000 USD annually.

📝 Enhancement Note: This salary estimate is based on research of similar remote-first, specialized marketing design roles supporting U.S. clients, with compensation tailored for LATAM professionals. Factors considered include the demand for skilled email marketers, proficiency in specific tools (Figma, Klaviyo), the operational aspects of campaign building and QA, and the general cost of living adjustments for remote talent in Latin America compared to the U.S. Market benchmarks from platforms like Glassdoor, LinkedIn Salary, and industry-specific salary surveys for remote marketing roles were consulted.

Benefits:

• Competitive Salary in USD: Directly paid in U.S. Dollars, providing stability and value.
• Remote-First Flexibility: The freedom to work from anywhere within Latin America, promoting work-life balance.
• Monthly Flexible Benefits Budget: An additional allowance to be used for benefits that best suit individual needs, such as health insurance, internet, co-working spaces, or professional development.
• Paid Time Off (PTO): Generous paid vacation days to ensure rest and rejuvenation.
• Paid U.S. Holidays: Recognition and paid time off for major U.S. federal holidays, aligning with client schedules.

Working Hours: Full-time, generally aligning with Eastern Standard Time (EST) business hours to facilitate seamless collaboration with U.S.-based teams. This typically involves approximately 40 hours per week, with flexibility offered within the remote work structure.

📝 Enhancement Note: The alignment with EST business hours is a crucial operational detail for a remote role supporting U.S. companies, ensuring effective communication and real-time collaboration during core business periods.

🎯 Team & Company Context

🏢 Company Culture

Industry: Talent Solutions / E-commerce Support / Consumer Goods (Client's Industry) Company Size: Floowi operates as a talent solutions provider, connecting LATAM professionals with U.S. companies. The client company operates in the beauty and lifestyle consumer goods space, focusing on DTC ecommerce growth. Founded: Floowi's founding date is not specified, but its mission is to make LATAM a premier hub for growth and excellence. The client company's founding date is also not specified, but its focus on scaling DTC brands implies a modern, digitally-native business model.

Team Structure:

• Floowi: As a talent solutions provider, Floowi likely has a lean, client-focused operational team managing recruitment, onboarding, and support for remote professionals.
• Client Company: The client operates in a fast-paced, collaborative environment. The role sits within a team that likely includes retention marketing specialists, creative designers, and potentially digital marketing managers, reporting through a marketing leadership structure.
• Cross-functional Collaboration: This role will heavily collaborate with retention marketing specialists, creative teams, and potentially product marketing or ecommerce managers to ensure cohesive campaign execution and brand messaging across all touchpoints.

Methodology:

• Data-Driven Optimization: The client company emphasizes continuous optimization based on performance metrics, utilizing A/B testing and data analysis to refine strategies.
• Systematic Creative Development: The use of established design systems and workflows for email campaign creation ensures efficiency, scalability, and brand consistency.
• Customer-Centric Approach: Focus on customer engagement, retention, and lifecycle marketing indicates a strategy centered on building long-term customer relationships through personalized and effective communication.

Company Website: https://floowitalent.com/

📝 Enhancement Note: The client's focus on "building and scaling direct-to-consumer brands through a strong focus on digital marketing and retention strategies" and "high-performing creative systems and brand-driven experiences" directly informs the operational expectations of this role. The designer must contribute to these systems and strategies, not just execute creative tasks.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Email Marketing Designer. It offers a significant step up from junior design roles by requiring not just creative execution but also operational understanding of ESPs, performance metrics, and A/B testing. The candidate is expected to be largely autonomous in designing and implementing campaigns, with collaboration focused on strategic improvements rather than basic task oversight.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Creative, or potentially a Retention Marketing Lead within the client company. They will work closely with retention specialists and collaborate with other members of the marketing and creative departments.

Operations Impact: The Email Marketing Designer's work directly impacts the client's revenue through increased customer engagement, conversion rates, and customer lifetime value. By optimizing email campaigns and lifecycle flows, this role contributes directly to the client's ecommerce growth and retention strategies, making it a critical operational function for driving business results.

Growth Opportunities:

• Specialization in DTC & Retention: Deepen expertise in the specific needs and best practices of direct-to-consumer ecommerce marketing and advanced retention strategies.
• Marketing Operations Acumen: Develop a stronger understanding of marketing automation, ESP functionality, data analysis for marketing, and the operational integration of creative assets into broader marketing campaigns.
• Creative Leadership: Potential to grow into a Senior Designer role, leading design initiatives for specific brands or channels, mentoring junior designers, and contributing more significantly to creative strategy and system development.
• Cross-functional Exposure: Gain exposure to broader digital marketing functions like paid social, SEO, and web design, potentially leading to diversified marketing roles.

📝 Enhancement Note: The growth opportunities highlight how this design role can evolve into a more operationally focused or strategically influential position within a DTC ecommerce marketing team, emphasizing the blend of creative and operational skill development.

🌐 Work Environment

Office Type: Fully Remote. This role is 100% remote, allowing the professional to work from any location within Latin America. Office Location(s): While the role is remote, the requirement to align with EST business hours suggests the ideal candidate will be in a timezone that facilitates this collaboration. The company Floowi is based in the U.S., and the client company is also U.S.-based.

Workspace Context:

• Collaborative Environment: The role involves close collaboration with U.S.-based teams, requiring strong communication skills and adaptability to a remote, asynchronous, and synchronous work setting.
• Tools & Technology: Access to and proficiency with industry-standard design tools (Figma) and marketing platforms (Klaviyo) is essential. The company likely provides access or expects candidates to have their own reliable setup.
• Team Interaction: Interaction will occur through digital communication channels such as Slack, email, and video conferencing (Zoom, Google Meet). Regular check-ins and team meetings are expected to maintain alignment and foster a sense of team cohesion.

Work Schedule: Full-time, requiring approximately 40 hours per week. The schedule is designed to align with Eastern Standard Time (EST) business hours, ensuring availability for meetings, urgent requests, and collaborative work sessions with the U.S. team.

📝 Enhancement Note: The remote-first nature combined with the EST alignment is a key aspect of the work environment, requiring self-discipline, strong time management, and effective digital communication strategies for successful integration with the client's operational cadence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio by the Floowi talent acquisition team to assess basic qualifications and experience.
• Hiring Manager Interview: A conversation with the client's hiring manager to delve deeper into your design experience, understanding of DTC marketing, and operational skills with tools like Figma and Klaviyo. Expect questions about your design process, campaign optimization strategies, and ability to work independently.
• Skills Assessment/Design Challenge: Potentially a practical exercise or a detailed case study presentation. This could involve designing a sample email based on a brief or analyzing existing campaign performance and proposing improvements. Focus on showcasing your thought process, design rationale, and understanding of performance metrics.
• Cultural Fit/Team Interview: An opportunity to meet with potential team members and assess how your working style and values align with the client's fast-paced, collaborative, and data-driven culture.
• Final Decision: Offer extension based on overall assessment.

Portfolio Review Tips:

• Highlight DTC & Performance: Curate your portfolio to prominently feature your strongest email design work for DTC/ecommerce brands. Emphasize projects where your designs demonstrably improved key metrics like CTR, CVR, or LTV.
• Showcase Figma & Klaviyo Skills: Include examples that clearly demonstrate your proficiency with Figma's advanced features (components, auto layout) and your experience building/implementing campaigns in Klaviyo. Annotate your work to explain your design system approach and technical build considerations.
• Detail Your Process: For each project, clearly articulate your design process from brief to execution. Explain your rationale behind design choices, A/B testing strategies, and how you incorporated performance feedback for optimization. Use storytelling to connect your design actions to business outcomes.
• Mobile-First Focus: Ensure your portfolio visually emphasizes your ability to create effective mobile-first designs, perhaps by including mobile mockups or specific explanations of your responsive design approach.
• Quantify Achievements: Wherever possible, use numbers and specific data points to quantify the impact of your work. Instead of saying "improved engagement," state "increased CTR by 15% through optimized CTA placement."

Challenge Preparation:

• Understand Brand Voice: If given a design challenge, thoroughly research the client's brand voice, target audience, and existing marketing materials to ensure your design is cohesive and authentic.
• Focus on Optimization: Be prepared to discuss how you would optimize a given campaign or lifecycle flow based on specific performance goals. Think about CTA effectiveness, scannability, personalization, and segmentation.
• ESP Knowledge: Brush up on Klaviyo's features and best practices. Be ready to discuss how you would build a campaign within the platform, set up segmentation, or utilize its automation capabilities.
• Articulate Your Rationale: For any design or optimization suggestion, be ready to clearly articulate the "why" behind your choices, referencing design principles, user psychology, and performance data.

📝 Enhancement Note: The emphasis on a "skills assessment/design challenge" and "portfolio review" underscores the need for candidates to demonstrate not only creative talent but also a practical, operational understanding of how their designs translate into tangible business results within an ecommerce context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool. Proficiency is required in creating components, auto layout, utilizing design systems, prototyping, and collaborating within shared files.
• Klaviyo: The primary Email Service Provider (ESP). Experience in building, QAing, and potentially segmenting/automating within Klaviyo is essential.
• Adobe Creative Suite (Photoshop, Illustrator): May be used for asset creation, image editing, or preparing graphics for email. While Figma is primary, familiarity with these tools is beneficial.

Analytics & Reporting:

• Klaviyo Analytics: Understanding how to access and interpret campaign performance data within Klaviyo, including open rates, CTR, CVR, and revenue attribution.
• Google Analytics (Basic Understanding): Familiarity with how website analytics track conversions originating from email campaigns can be advantageous for understanding the full customer journey.
• Data Visualization Tools (e.g., Tableau, Looker - Familiarity): While not primary, exposure to how data is visualized for reporting can help in understanding performance discussions.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot - Awareness): A general understanding of how email marketing integrates with broader CRM strategies and customer data management.
• Marketing Automation Platforms (General Knowledge): Beyond Klaviyo, a broader understanding of marketing automation principles and how different platforms function is valuable for cross-functional understanding.
• Project Management Tools (e.g., Asana, Trello, Monday.com): Experience working within project management systems for task tracking, collaboration, and workflow management.

📝 Enhancement Note: The explicit mention of Figma and Klaviyo as primary tools highlights the operational focus of this design role. Candidates are expected to be hands-on with these platforms for both creative execution and campaign implementation/optimization, bridging the gap between design and marketing operations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: A strong emphasis on creating designs and workflows that are efficient to produce, easy to scale across multiple brands, and maintainable over time through robust design systems.
• Data-Driven Decision Making: The culture values decisions informed by performance metrics and A/B testing results, encouraging a mindset of continuous improvement rather than static design.
• Collaboration & Communication: Open communication and strong collaborative relationships with marketing, creative, and retention teams are crucial for success. Active participation in feedback loops and cross-functional discussions is expected.
• Customer Focus: A deep understanding of the end customer and a commitment to creating engaging, relevant, and valuable experiences through email communication.
• Proactiveness & Ownership: Taking initiative in identifying areas for improvement, proposing new ideas, and owning the end-to-end process for assigned campaigns and flows.

Collaboration Style:

• Cross-functional Integration: This role is designed for deep integration with the retention marketing team, requiring regular communication and joint problem-solving to achieve campaign goals.
• Feedback-Oriented: An environment where constructive feedback is regularly exchanged, both given and received, to refine designs and strategies.
• Agile & Iterative: The fast-paced nature of DTC ecommerce means the team likely operates with an agile mindset, embracing iteration and quick adjustments based on market dynamics and performance data.
• Knowledge Sharing: Encouragement of sharing best practices, learnings from A/B tests, and insights on emerging email marketing trends to elevate the entire team's capabilities.

📝 Enhancement Note: The "Operations Values" and "Collaboration Style" sections indicate that this is not a purely creative role. The emphasis on efficiency, data, and cross-functional integration points to a strong operational component, where the designer is expected to contribute to the smooth functioning and continuous improvement of the marketing engine.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Designing and managing 6-7 weekly campaigns for potentially multiple brands in a fast-paced DTC environment requires exceptional time management, prioritization, and efficiency.
• Balancing Creativity with Performance: The challenge lies in creating visually appealing designs that simultaneously meet strict performance objectives (CTR, CVR) and adhere to brand guidelines and design systems.
• Cross-Client/Brand Consistency: Maintaining brand integrity and a cohesive visual identity across various DTC brands while working within established design systems and client briefs.
• Adapting to Evolving Trends: Staying current with the rapidly changing landscape of email marketing, design best practices, and ESP capabilities to ensure campaigns remain effective and innovative.

Learning & Development Opportunities:

• Advanced ESP & Automation Skills: Deepen expertise in Klaviyo's advanced features, automation workflows, segmentation strategies, and data analysis capabilities.
• DTC & Retention Marketing Strategy: Gain comprehensive knowledge of customer lifecycle marketing, e-commerce growth tactics, and retention strategies specific to the DTC space.
• Performance Analytics & CRO: Enhance skills in interpreting marketing analytics, understanding conversion rate optimization (CRO) principles, and applying data insights to design decisions.
• Design System Management: Contribute to or even lead the development and maintenance of design systems, learning about best practices in component creation, documentation, and scalability.
• Cross-functional Marketing Exposure: Opportunities to learn about other digital marketing channels and how email marketing integrates into the broader customer acquisition and retention funnel.

📝 Enhancement Note: The "Challenges" section emphasizes the operational demands of the role, such as high volume and the need for rapid iteration. The "Learning & Development Opportunities" clearly map out a path for growth that leans into both specialized design skills and broader marketing operations competencies.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-performing email campaign from brief to deployment in Klaviyo. What are the key considerations for mobile-first design and conversion optimization?"
• "How do you approach A/B testing for email creative? Can you provide an example of a test you ran, your hypothesis, the results, and what you learned from it?"
• "Walk us through your experience with Figma's design systems. How have you used components and auto layout to ensure brand consistency and efficiency in your design workflow?"
• "Imagine a client's welcome series is underperforming. What steps would you take, from a design and operational perspective, to diagnose the issue and propose improvements?"

Company & Culture Questions:

• "What interests you about working with DTC ecommerce brands and Floowi's mission to connect LATAM talent with U.S. companies?"
• "How do you adapt your design process when working with different brand identities and client briefs?"
• "Describe a time you received constructive feedback on your design work. How did you handle it, and what was the outcome?"
• "How do you stay organized and manage your time effectively when working remotely on multiple projects with tight deadlines?"

Portfolio Presentation Strategy:

• Storytelling with Data: For each portfolio piece, tell a story that connects the client's business objective, your design solution, and the measured outcome. Use clear visuals and quantifiable results (e.g., "Increased CTR by X%", "Generated $Y in revenue").
• Demonstrate Process: Clearly articulate your design and implementation process. Show wireframes, design iterations, and explain your rationale for key design decisions, especially those related to conversion optimization and mobile responsiveness.
• Highlight Tool Proficiency: Verbally walk through how you used Figma's advanced features and discuss your experience within Klaviyo, showcasing your ability to not just design but also build and QA campaigns.
• Address Operational Contribution: Frame your work in terms of its contribution to marketing operations, such as how your design system improved efficiency, how your optimization efforts led to better campaign performance, or how your QA process ensured flawless execution.
• Prepare for Q&A: Be ready to elaborate on any aspect of your portfolio, especially regarding design choices, performance metrics, and challenges overcome.

📝 Enhancement Note: The "Strategy Questions" are designed to probe the candidate's understanding of both creative execution and the operational realities of email marketing within a DTC context, including their ability to leverage tools like Figma and Klaviyo for performance improvement.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Floowi's Teamtailor platform.
• Customize Your Resume: Tailor your resume to highlight experience with email design for DTC/ecommerce, proficiency in Figma and Klaviyo, and any quantifiable achievements in improving engagement or conversion rates. Use keywords from the job description.
• Curate Your Portfolio: Select your strongest email design projects that demonstrate mobile-first principles, conversion-focused layouts, and ideally, experience with Klaviyo implementation or A/B testing. Ensure your portfolio clearly articulates your design process and the impact of your work.
• Prepare Your Narrative: Be ready to articulate your experience and passion for email marketing design, your understanding of DTC strategies, and your ability to work effectively in a remote, collaborative environment. Practice presenting your portfolio, focusing on data-driven results and your operational contributions.
• Research Floowi & Their Client: Understand Floowi's mission and the client's focus on beauty/lifestyle DTC brands. This will help you tailor your application and demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.