Diseñador/a Digital — UX/UI & Producción Gráfica

📍 Job Overview

Job Title: Diseñador/a Digital — UX/UI & Producción Gráfica

Company: Dentsu

Location: Santiago, Chile

Job Type: Full-time

Category: UX/UI Design & Digital Production (Creative/Marketing Operations)

Date Posted: May 18, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Hybrid role blending UX/UI design expertise with digital graphic production for enhanced web experiences and campaign assets.

• Focus on improving user experience, conversion rates, and visual execution across digital platforms and social media.

• Develops wireframes, prototypes, and visual designs for websites and landing pages to drive user engagement.

• Creates and adapts graphical assets for digital campaigns, performance marketing, and social media channels.

📝 Enhancement Note: This role is positioned within a creative agency context (Dentsu, iProspect brand) and requires a practical, visually-oriented individual adept at managing diverse digital projects with a strong emphasis on user-centric design and campaign effectiveness. The "operations" aspect lies in the systematic production and optimization of digital assets and user experiences.

📈 Primary Responsibilities

• Design wireframes, interactive prototypes, and comprehensive visual proposals for websites, landing pages, and other digital interfaces.

• Strategize and implement CRO (Conversion Rate Optimization) and SEO (Search Engine Optimization) improvements through enhanced user experience and compelling visual design.

• Conduct visual quality assurance (QA) alongside the development team to ensure design fidelity and functionality.

• Produce and adapt graphic assets for various digital channels, including online advertising campaigns, performance marketing initiatives, and social media content.

• Translate creative concepts and campaign objectives into impactful visual executions across a range of digital formats.

• Create simple animations for digital projects to enhance engagement and communication.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX/UI thinking and hands-on graphic production, indicating a need for a designer who can bridge the gap between user needs, business objectives, and creative execution within a digital marketing framework.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree in Graphic Design, Digital Design, User Experience Design, or a related field is typically expected for this level of role. Equivalent practical experience and a strong portfolio can often substitute formal education.

Experience: 2 to 3 years of demonstrated experience in digital design, with a proven track record in both UX/UI and graphic production for digital platforms.

Required Skills:

• Portfolio: A compelling portfolio showcasing a range of web design projects (wireframes, prototypes, final designs) and digital campaign assets (social media graphics, ad banners) is an exclusive requirement.

• UX/UI Principles: Applied knowledge of UX/UI best practices, including wireframing, user flow mapping, usability heuristics, and user-centered design methodologies.

• Graphic Production: Proficiency in creating and adapting visual assets for digital platforms, social media, and online advertising.

• Design Software Proficiency: Expert-level command of Figma for wireframing, prototyping, and collaborative design.

• Adobe Creative Cloud: Strong working knowledge of key Adobe Creative Cloud applications, likely including Photoshop and Illustrator for graphic creation and manipulation.

• HTML/CSS Fundamentals: Basic understanding of HTML and CSS to facilitate effective collaboration with development teams and ensure design feasibility.

Preferred Skills:

• Adobe After Effects: Basic proficiency in Adobe After Effects for creating simple animations and motion graphics.

• CRO/SEO Awareness: Understanding of how design impacts Conversion Rate Optimization and Search Engine Optimization initiatives.

• Web Design Principles: Familiarity with web design trends, responsive design, and accessibility standards.

📝 Enhancement Note: The emphasis on a portfolio and specific tools like Figma and Adobe CC signifies a practical, hands-on role. The mention of basic HTML/CSS and After Effects suggests a desire for a versatile designer who can contribute beyond static visuals and communicate effectively with technical teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Projects: Showcase a minimum of 2-3 distinct web design projects. This should include examples of wireframes, user flows, interactive prototypes demonstrating usability, and final visual designs for websites or landing pages.

• Digital Campaign Assets: Include a variety of pieces for digital campaigns, such as social media graphics (for platforms like Instagram, Facebook, LinkedIn), banner ads (various sizes), and potentially email marketing visuals.

• Process Documentation: For at least one project, briefly outline the design process, from initial concept and user research (if applicable) through to final execution, highlighting key decisions and problem-solving steps.

• Conversion-Focused Examples: Where possible, highlight projects where design directly contributed to or aimed to improve conversion rates, explaining the design rationale behind these objectives.

Process Documentation:

• Workflow Design: Demonstrate understanding of designing user flows and information architecture for digital products.

• Visual Execution: Provide examples of how design concepts are translated into polished visual assets, adhering to brand guidelines and campaign objectives.

• Collaboration Evidence: If possible, show examples of how designs were iterated upon based on feedback from stakeholders or development teams.

📝 Enhancement Note: For a digital design role focused on UX/UI and production, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also a strategic approach to user experience, conversion optimization, and the practical ability to produce assets for various digital channels.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Designer with 2-5 years of experience in Santiago, Chile, the estimated annual salary range is CLP $15,000,000 - $25,000,000. This range can vary based on the specific depth of UX/UI expertise, the quality of the portfolio, and negotiation.

Benefits:

• Full-Time Contract: Permanent employment contract providing job security.

• Hybrid Work Model: Combines on-site presence with potential for remote work flexibility, offering a balance between collaboration and personal work style.

• Professional Development: Access to training, workshops, and potentially industry conferences through Dentsu's global network to enhance UX/UI and graphic design skills.

• Creative Environment: Opportunity to work in a dynamic agency setting with diverse clients and challenging projects.

• Comprehensive Health Coverage: Standard benefits including health insurance, likely with options for dental and vision coverage.

• Paid Time Off: Standard vacation days, public holidays, and sick leave.

Working Hours: Full-time, typically around 40 hours per week. While the role is on-site, the agency environment may offer some flexibility in daily start/end times, subject to project deadlines and team coordination.

📝 Enhancement Note: The salary estimate is based on research of similar roles in Santiago, Chile, considering the specified experience level and the hybrid nature of the role. Dentsu, as a large agency, is expected to offer a competitive benefits package. The "on-site" nature is confirmed by the job description, though hybrid arrangements are common in creative industries for specific days.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services. Dentsu operates as a global advertising and communications network, providing a wide range of services including marketing, digital transformation, and creative solutions. iProspect, the specific brand mentioned, focuses on performance marketing and data-driven strategies.

Company Size: Dentsu is a very large global organization with tens of thousands of employees worldwide. The specific Santiago office, while part of this global entity, will have a more localized team structure. This means access to global resources and best practices, with the agility of a local team.

Founded: Dentsu was founded in 1901 in Japan, with a long history in advertising. iProspect was founded in 1996 and became part of Dentsu Aegis Network. This deep history suggests a company with established processes, a structured approach to client service, and a culture that values expertise and long-term relationships.

Team Structure:

• Operations Team: The role is within a creative or digital production team, likely reporting to a Creative Director, Design Lead, or Head of Production.

• Cross-functional Collaboration: This designer will collaborate closely with account managers, strategists, performance marketers, developers, and other creatives.

• Client-Centric Approach: The team's work is driven by client needs and campaign objectives, requiring a focus on delivering measurable results and high-quality creative output.

Methodology:

• Data-Driven Design: Emphasis on using data (from analytics, CRO, SEO) to inform design decisions and measure impact.

• Agile Project Management: Likely utilizes agile methodologies for project execution, allowing for flexibility and iterative development.

• Brand Consistency: Maintaining brand integrity and visual guidelines across all client projects is a core practice.

Company Website: https://www.dentsu.com/ (Global) and https://www.iprospect.com/ (iProspect)

📝 Enhancement Note: Understanding Dentsu's global reach and iProspect's performance marketing focus is key. The culture likely values innovation, data-informed creativity, and strong client partnerships. The "operations" aspect here translates to the systematic delivery of high-quality creative and UX solutions for clients.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level position (2-5 years of experience). It's a hands-on contributor role focused on execution and tactical design application, with opportunities to influence design direction on specific projects.

Reporting Structure: The designer will likely report to a senior creative lead or manager within the iProspect Santiago team. This structure allows for mentorship and guidance while providing autonomy on assigned tasks.

Operations Impact: The designer's impact is directly tied to the success of digital campaigns and user experiences for clients. By improving UX/UI and creating effective visual assets, they contribute to client conversion rates, engagement metrics, brand perception, and ultimately, client retention and revenue for Dentsu.

Growth Opportunities:

• Specialization: Deepen expertise in UX/UI design, focusing on user research, interaction design, or specific platforms.

• Advanced Production: Develop advanced skills in motion graphics (After Effects) or explore other production areas like video editing or 3D.

• Leadership Track: Progress to a Senior Digital Designer role, leading projects, mentoring junior designers, and contributing more significantly to client strategy.

• Cross-functional Learning: Gain exposure to performance marketing, SEO, and client management through collaboration.

• Global Mobility: Opportunities within Dentsu's extensive global network.

📝 Enhancement Note: For a designer, growth often involves deepening technical craft, expanding strategic understanding (like CRO/SEO), or moving into leadership. Dentsu's global presence offers significant avenues for career advancement.

🌐 Work Environment

Office Type: The job description specifies "Santiago - Badajoz 45, Piso 9. Las Condes," indicating a physical office location. Given it's a large agency, this is likely a modern, professional office space designed for creative collaboration. The "on-site" requirement suggests a preference for in-person teamwork and client meetings.

Office Location(s): The primary location is Santiago, Chile, specifically in the Las Condes area, known for its business and commercial activity. This location offers accessibility and proximity to other businesses and amenities.

Workspace Context:

• Collaborative Spaces: Expect shared workspaces, meeting rooms equipped for presentations and brainstorming, and potentially dedicated areas for design and development teams.

• Tools & Technology: Access to high-performance workstations, relevant software licenses (Figma, Adobe CC), and potentially specialized hardware for prototyping or testing.

• Team Interaction: Opportunities for daily interaction with colleagues, feedback sessions, and cross-functional team huddles to ensure project alignment and foster a creative atmosphere.

Work Schedule: Full-time, approximately 40 hours per week. While core office hours are expected, the agency environment may require flexibility to meet client deadlines or campaign launch dates. The "on-site" nature means being present at the office during standard business hours.

📝 Enhancement Note: The on-site requirement at a specific Las Condes address points to a structured office environment typical of major advertising agencies, emphasizing collaboration and client-facing interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruitment team reviews applications and portfolios for basic qualifications and experience.

• Portfolio Review & Technical Interview: A hiring manager or senior designer will assess the portfolio in detail, followed by an interview to discuss design philosophy, problem-solving approaches, and technical skills (UX/UI, software proficiency).

• Practical Exercise/Case Study: Candidates may be asked to complete a design challenge, either in a timed session or as a take-home assignment, to evaluate their practical design skills, approach to problem-solving, and ability to meet specific requirements. This could involve wireframing a small feature or designing a campaign asset.

• Team/Cultural Fit Interview: Meeting with potential team members or department heads to assess collaboration style, communication skills, and cultural alignment with Dentsu/iProspect.

• Final Interview: Potentially with a higher-level manager or director to discuss role fit, career aspirations, and final offer details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (UX/UI, graphic production, CRO focus).

• Showcase Process: For each project, clearly articulate the problem, your role, the process you followed (ideation, wireframing, design, testing), and the outcome or impact. Use visuals to illustrate each stage.

• Highlight UX/UI: Emphasize your understanding of user needs, usability, and how your designs solve user problems. Include wireframes, user flows, and interactive prototypes.

• Demonstrate Production Skills: Clearly show your ability to create polished, on-brand visual assets for digital channels.

• Quantify Impact: If possible, include metrics or results that demonstrate the success of your designs (e.g., improved conversion rates, engagement metrics).

• Tailor to the Role: Ensure your portfolio aligns with the requirements of this specific "Diseñador/a Digital — UX/UI & Producción Gráfica" role at Dentsu/iProspect.

Challenge Preparation:

• Understand the Brief: Carefully read and interpret any design challenge brief, identifying key objectives, constraints, and target audiences.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation.

• Focus on Strategy: Demonstrate your thought process – why you made certain design decisions, how they address the brief's requirements, and what impact they are expected to have.

• Visual Clarity: Present your work clearly and professionally, using the tools you are most proficient with.

📝 Enhancement Note: The interview process for a design role heavily relies on the portfolio. Candidates must be prepared to walk through their work, explain their decision-making, and demonstrate practical design skills through exercises.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaborative workflows. Expect proficiency in creating components, auto layout, and interactive prototypes.

• Adobe Creative Cloud Suite:

  • Photoshop: For image editing, manipulation, and creating detailed visual assets.
  • Illustrator: For vector graphics, logos, icons, and scalable design elements.

• Adobe After Effects: Basic proficiency is a plus for creating simple animations and motion graphics for campaigns and UI elements.

Analytics & Reporting:

• Familiarity with Analytics Platforms: While not a direct user, understanding how data from platforms like Google Analytics, Adobe Analytics, or internal client dashboards informs design decisions is crucial.

• CRO Tools Awareness: Knowledge of tools like Optimizely, VWO, or Google Optimize is beneficial for understanding A/B testing and conversion rate optimization strategies.

CRM & Automation:

• Limited Direct Involvement: This role is unlikely to directly manage CRM systems or marketing automation platforms. However, an understanding of how design assets are implemented within these systems (e.g., email templates, landing page builders) is advantageous.

• Content Management Systems (CMS): Familiarity with CMS platforms like WordPress or similar client-specific systems can be helpful for understanding web content integration.

📝 Enhancement Note: Proficiency in Figma and Adobe CC is non-negotiable. The "plus" for After Effects and awareness of analytics/CRO tools indicate a desire for a well-rounded digital designer who understands the performance-driven nature of agency work.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging new ideas and pushing creative boundaries to deliver impactful campaigns and user experiences.

• Collaboration & Teamwork: Valuing collective effort, open communication, and mutual support to achieve shared goals.

• Client Focus: Prioritizing client success by understanding their needs and delivering strategic, effective solutions.

• Excellence & Quality: Maintaining high standards in all work, from initial concept to final execution, ensuring polished and effective deliverables.

• Adaptability: Embracing change, learning new tools and techniques, and responding effectively to evolving client needs and market trends.

Collaboration Style:

• Cross-functional Integration: Seamlessly working with marketing strategists, performance specialists, developers, and account teams to ensure cohesive campaign execution.

• Feedback & Iteration: Openness to constructive criticism and a willingness to iterate on designs based on feedback from peers, clients, and data.

• Knowledge Sharing: Proactively sharing insights, best practices, and learnings within the design team and across departments.

📝 Enhancement Note: Agency culture, especially within a large network like Dentsu, typically emphasizes a fast-paced, collaborative environment where innovation and client results are paramount. Adaptability and strong communication are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client Objectives: Effectively translating client briefs and business goals into compelling designs that also push creative boundaries.

• Managing Multiple Projects & Deadlines: Juggling various client projects simultaneously, each with unique requirements and tight turnaround times.

• Rapidly Evolving Digital Landscape: Staying current with new design trends, technologies, and platform best practices in the fast-paced digital marketing world.

• Technical Constraints: Designing within the technical limitations of web platforms, browsers, and advertising formats.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to deepen skills in user research, information architecture, interaction design, and usability testing.

• Motion Graphics & Animation Skills: Developing advanced capabilities in After Effects for richer digital content creation.

• Performance Marketing Insights: Gaining a better understanding of CRO, SEO, and data analytics to create more effective, results-driven designs.

• Client Strategy Exposure: Learning to align design solutions with broader client marketing strategies.

• Global Dentsu Resources: Access to internal training programs, webinars, and resources from Dentsu's global network.

📝 Enhancement Note: The challenges are inherent to agency life, requiring strong organizational and problem-solving skills. Growth opportunities are abundant, allowing for specialization or broader strategic development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a client's specific requirements with your own creative vision for a digital project. How did you approach it?" (Focus on problem-solving, client management, and design rationale.)

• "Walk us through a UX/UI project from your portfolio. What was the user problem, your design process, and the outcome?" (Prepare to articulate your process, justify decisions, and discuss impact.)

• "How do you approach designing for conversion rate optimization? Can you give an example?" (Demonstrate understanding of CRO principles and how design influences user behavior.)

Company & Culture Questions:

• "What interests you about Dentsu/iProspect and this specific role?" (Research Dentsu's recent work, iProspect's focus, and align your interests with their mission.)

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize openness, collaboration, and a focus on improving the final product.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, with a clear introduction for each project (client, objective, your role).

• Storytelling: For each project, tell a story that highlights the problem, your creative process, the solutions you implemented, and the results achieved.

• Visuals: Use high-quality visuals, including wireframes, mockups, prototypes (if possible, via links or screen recordings), and final assets.

• Conciseness: Be prepared to present your key projects within a set timeframe (e.g., 15-20 minutes), focusing on the most relevant aspects.

• Interactivity: If presenting prototypes, be ready to demonstrate their functionality smoothly.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also strategic thinking, problem-solving abilities, and a collaborative mindset, all within the context of agency client service.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Dentsu careers portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features projects that align with both UX/UI design and digital graphic production, showcasing your ability to handle hybrid responsibilities. Tailor your project selection to highlight examples relevant to web design, landing pages, and digital campaigns.

• Resume Optimization: Update your resume to clearly highlight your 2-3 years of experience in digital design, emphasizing skills in Figma, Adobe Creative Cloud, UX/UI principles, and graphic production. Use keywords from the job description (e.g., wireframing, prototyping, CRO, SEO, digital campaigns).

• Prepare Your Narrative: Be ready to articulate your design process, justify your creative decisions, and discuss the impact of your work using specific examples from your portfolio. Practice presenting your key projects concisely and engagingly.

• Company Research: Familiarize yourself with Dentsu's global presence and iProspect's specialization in performance marketing. Understand their recent campaigns, clients, and company values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.