Director UX/UI

📍 Job Overview

Job Title: Director UX/UI

Company: PTC

Location: Herzliya, Israel

Job Type: FULL_TIME

Category: User Experience (UX) / User Interface (UI) Design Leadership

Date Posted: 2026-04-23

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Lead the user experience (UX) and user interface (UI) strategy for PTC's core CAD portfolio, including Creo and Creo+, driving innovation in engineering design software.

• Build, mentor, and manage a high-performing team of UX designers and researchers, fostering a culture of craft, curiosity, and customer empathy.

• Collaborate closely with Product Management and Engineering leadership to embed UX principles into product strategy, roadmaps, and technical decision-making processes.

• Champion a modern, user-centric UX vision that balances power and precision with usability and elegance for expert engineers and new users alike.

• Drive consistency and cohesion across the CAD product suite by owning and evolving the CAD design system and interaction standards.

📝 Enhancement Note: This role is pivotal for shaping the future of PTC's Computer-Aided Design (CAD) software, which is critical for global manufacturing. The focus on "complex, technical software" and "expert users" indicates a need for deep understanding of intricate workflows and performance-sensitive applications, a common characteristic in the engineering software sector. The emphasis on balancing "power and precision with usability and elegance" highlights a key challenge in enterprise software UX design.

📈 Primary Responsibilities

• Define and champion a clear, modern UX strategy for the CAD portfolio, ensuring it aligns with business objectives and customer needs.

• Lead the end-to-end UX design process, from conceptualization and user research to detailed interaction design and visual aesthetics.

• Recruit, develop, and manage a team of UX designers and researchers, setting performance expectations and fostering professional growth.

• Drive user research initiatives, including usability testing, customer interviews, and persona development, to gather actionable insights.

• Partner with Product Management to translate product requirements into intuitive and effective user experiences.

• Collaborate with Engineering teams to ensure high-quality implementation of UX designs, navigating technical constraints and trade-offs.

• Own, evolve, and govern the CAD design system, ensuring consistency, scalability, and adherence to interaction standards.

• Present UX strategies, insights, and outcomes to senior leadership, advocating for user needs and the value of UX design.

• Stay abreast of industry trends, emerging technologies (e.g., AI-assisted workflows), and best practices in UX design for complex technical software.

• Foster a culture of continuous improvement and innovation within the UX team and across cross-functional partners.

📝 Enhancement Note: The responsibility to "Own and evolve the CAD design system, interaction standards, and experience principles" is a significant task in enterprise software, requiring a strategic approach to ensure scalability and consistency across a complex product suite. This implies a need for strong governance and advocacy for design system adoption.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Computer Science, or a related field is typically expected for a Director-level UX/UI role.

Experience: 10+ years of progressive experience in UX design, with a significant portion involving leadership and team management. Proven success in leading UX for complex, technical software environments is crucial.

Required Skills:

• UX Strategy: Ability to define and articulate a compelling vision for user experience aligned with product and business goals.

• UI Design: Strong visual design skills and a deep understanding of UI principles, typography, color theory, and layout for complex applications.

• Team Leadership & Mentorship: Proven experience in building, managing, and mentoring UX teams, fostering a collaborative and high-performance environment.

• Complex Technical Software UX: Demonstrated success in designing for intricate, performance-sensitive applications, particularly in engineering, CAD, PLM, or similar domains.

• User Research & Usability Testing: Expertise in planning and executing user research methodologies to gather insights and validate design decisions.

• Design Systems: Experience in creating, managing, and advocating for design systems to ensure consistency and efficiency.

• Product Management Collaboration: Ability to work effectively with Product Managers to translate requirements into user-centered solutions.

• Engineering Partnership: Strong collaboration skills with engineering teams to ensure feasible and high-quality design implementation.

• Stakeholder Management: Excellent communication and presentation skills to influence product and engineering partners at senior levels.

• Customer Empathy: Deep understanding of user needs, particularly for expert users in technical fields.

Preferred Skills:

• Experience with CAD, PLM, simulation, or manufacturing software.

• Background or strong exposure to engineering, industrial design, or human factors.

• Experience with desktop applications and hybrid desktop/cloud environments.

• Interest or experience in AI-assisted workflows and design automation.

📝 Enhancement Note: The requirement for "10+ years of experience in UX design, with meaningful leadership responsibility" and "Proven success leading UX for complex, technical software" strongly suggests this is a senior leadership position. The emphasis on "expert users and performance-sensitive applications" points towards a need for candidates who can navigate intricate user workflows and understand the critical nature of reliability and precision in engineering tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate leadership in defining and executing UX strategy for complex technical products.

• Showcase examples of leading and mentoring UX teams, highlighting team growth and impact.

• Present case studies of designing for expert users in performance-sensitive applications, detailing the problem, your approach, and the outcomes.

• Include examples of evolving or managing design systems and interaction standards for large-scale software products.

• Illustrate collaboration with product management and engineering, detailing how trade-offs were managed.

Process Documentation:

• Provide examples of how you've established and improved UX design processes within an organization.

• Showcase your approach to user research, usability testing, and iterative design cycles.

• Detail your experience with design system governance and ensuring consistent application across products.

• Illustrate how you measure the impact of UX initiatives on user satisfaction, adoption, and business metrics.

📝 Enhancement Note: For a Director-level role, the portfolio should emphasize strategic thinking, leadership, and the ability to drive significant UX improvements in complex technical environments. It's not just about individual design contributions, but rather about the impact of their leadership on team output and product strategy.

💵 Compensation & Benefits

Salary Range: For a Director-level UX/UI position in Israel, with 10+ years of experience and leadership responsibilities in a major tech company like PTC, the estimated annual salary range is likely between 450,000 ILS to 750,000 ILS (approximately $120,000 - $200,000 USD), depending on exact experience, negotiation, and specific benefits. This estimate is based on industry benchmarks for senior tech leadership roles in Israel, considering the cost of living and the specialized nature of engineering software UX.

Benefits:

• Comprehensive health insurance (medical, dental, vision)

• Retirement savings plan (e.g., pension fund contributions)

• Stock options or Restricted Stock Units (RSUs) as part of the compensation package

• Generous paid time off (vacation, sick leave, holidays)

• Professional development opportunities, including training, conferences, and certifications

• Potential for relocation assistance if applicable

• Employee assistance programs and wellness initiatives

• Opportunities for cross-functional team building and company events

Working Hours: The standard working hours for a full-time role in Israel are typically 40-43 hours per week, Monday to Friday. However, Director-level roles often involve a degree of flexibility, with expectations to work the hours necessary to fulfill responsibilities, which may include occasional evenings or weekends for critical deadlines or international team coordination.

📝 Enhancement Note: Salary ranges for Director-level positions in Israel can vary significantly based on the company's compensation philosophy, the candidate's specific expertise, and the economic conditions. The provided range is a benchmark estimate for a senior leadership role in a multinational tech corporation. Benefits are typically robust for such positions, often including equity and comprehensive health coverage.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (Computer-Aided Design, Product Lifecycle Management, IoT, Augmented Reality)

Company Size: PTC is a large, established software company, typically categorized as enterprise-level, with a global presence. Employee count is in the thousands (around 7,000 as per description). This means a structured environment with established processes, but also opportunities for impact within a significant organization.

Founded: PTC was founded in 1985. This long history suggests a stable company with deep roots in the engineering software industry, which has likely evolved its product offerings and operational strategies over decades.

Team Structure:

• The UX team operates as a critical function within the product development organization, likely reporting up through a VP of Product or a dedicated Head of Design.

• This Director will lead a team of UX designers and researchers focused specifically on the CAD portfolio.

• Close collaboration is expected with Product Management and Engineering leaders responsible for Creo and related products.

Methodology:

• PTC emphasizes a data-driven approach to product development, integrating user feedback and market analysis.

• For UX, this likely involves a blend of agile methodologies, user-centered design principles, and a focus on delivering scalable, high-performance software solutions.

• The integration of AI into workflows and cloud-based solutions indicates a forward-looking approach to technology adoption.

Company Website: ptc.com

📝 Enhancement Note: PTC's long history and focus on complex engineering software suggest a culture that values deep technical expertise and product innovation. The emphasis on "transforming the physical world" and "leading the way" implies an ambitious and forward-thinking company culture. The size of PTC means that while processes are likely established, there's still room for individuals to drive significant change, especially in strategic roles like this.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role, a Director position, signifying significant responsibility for a critical product area (CAD). It's a strategic role that requires not just design expertise but also strong leadership, business acumen, and the ability to influence at executive levels. The scope involves shaping the user experience for flagship products used by millions of engineers globally.

Reporting Structure: The Director UX/UI will likely report to a higher-level executive within the Product organization, such as a VP of Product Management, VP of Engineering, or potentially a Chief Product Officer. They will directly manage a team of UX designers and researchers.

Operations Impact: The impact of this role is profound, directly influencing customer satisfaction, product adoption rates, competitive differentiation, and ultimately, the revenue generated by PTC's CAD portfolio. A superior user experience can be a key driver for customer retention and new customer acquisition in the highly competitive engineering software market. By making complex design tasks more intuitive and efficient, this role contributes to the productivity and success of PTC's customers.

Growth Opportunities:

• Strategic Leadership Expansion: Potential to expand leadership scope to cover broader product areas or user experience initiatives across PTC.

• Executive Advancement: Opportunity to move into VP-level positions within UX, Product, or related functions.

• Industry Influence: Becoming a thought leader in UX for complex technical domains, potentially speaking at conferences or contributing to industry standards.

• Technical Specialization: Deepening expertise in areas like AI-driven design, cloud-native UX, or advanced simulation interfaces.

📝 Enhancement Note: The "Director UX/UI" title clearly places this role in a senior leadership bracket. The emphasis on influencing "strategy, roadmaps, and technical decisions" and communicating "to senior leadership" underscores the strategic nature of this position, extending beyond pure design execution to product vision and business impact.

🌐 Work Environment

Office Type: This role is based in Herzliya, Israel, and is described as "On-site." This suggests a traditional office environment where in-person collaboration is prioritized. PTC likely maintains a modern office space designed to foster collaboration and innovation, typical of a global tech company.

Office Location(s): The specific office is in Herzliya, a major technology hub in Israel, known for its concentration of R&D centers and startups. This location offers access to a strong talent pool and a vibrant tech ecosystem.

Workspace Context:

• The workspace is expected to be collaborative, facilitating close interaction with Product Management, Engineering, and other UX team members.

• Access to necessary design tools, software licenses, and potentially specialized hardware for testing will be provided.

• The environment will likely encourage a balance between focused individual work and team-based problem-solving and brainstorming sessions.

• Given the nature of the work with complex software, dedicated quiet spaces for deep work and testing might also be available.

Work Schedule: While officially full-time (likely 40-43 hours/week), Director-level roles often require flexibility to meet project deadlines and global team coordination needs. This might involve occasional work outside standard hours, particularly for communication with teams in different time zones.

📝 Enhancement Note: The "On-site" designation for the Herzliya location indicates a preference for in-person collaboration, which is often seen as beneficial for complex product development requiring tight-knit teamwork and spontaneous ideation.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will conduct an initial call to assess basic qualifications, experience, and cultural fit.

2. Hiring Manager Interview: A deeper dive into leadership experience, UX strategy, team management philosophy, and specific experience with complex technical software.

3. Portfolio Review & Presentation: Candidates will present a curated selection of their work, focusing on strategic impact, leadership, and problem-solving for complex technical products. This is a critical stage.

4. Team/Peer Interviews: Meetings with Product Management, Engineering leads, and potentially other UX team members to assess collaboration style, technical understanding, and team dynamics.

5. Executive Interview: A final interview with a senior leader (e.g., VP of Product) to discuss strategic vision, leadership capabilities, and overall fit within PTC's leadership team.

Portfolio Review Tips:

• Focus on Leadership Impact: Showcase how your leadership influenced team performance, strategy, and product outcomes, not just individual design contributions.

• Strategic Problem-Solving: Select case studies that highlight your ability to tackle complex technical challenges, define UX strategy, and navigate trade-offs.

• Quantifiable Results: Wherever possible, present metrics demonstrating the impact of your UX initiatives (e.g., improved efficiency, reduced errors, increased adoption, higher satisfaction scores).

• Design System Expertise: If applicable, clearly articulate your role in developing, managing, or evolving a design system.

• Collaboration Stories: Be prepared to discuss how you partnered with Product and Engineering, and how you influenced their decisions.

• Tailor to PTC: Research PTC's CAD products (Creo) and understand their user base and challenges. Align your portfolio examples to demonstrate relevant experience.

Challenge Preparation:

• Be ready for potential discussion or case study scenarios related to improving the UX of complex engineering software.

• Prepare to articulate your approach to user research, iterative design, and balancing conflicting stakeholder needs.

• Practice presenting your strategic thinking and leadership approach concisely and persuasively.

📝 Enhancement Note: The portfolio review for a Director role is heavily weighted towards strategic thinking, leadership, and proven impact on complex products. Candidates should focus on presenting their ability to shape product direction and build high-performing teams, rather than just showcasing individual design artifacts.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), Axure RP, InVision.

• Prototyping Tools: Figma, Axure RP, InVision, Principle.

• User Research Platforms: UserTesting.com, Lookback, Qualtrics, SurveyMonkey, Maze.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.

• Design System Management: Zeroheight, Storybook, internal documentation platforms.

Analytics & Reporting:

• Web Analytics tools (e.g., Google Analytics, Adobe Analytics) for understanding user behavior on web-based components.

• Product Analytics tools (e.g., Pendo, Amplitude, Mixpanel) for tracking in-product user journeys and feature adoption.

CRM & Automation:

• While not directly used for design, understanding CRM (e.g., Salesforce) and marketing automation tools can provide context on customer journeys and sales enablement.

• Familiarity with the underlying technologies of PTC's products (e.g., CAD engines, cloud platforms) would be beneficial, though not a direct design tool.

📝 Enhancement Note: The tools listed are standard for UX/UI leadership roles. The emphasis on "complex, technical software" and "desktop applications and hybrid desktop/cloud environments" suggests that proficiency with tools supporting complex workflows and desktop application design (like Axure RP or similar) would be highly valued, alongside modern collaborative tools like Figma.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Deep commitment to understanding and serving the needs of engineers and designers who use PTC's products.

• Innovation & Excellence: Driving forward-thinking solutions and maintaining a high standard of craft in design and research.

• Collaboration & Partnership: Working effectively across Product, Engineering, and other departments to achieve shared goals.

• Data-Driven Decision Making: Utilizing research and analytics to inform strategy and design choices.

• Continuous Improvement: Proactively seeking ways to enhance processes, tools, and user experiences.

• Integrity & Accountability: Taking ownership of responsibilities and delivering on commitments.

Collaboration Style:

• The team is expected to foster a highly collaborative environment, with regular design critiques, cross-functional syncs, and knowledge-sharing sessions.

• A partnership approach with Product Management and Engineering is crucial, emphasizing open communication and mutual respect to navigate complex technical challenges and product roadmaps.

• The culture likely encourages constructive feedback and a willingness to iterate based on insights and team input.

📝 Enhancement Note: PTC's emphasis on "transforming the physical world" suggests a company culture that values impact and tangible results. For the UX team, this translates to a focus on creating tools that empower engineers and drive innovation in manufacturing and product design.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of CAD Workflows: Designing intuitive experiences for highly complex, specialized engineering tasks that require precision and deep technical knowledge.

• Balancing Power vs. Usability: Striking the right balance between offering advanced functionality for expert users and ensuring usability for new or less experienced users.

• Legacy Systems & Modernization: Integrating modern UX practices and technologies into established, mature products while managing technical debt.

• Cross-Functional Alignment: Ensuring consistent UX vision and execution across multiple product teams and stakeholders with potentially competing priorities.

• Evolving Technology Landscape: Keeping pace with advancements in AI, cloud computing, and AR/VR and determining their strategic application within the CAD domain.

Learning & Development Opportunities:

• Advanced UX for Technical Domains: Deepen expertise in designing for complex engineering software, simulation, or manufacturing.

• Leadership Development: Opportunities for executive coaching, advanced leadership training, and mentorship from senior PTC leaders.

• Industry Trends: Staying at the forefront of AI, cloud, and emerging design technologies and their application in enterprise software.

• Strategic Product Influence: Gaining exposure to broader product strategy and business decision-making processes within PTC.

📝 Enhancement Note: The primary challenge lies in navigating the inherent complexity of CAD software and its user base. The opportunity for growth is significant, offering a chance to shape industry-leading products and influence the future of engineering design tools.

💡 Interview Preparation

Strategy Questions:

• "How would you define and champion a UX vision for a complex CAD product like Creo, considering both expert and new users?" (Focus on strategic thinking, user segmentation, and balancing competing needs).

• "Describe a time you successfully led a UX team through a significant product redesign or modernization effort. What were the key challenges and how did you overcome them?" (Focus on leadership, process management, and overcoming obstacles).

• "How do you ensure UX is integrated into product roadmaps and technical decisions early in the development cycle, rather than being an afterthought?" (Focus on cross-functional collaboration, influence, and process integration).

Company & Culture Questions:

• "Based on your understanding of PTC and the CAD industry, what do you see as the biggest UX opportunities and challenges for our products?" (Demonstrate research and strategic insight).

• "How would you approach evolving our CAD design system to support innovation while maintaining consistency across our portfolio?" (Focus on design system strategy and governance).

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your leadership philosophy and approach to UX strategy. Then, dive into 2-3 key case studies that best represent your experience with complex technical products and leadership.

• Storytelling: For each case study, clearly articulate the problem, your strategic approach, the user research and design process, your leadership role, the trade-offs made, and the quantifiable business/user impact.

• Visuals: Use clear, concise visuals. For technical software, consider showing workflow diagrams, key interface concepts, and user journey maps, not just final UI screens.

• Interaction: Be prepared for interactive discussion. Demonstrate your ability to think on your feet and articulate your rationale.

• PTC Focus: Emphasize how your experience is directly relevant to PTC's CAD portfolio and the challenges they face.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic leadership, deep understanding of complex technical UX, and strong collaboration skills. The portfolio presentation is a key opportunity to showcase this strategically.

📌 Application Steps

To apply for this Director UX/UI position:

• Submit your application through the provided link on PTC's careers portal.

• Customize your Resume: Tailor your resume to highlight your 10+ years of UX design experience, with a strong emphasis on leadership, complex technical software, and CAD/engineering-related projects. Use keywords from the job description such as "UX Strategy," "Team Leadership," "CAD Software," and "Complex Technical Software."

• Prepare Your Portfolio: Curate a portfolio that showcases your strategic leadership, team management, and experience with complex technical products. Select 2-3 strong case studies that best align with PTC's needs, focusing on impact and problem-solving.

• Research PTC: Thoroughly research PTC, its CAD products (Creo, Creo+), its market position, and its stated company values. Understand the challenges and opportunities in the engineering software space.

• Practice Your Presentation: Rehearse your portfolio presentation, ensuring you can clearly articulate your strategic thinking, leadership approach, and the impact of your work, especially concerning complex technical software.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.